Bring It On Home An Overview of Gaming Behavior in New England

Results of the 4th Biennial New England Gaming Behavior Survey March, 2013

Prepared by

UNIVERSITY OF MASSACHUSETTS DARTMOUTH CENTER FOR POLICY ANALYSIS
The University of Massachusetts Dartmouth Center for Policy Analysis is a multidisciplinary research unit that promotes economic, social, and political development by providing research and technical assistance to client organizations. The Center for Policy Analysis offers custom designed research and technical analysis in the areas of economic development, public management, program evaluation and polling research for government agencies, nonprofit organizations, private businesses, and educational institutions. The Center for Policy Analysis strives to erode the walls between research and teaching by training students in the techniques of applied social science and by conducting university and community based educational programs. The Center for Policy Analysis does not pursue a predetermined research agenda, but is a flexible research organization responding on a timely basis to the problems and issues identified by client agencies.

Clyde W. Barrow, Ph.D., Political Science Director EXECUTIVE BOARD
David Borges, M.P.A., Public Administration Associate Director/Senior Research Associate Chad Maguire, J.D., Law Senior Research Associate Colleen Dawicki, M.P.P., Public Policy Project Manager/Senior Research Associate Joao Paraskeva, Ph.D., Education Senior Research Associate

EXECUTIVE STAFF
David Borges, M.P.A., Public Administration Associate Director/Senior Research Associate Colleen Dawicki, M.P.P., Public Policy Project Manager/Senior Research Associate

Jason Hill, UMass Dartmouth MPP Candidate, Urban Initiative Graduate Research Assistant Robert Golder, UMass Dartmouth MPP Candidate, Urban Initiative Graduate Research Assistant Nancy Trudel Assistant to the Director

Correspondence and inquiries should be addressed to: Center for Policy Analysis, University of Massachusetts Dartmouth, 285 Old Westport Road, North Dartmouth, Massachusetts 02747-2300 (telephone: 508-990-9660; fax: 508999-8374). Copyright  Center for Policy Analysis. All rights reserved. Cover Design: Lauren Butler. Website URL: http://www.umassd.edu/seppce/centers/cfpa/ The information and analysis in this report does not represent an official statement or view of the University of Massachusetts. Polling and Program Evaluation Series No.108

Contents
EXECUTIVE SUMMARY .................................................................................................................................................................... i 1.00 1.10 1.20 2.00 2.10 2.20 2.30 2.40 2.50 3.00 3.10 3.20 3.30 4.00 4.10 4.20 5.00 5.10 5.20 5.30 PROPENSITY TO GAMBLE: RESPONDENTS WHO HAVE PARTICIPATED IN SOME FORM OF GAMBLING IN THE LAST 12 MONTHS ...................................................................................................................... - 1 Propensity to Participate in Different Forms of Gambling by State ..................................................................... - 1 Propensity to Participate in Different Forms of Gambling: Historical Trends ...................................................... - 2 CONNECTICUT: FOXWOODS RESORT CASINO AND MOHEGAN SUN CASINO............................................................... - 3 Visitation Data ...................................................................................................................................................... - 3 Demographic Profile of Visitors to Foxwoods and Mohegan Sun ....................................................................... - 8 Percentage Who Spent Money on Gambling and Non-Gambling Activities ...................................................... - 12 Visits to Casinos Outside of the New England ...................................................................................................... - 8 Games Played at Foxwoods and Mohegan Sun ................................................................................................. - 14 RHODE ISLAND: TWIN RIVER CASINO AND NEWPORT GRAND SLOTS ........................................................................ - 19 Visitation Data .................................................................................................................................................... - 19 Demographic Profile of Visitors to Twin River and Newport Grand................................................................... - 24 Percentage Who Spent Money on Gambling and Non-Gambling Activities ...................................................... - 26 DIFFERENTIATION BETWEEN THE RESORT CASINO MARKET AND THE CONVENIENCE GAMBLING (SLOT PARLOR/RACINO) MARKET ......................................................................................................................................... - 27 Importance of Amenities .................................................................................................................................... - 27 Importance of Drive Time................................................................................................................................... - 28 MAINE: HOLLYWOOD CASINO AND OXFORD CASINO ................................................................................................ - 29 Visitation Data .................................................................................................................................................... - 29 Travel Time ........................................................................................................................................................ - 31 Cross-Visitation .................................................................................................................................................. - 32 -

APPENDIX A: METHODOLOGY .................................................................................................................................................. - 33 APPENDIX B: SURVEY QUESTIONNAIRE.................................................................................................................................... - 36 APPENDIX C: DEMOGRAPHIC PROFILE OF RESPONDENTS ....................................................................................................... - 48 -

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EXECUTIVE SUMMARY
Overview of the Gaming Behavior Survey Given the comparatively recent expansion of casino gambling in the United States, gambling studies is a 1 relatively new field of social scientific inquiry. Consequently, policymakers, the general public, and even many scholars are often unfamiliar with the complexities and nuances of gaming-related issues and, most particularly the differences between destination resort casinos and convenience gambling facilities. There is often a tendency to view “gambling” as one large undifferentiated market with uni -dimensional behavior patterns and demographics that can be extrapolated from one market niche to another or from one political jurisdiction to another without qualification. More specifically, casinos, racinos, and lotteries are often viewed as generic (fiscal and economic) equivalents by public policymakers, regardless of whether they are land-based resorts, riverboat, dockside, or racetrack casinos. In fact, differences within the casino market have significant implications for public policy, especially for state fiscal, economic development, and social policies. The New England Gaming Research Project was launched by the Center for Policy Analysis at the University of Massachusetts Dartmouth with the February 2004 release of its first annual New England Casino Gaming Update (NEGU). The Gaming Research Project’s purpose is to provide policymakers, the general public, and the media with independent and objective research on the economic and fiscal impacts of gaming in the New England region, including information on the gaming behavior of New England residents. The New England Gaming Behavior Survey is conducted every two years to complement and expand upon the information reported in the annual NEGU report by informing on-going debates about expanded gambling in New st England and to provide a region-wide base of knowledge about gaming behavior in New England . The 1 New England Gaming Behavior Survey (2006) polled more than 2,400 respondents in the states of Massachusetts and nd Rhode Island, which at the time were debating various proposals for expanded gambling. The 2 New England Gaming Behavior Survey (2008) interviewed 2,806 residents in four of the six New England states. The 2008 survey was expanded to include Maine and New Hampshire because a slot parlor opened in Maine in late 2005, while previous studies by the Center for Policy Analysis found that New Hampshire is a significant feeder market for Connecticut’s two Native American casinos. On the other hand, Vermont has not entertained any proposals for expanded gambling and previous studies have not found i t to be a significant feeder market to any of the region’s established gaming destinations. In early 2009, the Center for Policy Analysis conducted its 3 New England Gaming Behavior survey, which sampled 3,970 residents in Connecticut, Maine, Massachusetts, New Hampshire, and Rhode Island. Connecticut was added to the survey because the state is a unique gaming market that combines features of both destination and convenience gambling and therefore warrants a separate analysis. Bring It On Home: An Overview of the New England Gaming Market is the 4 public release of findings from the New England Gaming Behavior Survey. The study builds on data from previous Gaming Behavior Surveys to refine the analysis of the casino and racino markets in New England, including:   
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rd

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How many people gamble, where do they gamble, and what types of gambling interest them? 2 Do different people gamble at destination casinos as opposed to racinos? What is the demographic background of casino and racino patrons?

The leading academic journals in this field are the Journal of Gambling Studies and the Gaming Law Review and Economics. However, scholarly research on various aspects of gambling are now published in journals of economics, economic development, sociology, political science, psychology, travel and tourism, and public health. 2 Racinos are slot parlors located at pari-mutuel facilities, such as greyhound racing parks, horse racing tracks, or jai alai frontons.

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   

How often does the average patron visit a destination casino or racino? What types of games do they play when they visit? On what items do patrons spend their money when they visit New England’s casino s and racinos? How far will patrons drive to visit a casino or racino and are there differences between those who visit a destination casino or racino?

The 4th New England Gaming Behavior Survey was conducted from January 3, 2012 through January 22, 2013 using a questionnaire developed by the Center for Policy Analysis (see Appendix B). The survey uses an overlapping 3 dual frame design that includes both landlines and cellphones. The survey generated a total of 3,035 respondents distributed among the five New England states included in the survey (see Table 1). Table 1
Sample Size by State
# Respondents 3,035 601 416 801 415 802 % Total Sample 100.0% 19.8% 13.7% 26.4% 13.7% 26.4%

State Total Connecticut Maine Massachusetts New Hampshire Rhode Island

Summary of Results Propensity to Gamble Overall, 52% of residents in the five states surveyed participated in some form of legal gambling in the last twelve months. Casino gambling is the third most frequent form of gambling among the five states’ residents with Connecticut (27%) reporting the highest propensity to casino gamble, followed by Rhode Island (26%), Massachusetts (22%), Maine (21%), and New Hampshire (16%). The propensity to casino gamble fell by 7 percentage points from 2006 to 2012 despite the addition of new or expanded casino gambling venues in Rhode Island, Maine, and Queens, New York. The one exception for this annual decline is Maine, where the propensity to gamble has more than doubled from 9% (2006) to 21% (2012). The casino industry as a whole continues to implement strategies aimed at expanding non-gaming amenities and relying less on gambling dollars. This trend is reflected in the New England gaming market, where a declining percentage of visitors to Foxwoods, Mohegan Sun, Twin River, and to a lesser extent Newport Grand report they gambled at these facilities in the last 12 months. Among the five states surveyed:   25% of visitors to Mohegan Sun and 18% of visitors to Foxwoods did not gamble in 2012. From 2006 to 2012, the percentage of visitors who gambled at Foxwoods and Mohegan Sun declined by 17 percentage points at both facilities, while the percentage who spent on food and beverages at each facility increased by 21 percentage points. Spending on other items such as shows, dancing, and concerts also trended upward over this period. 16% of visitors to Twin River and 7% of visitors to Newport Grand did not gamble in 2012. The percentage of visitors to Twin River who gambled declined by 11 percentage points from 2006 to 2012, although the percentage who gambled at Newport Grand increased by 2 percentage points over this period.

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A more detailed explanation of the Survey’s methodology can be found in Appendix A.

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Differentiation Between the Resort Casino Market and the Convenience Gambling (Slot Parlor/Racino) Market The availability of table games, numerous non-gambling amenities, the physical attractiveness of the facilities, and the general atmosphere of the facilities continue to differentiate New England’s resort casino market from the convenience gambling market. Among residents of the five states surveyed:  78% of visitors to Foxwoods or Mohegan Sun in the last 12 months did not visit Twin River or Newport Grand, despite the closer proximity of these facilities for most residents. This ratio has remained nearly unchanged since the Gaming Behavior Survey first measured this differentiation in 2006. Conversely, 65% of visitors to Twin River or Newport Grand in the last 12 months also visited Foxwoods or Mohegan Sun, even though these facilities are often a farther drive.

Indeed, casino gamblers will travel farther to access the table games, non-gambling amenities, and to experience the general atmosphere of a resort casino than a convenience gambling facility. Conversely, racino/slot parlor gamblers are attracted primarily by convenience, that is, the distance they must drive to reach a facility. Among the five states surveyed:  74% of visitors to Foxwoods traveled more than an hour to reach the casino, while 27 percent traveled more than 90 minutes. Similarly, 69% of visitors to Mohegan Sun traveled more than an hour to reach the casino, while 24 percent traveled more than 90 minutes. Conversely, 89% of visitors to the convenience gaming facility of Twin River traveled an hour or less to reach the racino and 68 percent traveled 30 minutes or less. Ninety percent (90%) of visitors to Newport Grand traveled an hour or less to reach the racino and 27% traveled 30 minutes or less.

Connecticut: Foxwoods Resort Casino and Mohegan Sun Casino Connecticut’s two Indian casinos continue to be negatively affected by a weak consumer economy and 4 increased competition; from 2006 to 2012, slot win declined by 29.4% at Foxwoods and 28.9% at Mohegan Sun. th Twin River in Lincoln, Rhode Island, which underwent a major expansion in 2007 and is the 5 largest slots facility in the country, appears to be siphoning off some of Foxwoods’ customers, particularly those from Rhode Island th and Massachusetts. Additionally, Resorts World in Queens, New York, which opened in 2011 and is the nation’s 4 largest slots facility, is attracting customers from New York who would normally visit Mohegan Sun. Among the five states surveyed:  17% of residents visited Foxwoods at least once during the previous 12 months, which is a decline from 5 22% in 2008. The percentage of residents who visited Foxwoods also declined in each of the five states surveyed, most notably residents from New Hampshire (-9 percentage points), Rhode Island (-7 percentage points), and Massachusetts (-5 percentage points). Again, while some of the decline is attributable to the struggling economy, residents of these three states are also substituting trips to facilities closer to home such as Twin River and Oxford Casino. 14% of residents from the five states surveyed visited Mohegan Sun at least once during the previous 12 months, which is a decline from 19% who visited in 2008. The percentage of Connecticut residents visiting Mohegan Sun declined by 9 percentage points from 2008 to 2012, despite living most proximate to the facility.

4 5

The Tribes’ compacts with the state of Connecticut do not require them to report table game revenues. Residents 21 years of age and older.

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Despite the declines, Connecticut’s casinos continue to attract a significant number of visitors from the five 6 states surveyed, although the number of visitors continues to fall:  In 2012, approximately 1.7 million residents from the five states surveyed visited Foxwoods and approximately 1.6 million residents visited Mohegan Sun. However, the estimated number of visitors to Foxwoods declined by 22% from 2008 to 2012, while the number of visitors to Mohegan Sun also declined by 22% over this period. The number of visitors over the past 2 years (2010 to 2012) declined by 10% at Foxwoods and 7% at Mohegan Sun. Significantly, Massachusetts residents account for two-thirds (66%) of the decline in the number of visitors to Foxwoods from 2008 to 2012 and 28% of the decline in visitors at Mohegan Sun. In fact, the decline in the number of Massachusetts residents visiting Foxwoods from 2008 to 2012 is greater than the decline in the number of visitors from the other four states combined. While some of the decline is due to the general decrease in the propensity to gamble, much of the decline is due to casino gamblers from Massachusetts shifting trips to Twin River (see below).

Rhode Island: Twin River Casino and Newport Grand Slots Twin River and Newport Grand are both convenience gaming facilities that do not offer table games or have hotels, spas, or other amenities typical of a resort casino. However, Twin River underwent a major expansion th in 2007 and is now the 5 largest gaming facility in the United States in terms of slot positions, with 4,751 video lottery terminals (VLTs). The Twin River expansion also added several new restaurants, a bar and lounge, a comedy 7 club, a 2,000-seat entertainment arena, and virtual table games. Newport Grand is more modest slot facility with approximately 1,100 VLTs housed in a former jai-alai fronton. Because Twin River and Newport Grand are convenience gambling facilities, they draw few visitors from outside of the New England area. For example, CFPA’s 2012 Patron Origin Analysis estimates that only 1.0% of visitors to Twin River and 2.3% of visitors to Newport Grand are from outside the five states surveyed. Twin River and Newport Grand have been on different trajectories since 2006; net terminal income at Twin River increased by 45.2% from 2006 to 2012, while it declined by 35.0% at Newport Grand.  In 2012, approximately 580,000 New Englanders from the five states surveyed visited Twin River and 8 approximately 115,000 visited Newport Grand. The number of visitors to Twin River increased by 24% from 2008 to 2012, while the number of visitors to Newport Grand declined by 0.4% over this period. Twin River and Newport Grand primarily draw their customers from Rhode Island and Massachusetts. Twenty percent (20%) of Rhode Islanders visited Twin River in the last 12 months, while 8% of Massachusetts residents visited the facility. Five percent (5%) of Rhode Islanders visited Newport Grand in the last 12 months, while 1% of Massachusetts residents visited the facility. Much of the attendance growth at Twin River since its expansion in 2007 is fueled by Massachusetts residents, a state that posted a 154% increase in visitors from 2006 to 2012 or 233,918 additional unique visitors. In fact, from 2008 to 2012 the total number of visitors from Massachusetts increased by 149,519, while the number of visitors from the other four states combined actually declined by 38,058. Thus, one might argue that the success of Twin River, despite being located in Rhode Island, is more dependent on Bay State residents than Ocean Staters.

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Throughout this report, “visitors” refers to the number of unique visitors in the 12 month period, whereas “visits” measures the total number of times that visitors patronized the facility, that is, the number of unique visitors multiplied the average number of times visited. 7 Twin River is now licensed to offer table games, which are planned to be up and running by the summer of 2013. 8 Residents 18 years of age and older.

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Similarly, Newport Grand received the greatest number of visitors from Massachusetts in 2012 (66,794), followed by Rhode Island (39,809), and Connecticut (8,274). Since 2006, the number of Massachusetts visitors to Newport Grand increased by 41%, while the number of visitors from Rhode Island actually declined by 3%.

Maine: Hollywood Casino and Oxford Casino Hollywood Casino Bangor opened in 2005 and includes approximately 925 slots, 16 table games, and a hotel. The facility was originally a racino, but a $131 expansion completed in 2008 added the hotel and additional gaming space. Table games were authorized in 2011 and the facility’s first table games were installed in March, 2012. Oxford Casino in Oxford, Maine opened in June, 2012. The facility originally housed about 500 slot machines and 12 table games but has already expanded its gaming floor to include approximately 800 slot machines, 22 table games, and additional office, warehouse, and parking space. Maine’s gaming facilities are more isolated and are located in smaller population centers in comparison to New England’s other gaming facilities; thus the Maine gaming market consists primarily of in-state and New Hampshire residents. The facilities also strive to attract out-of-state tourists, including visitors from Canada. Among the five states surveyed:  About two percent (1.9%) of residents visited Hollywood Casino in the last 12 months, an increase of 0.8 9 percentage points from 2008. Just over one percent (1.3%) of residents visited Oxford Casino. 11.5% of Maine’s adult residents visited Hollywood Casino at least once in the last 12 months, an increase from 8.8% in 2008 but a decline from 19.3% in 2010. The decline is primarily a result of competition from Oxford Casino, with 8.4% of Maine residents reporting visiting Oxford Casino despite it only being open for about 7 months in 2012. It is estimated that nearly 160,000 visitors made at least one trip to Hollywood Casino in the last 12 months, an increase of 55% from 2008 but a decline of 23% from 2010. Seventy-two percent (72%) of Hollywood Casino’s visitors in 2012 from the five states surveyed were Maine residents (114,879 visitors), followed by Massachusetts (28,940 visitors), New Hampshire (9,707 visitors), Connecticut (5,209 visitors), and Rhode Island (771 visitors). It is estimated that nearly 164,000 visitors made at least one trip to Oxford Casino in the last 12 months. Among the five states surveyed, 51% of the visitors to Hollywood Casino were Maine residents (83,912 visitors), followed by New Hampshire (74,740 visitors), and Connecticut (5,209 visitors). There is some cross-visitation between Hollywood Casino and Oxford Casino; among visitors to Hollywood Casino from the five states surveyed, 17% also visited Oxford Casino in the past 12 months. Among Oxford Casino visitors, 26% also visited Hollywood Casino.

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Residents 21 years of age and older.

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PROPENSITY TO GAMBLE: RESPONDENTS WHO HAVE PARTICIPATED IN SOME FORM OF GAMBLING IN THE LAST 12 MONTHS
PROPENSITY TO PARTICIPATE IN DIFFERENT FORMS OF GAMBLING BY STATE

Fifty-two percent (52%) of residents in the five states surveyed participated in some form of legal gambling in the last 12 months. The most frequent form of gambling is the lottery, including both lotto tickets (39%) and scratch tickets (36%), followed by casino gambling (23%). Smaller percentages of residents played keno (7%), poker (6%), bingo (5%), dog or horse racing (3%), sports betting (3%), and the Internet (2%) (see Table 2). Massachusetts residents report the highest propensity to gamble (58% gambled legally in the last 12 months), followed by residents of New Hampshire and Rhode Island (51%), Connecticut (50%) and Maine (43%) (see Table 2). Massachusetts’ lead in gambling propensity is primarily due to the high percentage of Bay State residents who 10 play the lotto and scratch tickets. Casino gambling is the third most frequent form of gambling among the five states’ residents with Connecticut (27%) reporting the highest propensity to casino gamble, followed by Rhode Island (26%), Massachusetts (22%), Maine (21%), and New Hampshire (16%) (see Table 2). This pattern is consistent with research that indicates a higher propensity to casino gamble the closer residents are to a gaming facility. Table 2

Type of Game Played in the Last Twelve Months

All Resp. Any type Lotto (e.g. Megabucks) Scratch tickets Casino Keno Poker Bingo Dog/horse race Sports betting Internet 52% 39% 36% 23% 7% 6% 5% 3% 3% 2%

CT 50% 36% 32% 27% 2% 5% 3% 3% 2% 1%

ME 43% 27% 30% 21% 3% 6% 4% 2% 3% 1%

MA 58% 45% 46% 22% 11% 6% 5% 2% 4% 2%

NH 51% 40% 37% 16% 2% 8% 2% 1% 3% 2%

RI 51% 41% 32% 26% 9% 4% 7% 4% 3% 2%

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Massachusetts continues to have one of the most successful lotteries in the nation.

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1.20 PROPENSITY TO PARTICIPATE IN DIFFERENT FORMS OF GAMBLING: HISTORICAL TRENDS

The overall propensity to gamble on any type of game declined by from 59% in 2006 to 52% in 2012 (see Figure 1). The propensity to gamble by each type of game also declined during this period, particularly for casino gambling, despite the addition of casino gambling venues throughout New England (e.g. Twin River’s expansion in 11 2007, the opening of Hollywood Casino in 2005, and the opening Oxford Casino in 2012). Some of the decline in gambling propensity can be attributed to the addition of Connecticut to the survey sample in 2008, a state which has lower levels of gambling in comparison to residents in Massachusetts and Rhode Island, although the overall propensity to gamble has continued to trend downward since that time. Another factor continues to be the economy, particularly in Rhode Island, which has one of the highest unemployment rates in the nation. Figure 1

Type of Game Played in the Last 12 Months: 2006 to 2012
70% 60% 50% 40%

30% 20% 10% 0%
Any type Lotto (e.g. Megabucks) Scratch tickets Casino 2006 Keno 2008 Poker 2010 Bingo 2012 Dog/horse race Sports betting Internet

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Poker and sports betting were added to the survey in 2010.

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CONNECTICUT: FOXWOODS RESORT CASINO AND MOHEGAN SUN CASINO

Foxwoods Resort Casino is operated by the Mashantucket Pequot Tribe of Connecticut and Mohegan Sun Casino is operated by the Mohegan Tribe of Connecticut. Both casinos operate under the provisions of the Indian Gaming Regulatory Act of 1988, including procedures and regulations approved or adopted by the United States Department of the Interior and the National Indian Gaming Commission (NIGC 2008a). Foxwoods is currently the single largest gaming facility in the United States in terms of total gaming positions and gaming space. Mohegan Sun is the second largest gaming facility in the United States in terms of total gaming positions, but in the 2008 calendar year Mohegan Sun surpassed Foxwoods in gross gaming revenue, after surpassing it in total revenues (gaming & non-gaming) for the first time in 2007. 2.10 2.11 VISITATION DATA
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Visitation Patterns by State

Twenty-two percent (22%) of residents in the five states surveyed report having visited Foxwoods or Mohegan Sun at least once during the previous 12 months, a decline from 26% in 2006 (see Figure 2). Not surprisingly, due to their proximity, Connecticut residents report the highest percentage of visitations to Foxwoods or Mohegan Sun, with 35% having visited one or both of these facilities in the last 12 months, although this percentage has been declining since the regional gaming market peaked in 2006 (see Figure 2). Figure 2

Visited Foxwoods Resort Casino or Mohegan Sun in the Last 12 Months: 2006 to 2012
50% 40%
30% 20%
10% 29% 26% 26% 22% 44% 38% 35% 30% 25% 24% 23% 19% 16% 12% 10% 35% 35%

32% 26%

10%

7% 7% 7% NA

0%
All Respondents

Connecticut

Maine 2006 2008

Massachusetts 2010 2012

New Hampshire

Rhode Island

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Residents 21 years of age and older.

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Historical Visitation Patterns by Facility

Seventeen percent (17%) of residents in the five states surveyed visited Foxwoods at least once during the previous 12 months, which is a steady decline from the survey’s baseline year. The percentage of residents who visited Foxwoods also declined in each of the five states, most notably residents from New Hampshire (-9%) and Rhode Island (-7%), who are clearly shifting many of their casino visits to Oxford Casino or Twin River respectively (see Table 3). Fourteen percent (14%) of residents in the five states surveyed visited Mohegan Sun at least once during the previous 12 months, which is a decline of 5 percentage points since 2008. Massachusetts is the only state to have posted an attendance increase at Mohegan Sun since its baseline year (+2%). Conversely, the percentage of Connecticut residents visiting Mohegan Sun declined by 9 percentage points since 2008, despite being most proximate to the facility (see Table 3). Table 3
Percent Visited Foxwoods Resort Casino or Mohegan Sun: 2006 to 2012
% Visited Foxwoods Resort Casino 2006 All Respondents Connecticut Maine Massachusetts New Hampshire Rhode Island 23% NA 8% 22% 17% 30% 2008 22% 27% 5% 24% 10% 29% 2010 20% 20% 7% 21% 10% 28% 2012 17% 22% 5% 17% 8% 23% % Change 06-12 *-5% *-5% -3% -5% -9% -7% 2006 13% NA 5% 13% 7% 17% % Visited Mohegan Sun 2008 19% 38% 4% 18% 11% 17% 2010 17% 35% 5% 13% 7% 17% 2012 14% 29% 4% 15% 3% 12% % Change 06-12 *-5% *-9% -1% 2% -4% -5%

* Percent change 2008-2012 because Connecticut residents were not included in the 2006 survey. Data includes visitors age 21 years of age and older.

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2.13 Number of Annual Unique Visitors by State
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In 2012, approximately 1.7 million residents from the five states surveyed visited Foxwoods and approximately 1.6 million residents visited Mohegan Sun (see Table 4). The number of visitors to Foxwoods declined by 22% from 14 2008 to 2012, while the number of visitors to Mohegan Sun also declined by 22% over this period. The number of visitors over the past 2 years (2010 to 2012) declined by 10% at Foxwoods and 7% at Mohegan Sun, partly due to a general decline in the propensity to gamble, but also due to significant inroads on their customer base by Twin River and Oxford Casino. Foxwoods received the greatest number of visitors from Massachusetts in 2012 (815,155), followed by Connecticut (580,799), Rhode Island (175,125), New Hampshire (77,652), and Maine (52,944). Mohegan Sun received the greatest number of visitors from Connecticut (750,090), followed by Massachusetts (723,511), Rhode Island (94,120), Maine (35,962), and New Hampshire (33,002) (see Table 4). The number of visitors to Foxwoods declined for each state from their respective baseline year - 15% Connecticut, 34% Maine, 17% Massachusetts, 50% New Hampshire, and 24% Rhode Island – although the number of visitors from Connecticut increased slightly over the past 2 years (see Table 4). Most significantly, Massachusetts residents account for two-thirds (66%) of the decline in the number of visitors to Foxwoods from 2008 to 2012 and 28% of the decline in visitors to Mohegan Sun. In fact, the decline in the number of Massachusetts residents visiting Foxwoods from 2008 to 2012 is greater than the decline in the number of visitors from the other four states combined. Declines in the number of visitors is likely a result of two factors; a still struggling economy coupled with the addition/expansion of casino gambling venues located more conveniently to each state’s residents, for example, Twin River for Massachusetts and Rhode Island residents, and Hollywood and Oxford Casinos for Maine 15 residents. Table 4
Number of Visitors to Foxwoods Resort Casino and Mohegan Sun by State: 2006 to 2012
Foxwoods Resort Casino 2006 All Respondents Connecticut Maine Massachusetts New Hampshire Rhode Island 1,442,433 NA 80,074 976,579 154,862 230,917 2008 2,182,772 682,336 49,134 1,133,564 95,667 222,072 2010 1,881,956 506,166 64,762 1,008,734 90,774 211,521 2012 1,701,675 580,799 52,944 815,155 77,652 175,125 % Change 06-12 *-22% *-15% -34% -17% -50% -24% 2006 807,091 NA 43,413 567,779 66,767 129,131 2008 2,085,218 960,325 39,307 850,173 105,233 130,180 Mohegan Sun 2010 1,758,029 871,310 46,118 637,596 70,708 132,297 2012 1,636,685 750,090 35,962 723,511 33,002 94,120 % Change 06-12 *-22% *-22% -17% 27% -51% -27%

* Percent change 2008-2012 because Connecticut residents were not included in the 2006 survey. Data includes visitors age 21 years of age and older.

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This data measures the number of unique visitors regardless of the number of times they visited throughout the 12 month period. 14 Comparisons to 2006 data are not presented for respondents overall because Connecticut residents were not included in the 2006 survey. 15 It is generally agreed upon that as a result of their locations, Mohegan Sun attracts more customers from the western Connecticut, New York, and New Jersey in comparison to Foxwoods, while Foxwoods draws a higher number of patrons from eastern Connecticut, Rhode Island, and Massachusetts. This is consistent with results from CFPA’s previous Gaming Behavior Surveys and its annual Patron Origin Analysis.

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2.14 Number of Visits Per Year to Foxwoods Resort Casino & Mohegan Sun by State
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Residents from Connecticut, Maine, Massachusetts, New Hampshire, and Rhode Island made approximately 5.9 million visits to Foxwoods and 6.5 million visits to Mohegan Sun Casino in 2012 (see Table 5). Visits to Foxwoods declined by 30% from 2008 to 2012, while the number of visits to Mohegan Sun Casino declined by 11% 17 over this period. Massachusetts residents continue to be Foxwoods’ primary feeder market, with its residents making over 3 million visits in 2012 (3,009,146). This is followed by Connecticut (2,213,307 visits), Rhode Island (631,904), New Hampshire (138,904), and Maine (88,390). At Mohegan Sun, Connecticut residents made the most visits among the five states surveyed (4,271,835 visits), followed by Massachusetts (2,018,450 visits), Rhode Island (291,641 visits), Maine (72,543 visits), and New Hampshire (57,797 visits) (see Table 5). Each facility experienced both a percentage and absolute decline in visits from residents of each state. At Foxwoods, the number of visits from each state declined from their respective baseline year - 37% Connecticut (2008 to 2012), 46% Maine, 37% Massachusetts, 61% New Hampshire, and 49% Rhode Island – although visitations by Connecticut residents increased over the past 2 years. A similar decline for each state occurred at Mohegan Sun - 3% Connecticut (2008 to 2012), 32% Maine, 2% Massachusetts, 48% New Hampshire, and 37% Rhode Island (see Table 5). In absolute numbers, from 2008 to 2012 Foxwoods experienced the largest decline in visitations from Connecticut residents (-1,314,370 visits), followed by Massachusetts (-731,614 visits), Rhode Island (-303,107 visits), and New Hampshire (-18,946 visits), while visitations increased by 21,076 for Maine residents. In fact, Connecticut accounted for more than half the decline in the number of visits to Foxwoods over this period (53%). Visits to Mohegan Sun from 2008 to 2012 declined most significantly among Massachusetts residents (-277,016 visits), followed by New Hampshire (-156,879 visits), Connecticut (-145,658 visits), and Rhode Island (93,691 visits), while Mai ne posted a modest gain (+8,865 visits). Table 5
Number of Visits to Foxwoods Resort Casino and Mohegan Sun by State: 2006 to 2012
Foxwoods Resort Casino % Change 06-12 *-30% *-37% -46% -37% -61% -49% Mohegan Sun % Change 06-12 *-11% *-3% -32% -2% -48% -37%

2006 All Respondents Connecticut Maine Massachusetts New Hampshire Rhode Island 6,566,692 NA 164,952 4,804,770 354,635 1,242,336

2008 8,428,522 3,527,677 67,314 3,740,760 157,850 934,921

2010 6,456,981 1,720,964 214,362 3,137,163 178,824 1,205,668

2012 5,923,192 2,213,307 88,390 3,009,146 138,904 631,904

2006 2,744,286 NA 106,363 2,066,714 111,501 459,708

2008 7,376,646 4,417,493 63,678 2,295,466 214,676 385,332

2010 7,462,266 4,896,764 112,068 1,931,916 127,274 394,244

2012 6,533,154 4,271,835 72,543 2,018,450 57,797 291,641

* Percent change 2008-2012 because Connecticut residents were not included in the 2006 survey. Data includes visitors age 21 years of age and older.

16

This data measures the total number of visits to these facilities, as opposed to the previous section that measured the number of unique visitors. 17 Comparisons to 2006 data are not included for respondents overall because Connecticut residents were not included in the 2006 survey.

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While the drop in visitations at both facilities is partly explained by a decline in the number of unique visitors (see Table 4), the overall decline at Foxwoods is also a factor of patrons visiting less frequently; annual average visits to Foxwoods among the five states is at its lowest level since 2006 (3.5 visits/year), while the average number of visits has remained relatively stable at Mohegan Sun (see Table 6). Table 6
Average Annual Number of Visits: 2006 to 2012
Foxwoods Resort Casino 2006 *All Respondents *Connecticut Maine Massachusetts New Hampshire Rhode Island 4.9 NA 2.1 4.9 2.3 5.4 2008 3.9 5.2 1.4 3.3 1.7 4.2 2010 4.1 3.4 3.3 3.1 2.0 5.7 2012 3.5 3.8 1.7 3.7 1.8 3.6 2006 3.5 NA 2.5 3.6 1.7 3.6 Mohegan Sun 2008 4.1 4.6 1.6 2.7 2.0 3.0 2010 4.0 5.6 2.4 3.0 1.8 3.0 2012 4.0 5.7 2.0 2.8 1.8 3.1

Data includes visitors age 21 years of age and older.

2.15

Frequency of Visitation to Foxwoods Resort Casino & Mohegan Sun by State

Most individuals among the five states surveyed visit Foxwoods and Mohegan Sun once or twice per year; 70% of those who reported visiting Foxwoods in the last 12 months made only 1 trip (47%) or 2 trips (23%). Similarly, 69% of those who visited Mohegan Sun in the last 12 months made 1 trip (43%) or 2 trips (26%) (Table 7). Table 7
Number of Trips Per Year to Foxwoods Resort Casino and Mohegan Sun, 2012
Foxwoods
1 Trip All Respondents Connecticut Maine Massachusetts New Hampshire Rhode Island 47% 51% 68% 43% 56% 42% 2 Trips 3 Trips 4 Trips 23% 17% 5% 30% 19% 25% 9% 3% 24% 10% 23% 9% 5% 7% 0% 3% 0% 7% 5+ Trips 16% 23% 3% 14% 3% 18% 1 Trip 43% 30% 58% 49% 44% 56%

Mohegan Sun
2 Trips 3 Trips 4 Trips 5+ Trips 26% 26% 19% 28% 40% 23% 7% 10% 12% 3% 13% 5% 5% 6% 0% 7% 3% 0% 19% 28% 12% 13% 0% 16%

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Bring It On Home: An Overview of the New England Gaming Market – Draft 2
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2.20 VISITS TO CASINOS OUTSIDE OF NEW ENGLAND

A small percentage of residents in the five states surveyed visited casinos in other jurisdictions within the last 12 months, including Atlantic City (2%), Las Vegas (4%), and other areas (3%) such as the Caribbean, Canada, Puerto Rico, Europe, or a cruise ship (see Table 8). Table 8
Percent Visited Casinos Outside of New England Last 12 Months
Atlantic City Las Vegas All Respondents Connecticut Maine Massachusetts New Hampshire Rhode Island 2% 3% 1% 2% 2% 2% 4% 3% 2% 5% 4% 3% Other Areas 3% 3% 2% 3% 2% 3%

2.30

DEMOGRAPHIC PROFILE OF VISITORS TO FOXWOODS AND MOHEGAN SUN

18

Respondents from each of the five states surveyed were asked to indicate their sex, age, educational attainment, and annual family income. This analysis provides insight into the types of customers who visited 19 Connecticut’s casinos from these states in the last 12 months. 2.31  Sex There is a fifty-fifty split in the percentage of men and women who visited Foxwoods or Mohegan Sun in the last 12 months (see Figure 3). Figure 3

Percent Visited Foxwoods Resort Casino or Mohegan Sun in the Last Twelve Months by Sex, 2012
All Respondents Connecticut Maine Massachusetts New Hampshire Rhode Island

50% 50% 52%

50% 50%

48% 47% 38%
57%

53%
62% 43%

0.0%

20.0%

40.0%

60.0%

80.0%

100.0%

Male

Female

18

Residents 21 years of age and older.
Note: Small number of respondents for Maine and New Hampshire. Conclusions should be made with caution for these states.

19

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Bring It On Home: An Overview of the New England Gaming Market – Draft 2
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2.32

Age Cohort

The average age of visitors to Foxwoods and Mohegan Sun from the five states surveyed are nearly identical; 46.5 years of age for Foxwoods and 46.6 years of age for Mohegan Sun. In addition:  The percentage of visitors in each age group is fairly evenly distributed, with 28% of the visitors to Foxwoods Resort Casino and Mohegan Sun Casino age 21 to 34, 29% age 35 to 49, 26% age 50 to 64, and 16% age 65 and older (see Figure 4). This result (and those supported by previous Gaming Behavior Surveys) dispels the argument among some that Foxwoods’ and Mohegan Sun’s primary customers are seniors, when in fact Foxwoods and Mohegan attract the lowest percentage of their customers from the 65 and older age group. The age ranges for the individual states are generally evenly distributed, although conclusions should be made with caution for Maine and New Hampshire due to the low number of respondents. Again, it is worth noting that residents age 65 and older from each state represent the casinos’ smallest cu stomer base. Figure 4
Visited Foxwoods Resort Casino or Mohegan Sun in the Last Twelve Months by Age Group, 2012
All Respondents Connecticut
28% 26% 19% 27% 30% 32% 19% 31% 24% 30% 29% 30% 43% 24% 33% 22% 26% 30% 16% 15% 19% 17% 12% 16%

Maine
Massachusetts New Hampshire

Rhode Island
0%

20% 21 to 34

40% 35 to 49

60% 50 to 65 65+

80%

100%

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Bring It On Home: An Overview of the New England Gaming Market – Draft 2
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2.33 Education

Visitors to Foxwoods and Mohegan Sun from the five states surveyed possess a comparatively high level of educational attainment:  37% of visitors to Foxwoods or Mohegan Sun in the last 12 months held a bachelor’s degree or higher, while 33% had some college experience or an Associate’s degree/technical certification, 28% had a high school diploma, and only 3% had no high school diploma (see Figure 5). This result (and those supported by previous Gaming Behavior Surveys) dispels the argument among some that Foxwoods’ and Mohegan Sun’s primary customers possess low levels of education, when in fact, only 3% who visited either facility had less than a high school diploma. Conversely, more than a third (37%) possess at least a Bachelor’s degree. The educational attainment levels for each state are also fairly evenly distributed, although conclusions should be made with caution for Maine and New Hampshire due to the low number of respondents. Figure 5
Visited Foxwoods Resort Casino or Mohegan Sun in the Last Twelve Months by Education, 2012
All Respondents Connecticut Maine Massachusetts New Hampshire Rhode Island
3% 3% 3% 4% 0% 3% 22% 35% 28% 22% 28% 27% 31% 35% 32% 51% 31% 33% 37% 43% 35% 37% 27% 32%

0%

20%

40%
High School Only

60%
Some College/Associate's

80%

100%

Less than High School

Bachelor's and Higher

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Bring It On Home: An Overview of the New England Gaming Market – Draft 2
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2.34 Annual Family Income

Foxwoods and Mohegan Sun have a comparatively affluent customer base with nearly half reporting annual family incomes above $75,000:  26% of visitors to Foxwoods or Mohegan Sun in the last 12 months had annual family incomes of less than $45K, while 29% had incomes between $45K and $75K, 17% had incomes between $75K and $100K, 17% had incomes between $100K and $50K, and 11% had incomes of $150K and higher (see Figure 6). When these results are combined into two income categories, 55% of visitors have annual family incomes below $75K, while 45% have incomes above $75K (see Figure 7). Income distribution among the five states surveyed is also fairly evenly dispersed, although conclusions should be made with caution for Maine and New Hampshire due to the low number of respondents. Figure 6
Visited Foxwoods Resort Casino or Mohegan Sun In the Last Twelve Months by Annual Family Income, 2012
All Respondents Connecticut Maine Massachusetts New Hampshire Rhode Island 0% < $45K
7% 26% 29% 17% 17% 11% 13%

 

23%

28%

15%

22%

26%

37%

19%

19%
10%

0%

25%
33%

26%

24%

14%

30%

23%

7%

34%

30%

11%

12%

13%

20% $45K to $75K

40% $75K to $100K

60% $100K to $150K

80% $150K +

100%

Figure 7
Visited Foxwoods Resort Casino or Mohegan Sun In the Last Twelve Months by Annual Family Income, 2012
All Respondents Connecticut Maine Massachusetts New Hampshire Rhode Island 0% 20%
40% 51% 55% 45%

51%

50%

63%

37%

49%
60%

64%

36%

40% <$75K

60% $75K+

80%

100%

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2.40 PERCENTAGE WHO SPENT MONEY ON GAMBLING AND NON-GAMBLING ACTIVITIES

Respondents from the five states surveyed who reported they visited Foxwoods or Mohegan Sun in the last 12 months were asked: “On your last visit to Foxwoods Resort Casino/Mohegan Sun did you spend money on any of the following items? Food, hotel or lodging, retail purchases, other entertainment, gambling, spa, and golf – yes/no.”  Most visitors to Foxwoods (82%) and Mohegan Sun Casino (75%) gambled, although 18% of visitors to Foxwoods and 25% of visitors to Mohegan Sun did not gamble (see Table 9). Nearly all visitors spent money on food and beverages when they visited the casinos (92%), while smaller percentages spent money on lodging, retail, other types of entertainment such as shows, dancing, and concerts, spa services, 20 and golf (see Table 9). Table 9
Percent Patrons Spending By Category, 2012 Foxwoods Resort Casino
% Food All Respondents Connecticut Maine Massachusetts New Hampshire Rhode Island 92% 94% 95% 91% 92% 90% % Lodging 34% 29% 55% 43% 32% 29% % Retail 30% 26% 43% 34% 16% 31% % Other 42% 47% 28% 42% 24% 42% % Gambling 82% 73% 94% 91% 87% 79% Spa 9% 8% 8% 14% 6% 8% Golf 4% 5% 0% 5% 9% 4%

Mohegan Sun
% Food All Respondents Connecticut Maine Massachusetts New Hampshire Rhode Island 92% 92% 88% 92% 95% 90% % Lodging 24% 22% 23% 32% 39% 16% % Retail 32% 36% 28% 28% 28% 28% % Other 47% 51% 29% 44% 29% 50% % Gambling 75% 70% 92% 82% 95% 68% Spa 6% 4% 16% 10% 15% 4% Golf NA NA NA NA NA NA

Note: Small N for Maine and New Hampshire. Conclusions should be made with caution.

20

Mohegan Sun owns a golf course located about 15 miles from the casino. The course was closed for re-design and upgrades in 2011 and reopened in spring of 2012.

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Bring It On Home: An Overview of the New England Gaming Market – Draft 2
4th Biennial New England Gaming Behavior Survey
The percentage of visitors from the five states surveyed who gambled at either Foxwoods or Mohegan Sun has declined steadily since 2006 as each facility moves to increase visitor spending on non-gaming amenities. The most salient result of this strategy is the declining percentage of visitors who gamble versus the rising percentage who spend on food and beverages; from 2006 to 2012, spending on gambling declined at both Foxwoods and Mohegan Sun by 17%, while spending on food and beverages at each facility increased by 21%. Spending on other items such as shows, dancing, and concerts also trended upward (see Figure 8 and Figure 9). Figure 8
Historical Spending By Category: Foxwoods Resort Casino
120%
% Spending Money By Category

100%

80% 60% 40% 20%
0%

Gambling Food Retail
Lodging

Other

2006

2008

2010

2012

Figure 9
Historical Spending By Category: Mohegan Sun Casino
100%
% Spending Money By Category

80%
Gambling

60% 40%
20%

Food Retail Lodging Other

0% 2006 2008 2010 2012

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Bring It On Home: An Overview of the New England Gaming Market – Draft 2
4th Biennial New England Gaming Behavior Survey
2.50 GAMES PLAYED AT FOXWOODS AND MOHEGAN SUN

Respondents from the five states surveyed were asked which games they played when the visit Foxwoods and 21 Mohegan Sun in the past 12 months and which they play most often. Most visitors played slot machines at both Foxwoods and Mohegan Sun (83%), while 38% of Foxwoods visitors and 39% of Mohegan Sun visitors played table 22 games. Smaller percentages played other games (see Figure 10). Figure 10
Type of Played at Foxwoods Resort Casino or Mohegan Sun, 2012
100%
83% 83%

Foxwoods Mohegan Sun

80%

60%
38% 39%

40%

20%
4% NA

12%

2%
Poker

2.0% 2.0%
Racebook

6%

3%

1%

3%

0%
Slots Table games

Bingo

Keno

Other

2.51

Primary Game Played

In terms of the game they primarily play, 64% of Foxwoods visitors and 70% of Mohegan Sun visitors from the five states surveyed primarily play slots, while 24% of Foxwoods and 27% of Mohegan Sun visitors play table games (see Figure 11). Figure 11
Type of Game Primarily Played at Foxwoods Resort Casino or Mohegan Sun, 2012
80%
70% 64%

Foxwoods

Mohegan Sun

60%

40%
24%

27%

20%
6% 3% NA Poker

0%
Slots Table games

0% Bingo

0.8% 0% Play all equally

0.5% 0.5% Racebook

0%

0%

Keno

21

As noted earlier, 18% of Foxwoods visitors and 26% of Mohegan Sun visitors did not gamble in the last 12 months. These respondents are not included in the data. 22 As of fall 2012, Mohegan Sun no longer offers Keno.

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Bring It On Home: An Overview of the New England Gaming Market – Draft 2
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2.52 Primary Game Primarily Played by Demographic Background

The following data presents the percentage of visitors in the five states surveyed who primarily play slots or table games at Foxwoods and Mohegan Sun by their sex, age cohort, education, and income. Data is presented by the percentage within each demographic group (the first table for each variable) and by the percentage within the type of game played (the second table in each section). Sex A higher percentage of women (87%) report they primarily play slot machines at Foxwoods and 23 Mohegan Sun in comparison to men (58%). Conversely, a higher percentage of men (42%) report they primarily play table in comparison to women (13%) (see Table 10). Table 10
Game Primarily Played by Sex Table Games 27% 42% 13%

Slots All Respondents Male Female 73% 58% 87%

Total 100% 100% 100%

Among visitors who primarily play slots, 61% are female and 39% are male. Conversely, among table games players, 75% are male and 25% are female (see Table 11). Table 11
Type of Game Played By Sex Table Games 75% 25% 100%

Slots Male Female Total 39% 61% 100%

23

The percentages presented in this section are based on players who primarily play slots or table games and do not include keno players, bingo players, etc. due to the small sample size for those games. Therefore, these percentages in these tables do not equal the totals in Figure 10 and Figure 11.

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Bring It On Home: An Overview of the New England Gaming Market – Draft 2
4th Biennial New England Gaming Behavior Survey
Age Cohort The older the age cohort, the larger the percentage who report they primarily play slot machines at Foxwoods and Mohegan Sun; age 21 to 34 = 59%, age 35 to 50 = 71%, age 50 to 64 = 79%, age 65 and older = 88%. Conversely, table games are more popular among younger age cohorts; age 21 to 34 = 41%, age 35 to 50 = 30%, age 50 to 64 = 21%, age 65 and older = 12% (see Table 12). Table 12
Game Primarily Played by Age Cohort Table Games 27% 41% 30% 21% 12%

Slots All Respondents 21 to 34 35 to 50 50 to 64 65+ 73% 59% 71% 79% 88%

Total 100% 100% 100% 100% 100%

Among visitors who primarily play slots, 23% are age 21 to 34, 27% are age 35 to 50, 30% are age 50 to 64, and 21% are 65 years of age and older. Forty-two percent (42%) of table games players are under the age of 35 and 72% are under the age of 50 (see Table 13). Table 13
Type of Game Played By Age Cohort Slots 21 to 34 35 to 50 50 to 64 65+ Total 23% 27% 30% 21% 100% Table Games 42% 30% 21% 7% 100%

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Bring It On Home: An Overview of the New England Gaming Market – Draft 2
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Education The percentage of visitors who primarily play slot machines is somewhat evenly distributed among education levels, although those with a Bachelor’s degree or higher (69%) are least likely to play slot machines. Conversely, this group is most likely to play table games (see Table 14). Table 14
Game Primarily Played by Education Table Games 27% 25% 25% 23% 32%

Slots All Respondents < High School High School Only Some College/Assoc. Bachelor's + 73% 75% 75% 77% 69%

Total 100% 100% 100% 100% 100%

Among visitors who primarily play slots, 3% have less than a high school diploma, 29% have a high school diploma only, 34% have some college/Associate’s degree, and 34% have a Bachelor’s or higher. Table games are primarily played by respondents with higher levels of education; 43% of table games players have a Bachelor’s or higher, compared to only 30% who have a high school diploma or lower (see Table 15). Table 15
Type of Game Played By Education Table Games 3% 27% 28% 43% 100%

Slots < High School High School Only Some College/Assoc. Bachelor's + Total 3% 29% 34% 34% 100%

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Bring It On Home: An Overview of the New England Gaming Market – Draft 2
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Annual Family Income Visitors from all income levels report they primarily play slot machines, although those with lower incomes are more likely to play slots than those with higher incomes. Conversely, respondents with higher income levels are more likely to play table games (see Table 16). Table 16
Game Primarily Played by Annual Family Income Table Games 27% 24% 22% 32% 29% 35%

Slots All Respondents < $45K $45K to $75K $75K to $100K $100K to $150K $150K + 73% 76% 78% 68% 71% 65%

Total 100% 100% 100% 100% 100% 100%

Among visitors who primarily play slots, 26% have annual average income below $45K, 34% between $45K and $75K, 17% between $75K and $100K, 14% between $100K and $150K, and 9% over $150K. Among table games players, 23% have annual average income below $45K, 26% between $45K and $75K, 22% between $75K and $100K, 16% between $100K and $150K, and 13% over $150K (see Table 17). Table 17
Type of Game Played By Annual Family Income Table Games 23% 26% 22% 16% 13% 100%

Slots < $45K $45K to $75K $75K to $100K $100K to $150K $150K + Total 26% 34% 17% 14% 9% 100%

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3.00

RHODE ISLAND: TWIN RIVER CASINO AND NEWPORT GRAND SLOTS

Twin River is located in Lincoln, Rhode Island off Route 146, approximately 10 minutes north of Providence. The former Lincoln Greyhound Park underwent a $220 million expansion in 2007, rebranded itself Twin River, and brought the facility’s total gaming space to 300,000 square feet. Twin River is now the fifth largest gaming facility in the United States in terms of slot positions, with 4,751 video lottery terminals (VLTs). The Twin River expansion also added several new restaurants, a bar and lounge, a comedy club, a 2,000-seat entertainment arena, and virtual table games. Table games were authorized by a statewide and local vote in November 2012 and are expected to be operational by July 2013. Twin River successfully slowed down the flow of gamblers from Rhode Island and Massachusetts to Connecticut’s casinos, but it remains primarily a convenience gambling facility that attracts local gamblers from Rhode Island, southeastern Massachusetts, and central Massachusetts. Twin River no longer offers live greyhound racing although it continues to offer simulcast racing. Newport Grand Slots is located in Newport, Rhode Island. The facility no longer offers live jai-alai, but simulcasts jai-alai games along with thoroughbred, harness, and greyhound racing. Newport Grand contains approximately 1,100 video lottery terminals, a restaurant, a buffet, and an event center. Although table games were approved by Rhode Island voters in November 2013, the vote did not muster the required majority of Newport residents and therefore the facility will remain a slots-only facility for the foreseeable future. 3.10 3.11 VISITATION DATA
24

Visitation Patterns by State

Eight percent (8%) of residents in the five states surveyed report having visited Twin River or Newport Grand at least once during the previous 12 months. Rhode Islanders report the highest percentage of visitation, with 21% of Ocean Staters having visited one or both of these facilities in the last 12 months, followed by Massachusetts (8%), New Hampshire (0.8%), Connecticut (0.5%), and Maine (0.5%) (see Figure 12). Overall, the percentage who visited Twin River or Newport Grand remained relatively consistent from 2006 to 2012, with 8% of respondents from both years reporting they visited one or both of the facilities. On a statewide level, the percentage of Massachusetts residents who gambled at either facility doubled from 2006 to 2012 (from 4% to 8%), while the percentage of Rhode Islanders who visited increased by 4 percentage points over this period (see Figure 12). Figure 12
Visited Twin River Casino and/or Newport Grand Slots in the Last 12 Months: 2006 to 2012
30% 25%
23% 21% 21%

20%
17%

15%
10%

10% 5% 0%

8%

9% 8% 2% NA 4% 2% 0.5% 0.4% 0.5% 0.5% 0.2% 5%

7% 8%

0.5% 1% 1% 0.8%

All Respondents

Connecticut

Maine 2006 2008

Massachusetts 2010 2012

New Hampshire

Rhode Island

24

Respondents age 18 and older.

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3.12 Historical Visitation Patterns by Facility

Eight percent (8%) of residents in the five states surveyed visited Twin River at least once during the previous 12 months, the same percentage as in 2008. Two percent (2%) of residents visited Newport Grand in the last 12 25 months, which also remained unchanged over this period (see Table 18). Twin River and Newport Grand primarily draw their customers from Rhode Island and Massachusetts. Twenty percent (20%) of Rhode Islanders visited Twin River in the last 12 months, a 6 percentage point increase from 2006, while 8% of Massachusetts residents visited the facility, an increase of 5 percentage points from 2006. Only small percentages of residents visited Twin River from other states (see Table 18). Newport Grand draws a much smaller number of visitors in comparison to Twin River due to its smaller size, fewer number of gaming machines, and its relatively isolated location on Aquidneck Island. Five percent (5%) of Rhode Islanders visited Newport Grand in the last 12 months, the same percentage as in 2006, while only small percentages of residents visited Newport Grand from other states (see Table 18). Table 18
Percent Visited Twin River Casino or Newport Grand Slots By State: 2006 to 2012
% Visited Twin River Casino 2006 All Respondents Connecticut Maine Massachusetts New Hampshire Rhode Island 7% NA 0.2% 3% 0.5% 14% 2008 8% 2% 0.2% 5% 1% 21% 2010 8% 1% 0.4% 7% 1% 22% 2012 8% 0.8% 0.5% 8% 0.8% 20% % Change 06-12 *-1% *-1.2% 0.3% 5% 0.3% 6% 2006 2% NA 0.2% 1% 0.0% 5% % Visited Newport Grand Slots 2008 2% 1% 0.0% 1% 0.2% 5% 2010 2% 1% 0.1% 1% 0.4% 5% 2012 2% 0.3% 0.0% 1% 0.0% 5% % Change 06-12 *0% *-0.7% -0.2% 0% 0.0% 0%

* Percent change 2008-2012 because Connecticut was not included in the 2006 survey.

25

Comparisons to 2006 data are not presented for respondents overall because Connecticut residents were not included in the 2006 survey.

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3.13 Number of Annual Unique Visitors by State
26

In 2012, approximately 580,000 New Englanders from the five states surveyed visited Twin River and 27 approximately 115,000 visited Newport Grand. The number of visitors to Twin River increased by 24% from 2008 28 to 2012, while the number of visitors to Newport Grand decreased by 0.4% (see Table 19). Twin River received the greatest number of visitors from Massachusetts in 2012 (385,348), followed by Rhode Island (161,726), Connecticut (22,065), New Hampshire (8,250), and Maine (5,274). Newport Grand received its greatest number of visitors from Massachusetts (66,794), followed by Rhode Island (39,809) and Connecticut 29 (8,274) (see Table 19). Similarly, Newport Grand received the greatest number of visitors from Massachusetts in 2012 (66,794), followed by Rhode Island (39,809), and Connecticut (8,274). Since 2006, the number of Massachusetts visitors to Newport Grand increased by 41%, while the number of visitors from Rhode Island declined by 3% (see Table 19). Much of the attendance growth at Twin River since its expansion in 2007 is fueled by Massachusetts residents, a state which posted a 154% increase in the number visitors from 2006 to 2012, or 233,918 additional unique visitors. In fact, from 2008 to 2012 the total number of visitors from Massachusetts increased by 149,519, while the number of visitors from the other four states combined actually declined by 38,058. Thus, one might argue that the success of Twin River, despite being located in Rhode Island, is more dependent on Bay State residents than Ocean Staters. Table 19
Number of Visitors to Twin River and Newport Grand Slots by State: 2006 to 2012
Twin River Casino 2006 All Respondents Connecticut Maine Massachusetts New Hampshire Rhode Island 268,963 NA 2,015 151,430 4,363 111,155 2008 471,202 42,932 2,075 235,829 14,241 176,124 2010 579,874 37,413 4,147 354,288 6,103 177,923 2012 582,662 22,065 5,274 385,348 8,250 161,726 % Change 06-12 *24% *-49% 162% 154% 89% 45% 2006 90,330 NA 2,015 47,322 40,933 Newport Grand Slots 2008 115,302 16,100 55,194 2,034 41,974 2010 107,877 16,034 1,037 45,551 4,069 41,186 2012 114,877 8,274 66,794 39,809 % Change 06-12 *0.4% *-49% 0% 41% 0% -3%

* Percent change 2008-2012 because Connecticut was not included in the 2006 survey. Data includes visitors 18 years of age and older.

26 27

This data measures the number of unique visitors to these facilities regardless of the actual number of time they visit. Residents 21 years of age and older. 28 Comparisons to 2006 data are not presented for respondents overall because Connecticut residents were not included in the 2006 survey. 29 Because Twin River and Newport Grand are convenience gambling facilities without hotels, table games, and other amenities characteristic of a destination resort casino, the facilities draw few visitors from outside of the New England area. For example, CFPA’s 2012 Patron Origin Analysis estimates that only 1.0% of visitors to Twin River and 2.3% of visitors to Newport Grand are from outside the five states surveyed.

Center for Policy Analysis University of Massachusetts Dartmouth

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3.14 Number of Visits Per Year to Twin River and Newport Grand by State30

Residents from Connecticut, Maine, Massachusetts, New Hampshire, and Rhode Island made approximately 3.1 million visits to Twin River and 371,436 visits to Newport Grand in 2012. Visits to Twin River increased by 65% 31 from 2008 to 2012, while visits to Newport Grand declined by 52% over this period (see Table 20). Massachusetts residents continue to be Twin River’s primary customer, with its residents making over 2 million visits in 2012 (2,123,961). This is followed by Rhode Island (886,905 visits), Connecticut (88,637 visits), New Hampshire (22,766 visits), and Maine (10,547 visits). At Newport Grand, Rhode Island residents made the most visits among the five states surveyed (204,313), followed by Massachusetts (158,849), and Connecticut (8,274 visits) (see Table 20). Twin River experienced both a percentage and absolute increase in visitations from residents in each state from their respective baseline year - 29% Connecticut (2008 to 2012), 423% Maine, 261% Massachusetts, 422% New Hampshire, and 2% Rhode Island – although visitations by Rhode Island residents declined over the past two years. Thus, despite its Rhode Island location, visits by that state’s residents continue to represent a declining share of overall visits to Twin River. At Newport Grand, Massachusetts residents posted the only percentage increase in visits from 2006 (18%), although the number of visits from Bay Staters has declined steadily since 2008 (-58%). The number of visits from Rhode Islanders declined by 37% from 2006 to 2012 and declined by more than 19% since 2010 (see Table 20). The decline in visits over this period is primarily a result of Rhode Islanders visiting Newport Grand less often during the 12 month period. In absolute terms, from 2008 to 2012 Twin River experienced the largest increase in visitations from Massachusetts residents (+1,510,804 visits), followed by Connecticut (+19,946 visits), New Hampshire (+8,525 visits), and Maine (+8,472 visits), while visitations by Rhode Islanders declined by 310,741. Visits to Newport Grand from 2008 to 2012 declined most significantly among Massachusetts residents (-221,990 visits), followed by Rhode Island (-110,489), and Connecticut (-60,954 visits). Table 20
Number of Visits to Twin River Casino and Newport Grand Slots by State: 2006 to 2012
Twin River Casino % Change 06-12 *65% *29% 423% 261% 422% 2% Newport Grand Slots % Change 06-12 *-52% *-88% -100% 18% 0% -37%

2006 *All Respondents *Connecticut Maine Massachusetts New Hampshire Rhode Island 1,467,763 NA 2,015 588,414 4,363 872,971

2008 1,895,810 68,691 2,075 613,157 14,241 1,197,646

2010 3,192,808 139,177 6,635 1,852,924 7,324 1,186,748

2012 3,132,816 88,637 10,547 2,123,961 22,766 886,905

2006 462,852 NA 4,030 134,079 324,743

2008 766,904 69,228 380,839 2,034 314,802

2010 474,617 32,229 185,849 4,069 252,470

2012 371,436 8,274 158,849 204,313

* Percent change 2008-2012 because Connecticut was not included in the 2006 survey. Data includes visitors 18 years of age and older.

30

This data measures the total number of visits to these facilities, as opposed to the previous section that measures the number of unique visitors.
31

Comparisons to 2006 data are not included for respondents overall because Connecticut residents were not included in the 2006 survey.

Center for Policy Analysis University of Massachusetts Dartmouth

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3.15 Number of Trips Per Year to Twin River and Newport Grand by State

Thirty-five percent (35%) of residents in the five states surveyed who visited Twin River in the last 12 months visited only one time, while 71% visited four times or less (see Table 21). A larger percentage (30%) of Twin River patrons report visiting the racino five or more times per year in comparison to visitors to Connecticut’s resort casinos (Twin River=30%, Foxwoods=16%, Mohegan Sun=19%) primarily because Twin River is a convenience gambling facility that draws its customers from a shorter drive time. Twin River is also proximate to major population centers, whereas Connecticut’s resort casinos are located in less populated suburban areas. Sixty percent (60%) of the individuals who reported visiting Newport Grand Slots in the last 12 months visited only one time, while 19% visited five times of more (Table 21). Table 21
Number of Trips Per Year to Twin River Casino and Newport Grand Slots By State
Twin River Casino
1 Time All Respondents Connecticut Maine Massachusetts New Hampshire Rhode Island 35% 87% 0% 34% 0% 35% 2 Times 21% 0% 100% 32% 54% 16% 3 Times 9% 0% 0% 3% 32% 11% 4 Times 6% 0% 0% 3% 0% 8% 5+ Times 30% 13% 0% 28% 15% 31% 1 Time 60% 100% 0% 60% 0% 58%

Newport Grand Slots
2 Times 14% 0% 0% 12% 0% 15% 3 Times 4% 0% 0% 5% 0% 4% 4 Times 3% 0% 0% 0% 0% 4% 5+ Times 19% 0% 0% 23% 0% 18%

Note: Small number of respondents for Newport Grand Slots by state. Conclusions should be made with caution.

Center for Policy Analysis University of Massachusetts Dartmouth

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3.20 DEMOGRAPHIC PROFILE OF VISITORS TO TWIN RIVER AND NEWPORT GRAND
32

Respondents from each of the five states surveyed were asked to indicate their sex, age, educational attainment, and annual family income. This analysis provides insight into the types of customers who visited Rhode Island’s racinos in the last 12 months. Data is presented on the statewide level only for Massachusetts and Rhode Island due to the small number of respondents for the other states surveyed. 3.21 Sex

Fifty-four percent (54%) of visitors to Twin River and Newport Grand from the five states surveyed are women and 46% are men. These facilities attract a higher percentage of women from both Massachusetts (52% women – 48% men) and Rhode Island (56% women – 44% men) (see Figure 13). Figure 13
Visited Twin River Casino or Newport Grand Slots in the Last Twelve Months by Sex
All Respondents
46% 54%

Massachusetts

48%

52%

Rhode Island

44%

56%

0%

20%

40% Male

60% Female

80%

100%

3.22

Age Cohort

The largest percentages of visitors to Twin River and Newport Grand from the five states surveyed are in the younger age cohorts; 28% 18 to 34 years of age, 29% 35 to 49 years of age, 23% 50 to 65 years of age, and 20% over the age of 65 (see Figure 14). Figure 14
Visited Twin River Casino or Newport Grand Slots in the Last Twelve Months by Age Cohort

All Respondents

28%

29%

23%

20%

Massachusetts

28%

23%

20%

28%

Rhode Island

27%

31%

24%

17%

0%

20% 18 to 34

40% 35 to 49

60% 50 to 64 65+

80%

100%

32

Residents 18 years of age and older.

Center for Policy Analysis University of Massachusetts Dartmouth

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3.23 Education

Nearly three-quarters (74%) of visitors to Twin River and Newport Grand in the last 12 months have moderate levels of education – a high school diploma (34%) or some college/Associate’s degree (37%). Twenty-six percent (26%) have a Bachelor’s degree or higher, while only 3% have less than a high school diploma (see Figure 15). Figure 15
Visited Twin River Casino or Newport Grand Slots in the Last Twelve Months by Education
All Respondents 3% 34% 37% 26%

Massachusetts

3%

37%

32%

27%

Rhode Island

3% 0%

33% 20% 40% High School Only

40% 60% Some College/Associate's 80%

25% 100%

Less than High School

Bachelor's and Higher

3.24

Twin River/Newport Grand Visitors by Annual Family Income, 2012

Just over one third (34%) of visitors to Twin River or Newport Grand in the last 12 months have annual family incomes below $45K, while 30% have incomes between $45K and $75K, 19% have incomes between $100K and $150K, and 7% have incomes of $150K or greater (see Figure 16). Figure 16
Visited Twin River Casino or Newport Grand Slots in the Last Twelve Months by Family Income
7%

All Respondents

34%

30%

19%

11%

Massachusetts

15%

36%

26%

13%

9%

Rhode Island

43%

27%

15%

9%

7%

0% < $45K

20% $45K to $75K

40% $75K to $100K

60%

80% $100K to $150K $150K +

100%

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3.30 PERCENTAGE WHO SPENT MONEY ON GAMBLING AND NON-GAMBLING ACTIVITIES

Respondents from the five states surveyed who reported they visited Twin River or Newport Grand in the last 12 months were asked: “On your last visit to Twin River/Newport Grand did you spend money on any of the following items? Food, hotel or lodging, retail purchases, other entertainment, and gambling – yes/no.” Most visitors to Twin River (84%) and Newport Grand (93%) in the last 12 months gambled, although 16% of those who visited Twin River and 7% of those who visited Newport Grand did not gamble (see Table 22). The percentage of visitors to Twin River who gambled decreased from 95% in 2006 to 84% in 2012, which is a reflection of the facility’s expanding non-gaming offerings such as shows, concerts, and restaurants. Conversely, the percentage of visitors to Newport Grand Slots who gambled increased from 90% in 2006 to 93% in 2012 (see Table 33 22). A large percentage of Twin River’s visitors spent money on food (81%), but very few spent money on lodging 34 (3%) and retail (7%) during their visits to the racino, although 30% spent money on other entertainment when they visited. At Newport Grand, 84% spent money on food, while 0% spend on lodging, 15% spent on retail, and 26% spent on other items when they visited (see Table 22). Table 22
Percent Patrons Who Spent Money By Category
Twin River Casino
Food All Respondents Massachusetts Rhode Island 81% 83% 80% Lodging 3% 5% 2% Retail 7% 8% 7% Other 30% 12% 37% Gambling 84% 87% 83% Food 84% 90% 85%

Newport Grand Slots
Lodging 0% 0% 0% Retail 15% 0% 18% Other 26% 8% 31% Gambling 93% 100% 92%

33 34

Data not presented for Connecticut, Maine, and New Hampshire due to the small numbers of respondents. Neither Twin River or Newport Grand have an on-site hotel.

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4.00
4.10

DIFFERENTIATION BETWEEN THE RESORT CASINO MARKET AND THE CONVENIENCE GAMBLING (SLOT PARLOR/RACINO) MARKET
IMPORTANCE OF AMENITIES

The availability of table games, numerous non-gambling amenities, the physical attractiveness of the facilities, and the general atmosphere of the facilities continue to differentiate New England’s resort casino market from the convenience gambling market. For example:  78% of visitors to Foxwoods or Mohegan Sun from the five states surveyed did not visit Twin River or Newport Grand in the last 12 months despite the closer proximity of these facilities to respondents’ homes in most cases (see Table 23). This ratio has essentially not changed since the Gaming Behavior Survey first measured this differentiation in 2006. Table 23
Foxwoods/Mohegan Sun Patrons Who Visited Twin River or Newport Grand
2006 Visited Twin River or Newport Did Not Visit Twin River or Newport 23% 77% 2008 24% 76% 2010 23% 77% 2012 22% 78%

Conversely, 65% of respondents from the five states surveyed who visited Twin River or Newport Grand in the last 12 months also visited Foxwoods or Mohegan Sun, even though these facilities are often a farther drive than the racinos (see Table 24). Table 24
Twin River/Newport Grand Patrons Who Visited Foxwoods or Mohegan Sun
2006 Visited Foxwoods or Mohegan Did Not Visit Foxwoods or Mohegan 72% 28% 2008 73% 27% 2010 65% 35% 2012 65% 35%

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4.20 IMPORTANCE OF DRIVE TIME

Casino gamblers will travel farther to access the amenities of a resort, while racino/slot parlor gamblers are attracted primarily by convenience, that is, the distance they must drive to reach a facility. In the case of Foxwoods and Mohegan Sun:  74% of visitors to Foxwoods from the five states surveyed traveled more than an hour to reach the casino, while 27% traveled more than 90 minutes (see Figure 17). Sixty-nine percent (69%) of visitors to Mohegan Sun from the five states surveyed traveled more than an hour to reach the casino, while 24% traveled more than 90 minutes (see Figure 18).

In the case of Twin River and Newport Grand:  89% of visitors to Twin River from the five states surveyed traveled an hour or less to reach the racino and 68% traveled 30 minutes or less. Only 11% traveled more than an hour (see Figure 19). Ninety percent (90%) of visitors to Newport Grand from the five states surveyed traveled an hour or less to reach the racino and 27% traveled 30 minutes or less. Only 10% traveled more than an hour to reach the facility (see Figure 20). Figure 17
Foxwoods Visitor Travel Time
2% 12% 24% 15%
1 to 30 minutes 31 to 60 minutes 61 to 90 minutes 91 to 120 minutes
> 2 hours

Figure 18
Mohegan Sun Visitor Travel Time

9%

7%

15%

1 to 30 minutes

24%

31 to 60 minutes 61 to 90 minutes 91 to 120 minutes

> 2 hours

47%

46%

Figure 19
Twin River Visitor Travel Time
1%
7%

Figure 20
Newport Grand Visitor Travel Time
0% 3%

3%

7% 27%
1 to 30 minutes

1 to 30 minutes 31 to 60 minutes

22%

31 to 60 minutes 61 to 90 minutes 91 to 120 minutes > 2 hours

61 to 90 minutes 91 to 120 minutes
> 2 hours

68%

64%

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5.00

MAINE: HOLLYWOOD CASINO AND OXFORD CASINO

Hollywood Casino Bangor, which is owned and operated by Penn National Gaming, Inc., operates a full-fledged 35 casino with approximately 925 slots and 16 table games. Penn National originally planned to construct a $90 million slots facility on its 8-acre site, but due to higher than expected demand in its temporary Main Street facility that opened in 2005, the company announced plans for a $131 million upscale racino that would include a hotel and additional dining outlets. The construction of the facility was started in the summer of 2007 and was opened as Hollywood Slots in July of 2008. In November, 2011 the residents of Penobscot County voted to authorize table games at the facility and in March, 2012 the renamed Hollywood Casino Bangor opened its first table games. In a statewide referendum in November, 2010 Maine’s voters narrowly approved a $160 million resort casino for Oxford, Maine, which became the state’s second Class III gaming venue when it opened in June, 2012. The facility originally housed about 500 slot machines and 12 table games but has already expanded its gaming floor to include approximately 800 slot machines, 22 table games, and additional office, warehouse, and parking space. 5.10 VISITATION DATA
36

Maine’s gaming facilities are more isolated and exist within smaller population centers in comparison to New England’s other gaming facilities, thus the Maine gaming market consists primarily of in-state and New Hampshire residents. The facilities also strive to attract out-of-state tourists, including Canadian visitors. 5.11 Visitation Patterns by State

About two percent (1.9%) of residents in the five states surveyed visited Hollywood Casino in the last 12 months, an increase of 0.8 percentage points from 2008. Just over one percent (1.3%) visited Oxford Casino (see Table 25). Over eleven percent (11.5%) of Maine’s adult residents visited Hollywood Casino at least once in the last 12 months, an increase from 8.8% in 2008 but a decline from 19.3% in 2010. The decline is primarily a result of competition from Oxford Casino, with 8.4% of Maine residents visiting Oxford Casino despite it only being open for 37 about 7 months in 2012. A much smaller percentage of residents from other states visited Hollywood Casino; 0.2% Connecticut, 0.6% Massachusetts, 0.8% New Hampshire, and 0.2% Rhode Island. Similarly, only small percentages of residents from other states visited Oxford Casino; 0.2% Connecticut, 0.0% Massachusetts, 0.8% New Hampshire, and 0.2% Rhode Island (see Table 25). Table 25
Percent Visited Hollywood Casino & Oxford Casino By State
Oxford Casino % Change 08-12 0.8% 0.1% 2.7% 0.4% 0.5% 0.1%

Hollywood Casino

2008 All Respondents Connecticut Maine Massachusetts New Hampshire Rhode Island 1.1% 0.1% 8.8% 0.2% 0.5% 0.0%

2010 2.1% 0.0% 19.3% 0.1% 1.3% 0.2%

2012 1.9% 0.2% 11.5% 0.6% 1.0% 0.1%

2012 1.3% 0.2% 8.4% 0.0% 7.7% 0.0%

35 36

The state gaming license allows both Hollywood Casino and Oxford Casino to operate up to 1,500 slot machines. Respondents 21 years of age and older. 37 One advantage Oxford Casino has over Hollywood Casino is that is located closer to the state’s largest population centers and to New Hampshire.

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5.12 Number of Annual Unique Visitors by State
38

It is estimated that nearly 160,000 visitors made at least one trip to Hollywood Casino in the last 12 months, an increase of 55% from 2008 but a decline of 23% from 2010. Seventy-two percent (72%) of the visitors to Hollywood Casino in 2012 were Maine residents (114,879 visitors), followed by Massachusetts (28,940 visitors), 39 New Hampshire (9,707 visitors), Connecticut (5,209 visitors), and Rhode Island (771 visitors) (see Table 26). Nearly 164,000 visitors made at least one trip to Oxford Casino in the last 12 months. Among the five states surveyed, 51% of the visitors to Hollywood Casino were Maine residents (83,912 visitors), followed by New Hampshire (74,740 visitors), and Connecticut (5,209 visitors). Table 26
Number of Visitors to Hollywood Casino and Oxford Casino By State
Oxford Casino % Change 08-12 55% 106% 33% 206% 103% NA

Hollywood Casino

2008 All Respondents Connecticut Maine Massachusetts New Hampshire Rhode Island 103,232 2,527 86,476 9,446 4,783 -

2010 207,141 189,093 4,203 12,250 1,594

2012 159,506 5,209 114,879 28,940 9,707 771

2012 163,861 5,209 83,912 74,740 -

38

This data measures the number of unique visitors to these facilities regardless of the actual number of time they visit. Data that measures the total number of visits is not included because of the small number of respondents. 39 An analysis of the total number of visits is not included due to the small sample size for both Hollywood Casino and Oxford Casino.

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5.20 TRAVEL TIME

A quarter (25%) of the visitors to Hollywood Casino from the five states surveyed traveled 60 minutes or less to reach the facility and 14% traveled 30 minutes or less. Three-in-four (75%) traveled more than an hour to visit the facility (see Figure 21). Twenty-two percent (22%) of visitors to Oxford Casino from the five states surveyed traveled 60 minutes or less to reach the racino and 13% traveled 30 minutes or less. Seventy-eight percent (78%) of visitors traveled more than an hour (see Figure 22). Figure 21
Hollywood Casino Visitor Travel Time

Figure 22
Oxford Casino Visitor Travel Time

14%
1 to 30 minutes

13% 33%
1 to 30 minutes

11%

31 to 60 minutes 61 to 90 minutes 91 to 120 minutes
> 2 hours

9%

46%

31 to 60 minutes 61 to 90 minutes 91 to 120 minutes > 2 hours

15%

16%

14%

29%

Center for Policy Analysis University of Massachusetts Dartmouth

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5.30 CROSS-VISITATION

There is some cross-vitiation between Hollywood Casino and Oxford Casino. Among visitors to Hollywood Casino from the five states surveyed, 17% also visited Oxford Casino in the past 12 months (see Table 27). Among 40 Oxford Casino visitors, 26% also visited Hollywood Casino (see Table 27). Table 27
Hollywood Visitors Who Have Visited Oxford Casino In Last 12 Months
Percent Visited Oxford Did Not Visit Oxford 17% 83%

Table 28
Oxford Visitors Who Have Visited Hollywood Slots In Last 12 Months
Percent Visited Hollwood Casino Did Not Visit Hollywood Casino 26% 74%

40

Importantly, Oxford Casino was only open for about 7 months in 2012.

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APPENDIX A: METHODOLOGY
Overview The 4th New England Gaming Behavior Survey was conducted from January 3, 2012 through January 22, 2013 using a questionnaire developed by research staff at the Center for Policy Analysis (see Appendix B). CFPA utilized an overlapping dual-frame survey design; separate landline and cell phone projects that are subsequently combined into one data file. The survey generated a total of 3,035 respondents distributed among the five New England states included in the survey (see Table 29). Within each state, 70% of respondents were interviewed on landlines and 30% were interviewed via cellphone. The average interview length was 3.7 minutes for the landline survey and 3.9 minutes for the cell phone survey. The overall response rate for the survey is 15.6% (AAPOR#4). Table 29
Sample Size & Margin of Error
# Respondents 3,035 601 416 801 415 802 % Total Sample 100.0% 19.8% 13.7% 26.4% 13.7% 26.4%

State Total Connecticut Maine Massachusetts New Hampshire Rhode Island

MoE +/- 1.78% +/- 4.00% +/- 4.80% +/- 3.46% +/- 4.81% +/- 3.46%

Conducting the Interviews The Center for Policy Analysis uses Computer Assisted Telephone Interviewing, or CATI, to conduct telephone surveys. Specifically, the Center for Policy Analysis uses WinCATI software from Sawtooth Technologies, which is one of the most widely used CATI systems in the world. Interviews were conducted between 3:00 pm and 8:00 pm on weekdays, 10:00 am to 4:00 pm on Saturday, and 12:00 pm to 4:00 pm on Sunday. Households are also called at least once during the morning or early afternoon hours. This range of hours provides the interviewers with an opportunity to contact hard to reach respondents, a procedure crucial to producing high quality survey data. Return calls are scheduled at the convenience of the respondents. Each telephone number was dialed a minimum of five times, unless the number called received a final status (e.g. complete, refusal, business, etc.). The interviewer allowed each number ring up to eight times before hanging up and no messages were left on answering machines. Surveys were conducted in Spanish or Portuguese when appropriate. The Center’s senior staff continually monitored the progress of interview outcomes to prevent problem cases that could interfere with the integrity of survey procedures. Twenty test interviews were conducted with both the landline and telephone samples before full implementation of the survey began.

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Sample Both the landline and cell phone samples are drawn from random-digit dial (RDD) samples. The Center for Policy Analysis uses the Genesys Sampling System from Marketing Systems Group to generate the RDD sample, which is one of the survey research industry’s preferred sampling companies (see http://www.m-sg.com/web/genesys/index.aspx). The system uses a list of all possible telephone numbers in the United States to randomly generate a telephone sample for a designated geographic area. The RDD sample ensures an equal and known probability of selection for every residential telephone number in the sample frame. Respondent Selection The survey was administered to persons age 18 and older who lived in the study area. The landline survey used the “most recent birthday” method of selecting a respondent in each household ; the interviewer requests the adult who had the last birthday and if this is the person on the phone the interview begins. If not, the telephone is handed off to the person with the latest birthday, unless that person is not available. A callback is then scheduled. For cell phones, it is assumed that the adult reached is the owner of that cell phone and no screen is used. Weighting Weights are adjustments that are made to ensure that the data is representative of the actual population of the study area. Weighting also accounts for the probability of being selected into the sample. The dual-frame RDD survey uses two types of weights: a design weight (or pre-weight) and a post-stratification weight. The design weight takes into account the number of adults in a household and the number of landline telephone numbers at which adults in the household can be reached in order to equalize the chances of an individual in the study area being selected. Further, since separate samples of people with landlines and cell phones are used, a multiplicity adjustment is needed to account for the overlap in the two samples because some households have both landlines and cells phones. Design-weights computed for the dual frame approach use the mixing parameter λ, where λ is equal to the proportion of frame overlap. Frame overlap for the Gaming Behavior Survey is 70% landline and 30% cell, therefore λ is set at 0.7 and 0.3: Landline design-weight = #Adults/#Landlines x λ dual Cell Phone design-weight dual Frame = 1 x (1-λ) dual A postratification weight is then applied to adjust for non-response. In this sample, females and older respondents are over-represented. Weighting the data allocates more weight to groups that are underrepresented (e.g. younger males), while providing less weight to groups that are over-represented (e.g. older females). The postratification weights applied are based on sex and age data from the U.S. Census Bureau (2010 STF1 file). The age categories are 18-29, 30-49, 50-64, 65 and older.
41

41

The exponent dual is set to 0 when the frames do not overlap and 1 when they do.

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Who funds the New England Gaming Research Project? The New England Gaming Research Project is funded entirely by the University of Massachusetts Dartmouth, including all research expenses and the salaries and wages of all individuals participating in the research project. About the Center for Policy Analysis The Center for Policy Analysis is a multidisciplinary research unit of the University of Massachusetts Dartmouth. Its mission is to promote economic, social, and political development by providing research and technical assistance to client organizations. The Center for Policy Analysis offers custom designed research and technical analysis in the areas of economic development, public management, program evaluation and public opinion research for government agencies, non-profit organizations, private businesses, and educational institutions. The Center for Policy Analysis has completed more than 300 research projects for various groups and agencies since 1992. For more information about the Center for Policy Analysis and its work, go to http://www.umassd.edu/ seppce/centers/cfpa/.

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APPENDIX B: SURVEY QUESTIONNAIRE
<INTRO> Hi, my name is _________ and I’m calling from UMass Dartmouth. How are you today? We are conducting an important survey on casino gaming in New England. The survey should take about five minutes to complete and your opinions are very important. Let me assure you that all your responses are completely confidential - we do not have any information about you other than your telephone number. [INTERVIEWER: IF RESPONDENT SAYS THEY ARE NOT INTERESTED IN PARTICIPATING IN THE SURVEY OR SEEMS READY TO END THE INTERVIEW, READ: “Your opinions on this issue are very important, even if you do not gamble, and we’d like to give you an opportunity to make your opinions heard. Are you sure you do not have just a few minutes to complete the survey?”] 1. Can I confirm that you are a resident of <STATE>? <state> 1 2 Resident of state Not a resident [INTERVIEWER READ: “SORRY, BUT WE ARE ONLY INTERVIEWING <STATE> RESIDENTS. THANK YOU FOR YOUR TIME.”] (SKP END) 99 Refused (SKP END) ASK CELL PHONE SAMPLE: Cell1. First, to confirm, have I reached you on your cell phone? <cell1> 1 2 Cell Phone Land line [INTERVIEWER READ: “SORRY, BUT WE ARE ONLY INTERVIEWING INDIVIDUALS ON CELL PHONES.”] (SKP END) 99 Refused [INTERVIEWER READ: “SORRY, BUT WE ARE ONLY INTERVIEWING INDIVIDUALS ON CELL PHONES.”] (SKP END) Cell2. Are you currently driving a car of doing any activity that requires your full attention? <cell2> 1 Yes [INTERVIEWER READ: “CAN I CALL BACK AT A LATER TIME?”] MAKE APPOINTMENT 2 No 99 Refused [INTERVIEWER READ: “CAN I CALL BACK AT A LATER TIME?”] MAKE APPOINTMENT Cell3. And are you 18 years old or older? <cell3> 1 2 Yes (SKP Q6) No [INTERVIEWER READ: “THANK YOU VERY MUCH, BUT WE ARE ONLY INTERVIWEING ADULTS 18 YEARS OF AGE AND OLDER.”] (SKP END) 99 Refusal [INTERVIEWER READ: “THANK YOU VERY MUCH, BUT WE ARE ONLY INTERVIWEING ADULTS 18 YEARS OF AGE AND OLDER.”] (SKP END)

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ASK LANDLINE SAMPLE: Q2. And since we need to ensure that every resident has an equal chance of participating, may I please speak with the adult living in your household aged 18 or older —including yourself—who had the most recent birthday? I don't mean who is the youngest, but rather, who had the most recent birthday. <bday> 1 2 3 4 5 6 99 Q3. Current Respondent (SKP Q6) Someone else: Ask to speak to that person (DISPLAY INTRO THEN SKP Q4) Person with most recent birthday not available [SCHEDULE CALLBACK] Don’t know all birthdays, only some (CONTINUE Q3) Don’t know any birthdays other than own (SKP Q6) No person 18 or over available [SCHEDULE CALLBACK] Refused (SKP END)

Of the ones that you do know, who had the most recent birthday? <bday2> 1 2 3 99 Current informant (SKP Q6) Someone else: Ask to speak to that person (DISPLAY INTRO THEN SKP Q4) Person with most recent birthday not available (SCHEDULE CALLBACK) Refused (SKP END)

Q4.

Do you have a few minutes to complete the survey? <complete> 1 2 Yes (SKP Q6) No

Q5.

Your opinions on this issue are very important, even if you do not gamble, and we’d like to give you an opportunity to make your opinions heard. Are you sure you do not have just a few minutes to complete the survey? <hello2> 1 2 Yes, will participate No, will not participate [SKP END]

ASK ALL Q6. Can you please tell me your zip code? ___________ <zip> [INTERVIEWER: IF RESPONDENT REFUSES TO PROVIDE ZIP CODE, PLEASE READ: “We are asking for your zip code so that we can determine if there are any differences between the opinions of respondents based on where they live. Keep in mind that all responses are strictly confidential and that we do not have any information about you other than your telephone number. Are you sure that you do not want to provide your zip code?”] 99999=Refused

Center for Policy Analysis University of Massachusetts Dartmouth

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Bring It On Home: An Overview of the New England Gaming Market – Draft 2
4th Biennial New England Gaming Behavior Survey
Q7. Have you participated in any form of legal gambling in the last 12 months such as casinos, the lottery, a racetrack or bingo? <gambling> 1 2 9 Q8. Yes No (SKP Q9) Refused

Please tell me if you have participated in any of the following legal forms of gambling in the last 12 months. How about: (Randomize) 1 Yes Q8A. Scratch Tickets <scratch> Q8B. Other Lottery games such as Megabucks or Powerball <lottery> Q8C. Keno <keno> Q8D. Casino gambling <casino> Q8E. Wagering on a dog or horse race <dog> Q8F. Bingo <bingo> Q8G. Wagering over the Internet, including poker, lottery tickets, and blackjack <internet> Q8H. Poker at a casino or a card room <poker> Q8I. Sports betting <sports> Ο Ο Ο Ο Ο Ο Ο 2 No Ο Ο Ο Ο Ο Ο Ο 8 DK Ο Ο Ο Ο Ο Ο Ο 9 RF Ο Ο Ο Ο Ο Ο Ο

Ο Ο

Ο Ο

Ο Ο

Ο Ο

Q9.

During the last 12 months, how many times did you visit Foxwoods Resort Casino in Connecticut? <foxvisit> [INTERVIEWER: PLEASE TYPE IN “0” IF RESPONDENT HAS NOT VISITED FOXWOODS. 999 = REFUSED] (IF Q9=0 OR Q9=999 SKP Q12)

Center for Policy Analysis University of Massachusetts Dartmouth

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Bring It On Home: An Overview of the New England Gaming Market – Draft 2
4th Biennial New England Gaming Behavior Survey
Q10. (IF Q9>0 AND <999 ASK) When you visit Foxwoods, do you usually spend money on any of the following items? How about: (Randomize) 1 Yes 2 No 8 DK 9 RF

Q10A. Food and beverages <foxfood> Q10B. Hotel or lodging <foxhotel> Q10C. Retail purchases <foxretl> Q10D. Other entertainment such as shows, dancing, concerts <foxenter> Q10E. Gambling <foxgambl> Q10F. Golf <golf> Q10G. Spa services <spa>

Ο Ο Ο Ο Ο Ο Ο

Ο Ο Ο Ο Ο Ο Ο

Ο Ο Ο Ο Ο Ο Ο

Ο Ο Ο Ο Ο Ο Ο

Q11A.

(IF Q10E>1 SKP Q12) What games do you play when you gamble at Foxwoods? How about: <play_fox> [INTERVIEWER: PLEASE READ CHOICES AND CHECK ALL THAT APPLY] 1 2 3 4 5 6 7 88 99 Slots <fox_slots> Table games, not including the poker room <fox_table> Bingo <fox_bingo> Poker in the poker room <fox_room> Keno <fox_keno> Racebook <fox_race> Other game <fox_otr> Don’t know (SKP Q12) Refused (SKP Q12)

Center for Policy Analysis University of Massachusetts Dartmouth

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Bring It On Home: An Overview of the New England Gaming Market – Draft 2
4th Biennial New England Gaming Behavior Survey
Q11B. (IF # RESPONSES TO Q11A >1 ASK) Of the games you do play, what do you play most often, or do you play them all equally? <play_fox2> 1 2 3 4 5 6 7 8 88 99 Q12. Slots Table games, not including the poker room Bingo Poker in the poker room Keno Racebook Other game Play them equally Don’t know Refused

During the last 12 months, how many times did you visit Mohegan Sun Casino in Connecticut? _____ <mohvisit> [INTERVIEWER: PLEASE TYPE IN “0” IF RESPONDENT HAS NOT VISITED MOHEGAN SUN . 999 = REFUSED] (IF Q12=0 OR Q12=999 SKP Q15)

Q13.

(IF Q12>0 AND <999 ASK) When you visit Mohegan Sun, do you usually spend money on any of the following items? How about: (Randomize) 1 Yes 13A. Food and beverages <mohfood> 13B. Hotel or lodging <mohhotel> 13C. Retail purchases <mohretl> 13D. Other entertainment such as shows, dancing, concerts <mohenter> 13E. Gambling <mohgambl> 13F. Spa services <mohspa> Ο Ο Ο Ο Ο Ο 2 No Ο Ο Ο Ο Ο Ο 8 DK Ο Ο Ο Ο Ο Ο 9 RF Ο Ο Ο Ο Ο Ο

Center for Policy Analysis University of Massachusetts Dartmouth

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Bring It On Home: An Overview of the New England Gaming Market – Draft 2
4th Biennial New England Gaming Behavior Survey
Q14A. (IF Q13E>1 SKP Q15) What games do you play when you gamble at Mohegan Sun? How about: <play_moh> [INTERVIEWER: PLEASE READ CHOICES AND CHECK ALL THAT APPLY] 1 2 3 4 5 6 88 99 Q14B. Slots <fox_slots> Table games, not including the poker room <fox_table> Bingo <fox_bingo> Poker in the poker room <fox_room> Racebook <fox_race> Other game <fox_otr> Don’t know (SKP Q15) Refused (SKP Q15)

(IF # RESPONSES TO Q14A >1 ASK) Of the games you do play, what do you play most often, or do you play them all equally? <playmoh2> 1 2 3 4 5 6 88 99 Slots Table games, not including the poker room Poker in the poker room Racebook Other Play them equally Don’t know Refused

Q15.

During the last 12 months, how many times did you visit Twin River Casino in Lincoln, Rhode Island? _____ [trvisit] [INTERVIEWER: PLEASE TYPE IN “0” IF RESPONDENT HAS NOT VISITED TWIN RIVER. 999 = REFUSED] (IF Q15=0 OR Q15=999 SKP Q17)

Center for Policy Analysis University of Massachusetts Dartmouth

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Bring It On Home: An Overview of the New England Gaming Market – Draft 2
4th Biennial New England Gaming Behavior Survey
Q16. When you visit Twin River, do you usually spend money on any of the following items? How about: [Randomize] 1 Yes 16A. Food and beverages <trfood> 16B. Hotel or lodging <trhotel> 16C. Retail purchases <trretl> 16D. Other entertainment such as shows, dancing, concerts <trenter> 16E. Gambling <trgambl> Q17. Ο Ο Ο Ο Ο 2 No Ο Ο Ο Ο Ο 8 DK Ο Ο Ο Ο Ο 9 RF Ο Ο Ο Ο Ο

During the last 12 months, how many times did you visit Newport Grand Slots in Newport, Rhode Island? _____ <newvisit> [INTERVIEWER: PLEASE TYPE IN “0” IF RESPONDENT HAS NOT VISITED NEWPORT GRAND SLOTS. 999=REFUSED]. (IF Q17=0 OR Q17=999 SKP Q19)

Q18.

When you visit Newport Grand Slots, do you usually spend money on any of the following items? How about: [Randomize] 1 Yes 18A. Food and beverages <newfood> 18B. Hotel or lodging <newhotel> 18C. Retail purchases <newretl> 18D. Other entertainment such as live music and dancing <newenter> 18E. Gambling <newgambl> Ο Ο Ο Ο Ο 2 No Ο Ο Ο Ο Ο 8 DK Ο Ο Ο Ο Ο 9 RF Ο Ο Ο Ο Ο

Center for Policy Analysis University of Massachusetts Dartmouth

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Bring It On Home: An Overview of the New England Gaming Market – Draft 2
4th Biennial New England Gaming Behavior Survey
Q19. Now I’d like to ask if you have visited casinos in other areas of the country and abroad. During the last 12 months, how many times have you visited: [INTERVIEWER: PLEASE TYPE IN “0” IF RESPONDENT HAS NOT VISITED. 999=REFUSED]. # Visits Q19A. Hollywood Casino in Bangor, Maine <hollywood> Q19B. Oxford Resort Casino in Oxford, Maine <oxford> Q19C. A casino in Atlantic City, New Jersey <ac> Q19D. A casino in Las Vegas, Nevada <lv> Q19E. A casino in any other place in the U.S. or abroad <othrplace> Q20. (IF Q19E> 0 ASK) What other place did you visit a casino? ___________________ <othrplace2> 1 2 3 88 99 Q21. On a cruise Puerto Rico Other (please describe) __________________ [INTERVIEWER: MAY INCLUDE MORE THAN ONE RESPONSE]. Don’t Remember Refused ___ ___ ___ ___ ___

(IF STATE=3 ASK) Overall, do you think Hollywood Casino has been good for Bangor’s economy? <hs_econ> 1 2 88 99 Yes No Don’t know Refused

Q22.

(IF STATE=3 ASK) Overall, do you think Oxford Casino has been good for Oxford County’s economy? <ox_econ> 1 2 Yes No

88 Don’t know 99 Refused

Center for Policy Analysis University of Massachusetts Dartmouth

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Bring It On Home: An Overview of the New England Gaming Market – Draft 2
4th Biennial New England Gaming Behavior Survey
Q23. (IF STATE=3 ASK) Who should determine whether Maine has more casinos - its citizens in the statewide referendum process or the Maine legislature? <decide> 1 2 3 Citizens Legislature Other (Vol.)

88 Don’t know 99 Refused Q24. (IF STATE=2 ASK) Do you feel the Massachusetts Gaming Commission is taking too little time, too much time, or just about the right amount of time to license casinos in Massachusetts? <commission> 1 2 3 8 9 Q25. Too little time Too much time Just about the right amount of time Don’t know Refused

(IF STATE=4 ASK) Do you support or oppose the legalization of casino gambling in the state of New Hampshire, or are you undecided? <nh_support> [INTERVIEWER: CODE “DON’T KNOW” AND “NOT SURE” AS UNDECIDED.] 1 2 3 99 Support Oppose Undecided Refused

Center for Policy Analysis University of Massachusetts Dartmouth

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Bring It On Home: An Overview of the New England Gaming Market – Draft 2
4th Biennial New England Gaming Behavior Survey
Q26. (IF STATE=4 ASK) If casinos are legalized, what do you feel are the optimal number of casinos for New Hampshire? <number> [INTERVIEWER: READ CHOICES] 1 2 3 4 5 6 88 99 Q27. One casino Two casinos Three casinos Four casinos Five or more casinos Zero casinos (Vol.) Don’t know Refused

(IF STATE >1 AND <5 ASK) Have you visited a New Hampshire poker room in the last 12 months? <room> 1 2 88 99 Yes No Don’t know Refused

Q28.

OK, we are just about finished. I would just like to ask a few questions about yourself. This will help us to understand the types of people we are talking to. Do you mind telling me your age? _________ <age>

Q29.

INTERVIEWER: RECORD SEX <sex> 1 2 Male Female

Q30.

What is the last grade of school that you completed? <grade> [INTERVIEWER: READ CHOICES] 1 2 3 4 5 6 88 99 Less than high school High school diploma Some college Associate’s Degree or Technical Certification Bachelor’s Degree Graduate degree or higher Don’t know Refused

Center for Policy Analysis University of Massachusetts Dartmouth

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Bring It On Home: An Overview of the New England Gaming Market – Draft 2
4th Biennial New England Gaming Behavior Survey
Q31. Can you please tell me what your family income for the past year is? This information is important so that we can draw comparisons between respondents. Let me again assure you that all your responses are confidential. <income> [INTERVIEWER: READ CHOICES] 1 2 3 4 5 5 8 9 Q32. Less than $25,000 $25,000 to $45,000 $45,000 to $75,000 $75,000 to $100,000 $100,000 to $$150,000 $150,000 or more Don’t know Refused

(IF STATE=4 ASK) Which political party do you identify with most strongly? <party> [INTERVIEWER: READ CHOICES] 1 2 3 4 5 88 99 Democrat Republican Independent Other (Please indicate) ________________________ No party Don’t Know Refused

ASK ALL: HH1 How many people, including yourself, live in your household? [INTERVIEWER: HOUSEHOLD MEMBERS INCLUDE PEOPLE WHO THINK OF THIS HOUSEHOLD AS THEIR PRIMARY PLACE OF RESIDENCE, INCLUDING THOSE WHO ARE TEMPORARILY AWAY ON BUSINESS, VACATION, IN A HOSPITAL, OR AWAY AT SCHOOL. THIS INCLUDES INFANTS, CHILDREN, AND ADULTS.] Enter Number (Range 1-50) _________ HH2 How many of these are children under the age of 18? Enter number (Range 0-50) __________

Center for Policy Analysis University of Massachusetts Dartmouth

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Bring It On Home: An Overview of the New England Gaming Market – Draft 2
4th Biennial New England Gaming Behavior Survey
ASK LANDLINE SAMPLE: LL1. Now thinking about your telephone use … Do you have a working cell phone? <wkng_cell> 1 2 9 LL2 Yes No Don’t know/Refused (VOL)

(ASK IF NO CELL PHONE AND MULTI-PERSON HOUSEHOLD (LL1=2, 9 AND HH1>1) Does anyone in your household have a working cell phone? <anyone> 1 2 9 Yes, someone in household has cell phone No Don't know/Refused (VOL)

LL3

Thinking about only land-line telephones…not counting business lines, extension phones, or cell phones – on how many different landline telephone NUMBERS can your household be reached? <numbers> 0 1 2 3 4 5 6 7 8 9 No land-line One Two Three Four Five Six Seven or more DK NA/RF

ASK CELL PHONE SAMPLE: Cell4 Now thinking about your telephone use … Is there at least one telephone INSIDE your home that is currently working and is not a cell phone? <landline> 1 2 9 Yes No Don’t know/Refused (VOL) Thank you. Those are all the questions I have. Have a good day/night.

Center for Policy Analysis University of Massachusetts Dartmouth

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Bring It On Home: An Overview of the New England Gaming Market – Draft 2
4th Biennial New England Gaming Behavior Survey

APPENDIX C: DEMOGRAPHIC PROFILE OF RESPONDENTS (WEIGHTED)

Total
Sex Male Female Total Age Cohort 18-34 35-49 50-64 65+ Total Family Income <$45K $45-$75K $75K-$100K $100K-$150K $150K+ Total Education <High School HS Diploma Only Some Coll./Associate's Bachelor's or Higher Total 819 557 392 309 211 2,288 36 24 17 14 9 100 817 817 753 575 2,962 28 28 25 19 100 Number 1,440 1,595 3,035 Percent 47 53 100 Number

CT
Percent 48 52 100 27 28 25 20 100 30 21 15 20 15 100 Number

ME
Percent 48 52 100 25 26 27 22 100 41 30 17 10 3 100 4 33 32 31 100 Number

MA
Percent 47 53 100 30 27 25 18 100 35 23 19 14 9 100 5 25 29 42 100 Number

NH
Percent 49 51 100 27 28 28 18 100 33 30 19 11 7 100 1 30 33 37 100 Number

RI
Percent 47 53 100 28 29 24 20 100 40 22 16 12 10 100 6 27 30 37 100

286 315 601 159 166 148 116 589 126 87 63 85 62 423

199 217 416 104 105 111 89 409 137 99 56 32 11 335

377 424 801 230 212 193 141 776 214 143 118 85 56 616 41 196 228 330 795

202 213 415 109 112 112 74 407 110 102 62 38 22 334 4 123 135 151 413

376 426 802 214 223 189 154 780 232 127 93 69 59 580 44 216 237 296 793

129 4 22 4 17 796 27 125 21 136 899 30 167 28 131 1,184 39 279 47 128 3,008 100 593 100 412 Note: Percentages may not add to 100 percent due to rounding.

Center for Policy Analysis University of Massachusetts Dartmouth

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