Media Studies A2 Evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products? Music videos usually consist of a variety of different camera shots, each shot is used for different effects, to evoke different emotions in the audience and to direct the audience’s focal point to specific place a long shot or an extreme shot creates a large focus of landscape and can also be called an establishing shot. In my music video I developed this and used these two shots accordingly, various times in order to establish the setting of a scene and to capture an introduction or a change the environment or location of scene. A full shot contains a full view of the characters in the scene; this was a key shot In which I used many times in my music video as it allows me to establish the main characters and to portray the relationship between them. This was essential as I had two main characters in the narrative of the music video so it allowed them to be established as main characters. An extremely conventional shot is a close-up shot, as it consists of a characters face or just a part of it. In numerous shots of my music video this enabled me to capture the emotion on my characters or to emphasize the projection of key lyrics. Camera Movement in most music videos are essential as it adds a sense of movement and flow to the visual. The movement of the camera can be used to follow and trace the artist or band or to highlight and capture the full width of something. Camera movements include pans, tracking and crane shots or even shots taken from vehicles. In my music video variant camera movements were used conventionally to track the movement of my characters eg running or walking scenes and also to capture the full extent of the scenery of settings through panned shots. Camera Angles are useful in presented alternate perspectives of shots and to convey authority hierarchy between characters. Eye-level shots are the most common in music video and were most frequently my course as it allows the audience to relate to with character and makes the viewer feel as if they are in the same place or position of the character. This was beneficial in filming my main character as it he who we follow through the narrative and emphasise with. An additional angle of shot in which I included was a low level angled sho,; these shots give the impression that the person filmed is larger than he is, perhaps implying power or authority.... In my music video I also used a Canted a camera angles shot, which when the photographer has turned the camera to one side so that the picture plane is no longer parallel to the horizon. This angle is conventionally used to unnerve the viewer, perhaps causing the audience to feel disoriented or scared. In a particular scene in my music video where the main character was stumbling whilst under the influence of alcohol this canted angle illustrated the sense of being under the influence and the drunken state of my character was conveyed through this angle. This was a way in which I challenged the conventions of music videos as usually the camera itself is separate from the narrative or the events in the scene, however I incorporate the use of the camera as if my audience were to in the scene and were in the same drunken state as the character.

Mise-en-scene refers to an arrangement in the forefront or background of any scene including props, colours used and costumes of any of the characters. Mise-en-scene places importance on a representation and any connotations in a scene, as well as establishing Words: 1,149

themes in any given scene. In many music videos Muse-en-scene is a key aspect and many directors elaborate on this element to its full potential in order to create their desired look in a music video. Muse en scene can develop a setting with a high percentage of some music video’s budget going towards set designs and also to the costumes of the characters. In my music video Muse-en-scene wasn’t an aspect I relied heavily on as I stuck to the conventional methods of narrative bases music videos, and kept many of the setting and costumes close to reality. The genre of my music video is R&B with featured elements of Hip-Hop. The song in itself follows close conventions a typical R&B love song, which based upon relationship issues, this allowed me to follow a further convention of this genre which is the inclusion of a narrative. The narrative I created fits closely to the content of the song which is a couple breaking up, and how both characters deal with this break up. However the song can be seen as slightly unconventional as the artist declared how much he doesn’t care about the relationship crises and his disregard for his girlfriend. This is something I incorporated within my narrative as I illustrated how the main character finds another girl after this, as well as sticking the commonly shown heartbreak of the character as well the performance of the artist which many R&B music videos focus on. Andrew Goodwin’s theory of music videos outlines 5 key aspects that all music videos should consist of which are ; Through beats seeing the sound In your head, The Star image, Narrative and Performance, Relation of visuals to song, Technical aspects of music video. This is something in which I focused on and incorporated into my music video. Goodwin points out the artist’s mode of address. Songs can be seen as stories and the artist the storyteller, making the music video a two communication device, them telling us story and us listening, this is relevant to my chosen song as the song its self can be seen to portray a narrative which I have created. The Star image in which the main artist identity is established in the music video, I achieved this through a series of close up shots, and single shots of the main artist on his own. Narrative and performance work hand in hand it makes it easier for the audience to watch over and over without losing interest, this something I incorporated with a brief transition between performance and the narrative. He also states that the artist acting as both narrator & participant helps to increase the authenticity however the lip sync and other mimed actions remains the heart of music videos. Technical aspects he claims hold the music video together through use of camera work, movement, angle, muse- en -scene editing, sound and special effects. Speed, camera movement, editing, cutting and post production are all forms of use of camera, which are elements I have focused on throughout my music video.

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