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В.Б.

Захаров

Tourism as Business

Рекомендовано Учебно-методическим центром «Профессиональный учебник» в качестве учебного пособия для студентов вузов, обучающихся по специальностям сервиса (230000) и коммерции (351300)

юнити UN1TY

Москва 2004

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УДК [338.48:811.111](075.8) ББК 81.2Англ-923 3-38 Рецензенты: д-р филол. наук, проф. М.П. Ивашкин (зав. кафедрой английского языка и теории перевода Нижегородского государственного лингвистического университета); д-р филол. наук, проф. И.И. Туранский

Главный редактор издательства доктор экономических наук H.Д. Эриашвили Захаров, Валерий Борисович. З 38 Tourism as Business: Учеб. пособие для студентов вузов / В.Б. Захаров. - М.: ЮНИТИ-ДАНА, 2004. - 207 с. – (Серия «Special English for universities, colleges»). ISBN 5-238-00667-5 Агентство CIP РГБ Учебное пособие знакомит студентов с основными англоязычными понятиями коммерческой деятельности в туризме и ее социально-культурного аспекта, позволяя им овладеть специальной лексикой. Цель пособия - формирование и дальнейшее совершенствование основных видов иноязычной речевой деятельности, включая чтение аутентичных текстов с извлечением, осмыслением и обсуждением информации, а также развитие коммуникативных умений профессионального общения при осуществлении коммерческой деятельности в туризме, в частности в качестве менеджера туристической фирмы. Для студентов высших и средних специальных учебных заведений, обучающихся по специальностям «Социально-культурный сервис и туризм» и «Коммерция». Пособие также может быть рекомендовано всем желающим совершенствовать свою практику в английском языке. ББК 81.2Англ-923 ISBN 5-238-00667-5 © В.Б. Захаров, 2004 © ИЗДАТЕЛЬСТВО ЮНИТИ-ДАНА, 2004 Воспроизведение всей книги или любой ее части запрещается без письменного разрешения издательства

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Contents
От автора....................................................................................................................................................................5 Unit 1..............................................................................................................................................................................9 The Tourist Industry.......................................................................................................................................................9 (Раздел 1. Индустрия туризма)................................................................................................................................9 Section 1......................................................................................................................................................................9 Tourism as Business Activity.....................................................................................................................................9 Vocabulary notes........................................................................................................................................................9 Warming up..............................................................................................................................................................10 Reading.....................................................................................................................................................................11 Reading check...........................................................................................................................................................12 Comprehension.........................................................................................................................................................13 Additional reading....................................................................................................................................................14 Section 2....................................................................................................................................................................19 Careers in Tourism....................................................................................................................................................19 Vocabulary notes......................................................................................................................................................19 Vocabulary focus......................................................................................................................................................19 Reading.....................................................................................................................................................................21 Reading check...........................................................................................................................................................22 Comprehension.........................................................................................................................................................23 Speaking....................................................................................................................................................................23 Additional reading....................................................................................................................................................24 Unit 2............................................................................................................................................................................29 Tour Operator................................................................................................................................................................29 (Раздел 2. Работа туристического оператора)......................................................................................................29 Vocabulary notes......................................................................................................................................................29 Warming up..............................................................................................................................................................29 Vocabulary focus......................................................................................................................................................29 Reading.....................................................................................................................................................................31 Reading check...........................................................................................................................................................32 Comprehension.........................................................................................................................................................34 Reading and discussion.............................................................................................................................................35 Speaking....................................................................................................................................................................36 Additional reading....................................................................................................................................................37 Unit 3............................................................................................................................................................................41 The Retail Travel Agent................................................................................................................................................41 (Раздел 3. Работа туристического агента)............................................................................................................41 Vocabulary notes......................................................................................................................................................41 Warming up..............................................................................................................................................................42 Vocabulary focus......................................................................................................................................................42 Reading.....................................................................................................................................................................44 Reading check (I)......................................................................................................................................................46 Reading check (II).....................................................................................................................................................48 Comprehension.........................................................................................................................................................49 Reading and discussion.............................................................................................................................................51 Speaking....................................................................................................................................................................53 Additional reading....................................................................................................................................................54 Unit 4............................................................................................................................................................................57 Dealing with Customers................................................................................................................................................57 (Раздел 4. Работа с клиентами)..............................................................................................................................57 Vocabulary notes......................................................................................................................................................57 Warming up..............................................................................................................................................................58 Vocabulary focus......................................................................................................................................................58 Reading.....................................................................................................................................................................60 Reading check (I)......................................................................................................................................................61 Vocabulary focus......................................................................................................................................................64 Reading check (II).....................................................................................................................................................65 Comprehension.........................................................................................................................................................65 Reading and discussion.............................................................................................................................................67 Speaking....................................................................................................................................................................75 Unit 5............................................................................................................................................................................77 Business Travel.............................................................................................................................................................77 3

.............................................................................................................................................................................................................................................................. Рекламная деятельность в туризме)..........................................................................................................................................................................................................103 Reading check.................................................................................................................................................79 Reading check.....................................................................88 (Раздел 6..................93 Speaking.......................................................................108 Additional reading...........................................................................................................................................................................78 Vocabulary focus............................................................................................................................................95 Additional reading.............................................................................................................116 (Англо-английский словарь туристических терминов)....................................................................................................101 Tourist Promotion...........................................................................88 Warming up............................................86 Unit 6..........................................................................................................................................................................................................................................................................................................................................................................116 of tourist terms...........................101 Vocabulary focus..............................................................................................................................................................81 Reading and discussion.......................................................................................88 Vocabulary notes.................... Государственное регулирование туризма).................................................................................105 Comprehension........................................................................................................................................... Организация деловой поездки)....................................................................................................................................................................85 Additional reading.....................................................................................101 Warming up.....................80 Comprehension.................................................................................................................................................................89 Reading............................................. Research and Development in Tourism.........................................................................................102 Reading................................................................................(Раздел 5............................................................................................................................................................................................................................................................................................................................................................95 Unit 7...............106 Speaking.......................................83 Speaking.........................................77 Warming up..........................................................................................101 (Раздел 7.....................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................88 Regulation............78 Reading..................................................................................................................................................................................................................................................................................................116 4 ....................................................................................89 Vocabulary focus.................90 Reading check..................................................................................................................................................................................................................................................................................92 Comprehension.................................77 Vocabulary notes...............................................................................109 English-English vocabulary ...............101 Vocabulary notes...............................................................................................................................................................................................................................................................................................................................................................................................

Дидактической целью первого раздела «Туристический бизнес как одна из отраслей мирового хозяйства» является выработка у обучающихся умения вести на английском языке деловой разговор с зарубежными партнерами по проблемам более эффективного использования туристско-рекреационных ресурсов. предусматривающей проведение переговоров на английском языке с зарубежными партнерами. в частности с туроператорами. Пособие знакомит студентов с основными понятиями коммерческой деятельности в туризме на английском языке. содержащие специальную лексику по данной тематике. специализацией которых является «Коммерческая деятельность в туризме и гостиничном хозяйстве». предлагая изучить тексты. Шестой раздел «Государственная поддержка и регулирование истического бизнеса» ориентирован на выработку у обучающихся умения с помощью специальной литературы на английском языке и публикаций на английском языке в Интернете следить за состоянием нормативно-правовой базы. так и иностранцев в Россию. Основная цель пособия . развить умение общаться (говорить и воспринимать сказанное на слух) в профессиональной среде. Седьмой раздел «Рекламная деятельность в туристическом бизнесе» направлен на формирование у обучающихся умения проводить на английском языке рекламную кампанию своей туристической фирмы и предоставляемых ею туристических услуг.помочь будущим специалистам овладеть навыками чтения литературы по туризму на английском языке. Структура каждого раздела составлена с учетом последних достижений методики преподавания иностранных языков в специализированных вузах и включает интересные по содержанию лексико-грамматические упражнения.От автора Учебное пособие «Tourism as Business» в первую очередь адресовано студентам средних специальных и высших учебных заведений. Третий («Работа туристических агентов») и четвертый («Организация эффективной работы турагентов с клиентами») разделы посвящены подготовке обучающихся к работе в качестве менеджера в зарубежных представительствах российских туристических агентств и фирм. как предваряющие текст. касающейся туристического бизнеса в интересующих их странах. Пятый раздел «Организация деловых поездок клиентов с проведением конференций или семинаров» предназначен для выработки у обучающихся умения общаться на английском языке с зарубежными партнерами при организации деловых поездок как собственных граждан за рубеж. является английский язык. умения поддерживать с помощью английского языка имидж своей фирмы и рекламировать новые туристические маршруты и туры. Целью второго раздела «Работа туристического оператора» является подготовка обучающихся к практической работе. Пособие состоит из семи разделов. где наиболее распространенным языком делового общения с клиентами и сотрудниками из числа граждан страны пребывания. а также умения обсуждать пути повышения рентабельности туристического бизнеса и взаимовыгодного сотрудничества. так и следующие за ним. каждый из которых посвящен определенной профессиональной проблематике. Пособие может быть широко использовано при самостоятельной работе обучающихся. Современная лексика подъязыка «Коммерческая деятельность в туризме» и представленные в учебном пособии тексты отбирались автором самым тщательным образом. Выбор конкретных тем обусловлен профессиональной потребностью специалистов в области туризма. так как предлагается контекстуальный перевод слов и словосочетаний как 5 .

в частности развитие диалогической речи в форме ролевых игр. 6 . В конце учебного пособия приводится глоссарий. приводимых в рубрике Addi reading. Наряду с традиционными лексико-грамматическими упражнениями в пособии представлены активные приемы работы. ч для дополнительных текстов. содержащий толкование основных терминов книги на английском языке.для основных.

Рекомендуется отводить в среднем по 10 часов на один раздел. представленными в настоящем пособии.: Экономическая школа. СПб. включают в себя задания: • нахождение в тексте эквивалентов русских слов и словосочетаний. Vocabulary focus). Эти списки не являются исчерпывающими и не могут заменить собой словари. относящихся к подъязыку «Коммерческая деятельность в туризме».. которые затем постепенно совершенствуются и переходят на стадию выполнения речевых упражнений (Reading and discussion): • беседа или монолог на заданную тему с опорой на ключевые лексические единицы.П. • Англо-русский словарь по экономике и финансам. Петроченко Н. а также первичному формированию навыков говорения по данной теме.К. рассматривающей коммерческую деятельность в туризме. приучают их выделять в тексте ключевые слова и предложения. • обсуждение с партнером предложенной преподавателем или выбранной самими студентами темы.: Уайли. При работе с материалами. Большой англо-русский и русско-английский словарь по бизнесу. Слова и словосочетания. Упражнения (Warming up. 1998. • определение верныхи неверных по смыслу предложений. Основной текст предназначен в первую очередь для изучающего чтения. то работу над ними целе проводить только после изучения основного 7 . Так как специализированный словарь данного подъязыка до сих пор еще не издан. не относящиеся к лексическому минимуму языка ситуаций повседневного общения. Упражнения. Comprehension). в рубрике Vocabulary notes приводится максимальное количество терминов к данному тексту. М.: Русский язык. Так как все тексты из рубрики Additional reading являются проблемнотематическими. необходимые для чтения как данного пособия. 1999. снабжены контекстуальным переводом и помещены в рубрику Vocabulary notes on the text. Структура каждого раздела (Unit) определяет как последовательность. так и любой литературы. Киев: Евро-индекс. Перечни предназначенных для запоминания англ и словосочетаний призваны максимально облегчить работу студентов над основным текстом. London: Longman. рекомендуется пользоваться следующими словарями: • Мюллер В. • Новый англо-русский юридический словарь. следующие за текстом (Reading check. М. 1993.Методические указания Данное учебное пособие рассчитано на 80 часов аудиторной работы и примерно такое же количество часов внеаудиторной работы. • Загорская А. Эти упражнения способствуют более деталі текста в целом. Англо-русский словарь. дающие истолкования значений английских слов через их определение или объяснение на английском языке и предлагающие заполнить пропуски в предложении словами или словосочетаниями из списка.П. найти в тексте ответы на вопросы. • краткое изложение содержания текста. Предлагаемый комплекс упражнений способен облегчить восприятие текстов и подготовить студентов к чтению оригинальной литературы по специальности. • составление (или поиск) ответов на вопросы к тексту. 1993. так и саму методику работы с пособием. 1993. • Dictionary of Contemporary English. детального лексико-грамматического анализа и словаря по теме. развивают у обучаемых языковую догадку. помещенные перед текстом и содержащие интернациональные слова.

текста данями радела и усвоения студентами терминов. способствующей развитию навыков монологической речи. Чтобы работа с дополнительными текстами не была для студентов слишком трудоемкой. просмотрового и изучающего. все они снабжены переводом слов и словосочетаний. а именно. относящихся к лексике изучаемого подъязыка «Коммерческая деятельность в туризме». позволяющие студенту овладеть активным логическим минимумом изучаемого подъязыка. не относящихся к лексическому минимуму языка ситуаций повседневного общения. Каждая раздел завершается рубрикой Speaking. Представленные в рубрике упражнения содержат опорные ключевые словосочетания. 8 . Тексты рубрики Additional reading предназначены для развития навыков чтения.

служащий. To discuss the advantages and disadvantages of being involved in tourist business. компания. быть разным место назначения. фирма общая цель предоставлять услуги компания. зона быть терпимым (к) недостатки раздражение (чем-либо. кем-либо) качества туристическое aгентство умения. чего-либо) недовольство (чем-либо). To talk about special skills desirable in tourism.Unit 1 The Tourist Industry (Раздел 1. обида. Section 1 Tourism as Business Activity Vocabulary notes enterprise common purpose to provide service transportation company camping ground marina catering services variety entertainment to contribute (to) travel agent tour operator regardless (of) resentment (with) resort area to be tolerant (of) failings irritation (with) qualities travel agency skills desirable ticket agent reservation agent front-desk employee to speak fluently tour guide to vary destination предприятие. принимающий заказы от клиентов по телефону администратор. навыки желательный зд. дестинация 9 . To learn about various kinds of jobs in tourism. непосредственно работающий с клиентами бегло говорить (на иностранном языке) гид. Индустрия туризма) Objectives: To give a definition of the tourist industry. занимающаяся перевозкой пассажиров площадка для кемпинга прибрежный кемпинг услуги в области массового питания разнообразие развлечения вносить вклад (в) туристический агент оператор туров вне зависимости (от кого-либо. сопровождающий тургруппу варьировать. работающий непосредственно с клиентами и продающий им билеты служащий авиакомпании. негодование курортное место. служащий авиакомпании.

and taxes g) a trip away from a person's usual place of residence for less than twenty-four hours Task 4 Ell in the blanks with suitable words: definition mobility residence recreation travel necessarily reasons distinguished accurate 10 . 1. Resort 2. Catering services 6.semi-skilled successful недостаточно квалифицированный успешный Warming up Task 1 Work in pairs. 1. shelter. Migrant 7. Tourist destination a) a place or area to which tourists travel b) people who travel from one place to another to work or to take up residence c) services where the public can obtain food and drink d) a place where people gather for recreational purposes e) places at which travellers can obtain a bed while on a trip f) income that can be spent for purposes other than such necessities as food. In what way is tourism similar to most other service indus tries? 2. What should be the final result of efforts made by the people who work in tourism? Task 2 Read and translate the following international words: tourism company restaurant contribute operator contact ordinary career reservation barman location service hotel bar tourist majority positive human tolerant personnel special market public motel club position industry negative express especially tour term national transportation camping variety agent denominator aspect business agency conductor according generate Task 3 Match the words or word-combinations with their definitions. Do all the jobs in tourism require skills? 3. Discuss the following points. Disposable income 5. Accommodations 3. Excursion 4.

A tourist is______by the length of his trip from an excursionist. People who hold bs of this kind include travel agency employees. However. ticket and reser-tions agents.hotels. travel personnel usually work with their own nationals. 6. airline flight personnel. regardless of which part of the industry they concern. отрасль объединять вместе общая цель . from using special terms in catering service to speaking fluently among travel agents and tour guides. 5. especially since the irritations with travel can bring out Ihe worst qualities in some people. camping grounds and marinas. and the wide variety of stores and entertainment that contributes to the amusement of the tourist.air. 8. bars. Among them are transportation companies . language skill is necessary or desirable. The degree of language skill may also vary according to the location of the job. Other people travel for_____of health. motels. Other people_____to visit friends or relatives. tour operators. since it both receives and generates large number of tourists. they are people on holiday. rail and bus. Paris is an excellent case in point. 7. and_____statistics are not easy to obtain. tour conductors or guides. who is away from his residence for less than 24 hours. the accommodation companies .in the transportation companies. a reason that has become more important because of increased ______throughout the world. Greater skill is required in tourist destination areas than in market areas. Anyone who has chosen a career in tourism should enjoy working with people and be tolerant of their tailings. In many of the jobs in which it is necessary to deal with the ublic. 4. 2. The question of purpose also must enter into the _____of tourism. A tourist is usually defined as a person who is visiting some place other than his usual_____for more than 24 hours. have one common denominator: contact with the public. In the latter. Openly expressed resentment of tourists can cause a decline in business in any resort areas. 3. there is not always a clear distinction between a destination and a market area. Tourism_____involves travel. front-desk employees in otels. catering services . A majority of the jobs in tourism. The entire field of tourism pulls a lot of positions together into a single entity . Reading Task 1 Read the text and translate it For help see the vocabulary notes that follow the text. guides and so on. night clubs and food stores. Many successful travel agents are women who have established independent enterprises after gaining experience elsewhere in the industry. barmen. women are found at all levels . and so forth. The degree of language skill may vary. самостоятельная индустрия. or at most a weekend. but rather a group of related enterprises that are joined together in the common purpose of providing services for the travelling public. The tourist industry differs from many others in that it employs more women than many other kinds of business. including both the positive and negative aspects of dealing with ordinary human beings. It is not easy to define tourism. Vocabulary notes on the text single industry to join together common purpose 11 зд.restaurants.from the semi-skilled to management positions . Indeed. waiters. Many people travel entirely for the purpose of_____or pleasure.travel agents.1. ship. Tourism is not a single industry.

одно целое вне зависимости (от) знаменатель. Reading check Task 1 Look through the text and find the English equivalents for: самостоятельная индустрия группа родственных предприятий общая цель предоставлять услуги компания. to deal with people language skill to hold a job (of) own nationals to own tourist destination area to be an excellent case in point to enjoy working (with) большое разнообразие зд. создание хорошего настроения зд. черта раздражение (чем-либо) пробуждать что-либо у кого-либо зд. обладать зд. место отдыха туриста. работать с людьми зд. знания иностранного языка работать в качестве зд. место временного проживания туриста зд. in smb.wide variety amusement entire field (of) single entity regardless (of) denominator irritation (with) to bring out smth. занимающаяся предоставлением жилья туристам площадка для кемпинга прибрежный кемпинг службы общественного питания продуктовый магазин развлечение туристов одно целое большинство необходимо желательно языковые навыки администратор руководитель тура официант говорить бегло место назначения место паломничества туристов варьировать вне зависимости от специализироваться либо одно общее работать с рядовыми гражданами недовольство вызывать снижение курортное место получать удовольствие от работы быть терпимым чьи-либо недостатки раздражение чем-либо место совершения выгодных покупок соотечественники четкое различие быть примером большое количество отличаться от действительно успешный организовывать фирму набираться опыта на чем- Task 2 Look through the text and give the Russian equivalents for 12 . являться тому отличным примером получать удовольствие от работы (с) Task 2 Read the text once again and entitle it. вся сфера зд. соотечественники владеть.

8. 1) own 2) language 3) destination 4) clear 5) common 6) excellent 7) semi-skilled 8) useful 9) necessary 10) different 11) successful 12) independent a) area b) national c) skill d) denominator e) case f) distinction g) experience h) ways i) position j) knowledge k) enterprise I) travel agent Comprehension Task 1 Answer the following questions.the following phrases: semi-skilled position to find at all levels to establish an independent enterprise to be a good case in point with one's own nationals a clear distinction between tourist destination area to acquire great experience particular jobs to speak fluently catering services front-desk employee in addition to it is desirable it is necessary one's failings to deal with people openly expressed resentment ordinary human beings to have one common denominator the entire field of to own a small business to cause a sharp decline in a single entity the amusement of the tourist ordinary practice retail travel agency the accommodations companies to pack tours the common purpose of as a whole a single industry Task 3 Match the words on the right with the suitable attributes on the left. 2. 7. 9. industry? 4. 1. 5. 13 . 6. 3. In what way is tourism similar to most other service industries? Do all the jobs in tourism require skills? What are some of the businesses that work together to make up the entire tourist What is one common denominator of majority of the jobs in tourism? What are some of the jobs in which language skill is desirable or necessary? What degree of language skill do all these jobs require? What kind of positions do women frequently hold in the tourist industry? What is the purpose of tourism industry? What companies provide services for the travelling public? Task 2 Say what statements are true and what ones are false.

Some people travel to visit friends or relatives. 2. Many (достигшими успеха) travel agents are women who have established independent enterprises after (приобретя опыт) elsewhere in the industry. as well as people attending 14 . Women are employed in a wide variety of positions in the tourist industry. Travel is so smooth and easy nowadays that it never causes anyone any annoyance. 8. 7. language skill is (необходимо или желательно). The degree of (языковые навыки) may vary from using special terms in (услуги в области массового питания) to speaking fluently among travel agents and tour guides. Very few people employed in the tourist industry have any direct contact with members of the public. 4. 7. 3. Other people travel for reason of health. 2. For help see the vocabulary notes that follow the text. A tourist is distinguished by the length of his trip from an excursionist. 9. Language skills are usually more important for tourism employees in market areas than in destination areas. 5. who is away from his usual residence for less than 24 hours. 1. 1. A tourist is usually defined as a person who is visiting some place other than his usual residence for more than 24 hours. Among them are businessmen and government officials on specific mission. Paris is an (отличный тому пример). In many of the jobs in which it is necessary to (работать с людьми). 3. 5. Openly (выраженное недовольство) of tourists can cause a decline in business in any (курортная зона). All the jobs in tourism require either no skill or just a very low degree of skill. Task 3 Insert the corresponding English word-combinations for the Russian components in brackets. All of these people are generally considered tourists since the primary reason for their trips is recreation.Comment on the true statements and correct the false ones. 6. The degree of language skill (может также быть различной) according to the location of the job. The proportion of people employed in tourism is low compared to the number of people served. a reason that has become more important because of increased mobility throughout the world. Many people travel entirely for the purpose of recreation or pleasure. 6. since it both receives and (создавать большое число) of tourists. Additional reading Task 1 Read the text and translate it. Others travel in order to educate themselves in accordance with the old precept that travel is broadening the mind. Most tourist statistics also include people who are travelling on business. Tourism is not а (самостоятельная индустрия). The tourist industry is made up of several different kinds of businesses that are connected with travel. but rather a group of related enterprises that are joined together in the (общая цель) of providing services for the travelling public. In (место постоянного проживания туристов) travel personnel usually work (со своими соотечественниками). they are people on holiday. or at most a weekend. There is not always а (четкое разграничение) between а (местом временного и постоянного жительства). 4.

and their employers usually pay for the expense. like the Baedeker guides that were very popular in the 19th Century and the Michelin guides that have wide circulation today. Travel writing appeals to people who have a talent with words and who like both travel and independence. they make up a price elastic market. For help see the vocabulary notes that follow the text.meetings or conventions. but they fill an important place in publicizing the industry. The Michelin series. заблаговременно надежный. командировка конференция. they work for themselves and sell their articles to any publication that is interested in them. Some of them work full-time for magazines or newspapers. make up a price inelastic market. Part I The people who write about travel also receive lavish treatment from the tourist industry. зарекомендовавший себя отели в курортных местах недорогое обслуживание Task 2 Read the previous text once again and entitle it Task 3 Read the text and translate it. incidentally. The business groups. is essentially a public relation effort on the part of the French automobile tire manufacturer. очень щедрый прием представитель свободных профессий . Some of these. привлекательные моменты заранее. The recreational travellers respond to a greater degree to lower fares and other inducements in pricing and selecting the destination for their trips. In a technical phase. транспортные возможности зд. Their trips are not scheduled according to lower fares. Vocabulary notes on the text lavish treatment free-lancer 15 зд. It is difficult to separate pure recreation travel from business travel. although many conventions are now held at resort hotels. реагировать плата за проезд зд. There are relatively few travel writers. Vocabulary notes on the text to define residence to be distinguished with excursionist mobility precept broadening to include mission convention to respond fares inducement in advance dependable resort hotels inexpensive service определять постоянное место жительства отличаться экскурсант зд. the destination is determined in advance. точка зрения зд. партийный съезд отвечать. There is also a small industry involved in writing and publishing travel guidebooks. are sold all over the world. that is. Business travellers also make more trips to large cities or industrial centers than to resort areas. They are looking for dependable rather than inexpensive service. on the other hand. Others are free-lancers. расширение кругозора включать в себя деловая поездка.

разрабатывать системы зд. some may analyze statistics that have been collected. which is extremely important to the whole industry. пользоваться большой популярностью. and some may help in the planning of new resorts. Some of them may perform market research. such as gathering travel statistics and trying to work out systems that increase their accuracy. In tourism. новые туристические комплексы зд.to have wide circulation public relation effort effort on the part of automobile tire manufacturer to appeal to to have a talent with words зд. but some may have direct contact with the public in giving information or in solving complaints or problems for tourists. Consulting firms also play a part in the tourist industry. The heads of the government bureaus may control official policy concerning tourism within an entire country or region.are related to promotion. частные предприниматели (в туристическом бизнесе) осуществлять маркетинговые исследования Task 6 Read the previous text once again and entitle it 16 . consultants are called in to give advice to government tourist bureaus or private developers. Vocabulary notes on the text gathering travel statistics to work out systems to be concerned with new tourist facilities maintenance great deal of primarily to solve complaints on a fee basis private developers to perform market research сбор статистических данных по туризму зд. Still others are concerned with planning and development of new tourist facilities. нравиться зд. выпускаться большими тиражами деятельность по связям с общественностью зд. заниматься зд. деятельность. профилактика оборудования большое количество в первую очередь устранять претензии зд. Some of the jobs . обладать писательским даром Task 4 Read the previous text once again and entitle it Task 5 Read the second part of the text and translate it For help see the vocabulary notes that follow the text Part II Official and semi-official tourist bureaus employ many people who perform different kinds t)f work. A great deal of the work in government tourist bureaus involves contact primarily with people in other aspects of the industry. or with the maintenance and improvement of existing facilities. за определенную плату зд. A consultant offers the expertise he has acquired through study and experience to individual clients on a fee basis. Others are involved with research.including both advertising and publicity . This may be important enough to the government so that the top official holds the rank of cabinet minister. осуществляемая кемлибо производитель шин для автомобилей зд.

The growth rate of tourism has generally exceeded the growth rate for the worldwide economy. For help see the vocabulary notes that follow the text Tourism is a relatively new phenomenon in the world. One of the principal reasons for encouraging a tourist industry in many developing countries is the so-called multiplier effect of the tourist dollar. video cameras. In many cases government. It should be noted that tourism benefits not only airlines. Anyone who has been to Rome in July can not help but observe that a great many of the inhabitants are away on vacation. Another important condition is urbanization. Another attraction of the tourist industry for the developing countries is that it is laborintensive. The greatest growth in international tourism has taken place only since the end of World War II in 1945. The United States of America and Federal Republic of Germany account for about half of this tourist ti Sun-and-sea areas that are near the major markets for tourists derive a large part of their income from tourism. unions. especially across the North Atlantic.income above and beyond what is needed for basic expenses such as food. and swimming clothing. it requires a large number of workers in proportion to the people who are served. Residents of big population centers take more holiday trips than residents of rural areas. and it has paralleled the growth of air transportation. or employers subsidize the cost of the holiday partly or wholly. and taxi drivers. This subsidized recreational travel is called social tourism. Among them is the creation of a large number of people with an amount of disposable income . Before industrialization. Leakage comes from the money that goes out of the economy either in the form of imports that are necessary to sustain the tourist industry or in profits that are drained off by investors. In some countries the multiplier can be a factor as high as 3. Industrialization has produced the other conditions that are necessary for tourism. but it is often a lower number because of leakage. that is. clothing and taxes.Task 7 Read the text and translate it. there was a sharp distinction between the leisure class and the working class.the food that hotel employees eat at home or the houses in which they live. restaurants. Tourism as we know it today began with the building of the railroads in the 19th Century. Vocabulary notes on the text growth rate to exceed to spring up rapid modern means steamships 17 темп роста превышать появляться быстрый современные средства пароходы . Millions of factory workers in northern European countries take their paid vacations in sunny southern European countries. Since being away from home is a necessary component of tourism. its development as a mass industry depended on modern means of rapid and inexpensive transportation. shelter. The importance of the industrialization can be seen from the fact that approximately 75% of international tourists come from industrialized countries. but also many commercial establishments and even the manufacturers of such varied items as sunglasses. Money paid for wages or in other ways is spent not once but sometimes several times for other items in the economy . The automobile and airplane in still more recent times have also become major modes of transportation for recreative purposes. the growth of large cities. Tourism has been one of the fastest growing industries in recent years. Steamships also increased tourism. Nowadays the concept of leisure in the form of long weekends and paid vacations has spread to the working class. hotels. or the durable goods that they buy. This may be the most important factor in modern tourism. Sometimes it seems as though a new resort area springs up every day wherever there is sun and sea.

размер зд. свободные средства. создавать.to parallel amount of disposable income expenses taxes urbanization rural areas inhabitants sharp distinction leisure class to be subsidized approximately tourist traffic to derive commercial establishments items to encourage durable goods leakage to sustain to drain off attraction to require зд. превышающие прожиточный минимум расходы налоги рост городов. поток туристов. передвижение туристов зд. изделия. привлекательная сторона требовать 18 . средства. изымать зд. зажиточные слои населения субсидироваться. выкачивать. получить дотацию приблизительно зд. сильное различие зд. товары поощрять товары длительного пользования утечка поддерживать зд. коммерческие предприятия зд. происходить одновременно с сумма. формировать зд. урбанизация сельские районы жители зд.

Tour guide a) 19 the person in charge of making reservations. специализирующаяся на осуществлении чартерных авиарейсов иметься в наличии иметь преимущество (над кемлибо) быть в курсе чего-либо. обхождение ознакомительный тур роскошный иерархия малое туристическое агентство большой штат (сотрудников) реклама. специализирующаяся на осуществлении регулярных авиарейсов авиакомпания. работа с общественностью менять род занятий выполнять учебную программу назначить на должность общее представление (о чемлибо) быстро.Section 2 Careers in Tourism Vocabulary notes to establish to gain (acquire) experience prerequisite to set up (a travel agency) expectation (of) clerical worker to keep smth informed (of) pricing policy scheduled airline nonscheduled airli to be available to have advantage (over) to keep up with resort travel regulation to own sharp decline (in) luxury treatment familiarization tour lavish hierarchy retail travel agency large staff advertising publicity to move on to to complete a curriculum to fill a position (with) an overview (of) rapidly occupation основывать приобретать опыт предпосылка организовать (туристическую фирму) ожидание (чего-либо) клерк. 1. сотрудник низшего ранга держать кого-либо в курсе чеголибо ценовая политика авиакомпания. рекламная деятельность создание имиджа. стремительно род занятий Vocabulary focus Task 1 Match the words or word-combinations with their definitions. обладать резкий спад в чем-либо роскошь обслуживание. . регулирующие туристический бизнес владеть. не отставать от развития событий курорт правовые акты.

The range of jobs is also very wide. In addition. 3. 7. 5. специализирующаяся на осуществлении чартерных рейсов g) производить благоприятное впечатление h) успешная деятельность i) иметь дело с обычными разумными людьми j) место отдыха туриста k) самостоятельная фирма 1) вызывать снижение активности бизнеса 20 7) foreign language skill 8) to speak fluently 9) to provide with the choice of variety of occupations 10) semi-skilled position 11) to gain experience 12) successful operation . like a travel agent. 4. There are some______ at the university level that are concerned with tourism. tourism is labor-intensive. 7. Like most_____ industries. Women are employed in a wide_____of positions in the tourist industry. 5. Front desk employee Ticket agent Reservation agent Marina Casino Motel Room service Camping answering inquiries and selling tickets b) the person in charge of tour c) the person in charge of making reservation and giving information via telephone d) hotel personnel who work at the registration and information e) a place for gambling f) a place at which boats can dock g) travelling with one's own facilities for shelter and often for eating h) a hotel with special facilities for motor vehicles i) a catering service in which food and drinks are brought to a guest's room in a hotel Task 2 Fill in the blanks with suitable words or word-combinations: courses in comparison with unskilled within service skills successful variety destination experience generates skilled 1. Prior______in tourism is necessary before setting up a travel agency that has a chance to be______. 8.2. from_____. Task 3 Match the words and word-combinations on the left with their Russian equivalents on the right 1) 2) 3) 4) 5) 6) an independent enterprise tourist destination area dealing with ordinary human beings resentment to cause a decline in business to enjoy working with people a) обида. 4. tourism______ many jobs that are not usually considered to be_____the industry itself. 2. to______. 6. 6. Language _______ are usually more important for tourism employees in______areas than in market areas. 3. недовольство b) получать удовольствие от работы с людьми c) умение говорить на иностранном языке d) создавать фирму e) набираться опыта f) авиакомпания. негодование. 8. 9. like a dishwasher in a restaurant. Tourism employs a high proportion of people_______ the number that it serves.

Vocabulary notes on the text 21 . new services. One of the most important aspects of the job is keeping informed of the highly complex pricing policies of both scheduled and nonscheduled airlines and the resort hotels as well. ranging from the jobs that would be found in retail travel agencies to those that deal with packaging tours or establishing overall policy for the companies. No matter what aspect of the industry one may work in. changing travel regulation. One of the most important is the economic independence that comes from owning and operating a small business. the agent who can compute fares accurately has an advantage over one who cannot. For help see the vocabulary notes that follow the text. employ people in nearly all phases of tourism. Their education is designed to give an overview of all aspects of the industry. Tourism is an industry that is still growing rapidly. A change in the business cycle as a whole may cause a sharp decline in tourism. planning and development. They also employ a large staff to work on advertising and publicity. they have the usual hierarchy of clerical workers and manage-ment personnel. That is. The travel agent has some advantages. In addition to dealing with the public. which is after all a luxury for most people. The Institute of Commerce in Nizhny Novgorod offers courses in tourism as a whole. and so on. The tour operators work much more within the framework of ordinary corporate practice than the small retail agencies do. People often start with clerical work and later move on to more travel-oriented jobs. There are many different ways to acquire the necessary experience.13) prerequisite 14) nonscheduled airline 15) familiarization tour 16) clerical worker 17) to complete a curriculum 18) to impress favorably 19) to compute fares 20) to keep up with 21) to set up a firm m) должность.new resorts. Particular jobs that provide useful knowledge include those of ticket agent and reservations agent for the airlines. It is particularly useful in research. It continues to provide people with the choice of a variety of occupations that require many different kinds of skills. Another advantage is the opportunity to travel. не требующая высокой квалификации работника n) говорить бегло o) рассчитывать стоимость проезда p) предварительное условие q) быть в курсе r) выполнять учебную программу s) конторский служащий t) ознакомительная поездка u) предоставлять широкий выбор профессий Reading Task I Read the text and translate it. It has been estimated that a minimum of ten years' work in the industry is a prerequisite for a setting up an agency with the expectation of making it a success. the travel stgent must deal with people who work for the other components in the industry. The treatment that is given to travel agents on familiarization tours is often lavish so as to impress them favorably with the services that are being offered. There is of course an element of risk. Even when help is available. They are particularly highly-qualified to fill positions with government tourist bureaus or with consulting firms. Experience is necessary for the successful operation of a travel agency. People who get a higher school degree after completing such a program can be considered professionals in the field. the final result of the effort should be a satisfied customer who remembers his trip or his vacation with pleasure. The large companies are an excellent place to gain experience. Inc. Companies like Carlson Travel Network and American Express Travel Related Services Company. Some agents begin as clerical workers or secretaries in travel agencies or in the transportation companies. The agent must also keep up with other developments in the industry .

полагать зд.estimate luxury the choice of зд. считать. 1) clerical 2) ordinary 3) highly-qualified 4) consulting 5) common 6) catering 7) overall 8) large 9) satisfied 10) final a) practice b) worker c) firm d) professional e) service f) purpose g) staff h) policy i) result j) customer 22 . дорогое удовольствие зд. право выбора Task 2 Read the previous text once again and entitle it. Reading check Task 1 Look through the text and find the English equivalents for: предпосылка давать полезные знания быть в курсе ценовая политика чартерные авиарейсы иметься в наличии рассчитывать стоимость проезда преимущество владеть дорогое удовольствие возможность обслуживание ознакомительный тур роскошный производить благоприятное впечатление в рамках обычной практики формирование тура рекламная деятельность большой штат сотрудников создавать имидж считать профессионалом давать представление о чем-либо предоставлять выбор довольный клиент вспоминать с удовольствием Task 2 Look through the whole text and give the Russian equivalents for the following phrases: unscheduled airlines to compute fares to have one common denominator the entire field of to keep up with developments in to own a small business to cause a sharp decline in a single entity a familiarization tour to impress favorably the amusement of the tourist ordinary practice retail travel agency the accommodations companies to pack tours to work on advertising and publicity the common purpose of as a whole to complete a curriculum to give an overview of a single industry Task 3 Match the words on the right with the suitable attributes on the left.

Prior experience in tourism is unnecessary before setting up a travel agency. 2. Why is experience a prerequisite for starting a travel agency? What are some of the jobs in which the necessary experience can be acquired? What kind of contact do travel agents have with people in other components of the What is one of most important advantages of becoming a travel agent? Within what kind of framework do tour operators work? What should be the final result of the effort made by the people who work in tourism? Task 2 Say what statements are true and what ones are false. Official and semi-official tourist bureaus employ very few people. The treatment that is given to travel agents on (ознакомительная поездка) is often lavish so as to impress them favourably with the services (которые предлагаются). 2. so there is no need for them to keep up with such matters. Task 3 Insert the corresponding English word-combinations for the Russian components in brackets. 7. One of the most important advantages is the (экономическая независимость) that comes from owning and operating a small business. Tour operators run their business in the same manner as retail travel agents. 5. 3. the travel agent must (уметь работать с людьми) who work for the other components in the industry. 1. 8. 3. There is no advantage for a government in operation training schools for people to fill tourist-related jobs. 6. Use the following words and word-combinations: a group of related enterprises common purpose providing services transportation companies accommodation companies catering services the wide variety of stores and 23 entertainment the amusement of tourists the entire field of tourism a single entity dealing with ordinary human beings contact with public . 5. industry? 4. 5. 6. 4. 4. In addition to dealing with the public. There are no courses at the university level that are concerned with tourism. Speaking Task 1 Define what tourist industry is. Travel agents can always get help with problems such as pricing fares or government regulations. Comment on the true statements and correct the false ones. The tour operators work much more within the framework of ordinary corporate practice than the (некрупные турагенства) do. Tourism is an industry that is still (быстро расти). A sightseeing guide never have any difficult or unexpected problems to deal with. 1. 6.Comprehension Task 1 Answer the following questions. 3. Most of the people they do employ handle complaints from the public. 1. Experience is (необходим для успешной деятельности) of а travel agency.

hotel 24 . one in charge of local sightseeing. And of course he deals with any problem that occurs during the tour excursion. When you have decided upon the story. Task 5 Speak individually or arrange a discussion on the following.an outgoing personality and language skills. and yet another involves making sure they get the kind of accommodation. tell it to your partner. These are the aspects of travel that are likely to cause the most problems and create the most irritation when they go wrong. and entertainment they have paid for.it would be impossible to name everything that might happen. it is necessary to deal with openly expressed resentment be tolerant of one's failings language skill to speak fluently a successful travel agent to grow rapidly to establish independent enterprise the expectation of making it a success in tourist destination areas after gaining experience a satisfied customer to remember one's trip with pleasure B. A sightseeing guide needs two qualities above all . There are in fact two types of tour guides.enjoy working with people Task 2 Divide the previous text into logical parts and entitle each of them. sudden illness. What do you consider to be the special aptitudes that qualify you for this career? Additional reading Task 1 Read the text and translate it. Then listen to that of your partner. Task 4 Work in pairs. Ask each other as many questions as you can to learn further details or clarify some points. baggage handlers. another concerns easing them through government formalities. food. The term guide is often used for the first of these jobs and conductor for the second. These may include bad weather. an accident . The guide often has to display the qualities of a diplomat. For help see the vocabulary notes that follow the text. but also with all the officials. but he must also be prepared to answer a lot of questions. A. and the other accompanying a group throughout its travels and making all the arrangements for the group. The sightseeing guide must of course be familiar with the points of interest that he is showing to the visitors. One of these jobs involves handling the baggage for his group. He also needs to have a thorough knowledge of the workings of all kinds of transportation systems and of the regulations and red tape that the tourists will meet when going from one country to another. Perhaps the most distinctive and difficult job in the entire industry belongs to the tour guide or conductor. • • Explain why you are going to choose a career in tourism. Look at the following words and phrases and think up a story that might combine them alL You may reorder them in any way you want using the adequate form of the verb. He usually gives a prepared talk that describes the points of interest. The guide or conductor who stays with a group throughout its trip needs these same two qualities. not only in dealing with the tourists themselves. Task 3 Summarize the logical parts of the divided text.

he must also involve the willing and the reluctant guests in the fun and games. Another distinctive job in tourism is that of social director. and scuba diving instructors. or swimming. ответственный за культурномассовую работу круизные суда зд. skiing. a good social director should really enjoy the games and parties that are planned for the guests. упрощать для кого-либо процедуру прохождения формальностей создавать проблемы вызывать раздражение проявлять качества дипломата . Vocabulary notes on the text distinctive to belong to local sightseeing familiar with prepared talk to occur outgoing personality conductor red tape to ease smb. не настроенные на развлечения туристы профессиональные игроки в гольф и теннис инструктор по подводному плаванию с аквалангом экстраверт. have talents acquired outside the field of tourism. приходиться на местные достопримечательности быть знакомым с подготовленное сообщение возникать зд. человек с открытым характером 25 зд. resorts employ people to supervise activities in which the resorts specialize . yet their employment in resort indicates the wide range of occupations that tourism draw on for economic support. These people. руководитель туристической группы бюрократическая работа зд.clerks. In addition to social directors. выдающаяся личность зд. and the many other people who are constant figures on the travel scene. The social director not only has to organize these activities.golf and tennis pros. характерный. Many resort hotels and nearly all cruise ships employ a person who is in charge of the activities that are supposed to entertain and amuse the customers. An extroverted person is essential to a job of this kind. отличительный зд. like entertainers. through government formalities to cause problems to create irritation to display the qualities of a diplomat baggage handler носильщик Task 2 Read the previous text once again and entitle it Task 3 Read the text and translate it For help see the vocabulary notes that follow the text. Vocabulary notes on the text social director cruise ships reluctant guests golf and tennis pros scuba diving instructor extroverted person зд.

to have talents acquired outside the field of tourism to draw on зд. национальные компании как ни один из зд.Western Europe on one side and the Russian Federation on the other. according to a press release circulated by the WTO in the middle of March 2000.4% growth in arrivals. обгонять. бурный рост.. основной район туризма зд. Strong growth in tourism to the Russian Federation.. nearly one of three visitors to Europe will choose a Central or Eastern European destination. July 12. The WTO forecasts that European tourism business will double in a span of 20 years. превосходить. according to statistics from the Physical Culture. 2001 Vocabulary notes on the text outlook for the future positive impact on global tourism explosion local companies like none of their peers abroad span of to outstrip a projected average annual rate of the top tourism region favourable pricing перспектива на будущее положительное воздействие на зд.5%. Tourism and Sport Ministry.2% to 657 million last year according to the World Tourism Organization. The favourable pricing of tourism products in that region will continue to be a major factor contributing to growth. The global boom in tourism is already having a positive impact on the local economy and the outlook for the future is even better. the Czech Republic and other countries of Central/Eastern Europe will make it the top tourism region of the continent. выгодные цены Task 6 Read the previous text once again and entitle it. опережать прогнозируемый среднегодовой темп зд. Russia last year experienced a 3. The main reason for the tourism explosion in Central and Eastern Europe is its perfect geographic location right in between two major source markets . with Russia expected to be the world's fastestgrowing tourism market within two decades. according to the press release. обладать умениями. By 2020. While internationally the number of tourists increased 3. 26 . The Moscow Times. бурное развитие мирового туризма местные. подобные им (компании) за границей промежуток времени в . приобретенными вне туристической деятельности использовать Task 4 Read the previous text once again and entitle it Task 5 Read the text and translate it For help see the vocabulary notes that follow the text. with the number of tourists reaching 3 million. with Russia outstripping the rest with a projected average annual rate of 8. This could be just the beginning of global tourism explosion in which local companies could benefit like none of their peers abroad.

be it-in neighboring Finland or the distant Caribbean. with some 70 billion dollars in revenues. while in the developed world it often stands over 70%. The growing number of tourists coming to Russia so far has not been large enough to counterbalance the number of locals travelling abroad.. while the United States topped the annual tourism earnings rankings.8 million and was about 50% lower than the peak of 4. an eighth of the 16 billion dollars that Soviet Union earned from tourism when 50 million travellers came every year. overtaking the United Kingdom. нехватка . требовать наличия въездных превышать.% ни в коем случае существующие проблемы недостаток. Statistics from the Physical Culture. в целом достаточно большая уравнивать. 2001 Vocabulary notes on the text so far large enough to counterbalance locals to decline to to require entry visas виз to exceed share of gross domestic product to be only a margin over. Tourism and Sport Ministry show that Russia had revenues of 2 billion dollars from tourism last year. For help see the vocabulary notes that follow the text. So tourism in Russia became a gateway for capital flight. International experience shows that tourism remains a hostage to general economic trends and does not depend on the generosity of government bodies. совсем не на много превышать . according to Tourinfo magazine.. превосходить доля валовой внутренний продукт зд... At present. Russia is a net importer of tourism and other services. corruption and . Russia is by no means a tourist Mecca . which is more than the total size of Russia's federal budget. but this does not take into account the large number of tourists travelling to countries that did not require entry visas. China enjoyed a rise of 7. The Moscow Times. The number of Russian citizens with tourist visas last year (1999) declined 16% to 2.so most people who can afford credit cards and luxury cars flee the country to enjoy the better service standards offered by foreign hotels. according to the Academy of Tourism in Moscow. The top spot last year (2000) in terms of tourist numbers was taken by France with 71. which fell from fifth to sixth place in WTO's growth statistics.16 million in 1997.4 million arrivals.. Imports of services exceeded exports of services by 1. зд.. As a result there are eight local citizens travelling abroad for each foreign tourist coming in and one local going to Sochi or some other domestic destination.lack of customer service are well known .Task 7 Read the text and translate it.7 billion dollars between January and September of last year. сравниться зд.its ongoing problems relating to security.% by no means ongoing problems lack of 27 зд. Domestic travelling in China alone brought in taxes worth 28 billion dollars. Asia's economic recovery last year paved the way for growth in the global tourist industry. местные жители снизиться до . February 20. The share of services in gross domestic product here is only a margin over 50%.9% in the number of incoming tourists last year.

28 . занимать в ежегодном рейтинге первое место по прибыли. «убегать» из страны зд. превосходить местный туризм зд. далекие Карибские острова соседняя Финляндия зд. места отдыха внутри страны бегство капиталов заложник щедрость правительственные учреждения. ведомства прокладывать путь обгонять. поступления Task 8 Read the text once again and entitle it. доходы.to afford credit card and luxury car to flee the country distant Caribbean neighbouring Finland domestic destination capital flight hostage to generosity of government bodies to pave the way to overtake domestic travelling to top annual tourism earnings rankings revenues позволить себе иметь кредитную карточку и роскошную машину зд. получаемой от туризма выручка.

маршрут путешествия пересадка с одного вида транспортного средства на другой составлять. What is a guided tour? 5. расширяться развитие курортов прямые конкуренты автобусы дальнего следования программа. Vocabulary notes wholesaler packaged tour inclusive tour (IT) charter inclusive tour (CIT) hotel accommodation transfer to and from the airport to bring prices down trip abroad to expand resort development direct competitors motorcoach itinerary transfer to put together to engage in крупная компания комплексный тур тур с перелетом на рейсовом самолете тур с перелетом чартерным рейсом размещение в отеле доставка в аэропорт и из аэропорта снижать цены путешествие за границу увеличиваться. In what way do tour operators differ from retail travel agents? 3. What do tour operators do? 2. What is an independent traveller? Vocabulary focus Task 1 Read and translate the following international words: tour transportation basic primarily result operator accommodation rental competition method package transfer extra general absorb 29 principal airport European expand conglomerate . 1. Discuss the following points. To talk about general types of tour. To discuss the advantages of packaged tours to the public. Работа туристического оператора) Objectives: To give a definition of the tour operator.Unit 2 Tour Operator (Раздел 2. What is chartering? 4. To learn about various kinds of travel packages. комплектовать участвовать в Warming up Task 1 Work in pairs.

1. 3. 6. Yours_____. We will also_____accredit note for $50. Scheduled airline 4. 1. I look_____ to hearing from you. if he would like to_____ the holiday. we will______the money that he has paid. I am writing to inform you of a______in our tour to Kintown. Charter plane 7. 17th July. 4. 3rd July to Sunday. forward refund faithfully purchase reduction booking Mountain cancel issue holiday change contact Dear Sir. The hotel will be the______Jnn. 5. 2. Manager. Task 4 Match the words on the left with their Russian equivalents on the right 1) inclusive tour a) как награду за превосходную организацию продаж 2) transfer to the airport b) иметь тесные связи с 3) to offer entertainment c) стимул для улучшения работы 30 . NHL/65JF. 9. Cruise 6. Charter inclusive tour 3. 8. Tom Roft for a twoweek_____from Monday. 7. K. ref. Please_____Mr Tom Roft and let us know what he would like to do. Inclusive tour 2. Alternatively.particular course attract region cultural incentive local bag&age typically public major reserve superior establish activity reflect Task 2 Match the words or word-combinations with their definitions. Nonscheduled airline 5. not the Silver Hill Hotel. Occupancy rate a) an airline that operates according to a timetable b) an airline that operates its planes on routes and at times when there is a demand for service c) a packaged tour that uses chartered aircraft for transportation d) a packaged tour that uses scheduled airlines e) an aircraft that has been trended to fly when and where the service is desired f) a pleasure voyage by ship g) the percentage of rooms or beds in a hotel that are occupied in a particular period of time h) one who doesn't travel as a member of a group Task 3 Fill in the blanks with suitable words. We received a ______from you on behalf of Mr. Your client may______a different holiday from us and we will give a_____of $50. Strogh. Independent traveller 8.

transfers and brochures. They are. the huge modern corporations that engage in many different kinds of business. and transfer to and from the airport. A few have become involved in resort development. many people who had never traveled before were encouraged to try a trip abroad. since tour groups were sometimes left stranded because tour operators did not have sufficient cash to pay the price of the aircraft charter. direct competitors of tours put together by the companies in the travel industry. motor coach. A sounder financial base became necessary. Packaged tours offer transportation. usually on chartered. The rapid expansion has resulted in many changes in management and methods of operation for the firms in the business. Their product is the packaged tour. hotel accommodations. itineraries. plane. For help see the vocabulary notes that follow the text. The typical package that the European tour operators put together consists of the least expensive two-week holiday tour. Other tours are put together by all sorts of clubs and organizations whose main purpose is not travel. sightseeing. and many other extras. получать пользу из k) действующий курорт 1) организация туризма m) осмотр местных достопримечательностей n) требовать тщательной подготовки o) получать значительную экономию p) удаленный район q) обеспечивать размещение в отеле Reading Task I Read the text and translate it. The tour operator organizes packaged or individual tours by providing rail. It was primarily intended for Northern Europeans who wanted a Mediterranean vacation. Tour operators can be considered the wholesalers of the tourist industry. car rental. They may be as diverse as cultural groups or labor unions.4) to provide a rental car 5) to be encouraged 6) to have sufficient cash 7) to have close ties with 8) as a reward for superior sales effort 9) an incentive to improve performance 10) local sightseeing 11) travel arrangements 12) an established resort 13) to derive many advantages from 14) to secure the hotel accommodation 15) remote area 16) to get considerable savings 17) to require careful arrangement d) иметь достаточно наличных денег e) тур с перелетом на рейсовом самолете f) получать стимул g) доставка в аэропорт h) предлагать развлекательную программу i) предоставлять машину на прокат j) извлекать. Tours are also arranged for employees and their spouses by corporations. holiday apartments. the inclusive tour (IT). The corporations typically offer these vacation trips as a reward for superior sales efforts or as an 31 . Some of the tour operators have now been absorbed by conglomerates. in fact. nonscheduled airlines. Both tourism in general and the tour operating companies themselves expanded very rapidly. The tours that are arranged by these organizations include the normal components of the travel package. Others have close ties with particular charter airlines or hotel chains. usually on the scheduled airlines.tours for people with similar interests and tastes. The tourist pays a lower price for this package than if he were trying to make all the arrangements on his own. In addition to the basic features. the tour package may also offer meals. ship. There are two principal kinds of packaged tours. and the charter inclusive tour (CIT). As the competition among the operators brought prices down. entertainment. hotel accommodation. a rental car. They are the basis for many of the affinity group charters .

отдых на Средиземном море зд. When airplane seats and hotel rooms are reserved in blocks by the tour operators. The third advantage is accessibility. but it is welcomed by the airlines and by hotel operators in the established resorts that frequently attract business of this kind. These tours are accompanied by a guide who is in charge of travel arrangements and activities. Reading check Task 1 Look through the text and find the English equivalents for: крупная туристическая фирма комплексный тур размещение в гостинице 32 тур с перелетом чартерным рейсом доставка в аэропорт организовывать все . Vocabulary notes on the text all the arrangements basic features other extras Mediterranean vacation sounder financial base leave somebody stranded be absorbed by price inducements sufficient cash зд. The independent traveller . and activities such as golf or tennis that are offered by the resort itself. ценовой «пряник». While local sightseeing or entertainment may be included in the package. все необходимые операции зд. быть поглощенными зд. The second type of tour is the guided tour that features sightseeing or some other special attraction. It means that tours make it possible for people to visit many remote areas that would otherwise be too difficult for them to see on their own. деньги в банке. Most of these tours include several different destinations and a good deal of local travel within one region. The activity offered by the tour is its principal attraction. they require careful arrangement and coordination of accommodations. отличительные особенности зд.often has to go to considerable trouble to put the different pieces of his trip together. Airline seats may not be available when he wants them. The public derives many advantages from packaged tours. This type of tour is of course not open to the general public.one who does not travel as a member of a group . local transportation. Even when a travel agent makes the arrangements.incentive to improve performance. ценовое стимулирование зд. The major attractions usually include the sun. Thus. baggage handling. or he may not be able to secure the hotel accommodations that he wants. Many people would never travel at all without the price inducements offered by packaged tours. The second advantage is the opportunity for the tourist to make all his travel arrangements in one place at one time. these difficulties still exist. заставлять ждать отправления зд. but with the packaged tour they are eliminated for the consumer. the most obvious being the price. the sea. These savings have been reflected in the last few years by the great increase in tourism. and all the other details that accompany any kind of travel. другие дополнительные услуги зд. The tour may combine travel with education. на счету Task 2 Read the previous text once again and entitle it. более здоровая финансовая база зд. It is possible to distinguish between two general types of tours. One is the holiday package that has a resort hotel as its destination. the tours are generally without expensive extras. considerable savings are passed on to the customers.

1) remote 2) considerable 3) price 4) independent 5) travel 6) local 7) baggage 8) superior 9) nonscheduled 10) lower 11) basic 12) expensive 13)rapid 14) sufficient 15) huge 16) close 17)resort 18) main a) trouble b) traveller c) area d) inducement e) sales f) handling g) arrangements h) sightseeing i) cash j) ties k) purpose 1) competitors m) development n) corporation o) expansion p) holiday tour q) car r) features 33 .самостоятельно развлечения дополнительные услуги деньги в банке методы работы участвовать в различных видах бизнеса тесные связи конкретная авиакомпания улучшать деятельность пункт назначения награда мероприятия в рамках путешествия комплексный тур отдыха тщательная организация курортный отель извлекать выгоду из обеспечивать размещение в гостинице устранять сложности удаленные уголки земли притягательный момент Task 2 Look through the text and give the Russian equivalents for the following phrases: remote areas to eliminate to secure the hotel accommodation to go to considerable trouble opportunity price inducements savings to derive some advantages from to handle baggage to require careful arrangements principal attraction to feature sightseeing resort hotel to distinguish between holiday package to improve to arrange purpose close ties to leave stranded to expand rapidly to encourage to bring prices down aircraft charter methods of operation entertainment nonscheduled airlines wholesaler packaged tour Task 3 Look through the text and match the words on the right with the suitable attributes on the left.

or baggage handling. The holiday tour with a resort hotel as its destination usually doesn't offer a lot of expensive extras. just like an independent traveller. Who accompanies such a tour? 11. 6. The typical tour offered by European tour operators is a two-week holiday at the Mediterranean resort. Tours on chartered aircraft can usually be offered at lower prices then those on the scheduled airlines. 3. All packaged tours are put together and also sold to the public by retail travel agents. Who puts together tour packages that are the basis for many affinity group charters? 6. Comment on the true statements and correct the false ones. One big advantage to the general public of packaged tours is the lower price for travel. How do packaged tours overcome the problems that may face the independent traveller? 14. What has the rapid expansion of tourism resulted in? 4. What is the second general type of tour? 10. Corporations sometimes reward their employees with holiday tours. 9. Tourists have never been left stranded as a result of financial problems encountered by tour operators. 12. 4. What kinds of tours do corporations often arrange? 7. Task 3 Insert the corresponding English word-combinations for the Russian components in brackets. Why is it necessary for the tour operators to find a sounder financial base? 5.19) direct 20)rental s) price t) airlines Comprehension Task 1 Answer the following questions on the text. What is one of the advantages to the public in packaged tours? 12. 1. 7. What problems may an independent traveller encounter in trying to make the arrangements for his own trip? 13. 11. What is the third advantage that the general public can derive from packaged tours? Task 2 Say what statements are true and what ones are false. 5. Chartering has been discouraged by all governments throughout the world. 8. Tour operators' product is (комплексные туры). 34 . What kinds of travel packages do tour operators put together? 2. 10. 1. What is one general type of tour? 8. What are usually the major attractions of such a tour? 9. A tour guide does not have any special skills. 2. hotel accommodation. Clubs or other organizations whose principal business is not travel frequently organize affinity group tours by charted aircraft. What does the typical package that the European tour operators put together consist of? 3. 1. never for travel arrangements such as local transportation. A person who buys a packaged tour must make all necessary arrangements himself. A tour guide is only responsible for sightseeing.

Well. Conglomerate is a corporation that (осуществляет различные виды бизнеса). and there's less in it for us. 9. Of course. Tours are also arranged (для служащих и их супругов) by corporations. Now let us talk a little more in detail about possible arrangements? By all means. Manager: Operator: Manager: Operator: Manager: Operator: Manager: Operator: Manager: Operator: Manager: Operator: Manager: Operator: Manager: Operator: Manager: Operator: Manager: Operator: Manager: Have you enjoyed your look over the hotel? Just fine. What kind of numbers are we talking about? Well.2. (значительное количество сэкономленных средств) are passed on to the customers. The public derives (большое количество выгод) from packaged tours. Let me see. (Доступность означает) that tours make it possible for people to visit many (удаленные уголки земли). If you only want Continental Plan then the hotel gets used less. First. Chartering is (взятие в аренду воздушного судна). 4. 13. A few tour operators have become involved in (развитие курортов). And for how many nights? That's four nights. please. 7. Reading and discussion Task 1 Read and translate the dialogue between a tour operator and the General Manager of the Sheraton Hotel. 11. Guided tour is a tour that is (сопровождается гидом). 10. Cheers. doubling that figure during the high season. 8. Here's our normal tariff. We would hope for forty-five people weekly in the earlier part of the season. And I guess you're interested in American Plan or modified American Plan? Of course. usually from a nonscheduled airlines. but let's take one step at a time. whisky. then falling back to forty-five again. 6. Tell me what kind of guarantees you are offering on the arrangement. 5. Martini? I'll take a gin and tonic. Other tours are put together by all sorts of clubs and organizations whose (главная сфера деятельности) is not travel. Tour operators are the people who (комплектуют или составляют туры). 3. Certainly. None at all? No deposits? 35 . We could look at the total demand for accommodation over the year and fix a price. what about a drink of some sort? Gin. OK. 12. Thank you. there are different ways we could approach this. Right. or maybe negotiate a number of different prices according to the time of the year. Take a look. Right? That's right. Here you are. It is possible to (различать между) two general types of tours. When airplane seats and hotel rooms (заказываются сразу же в большом количестве) by the tour operators. We're going to sell the tour April through October. I see. it would be Friday through Tuesday. Is that mid-week? Weekends? To take advantage of our flight arrangements. These are all rack rates. Many people would never travel at all without (ценовое стимулирование) offered by packaged tours. We're not prepared to make any guarantees at all.

It's just that not long after the hotel had opened we had a rather bad experience with this kind of block booking. Certainly. Besides. I accept that. That's rather a lot to ask of any hotelier. No.Operator: Manager: Operator: Manager: Operator: Manager: Operator: Manager: Operator: Manager: Operator: No. Use the following words and word-combinations: 36 . But I have to think of my regular trade. Mr. Let me put it this way. And you are dealing with a company with a good name that usually sells what it targets. And so is forty-five in May and September. Task 4 Make up your own dialogue on the basis of the above one. Vocabulary notes on the text deposit up front rack rates American Plan Continental Plan задаток заранее текущие расценки проживание в гостинице полном пансионе проживание в гостинице на полупансионе (с завтраком) на Task 2 Read the previous dialogue once again and try to find out the main points in the tour operator's inquiry. Mr. Yes. Come on. This is not unusual. no. That's a lot. Brown. No money up front at all. It depends who you are dealing with. Task 5 Look through the previous dialogue and find in it the English equivalents for the following Russian phrases: получать удовольствие от осмотра детально поговорить о чем-либо текущие цены договариваться в ходе переговоров о ценах в самом начале сезона воспользоваться преимуществами иметь печальный опыт работы с кем-либо статья в договоре о предельном сроке в 3 месяца для отказа от зарезервированных номеров в отеле резервирование мест на целую группу Speaking Task I Define what the work of a tour operator is. I mean 90 beds during all the high season weekends. Brown. It's beginning to look as if you are not too interested in doing business. But don't you see the risks involved? We are in business. I didn't say that. there would be a three-month release-back clause in the contract. I don't know. Task 3 Reproduce the previous dialogue. For the kind of business we have in mind I think average discount in the region of 15 to 20% is.

Then listen to that of your partner. when there were only three tour operators in the country. and a radical change from what the tourism industry looked like in Soviet times. Task 3 Work in pairs. Task 4 Give summaries of the logical parts you have divided the text into. You таy reorder them in any way you want using any form of the verb.wholesaler of the tourist industry to put together packaged tour (tour package) to have close ties with charter airlines and hotel chains to arrange tours for (employees and their spouses) to be welcomed by two general types of tours (holiday package. guided tour) the major attractions include to be in charge of travel arrangements and activities to get considerable savings to offer the price inducements an opportunity to make all travel arrangements in one place at one time a possibility to visit many remote areas to see on one's own Task 2 Divide the previous text into logical parts and entitle each of them. But this is a relatively new phenomenon. These days the motto among the hundreds of travel agencies that have sprouted throughout Russia over the past decade is 'travellers' freedom of choice'. an independent traveller to go to considerable trouble to secure the hotel accommodations to save money and time local transportation and sightseeing Additional reading Task 1 Read the text and translate it. Task 5 Speak individually or arrange a discussion on the following. each targeting its own group of customers. 37 . tell it to your partner. a resort hotel to reserve airplane seats and hotel rooms to make all the arrangements of one's own to put the different pieces of one's trip together B. Advantages* offered by packaged fours. • • The role of tour operators in the development of the tourist industry. Ask ewh other as many questions as you can to learn further details or clarify some points. When you have decided upon the story. Look at the following words and phrases and think up a story that might combine them all. For help see the vocabulary notes that follow the text. A.

Now the company handles an average of 200. Sputnik now has 65 branches in Russia and owns 10 hotels and tourist centers in Russia. a city agency that monitors foreign tourism in Moscow. Belarus and Azerbaijan. The Central Council on Tourism and Excursions arranged trips for members of trade unions. The Moscow Times. Sputnik's main activity was arranging youth festivals. a firm working in the agricultural industry. In some years. With the creation of market economy in Russia. Now among its leading shareholders are Sistema. and Intourist was forced to change its commercial policy. as far as sending Russian tourists abroad. In 1992. the state's monopoly on tourism was destroyed. A lack of competitors turned Intourist into a powerful organization that employed thousands of people and owned a chain of the best hotels throughout the country. Sputnik tx a private joint stock company. and made it necessary for the firm to cut its staff. Ukraine. the Komsomolskaya Pravda and Yug. In the early 1990s. which had previously been a state joint stock company. or the Main Administration for the diplomatic Corps under the Foreign Ministry. This tour operator was the first thin chink in the 'iron curtain' that made it possible for foreign visitors to see what was happening in the USSR. The company's central office in Moscow. Sputnik.Intourist.000 foreign tourists. Last year Intourist celebrated its 70th anniversary. Sputnik. During Soviet times. a youth tourism bureau. Now it has over 350 shareholders. Intourist. scientific seminars and student and cultural exchanges in Russia and abroad. By 1999.000 people. About 80% of its clients received discounted or free tours. but in term of hosting foreign travellers Intourist was in a league of its own. and the subsequent political instability and general impoverishment of the countries population. this tour operator worked with around 270. Now Sputnik handles from 25. had a monopoly on bringing foreign tourists to Russia. the oldest and the biggest among them. the second-oldest Russian tour operator. even if they were allowed to see only what authorities wanted to show them. worked for the most part with young travellers.000 to 30. March 5. the bureau's entire staff totaled only 500 employees. 2000 Vocabulary notes on the text motto to sprout throughout Russia first thin chink in the 'iron curtain' to have no chance but 38 лозунг распространяться по всей России первая щелка в «железном занавесе» иметь только один шанс . Foreign tourists. narrowed the number of services Intourist could offer. was founded over 40 years ago by the Sixth World Festival of Youth and Students. established by the Komsomol. up to 6 million travellers came to Russia through Intourist. which was held in Moscow in 1957. GAO Moskva.000 foreign guests to Russia per year. a foreign trade firm. which once numbered 350 employees. currently has 45 employees. and only the remaining 20% were commercial contracts. was withdrawn from the state structure and became a private firm. The disintegration of the USSR. by 1998 Sputnik had managed to regain its pre-1990 level of about 200. including Vneshintorg. and had to accept the company's rules. Before 1990. The Central Council on Tourism and Excursions and Sputnik could compete with Intourist in terms of the number of trips abroad or inside the country. The number of foreign tourists who choose Intourist to arrange their trips has dropped to a tenth of what it was. businessmen.000 foreign travellers per year. politicians or correspondents had no chance but to arrange their trips to the Soviet Union through Intourist. However. the ROSNO insurance company and Glav UpDK.

The card allows travelling students to enjoy various discounts on tourist services . в недалеком прошлом государственная (частная) акционерная компания выводить из государственного подчинения зд. five years ago Sputnik proposed to the Moscow government that it would build a chain of youth hostels in the capital. but also to make their lives easier here in Russia.1 million from a German bank. Sputnik's president A.from transport to insurance to fast food restaurants. To help solve this problem.. including a foreign one. уменьшать число… сокращать число сотрудников все сотрудники зд. The hostels will be a part of the International Youth Hostels Federation and will be built to satisfy the international standards accepted by this organization. but quality services. The program has been developed and.31 of the following year. whicl promotes international student identity cards throughout the world. общее обнищание зд. обслуживать получать льготные или бесплатные туристические путевки вновь достичь Task 2 Read the previous text once again and entitle it Task 3 Read the text and translate it For help see the vocabulary notes that follow the text. Petersburg. уменьшаться до одной десятой от . and Intervisa plans to open youth hostels in St. выдвигаемыми компанией отсутствие конкурентов владеть сетью отелей не иметь себе равных ранее. Kiev and Kaliningrad. Moscow remains very expensive for a tourist. последовавшая за этим снижать. INPRO will provide Intervisa. another travel agency. which costs about 200 rubles and is valid for 16 months . Khokhlov thinks.l to Dec. 100. although Sputnik continues to work on it. About 30 dollars is the minimum that he has to spend here per day. has been heading it in recent years. A contract for the construction of the first hostel has been signed with the German firm INPRO. which in the end will own the hostel. Any Russian student.. The construction was planned to 39 . regardless of his or her age. сокращаться. with a sevenyear credit in the amount of $3.from Sept. One of Sputnik's latest and most promising projects is its coopi ration with the International Student Travel Confederation.000 Russian students became owners of the cards in 2000. According to a Moscow city government resolution. Besides. In order to revive foreign youth travel to Russia it's necessary to provide young foreign travellers with a number of affordable. In 1997. According to the contract. Intervisa. that it's important not only to make travelling abroad cheaper for Russian students. a total of 18 to 20 youth hostels are to be built in the next few years.to accept the company's rules lack of competitors to own a chain of hotels in a league of its own previously state (private) joint stock company to withdraw from the state struc ture subsequent to narrow the number of to cut one's staff entire staff to drop to a tenth of general impoverishment to handle to receive discounted or free tours to regain соглашаться с условиями. Sputnik began distributing the cards to high-school students and teachers. can get the card.

with one-day stay costing an average of $10 per person. The Moscow Times. 2000 Vocabulary notes on the text most promising projects international student identity card лет to enjoy various discounts ми affordable a chain of youth hostels be able to accommodate standards accepted by Task 4 Read the text once again and entitle it доступные сеть молодежных общежитий быть способным разместить стандарты.start in summer of 2000 and be finished next year. принятые кем-либо пользоваться различными скидканаиболее перспективные проекты международный студенческий би- 40 . The hostel will be able to accommodate up to 200 tourists. March 5.

To discuss the advantages of being a travel agent. To learn about some of the factors necessary for the success of a travel agency.Unit 3 The Retail Travel Agent (Раздел 3. Vocabulary notes intangible retail travel agent to distinguish retail outlets tourist products to handle to set up to elaborate network to be an intermediary between rental car to give special care and attention to set aside seats to attend the vocational school airline fares high season low season customary hotel chain computerized reservation system rack of colourful brochures tour packager merchandise initial cost to set up an agency continuing overheads steady clientele outlet 41 неосязаемый. To talk about special skills desirable for travel agents. затраты организовывать агентство текущие накладные расходы постоянная клиентура представительство. обрабатывать организовывать разрабатывать сеть быть посредником между арендуемая машина оказывать особую заботу и внимание резервировать (бронировать) места посещать профессиональную школу стоимость билетов на самолет сезон наивысшей туристической активности сезон низкой туристической активности традиционно сеть гостиниц компьютеризированная система бронирования мест стеллаж с красочными туристическими буклетами составитель тура. Работа туристического агента) Objectives: To give a definition of the retail travel agency. туроператор товары первоначальные расходы. непостижимый туристический агент различать. филиал . отличать представительства турагентств туристические услуги работать с чем-либо. неуловимый.

Discuss the following points. 6. holiday apartments etc. прибыль проводить свой отпуск быть постоянно в курсе дел относительно наиболее выгодная сделка. 3. осуществляющие работу непосредственно с клиентами комиссионное вознаграждение. Accommodation Tour operator Destination Health resort Trip Independent traveller Transfer a) things for sales. guest houses. 1. How does a commission relate to travel agents? Vocabulary focus Task 1 Read and translate the following international words: department tourism separate assistance category total general absorb establishment manufacturer agent airplane typical excursion computerization public local clientele industry reservation special agency different fundamental brochure display executive modern service rental complex segment channel illustrate initial satisfy Task 2 Match the words or word-combinations with their definitions. изменяться. комиссионные приблизительные цифры мертвый сезон большое количество. 1. варьировать возможности работать самостоятельно Warming up Task 1 Work in pairs. e) one who assembles various services into one package f) transportation to and from the airport g) a tourist who is travelling on his own rather than a 42 . 4. покупка получать достоверную информацию меняться. 2. What is a commission? 4. большой объем доход. goods for trade b) a town catering for those who wants to cure an illness c) a tour on which you become acquainted with another country d) hotels. 5.suburb to operate retail outlets commission approximate figures the off-season great deal of return to spend one's vacations to keep up with the best bargain to get reliable information to vary opportunities for independent operation пригород содержать фирмы. What kind of product is sold by retail travel agents? 3. What do the terms: high season and low season refer to? 2. 7.

6. the_____is on selling travel services tours to people who are going to some other place. These services______local sightseeing tours. 10) one-stop convenience 11) low season fares 12) to absorb advertising cost 13) to be shared with smb. It should be noted that many places are both tourist and market areas that offer_____ travel services. Since the agencies in some tourist areas_____many foreigners. 5. 7. 4. Task 4 Match the words and word-combinations on the left with their Russian equivalents on the right. Merchandise member of a group h) the place where the journey ends Task 3 Fill in the blanks with suitable words or word-combinationi from the box below. Amerісаn Express offices in such places as Paris and Rome may well be described as travel______.8. 2. The agencies in the tourist destinations often put_____emphasis on services the traveller will need while he_____ in the area._____are often more important than in the market areas. arrrangement for_____travellers and so on. 3. There is some difference in emphasis in the kind of businesi ______by travel agents offered in the major tourist marketi and those in the major tourist_____. include handled language skills a great deal of remains the entire range of deal with independent department stores destinations emphasis 1. In the market areas. 14) large quantities of merchandise 15) initial cost of setting up an agency 16) to establish a steady clientele 17) to assure repeated business 18) to branch out 19) to be paid by means of commissions 20) to bring in higher returns a) быть обязательным b) быть посредником между c) филиал турагентства d) возможность оформления всего комплекса услуг в одном месте e) пользоваться услугами f) стоимость билетов в сезон низкой туристической активности g) брать на себя расходы на рекламу h) создавать постоянную клиентуру i) гарантировать установление постоянных контактов с клиентами j) открывать филиалы k) оплачиваться комиссионными 1) быть в курсе изменений в оплате за проезд m) внимательно следить за кем-либо n) предлагать наиболее выгодную сделку o) приносить высокие доходы p) создавать стимулы q) соответствующий рост r) материальные товары s) успешное окончание обучения t) быть поделенными между 43 . 8) to set up an elaborate network of 9) to use the services of smb. 1) tangible goods 2) retail outlet 3) to be an intermediary be tween 4) to be compulsory 5) successful conclusion of one's training 6) corresponding growth 7) to offer inducement to smb.

21) to offer the best bargain 22) to keep up with changing fares 23) to be on alert for

u) большое количество товара v) первоначальные расходы по созданию агентства w) создавать хорошо организованную сеть

Reading
Task 1 Read the text and translate it For help see the vocabulary notes that follow the text. Part I Retail travel services are similar to department stores, except that they sell intangible services rather than tangible goods. The retail travel agent sells all kinds of tourist products transportation, accommodations, sightseeing, and so on - to the general public. The term 'retail' distinguishes him from the tour operator or packager, who can be considered the manufacturer or wholesaler of the tourist industry. However some of the tour operators also operate retail outlets. The travel agent is an intermediary between clients and principals (tour operators). He works in travel agencies, with tour operators, in the tourist offices of spars and health resorts, in communal tourist offices as well as in tourist information bureaus. If you want to become a travel agent in one of the EU countries no special school qualifications are compulsory. The training depends on your educational level, therefore your contract of apprenticeship may be for two, two and a half or three years. During your training you will attend the vocational school in special classes for travel agents. Lessons may be given as day release or block release. The final examination of the Chamber of Industry and Commerce certifies the successful conclusion of your training. As with many other aspects of modern tourism, the growth of the airlines led to a corresponding growth in the number of retail travel agents. The airlines offer inducements to travel agents to handle reservation for them so that the airlines do not have to set up an elaborate network of ticket offices in all the areas from which they draw passengers. Even where the airlines do have ticket offices, many travellers still prefer to use the services of an agent. The agent of course offers the customer one-stop convenience. The traveller can make all the arrangements for his trip without having to go to separate places for his airplane seat, his hotel reservation, his rental car, and whatever else he may want for his trip. In return for the customers who -are brought by the agencies, the airlines give special care and attention to the agents. The typical airline reservations office has one or more agents who handle nothing but travel agency business. They may set aside seats on some popular flights just for the agencies. They also give assistance to the travel agents in working out fares. Airline fares have become very complex in recent years, with a great variety of special categories - high season and low season fares, or 21-day excursions and 45-day excursions, family plans, and many others besides the customary price difference between first-class and economy. The problem becomes even more complicated when the trip has several legs - different segments of the trip on different flights, often on different airlines. The routing of particular trip also frequently makes a difference in the total fare. Computerization caused fundamental changes in the travel agency business. The airlines and the hotel chains all over the world and all resort areas now have computerized reservation systems. As packaged tours have assumed importance in the tourist industry, retail travel agents have become the principal channel for selling tours to the general public. A typical travel agency has a rack of colourful brochures that illustrate the delights offered by a wide variety of tours. The cost of this kind of promotion is paid for almost entirely by the tour packagers. They prepare, print, and distribute the brochures, and they also absorb the national, or even sometimes international, advertising cost. The retail agencies may do some
44

local advertising, although even in this case costs may be shared with tour packagers or transportation companies. The agencies also make direct mailings to lists of customers who might be interested in particular travel offerings. The travel agency business offers many attractions to people with experience in the tourist industry. Unlike most other retail businesses, there is no need for the storage and display of large quantities of merchandise. This means that the initial cost of setting up an agency and the continuing overheads are low in comparison with other retail establishments. A good location, however, is an important factor in the success of an agency, and so office space may be expensive. Another factor in success involves establishing a steady clientele. The best customer for a travel agent may be a corporation whose executives make a large number of business trips every year. For customers who come in off the streets, satisfying their travel needs is the best way to assure repeated business. Some of the large travel companies have already operated on a chain basis, that is, with several outlets for many years. Now the smaller agencies are also branching out. Some of them have opened offices in different parts of the same city or its suburbs, while others have opened offices throughout an entire region. Vocabulary notes on the text

45

to offer іnducements to apprenticeship one-stop convenience to work out fares several legs principal channel general public delights offered by wide variety travel offerings to absorb advertising cost to share costs with retail establishment customers off the street to satisfy one's travel needs in the best way to assure repeated business to branch out to handle reservation to give special care and attention to (the agents) growth in the number of

зд. делать заманчивые предложения зд. работа стажером зд. возможность оформления всего комплекса услуг в одном месте зд. определять (рассчитывать) стоимость проезда зд. несколько этапов зд. основной способ зд. рядовые граждане зд. иллюстрирующие предлагаемые развлечения большое разнообразие предложения по турам зд. брать на себя стоимость рекламных услуг нести расходы вместе с малая туристическая фирма зд. случайные клиенты зд. удовлетворять запросы, касающиеся организации путешествий наилучшим образом зд. добиваться, чтобы клиент стал постоянным зд. открывать, организовывать новое представительство или филиал зд. может заниматься бронированием и предварительной продажей билетов окружать (турагентов) особой заботой и вниманием увеличение числа

Reading check (I)
Task 1 Look through the text and find the English equivalents for: продавать услуги туристические услуги отличаться от чего-либо представительство турагентства быть посредником между кем-либо делать заманчивые предложения турбюро в маленьком населенном пункте туристическое информационное бюро быть обязательным проводить все занятия по предмету в один день организовывать разветвленную сеть представительств резервировать места нести расходы вместе с кем-либо текущие накладные расходы повсеместно открывать филиалы

Task 2 Look through the text and give the Russian equivalents for the following phrases: intangible services to operate retail outlets spars and health resorts
46

successful conclusion to offer inducements to to handle reservation

which many agents handle. These figures indicate a rather small margin. health problems. however. Some kinds of activity provide a higher rate of return. restaurants. some approximate figures would be about 7.5% for sales of tickets on the scheduled airlines. and so forth in all parts of the world. airport taxes .percentages of sales made through the agency. составлять основную часть работы . The commission varies from country to country and from time to time. for instance: an opportunity to do a great deal of travelling themselves. He can also serve them by knowing where he can get reliable information and by helping them to work out complicated fares. or to advise them on hotels. Tour arrangements for independent travellers also bring in higher returns. may bring in commission of 25% or more. One of the primary necessities for recreational travellers is personal safety. The transportation and accommodation companies pay these costs directly to the agents. For help see the vocabulary notes that follow the text. from 5 to 15% from hotels (although some resort hotels may pay even higher commission. They involve. customs information. a possibility to deal with the public and to serve their needs and opportunities for independent operation that would not be found in a large corporation.so that he can give the traveller accurate information. Travel insurance. Among the ways in which the agent Can serve the customer is by keeping up with changing fares so that he can offer his customers the best bargain. since travel agents are selling services and not goods. There are of course many rewards other than the financial ones for the travel agent. and about 5% for charter tours. Part II The retail travel agent is paid by means of commission .to set up a network of one-stop convenience separate places to set aside to work out fares in recent years high season fares hotel chain the principal channel for tourist product to illustrate the delights offered to absorb the national advertising cost to share costs with particular travel offerings large quantities of merchandise the continuing overheads office space to establish a steady clientele to come in off the street to assure repeated business Task 3 Read the second part of the text and translate it. especially in the offseason). The retail travel business involves a great deal of contact with the public. Many of their customers expect them to either advise them on where they should spend their vacations. about 10% for tours on the scheduled airlines. since they constitute the bulk of the business for a great many agents. Vocabulary notes on the text to constitute the bulk of the busi ness complicated fares and so forth accurate information 47 to bring in higher returns rather small margin зд. The agent must even be alert for possible political problems in the tourist destination countries. The agent must keep up with changing government regulations for international travel via health regulations. However.

Reading check (II) Task 1 Look through the text and find the English equivalents for the following phrases: получать комиссионные мертвый сезон быть в курсе дела относительно чего-либо заключать выгодную сделку приносить высокий доход отдыхающие туристы являться первейшей необходимостью давать рекомендации относительно чего-либо возможность получения всего комплекса услуг в одном месте осуществлять страхование путешествия быть постоянно готовым к чемулибо возможность работать самостоятельно офисные площади Task 2 Look through the text and give the Russian equivalents for the following phrases: to be paid by means of commission to give accurate information to handle travel insurance tour to be alert for arrangements recreational traveller high returns primary necessities a great deal of to deal with to offer the best bargain to serve one's needs to get reliable information Task 3 Look through the whole text and match the words on the right with the attributes on the left 48 . выгоды Task 4 Read both parts of the text once again and entitle each of them. Быть постоянно готовым к возникновению проблем политического характера зд.зд. комплексные расчеты платы за проезд и так далее точная. проверенная информация to be alert for possible political problems reward приносить более высокие доходы. прибыль незначительная разница в размерах зд.

What are some of the possible rates of return that different kinds of business sold by a travel agency provide? 15. Comment on the true statements and correct the false ones. How are travel agents paid? 14. In what way are travel agencies similar to other retail estab lishments? 2. What are some of the attractions in setting up a travel agency? 11. In what way do retail travel agents differ from tour operators or packagers? 3. Who pays for most travel industry advertising? 9. What are some of the factors for the success of an agency? 12.1) retail Z) department 3) tangible 4) tour 5) tourist 6) information 7) travel 8) level 9) vocational 10) final 11) successful 12) modern 13) elaborate 14) one-stop 15)rental 16) special 17) airline 18) popular 19) high 20) customary 21) hotel 22) packaged 23) particular 24) initial 25) entire a) operator b) outlet c)services d) store e) educational f) agent g) office h) bureau i) convenience j) car k) care 1) school m) examination n) conclusion o) tourism p) network q) price difference r) chain s) tour t) offerings u) cost v) region w) season x) flights y) fares Comprehension Task 1 Answer the following questions. What kind of special care and attention do the airlines give to travel agents? 5. What kinds of contact with the public will a travel agent have? 17. What share may local travel agencies have in this cost? 10. What are many travel agencies now equipped with? 6. Why have working out airlines fares become such a complicated problem? 8. What are some of the rewards of being a travel agent? Task 2 Say what statements are true and what ones are false. 1. 49 . Who pays for the commission to travel agents? 16. Why did the travel agency business grow at the same time the airlines business did? 4. What recent trend has developed among travel agents? 13. What is the relationship between travel agencies and packaged tours? 7. What are some of the ways in which an agent can serve the public more effectively? 18.

The retail travel agent is paid (при помощи комиссионных) . Airline fares are so easy to figure out that there is never any need for a travel agent to get expert help. Some of the tour operators also (содержат фирмы. Many travel agencies have begun to open branches within the same city or region. Many travellers prefer to go to travel agents to conveniently make all their arrangements at the same place. Airlines do not have (организовывать разветвленную сеть билетных касс) in all the areas from which they draw passengers. 5. 2. 1. the airlines (окружают особой заботой и вниманием) to the agents. 8. 2. Another factor in (успех) involves establishing а (постоянная клиентура). 11. The initial cost of setting up a travel agency is very high. The airlines treat travel agents just like any other customers. 10. 15. 6. 12. 7. The traveller can make all the arrangements for his trip without having to (ходить в разные места) for his airplane seat. 50 . The airlines also give assistance to the travel agents in (определение стоимости за проезд). 11. 8. 9. The location of a travel agency is an important factor in its success. (Первоначальные расходы) of setting up an agency and the (текущие накладные расходы) are low in comparison with other retail establishments. it takes several days for a travel agent to confirm reservations. A travel agent does not have any direct contact with the public. Even with a computer terminal in the office. The airlines offer inducements to travel agents to (оформлять предварительные заказы) for them.1. 14. 4. 5. осуществляющие индивидуальную работу с клиентами). 9. 3. 10. 14. 3. who can be considered the manufacturer or (организатор оптовой торговли) of the tourist industry. 12.percentages of sales made through the agency. 4. Advertising costs in the tourist industry are paid for entirely by local travel agents. his hotel reservation and his rental car. Packaged tours are sold only through large travel companies like American Express. 7. 13. The term retail distinguishes (туристический агент) from the tour operator or packager. The travel agent is (посредником между клиентом) and tour operator. 13. 6. (В качестве ответной меры за) the customers who are brought by the agencies. Task 3 Insert the corresponding English word-combinations for the Russian components in brackets. All retail travel agents also operate as tour packagers or operators. A typical travel agency has a rack of colourful brochures that (иллюстрирующие предлагаемые развлечения) offered by a wide variety of tours. One of the rewards of being a travel agent is the opportunity to do a great deal of travelling. The customer pays the travel agent directly for all the services that are purchased through the agency. The agent of course offers the customer (возможность оформления всего комплекса услуг в одном месте). If you want to become a travel agent in (одной из стран Европейского Союза) no special school qualifications are (обязательны). All transportation and accommodation companies now use computers to keep track of their reservations. All travel agencies in all locations throughout the world emphasize the same kinds of services.

This relieves the client of the responsibility for the payment of 51 . however. which many agents handle. Personal liability 4. There is nothing worse than being held responsible for situations outside your control. The travel insurance packages valid for Europe or worldwide comprise the following benefits: 1. then you benefit. In order to complete the insurance protection the travel agent should recommend a cancellation insurance. the cost for arranging for relatives to visit the hospital. permanent total disablement. transport to hospital or back home (air rescue service). assistance and advance if cash.15. Make sure your customer has the best possible insurance every time he goes away. travel tickets. disability (loss of one or more limbs and/or sight of one or both eyes). Assistance service Payment of the following expenses: in case of illness/accident cost for the arrangement and transport back home for the ill or dead insured. Among the ways in which the agent can serve the customer is by (находясь в курсе дел относительно) changing fares so that he can offer his customers the best (сделка). the cost advance and settlement for hospital expenses. Health insurance 2. 17. Indemnity against legal liability for accidental injury to third parties or for damage to their property. 3. you have sold your customer a travel insurance package to cover every eventuality. Particularly in the case of trip abroad. Loss of or damage of personal belongings during the journey.all situations designed to make life difficult. the cost of burial in the country abroad where death occured. In case of death. a holiday may have to be cancelled but still paid for. curtailment and delayed return travel in case of illness/accident. 16. too. someone may have an accident far away from home . passports are lost. One of the primary necessities for recreational travellers is (личная безопасность). (Страхование путешествия). that is. But if you have advised your customer to take out travel insurance before going. legal advice in case of arrest or problems with the police. 18. Personal accident Financial compensation for medical care abroad in the case of sudden illness or accident. A suitcase may go missing. the situation can arise which hardly anyone would have thought possible before they went. may (приносить) commission of 25% or more. Some kinds of activity (приносят более высокие доходы). unless. Luggage insurance 5. Reading and discussion Task 1 Read the text and translate it For help see the vocabulary notes that follow the text.

нетру доспособность постоянная полная нетрудоспособность зд. 52 убедиться считаться ответственным за быть действительным в течение медицинская помощь потеря трудоспособности. Moreover. should the client be forced to depart earlier or later than planned. Vocabulary notes on the text to make sure to be held responsible for to be valid for medical care disability permanent total disablement air rescue service loss of sight indemnity against legal liability liability for accidental injury to third parties liability for damage to one's property loss of or damage of personal belongings in case of illness/accident insured cost of burial arranging for relatives to visit the hospital curtailment and delayed return travel advance insurance protection (cover) to depart earlier or later cancellation insurance to entitle the client to refund of unused or partly used services давать клиенту право in case of death. or illness of any member of your close family at home or of the party travelling with you. or maternity close family to render one's home uninhabitable Task 2 Work in pairs. This applies in case of illness. and covers all additional expenses. спасательная служба авиалиний потеря зрения страхование ответственности ответственность перед третьими лицами за причиненный вред здоровью в результате несчаст ного случая ответственность за ущерб. травмы или родов близкие родственники делать чей-либо дом непригодным для проживания . death. injury.cancellation cost. injury. floods or malicious damage rendering the client's home uninhabitable. or in case of fire. • Read the text once again and entitle it. or maternity. it entitles the client to a refund of unused or partly used services. причиненный собственности пострадавшего утеря или повреждение личных вещей при болезни или несчастном случае застрахованный (гражданин) стоимость похорон организация посещения больницы родственниками досрочное или более позднее возвращение из турпоездки ссуда денег страховое обеспечение уехать раньше или позже страхование на случай расторжения договора страхования возмещение стоимости неиспользованных или частично использованных услуг в случае смерти. storm.

to maintain contact with the public to advise a client where he should spend his vacation to advise clients on hotels. Task 3 Discuss the following points.• Discuss the titles. • • What will the client lose if he doesn't have insurance protection? What does benefits insurance protection give to Russian travellers abroad? Speaking Task 1 Define what the work of a travel agent is. tell it to your partner. Why is it advisable to get insurance in case of a trip abroad? 2. • • The roles of travel agencies in the development of the tourist industry. etc. Task 3 Work in pairs. You may reorder them in any way you want using any form of the verb. visa and health regulations. Task 4 Give summary of the text. Use the following words and word-combinations: retail travel services intangible services to sell all kinds of tourist products transportation. Ask each other as many questions as you can to learn further details or clarify some points. to be an intermediary between clients and tour operators to be the principal channel for selling tours to the general public to be paid by means of commission to handle travel insurance Task 2 Read the text once again and entitle it. Discuss with your partner the following points. What benefits do the travel unsurance packages valid for Europe comprise? 4. Look at the following words and phrases and think up a story that might combine them all. What do you sell your client a travel insurance package for? 3. Then listen to that of your partner. catering. accommodations. What is cancellation insurance? Task 4 Work in pairs. Task 5 Speak individually or arrange a discussion on the following. choose the best one. 1. sightseeing. When you have decided upon the story. A. The activities and methods of the operation of a travel agency 53 . customs information to offer customers the best bargain to give reliable and accurate information to be alert for possible political problems in the tourist destination countries B. restaurants and health problems to keep up with changing fares.

which cover anything from suitcase damage to medical evacuation by airlift. has a relatively ample array of policies . The total volume of money paid for insurance in 1999 was 2. require! Russian tourists to have an insurance policy. The types of cases insurers have encountered with their clients vary radically . In comparison to many other insurance firms. East European Insurance Co. In case of an accident.3 times greater than in 1998. though it offers to help find documents . For help see the vocabulary notes that follow the According to data issued by the Finance Ministry. However. personal and third-party liability insurance and luggage insurance . Also. If the tourist intends to travel by car. 2000 Vocabulary notes on the text currently to make mandatory domestic transport providers long-distance buses 54 to suffer to purchase insurance to be obliged mandatory insurance . many countries in Europe.no matter what happens. the insurance company has to pay compensation to the passengers who have suffered. The Moscow Times.000 dollars if there's a car accident and the person has to go to court.a package akin to those commonly offered in the West. Besides standard medical insurance. Russian travel insurance firms offer only a narrow set of services to clients going abroad. PSK also sells policies to cover situations when a tourist cannot go on his planned journey because of unexpected and serious circumstances. the amount of the insurance company is required to pay out to each passenger cannot exceed 120 minimum wages. EEIC offers car-repair insurance. One of the largest Russian insurance companies. The problem is the local mentality. the car policy covers legal fees up to 5. Russians don't like to think about what may happen in the future. Also.Additional reading Task 1 Read the text and translate it.50 per day. which costs $1. and many people buy insurance just because it's required by law.300 insurance companies currently operating on the Russian market. everyone knows that all domestic transport providers — from long-distance buses to airplanes . EEIC sells a policy that will cover the costs of bringing children back to Russia if something happens to the parents while they are travelling together. The decree made it mandatory for all people travelling abroad to have insurance in case they had health problems or encountered various other incidents while on their trip. also offers life insurance. Though these regulations have been in place since 1997. November 10.from a routine trip to the dentist to heart surgeries in remote destinations. and the policy covers the passengers' return to Russia if the car breaks down for good. These services are included in the main insurance package. The insurance culture in Russia in still quite underdeveloped. which has been operating on the Russian market since 1995. this mandatory insurance doesn't involve huge compensation packages . as well as the US and Japan. there are around 1.are obliged to purchase insurance to protect their passengers on routes that take the travellers more than 50 kilometers from the city of departure. besides medical insurance for tourists. caps compensation for lost or stolen luggage at $500.in case of their loss while travelling. Pro-myshlenno-Strakhovaya Kompaniya.at least for a Russian insured.such as passports . American insurer AIG (American Insurance Group). A very important contribution to the insurance industry was the decree President Yeltsin signed in 1997. Compared to travel-insurance policies in the West.

East European Insurance Co. Task 3 Read the following text and translate it American Insurance Group 16/2 Tverskaya Ul.000 policy.000 policy. from 48 cents to $1. 926-0371 Medical Coverage: Rates vary depending on destination and length of stay from 29 cents to $2. в самых удаленных местах отдыха Task 2 Read the text once again and provide the title for it. если из-за неожиданно возникших и серьезных обстоятельств обычный визит к зубному врачу зд. 207-5291 Medical Coverage: Rates vary depending on destination and length of stay from 28 cents to $1.42 a day for a $25. Packages cost from 80 cents to $6. and from 58 cents to $1. 935-3950 Comprehensive Insurance: Rates vary depending on destination.000.000 policy. не подлежать восстановлению судебные издержки страхование ответственности перед третьими лицами за утерянный или украденный багаж в случае их утери во время путешествия страховой полис на случай.000 up to $100. сейчас объявить обязательным.70 a day for a $30. пострадать в результате несча стного случая приобретать страховку быть обязанными обязательное страхование превышать повреждение ручной клади выплачивать каждому пассажиру перевозка больного воздушным транспортным средством зд.22 a day for policies of $15.65 a day for maximum coverage of a $150.000 policy. 21/5 Kuznetsky Most Ul. полностью выйти из строя. богатый выбор страховых полисов страховка на случай поломки транспортного средства зд. Avicos 20 Sadovaya-Triumfalnaya Ul. скудный перечень услуг быть слаборазвитым зд. Car insurance for travel in Europe with the European Green Card system of mandatory 55 .20 a day for a $10. обязать зд. российские транспортные предприятия автобусы дальнего следования to break down for good legal fees third-party (liability) insurance for lost or stolen luggage in case of their loss while travel ing policy to cover situation when of unexpected and serious circumstances a routine trip to the dentist in remote destinations зд.to exceed suitcase damage to pay out to each passenger medical evacuation by airlift narrow set of services to be underdeveloped ample array of policies car-repair insurance в данный момент.

The Moscow Times.2001 Vocabulary notes on the text insurance travel coverage comprehensive insurance rates vary medical coverage policy car insurance mandatory insurance luggage insurance Task 4 Read the text once again and entitle it.000 policy.000 policy. 232-3211 Medical Coverage: 50 cents per day for a $15. July 23. Luggage insurance: 40 cents per day for $500 worth of coverage or $2. 281-2841 Comprehensive Insurance: Rates vary. Promyshlenno-Strakhovaya Kompaniya 69 Prospekt Mira. ставки могут меняться медицинская страховка страховой полис страхование легковых автомобилей обязательное страхование страхование багажа 56 . INGOSSTRAKH 12 Pyatnitskaya Ul. 80 cents per day for a $30.00 per day for $2.insurance 41 dollars a month. $1. страховое покрытие путешествия комплексное страхование зд.000 worth of coverage.50 per day for the basic package.10 per day for a $50.000 policy or $1.

To learn about various kinds of complaints. from smth. пожелания решать должным и соответствующим обстоятельствам образом проявлять готовность что-либо делать покупать последующие сделки выявлять точно ответ. в противном случае давать разумный совет. узнавать.Unit 4 Dealing with Customers (Раздел 4. образец поддерживать психологический контакт атмосфера совершения сделки запрос. реплика выяснять. реакция. To learn about four elements of set pattern of sales conversation. претензия иначе. определять подробно расспрашивать. предъявлять претензии. To learn how to deal with complaints. жаловаться жалоба. что диапазон цен отдых во время отпуска иметь полное представление собираться сделать что-либо обобщать факты привлечь внимание к . To talk about special skills desirable in dealing with clients. соответствующее затраченной сумме денег делать предположение о чем-либо на основании чего-либо пока вы не почувствуете. недовольство. unless you feel that price range the holiday to have the whole picture to have smth in mind to summarise the facts to draw one's attention to to appeal to the client 57 деловой разговор с клиентом стандартная модель. выяснять детали высказывать недовольство. Vocabulary notes sales conversation set pattern to maintain rapport sales environment enquiry to deal with properly and in an appropriate manner to volunteer to purchase subsequent dealings to find out exactly response to elicit to investigate to complain complaint otherwise to make a sensible suggestion to establish (discover) the client's priorities (needs) to get value for money to guess smth. делать разумное предложение выяснять предпочтения (потребности) клиента получить качество. Работа с клиентами) Objectives: To give a definition of sales conversation. просьба.

Do most managers of tourist agencies take complaint seriously? 5. выдаваемая корпора цией дилеру на право торговой деятельности в определенном районе Warming up Task 1 Work in pairs. 1. Is the customer always right? 6. What person will the customer remember? 4. Why should we try to look at the person who is talking to us? 3.быть привлекательным для клиента to create a desire in the client the price chart rapport franchise создавать у клиента желание прейскурант цен психологический контакт привилегия. What is a sales conversation? 2. offering 9) available . When does it pay for a customer to complain? Vocabulary focus Task 1 Read and translate the following international words: Task 3 Ell in the blanks with suitable words: ordinary manner information type real sensible budget relax selective personalising element established especially check contain suggest financial concentrate brochure product presentation volunteer effectively respondent material important client appeal benefit refer Task 2 Match the words or word-combinations with their definition. Discuss the following points. 1) rapport 2) an open question 3) client 4) a respondent 5) a closed ques tion 6) price chart 7) to deal with 8) customer a) customer 58 b) the person who answer questions c)the relationship with the customers d) the question that can not be answered with 'yes' or 'no' e) price list f) the question that can be answered with 'yes' or 'no' g) reservations made by guests before they arrive h) to agree to a booking.

3. Other hotel companies serve______as managers._____ meeting rooms. and so forth. соответствующее заплаченной сумме денег 59 . however. 8. 5. 4.10) members of staff 11) to confirm 12) advance reservations i) company j) k) agency I) people who work in a firm. Many hotels also have facilities for_____functions. but many other_____as well. Some of the hotel corporations operate on a_____basis. h) стандартная модель 9) an open question i) деловой разговор с клиентом 10) to suggest a holiday j) устанавливать с клиентом контакт 11) to establish the client's priorities k) чувствовать себя непринужденно 12) to fall into four parts 1) общий вопрос 13) to keep within a budget m) специальный вопрос 14) to get value for money n) заставлять респондента делать 15) to persuade the client to o) удовлетворять потребности клиента 16) suitability of a resort p) привлекать внимание 17) to summarise the facts q) создавать у клиента желание купить 18) a whole host of facilities r) не превышать определенной суммы 19) to match the client's needs s) получать качество. but the right_____it is sold or leased. modern hotels_____ not only guest rooms. 7. Task 4 Match the words on the left with their Russian equivalents on the right. and conferences ballrooms. His franchise can be_____. Large. to handle Task 3 Fill in the blanks with suitable words: recreational parent withdrawn contain auditoriums maintain social designed facilities primarily franchise to run health 1. exhibit areas. 6. shops. 2. They usually contain restaurants and cocktail lounge. 1) sales conversations a) полный набор услуг 2) set pattern b) обобщать факты 3) to build up the relationship with a customer c) соответствие курорта запросам клиента 4) to feel at ease d) убеждать клиента 5) to establish the client's needs e) состоять из четырех частей 6) to volunteer information f) выявлять предпочтения клиента 7) a closed question g) предлагать путевку на отдых 8) to force the respondent to do smth. and_____facilities such as swimming pools or______clubs. conventions. The operator then pays a percentage to the_____ corporation. ready for use person using services of a travel to work with. if he does not_____ the standards that have been established. That means the hotel and its operation are_____by the corporation.

the place. Sometimes clients will volunteer this information themselves. which. There are two types of questions: open and closed questions. Before beginning the presentation stage you should always check the information and summarize the facts. 'When do you want to go?' Human needs are catered for with 'what' questions: 'What sort of holiday do you want?'. Rapport is the relationship which is built up with the customers. It's unwise to guess from a person's appearance his financial standing. To be able to sell your product you need to be able to establish what their material and human needs are. In this way you are able to elicit what they really want to buy. But in a real sale your first task is to find out exactly what they are looking for and the best way to do this is to question effectively. the price and the period. 'How long for?'. You must also establish the client's priorities. Why do we need to question the client? We need to establish the client's needs. Everyone considers one part of their travel requirement to be the most important. These are rapport. have chosen the product they wish to purchase. For help see the vocabulary notes that follow the text Part I All sales are made through the sales conversations. There are times when you will need to use closed questions. rapport must be maintained throughout your dealing with the customers. to explain more fully what they require. the particular holiday that the client is not buying the hotel bedroom but what it can do for him. what and why. We can not sell a holiday if we do not know what type of holiday he wants. presentation and commitment. For instance: 'Do you prefer to travel first class?' is a closed question. right through the sale and into any subsequent dealings.so-called because they all contain the letter W: when. A sales conversation is different from an ordinary conversation because it has an objective. Concerning price: of course it is often difficult to talk about money. whereas 'What kind of travel do you prefer?' is an open question. especially when they have already made their choice. For instance. and so must follow a set pattern which always includes the same four elements in this order. then present the holiday you wish to sell. how. but in the beginning you will find open questions much more effective. an aim. An open question always begins with one of the seven W-words . An open question is one that can not be answered with 'no' or 'yes'. especially when you are checking information. the client who buys a two-week holiday in a hotel in Sochi is not buying the hotel bedroom so he 60 . Remember that when presenting the product. where. These fall into four main types: people and their requirements. You'll discover the material needs by asking such questions as 'Who will be travelling?'. questioning. Otherwise you will not have the whole picture and will not be able to make a sensible suggestion. They must feel at ease in the sales environment and confident that the enquiry will be dealt with properly and in an appropriate manner. It forces respondents to give more information.20) to draw one's attention 21) to create a desire in the client to buy t) добровольно делиться информацией u) выявлять потребности клиента Reading Task I Read the text and translate it. That's why it is advisable to use questions such as 'What type of accommodation are you looking for?1 and 'What price range do you have in mind?' You will not need to ask the question 'why' unless you feel that it is necessary to persuade the clients to change their views as to the suitability of a resort or holiday. which is to sell the product. Of course. The closed question is the one that invites a 'no1 or 'yes' response. 'What are your hobbies?1 Human needs as well as material needs must be part of your investigation before you suggest a holiday. who. But everyone tries to keep within a budget and wants to feel that they are getting good value for their money. However it must be established before questioning can take place.

rather talk about the benefits to them as you point to photos of the hotel. How can a travel agent collect all pieces of information necessary to recommend a suitable destination? Reading check (I) 61 . огромный перечень условий для отдыха идеально отвечать потребностям легко добираться до зд. and concentrate on the features of the facilities which the client requires. So match the client's needs with the holiday on offer. you should stop selling and close the sale. выказывать признаки заинтересованности характеристики удобств не превышать определенной суммы зд. It is not sufficient just to read out the facilities that the client requires out of the brochure.. Vocabulary notes on the text to change one's view temperature grid to cater for whole host of facilities ideally suited to their needs to get to smth. while a benefit to the client is the fact that he can get to the beach easily as it is only 200 meters away. By personalizing the product in this way you create a desire in the client to buy the product. In order to make product sound attractive and appealing. сбивать с толку зд. Then once the client shows signs of commitment. However it should be referred to. the price chart. зд. You may choose to show the client a hotel which has a whole host of facilities but do not draw his attention to all of them.can admire the wallpaper but because it is near the beach. it has the facilities he needs to help him relax for two weeks. 1. соответствие курорта запросам клиента Task 2 Read the text once again and entitle it Task 3 Read the first part of the text once again and find answers the following questions.. the temperature grids. Remember that once the client agrees to the sale he is showing commitment. Instead. concentrate on those that will appeal to the client. those that you know he wants or would like. A feature of a hotel is that it is only 200 meters from the beach. How can a travel agent determine the client's needs? 2. to show signs of commitment features of the facilities to keep within a budget to confuse suitability of a resort изменять мнение шкала годовых температур зд. обслуживать . But do not read it out to the client. Use it as an aid. ideally suited to his needs. затрагивать что-либо зд. or desiring to buy. If you include unnecessary information he may feel that this holiday is not suitable for him after all. easily to refer to smth. It will only confuse. So present the features in the brochure as benefits. be selective.

1) 2) 3) 4) 5) 6) 7) 8) sales appropriate subsequent closed first material human sensible a) class b) needs c) suggestion d) conversation e) standing f) stage g) dealings h) manner 62 . соответствующее заинтересованности затраченной сумме денег желание купить Task 2 Look through the first part of the text and give the Russian equivalents for the following phrases: to show signs of commitment a temperature grid sale conversation a set pattern to persuade the client to be unwise to guess from a price chart unnecessary information to summarize the facts to have the whole picture to feel at ease to deal with properly and in an appropriate manner to build up rapport with to discover one's needs to suit to one's needs to relax for two weeks to concentrate on the features of the facilities to create a desire in the client to make product attractive and appealing a whole host of facilities to draw one's attention to the suitability of a resort a price range to keep within a budget to maintain rapport with to cater for Task 3 Match the words on the right with the suitable attributes on the left.Task 1 Look through the first part of the text and find English equivalents for: деловые разговоры с клиентом делать предположение о чем-либо стандартная модель на основании чего-либо психологический контакт считать что-либо для себя чувствовать себя непринужденно приемлемым устанавливать доверительные обобщать факты отношения с клиентом отдых в конкретном месте использовать соответствующую предпочесть показать клиенту ситуации манеру поведения огромный перечень условий для последующие сделки отдыха выявлять потребности клиента привлекать внимание тип отдыха казаться кому-либо привлекасделать свой выбор тельным общий вопрос идеально отвечать потребностям объяснять подробнее легко добираться до чего-либо выявлять духовные и материсоздавать у клиента желание чтоальные потребности либо сделать содержать в себе букву W зачитать перечень оборудования высказывать заботу о чем-либо затрагивать тему иметь полное представление о чемпрейскурант цен либо выказывать признаки получать качество.

their uniform pressed. If you include unnecessary information they may feel that this holiday is not suitable for them after all. Many customers decide to come in on the off-chance because they have looked in the window and are impressed by what they have seen inside the shop. Let's look first at staff appearance. that their hair is neat and tidy. people will be more willing to approach him and ask for help. shoes cleaned and well polished. Our facial expression. when a customer first walks into the agency he has to be given some personal space. listen carefully. He also expects ypu to be loyal to your company. If you promise to find information. If a travel agent looks pleasant and professional. always give accurate information. So a travel agent has to try to maintain good eye contact with his client. Never talk about one client in front of others. It is important that all staff j are well groomed. And above all. having told him when you intend to do so. Then you should remember the following. Vocabulary notes on the text to have confidence in to be well-groomed to look pleasant and professional to approach smb. give it to the client at a later date. For help see the vocabulary notes that follow the text. In order for the customer to feel that you and the firm are efficient and reliable. And he has to try not to fidget. Part II There are some of the ways that travel agency can persuade the general public to have confidence in it and to use its services. and if possible take notes so you can refer back to them later. He doesn't have to lean back as this shows he is uninterested. check them! Don't be afraid to admit if you don't know something but show that you are able to find out what is required. Then the travel agent has to give the client his full attention. It is not necessary what he says but how he looks. that not only does a good job. Once they do approach the travel agent the way he reacts is also very important. the way we use our hands. but who does something more than expected. This shows that he is listening. remember that a client will remember the person. If he looks away clients will think the travel agent is no longer paying attention to them.9) client's 10) travel 11) financial 12) presentation 13) particular 14) unnecessary 15) price 16) temperature i) question j) need k) priorities 1) requirement m) grids n) chart o) information p) holidays Task 4 Read the text and translate it. it's what is called body language. Imagine you are a travel agent. or the company. So never blame anyone else for an error. However. as it can be very irritating. If you are not sure of any of your facts. Maintain a professional manner throughout: that is. our body to convey what we really feel. facial expression to maintain good eye contact with to look away 63 доверять кому-либо быть опрятно одетым выглядеть приятно и профессионально подойти (приблизиться) к выражение лица поддерживать хороший визуальный контакт смотреть в сторону . remember that everything that client tells you is in confidence. So he needs to lean forward a little as this also shows he is concentrating on what is being said.

____right back in your_____with your hands behind your head and your legs splayed. keep clearing your______. lick your lips. People gain a general_____of you from a combination of your_____expression and head movements. передавать (чувства) Vocabulary focus Task 1 Ell in the blanks with suitable words: aggressive chair frequently gestures lean impression throat defensive in disbelief facial cross 1. 5. Your clients will tend to see you as_____if you avoid looking at them. People will tend to see you as_____ and overbearing if you stare at them. raise your eyebrows_____. for smth. clench your hands or____your arms. at a later date to convey стремительно подбегать к дать клиенту время осмотреться уделять клиенту все свое вниманиє быть надежным делать пометки являться конфиденциальным соблюдать профессиональные манеры поведения являться патриотом своей фирмы ерзать. and the rest of your body including your legs. Task 2 Match the words and word-combinations on the left with their Russian equivalents on the right. put your hands over your mouth while you are speaking. your_____with your hands and arms. for an error a) быть преданным своей компании b) ругать за ошибку c) осуществлять визуальный контакт d) проявлять свои чувства e) быть надежным f) подбегать к g) язык телодвижений h) доверять i) выражение лица j) внешний вид персонала k) уговаривать клиентов 64 . 9) to be reliable 10) to be loyal to one's company 11) to blame smb. 3. 4. не сидеть спокойно зайти по случаю говорить о каком-либо клиенте в присутствии других обвинять кого-либо в чем-либо позднее зд.to rush up to to give the customer time to browse to give the client his rail attention to be reliable to take notes to be in confidence to maintain a professional manner to be loyal to one's company to fidget to come in on the off-chance to talk about one client in front of others to blame smb. look at them over the top of your spectacles. They will tend to see you as anxious if you blink______. 2. 1) staff appearance 2) facial expression 3) persuade clients 4) to have confidence in 5) body language 6) to convey one's feelings 7) to maintain eye contact 8) to rush up to smb. They also will tend to see you aggressive if you are seated.

Task 3 Read the text once again and entitle it. 1) general 2) staff 3) body 4) facial 5) eye 6) personal 7) professional 8) accurate a) contact b) information c) space d) manner e) public f) appearance g) language h) expression Comprehension Task 1 Answer the questions. What must a sales conversation follow? 65 . Reading check (II) Task 1 Look through the second part of the text and find the English equivalents for: в один из последующих дней намереваться что-либо сделать делать больше. one's full attention to be reliable to be loyal to one's company to blame smb. In what way are all sales "made through? 2. time to browse to give smb. чем ожидается не бояться признать ругать за ошибку соблюдать манеры профессионального поведения быть надежным осмотреться ерзать подходить к кому-либо подаваться (наклоняться) вперед поддерживать визуальный контакт передавать чувства смотреть в сторону зайти куда-либо по случаю быть опрятно одетым выглядеть приятно и профес сионально Task 2 Look through the text and give the Russian equivalents for the following phrases: persuade clients the general public to have confidence in staff appearance to be neat and tidy to be well-groomed to approach a travel agent to come in on the off-chance to be impressed by body language facial expression to convey one's feelings to maintain eye contact with personal space to rush up to smb. for an error to give accurate information to check facts to find out what is required at a later date Task 3 Look through the text and match the words on the right with the suitable attributes on the left. 1.

Task 3 Insert the corresponding English word-combinations for the Russian components in brackets.3. What role does the body language play in dealing with the clients? 18. 8. A client expects a travel agent to be loyal to his company. 6. What kind of question is much more effective? 10. 19. What aid should the agent use to create a desire in the client to buy the travel tour? 15. 18. Why is it important that all staff are well-groomed? 17. In what case may the client be confused? 14. When does the travel agent have to give the client his full attention? 20. which exists between a boss and his subordinates. 1. What is rapport? 5. In order to make product sound attractive and appealing a travel agent has to be selective. Rapport is the relationship. 11. A client won't remember the person who does something more than expected. The travel agent needs to find ouit the client's needs. The aim of a sales conversation is to sell the product. What does an open question always begin with? 9. A sales conversation is different from an ordinary conversation. 3. 1. 13. How many types of questions are usually used by travel agents to find out exactly what their clients are looking for? 8. What does the customer expect the agent to be to his company? 21. Our facial expressions. Why should we always check the information and summarize the facts before beginning the presentation stage? 13. 4. Comment on the true statements and correct the false ones. The travel agent must also establish the client's priorities. 2. 14. What elements does a set pattern include? 4. 7. 16. There are three parts of customer's travel requirement. It is always very easy to talk with clients about money. 17. It is very important what the travel agent says dealing with his client. Why must rapport be maintained throughout travel agent's dealing with the customer? 6. Once the client agrees to the saJe they are showing commitment. 10. What kind of the travel agent will a client remember? Task 2 Say what statements are true and what ones are false. which the client requires. 66 . To be able to sell his tourist prcPduct the travel agent needn't to establish what client's material and human needs are. How can a travel agency persuade the general public to have confidence in it? 16. The travel agent has to rush up to a customer the moment he walks in. Rapport must be established immediately at the very beginning of sales conversation. In what way can the travel agent create a desire in the customer to buy the product? 15. Is it wise to guess from a person's appearance their financial standing? 12. 9. The close question is the one ttfiat can not be answered with 'no' or 'yes'. An open question is the one that invites a 'no' or 'yes' response. All sales are made through the (деловой разговор с клиентом). The travel agent should match tbe client's needs with the holiday on offer. and concentrate on the features of the facilities. Why does the agent need to question his clients? 7. 5. Why must the travel agent establish the client's priorities? 11. What do we call 'body language'? 19. 20. the way we use our hands don't convey what we really feel. 12.

In a real sale the first task of a seller is to (выяснить точно) what customers are looking for and the best way to do this is to question effectively. An open question always begins with one of the seven W-words . 8.so-called because they (все содержат букву) W. The travel agent has to (уделять все свое внимание клиенту). If the agent (смотрит в сторону) clients will think the travel agent is (больше не обращает внимания на них). Human needs as well as (материальные потребности) must be (частью ваших исследований) before you suggest a holiday. 5. not liable for defects which are the responsibility of the tour operator (e. He is. To be able to (продать ваш продукт) you need to be able to (установить) what their material and human needs are. He has. With open questions you (способны выяснить) what your customers really (желает купить). There are two types of questions: (открытый и закрытый вопрос). чем требуется). and concentrate on the (характеристиках удобств) which the client requires. g. Reading and discussion Task 1 Read the following text and discuss in pairs. the holiday apartment does not correspond to the condition offered by the tour operator the tourist can claim remedy. So (никогда не ругай) anyone else (за ошибку). If the service. 12. e. If the agent includes (ненужную информацию) his clients may feel that this holiday is (не подходят им) after all. journey. 9. A client will (запоминать человека). that not only does a good job. 7.2. (Прежде чем начать) the presentation stage you should always (проверить и обобщить информацию). Many customers decide to come in (по случаю) because they have looked in the window and (на них произвело впечатление) what they have seen inside the shop. for his own activities. i.e. The rights of a client in case of defects. A travel agent has to (согласовывать потребности клиентов) with the holiday on offer. 16. (Важно. always give accurate information. 4. etc. A travel agent has to (пытаться поддерживать хороший визуальный контакт) with his client. 14. 13. • • The functions of different travel staff. or the company. Open question (заставляет респондента) to give more information (объяснять более полно) what they require. 3. 11. however. 17. not proper service. 10. 18. board and accommodation). 15. 6. g. Legal Conditions Travel agent Contract Client makes a booking for flight and accommodation The retail agent is only liable for wrong information or advice. 67 Tour operator . but who does (нечто большее. чтобы) all staff (был опрятно одет).

for a weekend break by coach. In front of the hotel you can see a small beach. If minor defects occur. and the long trip by coach was very tiring. I'm thinking about a destination for our summer holiday in the South. Here you can see a newly refurbished hotel. a nice beach and maybe the possibility of making a few sightseeing tours. Madam. What kind of accommodation would you prefer. If the tour operator does not deal with the situation satisfactorily the tourist can take action or cancel the journey and return home. The next town can be reached by bus or taxi in a few minutes. It's a medium-priced and provides restaurant. at the beginning of July. a hotel or a holiday apartment? We thought about a medium-priced hotel. Would you prefer half-board or only breakfast? Half-board. Yes. You should. once we went to Spain. or there are fewer beds than expected. to Benidorm. so that I can discuss your offer with my husband? Yes. I'm dreaming about sun and of warm sea. spacious lounges. Sir. a swimming-pool. insufficient kitchen facilities or a polluted beach the tourist can claim a reduction in the price. Sometimes the tour operator has to offer another hotel or apartment. That sound great. O. Can you give me the brochure. certainly. But that wasn't the right place for us. e. g. can I help you? Good morning. Have you already been to any southern destination? Yes. however. am I right in supposing that you're now looking for quieter destination where you can relax. next one is 500 m away. Are you thinking about flying this time? Yes! And how long do you want to stay? For a fortnight.K. You told me that you disliked Benidorm. and a fitnessroom with sauna. in case the apartment has not been properly cleaned. etc. What about a quiet beach hotel on Majorca? Have a look at this brochure. and in each case the tourist is entitled to claim damages. and the tourist cannot reject a reasonable offer even if it differs slightly from the original one. g. a bar. заваленный мусором пляж Task 2 Read the following dialogue and translate it. Vocabulary notes on the text to claim remedy to cure the defect to reject a reasonable offer to be entitled to claim damages polluted beach заявлять о своих претензиях на возмещение убытка исправить дефект. with my husband. remember that you want to travel in 68 Client: Travel agent: . Are you travelling with others? Yes. Travel agent: Client: Travel agent: Client: Travel agent: Client: Travel agent: Client: Travel agent: Client: Travel agent: Client: Travel agent: Client: Travel agent: Client: Travel agent: Good morning.however. e. please. to allow for an adequate period to cure the defect. ошибку отклонить разумное предложение иметь право потребовать возместить ущерб зд.

But after that you must confirm and pay a deposit. What about visas? You have to have a visa for Nepal and India. for the beginning of July. That doesn't commit you in any way. and the hotel accommodation itself. etc. You don't have to pay a deposit if the child is under 2. 69 . When do I have to confirm? Can I do a provisional booking? You needn't confirm straight away. Discuss the following points. it secures your booking and you have time to discuss it with your husband. • the professional skills of a travel agent. you can get an outbound flight on the 2nd of July and an inbound flight on the 16th of July. Thank you. that's peak season and package tours to Majorca are heavily booked. please. Do I have to pay a deposit for the child. Are internal flights included? Yes. Shall I book this option for you now? Yes that's fine. Task 4 Read the following dialogue and translate it Client: Travel agent: Client: Travel agent: Client: Travel agent: Client: Travel agent: Client: Travel agent: Client: Travel agent: Good morning. internal flights in. Task 5 Work in pairs. all airport taxes. You're lucky. Task 7 Read the following dialogue and translate it Travel agent: Client: Travel agent: Client: Travel agent: Right. You have to pay of $180 per person now. sir.Client: Travel agent: Client: July. you only have to confirm the reservation and pay the deposit. Your booking is confirmed. Let me see . Shall I find out whether this arrangement is still available? Yes. I can keep an option open on the holiday for seven days. • how the travel agents fulfils the requirements mentioned in the text about sale conversation. I would recommend taking an option for 5 days.the price is $2250 for 16 nights. The price includes the return flight. March. I'm interested in the 16-night Classical tour of Nepal. • • • Is the customer sure of his wishes? Has the client determined his needs before coming to the agency or not? Have any of his desires been changed after the conversation with the agent? Task 6 Read the previous dialogue once again and entitle it. Nepal. transfers to and from the hotel. too? No. There is a single-room supplement of $30 a night. Task 3 Discuss with your partner: • how the sales conversation has been made. Could you tell me what I need to do now? Is there a deposit? Yes. Do I have to pay extra for a single-room? Yes. The balance is due eight weeks before the departure. How much does it cost? When would you like to go? March. you know. Two adults and one child of 20 months to India for two weeks. I suggest you apply as soon as you book the holiday. If you decide that this is the right holiday for you.

she must have a full passport. завтрак и ужин обновлять. Just one other thing. Thank you very much.? No. Thank you. valid British driver's license. See the differences and similarities. Compare your story with that of your partner. Can my wife use her British Visitor's Passport? No. Task 8 Read the previous dialogue once again and entitle it. Good bye.. drivers have to be 25 years old or over. Could you tell me about vaccination? Your doctor can give you advice on vaccinations. ремонтировать по умеренной цене предоставлять экскурсионный тур просторная комната отдыха тренировочный зал добираться куда-либо на автобусе или на такси сезон пик воспользоваться другим вариантом отдыха сроком на . too? She's 23. it has to be valid for at least six months (for travel to India).. Now. I'll try much to arrange all that.K. valid for the next five months. Do we have to have any other documents? You must have visas. • • • • The profile of the client. No. Vocabulary notes on the text by coach for a fortnight half-board to refurbish medium-priced to provide sightseeing tour spacious lounge fitness-room to reach smth.. by bus or taxi peak season to take an option for. Task 9 Discuss the following points. Say what this client will tell his relatives at home about his visit to the agency. days to commit to secure one's booking to confirm the reservation outbound flight inbound flight deposit balance 70 на туристическом автобусе на две недели полупансион. дней обязывать гарантировать забронированные места подтверждать выполнение предварительного заказа рейс до места отдыха рейс из места отдыха задаток остаток (суммы) ... Will my wife be permitted to drive. Is that O. I'd like to hire a car.. The problems that the agent has to overcome in his talk with the client. what about a passport? I have a British passport. We can organize them for you. What documents do I have for that? You must have a full.Client: Travel agent: Client: Travel agent: Client: Travel agent: Client: Travel agent: Client: Travel Agent: Client: Travel agent: Client: Agent: Travel agents: What do I have to do about balance? You have to pay the balance seven weeks before the departure.

Visa and Amex. Task 14 Read the text and translate it. toll-free motorways (Autobahnen) with 24th-facilities. Client: Agent: Agent: Client: Client: Agent: Agent: Client: Agent: Client: Client: Client: Agent: Something small. but we do have Fiat Pandas. Oh good! I don't like paying extra for mileage. The first one has been done for you. I'll wait over here. Emergency patrols cover all motorways and major roads. For $240 you get Personal Accident Insurance and CDW.Task 10 Reproduce the dialogues. Children under 12 must sit in the rear. Tourist information is available at every lay-by. Dipped headlights are obligatory in poor weather. Put the sentences of the dialogue in proper order. I'll book it now if that's O. to pay a deposit to pay the balance valid British driver's license to organize visas for to have a full passport Task 11 Make up your own dialogues on the basis of the above ones. Call from an emergency telephone and ask for Strassen-wachthilfe. How much do they cost for a week? Can you give me some information about car hire? Yes. Thirdparty insurance is compulsory. If you could wait a moment. Task 13 Work with your partner. We haven't got any Minis. If your client is going to spend his vacation in Germany and to hire a car you have to inform him about the following: Germany has a huge network of highly efficient. The maximum permitted blood/alcohol level is 80mg/100ml. we can. and unlimited mileage. Assistance in the event of breakdown is rendered free of charge. Front and rear seat belts must be worn by law.K. Do you take credit cards? Can I leave it there when I come back? Thank you. For help see the vocabulary notes that follow the text. of course. Driving on parking lights is prohibited. Yes. Speed limits for cars without a trailer are 50 km/h in built-up area and 100 km/h elsewhere except on motorways where 130 km/h is the recommended maximum. Read the dialogue once again and try to guess the agent's occupation. A travel agent is giving a customer some information about car hire in Italy. If you do not have an International Motor Certificate (Green Card) you must obtain a temporary insurance certificate at the border. tax. I'll go and get a form and arrange everything. Task 12 Work in pairs. Vocabulary notes on the text 71 . If you pay now I'll give you a voucher and you can pick the car up from Rome Airport. Yes. Yes. Use the following phrases. What kind of car would you like? I see. and does that include insurance and so on? They're $240 for seven days. like a mini.

that's no problem you've just turned 21. May I see your driver's license. The minimum age for a small or medium-sized car is 21 and for a bigger one is 25. a CDW? That's a Collision Damage Waiver. In the event of collision damage to the rented car it should relieve your liability. Is 72 Client: Agent Client: Agent: Client: Agent: Client: Agent: Client: . Are there any other special conditions for younger people? Yes. isn't it? You're right. работающие круглосуточно Task 15 Read the previous text once again and entitle it Task 16 Read the following dialogue and translate it. That makes the insurance cheaper. for drivers under 23 years of age a CDW is mandatory. it covers accidental death and medical expenses for the renter and all passengers in the vehicle. I've already got comprehensive travel insurance. That's O. too. Oh. A Personal Accident Insurance is optional.toll-free motorways speed limits in built-up areas front and rear seat-belts dipped headlights third-party insurance to be compulsory temporary insurance certificate emergency patrols in the event of breakdown an emergency telephone lay-by mileage Collision Damage Waiver (CDW) breakdown local added tax with 24th-facilities автострады с беспошлинным проездом ограничение скорости в населенных пунктах ремни безопасности на передних и задних сидениях ближний свет страхование ответственности перед третьим лицом быть обязательным временный страховой полис служба экстренной помощи в случае поломки телефон экстренной прмощи придорожное место для парковки километраж страхование от ответственности за ущерб в случае столкновения поломка местный налог на добавленную стоимость зд. please? But what for? I'm afraid I'll have to check if you fulfil the conditions of the car rental. But that's pretty expensive. which car make do you have in mind? I'm looking for a reliable medium-sized car. But I can offer you a CDW with DM 600 deductible. The next thing I'll have to check is whether you've held the license for at least 12 month. the make isn't so important. Do I have to take out any other insurance? The third-party liability insurance with unlimited cover in property damage and personal damage is already included in the rental charges. For you. What's that. No. that's not necessary for me. Client: Agent: Client: Agent: Client: Agent: I'd like to hire a car for 10 days.K. fine.

Can I phone you in a few days to secure the booking in case you are interested? Yes. Is it easy to hire a car in Germany? 3. It is often the responsibility of an individual member of staff to deal with the problem. Travel agent: Client: Good morning. Give your arguments for and against it. And what are you going to do about it now? I've been looking forward to this weekend trip and now it's all been spoilt. you can. And what does it say here in the travel documents? Departure 9. oil consumption and wear-and-tear repairs. Task 20 Read the dialogue and translate it. Task 19 Work with your partner. Discuss the titles. An extra cost is fuel.Agent: Client: there anything else I have to pay for? The rental charge includes unlimited kilometers. This is to make sure that you have fully understood the problem and that there are no misunderstandings. Most businesses take complaints very seriously. If you decide that a manager should handle the complaint.. You are right. 1. and. I do apologize. you should first inform him and then arrange a meeting between him and the customer. don't comment untill the customer has finished. What minimum age is necessary for hiring a medium-sized car? 4. What is the agent's occupation? 2. When possible. of course. but some complaints are more serious than others and some customers complain more than others.25 h. the Local Added Tax. Next. What does a Personal Accident Insurance cover? Task 18 Read the text and translate it. 73 Travel agent: Client: Travel agent: Client: Travel agent: Client: . what can I do for you? Listen. • • Look through the text once again and provide the title for it. My office number is 432 567. make a short. be polite. The only thing I can do now is to return your money. except when it is absolutely necessary. servicing. If it is not a serious one. you should also note down what the customer has said. you should decide who will deal with the complaint. I'm really angry. perhaps you can travel then? The weather might be warmer. such as a manager. Then. Sir. you should listen carefully. it is necessary for the staff member to refer an unhappy customer to someone else. I've inserted the wrong departure time. that was my fault. and what I saw signposted: departure 8. you can deal with it yourself. I can understand very well that you are so angry. For help see the vocabulary notes that follow the text. Our cars are fuelled and they have to be returned with a full tank. When you are dealing with complaints. I've got to think about that first. And how much are the rental charges? Task 17 Read the dialogue once again and try to answer questions. I'm terribly sorry. After that you should repeat the complaint. You should explain to the customer the action you plan to take and tell him when it will be done. clear apology.. I arrived at the meeting point for the coach to Prague. Sometimes. If that isn't reason enough to fly off the handle. Choose the best one. The next tour to Prague will be in 2 weeks.25 h.

we would like to offer you a complimentary holiday with us. 5. Fill in the blanks with suitable words: with at of able beyond chose on lower am sorry for 74 . Choose the best one. and I hope that you will travel with us again in the future. I would be grateful if you could explain why Mr. We would like to apologize for suggesting this particular holiday to you and your wife. and at the hotel in Italy they got drunk and had fights. it was clear that something was wrong. They were loud and aggressive. 1. Yours faithfully. 2. • • Read the text once again and provide the title for it. Thank you for your letter of 25 July. who deals with your holiday. Task 24 Work in pairs. Yours sincerely Mr. Once again I would like to offer my sincere apologies.Task 21 Discuss with your partner: • • • what has happened to the client. Quinzo. and look forward to hearing what you will do about it. and thought that you said you were 17 rather than 70. He suggested a hotel in Palermo. Mr. Most of them were also rude to us. Quinzo. Father Task 23 Work with your partner. J. the actions the client will do after the talk. and I paid by credit card. Compare your variant and that of your partner. Stone Task 25 Read the following text. As a gesture of goodwill. 4. I told him that my wife and I were both 70. Dear Sirs! I am writing to complain about the terrible service I received from your travel agency. which has details of holidays for people over 60. P. We were on an 18-25 Fun Club' tour. the way the agent has behaved. and all the other people on the tour were teenagers or in their twenties. Quinzo suggested this tour. • • Read the following sentences from the letter of apology and put them in proper order. and even the waiters at the hotel called my wife and me 'the dinosaurs'. and I am enclosing the 'Gentle Mountains' brochure. Mr. and that we wanted a suitable holiday. Mr. Dear Mr. Pather. When we arrived at the airport. In April I called to ask about a holiday in Italy and spoke to your clerk. Discuss the titles with your partner. Task 22 Read the following text and translate it. is not a native speaker of English. 3. concerning holiday to Italy.

6. We do not guarantee snow in April at the resort that you_____and this is reflected in the____price. Brown. 1. 4. Speaking Task 1 Define what dealing with customers is. 2. A. However. Ask each other as many questions as you can to learn further details or clarify some points. Look at the following words and phrases and think up a story that might combine them all. 2003 Dear Mr. Yours sincerely. I am_____that the snow conditions were not satisfactory. Bill White. You may reorder them in any way you want using any form of the verb: to be well-groomed to look pleasant and professional one's facial expression to look away a client to give the client one's full attention to try to give the customer one's full attention to be not sufficient no longer pay attention to to agree to the sale B. Thank you____your letter_____25 April concerning the weather_____your skiing holiday to Switzerland. As a gesture of goodwill.April 29. Use the following words and word-combinations: • • • • • • • • • • • • • to follow a set pattern to establish rapport with the customers to make one's choice open and closed questions to force the respondent to find out the client's priorities to be able to elicit what material and human needs are to get value for money to guess from a person's appearance to deal with complaints to make sure that to take complaints seriously to refer a client to someone else Task 2 Divide the main text into logical parts and entitle each of them. 5. tell it to your partner. When you have decided upon the story. and that you were not____to ski. Task 26 Read the text once again and entitle it. Then listen to that of your partner. 3. I am sure you realize that this problem was_____our control. 75 . I hope that you will travel_____us again. Task 3 Work in pairs. I____enclosing next year's brochure and a voucher for $40 which can be used in part-payment of a holiday_____any of our resorts.

76 .Task 4 Give summaries of the logical parts you have divided the main text into. • • The benefits of handling customers well. Task 5 Speak individually or arrange a discussion on the following. Agent's behaviour and client's impression.

конференция. To learn about certain key points in organizing a conference or a training session. семинар. организуемая принимающей стороной встреча за круглым столом мероприятие. into better rooms to work out a rooming list residential conference board meeting convent principality место проведения конференции встреча за круглым столом семинар деловой обед коммерсанты. сессия княжество 77 . рассчитывать проводить конференцию присутствовать оборудованные места для парковки машин другие услуги лекционный зал комната для деловых встреч эпидиаскоп зал для танцев диапроектор освежающие напитки зд. Vocabulary notes venue board meeting training session sales lunch sales people to anticipate to hold a conference to attend car parking facilities peripherals lecture theatre syndicate room overhead projector ballroom slide projector refreshments dining requirements gala dinner to make it more of an occasion to get down to buffet service finger buffet to break in the middle to put smb. пожелания относительно организации питания праздничный обед придавать чему-либо большую значимость обращать серьезное внимание на … организация фуршета фуршет сделать перерыв в середине заседания размещать кого-либо в более комфортабельных номерах составлять список размещения по номерам конференция. продавцы предполагать. съезд. Организация деловой поездки) Objectives: To give a definition of business travel.Unit 5 Business Travel (Раздел 5.

Syndicate room 4. 6. Hospitality room 5. real_____will help you with the organization of your conference. lectures b) number that can be accommodated c) a meeting place arranged for some purpose or activity d) organization or company which pays for an event e) room used for the reception and entertainment of guests f) people attending a conference Task 3 Fill in the blanks with suitable words: need deal success purpose-built facilities secretarial centre responsible guests auditorium professionals able 1. 3. Sponsors a) room used for meetings. In short. There are translation_____. and many other services. 2. The Convention Centre offers a large_____. telephones and FAX machines. Capacity 6. and its beauty and elegance will guarantee the_____and of any conference or convention.Warming up Task 1 Work in pairs. a range of restaurants and bars. Venue 2. 1. several halls and theatres for exhibitions. 1. When your conference is taking place. What things will you have to think about. as well as a modern _____Convention Centre. Monte Carlo has a long history as a tourist and business ______. In Monaco. 7. Why is the choice of year's time so important? 3. 4. Discuss the following points. He will ask about your plans and will be____to give you any advice you need. and meeting rooms. 5. one person will be_____for helping you. When you decide to come to the Principality. _____offices. once you've found your venue? Vocabulary focus Task 1 Read and translate the following international words: casino number function adequate syndicate coffee determine organise delegate reasonably course presentation privately buffet conference meeting central company projector lecture ordinary actually training session airport informal slide occasion finally Task 2 Match the words or word-combinations with their definitions. and will leave you free to be with your____. 78 . What do you need to know before you can actually make the booking? 2. It has magnificent hotels and restaurants. the Monte Carlo Convention Centre has everything you____to make your conference a success. Delegates 3. he will____with any problems. 8.

Before you can decide on this. You'll also have to decide whether you need syndicate rooms .will they be privately dined or is it okay for them to sit at small tables in the main dining room? Perhaps you want a gala dinner on the 79 . how many rooms you'll need. will they need overhead projectors. Once you have been asked to find a venue and organize a conference. but if you need everybody with desks you'll need a larger room. flip charts. by the time they get to lunch time they're going to be very thirsty. If you have a very large meeting in the ballroom you may need people sitting in rows like in a lecture theatre. most important point. The type of activities and functions can be dependent on the weather. If it's very informal you won't need a very big room. Will it need to be reasonably central . If someone is giving a presentation.or a small board meeting for just six. You need to find out the dining requirements . You may get all your sales people together and you show them a new product. how many days you anticipate you're going to need and what time of the year you want to hold in. there are certain key points you will need to know and decisions that will have to be taken before you can actually make the booking. So number one is the number of delegates. The next thing to decide is what you actually want to achieve with your conference: either it is a training session or a sales lunch. You then come onto your conference equipment. so you need a break in the middle for a cup of coffee (and a chance for the delegates to stretch their legs. Once you've decided on all that and you've found your venue. So you obviously want to know what you want to achieve at the end of the day. how you're going to want the room laid out. because it makes a big difference to the size of room and all the arrangements. or easy to get to by road? Are there adequate car parking facilities? And of course you need to know who is actually paying for the conference. The first. Then you have to decide how long your conference is to last. If you've got your delegates sitting in a conference all imorning. you must know where the people that you are expecting to attend will be coming from.Task 4 Match the words on the left with their Russian equivalents on the right. near to good railway connections.near to an airport. 1) 2) 3) 4) 5) 6) 7) to find a venue the size of all the arrangements training session to last to hold an evening garden party adequate car parking facilities menu arrangements a) b) c) d) e) f) g) длиться организация меню соответствующий размер мест для парковки машин проводить вечерний пикник в саду размах всех мероприятий учебный семинар находить место проведения (встречи) Reading Task I Read the text and translate it For help see the vocabulary notes that follow the text.say for fifty or 100 people . Are the delegates paying for themselves or is the company paying? Usually the company pays for the main part of the conference and the delegates pay for their drinks and telephone calls and peripherals. slide projectors? You also need to know what refreshments your delegates will require. Is it a big conference . Another point is where the conference is going to take place. you'll have to think about the things that you'll require while you're there: things like conference room size. That is very different from a training session. and if you're going to use syndicate rooms.that's small rooms for fifteen to twenty people. is the number of delegates attending. for instance if you intend to hold an evening garden party.

so you'll want to put them into better rooms than the ordinary delegates. Perhaps. In the evening you are more relaxed. If the delegates are here for a long time they might want to go to a local pub. Another thing you can do is. On the first afternoon there's a free period . Another thing to consider is accommodation and how many of the delegates will be staying. you can have a finger buffet brought in. And finally. if the delegates need to work through lunch. Reading check Task 1 Look through the previous text and find the English equivalents for: организованные спортивные мероприятия осматривать местные достопримечательности составлять список размещения гостей по номерам рядовые делегаты организовывать фуршет проводить за едой несколько часов устраивать праздничный обед составление меню пожелания в отношении организации питания 80 обедать в отдельных номерах определяться с местом проведения деловой встречи неформальная встреча сидеть рядами конференц-зал комната для деловых встреч делать перерыв в середине заседания размять ноги эпидиаскоп ключевые моменты встреча за круглым столом .what are you actually going to eat? This is very much determined by how much time you've got for lunch. Vocabulary notes on the text the dining requirements to find one's venue informal meeting to sit in rows to stretch one's legs rooming list sales people sales lunch зд. they're here for two days. perhaps only ten require accommodation. пожелания в отношении op ганизации питания определяться с местом проведе ния деловой встречи неформальная встреча сидеть рядами размять ноги список размещения гостей по номерам коммерсанты деловой ланч Task 2 Read the previous text once again and entitle it. At lunch time delegates often have only forty-five minutes to an hour. The delegates might want some activities organized. So you must work out a rooming list. or will they want a party? So when you have all this information you can go about booking. If you've got a conference of twenty. Perhaps they want to go out and see the local sights. so you can spend a couple of hours over the meal and have a formal one. are the delegates going to have any leisure time? For instance. perhaps they want an organized sporting activity. if this is a residential conference.last evening to make it more of an occasion. some of these guests are very important people. and so they'll want a fast buffet service where they can have as much or as little as they want.they haven't got any work to do in the conference. Then you can get down to the menu arrangements . Will they want a disco or a casino set up.

Why can the type of activities and functions be dependent on the weather? 6. more of an occa sion to go about booking a rooming list Task 3 Look through the text and match the words on the right with the suitable attributes on the left: 1) local 2) rooming 3) ordinary 4) leisure 5) organised sporting 6) fast buffet 7) menu 8) gala 9) dining 10) next 11) adequate 12) training 13) sales 14)large 15) room 16) main 17) syndicate 18) overhead 19) conference 20) key a) equipment b) projector c) rooms d) size e) meeting f) people g) sights h) delegates i) list j) time k) activity 1) service m) arrangements n) dinner o) requirements p) thing q) car parking facilities r) points s) part t) session Comprehension Task 1 Answer the questions. Who pays usually for the main part of the conference? 8. What is the difference between training session and sales lunch? 5. What will you need to know in case you have been asked to organize a conference? 2. What must an agent know before he can decide on a venue where the conference is going to take place? 7. 1. Why must a travel agent know what his client actually wants to achieve? 4. What determines agent's choice of room's size? 81 .Task 2 Look through the text and give the Russian equivalents for the following word-combinations: to find a venue key points to make the booking to be dependent on to hold an evening garden party to be reasonably central to be near to good railway connections adequate car parking facilities to pay for peripherals syndicate room board meeting a training session get all sales people together conference equipment overhead projector flip charts to break in the middle for to stretch one's legs to make smth. What do the delegates pay for? 9. What is the most important point in organizing a conference? 3.

The delegates usually pay for themselves and the company pays only for their drinks and telephone calls. 3. A travel agent doesn't have to decide how long a particular conference is to last. What information does a travel agent need concerning refreshments? 11. 11. The type of activities and functions can be dependent on the weather. 2.10. 5. If some of participants are very important people they need to be placed into suites. 6. What is a fast buffet service? 14. At lunch time delegates often have only forty-five minutes to an hour. The most important point for an agent is the number of relatives accompanying delegates. Comment on the true statements and correct the false ones. so there is no need to make a break in the middle of the sitting for a cup of coffee. Once you have been asked to (выбрать место проведения и организовать) a conference. Then you have to decide how long (ваша конференция должна продлиться). Usually the company pays for (большую часть конференции) and the delegates pay for their drinks and (телефонные разговоры и другие услуги). Why must an agent work out a rooming list? Task 2 Say what statements are true and what ones are false. 4. if you (намереваетесь провести) an evening garden party. there are certain key points you will need to know before you can actually (резервировать места в гостинице). 2. The type of activities and functions (может зависеть от погоды). 7. A small board meeting usually is held for twenty people. 9. If you have a very large meeting in the ballroom you may need people sitting (рядами как в лекционном зале). 9. 10. By the time the participants of the conference get to lunch time they are going to be very hungry. All delegates usually want to be served in the conference room. how many days (вы полагаете) you're going to need and what time of the year you want to hold in. 1. The menu arrangements aren't very much determined by the time delegates have got for lunch. 14. The next thing to decide is what you actually (желаете достичь) with your conference. 8. Travel agents must find out venues in advance. (наиболее важным пунктом). is it а (учебный семинар) or are you having a sales lunch? 4. 10. 15. 82 . 1. How much time do delegates usually have at lunchtime? 13. is the number of delegates attending conference. The first. 5. You may (собрать всех своих коммерсантов) and you show them a new product. At a sales lunch an agent may get all sales people together and show them a new product. There are certain key points a travel agent will need to know before he actually can make the booking. 7. 3. And of course you need to know (кто фактически оплачивает конференцию). 8. and so they'll want a fast buffet service where they can have as much or as little as they want. for instance. Not all participants want a gala dinner on the last evening of the conference. 12. You also need to know (какие освежительные напитки) your delegates will require. 6. What are dining requirements? 12. A travel agent must decide himself where the conference is going to take place. 13. Task 3 Insert the corresponding English word combinations for the Russian components in brackets.

12. This will assist in generating maximum interest and attendance.11. the Tai Tourist Association is happy to advise on all the details connected with organizing and promoting your meeting. film. • Public relations contacts with local TV. Hong Kong public figures to provide welcome addresses at opening ceremonies and dinner functions. If you've got a conference of twenty delegates. Compare your title with that of your partner. 'Coming Meetings. • Ideas on 'Theme' evenings for gala functions with the names of suppliers and cost. • • Read the text once again and provide the title for it. Vocabulary notes on the text liaison with opening ceremony speedy clearance for to precede appropriate literature generating mayimiim interest display material to update biannually 'welcome' banner Task 2 Work in pairs. • Introductions to professional meeting organizers and display companies. widely distributed throughout the world and updated biannually. • Providing supplies of promotional literature for your mailing to potential delegates. • Listing of the event in the Association's calendar. • Special arrangements for an TTA representative to attend preceding events in order to assist in promoting Rangue as the next destination with supplies of appropriate literature and display materials. • Details of exciting and educational tours for accompanying persons who are not attending the meeting sessions. • Arranging for a 'Welcome' banner to be displayed at the airport. Material can be overprinted with the organizer's own text. And finally. связь с кем-либо церемония открытия ускоренная таможенная очистка предшествовать зд. are the delegates going to (организовать свой отдых)? Reading and discussion Task 1 Read the text and translate it. press. Conferences and Exhibitions'. необходимая (для конкретной цели) литература пробуждение максимального интереса демонстрационный материал обновлять каждые два года приветственный транспарант 83 . Find arguments 'for' and 'against' it. • Advice on Customs and Immigration procedures to facilitate entry for delegates and speedy clearance for literature and display material. and trade media. perhaps only (для десяти потребуется размещение в гостинице). and audio visual presentation. Once the decision to meet in Rangue has been made. • Information about. Services include the following. and liaison with. A comprehensive list of local entertainment groups and arts and crafts specialists that can be hired for social programs. if this is a residential conference.

September 21. functional business centers. architecture. cultural events and elegant shopping. many of the top hotel groups are increasing their range of extras for business guests. Moscow's premiere business property.Task 3 Discuss the following points. North America and Asia with convenient connections from any destination in the world.arge theatre-style sitting for 550 people and equipped for simultaneous translations for up to five different languages. For help see ike vocabulary notes that follow the text. Our Conference Hall provides an impressive setting for meetings and events . Moscow is renowned for its theaters. Competition among the world's leading hotel groups for corporate and business travellers has never been more intense and the methods used to attract them are becoming more diverse. Our twelve flexible banquet rooms can accommodate up to 1000 banquet style or 1500 for a reception. Your meetings will be handled in style with all the comforts and services you expect from an international hotel. some minutes from the Kremlin. Executive floors boasting bigger and better-equipped rooms. We will dedicate ourselves to ensuring that you and your group enjoy a unique and satisfying experience. • • • • • Where can Welcome' facilities be arranged? How can the TTA make it easier for delegates to enter the country? How does the TTA assist in encouraging maximum attendance at a conference? In which calendar are all the events listed? Who are educational tours arranged for? Task 4 Read the text and translate it. our versatile chefs and catering staff will gladly design menus to suit your special needs. Service includes complimentary drinks. Sheremetievo International Airport serves airlines from Europe. 2001 Vocabulary notes on the text business property to handle in style with to provide an impressive setting for to be equipped for simultaneous translations into foreign languages flexible banquet rooms versatile chef catering staff to enjoy a unique experience diverse 84 собственность фирмы обслуживать в соответствии предоставлять первоклассное оборудование для чего-либо иметь оборудование для синхронного перевода на иностранные языки банкетные залы с раздвижными стенами шеф-повар универсал обслуживающий персонал ресторанного комплекса получить неповторимое удовольствие разнообразные . The Radisson Slavjanskaya Hotel and Business Center. Whether your group is large or small. to gain the edge over their rivals. sophisticated health clubs and limousine transfers are now practically standard in good five-star hotels. The Moscow Times. The Radisson Slavjanskaya Hotel is the perfect venue for your next conference. But now. In addition to being the capital and major commercial center of Russia. offers the large and most functional conference and meeting facilities in the city with up to date equipment and modern technology. museums. gifts and even guarantee schemes. financial information centers and personal butlers. Red Square and Arbat Street. We are centrally located on the banks of the Moscow River.

Then listen to that of your partner.executive floors sophisticated health clubs limousine transfer to gain the edge over range of extras butler rivals Task 5 Work in pairs. A. оздоровительные центры с современным оборудованием доставка на лимузине превзойти. What is the advantage for a business traveller to be accommodated on executive floors? 4. Look at the following words and phrases and think up a story that might combine them all. 85 . tell it to your partner. What is the distinction between corporate and business travellers? 2. Whv are health clubs necessary? 6. Discuss the titles. 1. Task 3 Work in pairs. Give examples of the facilities of functional business centers. You may reorder them in any way you want using any form of the verb. Why do hotel chains cater for this special market? 3. Speaking Task 1 Define what Business Travel is. Ask each other as many questions as you can to learn further details or clarify some points. Why is it more convenient to be transferred to the airport by limousine than by other means of transportation? 7. 5. What services do many hotel chains offer as extras? Do explain the terms. Use the following words and word-combinations: to find a venue to hold (attend) a conference a training session function (syndicate) rooms conference equipment dining requirements Task 2 Divide the previous text into logical parts and entitle each of them. соперники Read the text once again and entitle it. Task 6 Work with your partner. resort area to hold a training session to find a suitable venue sales people perfect accommodation a sales lunch to work out a rooming list to make a break in the middle full board to spend leisure time adequate car parking facilities B. Discuss the following points. When you have decided upon the story. опередить кого-либо перечень дополнительных услуг дворецкий конкуренты. Choose the best one. • • помещения для проведения официальных мероприятий зд.

ищущий острых ощущений неограниченные возможности турист. to such locales as the Caucasus. to name just a few spots.the resources and possibilities of adventure travel are just now being tapped. подходить кому-либо зд. Altai. which has also become a valuable tool for discovering tours and expeditions in Russia. skiing and kayaking. Whitewater rafting. Karelia and Tien Shan. to experience the thrills and chills of smth. But such incidents usually happen when someone is travelling alone.2001 Vocabulary notes on the text vast and varied landscape the thrill-seeking tourist unlimited opportunities the adventure tourist to log on to the Internet distant regions horseback expedition to be ripe for worthwhile to long to do smth. A country as expansive and as culturally and environmentally diverse as Russia provides almost unlimited opportunities for the adventure tourist . выгодный страстно желать что-либо делать зд. to be a valuable tool whitewater rafting 86 обширный и разнообразный ландшафт зд. In well-organized groups. May 5. with its vast and varied landscape. who can usually provide a list of adventure travel agencies or log on to the Internet. Task 5 Speak individually or arrange a discussion on the subject: • The planning stages for a conference Additional reading Task 1 Read the following text and translate it.that is. for traveller wfoo prefers the exotic and the active. ищущий приключений зд. Russia is ripe for those who are interested in hunting and fishing trips. турист. can simply call some local travel agents. the Valley of the Geysers and brown bears await. Worthwhile insurance package includes such things.Task 4 Give summaries of the logical parts you have divided the text into. Petersburg. horseback expeditions. The Moscow Times. where volcanoes. Many of the more daring foreign tourists are now making their way well beyond Moscow and St. Those who are longing to experience the thrills and chills of adventure tourism. it's difficult to imagine that the allure of Russia's beauty and open spaces will be by-passed. The isolation and high crime rates of many of the more distant regions can make adventure travel as dangerous as it is thrilling. has lots to offer to the thrill-seeking tourist. But for those who are interested. содер жащимся в Интернете удаленные районы конная экскурсия зд. the possibilities are rich. обратиться к сведениям. problems seldom occur because the trained guide knows where to go and where not to go. связанные с чем-либо являться ценным инструментом спуск на плотах по горным рекам . Since it is a relatively new market particularly with regard to foreign tourists . For help see the vocabulary notes that follow the text. And with extreme sports and adventure vacations growing in popularity around the world. and are willing to take a few risks. Though perhaps the most popular destination for adventure travellers is Kamchatka. переживать захватывающие мо менты. Russia.

очарование. на притягательная каяке (лодке путешествие эскимосов) Task 2 Read the text once again and entitle it.allure сила kayaking зд. 87 .

компетенция распространяться отвечать стандартам чистота финансовые условия карточки прибытия в страну и убытия из нее проявлять щедрость доход. Vocabulary notes vital locality to perform research to occur to be involved to be engaged licensing requirement to advertise at the ministerial level semi-official status to promote tourism to relax visa requirement entry formalities travelling outward accommodation catering services entrance requirements to restrict entry ay-to-day regulation tourist facilities jurisdiction to extend to to maintain standards cleanliness financial arrangements embarkation and disembarkation cards to act out of generosity revenue the market potential to fill jobs to generate jobs in the long run 88 жизненно важный местность. To discuss the roles of government in tourism. Государственное регулирование туризма) Objectives: To give a definition of regulation in tourism. To learn about various kinds of research in tourism. продвигать туризм ослаблять. случаться быть включенным.Unit 6 Regulation. смягчать требование наличия визы формальности при въезде в страну путешествия за границу размещение в гостиницах услуги. район проводить исследования происходить. To talk about perspectives of development in tourism. выручка рыночный потенциал заполнять вакантные рабочие места создавать новые рабочие места в конце концов . связанные с питанием. регулирующие повседневную деятельность туристические услуги. Research and Development in Tourism (Раздел 6. капитальные туристические сооружения юрисдикция. общественное питание требования при въезде в страну ограничивать въезд положения. задействованным. охваченным быть задействованным требования по лицензированию рекламировать на уровне министерств полуофициальный статус содействовать туризму.

To occur 3.to postpone to institute a training program to relax regulations catering establishments improvement of the infrastructure откладывать. Day-to-day basis 2. Catering services 7. 1. Infrastructure 4. Discuss the following points. to take place f) events taking place during several days coming one after the other g) the facilities that are necessary before development of an area can take place Task 3 Fill in the blanks with suitable words: recorded accurate spends estimates 89 nose-counting stay . Why does government usually pay lots of attention to devel opment of tourism? 2. переносить на более позднюю дату создавать программу профессиональной подготовки ослаблять требования положений. Disembarkation cards 5. Entry visa 6. What is a visa? 5. Embarkation cards a) arrival cards b) a cards filled out by international passengers when leaving a foreign country c) a travel document that gives permission for a foreigner to enter another country d) services where the public can obtain food and drink e) to happen. What do research and analysis in tourism usually consist of? 4. In what way can development of tourist industry help to de crease the unemployment rate? 3. What are duty-free goods? Vocabulary focus Task 1 Read and translate the following international words: component result actively importance regulation construction basis especially technique bureau prevent licensing second industrialized ministerial status generally periodically Task 2 Match the words or word-combinations with their definition: 1. подзаконных актов предприятие общественного питания совершенствование инфраструктуры Warming up Task 1 Work in pairs.

but it occurs in industrialized areas as well. 1) to be vital to tourism 2) to the day-to-day basis 3) to discourage tourism 4) catering services 5) to meet the provisions of 6) to be within one's jurisdiction 7) licensing requirements 8) to maintain standards of cleanliness 9) disembarkation cards 10) social impact a) удовлетворять требованиям b) быть в чей-нибуть компетенции c) требования по лицензирова нию d) соблюдать стандарты чистоты e) карточки убытия f) социальные последствия g) услуги по питанию h) отпугивать туристов i) ежедневно j) быть жизненно важным для туризма Reading Task I Read the text and translate it. One method of research in this case is by checking hotel______. 8. But this method______ the many travellers who ____with friends or relatives. once on his way to his destination and again on his return trip. Travel is made easier when 90 . This is especially true in the developing countries. Travel statistics should be considered as ____ rather than accurate figures. They also regulate the different components of the industry on the day-to-day basis. they perform research and analysis that result in statistics on the tourist industry. state. Fourth. where there are many international_____at short distances from each other. In many countries. Research. 6. For help see the vocabulary notes that follow the text. One of the ways in which countries or regions can promote tourism is by relaxing the kind of regulation that usually comes under the heading of 'red tape'. these figures can be_____. In the United States there is a Travel Bureau in the Department of Commerce. there is usually a tourist bureau with official or semi-official status. Third. Second. More______is a combined arrivel-departure card system. but this requires a large enough clerical staff to check all the cards and_____the information on them. or locality toward tourism. 2. 7. This system of______has tended to reflect more tourist traffic in the European countries than in fact there really is. Even in countries where the tourist industry has less economic importance. Regulation. governments generally set the policy of their country. tourism is so important that its interests are represented at the ministerial level of government. In Europe. governments are actively engaged in promoting a flow of tourists to their regions with advertising or public relations techniques. 3. Task 4 Match the words and word-combinations on the left with their Russian equivalents on the right. First. A traveller going from the United Kingdom to Spain or Italy by car would probably pass through France_____. A more accurate system is the tourist-day-a-count of the number of days the tourist_____in an area. they are often involved in the development of tourism in their areas. 4. 9. 5. His travel would therefore be_____as two arrivals in French tourist statistics. and Development in Tourism The roles of government are vital to tourism. Many tourist countries give their statistics____ arrivals.disregards deceiving borders occupancy coordinate in terms of twice 1.

In some cases. The regulation generally begins with the construction of facilities when the builders have met the provisions of the local building code. this may work to prevent the country's nationals from travelling outward. In other cases. проявлять щедрость местные законы о строительстве 91 . and water supply. Catering establishments must be inspected periodically in most localities to ensure that they maintain standards of cleanliness. Any country can discourage incoming tourism simply by not providing accommodation and catering services. sewers. It extends to various kinds of licensing requirements once the business is in operation. смягчать содержание постановлений. бюрократическая система зд. telephone service. поток туристов зд. builders and operators are allowed to run their facilities for as long as ten years without paying taxes. and construction of the superstructure. Many governments institute such programs in order to have people available to fill the jobs generated by tourism. воздействие на окружающую среду зд. Research in tourism involves: checking on tourist expenditures. there must be an indirect investment in the form of building or improving the infrastructure. сдерживать развитие туризма зд. it usually attempts to determine the market potential .what tourism will do to the natural surroundings. Many countries have become involved in the development of tourism through direct financial investment. регулирующих зд. One of the principal purposes for the existence of either official or semi-official tourist bureaus is to gather travel statistics. setting visa and entrance requirements that severely restrict entry. Vocabulary notes on the text flow of tourists to undertake tourism development social impact to relax the kind of regulation discourage tourism on the day-to-day basis sewer red tape environmental impact to act out of generosity local building code зд. поддерживать развитие туризма зд. governments are not acting merely out of generosity in giving out such benefits. Another way in which government encourages tourism is through training programs for service personnel. воздействие на социальную сферу зд. National policy can also discourage tourism.there are no visa requirements and when the entry formalities are simple. These forms are also known as embarkation and disembarkation cards. determination of the social impact of tourism on the area. The research is followed by the actual planning and development that include improvement of the infrastructure. Of course. Even where government investment is not direct. The arrival cards that are a customary feature of international travel are the basis for many of the statistics. по мере возникновения проблем. In some cases. taxes can be reduced or payment can be postponed until the operation is returning a profit. This is followed by studies of the social impact and very often of the environmental impact . Before a government undertakes tourist development. airports. electricity. financial arrangements. The infrastructure consists of those things that are necessary before development can take place roads. or by restricting the length of time a traveller can stay in that country. since their own revenues increase in the long run as a result of the money brought in by tourism.the number or percentage of travellers it can hope to attract. Governments at all levels are also involved in day-to-day regulation of the tourist facilities within their jurisdictions. Departure cards are also required in several countries in order to get more accurate figures on the length of the tourist's stay. finding out the purpose of the trip or the tourist's reaction to his vacation. регулярно канализационная система зд.

Reading check Task I Look through the text once again and find the English equivalents for: активно участвовать в стимулировании происходить быть задействованным в чем-либо осуществлять исследования быть особенно справедливым в отношении чего-либо на уровне министерств иметь полуофициальный статус в рамках своей юрисдикции стимулировать приезд туристов обеспечивать жильем ограничивать въезд противодействовать притоку туристов заполнять карточку прибытия сокращать налоги откладывать дату платежей доходы увеличиваются канализационная система система водоснабжения в конечном счете создавать рабочие места заниматься развитием туризма финансовые условия иметь в наличии организовывать программы заполнять рабочие места Task 2 Look through the text once again and give the Russian equivalents for the following phrases: to restrict in the long run to undertake tourist development sewer social impact on to encourage tourism to be postponed to institute a program to increase revenues to run one's facilities disembarkation card to get accurate figures to maintain standards licensing requirements to act out of generosity to fill a job water supply standards of cleanliness semi-official tourist bureau catering services entry formalities to be engaged in promotion public relation techniques to relax regulations to be involved in locality at the ministerial level Task 3 Look the text once again and match the words on the right with the suitable attributes on the left: 1) 2) 3) 4) 5) 6) 7) 8) 9) different day-to-day industrialized public relations ministerial economic tourist semi-official visa a) level b) importance c) tourists d) purpose e) areas f) status g) techniques h) basis i) components 92 .

1. Comment on the true statements and correct the false ones. How can governments discourage incoming tourism? 7. 93 . What are some of the direct ways in which governments can become involved in developing a tourist industry? 14. 1. What is the present tendency in tourism development? Task 2 Say what statements are true and what once are false. What is one way in which government can adjust regulations to increase tourism? 5. What does research about the social impact of tourism try to determine? 12. What do most governments now try to do when developing new resort facilities? 13. Red tape such as visas and complicated entry formalities make it easy to travel from one country to another. What are the usual steps that are taken by a government interested in the developing of tourism? 17. What is involved in other kinds of tourist research? 11. What are some of the day-to-day kinds of regulation of tourist facilities in which governments are involved? 8. All countries make more money from incoming tourists than their own citizens spend in other countries. What kind of official and semi-official tourist bureaus are there in Russia? 4. What kind of encouragement can a government give to tourism by way of providing personnel? 16. By what kind of offices is government represented? 3. Are tourist statistics always accurate? 10.10)entry 11) incoming 12) catering 13) local building 14) principal 15) market 16) international 17) customary 18) disembarkation 19) tourist 20) environmental 21) natural 22) actual j) bureau k) requirements 1) formalities m) services n)code o) planning p) surroundings q) impact r) travel s) potential t) feature u) card v) expenditures Comprehension Task 1 Answer the questions. All tourist statistics are completely reliable. Governments never attempt any kind of day-to-day regulation to any part of the tourist industry. What is one of the principal means for gathering travel statistics in international tourism? 9. 2. Government plays only a minor role in tourism. What are some of the different roles performed by government in tourism? 2. What kind of indirect investment is usually necessary before a tourist industry can be developed? 15. 5. 3. What are the visa and entry regulations in Russia? 6. 4.

8. Governments never participate in programs to train personnel for tourist-connected jobs. Governments (на всех уровнях) are also involved in day-to-day regulation of the tourist facilities within their (юрисдикция). 1. 5. financial arrangements. telephone service. and parking lots are all part of the infrastructure. 12. airports. 14. Hotels. Many governments institute such programs in order to (иметь в наличии людей) to fill the jobs generated by tourism. Recreational travellers consider personal safety a matter of primary importance. The research is followed by the actual planning and development that include (совершенствование инфраструктуры). 3. 11. In some cases. The tendency today is against careful planning of resort areas. since their own (доходы возрастают) in the long run as a result of the money brought in tourism. 13. Even in countries where the tourist industry has less (экономическая значимость). 9. 4. 13. 94 . there is usually a tourist bureau with official or (полуофициальный статус). 10. 11. Arrival and departure cards serve as a primary source of tourist statistics. finding out the purpose of the trip or the tourist's reaction to his vacation. No research is ever done concerning the reasons why people travel or their reactions to their vacations. Task 3 Insert the corresponding English word-combinations for the Russian components in brackets. Any country can (сдерживать) incoming tourists simply by not providing accommodation and (услуги. The infrastructure can be quickly developed without any planning or assistance from government. but very difficult to find out how much he spends on travel and accommodations. Governments are actively (участвует) in promoting a flow of tourists to their regions with (реклама) or public relations techniques. The infrastructure consists of those things that are (необходимые) before development can take place . Travel is made easier when there are no (визовых требований) and when the entry formalities are (просты). Research in tourism involves: checking on (расходы туристов). restaurants. 12. 15.6. One of the (основные причины) for the existence of either official or semi-official tourist bureaus is to gather travel statistics. Many governments have made direct financial investments in the development of tourist facilities. 10. 8.roads. builders and operators (разрешать) to run their facilities for as long as ten years (не уплачивая налогов). 7. Governments are not acting merely out of (щедрость) in giving out such benefits. связанные с питанием). A system of cross-checking arrival and departure cards gives a more accurate count of tourist-days spent in a country. electricity. 7. 6. setting visa and entrance requirement. Many countries have become (вовлекать) in the development of tourism through direct financial investment. (канализационные системы). It is very easy to check on a tourist's purchases. swimming pools. (Учреждения общественного питания) must be inspected periodically in most localities (чтобы убедиться) that they maintain standards of cleanliness. golf courses. 9. and (строительство) of the superstructure. 2. and (системы водоснабжения). 14.

Coming the other way. the figures are not exact because the statistics were compiled from border 95 .2 million. according to recent report by the department of strategic tourism development of the Economic Development and Trade Ministry.2 million 167. Look at the following words and phrases and think up a story that might combine them all. government figures show. a questionnaire to determine the social impact of tourism on an area to find out the purpose of the trip or the tourist's reactions on his vacation Task 2 Divide the text into logical parts and entitle each of them. as many as 21 million people visited Russia last year. Then listen to that of your partner. Use the following words and wordcombinations: different methods of research to collect data and to gather travel statistics arrival and departure cards. the number of people visiting Russia last year grew 15% to 2.Speaking Task 1 Define what research in tourism is. Task 4 Give summaries of the logical parts you have divided the text into.. to determine the social impact of tourism on an area to become almost a prerequisite to undertake tourist development to have the negative effect on some places the tourist industry in. A.resorts was unplanned rapid expansion to cause antagonism between tourists and local citizens the gap between the income of the local people and tourists to reinforce this strain by racial and political tensions rudeness to guests and violence against tourist and hotels B. tell it to your partner. When you have decided upon the story. Ask each other as many questions as you can to learn further details or clarify some points. Including citizens from the Commonwealth of Independent States.000 more than pre-crisis 1997. For help see the vocabulary notes that follow the text. However. . • • • • Does the Russian government encourage tourism? How is tourism regulated in Russia? Who carries on statistical research on tourism in Russia? Is the participation of the Russian government in tourism adequate? Additional reading Task 1 Read the text and translate it. Task 3 Work in pairs. Task 5 Speak individually or arrange a discussion on the following. You may reorder them in any way you want using any form of the verb. . just a few thousand short of the record 1997 total. The number of Russians travelling abroad grew 64% last year (2000) to 4.

the ministry said that as many as 18 million Russians traveled abroad last year (2000). followed by China and Turkey. one of the country's leading providers of travel services to Cyprus. The Moscow Times. Task 3 Read the text and translate it. Nevertheless. представляемые правительственными ведомствами Содружество Независимых Государств департамент стратегического развития туризма Министерство экономического развития и торговли составлять отчеты с пограничных контрольнопропускных пунктов зд. Cyprus with 109.000 and Italy with 106. 68.000 and the United Arab Emirates with 89. The Physical Culture. Other popular destinations include Egypt with 114.000 rubles. The number of incoming tourists rose last year (2000). China. where nearly 1 million Russians traveled. Britain. наиболее посещаемое место (дестинация) первый (из перечисленных) Task 2 Read the text once again and entitle it. Including trips to CIS countries. while Egypt and the United Arab Emirates are usually visited in the winter. in order.control records. Lithuania and France. The summer travel season is fast approaching and the government is tryiag to tighten its grip on travel industry companies.000. followed by Finland. For help see the vocabulary notes that follow the text. Business travel to Russia rose by 9% to almost 2 million people. tourism on both sides is en the rise. Tourism and Sport Ministry has refused to renew Zeus' international travel and tourism license. Rounding out the top 10. Tourism and Sport Ministry is preparing to create an intergovernmental oversight commission for enforcing tourism legislation. Zeus had continued its operations after expiration of its first license.000.000.000 visited Britain. The Physical Culture. the top destination was Poland. In Western Europe. and the company provided travel 96 . while only 25. The commission may also take up the case of the Zeus Travel. were Germany. Vacations abroad and at home cost roughly the same and Russian people are choosing the former. while foreign partners are doing their best to collect on old debts. Latvia. according to tourist agencies. with roughly half of that. Some of the first companies likely to be affected are travel agencies in debt to Transaero airline: Moscow Tour. Turkey and Cyprus are most popular in the summer. more than 2 million rubles.000 Russian tourists. or 741. the United States. 2001 Vocabulary notes on the text travelling abroad government figures the Commonwealth of Independent States (CIS) the department of strategic tourism development The Economic Development and Trade Ministry to compile border control records the top destination the former путешествовать за границу данные. unlike in other countries where a full range of indicators exists. more than 900. Excluding the CIS. came from Poland. Italy. during the review period for a second license. The largest number of visitors. and Prestige International Travel Center. the most popular destinations were Spain with 111. Eksotour. Spain.500 rubles. April 20. France hosted 61.000.

As a result of government's firm decision not to renew Zeus' license. But these days. Tunisia has lodged a complaint against Apeks Travel for not fulfilling its obligations to its partners. не делать чего-либо хранить что-либо в секрете. The names of debtor-companies have been kept confidential until now because their problems had been considered only temporary. expiration of a license to start to get tough with to file (to lodge) official complaint with. to keep smth.. A travel agency in Spain's Catalonia has been contemplating an offer to sell off a debt of about 100. пострадать заняться каким-то вопросом отказываться что-либо делать истечение срока действия лицензии начинать вести себя жестко в отношении кого-либо подавать кому-либо официальную жалобу на кого-либо выполнять обязательства по отношению к кому-либо рассматривать предложение сделать что-либо зд. Task 5 Read the text and translate it. the country's increased openness sparked vast interest in tourism around the world. From England. the company may be forced to change its well-known name. there are threats to compile an international blacklist of companies that have failed to pay for English companies' services.services outside the parameters of its license.000 dollars owed it by a Russian partner.. регулирующие туристический бизнес быть затронутым. These aren't easy times for promoting travel to Russia. to fail to do smth. For a few years following the collapse of the Soviet Union. 2000 Vocabulary notes on the text to approach to tighten one's grip oversight commission to enforce tourism legislation to be affected to take up a matter to refuse to do smth. This could cause a number of scandals on the travel market. For help see the vocabulary notes that follow the text.. especially as Russia is often portrayed by media abroad as a bandit-ridden Babylon. confidential to consider problems temporary приближаться усиливать контроль наблюдательная комиссия усилить законы.. The national representatives from Spain and Tunisia have filed official complaints with the Russia government about the country's travel agencies. where no one can ensure the safety and comfort of foreign visitors.. The Moscow Times. 97 . to fulfill obligations to to contemplate an offer to do smth. February 14. Tour agents from Great Britain. Spain and Tunisia have already started to get tough with Russia. не разглашать считать (рассматривать) проблемы временными Task 4 Read the previous text once again and entitle it. interest is on the wane. against.

and then how much they are exiting with . the fact that these archaic regulations continue to exist is mystifying. project manager for DRUM Resources Ltd. but then never actually check into the hotel once they arrive. According to experts. and the requirements for obtaining them are cumbersome. замедляться быть утомительным. As they were leaving Moscow. area director of sales and marketing for Marriott Hotels in Moscow. tourists book reservations in a hotel to get a tourist visa. visitors can still be grilled on how much money they enter Russia with. For many travellers. August 8. 2000 Vocabulary notes on the text these aren't easy times to spark vast interest to be on the wane to be cumbersome to acquire extra cash to grill on automatic teller machine (ATM) to buck the system сейчас не простое время пробуждать широкий интерес зд. Customs officials can be as unwelcoming. Some travel agents that arrange visas limit the tourist visa to 14 days. the tourist must have a booked accommodation in a hotel . the situation at a number of airports is getting critical and is putting off many travellers. снижаться. adding that he would like to see the many positive aspects of Russia mentioned in media reports. though currency restrictions are supposedly being eased. For example. Current visa regulations also stipulate that in order to receive a tourist visa. which dictates commercial-andtourist-visa policy.'We tend to think of CNN as one of our biggest enemies'.said Robert Overend. Russian travel visas are expensive.a serious obstacle for the more casual and spontaneous traveller or backpacker. Many of the problems of travelling to Russia are well known. Often. Marcus Tabbutt-Ford. вовать системе Task 6 Read the previous text once again and entitle it. Risk-management company says the number of incidents being reported at Sheremetyevo 2 has increased since 1999. The Moscow Times. Problems later develop when officials discover the visa was never registered properly. подвергать допросу с пристрастием противодейст- банкомат сопротивляться. text. many have begun to wonder if foreign travel is even welcomed by the Russian government. some travel problems are so acute. As a result there has been an increase in demand for companies like his to provide security for incoming travellers at the airport and even to deal with the aggressive taxi drivers. He is aware of several recent occurrences in which a gun was drawn on a passenger in and around the airport.as if there was not a single automatic teller machine (ATM) in the country from which you could have acquired extra cash. the group was separated and some of its members subjected to vaginal and anal cavity searches. сложным получать дополнительные наличные деньги зд. while those who try to buck the system can run into trouble. In March a Belgian family was stopped and searched for no apparent reason at Sheremetyevo Airport's terminal 2. . And the trouble only begins there. In fact. For help see the vocabulary notes that follow the In December of the year 2000 almost all European Union countries agreed to grant Bulgarians the right to travel visa-free for tourism and business. setting aside fears that they 98 . though the Foreign Ministry. Task 7 Read the text and translate it. Foreign tourists who follow the visa regulations don't usually experience any problems. Russian visa requirements are stringent for tourists. puts the limit at one month.

might overstay to work illegally or seek social benefits. The new rules are expected to take effect this spring. The West won the Cold War in part with a slogan of 'freedom of movement', but then imposed 'another curtain - on the other side', by requiring visas and, in many cases, not easily granting them. The travel issue was particularly galling for Bulgarians because the visa requirement was seen both as an insult and a barrier to the growth of private business, blocking entrepreneurs from making timely visits to customers and partners in EU countries. The new privilege applies to travel from Bulgaria to the 13 of the 15 EU member states all but Britain and Ireland - that have joined the Schengen accord, which ended passport checks on common borders. The recent action by a council of EU interior ministers was seen as a reward to Bulgaria's nearly 4-year-old center-right government for its willingness to meet specific requirements such as the introduction of hard-to-forge passports and tighter border controls. Some people also saw it as recognition of the country's painful efforts to push forward market-oriented economic reforms, its success in building a solidly democratic political system and its support for NATO's air campaign last year against Yugoslavia.
The Moscow Times, January 20, 2001

Vocabulary notes on the text willingness to travel vise-free to set aside fears to overstay to be galling for an insult the Schengen accord зд. готовности путешествовать без виз отбрасывать в сторону опасения оставаться в стране после окончания срока действия визы быть обидным, оскорбительным оскорбление, унижение Шенгенские соглашения

Task 8 Read the text once again and entitle it. Task 9 Read the text and translate it. For help see the vocabulary notes that follow the text. The Kommersant and Izvestia dailies reported on the 12th of April that the German consulate had tightened its tourist visa policy and had rejected 90% of tourist visa applications that day. Germany is one of the most popular travel destinations for Russians in Western Europe. Tobias Bergner, spokesman of the Germany Embassy, said that he was unaware of any change in the consulate's policy. He said that the consulate had been perhaps easier on some 'privileged' agencies, and now the rules were just being enforced. Privileged agencies were entitled to obtain tourist visas without the clients having to appear at the consulate. About 60 firms, including Altus and Chaika Tur, are among the firms with 'privileged' status. Bergner said Russians wanting visas for purposes other than tourism are required to appear at the consulate in person. General director of the Chaika Tur, an agency that specializes in German tourism, says that 75% of his clients are individual travellers, while the consulate is accepting tourist visa applications only for people on group tours.
The Moscow Times, April 15, 2001

Vocabulary notes on the text

99

to tighten tourist visa policy visa application to reject German Embassy to be unaware of to enforce rules Task 10 Read the text once again and entitle it.

зд. ужесточать визовую политику заявление с просьбой о выдаче визы зд. отказать в выдаче виз посольство ФРГ не знать, быть не в курсе зд. ужесточить требования

Task 11 Read the text and translate it. For help see the vocabulary notes that follow the text. Russians who obtain visas to Scandinavian countries and Finland are now able to use the permits to travel throughout the rest of the European Union. Sweden, Norway, Denmark, Iceland and Finland on April 14 2001 joined the Schengen 1985 accord, which gives travellers from non-EU nations the right to move freely between most European countries. The move simplified travel for Russians by allowing them to visit all EU countries except Britain and Ireland with a single visa. For the law-abiding citizens it is a clear benefit. Travellers should apply for a visa to the consulate of the country that they really plan to visit instead of option for a country with less complicated visa requirements. It is recommended not to conceal the real country of destination. To get a finish visa an applicant still needs to submit a foreign passport, an invitation and medical insurance. The Danish Embassy, in contrast, does not require the insurance. The prices remained about the same - between $20 to $30, depending on the country. But some Russians are unconvinced that the northern nations' inclusion in the Schengen accord will do anything more than make the process of obtaining visas more complicated. Travellers who already have visas to these countries are still able to travel with them, but only to the country that issued the visa. Finland was the most popular destinatio'n among the northern nations, with 316,000 visas being issued to Russians last year, according to the Finnish Embassy. Sweden and Norway processed about 50,000 visas each, while Denmark handed out 15,000 and Iceland 1,200.
The Moscow Times, April 16, 2001

Vocabulary notes on the text to obtain a visa to Norway the rest of the European union to simplify travel law-abiding to apply for a visa to the consulate instead of option for complicated visa requirements to conceal to remain about the same получать визу в Норвегию зд. остальные страны Европейского Союза упрощать путешествие Task 12 Read the text once again and entitle it. зд. законопослушный запросить визу в консульстве вместо того, чтобы выбирать сложные визовые требования скрывать, утаивать оставаться почти такими же to be unconvinced to issue (to process) the visa

не быть уверенным выдавать визу

100

Unit 7 Tourist Promotion
(Раздел 7. Рекламная деятельность в туризме)
Objectives: To give a definition of tourist promotion. To learn about various kinds of promotion. To talk about special skills desirable to carry out promotion.

Vocabulary notes
tourist promotion residents of urban centers to be prosperous income of disposable income fringe benefits paid vacations seasonal bias vacation season to go off to a resort resort in the mountains or at the seashore to promote heavily to leave Paris in august for the south of France to endure a cold ski facilities amenities familiarization tour to purchase throwaways disgruntled tourists to spread around winter sports enthusiasts publicity рекламирование туризма жители крупных городов быть преуспевающим доход, прибыль чистый доход, доход после уплаты налогов, располагаемый доход дополнительные льготы оплачиваемые отпуска сезонные колебания потока туристов сезон отпусков отправляться на курорт курорт в горах или на берегу моря активно пропагандировать, содействовать продвижению туристических услуг на туристическом рынке уезжать в августе из Парижа на юг Франции переносить холод, жить в суровых (холодных) климатических условиях оборудование для занятий лыжным спортом приспособления, удобства ознакомительная поездка приобретать, покупать рекламные листы, буклеты разочарованные, расстроенные туристы распространять поклонники, энтузиасты зимних видов спорта массовая реклама, пропаганда

Warming up
Task 1 Work in pairs. Discuss the following points. 1. What does promotion include?
101

6. and Esna. 7. 5. 102 . 7. What is the difference between print media and broadcast media? Vocabulary focus Task 1 Read and translate the following international words: established industrialized enthusiasts conglomerations manipulate resident to attract media special-interest concentrate urban centers seasonal term differentiate stewardess Task 2 Match the words or word-combinations with their definitions. You will have the_____to visit the Egyptian Museum and see the____from Tutankhamun's Tomb. What are the media? 4. 6. 1. There will be_____of free time to relax by the_____ or go shopping in the city. Visit the_____ Valley of the Kings and the_____Tempie of Karnak. The 'Egyptian Adventure' offers you the chance to see the most_______treasures of ancient Egypt and include a luxurious four-day_____on the world's most romantic river. You fly to Cairo on an Egypt Air Airbus 300. Fringe benefits 4. 8. Then you fly to Aswan. Promotion 2. Edfu. Direct mailing Task 3 Fill in the blanks with suitable words: plenty transfer return cruise gold gentle opportunity hunt breathtaking famous temples chance magnificent stay pool 1. and____in the magnificent Cairo Sheraton Hotel. 9. you____to the Luxor Sheraton Hotel. On the way you will visit the_____at Kom Ombo. When you arrive at Luxor. 4. There will also be an _____ to visit the pyramids and the Sphinx. 2. where you begin the______four-day cruise down the Nile to Luxor. What is the purpose of tourist promotion? 3. 5. 3. 8. Destination advertising 3. Throwaway Media Brochure Credit card Familiarization a) a one-page advertising that can be widely distributed by mail or by hand b) a pamphlet usually put out for promotional purposes с) a form of promotion that involves mailing brochures or throwaways to a selected list of people d) making something familiar or known e) the paid vacation f) advertising that stresses a resort area or some other tourist destination g) the means of spreading information h) paid advertising and public relations efforts that in case of tourism encourage recreational travel i) a card issued by a bank to a person with a good credit rating 9. Shoppers can____for souvenirs in the bazaar.2.

They include official and semi-official tourist bureaus. Winter vacations have been heavily promoted to spread tourism more evenly throughout the year. residents of urban centers.10. In France. The biggest attraction of all. Through their tourist offices. it is necessary to attract people who would not have traveled much until the last few years. and prosperous. The third goal of tourist promotion has been to overcome what might best be called its seasonal bias. you_____ to London via Cairo. for example. is a vacation in sun. summer was the traditional vacation season. retail travel agents. people went off to a resort in the mountains or at the seashore during the hot months. The first is to retain the established market of people for whom travel is a normal form of recreation. has long made it an attractive resort. In order for tourism to grow. These include not only office workers. now fight for fringe benefits such as longer paid vacations and shorter workweeks. There has been a big increase in facilities for winter sports. the summer vacation has extended even to the shutting down of many stores and small businesses. The winter sunshine of Marrakech in Morocco. and individual hotels or hotel chains. Hundreds of thousands of Frenchmen leave Paris in August for the south of France or for destinations outside the country. In many countries. In the United States. well educated. After two days.000 a year or more. the transportation companies. For help see the vocabulary notes that follow the text. with income of $25. проводить различие между чем-либо 1) главная тема разговоров m) средства распространения информации n) оборудование и удобства o) заставлять быть честным p) быть серьезным фактором Reading Task 1 Read the text and translate it. Some areas have been able to combine both attractions. Parti I There are three aims of most tourist promotion. having achieved high wage levels for workers in the industrialized countries. The second purpose of tourist promotion is to increase the size of the market. Task 4 Match the words and word-combinations on the left with their Russian equivalents on the right. and now ski facilities have been developed in the nearby Atlas Mountains for winter sports enthusiasts. Many different organizations are involved in tourist promotion. especially to people who must endure a cold and gloomy northern winter. It is significant for tourism that labor unions. Generally they are likely to be between thirty and fifty years of age. for example. 1) to retain 2) for tourism to grow 3) disposable incomes 4) fringe benefits 5) a resort in the mountains 6) a resort at the seashore 7) an attractive resort 8) hotel chain 9) publicity 10)facilities and amenities 11) means of spreading information 12) to reach the largest market 13) to differentiate between 14) a major topic of conversation 15) to be a powerful force 16) to keep smb. but also industrial workers with much larger disposable incomes than ever before. honest a) дополнительные льготы b) горный курорт c) сохранять d) популярный курорт e) сеть гостиниц f) массовая реклама g) имеющиеся в распоряжении клиента деньги h) чтобы туризм увеличивался i) иметь самую большую аудиторию j) морской курорт k) делать. governments do a great deal 103 . tour operators.

advertising is concentrated in particular areas. keeping the name of the company or the region in the public view without giving many specific details about services. especially of the institutional variety.the Moscow Times. especially tour operators and employees of the transportation companies and government bureaus. It can be an elaborate pamphlet on glossy paper with beautiful color photographs. Western Europe and Japan. TV time is also very expensive. It consists of stories placed in newspapers and magazines about travel. professional travel writers journey from resort area to resort area to report on the facilities and amenities that are available.have a weekly travel section. the travel section carries many ads for particular tours and particular resorts. or a simple throwaway with a page of details for a tour. for instance .are usually included in the term. Some institutional advertising appears in magazines. In Canada and the United States. stresses the destination. and that is what most of the airlines are emphasizing in their current campaigns. tours. Of the print media newspapers reach the broadest group of people. Most magazines nowadays are direpted to special interest groups.the United States and Canada. In addition to feature stories. and other parts of the whole tourist industry.publicity and advertising. Many papers in big tourist markets .notably travel agents are frequently provided with free trips to tourist destinations. Indeed. Tour operators distribute brochures and throwaways in large numbers to travel agents in the market area they are trying to reach. A person who has been intrigued by a general destination because of the colorful pictures on TV or travel posters could then find in the newspaper specific details about accommodation. Newspapers and magazines . Another kind of tourist-connected public relations comes under the heading of familiarization. one that generally cuts across different social and income groups. they may be so impressed by what they see that they will push that area or resort. Many newspapers and magazines carry such stories regularly as features. restaurants. There are two major kinds of promotion . they will be able to answer questions from their own experience. is unique in that it can reach people driving their automobiles. It is now generally accepted that the public does not really differentiate between one airline and another. Within those regions. Another form of advertising is the brochure. In Japan and Europe travel and tour advertising is concentrated in urban conglomerations like Tokyo. especially those involved in sales . Most of the advertising is directed toward the large tourist-generating regions . Part II Media is a term that is used for the different means of spreading information in the form of news and advertising. so it is used principally by transportation companies and government tourist agencies for institutional advertising. At best. no matter how pretty the stewardesses. both in the form of advertising and publicity. or how brightly painted the aircraft. the advertiser tries to select the particular medium that will reach those people who are likely to purchase the services that he is promoting.the print media .and radio and television the broadcast media . Radio. Once the market area has been pinpointed. A great deal of tourist advertising. Osaka. and in fact this is known as destination advertising.of travel promotion. so they receive a great deal more advertising. Television reaches the largest market. London and Paris. but for the most part they carry advertising directed to the groups who read the magazines. Tourist advertising is a large business in itself. and prices. And at least. People in the industry. accommodation. Perhaps the most effective kind of tourist promotion is the one that cannot be 104 . What the public is buying is essentially a destination. Familiarization trips are often extended to other people in the tourist industry. however. the cities of the northeast and of the Pacific coast produce more travellers than other areas. Publicity might well be termed free advertising. Radio serves a more limited audience. how elaborate the meal service.

a bad report spread around by disgruntled tourists may sharply cut tourism. On the other hand. A recommendation of a resort or hotel by one family to another can significantly influence the choice people are likely to make. отпуск в теплых краях отвечать на вопросы исходя из своего собственного опыта искусно выполненное печатное издани зд. Vocabulary notes on the text destinations outside the country to spread tourism to carry ads bad report vacation in sun to answer questions from one's own experience elaborate pamphlet word of mouth to be a powerful force to keep smb. Word of mouth guarantees that the tourist industry will provide more or less what it promises. what one person says to another about his vacation. места отдыха за пределами своей страны зд. the results of word of mouth can be good or bad. негативная информация зд. являться серьезным фактором заставлять кого-либо оставаться честным Task 2 Read the both parts of the text once again and entitle them. This is word of mouth. And this is indeed a major topic of conversation among people who travel. устный рассказ о личных впечатлениях зд. распределять поток туристов зд. Reading check Task 1 Look through the text once again and find the English equivalents for: жители крупных городов активно содействовать продвижению туристических услуг преодолевать сезонные колебания определяться с рынком потребителей туристических услуг уезжать на курорт закрывать магазин на несколько дней распределять поток туристов равномерно по всему году поклонники зимних видов спорта оборудование и удобства сеть гостиниц «продвигать» отдых на конкретном курорте отвечать на вопросы исходя из своего собственного опыта поставляющие туристов районы в определенных районах Тихоокеанское побережье другие средства распространения информации охватывать большие рыночные пространства информация доходит и до водителей целенаправленная публикация не проводить различий тщательно сделанное (выполненное) печатное издание устный рассказ о личных впечатлениях влиять на выбор клиентов являться значительной силой Task 2 Look through the text once again and give the Russian equivalents for the following phrases: 105 . honest зд. One might say that it is a powerful force in keeping the industry honest. содержать рекламные объявления зд. Like news stories.manipulated by the industry.

1. What kind of promotion and advertising are carried by the newspapers? 16. What kinds of organizations are involved in tourist promotion? 7. Where is most tourist advertising directed to? 12. In what way is the effort by unions to obtain more fringe benefits for workers significant to the tourist industry? 4. 1) powerful 2) disgruntled 3) destination 4) travel 5) feature 6) particular 7) simple 8) tourist-connected 9) seasonal 10) familiarization 11) tourist-generating 12) government tourist 13) the broadcast 14) different income 15) specific 16) limited a) advertising b) posters c) story d) resort e) throwaways f) tourist g) force h) details i) audience j) media k) groups 1) public relations m) regions n) bias o) trip p) agencies Comprehension Task 1 Answer the questions. What kind of market does television reach? 13. What kind of advertising is television used for? 14. What is the third aim of recent tourist promotion? 5. How do professional travel writers provide publicity for tourism? 10. What has been done to spread tourism more evenly during the year? 6. What is the second purpose of tourist promotion? 3. What are another kinds of tourist-connected public relations? 11. To what kind of market is most magazine advertising for tourism directed? 17. What has the first aim of most tourist promotion been in the last few years? 2.a normal form of recreation disposable incomes fringe benefits to spread tourism publicity and advertising facilities and amenities to push an area or a resort familiarization trip tourist-generating region to purchase services to reach people an elaborate pamphlet a simple throwaway significantly influence disgruntled tourists a powerful force to keep the industry honest Task 3 Look through the text and match the words on the right with the suitable attributes on the left. What is publicity considered to be? 8. Why does radio serve a more limited audience? 15. What are some types of publicity in tourist promotion? 9. What kinds of brochures are used in travel advertising? 106 .

18. How are brochures and throwaways distributed? 19. Why does much of the advertising of transportation companies f stress destination now? 20. What effective form of tourist promotion cannot be controlled by the industry? 21. What does word of mouth guarantee concerning the tourist industry? Task 2 Say what statements are true and what ones are false. Comment on the true statements and correct the false ones. 1. Very little advertising is carried on by the tourist industry. 2. The only group within the tourist industry that carried on promotion is made up of the transportation companies. 3. Fringe benefits such as paid vacations and longer weekends are an important factor in the growth of tourism. 4. Tourist promotion has only tried to retain the existing market of well-to-do, middleaged people who travel anyway. 5. There has been a great deal of efforts by the tourist industry to spread recreational travel more evenly throughout the year. 6. Magazines and newspapers never carry stories or articles about tourism or travel. 7. Travel agents, airline employees, and other tourist industry personnel often receive free trips to resort areas so that they can get to know different tourist places. 8. Tourist promotion is equally spread throughout the world since all places generate a large volume of tourist traffic. 9. Tourist statistics are never used to find out where travellers come from. 10. The different information media reach different groups of people. 11. Television time is cheap; thus, it is frequently used to advertise the details of specific tours. 12. Magazines are used to reach special interest groups with both institutional advertising and information about particular tours. 13. Brochures about tours are frequently mailed to people who are credit card holders. 14. All current airline advertising emphasizes in-flight services since it had been determined that this is what makes people want to fly. 15. Word of mouth has no influence on decisions that other people make about where to go on their vacations. 16. Word of mouth is helpful to the tourist because it helps to make the industry live up to its own advertising claims. Task 3 Insert the corresponding English words and word-combinations for the Russian components in brackets. 1. The first aim of most (усилия по содействию туризму) is to retain the established market of people for whom travel is a normal (форма отдыха). 2. The second purpose of tourist promotion is to (увеличивать размер) of the market. 3. In order for tourism to grow, it is (необходимо привлекать) people who would not have traveled much until the last few years. 4. It is significant for tourism that labor unions, having achieved (высокий уровень заработной платы) for workers in the industrialized countries, now fight for (дополнительные льготы) such as longer paid vacations and shorter workweeks. 5. The third goal of tourist promotion has been to (преодолеть то, что) might best be called its seasonal bias. 6. Hundreds of thousands of Frenchmen (уезжать из) Paris in August for the south of France or for destinations outside the country. 7. Winter vacations have been heavily promoted to (распределять) tourism (более
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равномерно по всему году). 8. The biggest attraction of all, especially to people who must endure a cold and gloomy northern winter, is а (отпуск в теплых краях). 9. Through their tourist offices, governments do а (большой объем) of travel promotion, both in the form of advertising and publicity. 10. Publicity consists of stories placed in newspapers and magazines about travel, (проживание, рестораны), and other parts of this industry. 11. People in the industry, especially those (занятые в торговле) - notably travel agents - are frequently provided with free trips to tourist destinations. 12. Professonal travel writers (путешествуют с одного курорта на другой) to report on the facilities and amenities that are available. 13. (Ознакомительные поездки) are often extended to other people in the tourist industry, especially tour operators and employees of the transportation companies and government bureaus. 14. In Canada and the United States, the cities of the Northeast and of the (Тихоокеанское побережье) produce more travellers than other areas. 15. (СМИ) is a term that is used for the different means of spreading information in the form of news and (реклама). 16. Once the market area has been pinpointed, the advertiser tries to select the (конкретное средство) that will reach those people who are likely to (продать) the services that he is promoting. 17. A person (кто был заинтригован) by a general destination because of the colourful pictures on TV or travel posters could then find in the newspaper specific details about (размещение в гостинице), tours, and prices. 18. A brochure can be an elaborate pamphlet on glossy paper with beautiful colour photographs, or а (простые рекламные буклеты) with a page of details for a tour. 19. Like news stories, the results of (личные впечатления) can be good or bad. 20. Word of mouth guarantees that the tourist industry will (предоставлять почти столько всего, сколько) it promises.

Speaking
Task 1 Define what tourist promotion is. Use the following words and wordcombinations: to retain the established market to increase the size of the market to overcome the seasonal bias in tourism to attract not only office workers, but also industrial workers much lprger disposable incomes to fight for fringe benefits longer paid vacations and shorter workweeks Task 2 Divide the text into logical parts and entitle each of them. Task 3 Work in pairs. A. Look at the following words and phrases and think up a story that might combine them all. You may reorder them in any way you want using any form of the verb. to be involved in tourist promotion official and semi-official tourist bureau to be able to combine both attraction to produce more travellers than other areas
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a recommendation of a re sort or hotel a major topic of conversation among people who travel B. When you have decided upon the story, tell it to your partner. Then listen to that of your partner. Ask each other as many questions as you can to learn further details or clarify some points. Task 4 Give summaries of the logical parts you have divided the text into. Task 5 Speak individually or arrange a discussion on the following. • • • • The reasons for which people might want to visit Russia. The tourist facilities that are available in Nizhny Novgorod. The means of transportation to reach Nizhny Novgorod. The markets that generate tourism to Nizhny Novgorod.

a big increase in facilities for winter sport to endure a cold and gloomy winter

Additional reading
Task 1 Read the text and translate it. For help see the vocabulary notes that follow the text. Art, architecture and culture join with virgin wilderness and sun-splashed beaches, making Russia truly an adventurous traveller's wonderland. From the volcanoes and geysers of Kamchatka, through the Siberian taiga to the mineral spas around the Black Sea coast, it can not be said Russia has nothing to offer the average tourist. The World Tourism Organization considers Russia a country with great potential for tourism development. But figures cited by tourism experts showed that 70 percent to 80 percent of the 3.5 million foreign tourists that came to the country last year rarely ventured father than Moscow, St. Petersburg and perhaps the Golden Ring. Most foreigners don't know what they are missing. They don't realize they could be taking a cruise along the waters of the Volga, bathing in hot springs surrounded by volcanoes in Kamchatka or taking a boat over the crystal-clear waters of Lake Baikal. But this goes for quite a few Russians too. For 70 years, access to a large part of the country was restricted for many Russians; and then with the collapse of the Soviet Union, many of these local tourists headed off abroad. An alternative Seven Wonders of the World could easily be unearthed on Russia's territory, if only tourists and governments were willing to dig them out. Most agree it is difficult to tie Russia down to only seven wonders - yet the country still has to catch on as important destination internationally.
The Moscow Times, May 5, 2000

Vocabulary notes on the text virgin wilderness sun-splashed beaches wonderland mineral spas the average tourist to venture to miss to realize
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девственная природа залитые солнцем пляжи hot springs to be restricted the collapse of the Soviet Union local tourists to head off abroad

Petersburg and Moscow the introduction points for the average tourist and about as far as many are likely to venture. which look out past Lenin's mausoleum and over the massive GUM shopping complex. St. Task 3 Read the text and translate it. by 1999 this figure had dropped to around 200. Considered the heart of Russia. Moscow is described by travel operators as a place where ancient Russia meets the Soviet Union and capitalism . and are offering different itineraries such as tours focusing on the ring's artisan heritage. a former prison. передаваемое из поколения в поколение ремесленное мастерство . The Golden Ring is a group of towns and cities . лишать себя понимать горячие источники быть ограниченным крушение Советского Союза туристы. it is the best known for its 18th. For help see the vocabulary notes that follow the text.and 19th-century palaces. Whereas in the mid-1980s.000. on the other hand. стремясь что-либо сделать зд. Vladimir. находить становиться известным Task 2 Read the previous text once again and entitle it. May 5. разыскать раскапывать. spiritual and cultural role in ancient Russia. путешествующие внутри страны направляться за границу найти. 2000 Vocabulary notes on the text well-traipsed route average to venture Ancient Russia the golden onion domes хорошо освоенные маршруты в среднем рисковать Древняя Русь церкви с куполами в виде золотых луковиц preserved wooden villages to drop to abandoned churches to play a spiritual and cultural role 110 in a bid artisan heritage архитектурные заповедники деревянного зодчества зд. The Moscow Times.illustrated by the golden onion domes of the Kremlin's Orthodox churches. They offer a host of restored and abandoned churches. and the Nights.which once played an important political.to unearth to dig out to catch on страна чудес минеральные источники средний турист рисковать упускать.including Suzdal. Kostroma and others . Often favored over Moscow by tourists. снижать заброшенные церкви играть роль в духовной и культурной жизни зд. Petersburg is one of the few cities that has allocated money from its budget to support the development of tourism. monasteries and fortresses. пропускать. The creation of Peter the Great. Russia is probably best known for its well-traipsed route of St. rich museums and preserved wooden villages. Petersburg. St. the circuit would draw 2 million to 3 million foreign tourists a year. Yaroslavl. Now Russian tourist companies are promoting their cruises and tours more to Russian tourists in a bid to attract them to the region. is considered to be a more European capital. the Peter and Paul fortress. the Hermitage Museum.

The breakup of the Soviet Union saw many Russians jetting off abroad. warm seas. has the reputation of being the best curative spa town for children. The town has great potential. but it still lacks direct flights to places in Europe and America. 2000 Vocabulary notes on the text against the backdrop beach resort town arboretum the breakup of the Soviet Union to jet off abroad tourist intake financial meltdown to partake mineral spas ideal health resort на фоне пляжный курортный город дендрарий распад СССР улетать на самолете за границу наслаждаться курорты с минеральными источниками идеальный оздоровительный курорт лечить ревматизм восстанавливаться после болезни возможности лыжного курорта альпийские ледники Черноморское побережье лучший курортный город для детей direct flights to cure rheumatism recover from illness ski-resort facilities alpine glades Black Sea coast the best curative spa town for children количество принимаемых туристов прямые рейсы финансовый обвал Task 6 Read the previous text once again and entitle it. as a result of the 1998 financial meltdown. Its healing waters attract people seeking to cure rheumatism and recover from illnesses. The Moscow Times. Last year. For help see the vocabulary notes that follow the For those seeking natural height. the beach resort town Sochi was for a long time the place to spend a vacation. and Sochi's yearly tourist intake fell. The city would benefit greatly by improving its infrastructure base. Russians had less cash for trips abroad and many returned to resorts that they knew well. resulting in a good tourist season for Sochi. May 5. Russia's best attractions may be the Altai and Caucasus Mountains. Anapa. Task 7 Read the text and translate it. Untouched. swim in the sea and partake of its favorable climate. Most tourists visit Sochi to relax on the beaches. with its subtropical climate.Task 4 Read the previous text once again and entitle it. arboretum and gardens. text. unharmed and largely undiscovered by Western tourists. also on Russia's Black Sea coast. a 600-meter-high settlement set in the mountains and alpine glades. however. Set on the Black Sea coast against the backdrop of the snowcapped Caucasus Mountains. The Altai mountain chain is set in a rich and diverse landscape of steppe. but its mineral spas and sanatoriums make it an ideal health resort. taiga and semi111 . and could draw tourists to the area year round by developing better ski-resort facilities at nearby Krasnaya Polyana. For help see the vocabulary notes that follow the text. Task 5 Read the text and translate it. the so-called golden mountains of Russia's Altai republic are noted for being among the most beautiful and primordial parts of Siberia.

000 tourists. проезд на лошади или пешком зд. but the flow of visitors was unorganized and could pose an environmental danger to the area. through Chinese. The Moscow Times. Inhabited by 112 .and relax at the spas of Mineralniye Vody. Here.000-kilometer-long peninsula dividing the Sea of Okhotsk from the Pacific Ocean. the exceptionally clear water of Lake Teletskoye. one can go skiing.the 5. thermal activity. mysterious rock drawings. Mongolia. hot springs. scale Europe's highest peak . 2000 Vocabulary notes on the text to seek natural high сти untouched and unharmed primordial semi-desert to stretch mysterious rock drawings tombs beneath mounds ancient archaeological treasures to pose an environmental danger access by horseback or on foot plant diversity subalpine pastures lack of human disturbance to scale Europe's highest peak нетронутые и ненарушенные первобытные полупустыня простираться таинственные наскальные рисунки захоронения внутри курганов древние археологические сокровища представлять экологическую опасность доступ. the Caucasus also stretch into the more troubled regions of Dagestan and Chechnya. разнообразие растительного мира субальпийские пастбища отсутствие человеческого вмешательства взбираться на высочайшую в Европе вершину искать естественные возвышенно- Task 8 Read the previous text once again and entitle it. and it has resorts for tourists.000 kilometers from Mongolia's Gobi Desert to the West Siberian Plain.desert. Getting out of airplane at Kamchatka. subalpine pastures grazed by wild animals and lack of human disturbance. a more than 1. but these are 5 hours away from the international airport at Barnaul and are not connected to one another. Home to a range of cultures. peoples and languages. one is surrounded on three sides by volcanoes in a land of the most amazing virgin nature. are known for their plant diversity. In 1999. tombs beneath mounds and ancient archaeological treasures. The most amazing attraction is the Valley of the Geysers in Kronotsky National Park. May 5. so travel is unsafe in some areas. is said to be one of the least explored regions on Earth. Areas of the Caucasus mountains. Task 9 Read the text and translate it. heated rivers and geysers should be enough to attract any tourist in their right mind. which was only discovered in 1940s. Kamchatka. For help see the vocabulary notes that follow the text.642-meter Mount Elbrus . which rise dramatically above the Black Sea coast and run down to the Caspian Sea. and stretches about 2. horseback or on foot. Altai has great opportunities to develop ecological and cultural tourism. Access to some areas is difficult and sometimes only possible by helicopter. Its 180 or more volcanoes. Russian and Kazakh territory. Altai is known for its primordial scenery. the Altai republic received about 200.

But the Eastern Shore of Baikal in Buryatia is less explored.and is the world's deepest lake. national parks and a most picturesque landscape. 2000 Vocabulary notes on the text to be surrounded amazing virgin nature peninsula attraction the Valley of the Geysers hot springs to boast sable plant species indigenous to the area for the chance to to pose a threat to environment wilderness helicopter Task 10 Read the text once again and entitle it. The nearby city of Irkutsk.less than one person per square kilometer. mainly from Asian countries such as Japan and China. May 5. provides easy access to Lake Baikal. freshwater seal. and hundreds of bird and plant species indigenous to the area.Lake Baikal . However. The Moscow Times. the peninsula boasts at least 14. притягательное место долина гейзеров горячие источники хвалиться. with only one river feeding out. The lake has more than 2. Last year the region received 35.000 rivers. sables. an old merchant town on the tea-trading road between Russia and China. 2000 быть окруженным удивительная девственная природа полуостров зд. its ecological system is threatened by over fishing and pollution from the Selenga River and the Baikal Pulp and Paper Mill. salmon and sturgeon. 336 rivers feed Lake Baikal. For help see the vocabulary notes that follow the text. Lake Baikal is 636 kilometers long and 80 kilometers wide .000 visitors. Among the best waters to ply are the crystal-clear depths of the pearl of Siberia . and no international airport. Kamchatka's nature is a beautiful wilderness.000 recorded plant and animal species . lynx. 10.one of the genuine Seven Natural Wonders of the World. elk. and freeze over so thick in the winter that the ice can reach over a meter thick. May 5. встречающиеся только здесь зд.000 tourists. чтобы представлять угрозу для кого-либо окружающая среда дикая природа вертолет 113 . with fewer roads. But now all helicopters are in the hands of one company.bears. the region last year attracted 4. The best way to arrive is perhaps by the Trans-Siberian Railroad. Task 11 Read the text and translate it. Many people flew over from America and Japan for the chance to hunt and fish. An impressive spectacle near the border of Russia and Mongolia. it has a less-developed infrastructure. thousands of brown bears and sables.000 lakes.000 were Russian tourists and 11. restaurants and places to stay. so the prices are non-competitive. the waters are transparent to a depth of 40 meters in the summer. and contains some amazing flora and fauna.000 were foreign. Once closed to foreigners. but this type of tourism could pose a threat to the natural environment. but there are no roads and the only means of transport is helicopter. trout. ради того. Surrounded by forests and mountains peaks. of whom 24. However. The Moscow Times. хвастаться соболь виды растений.

Task 13 Read the text and translate it. One of the most famous ways to explore Siberia's vast expanse is the mystical TransSiberian Railroad. For help see the vocabulary notes that follow the text. Other popular options are the Trans-Manchurian and Trans-Mongolian lines. are all along the journey. May 5. дороге гигантское путешествие другие популярные маршруты путешествия путешествие по железной . but the region has many natural. 2000 Vocabulary notes on the text to conjure up image wastelands to exile to labor camps vast expanse continuous rail line journey the mammoth trip other popular options 114 вызывать в воображении картину пустынные земли ссылать в трудовые лагеря огромная протяженность непрерывная железнодорожная линия зд. Russian Far East. настоящие семь природных чудес света быть окруженным прозрачный виды растений и животных лось рысь пресноводный тюлень форель лосось и осетр подвергаться угрозе чрезмерный отлов рыбы целлюлозно-бумажный комбинат торговый город позволять легко добраться восточный берег быть исследованным места для проживания Task 12 Read the text once again and entitle it. жемчужина зд. which take travellers to Ulan Bator and Beijing. The mammoth trip over seven days and across eight time zones can transport a traveller from Moscow to Irkutsk and then Vladivostok. The Moscow Times. Ulan Ude in Buryatia and Vladivostok.Vocabulary notes on the text to ply waters pearl the genuine seven natural wonders of the World to be surrounded transparent plant and animal species elk lynx freshwater seal trout salmon and sturgeon to be threatened over fishing pulp and paper mill merchant town to provide easy access the eastern shore to be explored places to stay путешествовать по воде жемчуг. The Trans-Siberian Railroad is now the longest continuous rail line on Earth. Lake Baikal. Siberia tends to conjure up images of frozen wastelands and political prisoners exiled to labor camps. historical and cultural wonders waiting to be explored.

115 .

which describes the flight arrangements and hotel arrangements for tour groups Beverage drink Biannually twice a year 116 .English-English vocabulary of tourist terms (Англо-английский словарь туристических терминов) A la carte type of menu where each dish is individually priced Abroad in a foreign country. Accompany travel with Accurate correct Activity holidays holidays offering special activities such as walking or cycling Additional extra Adjoining next to each other Advance reservations reservations made by guests before they arrive Advertisement notice of object or service for sale Advertising agency company which prepares advertisements Air-conditioning system system controlling air quality and temperature Allocation of accommodation deciding in which room each guest will stay Alteration change Amenities places to go to and things to do American Plan full board Amount quantity Amusement park an area that offers different kinds of amusements or entertainments. Apart from except Aperitif alcoholic drink taken before a meal Appeal attraction Appointed chosen Appointment time arranged for a meeting Appropriate suitable Architecture buildings and styles of making them Area code telephone number for a part of the country Arrival and departure cards/ embarkation and disembarkation cards cards filled out by international passengers. and so forth. e. with tape recordings and films Automatically without special instructions. motels. formal dinner Based located Based on calculated on Basic charges charges that do not include any extra services or orders Bed plan plan used by a tour operator. usually for statistical purposes Atmosphere feeling. and so forth) Accompaniments equipment on a dining table such as salt.g. camping grounds. overseas Accelerated made quicker Accommodations places at which travellers can obtain a bed (and usually food) while on a trip (hotels. pepper. etc. by itself Available ready for use Banquet large. such as thrill rides. magic shows. ambience Attend to deal with Audio visual presentation presentation making use of sight and sound. inns.

etc. ferry company Carving cutting meat. often used over long distances Coast the part of the land where it joins the sea Cocktail bar bar for drinks before dinner Commemorate is in memory of Comments things to say Commission a percentage of the price of a sale that is paid to the seller Common usual Complimentary free Compulsory necessary. obligatory 117 . Calculate compute. Casino a place for gambling Category type class Catering services / the restaurant and bar business services where the public can obtain food and drink Charged to .g.. In camping. e. work out Cancellation message from a person with a booking saying he isn't coming Capacity number that can be accommodated Car ferry a ship that carries automobiles and passengers across relatively small bodies of water like the English Channel Car rental agency / car hire a service for renting automobiles for short periods of time Carafe open glass container for wine.account put on . water.. etc. usually from a nonscheduled airline Chat informal talk Check against compare with Checking in registering Chef cook who works in a large kitchen Chilled made cold Chips / French fries / pommes frites deep-fried fingers of potato (GB / US / Fr) CIT charter inclusive tour. the traveller carries a tent or other equipment with him Caravanning / camping travelling with one's own facilities for shelter and often for eating Carrier transport company.. airline. Caravan / van a type of automobile with sleeping space. This is a packaged tour that uses chartered aircraft for transportation Clarification extra information to make something clear Classification way of dividing Clerk office worker Coach comfortable bus. It regulates such matters as routes and fares within the United States.Bill record of what the customer must pay Block booking booking of a number of beds at one time Booking reservation Book-keeper person who records money paid and received Boutiques small shops Branch local office of a company Brochure a pamphlet usually put out for promotional purposes. Brochures small book or booklet giving information Budget financial plan CAB the Civil Aeronautics Board of the US Department of Transportation. bill Charter plane an aircraft that has been rented to fly when and where the service is desired Chartering renting an aircraft..

etc. handles Delays unscheduled periods of waiting Delegates people attending a conference Demand amount people wish to buy Deposit money required to confirm a booking Deposited given for safe keeping Deserted empty. experiences. Cut off unable to continue the call because of a broken connection Deals with works with. served with semolina Cover the equipment on a dining table laid for each customer Create make Credit card a card issued by a company or a bank to a person with a good credit rating Cruise a pleasure voyage by ship Cuisine cooking Currency money Current in use at the moment Customer person using a hotel Customs government department which checks imports and exports Cutlery knives. forks. and so on Cork stopper in top of wine bottle. specialized knowledge. etc. v develop Diabetic a person with the disease diabetes which makes it necessary to limit the amount of sugar eaten 118 . supervision Convenient in a useful position Convention a meeting at which people usually within the same field or business exchange their ideas. is made of Consultant a person who offers his experience and knowledge in a particular field to individual customers on a fee basis Contact communication Continental breakfast light breakfast Continental Plan bed and breakfast Contract formal agreement. Corked (of wine) having an unpleasant taste because of a poor cork Correspondence letters Cottage small house in the country Courier tour leader Courses different parts of a meal Couscous a North African dish consisting of meat and vegetables in a spicy sauce. often on an international scale Consecutive one after the other Consist of is composed of. spoons.Computer terminals electronic senders and receivers of information to and from a computer Condominium a building or group of buildings in which an individual can buy a unit. usually written Control direction. without people Dessert final course in a meal where something sweet is served Destination place to which a person is going Destination advertising advertising that stresses a resort area or some other tourist destination Development growth and advancement. The public spaces are owned jointly by all the purchasers of the individual units Confirm agree to a booking Conglomerate a corporation that engages in many different kinds of business.

including going to theaters. v expand Expenditure money spent Exported sold abroad Extend make longer Extension internal telephone number Extensive wide External calls calls to numbers outside the hotel Facilitate make easier Facilities equipment Factors facts of particular importance Familiarization making something familiar or known Familiarization tours tours accompanied by a courier Familiarization trips (FAMs) trips for people in the tourist industry to get to know and inspect an area and the services available Family-oriented directed towards families Family plan getting reduced fares by members of a family travelling with the head of the 119 . v entertain Entertainment activities that amuse people. n enclosure Entertainment amusement. art exhibitions. nightclubs. growth. products and pictures Expansion increase in size. for example. and taxes Documentation documents. shelter. a trip away from a person's usual place of residence for less than twenty-four hours Excursionist a person who takes an excursion Excursions local tours Exhibitions public displays of.Diary daily record Diets restricted eating programmers Direct mailing a form of promotion that involves mailing brochures or throwaways to a selected list of people Discotheque dance club with modern music Discount amount deducted from the price for reasons such as quick payment or cash payment Discovered found Discretion freedom to decide Disposable income income that can be spent for purposes other than such necessities as food. show or performance. and so on Entree course before the main course Escorted tours tours accompanied by a courier Essential necessary Establishments places of business European Plan only bed Events happenings Exchange rate amount of one currency that can be obtained for an amount of another Excluding the opposite of 'including' Excursion normally. pieces of written information Drawn up prepared Drugs medicines Duty-free goods merchandise on which there is no customs tax on foreign merchandise Duty manager manager made responsible for day to day operations Economy saving money Emergency problem which requires immediate attention Enclosing putting with the letter.

that is accompanied by a guide Handicraft the art or skill of making articles by hand. They usually have relatively few rooms Guide a book or person giving information about a place Guided tour a tour. Floor show performance in a club or restaurant Foresee expect. put right. transfers. information. lectures. hiring cars Guarantee be sure of. Financial concerning money. the n and v finance Fire notice instructions on what to do if there is a fire Fix repair. also used as an adjective. often pottery or fabrics Handled dealt with Harbour port Headache pain in the head Heart attack sudden illness of the heart Help yourselves take what you want Herbs plants whose leaves are used in cooking High season the period of heavy travel and higher fares 120 . etc. as in the phrase gourmet meal Grade level Ground arrangements arrangements made at the destination such as booking hotels. often for sightseeing purposes. festive Garments pieces of clothing Generating producing Get back to you contact you again Gourmet a lover of good food. n guarantee Guests people staying at a hotel Guest house / tourist home small establishments that accommodate travellers. Full board accommodation and all meals Function room room used for meetings. dinners. anticipate Fortnight two weeks Franchise a business operated according to guidelines and standards set down by whomever sells or leases the franchise Free-lancers people who work for themselves Free port a port where people can buy some types of merchandise without paying customs duties on their purchases Fringe benefits benefits other than pay Front-desk employees hotel personnel who work at the registration. meat. oil etc. etc. etc. accommodation.family Fares prices of travel tickets Favourable advantageous Fault failure. and cashier's desks Fuel petrol. Gala special. breakdown Fee charge Fifty-three seater coach with fifty-three seats Fill in complete Filleting removing the bones from fish. put in order Fix a price decide on a price Flats large serving plates Flight airline journey Flight inclusive tours tours which include cost of flight.

such as an airline . n item Itinerary travel program ITX fares tour-basing fares. meanwhile In the region of about. and so on that are necessary before development of an area can take place Inhabitants people who live in a place Initial first Inn a place that offers shelter and food to travellers. it was more common before railroads and modern hotels came into existence Institutional advertising advertising intended to keep the name оf a corporation . often in rural areas.in the public eye rather than to give much information about specific services Insurance protection against accidents. usually a business firm. to reward successful effort or to induce an employee to make a greater effort Incorporate include Independent tours tours including flights and hotel only Independent travel holidays for which people make their own travel and accommodation arrangements Independent traveller a traveller or tourist who is travelling on his own rather than as a member of a group Indicated shown.Hold the line wait Holidaymakers people who are on holiday Hors d'oeuvres small dishes served at the beginning of a meal Hospitality room room used for the reception and entertainment of guests Hotel register book in which information about guests is recorded Hotel voucher form issued by travel agent reserving hotel accommodation and often recording part of full payment in advance House speciality special dish prepared by a restaurant House wine restaurant's own wine IATA the International Air Transport Association. a packaged tour that offers transportation. loss or damage. n indication Infrastructure the facilities such as airports. v insure Interconnected connected with each other Interested parties people who are interested Internal tourism / domestic tourism tourist travel within the same country of which the tourist is a resident International tourism tourist travel between two or more countries In the meantime before that time. water. a voluntary association of international airlines Ideal perfect Identification way of showing who you are Immigration government department that deals with the entry of people into a country In association with together with In season at certain times of the year In touch in contact Inaugural opening Incentive trip a trip offered by an organization. They are special lower fares offered for sale by the scheduled airlines through tour operators and travel agents Joint-destination combination of two destinations Journalists people who write for newspapers and magazines 121 . electricity. accommodations. approximately IT inclusive tour. and often other inducements Itemized detailed. sewers. roads.

Jumbo jet large aircraft with a seating capacity of about 400 passengers Labor-intensive the industries with a high proportion of workers to the number of people served are called labor-intensive Labour-saving work limiting Launch introduce on the market. sending out a catalogue from which customers can order merchandise that is delivered by mail Main dish most important or principal dish Makes equals. Link connect Load factor the number of seats that have been sold on an aircraft / the percentage of seats that must be sold before a flight is profitable Long-haul long distance Loosened made free. telephones. undone Lounge bars bars with comfortable seating Low season the period of light travel and lower fares Low budget low cost Magazines publications. etc. for example.. profits for foreign investors. rented Liaison co-operation Lift elevator Linen sheets. question Media the plural of medium. breakfast and dinner Monument something that commemorates Motel hotel with special facilities for motor vehicles 122 . like radio and television Medieval from the middle ages. usually weekly or monthly Mail order firm a company that sells merchandise primarily by mail. the term refers to the means of spreading information through the print media. Matter subject. the marina usually offers electricity. water. the end of the month Left off not put on Leg a segment or a part of a journey Legibly in a way that is easily read Leisure free time Let occupied. lemons. and the broadcast media. n launch Layout arrangement of seating and equipment Leakage the tourist money that leaves the tourist destination area because of imports. so that people can use their boats for accommodation Market a place where people meet to buy and sell Marmalade type of jam made with oranges. etc. and so on Ledger account account paid at a fixed time. etc. about 1300-1500 Medium-sized between large and small Members of staff people who work in a hotel Memory store of information. comes to Manual hand-operated Marina a place at which boats can dock. in current usage. like newspapers and magazines. towels. Mentioned spoke about Method of payment way of paying Migrants people who travel from one place to another to work or to take up residence Mineral water natural water sold in bottles Missing cannot be found Modified American Plan room.

limits Overbooking taking a number of bookings that is greater than the number of beds available Overcharged charged too much Package inclusive tour Packed lunch picnic lunch Participate take part Particularly specially Payable which should be paid Pension a type of accommodation for travellers. near Night life evening and night entertainment Nonscheduled airline an airline that operates its planes on routes and at times when there is a demand for service rather than following a timetable Normally usually Obtain get Occasions times Occupancy rate the percentage of rooms or beds in a hotel that are occupied in a particular period of time Off-season the part of the year with the fewest guests On board on (used of ships and planes) On call available for contact On display put where it can be seen On me in my possession now On time at the correct time Open round the clock open 24 hours a day Opening ceremonies formal occasions at the opening of conferences Optional visit visit that can be made if desired Original first Otherwise if not Outside line telephone line going out from hotel Outskirts edge. Nowadays. ways of doing things Programmed instructed. defer. n program Promoting encouraging the success of. especially in Europe.Multiplier effect the number of times which money that originates with tourism is spent within the economy of a tourist destination area Nearby close. n promotion Promotion paid advertising and public relations efforts that in the case of tourism encourage recreational travel either generally or on specific carriers and to specific places 123 . it usually offers bed and breakfast at low prices Place of issue place where passport was obtained Plain simple Pool this is a shorter way of saying swimming pool Post record Postpone deiay until a later date. n postponement Preceding earlier Preliminary introductory Preserves marmalades and jams Previous last Printed out produced in a written form Price elastic market a market that responds to the inducement of lower prices Procedures methods.

n recommendation Reduce make less. v quote Rack rate individual rate for a hotel room Rare only cooked a little. 2.g. decrease. the product is a service rather than tangible merchandise Risks dangers Room board board showing room status Room service a catering service in which food and drink are brought to a guest's room in a hotel Room status condition and availability of each room Rough idea approximate idea Rude not polite. n proposal Proportion comparative part Proprietor owner Provide give. v refund Regret be sorry Region area of a country Registers records information about guests Release-back clause clause in a contract between a tour operator and an hotelier which provides for a period of notice. supply Public figures well-known people Publicity information that gets people interested Purpose of visit reason for visit Put you through connect you with Qualify meet the requirements Quality level or degree of excellence Query question Quotes prices offered by a supplier. e. if the tour operator does not need the beds he has booked Relevant appropriate Repeat visitors visitors who return to the same place Reservations agent airline employee who makes reservations and give information via telephone Resort 1. v select 124 . place where tourism is the main business. underdone Rate charge Reasonable not too much Recently not long ago Reception welcome party Recommend speak well of. in the case of travel. two months. the full form is quotations. sector Selection choice.Promotional fares special cheap fares Proposed suggested in a formal way. a place where people gather for recreational purposes Retail outlet a place where products are sold to the general public. n reduction Refund repayment. impoUte Running total current total Sales ledger statement of sales Sales voucher receipt when credit card is used Scenic route route through beautiful countryside Scheduled airline an airline that operates its aircraft on fixed routes at fixed times Scotch on the rocks scotch whisky served with ice Segment part.

which pays for an event. objectives Tasks jobs Tax incentives various kinds of tax benefits offered to investors in a project Tender price offered by a supplier. important Sittings services of a meal Six p. usually in writing Theme central idea Theme park a special kind of amusement park that has a unifying concept... a labor union.Self-catering arrangements arrangements where guests provide and prepare their own food Senior citizen man over 65. or a similar organization Soft-boiled eggs eggs boiled for about three minutes Soft drinks non-alcoholic cold drinks Sort type. disneyland in California uses the disney cartoon characters. n statement Straight away immediately Suburbs parts of a town outside the center Suites hotel bedrooms with adjoining living rooms .suits me is to my liking Sunbathe lie in the sun to get a brown skin Superstructure the development that takes place on the base of the infrastructure Supplement additional cost Surcharge additional charge Survey scientific enquiry Symptoms signs of illness Systems ways of doing things Table d'hote restricted choice Tabular ledger book for recording charges Tailored specially prepared Targets aims. m. like mickey mouse and donald duck. kind Souvenir object that brings back memories Souvenir shop place where tourists can buy objects that will help them to remember their trip Spicy strong tasting because of high pepper or chili content Sponsors organization or company. for this reason Three-piece band group of three musicians 125 . release not holding rooms after six p. as its theme Therefore because of this.m. Skilled good at his work Snack light meal such as a sandwich Snack bar a quick food service Social director a person at a resort hotel or on a cruise ship who is in charge of the activities that are designed to amuse and entertain the customers Social tourism recreational travel that is paid for wholly or in part by a government. v sponsor Standards levels of performance Standbys unreserved airline tickets obtained shortly before departure Stated said. woman over 60 years old Set meals meals with a limited choice of dishes Settle pay Short-staffed with fewer staff than necessary Sightseeing excursion a trip of less than a day's duration for the purpose of looking at local attractions Significant full of meaning.

n variety VAT Value Added Tax. including baggage handling Transferred moved to. it may be a beach.Throwaway in advertising. primarily for pleasure or recreation. or in some cases to leave. a tax on goods and services in Britain Vegetarians people who don't eat meat and other animal products Venue meeting place Veterinary surgeon doctor for animals Visa a travel document that gives permission for a foreigner to enter. applicable Various different. a mountain. and so forth Tourist-day a 24-hour period spent by a tourist in a location other than his usual residence Tourist deficit a condition that results from a greater outflow than inflow of tourist money Tourist destination a place or area to which tourists travel Tourist potential possibilities for increasing tourism Trade media newspapers and magazines connected with the trade Traditional not modern Transfer transportation to and from airports. n transfer Travel agency place where travel agent works Travel agents companies or people who sell journeys and holidays Traveller's check a special kind of insured check issued by american express and other companies and banks Trend movement Turnover number of customers arriving and leaving Two-hourly intervals every two hours 21-day and 45-day excursions the number of days refers to the length of the passenger's stay at his destination Up front in advance Up-market expensive Upset angry and unhappy. v upset Up to date current Urbanization the growth of cities and their immediate suburbs and also the movement of large numbers of people to urban centers Urgent requiring immediate attention US National Park scenic areas that have been set aside by the government for the enjoyment of the public Vacant free. answer inquiries. and sell tickets Tough hard and difficult to eat Tour groups groups of people travelling and staying in hotels under one booking Tour guide / Tour conductor the person in charge of a tour or an excursion Tour leader person in charge a tour groups Tour operators the people who package or put together tours Tourism travel away from a person's usual place of residence for a period longer than twenty-four hours. a historical landmark. a number of. usually a one-page advertisement that can be widely distributed by mail or by hand Throughout all through Ticket agent airline employee who makes reservations. annoyed. unoccupied Valid in operation. another country Volume size 126 . v vary. and frequently to multiple destinations Tourist attraction anything that may cause a tourist to visit an area.

Well done well cooked Well-sited in a good position Wine list list of wines served with a meal Within before the end of Workshops study groups World famous known all over the world 127 . etc. cutlery.Walk-on services air services on which seats can not be reserved Washing-up cleaning the plates.

4. Koln . 1999. 9. Oxford University Press. Англо-русский словарь по экономике и финансам. Holt R. First Class. . 3. Oxford University Press.London: Langen-scheid-Longman. 1996. Stam Verlag. . 1995.. .СПб.Киев: Евроиндекс. Haak. The Language of Tourism in English. 1993. The Moscow Times. Stott Т. Inc. Five Star English for the Hotel and Tourist Industry. 5. 7.: НОЛИДЖ. Strutt P. Hall E.References 1. . Гуляев ВТ. Revell R. Stott T.. Dictionary of Contemporary English. Организация туристической деятельности. English for the Travel Trade.: Экономическая школа. 6. Jacob M. 1976. 10. 1993.М. 128 . . Prentice-Hall. 1993.2000.. Longman. English for International Tourism. 2001. 1978. Новый англо-русский юридический словарь. 8. 1996..Munchen. English for Tourism. 2.

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