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GOAL: Solve the childhood obesity crisis in one generation
Approach the fight against obesity with a fresh POV: Boxing teaches discipline, strength and overcoming Unite boxing elite using existing platform: Knockout Obesity Seek investors to support Knockout Obesity: Season 2 web based docu-series, long term national gym concept, and pilot for national TV show Partnerships, current and potential: First Lady’s Let’s Move, Boys Club of New York, American Diabetes Association and major brands Media exposure: Highlights & impact by numbers
OBESITY IN AMERICA
CAUSES MAJOR HEALTH PROBLEMS IN ADULTS… & NOW CHILDREN!
Type 2 Diabetes Heart Disease Stroke Hypertension (High BP) Arthritis Cancer Fatty Liver Disease Ostructive Sleep Apnea High Cholesterol … and more…
ALL CAN BE PREVENTED!
DRIVING UP HEALTH CARE COSTS IN BILLIONS!
18 – 20% of current US GDP is spent on health care Currently spending $190 billion per year on obesity and related diseases Obesity to account for ¼ of nation’s direct health care spending by 2018 Treating preventable obesityrelated diseases in US to increase by $48 billion up to $66 billion per year by 2030
* Source: ‘F as in Fat Report’ 2012 * UnitedHealth Group * Reuters
OBESITY IS A BIG PROBLEM! WE NEED TO CREATE GREATER CHANGE NOW!
OUR CHILDREN SHOULD NOT BE OVERWEIGHT, MUCH LESS OBESE!
Nearly one in every three American children are overweight or obese Since 1980 obesity among children has increased dramatically:
Doubled among children age 2 - 5
Tripled ages 6 - 11
Almost quadrupled ages 12 - 19 Overweight and obese children at higher risk for chronic illnesses including diabetes, asthma, heart disease, cancer, stroke, sleep apnea, fatty liver disease and more
* Sources: CDC, Centers for Disease Control and Prevention (http://www.cdc.gov/healthyyouth/obesity/facts.htm)
Between 1988 and 2008 the percentage increase of obese boys age 2-19 Between 1988 and 2008 the percentage increase of obese girls age 2-19
44% Among nonHispanic white boys
85% Among non-Hispanic black boys
90% Among Hispanic boys
63% Among non-Hispanic white girls
79% Among non-Hispanic black girls
30% Among Hispanic girls
1 in 4 New Yorkers is Obese 1 in 3 New York Children is Obese or Overweight
147,000+ residents in BROOKLYN suffer from Type 2 Diabetes
Hospitalization in Brooklyn for Diabetes EXCEEDS that of New York State and the nation Expenditures for New York's 1.4 million overweight and obese children cost $327 million in 2011
* Source: Associated Press * Kingsbrook Jewish Medical Center * Brooklyn Health Report, Suny Downstate Medical Center
TEAM UP & CREATE GREATER IMPACT NATIONALLY!
EARLY CHILDHOOD SCHOOLS PHYSICAL ACTIVITY NUTRITION MENTORS & PEERS CURB TECHNOLOGY ENRICHING PARTNERSHIPS
Non-profit dedicated to anti-obesity cause Web based docu-series featured 5 New Yorkers who accepted 4 month weight loss challenge (108,000+ VIEWERS in 4 months for Season 1) GOAL = 5–10% body weight loss (each participant lost more than goal %) Achieved weight loss goals through rigorous boxing regimen 4 to 6 days a week + lifestyle change in place of short term diet Participants worked with certified team of experts & trained with mentor and champion Dimitrios Verteouris
Founder Dimitrios Verteouris featured on Food Network’s “Fat Chef” reality show Lost 85lbs in 3 months; 107lbs to date Owner of 3 Nature’s Grill restaurants Not done yet! Will lose more weight and participate in summer boxing matches
LOST OVER 100LBS TO DATE
Dimitrios is pursuing his personal dream to become a professional boxer: He signed up for his first bout to inspire himself to lose weight and succeeded! Dimitrios unites the boxing community and the fight against obesity: He relates to the struggle of the obese Uses boxing to teach self-discipline Expands consumer appreciation for the sport
CHILDHOOD OBESITY SPECIALIST Dr. Wendy Scinta, Founder of Medical Weight Loss of New York, PLLC
Weight Loss Expert, Steve Harvey Show
CELEBRITY FITNESS GURU Robert Brace, Personal Training and Group Fitness
Fitness Expert, NY Daily News, eHow
As featured by:
Youngest participant, Andy Jimenez lost 54lbs in 4 months !
254 lbs = 21.43 % Body weight loss 202 lbs
• 108,000+ views to date on YouTube
Incorporate sponsors in credits. Major sponsor is series “Presenter.” Special events included in credit, such as Diabetes EXPO hosted by partner American Diabetes Association.
PRINT EXCLUSIVE WITH NEW YORK POST SPECIAL EVENT TO INTRODUCE
“SEASON 2” CAST
Consideration for The Doctors, Wendy
Williams, Steve Harvey TV, GMA, Today Show…
SHOWCASING SERIES ON TIVO & ROKU
Possibly Xbox Live to syndicate
(50 million homes globally)
NY Post Readership = 2,163,611
NY Daily News Readership = 2,082,400
OK! Magazine Readership = 6.6 Million
CLICK HERE TO VIEW ‘THE INSIDER’
www.Facebook.com/ KOobesity www.Twitter.com/ KOobesityNYC www.YouTube.com/user/ KOobesity www.KOobesity.tumblr.com
CLICK HERE TO WATCH THE SERIES
COMMUNITY OUTREACH & IMPACT
CHILDHOOD OBESITY SPECIALIST Dr. Wendy Scinta served on White House Task Force for Childhood Obesity, and is a former speaker at World Health Congress in D.C. Potential collaboration with Partnership for Healthier America, which oversees First Lady Michelle Obama’s Let’s Move! Program Currently NO boxing program associated with Let’s Move!
AMERICAN DIABETES ASSOCIATION
• • • • • Knockout Obesity hosted health & fitness demo at Diabetes EXPO, March 9, 2013 10,000+ attendees; 300+ audience members Focused on Family & Childhood Obesity Branding, flyer distribution and logo visibility Filmed for inclusion in Season 2
Strengthen your brand as COMMUNITY ALLY
BCNY serves nearly 4,000 boys who are members of 3 full-service clubhouses in Manhattan’s Lower East Side, East Harlem, and Flushing, Queens Membership is 44% Latino, 38% AfricanAmerican, 14% Asian or Pacific Islander, and 4% Caucasian Average family income of $25,770 75% of BCNY membership is at or below the poverty line “We provide boys the opportunity to acquire skills to make their goals a reality. For without hope for the future, boys have no reason to strive; but without the skills to achieve their dreams, hope is just an empty promise.” - BCNY
SUMMER PILOT AT BCNY LOWER EASTSIDE LOCATION
Boxing class offered once per week 3 classes, one hour each, divided according to age group Explorers (6 – 9), Juniors (10 – 13), Seniors (14 – 20) Gloves donated by Everlast and/or Ediroc Dimitrios trains boxing class with aid of professional boxer each week New pro boxer each week who can relate to and empower BCNY members; Paulie Malignaggi, Shane Mosley and others have signed up Initial class to educate on obesity and the need for proper nutrition and exercise in today’s youth – incorporate exercises and game. Dimitrios presents with, Wendy Scinta: Childhood Obesity Specialist Robert Brace: Celebrity Fitness Expert Surprise boxing guest Film summer classes for inclusion in Season 2 Potentially broadcast on YouTube, TiVo, Roku, Xbox, Discovery Health & Fitness and pitch to major networks
Encourage discipline, and strengthen existing nutrition and fitness education at BCNY Successfully engage three age groups at BCNY utilizing boxing Explorers (6 – 9), Juniors (10 – 13), Seniors (14 – 20) Measure overall impact and within age groups, through weekly attendance Positive feedback and sustainability with pilot program Ask children/parents to score program and provide written feedback Develop and implement training program to teach existing staff Continue boxing program year round at all BCNY locations Generate awareness of BCNY and Knockout Obesity through press outreach, social media, and communication with existing BCNY members and local neighborhoods Develop community partnerships (NYC.gov, Department of Health & Mental Hygiene, Revolution Foods)
CROSS PROMOTION + COMMUNITY GRASSROOT EFFORT • • • • Leverage NYC boxing gyms in non-competitive alliance (140+ locations in NYC) “It doesn’t matter where you train, just get out there and train!” Strengthen the boxing community and appeal to non-enthusiasts Collective to offer fitness/nutrition classes free & open to the public • Generate movement building to empower local community • Partners participate in community promotions to strengthen impact
IN THE WORKS
ym FIRST ever g Y for EXCLUSIVEL the T OVERWEIGH & OBESE
Avoid stigmatizing Surround yourself with peers (focus on FAMILIES) Receive professional aid in nutrition, wellness & fitness
Be at the forefront when boxing steps into the ring to fight obesity Expand media base and reap the benefits of local and national exposure Contribute to a cause to help children AND demonstrates results with a physical product: Produce Season 2 Participate in pilot to be shopped to major networks already interested in Knockout Obesity concept Build the first ever gym for the overweight/obese in Brooklyn, with strategy to expand nationally
This is of GREATEST interest to networks. As Biggest Loser loses ground, networks want a weight loss concept that is fresh, real and current
Gain notoriety from partnership with First Lady and Let’s Move Additional return on investment with brand sponsorships
On Point Publishing Katherine Kostreva Katherine@onpointpublishing.com 727.492.6421