PROJECT REPORT

Market Study of Financial (Banking) Product Of YES Bank, Jaipur Submitted For the MBA curriculum Of University of Kota Under the Guidance of Faculty member (SADTM) Under the Supervision of Mr. Sunil Singh Chauhan (Head of Retail Liabilities) Rajasthan

Submitted By POOJA KEJRIWAL (MBA-II) Seedling Academy of Design, Technology, and Management Session: 2006-07 Jaipur, Affiliated To University of Rajasthan

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ACKNOWLEDGMENT

I am deeply indebted to the management of YES BANK, for providing me An opportunity to undergo summer training in the organization.

I pay my sincere thanks to Mr. SUNIL SINGH CHAUHAN (Head of Retail Liabilities) Rajasthan for his timely suggestions and valuable guidance that helped To carry out the project work and complete the summer training without Any difficulty. At a very outstanding, I would like to space may sincere thanks and regards To Mr. SANDEEP BAKSHI, DIRECTOR (SADTM)

I also want to take the opportunity to thanks all gentlemen who have Directly or indirectly helped me during the project work.

POOJA KEJRIWAL (SADTM)

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ACKNOWLEDGMENT

My dept to those who have helped m in on way or other is heavy indeed. While I take this Opportunity to thank all of them they are too numerous to b mentioned in this brief preface. I would like to acknowledge my deep sense of gratitude to Mr. RAJEEV GANDHI for his ungrudging help at all stage. Thanks are also due to Ms. SHWETA MISHRA.for here suggestions for effecting a number of stylistic Improvements. I will be failing in my duty if do not mention her the tremendous co-operation. I received from my friends in the completion of this report. In particularly whose patience, support, encouragement, understanding and helped to bring this effort to fruition.

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The M. which helps them to explore their skills in the corporate world in future. Trainee did a project for YES Bank in Jaipur City. training helps the students to understand and gain knowledge about the industry and market environment. The study consists of the following chapter: • • • • • Introduction of YES Bank Briefing of survey Findings of comparison Brand promotional activity Conclusion 4 . It develops skills of analyzing and interpreting problems through application of concepts and techniques of management. curriculum is so designed.A.B. those students get enough practical knowledge of business world.A.B.PREFACE The M.

INDEX Summary of the project Introduction of the concern YES bank in Jaipur Products offerings Project profile Briefing of survey Comparison: • Category-1 • Category-2 Promotional activity Interpretation Sources of data collection Conclusion Bibliography 5 .

TABLE OF CONTENT  History of the concern • About YES Bank • Distribution Network • Promoters • Investors • Mission • Core Value • Management • Technology • Milestones           . Promotional Activity Interpretation Sources of data collection Conclusion Bibliographies 6 . YES Bank in Jaipur Product offerings Project Profile Briefing of survey Comparison of SAVING A/C of YES Bank with other six banks.

Summary of the project 7 .

Both customers and competitors hold supreme importance in any organization. charges etc. I took 6 Banks and did comparison on the basis of the services they provided with CASA and the charges for their services. their services. All scheme and services are planned for the convenience and the satisfaction of the customers in a competitive environment. offerings. 8 . organization has to be taken care of the competitor’s strategies.SUMMARY OF THE PROJECT Under training in YES Bank. To satisfy customers. And. Customer’s satisfaction and convenience in respect of services and working of the organization creates rapport of the organization in the market and distinguish it from its competitors. In my study. I did it with appropriate accuracy. I analyzed both the customers and the competitors of the bank.

business and transactional banking. investment banking. the world’s only AAA rated private Bank. strengthened by knowledge. The Bank’s constant endeavor is to provide a delightful banking experience expressed with simplicity.History of the concern ABOUT YES BANK – YES BANK. Arisag amongst others including private equity investors AIF Capital and Chrys Capital. Today. The same survey also ranked YES BANK No. while being ranked No. A key strength and differentiating feature of YES BANK is its knowledge driven approach to banking and an unprecedented customer experience for its retail banking and wealth management clients. empathy and totality. 1 in Safety. and offers comprehensive banking and financial solutions to all its valued customers. is an outcome of the professional commitment of its Founder. backed by cutting-edge technology. Efficiency & Growth. by Business world. Rana Kapoor. YES BANK is present across all major cities in India and offers a comprehensive range of banking products and financial services which include corporate and institutional banking. to establish a high quality. has been strengthened by the financial support of Rabobank Netherlands. TIAA-CREF. customer centric. private Indian Bank catering to “Emerging India”. to provide YES BANK a strong foundation of enduring financial trust. retail and private banking business lines across the country. 3 Bank in a recent survey of listed banks in India. financial markets. YES BANK is the only Greenfield license awarded by the RBI in the last 12 years. Human Capital 9 . service driven. Financial Trust The vast banking experience of Founder. governed by transparency and committed to responsible banking. 2 amongst New Private Sector Banks. HSBC. in the Financial Express survey of India’s Best Banks for 2006. YES BANK was recently ranked No. Fidelity. 1 in Growth. YES BANK has adopted international best practices. the highest standards of service quality and operational excellence. INDIA ABOUT BANK: YES BANK. The result is an unstinted commitment to growing customers wealth. and respected global institutional investors like Swiss Re. associated with the finest pedigree investors. Khazanah Nasional. YES BANK is built on a foundation of trust. India’s new age private sector Bank. It is this commitment that has earned the distinction of being ranked India’s No. Rana Kapoor and his highly competent top management team.

Which is why. Life Sciences. on-demand support to meet growth requirements. including Corporate & Institutional Banking. whereby transparency. Growth 10 . These Knowledge Bankers offer invaluable and in-depth insights into these sectors. they aspire to be a role model institution in Responsible Banking. Technology Edge Technology is another key differentiator at YES BANK. Knowledge Banking Bank’s differentiated view of banking as a knowledge-based industry has ensured that Bank’s Bankers are also industry experts in sectors like Food & Agribusiness. stakeholders and employees to society at large. from its customers. they look to offer comprehensive banking and financial solutions. Responsible Banking Commitment of bank extends further. Infrastructure. disclosure norms and accountability have paramount importance. they have inducted top quality Human Capital across all our banking functions.At YES BANK. Financial Markets. Media & Technology. investors. Business & Transactional Banking and Retail Banking & Wealth Management. Telecommunications. as well as the continuous development of its systems infrastructure and delivery channels. Investment Banking. Retailing & Textiles and Select Engineering. Bank’s alliances with best-ofbreed technology partners ensure proactive. Corporate Governance Foundations of bank have been inscribed with stringent Corporate Governance measures. thereby helping clients to develop great ideas and nurture them to fruition. By focusing on sustainability and corporate social responsibility. in order to safeguard the trust and wealth of each and every stakeholder and customer.

government and institutional clients.S.62%. The Ministry of Commerce & Industry nominates this apex body consisting of top leadership from the Industry. at YES BANK. Mr. Kapoor was a member of the Managing Committee of the Indian Banks’ Association (IBA).Indeed. Mr. and a Bachelor’s degree in Economics (Honors) from the University of Delhi. thereby enabling them to accomplish its mission of “Creating and Sharing Value”. He holds an MBA from Rutgers University in New Jersey. they look to partner the growth of its clients. while they gain from leveraging its financial expertise. Promoters: Mr. Mr. Mr. he was the Chief Executive Officer and Managing Director of Rabo India. Mr. An imminent jury awarded Mr Kapoor the ‘Start. responsible for all its business activities. Ashok Kapur. Kapoor also spent 16 years at Bank of America. He was also the Chairman of CII’s Banking Committee for the year 2005-06. who have a collective financial stake of 38.up Entrepreneur of the Year 2005’ at the Ernst & Young Entrepreneur of the Year Awards. a premier body represented by top Bankers across the industry. Rana Kapoor and Mr. Prior to joining Rabo India. Mr. Kapoor is a member of the Government of India’s Board of Trade. Prior to joining YES BANK. Rana Kapoor He is the Managing Director & CEO of the Bank. U. where he managed corporate. Mr. Kapoor was the General Manager and Head: ANZ Grindlays’ Investment Bank (ANZIB) in India for a period of two years. financially own YES BANK. Kapoor is also a seasoned banker with decades of experience to his credit.A. Ashok Kapur 11 . A professional entrepreneur. He is a member of the CII National Council and a member of the FICCI Executive Committee. Distribution Network: YES BANK has 40 fully operational retail branches across the country with additional branches opening shortly in various locations. including Corporate Finance and Investment Banking.

Singapore. He is an Associate of the Institute of Bankers. Mr. a new financial service company focused on corporate and structured finance for the Indian market. Mr. Institutional Banking and Managing Director. Before joining YES BANK. where he was Involved with the geographical spread of the Asia/Australia branch network and the different business groups including commercial and investment banking. He has also worked as Regional Manager (Executive Vice-President). India. U.K. Kapur was the Managing Director of Rabo India where he led a management team to partner Rabobank Netherlands to set up Rabo India. ABN Amro Bank. He was also the first Asian to be appointed Country Manager of ABN Amro Bank. Grindlays Merchant Bank of Nigeria Limited. 12 .He is the Non Executive Chairman of the Bank. Kapur has been in the industry since 1962 and was employed by Grindlays Bank in various capacities including General Manager.

Entrepreneurial Bankers Care e r History Rana Kapoor Manag ingDire ctor & CEO • CEO & Managing Director. Singapore • First Asian to be appointed as Country Manager. responsible for all business activities including Corporate Finance and Investment Banking •Ashok General Manager & Head.Our Promote rs. ANZ Grind lays’ Kapur Chairm an (Non-Exe cutive ) Investment Bank India •• 16 years of Director. ABN Amro Bank. Rabo India. India with 65 years of cumulative banking experience Professional Entrepreneurs experience awarded the Banking License after an extensive Due Diligence Process • RBI Held a number of senior positions in Grindlays & based on the track record of the promoters Bank since 1962 Investors: 13 . prior experience at Bank of America Managing Rabo India • Regional Manager (Executive VP) at ABN Amro Bank.

nine million business and private customers and is the market leader in virtually every area of financial services Outside the Netherlands. with regional offices in Hong Kong. and 2003.Rabobank Citigroup Venture Capital International (CVC) ChrysCapital II. execution and monitoring of investments in emerging markets CVCI’s investments in India are valued at approximately USD 1 billion. Its being named among the Top 5 World’s Safest Banks by Global Finance magazine for three consecutive years. in 2001. LLC 5. combined with strategic expertise to enhance margins and free up capital for acquisitions. the Group has 244 offices. in 37 countries Responsible for establishing the Netherlands as a global role model in the Food & Agribusiness businesses Consistently awarded a AAA credit rating by both the leading rating agencies. LLC AIF Capital Rabobank (Nederland) More than 15% ownership stake in YES BANK Owned by approximately 288 local banks which provide financial services and products to the Dutch retail and business markets that. 2002. Headquartered in London. together with Rabobank Nederland and its subsidiaries. form the Rabobank Group In its Dutch home market. sales force expansion and other key initiatives 14 .41 % ownership stake at a 25% premium in YES BANK A division of Citigroup Global Investments and part of Citigroup Inc. structuring.56 % ownership stake at a 40% premium in YES BANK Principal investment firm that provides growth capital to services businesses. further evidences the Bank’s stability Citigroup Venture Capital International (CVC) 7. Moody’s and Standard & Poor’s respectively. Some of the other prominent investments in India include I-flex limited. Progeon Limited (a subsidiary of Infosys Technologies Limited). Mumbai and New York Responsible for the origination. Lupin Limited and Suzlon Limited.5 million members. Delhi. ChrysCapital II. the Rabobank Group has approximately 1.

telecom and transportation AIF Capital’s associates include Frank Russell Company. financial services. Healthcare services. Microsoft. with investors that comprise of prestigious institutional investors including Harvard Management. insurance companies and financial institutions from North America (51%). manufacturing. Software services and Information services In addition to YES BANK. New Path Ventures and Tech Team. and CEOs of multinational firms and partners of several top-tier global private equity firms The firm targets investment sectors encompassing Outsourcing services. Australia (17%). Stanford University. as well as multilateral agencies such as the International Finance Corporation. MphasiS BFL. IVRCL. Asia and the Middle East (17%) and Europe (8%). AIF Capital 5. specialty steels and engineering services.56 % ownership stake at a 40% premium in YES BANK Headquartered in Hong Kong. primarily to unlisted companies Oversees a broad based portfolio of investments in sectors ranging from supply chain management. the Government of Singapore. buy-outs or recapitalization. Business and Financial services. IBM. and investors in its funds include major corporate and government pension and investment funds. South East Asia and North Asia. In addition to YES BANK. Global VantEdge. AIF Capital is one of the largest Asia-based independent private equity firms Over US$1 billion under management and provides growth capital for expansion. the Government of Kuwait. to power generation.Presently has approximately $450 million under management. ChrysCapital’s investments include Core3. AIF Capital’s portfolio in India includes Bharti Tele-Ventures and GVK Industries 15 . Washington and Asian Development Bank and Manila (7%) The current portfolio of over US$850 million encompasses a number of industry sectors and is well distributed geographically across South Asia.

16 years at Bank of America at various senior positions. ABN A mro Bank. Head of ANZ Grindlays’ Investment Bank 16 . Arisaig.61% Rabobank  A AA rated private bank and among top 15 banks in the world  Lock-in of entire pre-IPO holding (15% post dilution) for a five year period  Increasing stake to 20% through market purchases – RBI approval obtained for the same Rabobank 20% Promoters  Successful entrepreneurial track record at Rabo India  Ashok Kapur – Over 25 years at Grindlays Bank where he held a number of senior positions. India  Rana Kapoor .Our Inve stors Private Equity Investors Established Pedigree Other Investors  Fidelity & GIC among large FII shareholders  Invested through the maiden IPO at the top end of the price band and have increased stake through market purchases  Other key investors include Marshall Wace. NWI. First A sian to be appointed “Country Manager”. ABN A mro. Chrys Capital II LLC and Asia Infrastructure Fund  Investment at premium of 25-40% prior to receipt of banking license  Three year lock-in of entire holding Original Private Equity 19% Employees 2% Public/MFs 10% FIIs 10% Indian Promoters 38. Norges Bank  Held by Citigroup Venture Capital.

Larsen & Toubro Rabo India Finance Rabo India Finance Avigo Capital Partners. Lehman Brothers. Srikrishnan Sunil Gulati Designation Managing Director & CEO Executive Director Group President – Corporate & Institutional/Emerging Corporates Banking. Bank of America ICICI Bank. Risk Management & Corporate Development Country Head – Government Relationship Management Previous Employer Rabo India Finance HDFC Bank GE Commercial Finance. Institutions & Investment Management Country Head – Financial Market Sales Country Head – Financial Institutions & International Banking Country Head – Investment Banking President . Kumar Lovekesh Dev President – Retail Banking & Wealth Management President – Transaction Banking.Key Management: Name Rana Kapoor H. ANZ Grindlays ICRA. ABN Amro.Corporate Finance and Development Banking President – Business Banking Rabo India Finance. ANZ AMEX. Branch Operations & Services Chief Operating Officer Country Head – Business Services Head – Centralized Business Processes & Contact Centre 17 . Strategic Capital Corporation. Bank of America ABN Amro Citibank N.A. ING Vyasa. UK Deepak Gaddhyan Sumit Gupta Alok Gupta Rajnish Datta Sanjay Agrawal Subir Bisht Aalok Gupta Raj Benahalkar Ajay Mahajan Sandeep Sarkar Arun Agrawal Aditya Sanghi Somak Ghosh Varun Tuli Country Head – Emerging Corporates Banking Rabo India Country Head – Life Sciences & Technology Country Head – Retail Assets Country Head – SME Credit Management Chief Risk Officer Country Head – Credit Retail Risk & SME Head – Market Risk Group President – Financial Markets. HDFC Bank HDFC Bank Equinox Global Services Suhail Kazmi Suresh Sethi B. Birla Global Finance Ltd. Standard Chartered Bank ICICI Bank HSBC. Chandramouli P. HDFC IBDI Bank Bank of America Bank of America.

Kapoor spent 15 years at Bank of America (1980-1995). amongst several other enterprising achievements. state-of-the-art private Indian Bank catering to “Emerging India”. Prior to establishing YES BANK. the highest professional recognition for consistent performance excellence in Bank of America. responsible for all its business activities (a corporate finance and investment-banking organization. Mr. Mr. Prior to ANZIB. YES BANK is the only Private Indian Greenfield Bank to be licensed by the Reserve Bank of India in the last 12 years. He successfully spearheaded RIF as a foreign joint venture financial services organization in partnership with Rabobank in India. Kotak Institutional Equities Bajaj Allianz Life Insurance Rana Kapoor Managing Director & CEO Rana Kapoor is the Founder/ Managing Director & CEO of YES BANK. since mid 2003. and main Managing Partner of Rabo India Finance (RIF) Pvt. As a professional entrepreneur. where he last headed the Bank’s Wholesale Banking businesses and held several positions of increasing responsibility in his 15 years career including assignments in Asian countries. Kapoor’s credibility and meritorious stature with the top Regulators and the Government of India. in 1990. Ltd. 1998-2003). from 1996-98). RIF is now a 100% subsidiary of Rabobank. empathy and totality. The Bank provides a delightful banking experience expressed with simplicity. Netherlands. which was widely recognized in India and by Asian financial journals. he was the General Manager & Country Head: ANZ Grindlays’ Investment Bank (ANZIB.A. the highest standards of service quality and operational excellence.. he is establishing a high quality. 18 . ANZIB emerged as one of the strongest investment banks in India. YES BANK is steadily evolving as the finest quality Bank in India at an accelerated pace with exemplary business and financial outcome. Under his leadership. Under his leadership. YES BANK has adopted international best practices. an outcome of Mr. Kapoor was CEO & Managing Director. and thereafter sold his shareholdings to Rabobank in early 2003. He was presented the Eagle Pin by the Chairman of Bank of America.Rajat Monga Nilanjan Sinha Devamalya Dey Shubhada Rao Deodutta Kurane Chief Financial Officer Chief Legal Officer EVP & Country Head – Audit & Compliance Chief Economist President – Human Capital Rabo India Finance ICICI Bank Citibank N. Prior to joining Rabo India. technology driven.

In a short span of less than 3 years. Kapoor is a member of the Managing Committee and Co-Chairman of the Agri Business Committee of the Indian Banks’ Association (IBA). a premier body represented by top Bankers in India.up Entrepreneur of the Year 2005’ at the Ernst & Young Entrepreneur of the Year Awards. Kapoor is a member of the Government of India’s Board of Trade. U. Finance and Insurance committee. He is a member of the prestigious CII National Council and a member of the FICCI National Executive Committee. The Government of Cyprus appointed Mr.Banking. Uttaranchal. Zicklin School of Business. (1980). a leading global forum of business leaders. in the years 1992-93.S. Mr. He is also an active member of the Young President’s Organization (YPO). Mr. and a Bachelor’s degree in Economics (Honors) from the University of Delhi (1977). The Ministry of Commerce & Industry nominates this apex body consisting of top leadership from the Indian Industry.A. He is also a Founding Member of the International Centre for Corporate Accountability Inc. Board of Directors: Name Designation Current Employer 19 . He is a member of the prestigious Indo-British Partnership Network (IBPN). He was the Chairman for two years of the Indian Merchant Chambers (IMC) . Kapoor in 2002 as the Honorary Consul General for Cyprus in Mumbai/ Maharashtra state.Mr. YES BANK has been ranked as the THIRD best overall public private sector Banks in the November 2006 survey of Business World. He was also the Chairman of CII’s Banking Committee for the year 2005-06. New York. Kapoor holds a MBA degree from Rutgers’ University in New Jersey. He is an Honorary Member – Advisory Board of the College of Agribusiness Management (CABM) at the GB Pant University of Agriculture & Technology. An eminent jury awarded Mr Kapoor the ‘Start. Advisory Council.

Wouter Kolff Mr. Bharat Patel Mr. Arun K Mago YES BANK Ltd. H. Department of Small Scale Industries & Agro and Rural Industries Former Chief Secretary. Holland YES BANK Ltd. Government of Maharashtra 20 . Rana Kapoor Mr. Procter & Gamble. India Non Executive Chairman. India Former Secretary. Kashi Memani Mr. Government of India. S. Former Chairman.L Kapur Mr. Hans Ten Cate Mr.Mr. Holland Former Vice Chairman – Managing Board. Ashok Kapur Non-Executive Chairman Chairman of Risk Monitoring committee Managing Director & CEO Chairman of Nominations committee Vice Chairman Director Executive Director Independent Director Chairman of Audit & Compliance committee Independent Director Chairman of Investor Relations committee Independent Director Independent Director YES BANK Ltd. Srikrishnan Mr. Ernst & Young. Mr. Rabobank International. Rabobank Nederland. Senior Member – Executive Board.

”  Building an organization from scratch  Creating an institution of enduring value  The Challenge:  The Value Proposition: Shareholders Creating and Sharing Value Employees Customers  Empowering employees & encouraging efficient decision-making  ‘Cre ating& SharingValue’ for all stakeholders 21 .Hum an Capital Philosophy  The Vision:  “To achie veorg anizational e xce lle nceand strate g ic busine ss g oals by harne ssing and inspiringthehig he st pote ntial of YBL’s Hum an Capital to build theworld’s be st quality bank in India.

In addition to providing information. Its Diversity data is intended to provide a snapshot of the key activities happening across the organization in the HR space. it ensures a focus on the areas being indexed and measured. Gender Distribution @ YES The gender distribution within the Bank is a good measure to evaluate whether they are equal opportunity employers and is an important element in achieving best employer status. YES BANK is a congruence of diverse cultures and individual work-styles. Experience profile The experience profile captures the past work experience of its employees 22 .Diversity Data As an entrepreneurial start-up venture. Educational Qualifications: 3. Workforce Profile 1. 2.

4. Work experience w. Age profile The age profile captures the age range of its employees 23 .t industry segments 5.both in terms of number of years as well as the industry segments represented.r.

Employee Value Proposition: At YES BANK. At YES BANK. the same values must translate into the Internal Brand. they strongly believe that for an organization to appropriately convey its External Brand values to its existing and potential customers. The EVP is integrally linked to the Bank's core values. and all HR systems and processes are designed to convey the EVP to the Bank's employees. its Employer Brand is represented as the Employee Value Proposition (EVP). The image that employees have of the organization as an employer. Thereby enabling employees to imbibe the core values of the organization and adequately convey the same to its customers. 24 .

they foster a leadership mindset that embraces meritocracy as a vital force to reward performance and exceptional competency. where all YES Bankers truly partner to direct.YES BANK pursues a strong Employee Value Proposition of ‘Creating & Sharing Value’. driven by Professional Entrepreneurship. YES BANK also received the Continuous Innovation in HR Strategy award at The India times Mindscape Employer Branding Awards 2007. It is this untiring and relentless passion for Professional Entrepreneurship that has resulted in YES BANK being recently ranked as the THIRD Best Bank in India by Business world. Therefore. manage and accelerate the development of YES BANK as the Young and Dynamic Bank of” Emerging India”. with a vision to build an organization. They have also institutionalized various key strategic initiatives including: YES Entrepreneur in Action YES – Professional Entrepreneurship Program (Y-PEP) YES – Retail Entrepreneurship Program (Y-REP) 25 . YES BANK recognizes that the only real source of sustainable competitive advantage for an organization is the power of its High Quality Human Capital.

and encourages cross sell and team spirit. While its immediate hiring has primarily been lateral. to bring the relevant skills. Focus The focus of the Human Resources function at YES BANK is to build a worldclass team. both quantitative and qualitative. Its performance management process will be supported by a robust rewards and recognition strategy for each business and a market based compensation structure that is flexible. and attract the best talent in the industry. Culture & Processes Building a high performance culture is another key prerogative of the HR function. based on professional recruitment methodologies. responsive and helps retention through asset building 26 . To attain a preferred employer status in the Banking and Financial Services industry. To ensure that the Bank is able to attract. in line with the growth plans of the Bank. its focus is on building the requisite talent bench strength to support the business plans of the Bank. competencies and experience into the organization.they are making a concerted effort towards building learning and development solutions that continuously enhance employee value.YES Mentor YES School of Banking YES UNIVERSITY and SCHOOL Relations Our Objectives To build a strong employer brand. engage and retain high quality human capital for its long-term success. We envisage a credible and transparent performance management process that helps in aligning individual goals with corporate objectives.

they intend to effectively employ our technology in a costefficient manner to achieve superior standards of customer service. Technology: At YES BANK. including Hewitt and Korn Ferry. scalable and adaptable technology relationships and frameworks. The HR functions at YES BANK is working closely with leading international consultants. They are currently building flexible. they are employing technology as strategic business tools for a competitive advantage. its stock option scheme covers a large cross-section of our employees. Its Promoters believe that a broad employee ownership of the shares of the company has a positive impact on performance. to operationally this strategy and ensure that the organizational architecture of the Bank is operational and adequately supports its business plans. Therefore.and wealth creation for top performers. through: Strategic Total Outsourcing An IT Investment Portfolio comprising of innovative technologies and best-ofbreed solutions Developing Strategic Alliances with key technology providers for a sustained technology advantage 27 .

They are investing in innovative. providing a “comfort” factor to all users Real time environment facilitated by high network uptime through proven disaster recovery processes and back-up systems Strategic Total Outsourcing Pursuant to our IT strategy. we have adopted a Strategic Total Outsourcing model in the areas of Information Technology and Business Services. This enables the Bank to build operational excellence by concentrating on core business activities and ensures world-class quality standards in service delivery to customers. through well-structured and documented Service Level Agreements. 28 . This strategy recognizes the future requirements of the Bank and addresses the six critical needs that they have identified for successfully running a new Bank: High levels of efficiency through automation Centralized database management & centralized processing Connectivity with customers and external agencies to provide a consistent experience at various “touch-points” Best of breed systems.At YES BANK. middle and back offices (Straight Through Processing) Strong built-in surveillance and security systems. robust and world-class technology to facilitate the launch of differentiated products and deliver an unparalleled customer experience. Core Principles Its IT strategy is being formulated in consultation with Gartner. which enable integration of front.

The first of these strategic initiatives is the Global Strategic Cooperation Memorandum signed with i-flex to collaborate on technology-led innovations for improving products and processes by effectively leveraging each other’s competencies and areas of strength across the larger industry domain of financial services and across international markets of interest.Strategic Alliances YES BANK is entering into strategic alliances with key Information Technology service providers and consulting partners to develop innovative system features in order to improve process efficiencies and to create sector-specific banking solutions for differentiated offerings in the market place. YES BANK follows a disciplined process wherein technology decisions are based on well-defined phases of evaluation. an efficient universal banking solution. with the objectives and outcomes of each of the phases clearly pre-established. enabling rapid growth. they are adopting a comprehensive IT Governance framework which would help in IT Performance management. customer benefits and operational impact are key determinants of this process. They have adopted i-flex’s FLEXCUBE. In consultation with Gartner. effective IT operating structure. architectural alignment. 29 . IT Control framework and a responsible IT Organization for ensuring technology and Business alignment and making its technology resilient enough to learn and adapt. an internationally recognized banking system. as the core banking system for its Retail and Corporate Banking businesses. FLEXCUBE. provides YES BANK the technological “head start” and institutional agility to launch new products across business segments. Strategic fit. As a norm.

They have also signed a Strategic Co-operation Agreement with CashTech to develop structured solutions. to optimize customer financial supply chains. cross-asset platform from Murex. The solution will enable straight through processing of all treasury transactions. risk management and processing solutions for capital markets. YES BANK is also entering into a Banking Technology & Operations Strategic tie-up. wherein we shall be forming specific Banking Center of Excellence for technological advancement for mutual benefits and collaborating on improving operational efficiencies for Business Process Services. This unit is being developed on the foundations of Six Sigma practices and in conformation with ISO guidelines. Cash Tech’s comprehensive cash management solution. In addition. After undertaking an exhaustive technical and business analysis on the above lines. The partnership will further leverage our domain knowledge and Cash Tech’s implementation expertise to offer end-to-end cash management solutions to clients. own and manage all IT assets and provide 24-hour support services for YES Bank’s operational technology requirements. Cash In. customized for select knowledge intensive business sectors. they have established a distinct Business Services Unit that will manage non-core processing and applications management. Murex will provide YES BANK with an integrated platform offering uncompromising specialization and leading functionality in each asset class. Wipro will deploy. YES BANK has also licensed an integrated. the leading provider of trading.As a part of Total Outsourcing Agreement with WIPRO. has been adopted to facilitate our strategy of providing end-to-end cash management solutions. 30 .

Rabobank and private equity investors (CVC. 2 004 Nov 21.1 5 bn was oversubscribed 3 0 times 30 YES BANK had a total income of 2 89. financial markets and transaction banking.32 cr in FY 20058 9 .INR 10 bn) Successful listing of YES BANK BA NK scrip on Indian bourses through an IPO of INR 3.Milestones: Ke y Mile stone s Significant Strategic Achievements Incorporation of the Bank RBI grants license to A1+Rating by ICRA commence (Moody’ (Moody’s affiliate) commercial banking for the Bank’ Bank’s Board of pedigree Certificate of Deposit Directors programme (Current established size . 200 5 May 24.91 5 5.95% Mar 10. unsercured.26% ROA: 2. 2005 Aug .15 bn (issue subscribed 30 times over) Second operating half year: PAT: PA T: INR 255 mn ROE: 13.32 2005-06 31 . 2004 Infusion of capital by promoters.Oct 14. 2005 De c. 2004 July 12. business banking.9 1 cr and a PAT of 55 . unsercured. 20 04 Oct. subordinated debt) The Bank’s maiden IPO of INR 3. 200 3 Aug 23 . ChrysCapital & AIF) A IF) Launch of C&IB. 2 004 Fe b 17. High quality mgmt team in place ISO 9001:2000 Certification for back office processes and operations ADB Board approves Tier II facility of INR 1 bn (long term.

Universal • Clutter breaking in the banking environment. strategic initiatives it has undertaken Awards & Recognition Financial Express Ranking (March 2007) YES BANK was ranked SECOND among New Private Sectors Banks.Attractive. The name YES signifies • The essence of the brand completely by conveying all the values and characteristics . Trustworthy. Positive. Optimistic. in the Financial Express survey of 32 . The endeavourer at YES BANK is to provide an unprecedented Delightful Banking Experience to all its customers. and affirmative with target clients across business and market segments Awards And Recognition: In a relatively short time since commencement of operations. Serious. Reliable. YES BANK has received the following Awards and Recognition for the differentiated. Smart. which represents the Bank’s fundamental goal of being a highly service-oriented Financial Institution. Simple. Efficient. YES BANK believes that differentiation begins with its service and trust mark embedded in ‘YES’. YES BANK has been able to achieve some significant milestones and recognition.Brand Vision And Strategy: YES BANK is pursuing a Brand strategy to build one of the finest financial brands in India.

India's Best Bank Awards Trade Finance Deal of the Year Award (March 2007) YES BANK received the prestigious Euromoney Trade Finance ‘Deal of The Year’ award for a structured & innovative Rural Financing solution in providing loans to over 2000 nomadic honey bee farmers in Jammu & Kashmir.1 in M&A ‘Outbound Cross Border Transactions’ and No. Davos. dated December 04. while being ranked #1 on the key parameter of Growth. Public and Foreign Banks in India.India’s Best Banks for 2006. Washington Sustainable Banking Awards 2006(June 2006) ACNielsen CIO Jury Award for Technology Innovation (June 2006) NASSCOM Award (April 2006) YES BANK was awarded ‘IT Innovations in Emerging India’. YES Bank’s Investment Banking Group was ranked No. published on March 28. among 64 Private. and Switzerland. YES BANK was included as a member of the select Community of Global Growth Companies (GGC) at the World Economic Forum (WEF). while being ranked #1 on the key parameters of Safety. 2007 in the Financial Express. YES BANK is the only Indian Bank to have been identified by The Forum as one of India’s growing organizations on the way to becoming a global industry leader. 2006. Founder / MD & CEO was ranked amongst the 100 most powerful CEOs in India Bloomberg league tables (April 2006) Corporate Dossier. 5 in M&A ‘Overall’ category Rana Kapoor. YES BANK was the only Indian private sector Bank to have won this award as the lead arranger out of a total of 367 deals presented across 30 countries. YES BANK won the Continuous Innovation in HR Strategy award at The Indiatimes Mindscape Employer Branding Awards 2007. published in Business world’s issue. YES BANK was ranked overall THIRD in “The BW Banking Special 2006 – A Survey of India’s Best Listed Public & Private Sector Banks”. the RASBIC award for Innovative Recruitment & Staffing Programmed and the Global HR Excellence Award for Innovative HR Practices at the Asia Pacific HRM Congress 2007. YES BANK was awarded for innovative use of IT World Economic Forum (February 2007) HR Awards (February 2007) Business World Ranking(December 2006) Financial Times/IFC. Economic Times (December 2005) 33 . for the Bank’s adoption of innovative technologies for increased customer satisfaction and for improving process efficiencies. Growth and Efficiency. YES BANK was the only bank from Asia (ex Japan) to be nominated across all five categories and the only Indian Bank to be on the final shortlist for the Emerging Markets Sustainable Bank of the year Award.

Founder / MD & CEO was adjudged the Start-up Entrepreneur of the Year YES BANK was awarded for contributions made through working in partnerships to improve the environment/quality of life for the people of Asia YES BANK was ranked second in the ‘Best for Currency Strategy’ and ‘Best for Technical Analysis’ categories under the Best Domestic FX providers Corporate YES BANK was ranked amongst the 20 most technology wired companies A1+ rating for YES BANK’s certificate of deposit programmed in the second month of operations (current programmed size .INR 12 billion) Ernst & Young Entrepreneur Awards '05 (November 2005) Environment Leadership Award from USAID (October 2005) Asiamoney Foreign Exchange Poll for India (September 2005) Business Today technology wired companies (February 2005) ICRA (Moody's affiliate in India) (October 2004) 34 .Business Today most valuable companies (November 2005) YES BANK was ranked the 105th most valuable private sector company and the 7th most valuable bank in India Rana Kapoor.

YES BANK IN JAIPUR Organization Structure: 35 .

36 .Retail Banking Regional Head Branch Manager CSE CSM Teller SM ASM (15) Associate Sales Manager (1 5 -20) National Head.Org Structure Country Head.Re tail Banking .Insurance City Head – Insurance (1) RM Branches In Jaipur: In Jaipur YES Bank has only one branch.

C-SCHEME JAIPUR. RAJASTHAN 37 .Branch Location: YES BANK GREEN HOUSE BUILDING ASHOKE MARG.

PRODUCT OFFERING 38 .

through its own and partner bank branches. Investment plans and saving accounts. They are also dealing in Mutual funds. nature and scale of operations. backed by expert advice. They are also providing saving account with best features.Product Range: At YES Bank. gives us instant access to over 600 cities across India for our payment transactions. Each of current accounts has been customized to ensure efficient management. payable at any of Bank’s branches. They realize that different businesses need different solutions according to heir size. Its innovative financial solutions. Product Services: Benefit from Expert Services Free Demand Drafts and Pay Orders Avail of free Demand Drafts and Pay Orders (free only for online request). Normal Saving Account Gold Saving Account Select the one that best suits your business requirements. YES Bank brings two different kinds of saving accounts for different types of businesses. There range of current accounts comes geared to answer all kind of business requirements. quick transfers and instant availability of funds across their network. to a pre-specified limit. At-par Cheques 39 . Its rapidly increasing network. they are committed to creating an easy and comfortable banking environment for your business. They also understand what we need to add impetus to your business. Fixed deposits with highest interest rates. The YES Savings Account has been designed with the singular purpose of helping us to grow our savings. will provide us with a truly rewarding banking experience.

75 per transaction Charges above free limit 40 . while we continue to enjoy the benefits of a cheque. 20 thereafter Free Free One transaction per day Minimum value . This helps us save on the charges associated with ordering a Demand Draft. Technology Edge Single PIN Bank’s unique Personal Identification Number (PIN) facilitates access to all electronic channels.10.Rs. 10000 Maximum value Rs. 75 per transaction Electronic Funds Transfer (EFT) Free One transaction per day Minimum value . 1000 of value thereof. 100000 Rs. Two Factor Authorizations Its Two Factor Authorization assures us of the highest levels of security for our Internet Banking transactions. min Rs. 20 thereafter Free Gold Savings Account Rs.5 per Rs.Rs. Mobile Banking. 300 per quarter 5 free per year Rs. 50 10 free per year.At YES BANK. 1000 of value thereof. 1.100. 000 Rs. 2.5 per Rs. rs. We can now access Internet Banking. 600 per quarter 10 free per year Rs. Account Offerings Average Quarterly Balance Non-Maintenance Free Convenience of Payment Demand Drafts at YES BANK locations Demand Drafts at Non YES BANK locations Pay Orders Electronic Clearing Service (ECS) Home Banking Cash Pick-up Savings Account Rs. 000 Rs. 50 5 free per year. rs. Phone Banking and its ATM network using a Single PIN. min Rs. they offer us at-par cheques that are accepted as 'local clearing' cheques across its branches. 100000 Rs. 10000 Maximum value Rs.

75000 per day Unlimited Free Globally Other bank ATM usage charges International Rs. 250 Nil Rs. 25000 per day Rs. 75000 per day Rs. 250 Nil Rs. 75 per transaction Free Free Account Statements quarterly by Free courier ADHOC Statements Cheque Book 25 leaves International Debit Card Annual fee Use any of YES bank ATMS Withdrawal limit Shopping limit Use ATMs of other banks in India Per Withdrawal Per Inquiry Other Features Email and SMS Alerts Balance confirmation and other advices on your account status with the Bank Free Free Free Regular Debit Rs. 100 per instruction 41 . 100 Free Rs. 100 per instruction Automated standing instructions Free Rs. 100 Free Rs. 25000 per day Unlimited Free in India Free Free Gold Debit Card Free Free Rs. 120 per transaction Rs. 149 Free Rs. 25 per transaction Free Free Free Free Instruct us to change any of your account mandate or status or Free detail Account closure charges within 6 months SI Failure charges A cheque deposited to your account but not honored by the Bank Should you wish to stop a Rs. 75 per transaction 1 Free per day Rs.Cheque Pick-up Charges-above free limit Relationship Statement 1 Free per day Rs.

25 per Rs. EUR) For all other currencies courier charges on actuals. GBP. 250 Max Rs. 1. 250 per annum Free Dormancy maintenance charges Rs. 5000 Free Gold Savings Account Rs. 200 1% Rs. 250 Max Rs. 1000 Min Rs.payment For insufficient funds in your account to honor a payment Cancel a payment order Commission for issuing a Travelers cheque Need a fresh PIN to access our direct channels Balance confirmation and other advices on your account status with the Bank Rs. which contains the following features: 42 . 200 1% Rs. 1. 1000 Foreign Currency Outward Remittances Min Rs. 1000 Min Rs. 250 per annum Free Instruct us to change any of your account Mandate or status or Free details Forex Services Overseas collection of cheque (USD. 1. 250 Max Rs. 1000 Free Rs. 50 Rs.25 per Rs. 50 Rs. 2007 YES Bank also provides No Frills Account. 200 Rs. 200 Rs. 5000 Free Foreign Currency Drafts (Major Currencies) Min Rs.25 per Rs. 5000 Free Rs. 1. 5000 Charges applicable with effect from 1st January. 1. 1000 Min Rs.25 per Rs. 250 Max Rs.25 per Rs. 250 Max Rs. applicable over the above charges Foreign Currency Inward Remittances Regular Savings Account Rs. 5000 Rs.

250 Rs.5000 Managers Cheque Pay Orders on YES BANK locations Demand Draft on Correspondent Bank Location Cheque Return Charges Inward Cheque Return Outward Cheque Return Account Closure Charges-Within 6 months Others Outstation Cheque Collection Rs.1000 or part there-of (Minimum Rs.250 Foreign Currency Demand Drafts 43 .30 per Cash Withdrawal Debit Card-Silver Card & Internet Banking (Optional) ATM Transactions on YES Bank ATMs Other Bank ATMs Cash Withdrawal within India Balance Enquiry within India Cash Withdrawal outside India Balance Enquiry on ATMs outside India Direct Banking Phone banking Mobile Banking Alerts RTGS Free Free Rs.50 per Rs.50 per month 1 Free per month There-after Rs.25 per transaction Branch Transactions Cash Withdrawals & Deposits at Branches Two Cash Withdrawals Free per month Two Cash Deposits Free per month Rs.a.3 per Rs.1000 Minimum Rs.Feature Average Quarterly Balance Non maintenance Fees Cheque Book Statement Frequency Cheque Transactions Pricing Rs.2.50 per Rs.100 per cheque Rs.2 per leaf for next book Quarterly-Free 4 Inward Cheque Transactions free per month Unlimited Cheque Deposits Subsequent Rs.250 p.500 per Draft Rs.50 per transaction Rs.150.5000) Rs.120 per transaction Rs.250 per cheque Rs.50 per transaction Rs.1.5000 Rs.100 Maximum Rs.20 per transaction Rs.100 for every subsequent transaction Rs. Maximum Rs.100 per instrument Rs.50 for every subsequent transaction Rs. 3 Free transaction per month Unlimited Balance Enquiries Rs.25 per quarter First 25 leaves free Rs.1000 or part there-of Minimum Rs.250 Maximum Rs.

Returns The rate of interest for Bank Fixed Deposits varies between 4 and 11 per cent. 100 to an unlimited amount with some banks. try to check the rates of interest for different banks for different periods. Fixed deposits also give a higher rate of interest than a savings bank account. be less than if one big deposit were to be encashed. The banks are free to offer varying interests in fixed deposits of different maturities. then only one or two deposit need be prematurely encashed. Some of the facilities offered by banks are overdraft (loan) facility on the amount deposited.5 years to 10 years. Before opening a FD account. A high inflation rate can simply chip away our real returns. 30 or 45 days to 3. but the interest paid may be at a discounted rate in case of monthly interest. Interest is compounded once a quarter. Features Bank deposits are fairly safe because banks are subject to control of the Reserve Bank of India (RBI) with regard to several policy and operational parameters. 6 months. Interest rate also varies between each bank. Check deposit receipts carefully to see that all particulars have been properly and accurately filled in. 1.Stop Payment Rs. In case of any premature withdrawal of partial amount. Investor gets a lump sum (principal + interest) at the maturity of the deposit. The thing to consider before investing in an FD is the rate of interest and the inflation rate. thereby earning a higher rate of interest in return. say for a minimum period of 15 days to five years and above. Bank deposits are fairly safer because banks are subject to control of the Reserve Bank of India. It is advisable to keep the amount in five or ten small deposits instead of making one big deposit. 1 year. 44 . The deposit period can vary from 15. A Bank FD does not provide regular interest income. thus. premature withdrawal before maturity period (which involves a loss of interest) etc. but a lump-sum amount on its maturity.100 per instruction Fixed Deposit A fixed deposit is meant for those investors who want to deposit a lump sum of money for a fixed period. The minimum deposit amount varies with each bank. Deposits can be made in multiples of Rs. The loss sustained in interest will. 100/-. Some banks have facility to pay interest every quarter or every month. leading to a somewhat higher effective rate. depending on the maturity period (duration) of the FD and the amount invested. The Interest payable on Fixed Deposit can also be transferred to Savings Bank or Current Account of the customer. It can range from as low as Rs. Bank fixed deposits are one of the most common savings scheme open to an average investor. The facilities vary from bank to bank.

00 9.00 10.50 7.00 10.50 7.00 7.75 8.Y. investment on bank deposits.00 6.75--5.00 10.00 10.00 5.75 8.00 9.00 10.Duration 15-30 days 30-45 days 46-90 days 91-180 days 181-365 days 1-2 years 2-3 years 3-5 years Interest rate (%) per annum 4 -5 % 4. 1998-99.00 9.and above per annum.75-6.00 10.00 91120 Days 7.00 7.00 11.75-8 Advantages Bank deposits are the safest investment after Post office savings because all bank deposits are insured under the Deposit Insurance & Credit Guarantee Scheme of India.00 5.00 8.under Section 80L.00 7. bank deposits are totally exempt from wealth tax.50 10.00 5.25 7.00 7.00 5.75 8.50 5.00 8.50 6.00 6. along with other specified incomes.75 8.00 6.12. is exempt from income tax up to a limit of Rs.50 8.50 10.00 6.00 5.00 9.25-5 % 4.50 8.50 6. The 1995 Finance Bill Proposals introduced tax deduction at source (TDS) on fixed deposits on interest incomes of Rs.00 5.50 10.00 6. 1993-94.00 6. The interest charged will be 2% more than the rate of interest earned by the deposit.00 6.50 5.50 8.50 10.5-6.50 6.50 11.00 7.00 5.00 8.00 6.50 180270 Days 8.00 5.00 5.50 7.50 5.00 6.50 6.50 7.00 6. from A.00 6.00 6.50 9.00 271Up to With 1-2 2-3 3-5 364 5 effect Years Years Years Days Years from 8.50 10.50 11.50 10.00 9. It is possible to get loans up to75%.00 7.50 120179 Days 7.00 5. Public Sector Banks Private Sector Banks Fixed Deposit Rates in Public Sector Banks Bank Name Allahabad Bank Andhra Bank Bank of Baroda Bank of India Canara Bank Central Bank Dena Bank Indian Bank Indian Overseas Bank 1530466129 45 60 90 Days Days Days Days 5.50 10.50 6.5 % 5.90% of the deposit amount from banks against fixed deposit receipts.50 10.5000/.00 5.25-8 % 6.00 6.50 10.00 6.50 11.50 7. 000/.50 9.00 10. With effect from A.00 9.00 1-499 1-499 5-499 21-799 16-899 12-399 9-899 17-599 1-499 9.51 10.00 5.50 45 .00 6.50 6.50 9.50 10.00 10.5 % 6-8 % 6.50 7.00 6.00 6.00 7.Y.00 6.00 11.50 10.00 8.50 7.5 % 5.25 7.00 9. Also.50 8.

50 8.00 7.50 9.I North Malabar Grameen Bank Vijaya Bank 5.00 9.00 8.00 10.I.00 16-8-99 24-6-99 1-6-99 18-8-99 10-4-99 1-8-99 21-8-99 2-8-99 1-5-99 7-5-99 19-4-99 1-9-99 1-9-99 15-1299 15-9-99 1-4-99 9.00 7.00 7.25 11.50 180270 Days 9.00 9.00 7.50 9.11.50 5.00 5.00 5.00 7.50 9.00 10.00 8.00 8.50 9.50 11.00 7.00 6.00 8.00 5.00 8.00 8.50 10. IndusInd Bank Lord Krishna Bank Tamilnadu Mercantile Bank Catholic Syrian Bank Dhana lakshmi Bank Federal Bank J.50 10.F.50 10.00 10.D.00 6. & K.00 5.50 10.25 9.50 8.00 8.00 5.25 10.25 11.50 11.00 7.50 11.50 5.00 8.00 6.00 10.50 6.50 6.25 11.50 10.50 10.00 10.00 5.00 10.00 7.00 8.00 7.00 8.00 8.50 11.00 8.00 8.00 8.00 6.00 8.50 5.00 5.50 .50 10.00 7.50 9.75 10.00 7.00 8.00 5.00 6.00 8.50 5.00 8.00 8.00 9.50 6.00 7.I Bank I.50 46 .00 5.00 9.25 11.50 10.50 11.50 .25 10.50 9.00 9.00 10.00 10.50 8.5 1-499 1-1299 8-399 8.00 11.50 5.50 10.50 8.00 6.50 8.00 12.B.50 11.00 10.00 7.00 6.50 10.C.50 8.50 5.5 10.50 6.50 11.00 7.00 7.25 7.00 7.00 8.50 8.00 5.5 1-499 18-599 15-399 15-399 5-399 - 9.00 10.50 9.50 8.50 9.Oriental Bank Punjab & Sind Bank State Bank of Hyderabad State Bank of India State Bank of Mysore S.50 6.25 7.50 11.00 11.50 5.00 5.50 6.00 9.00 10.00 8.00 10.00 10.00 10.00 8.50 8.00 9.25 10.50 10.00 7.75 9.00 11.00 8.00 8.00 10.00 7.50 10.00 10.50 10.00 5.25 11.I.00 8.50 8.00 10. Bank South Indian Bank Nedungadi 1530466191.D.00 5.00 5.00 8.00 10.00 .50 11.50 10.25 9.00 11.25 11.00 8.00 7.50 10.75 9.25 7.50 11.00 8.00 9.00 9.00 7.12029 45 60 90 120 179 days Days Days Days Days Days 5.50 9.50 271Up to With 1 -2 2 .25 10.00 11.B.75 10.00 6.50 10.25 11.00 5.00 11.50 15-38.00 6.00 6.50 7.00 10.00 7.3 3 .00 8.00 6.00 7.00 8.00 5.50 11.00 5.50 9.00 7.50 11.50 10.00 7.00 5.00 10.00 10.00 10.00 7.00 10.25 11.00 10.50 - 9.00 6.50 7.00 5.00 10.11.00 9.00 8.00 10.00 9.00 5.00 5.00 7.00 6.00 8.50 5.00 9.T Syndicate Bank U.5 10.50 8.25 7.00 10.00 8.50 7.00 10.50 9.50 8.00 7.00 8.50 10.00 6.00 7.00 6.00 10.00 9.10.25 9.00 7.50 8.00 8.50 10.25 9.25 11.50 5.00 7.C Bank I.25 10.25 10.50 8.50 11.B.00 5.00 10.50 9.50 6.25 10.00 9.00 10.00 5.00 11.00 10.50 9.C.5 10.00 9.00 11.00 9.00 10.00 6.50 5.25 99 8.50 6.00 Private Sector Banks Fixed Deposit Rates in Private Sector Banks Name of the Bank Bank of Madura Centurion Bank City Union Bank Global Trust India H.00 9.50 11.50 8.5 364 5 effective Years Years Years Days Years from 9.50 5.00 9.25 9.00 10.5 10.50 10.50 5.00 7.50 11.00 9.00 8.00 9.50 10.00 6.00 10.00 10.

00 9.00 9. Bank 5.5 10.Bank Vysya Bank Times Bank U.00 8.25 8.50 5.00 8.00 8.75 8.50 10.75 11.75 6.00 5.T.00 9.5 10.00 10.I.00 7.5 2-8-99 16-8-99 1-5-99 9.00 10.00 10.25 8.00 10.00 11.5 11.50 9.25 9.00 47 .00 7.00 8.00 8.5 11.

Project Profile 48 .

PROJECT PROFILE TILLE: - “Comparative study of SAVING ACCOUNT of YES Bank with other banks
at Jaipur.”

Objective of the Study: An objective is defined by the actual identification and description of an existing condition that requires consideration for improving the overall performance of the organization. For any study deciding the objective is the most important step which defines the activities to be undertaken and the individual to focus on the important issues.

Objective of YES Bank: Customer services & product innovation tuned to diverse need of individual & corporate dinette.  Continuous technology up gradation while maintaining human values.  Progressive globalization & achieving international standards.  Efficiency & effectiveness built on ethical practices.

Objective of Student:  To know the various services of various banks.  To know the method of banking.  To know the banking and financial terms used in day-to-day life and which plays an important role in our life.  Moreover YES Bank is a reputed bank and it provided me a great platform for my growth. It gave me the opportunity of proper exposure.

Significance of Study: For Bank: The study is useful to YES Bank because with the use of the report it can compare itself with other banks and also can do some modification in its services and charges so as to compete with the competitors in both short as well as long run.

For Student: The study is useful for the student as she gained knowledge about various services of bank, the working of the bank and also about the competitors of the bank that plays an important role in the making and implementation of the strategy.

49

Briefing of the survey

50

I have done a survey regarding the selection of banks. This survey does not include any questionnaire of any big list of questions. This was a simple survey that includes only few simple questions i.e.  In which bank do you want to open a saving account?  What is your occupation?  What is the reason for selecting the particular bank? In this survey we have given the option for the following banks i.e.  ICICI BANK  YES BANK UTI BANK  IDBI BANK  HSBC BANK  HDFC BANK

SAMPLE SIZE: - 100
Result of the survey is as follows: Answer to first question: Interpretation: In this survey 30% people want to open their account in ICICI Bank only. 12% wants to go for UTI Bank. 10% For YES Bank. 10% For IDBI Bank. 30% For HDFC. 8% For HSBC. Conclusion: - In this survey YES Bank has got only 10% peoples attraction. Suggestions: - As we can see from above YES Bank is not so much popular among peoples so some awareness programme should be conducted so that people can get aware from the benefits of YES Bank.

51

Then by survey we come to know that 50% people are from business class.10% 10% 8% 30% ICICI HDFC UTI YES IDBI HSBC 12% 30% Answer to second question: Interpretation: . Suggestions: -According to above interpretation we should put some extra efforts towards business class customers since our main focus should be towards that particular segment only & also we have to attract the other segments and for this we should put some KNOPI & also we should organized some promotional ACTIVITIES.most of the people are from business class who opened their saving account. already having their saving account in various banks. Which will definitely beneficial for bank. 8% students & 12% are from others. from which occupation.In the survey of this question we have taken the peoples. belonging from which class i. Conclusion: . 30% are salaried people. 8% 12% 30% 50% Salaried Buisnessman Students Others 52 .e.

Reason for choosing the particular bank is the name. services & goodwill of the bank.As we can see that customers attract mostly towards the goodwill. 40%. So we have to give emphasis on services & goodwill especially. services. have selected it due to nearness or remaining 5% are due to some relationship with banks employees so that their work can easily be done. Conclusion: . 45%. So that by knowing that we an improve our services & finally our goodwill 50% 40% 30% 20% 10% 0% G oo dw ill Se rv ic R es el at io ns hi p N ea rn es s Nearness Relationship Services Goodwill Research Methodology: Research design: Descriptive Sample size: 100 Sampling technique: Random Sampling Source of Data collection: Primary source (Direct Interview) 53 . Suggestions: . people have selected it due to its services & 10%. Most of the people are the permanent customer of the particular bank due to the goodwill & its oldness.Out of 100 peoples. And for this we have to take feedback of existing customers. people have selected the bank due to its goodwill. So that we come to that weather our existing customers are satisfied with our services or not.Answer to third question: Interpretation: .

Comparison 54 .

Particulars One ATM card per account Monthly statement Phone Banking Net Banking Anywhere Banking Doorstep HDFC Bank Available Available Available Available Available Not ICICI Bank Available Available Available Available Available Available YES Bank Available Available Available Available Available Available 55 UTI Bank Available Available Available Available Available Available HSBC Bank Available Available Available Available Available Not IDBI Bank Available Available Available Available Available Not .

5000 Rs.000 Rs.300 NIL NIL HSBC Bank Rs. A Q B. 5000 Rs. 10.750 NIL NIL ICICI Bank Rs.280 NIL NIL NIL NIL 56 . Transaction Charges Local cheque Book charges for Issues Rs.250 NIL NIL YES Bank Rs. 10.Banking facility Pay orders & DD’s Upcountry cheque collection Multicity cheque Facility Debit Card Mobile Banking Available Available Not Available Not Available Available Available Available Not Available Available Available Available Available Available Available Available Available Available Available Available Available Available Available Available Not Available Not Available Available Available Available Available Not Available Available Available Available SERVICES Particulars HDFC Bank Min.q.300 NIL NIL UTI Bank Rs. 5000 Rs. 5000 Rs.000 IDBI Bank Rs. NonMaintenance charges p.

100 NIL Rs.115 NIL Free Rs.500 Rs. Rs.25 NIL NIL NIL NIL TITLE: BRAND PROMOTIONAL ACTIVITY 57 .Account Closer Before 6 months After 6 months Account Statement Quarterly Monthly Duplicate Account Upto 1yr.q.250 p. Free Rs.200 p.85 Rs/115 Rs. Free Free Free Free Free Free Free Rs.100 Rs.100 NIL NIL NIL NIL NIL Rs.50 Rs.600 per annum Rs.q.old More than 1 yr.

Designing a promotional plan for “YES” bank with in given budget constraint.SUBMITTED BY: POOJA KEJRIWAL OBJECTIVE:. Malviya Nagar. REASON BEHIND SELECTION AREA: 1. • • • • • • • Area selection Reason behind selection area activity Activity. We are selecting this area because here we can approach our desired target customers 58 . Financial structure of activity Customer motivation to attend the activity Expected result Profiler AREA SELECTION: • In front of Pyramid.

4. 6. walk in is high. They will fill a profiler.2. 7. 59 .Calling to every customer for an appointment for photo delivery and discussion regarding to our products. People coming out here belonging from rich / affluent class. which would yield more number of lead generations in one go. 5. 4. Photograph tracking by marking a serial no. Would select few HNI profiles out of them and invitation to them to our office for gift collection. People coming with peace of mind so would be able to give us proper time for demonstration of our activity. Post Activity:. Since this is very popular place. 3. Photographer would click their family photograph along with kid keeping our caption in his/ her hands. We would be selecting around 180-200 families (specially from rich or affluent background) 2. which would contain their professional details along with financial strengths and contact data and also their interest in financial tools. Inviting to them for a photo click for their kid along with a caption of yes bank saying “Come Yes Bank to say No to your financial Management Problems”. 3. on every profiler. ACTIVITY: 1.

FINANCIAL STRUCTURE OF ACTIVITY: Details No of target customer Cost of per photograph including cost of photographer Cost of gifts Cost of gift for best 3 Total Cost BUDGET LIMIT=RS 10. 197 3 60 .8. 000 Cost per unit No of customers _ 200 RS 32 200 Total Cost _ RS 6400 (32*200) RS 2955 (15*197) 300 (100*3) =RS 9655 RS 15 RS 100 . Immediate call closing in office by convincing them on our products.

61 . By their profile we would be able to know the needs and expectations towards our bank. 2. Best 3 photograph will be awarded. We will get the personal information with financial standings of 200 peoples 2.CUSTOMER ATTRACTION TO PARTICIPATE IN THE ACTIVITY: 1. EXPECTED RESULTS: 1. They will get a free photograph of their child.

Relationship Introductor . 8. Are you interested in INVESTMENTS PLANS? Yes / no 2. DMAT A/C Yes/ no 3. It would increase market awareness and help us to understand our customer better. 5. 1. 7. >5 lakhs 9. Between 3 to 5 lakhs 3. Interested financial Area’s you would like us to serve you 1. Name: Address: Child’s name: Age Contact no: Occupation: Parent’s Age Your income level: 1. 3. 6. Are you interested in opening an SAVING A/C. 2.3. Are you interested in FIXED DEPOSITS? Yes/ no 62 . Below 3 lakhs Date Of Birth: Mobile: 2. 4. CURRENT A/C.

Do you want our financial experts to visit you for consultancy in above products? • • • Appointment time: Appointment date: Appointment Address: Interpretation 63 .4.

YES Bank & HDFC Bank got 3rd rank. Because it is providing the best and some extra services and benefits to its customers in comparatively less charges.INTERPRETATION As we have seen that all 6 banks are providing almost the same kind of services to their customers in somewhat more or less numbers. And from the above comparison following interpretation is drawn: ICICI Bank proves itself the best bank among the 6 banks in Jaipur. HSBC Bank got 4th position. 64 . UTI Bank got 2nd position because it has less number of product range than ICICI Bank and in some categories of Saving A/C some services are not provided by it. as they are better than each other in some offerings and benefits. I have done the comparison on the basis of service charges different banks are charging from their customers for different kind of same services. as it has not providing much option to customers in investing their money. But overall conclusion is drawn in favors.

Sources of data collection 65 . • Comparisons between these 6 banks are done in Jaipur only.IDBI Bank got 5th as it has only few features in Saving A/C & Current A/C and it is charging for each and every facility which it is providing to its customers.

• Questionnaire And for the comparison of different categories of A/C both primary as well as secondary sources are used i. • Employees of the bank of the sales dept. Using secondary source i.e.e.SOURCES OF DATA COLLECTION Both primary as well as secondary sources are used in collection of data. • Through internet Information regarding the products & offerings of the concern is collected by using primary source data collection & i.e.e collects data regarding the history of the concern. • • • Meeting with the employees Brochures of different banks Schedule of charges 66 . For the collection of the data regarding survey only primary method is used i.

(Brochures & schedule of charges are published by bank.) Conclusion 67 .

The services offered by various banking sections such as Credit Card. Offers attractive schemes to consumers with competitive charges. Overall conclusion is as Follows: • • YES Bank is a well-known bank. Although there is a stiff and tough competition in the private sector banking and especially cutthroat level at Retail Banking section. 68 . The training yields me an enhancive corporate knowledge while working in Private Banking Institution like yes bank. I come to know that there is a vast growth prospective for Private Sector banks to nurture and utilize their banking skills as India is growing higher as a World’s leading corporate. ATMs. which pull them to avail the service During the span of summer training.CONCLUSION Conclusion of study reveals many facts about the bank. Debit Card.

I learn how to make out and induce customers about the prospects of an organization upon which he is going to save his/ her deposits for a considerable period of time. quality of services. in security. relationship with customer and at last but not least publicity. Also.Savings Banks Account. 2006 and in growth. Current Account and so on enable me to find out what the customer of today thinks about the services the banks are providing and made a significant distinguish between what the performance of Private sector banks to that of the Public Sector banks and how prompt they are. interest rates. deal with their queries and come to the conclusion. So I concluded that people of India are moving towards the private sector banks but Yes bank although it is a growing organization. UTI etc. it is a first ranking position according to business world. does not have great impact upon society like other private banks ICICI. Yes bank should also try to arrange some extra events to attract the attention of the society. 69 . HDFC. 3rd position. there is a great difference between yes bank and other top most private banks yes bank should work hard in the fields like extra facility. It was great practical experience under Yes Bank as it inculcates me to gain open thoughts of customers pertaining to the account of customers.

Marketing Management. 1990. New Delhi.. www. 4.BIBLIOGRAPHY 1. Wishwa Prakashan.. New Delhi. Jain Nabhi Kumar. 3.com 70 . Prentice Hall of India Private Limited. 1999.yesbank. August 1996. Manuals of SEBI – Guidelines. Research Methodology. Nabhi Publications. 2.R. Kothari C. New Delhi. Kotler P.

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