A Star is reborn
Strong launch for new Fiesta
Connecting Europe · March 2013

Kuga’s Curve Control technology

Aiming high in China

“Designing vehicles with global appeal” Martin Smith

Cristiano Ronaldo and team mates celebrate another goal

The all-new

Ford Kuga

Fighting Talk
With this year’s competition reaching its climax, the tension between Europe’s best teams continues to rise as they compete to be crowned kings of the continent. Turn up the heat Real Madrid CF superstar Cristiano Ronaldo has been full of fighting talk in the build-up to his side’s monumental last 16 clash with Manchester United FC, brashly branding his current employers as “better” than Sir Alex Ferguson’s men. The Red Devils will be desperate to record a famous victory, as they look to vindicate the decision to cash in on Ronaldo in 2009 and prove that the power of their collective unit is greater than one talented individual. Meanwhile current FC Bayern Munchen manager Jupp Heynckes will surely be looking to go out with a bang after being told that Spanish supremo Pep Guardiola will replace him in the summer. The Bavarian giants face an Arsenal FC outfit intent on salvaging their season following a string of underwhelming domestic displays. Indeed with voices of discontent growing louder around the Emirates, this could represent Arsene Wenger’s last chance to harness the potential of a talented but brittle squad. Arguably the most glamorous tie of the round is between two of the most successful sides in UEFA Champions League history - FC Barcelona and AC Milan. There certainly hasn’t been any love lost between the pair, highlighted by a fiery tie in last year’s competition which saw seven of the Rossoneri’s players cautioned in the second leg. The promise of another passionate encounter has set pulses racing as the big match looms. Read all about it With newspaper interest and intensity rising around Europe’s greatest club football competition, journalist are set to whet the appetites of motoring enthusiasts across the continent with their own pre-match report of the all-new Ford Kuga. This follows a pan-European media test drive in Valencia, which gave journalists the opportunity to drive the car on public roads for the first time. They got the chance to experience the higher cornering speeds, together with the better handling and comfort refinement that the new model offers, proving that all the excitement is not just confined to the football field at this time of year. High expectations As coverage intensifies off the pitch, expectations will be higher than ever before. Whilst players and fans build up their own team’s chances, quality new arrivals such as the Kuga will look to share the headlines alongside the UEFA Champions League’s brightest stars. With over 150 million people around the world set to tune in to May’s Wembley Final, Ford will be ready to put in a winning performance.


@Ford Europe March 2013

the automotive world will see for the first time the European version of our striking and rugged EcoSport small SUV. pzezelj@ford. Another statistic to consider: By 2015. we will launch the next-generation Ford Edge. which seat five people and seven people. Ford of Europe’s vehicle portfolio will grow by 50 per cent. After this. with lots of room for luggage and sports gear. It’s a new family for Ford of Europe – a new brand that means more space. we’ll show a concept version of new Tourneo Courier . Middle East and Africa. To start with SUVs. On the stage at Geneva will be the Tourneo Custom. The Courier will follow quickly next year.com Design: Manfred Müller. The EcoSport will go on sale later this year across Europe. sales in Europe are forecast to double in the next five years and we plan to grab more than our share of this opportunity. Ford Motor Company 06 As we head to the Geneva Motor Show this month. This rollout is happening quickly. friends and neighbours about the great products and technologies we are bringing to market. The sales and profits from our new line-up of SUVs and Tourneos will deliver a much needed boost for us in this difficult environment and should also add a new dimension to the Ford brand in Europe. a larger. rfranks4@ford. Cologne Digital Reproduction: purpur. Cologne Print: NEEF + STUMME premium printing. You will recall that we pledged to launch 15 global products by 2015 – giving us one of the freshest and most dynamic line-ups in the industry. Yet behind those headlines is another story. you’ll see no shortage of news coverage about the economic challenges facing the auto industry. When we say: “Tourneo – your mission is our mission” – it’s more than a slogan.Content Editorial Our Transformation One Step at a Time by Stephen Odell executive vice president. which can seat up to nine people in comfort. Print & Production Management. At Geneva. fuel-efficient and extremely versatile. Anke Hansen Production: Zetweka. In Geneva. It is important that we remind the world that Ford pioneered the SUV and no automaker has more expertise in these vehicles. which is the continuing progress we are making on the transformation plan we announced last year. Wittingen Published by Ford of Europe. Now we are bringing that expertise to Europe in a meaningful way. and other markets. And for the first time. These vehicles will make a difference in our customers’ lives and reach a group of buyers who are looking for something new and different. There is no better advocate for the Ford brand than you – our great workforce – so please help us get the word out to your family. joining the all-new Kuga that’s been arriving in dealerships in recent weeks. mmuell86@ford.S. Alexander Bertrams. respectively. Communications and Public Affairs . we will showcase two key aspects of our product plan – a major bet on the fast-growing SUV market in Europe and a major investment in spacious and flexible people movers under our Tourneo brand. more premium crossover utility that’s been successful in the U. plus the Tourneo Connect and Grand Tourneo Connect.com. The Tourneo Custom is already on the market and selling well. And we should not forget the Ford Explorer. WRC Fiesta 2013 12 Interview Martin Smith on great design Ford News Included with this issue between pages 10 and 11 14 Feature Ford aims high in expanding Chinese market 18 Technology Focus on Ford driver assist technologies @Ford Europe March 2013 Executive editor: Predrag Zezelj. Thanks for all your efforts.com Writer: Peter Noble Copy editor: Rick Franks. One Team · One Plan · One Goal · 10 11 12 News in brief from around the world 14 10 Feature 11 Sport Go Further inspires employees 04 Upfront 06 Cover story New Fiesta launched with style across Europe FormulaFord grid. more flexibility and more great options for all kinds of teams and families in Europe at an affordable price. This shows how serious we are about continuing to invest in product during the toughest times so we will be well positioned when the economy begins to recover. The Tourneo Connect and Grand Tourneo Connect are coming later this year. Our other big story will be Tourneo.small. the iconic seven-seat SUV that’s heading into production in Russia for that fast-growing market. All of this is made possible by our One Ford plan showcasing the growing strength of our global company. Europe.

75 billion. with more than 560.  2   Three Ford Models Named As   Best-in-Class By Euro NCAP  apps – is coming to Europe. Germany.405 Fiestas. Its annual awards are designed to identify and promote examples of outstanding and innovative practice in this field. According to JATO. For 2012. an increase of $577 million from 2011. The award commends Ford for outstanding achievement in low carbon transport over the past 10 years.       More e-Learning  @Ford Online or directly at www. of the new Fiesta ST. Ford Motor Credit reported a pre-tax profit of $1.174 cars across Europe in 2012.6-litre EcoBoost petrol engine. according to the latest Polk new vehicle registration data.  3    Ford SYNC AppLink Coming   To Europe   5    Ford is low carbon champion  Ford SYNC AppLink – a system that offers drivers voice-control of smartphone music Ford of Britain’s long-term commitment to lowering carbon emissions has been recognised by an award from the UK’s Low Carbon Vehicle Partnership (LowCVP).7 billion in 2012. The LowCVP aims to accelerate a sustainable shift to low carbon vehicles and fuels in the UK and thereby stimulate opportunities for British businesses. the new Fiesta ST for Europe is powered by a 1. AppLink is targeted for launch in Europe later this year. The new modules are designed to help employees get a better understanding of the company’s award-winning cars and technologies. enables drivers on the move to listen to their favourite radio stations and songs streamed to the car via their smartphone.9 l/100km. Developed by Ford Team RS. com/Pages/OnlineTraining. Top speed is 220 km/h. SYNC AppLink. with 138 g/km of CO2 emissions. consumers bought a new Fiesta every two minutes on average last year in Europe. including 306.9 seconds.aspx  1    Fiesta best-selling small    car in 2012  Automotive data intelligence provider JATO Dynamics says the Fiesta was the bestselling small car in Europe last year. France. compared with a loss of $190 million a year ago. compared with a loss of $27 million in 2011. @Ford Europe March 2013 . The Fiesta also was the best-selling B-car (sub-compact) globally for the first nine months of 2012.Upfront 2 1 3 4       Ford profit for 2012  Ford Motor Company reported a 2012 full year pre-tax profit of $8 billion on the strength of record results from North America and continued solid performance from Ford Credit. which was showcased at Midem. Two new training modules have been added to the Company’s range of online eLearning courses. In its 2012 Top Choices for Safety.at. and it will race from 0-100 km/h in 6.  4    Fiesta ST goes into   production  Ford has started production at its assembly plant in Cologne. In the fourth quarter. The Kuga and Transit are named as best-in-class in the Small Offroad 4x4 and Business and Family Van segments. from supermini to van. The SYNC and New Fiesta/ Fiesta ST modules join the Focus ST and B-MAX courses that are available already. a music industry conference in Cannes. Ford now has posted a pre-tax profit for 14 consecutive quarters.000 Fiestas sold worldwide. Easyto-use. Fuel consumption is 5. The full year pre-tax profit of $8 billion and net income of $5. Ford sold 953.7 billion were each lower than a year ago.4 billion a year earlier. Fourth quarter pre-tax profit was $1.7 billion. Europe reported a pre-tax operating loss of $1. the European auto safety organisation has named the outstanding models in seven market segments. Europe reported a pre-tax operating loss of $732 million. compared with $2. the modules are accessible via 4  Three Ford models have received ‘best-inclass for safety’ recommendations from Euro NCAP. respectively.ford. The B-MAX is joint Small MPV winner with the Fiat 500L. Each 30-minute module uses high impact visuals and animations that bring the learning experience to life.

The company’s president. Europe’s leading mobile solutions and technologies conference. has presented its Innovation Trophy to the B-MAX in recognition of the model’s unique door opening system. while reducing investment costs associated with the engineering of the technology. being named as the best model in the “special transport” Ford has claimed double success in the 2013 BusinessCar Awards.”       Double award success  Ford’s 1. staged in Frankfurt. which goes on sale in Germany mid-2013. covering most car segments in the market. The strategy.      Ranger wins Russian award  Production of the new-generation Transit has started in China at Jiangling Motors’ Nanchang plant. The new Ford B-MAX was runner-up in the overall Car of the Year category. especially in the crucial lower medium segment where Focus excels. leverage volume and derive efficiencies through economies of scale.      Renewable energy For    Focus Electric  category.       Ford’s vision for connected   vehicles  The new Ranger triumphed in the recent annual Golden Klaxon automotive awards ceremony staged in Moscow. will now be able to purchase ‘green’ electricity – energy from renewable sources. He told delegates that mobile connectivity was the key to integrating future transport networks. mass-market FCEVs as early as 2017. commented: “The new model is developed in the spirit of One Ford with excellent collaboration between the Ford global team and the JMC engineering team.” said BusinessCar editor Paul Barker.  8   Innovation award for B-MAX  French magazine. The Golden Klaxon award won this year by the Ranger is the eighth to be award to the Ford brand in Russia. SYNC and the 1. Ford Motor Company and Nissan Motor have signed a three-way agreement to accelerate the commercialisation of fuel cell electric vehicle (FCEV) technology. will help to launch the world’s first affordable. The goal of the collaboration is to jointly develop a common fuel cell electric vehicle system.0-litre EcoBoost engine. and it beat some strong premium competition to the prize. Natural Power is a leading supplier of CO2-neutral ‘green’ energy in Germany.Upfront 5 6 8 7  6    Fuel cell strategic alliance  Daimler AG.0-litre EcoBoost engine won the International Paul Pietsch Award 2013 for technological innovation at the Auto Motor und Sport Best Cars Awards. obtaining a high proportion of its supplies from wind turbines. The award has been presented annually for 24 years and is chosen by a jury of 30 Motorpresse Stuttgart Group editors-in-chief from 22 countries worldwide. “Ford’s double BusinessCar Awards win illustrates the excellent job Ford is doing to serve the business car community. entitled “Talking Cars: The Connected Vehicle in a Connected World. York Chen. Sixteen awards were presented this year. More than 200 vehicles competed for the awards this year. Ford’s EcoBoost engine was picked from a shortlist of 12 innovations and was praised for its class-leading fuel economy and emissions. the company received its first award in 2002 in a special category recognising investments in the Russian economy. Each company will invest equally towards the project. Germany.” was delivered by Pim van der Jagt. Ford delivered the keynote address at last month’s M-Days. L’automobile. Jiangling Motors is Ford’s commercial vehicle partner in China.      Transit Job One in China   7    1. The address. @Ford Europe March 2013  5 .0-litre EcoBoost wins   German award  Drivers of the Focus Electric. The development results from an agreement between Ford of Germany and Dusseldorf-based Natural Power. to maximise design commonality. managing director of the Ford European Research Centre. with Focus winning Car of the Year in its sector and S-MAX taking the MPV honours.

4 HOUR 2 .Cover Story S. A T S E RD FI ONE FO DO? ULD YOU O W T A WH Ford asked customers to submit their ideas for a perfect 24hrs in the Ford Fiesta Fiesta is now generating a massive buzz in social media circles 6  @Ford Europe March 2013 .

not just from the traditional big five markets. Ford Facebook followers were invited to take part in Fiesta 24 – a competition inviting people to upload photos of a Ford taken at different times of the day. it encourages users’ to submit their ideas for a perfect 24hrs in the Ford Fiesta. Ford has joined forces with celebrities across five European markets to film a series of video clips of them spending 24 hours with a Fiesta.Cover Story Fiesta drives out across Europe A new star in the showroom New Fiesta is being launched across Europe on the back of a coordinated media and marketing campaign designed to engage. with more to follow. Elise.000 people were exposed to that campaign.” said Blee. This was followed by a high profile appearance at the Paris Motor Show in October and a unique Fiesta drive event focussed on SYNC technology in Rome in November which was attended by Europe’s most influential road testers and bloggers. The new-generation Fiesta made its public debut at Ford’s Go Further event in Amsterdam in September. helped by two pan-European marketing initiatives. Leslie Clio (Germany) and 20SYL (France) can all be seen on YouTube. @Ford Europe March 2013  7 .000 fans submitted entries and their images were merged to create a Fiesta montage which can be viewed on the global Fiesta Facebook page. The App analyses information on the users profile page and then predicts their Fiesta future. and that will be followed later in the year by one called Panoramic.” Ford has also launched a Fiesta 24 App on Facebook across 10 markets. go to the Global Fiesta Facebook Page. “We had really good participation. “But it was so bold and exciting that we felt it was perfect for a TV commercial.000 in the first month alone. Almost 8. “It’s a really fun way of engaging with consumers and we will be turning some of their ideas into reality.” Helping to spread the Fiesta message further. New Fiesta is now generating a massive buzz in social media circles. which again is visually stunning and will be supported by a Behind the Scenes video.000 have viewed the App and we’ve had more than 3. to create material for print advertising. triggering a rush of glowing reviews in both automotive and non-automotive press. “Originally Rafaël’s video was going to be shown on YouTube only. We’ve also engaged another artist. Celebs including Jessie Ware (UK).” added Blee. The company has pledged to make some of those ideas for perfect days happen. enthral and inform consumers We had more than 35. and more than 700. If you’re on Facebook it’s definitely worth trying.” To find out more about these events and the Fiesta 24 campaign.” said Catherine Blee.000 videos created so far.000 ‘likes’ on Facebook. In the first. “More than 50. using a wide range of social media including Facebook. Rozendaal’s creation has since been turned into a stunning TV commercial. Viewing figures topped 460. Twitter and Instagram. “We’ve worked with local market influencers to see what they do and to find out how Fiesta would fit into their busy lives. Consumers can already see a further captivating Fiesta commercial called Clock.” In addition. What’s more. “The result is some very creative and fun content which is getting really good views.” Blee explained. “The response was excellent. Ford challenged Ford top artists such as Rafaël Rozendaal to create visually stunning Fiesta-based masterpieces to be featured in print ad campaigns. Ford small car communications manager.

Cover Story Italy “The session was quite insightful. including SYNC. was spread far and wide. so I’ll definitely buy one.” “SYNC is just what I need. the company ensured that the Fiesta story. Here’s what some of those employees said about the new Fiesta: UK “The front looks so impressive. “The event was successful with everyone showing great interest and many asking questions during the demonstrations.. Ford employees were given the opportunity to see the new small car before it drove into showrooms.. we learnt how to be.” “I drive a Fiesta at the moment. always connected!” Liliana Caroselli “Women and technology. Belgium At the Lommel Proving Ground in Belgium. finally reunited!” Veronica Berti Thumbs up for New Fiesta New Fiesta was launched into the European market with all the style and brio that motorists have come to associate with Ford’s best-selling small car In a multi-faceted marketing campaign. like the New Fiesta. of great style. 280 employees took part in a 30 minute presentation on the new Fiesta. performance and functionality. As part of that campaign.” 8  @Ford Europe March 2013 . and I like this new one a lot. learning more about its many features. According to one participant.” These were some of the positive comments from some of the many employees in Warley and Dunton who took the opportunity to get a closer look at New Fiesta.

and that is great. the oldest car was a 1959 Skoda and the youngest a 2013 Citroen. The Foundation provides an ambulance service for premature children. many fascinating opportunities for communication and entertainment. I liked it. The range of models and customers arriving in Ford dealerships was wide. The lowest registered milage was 1. who handed in his 17 year old Escort. The recipient charity was chosen by a vote on Ford Hungary’s Facebook site.500).  SYNC with Its optimised voice control offers many.” said Zsombor Varga. @Ford Europe March 2013  9 . with the winning charity. and the winner was father of two János Bódi. More than 34.Cover Story Spain “These kinds of initiatives with employees are very positive and very helpful. it has been really interesting. The charity can choose to accept the used Escort or a donation of 1m HUF (around $4. receiving 14. and everything has been clearly explained.” Jesús Fosela Germany “The new Fiesta design is fantastic. Also the SMS Reading feature is really useful when driving.800 km and the highest 965.00am to 12. invited motorists to register their cars with a local Ford dealership. as somehow we are the ‘faces’ of the Company and the best advocates.120 km. Ford’s communications manager in Hungary. supported by social media and press coverage. for example. a nationwide advertising campaign. the country’s most popular radio channel. Almost 30. Emergency Assistance is a safety technology that can help saving lives.162. providing they agreed to give their own car to a charity. the Peter Cerny Foundation.00 midnight on Fiesta Day to register.” Mamen Bravo “There should be more initiatives like this one. ”The day the new Fiesta arrived in Hungarian dealerships will to be remembered for a long time. the front reminds me of a sport car.” Norbert Breu Innovation in Hungary The new-generation Fiesta was launched with energy and innovation in markets throughout Europe. In Hungary. All those who registered were entered into a prize drawer to win a new Fiesta Titanium. The draw was staged live on Class FM.000 people accepted the invitation.000 votes were cast. The youngest customer was 18 and oldest 102 years old. many patiently queuing from 8.

project management or logistics. where 25 Ford volunteers provided transport for guests and artists.enough to power 10. an employee proposed regulating the amount of water used on forging machines. has gained certification to the ISO 50001 energy management standard.750. Genk donation Genk employees recently donated €3. they donate the 45 cents. Christmas parcels were sent to children in Romania and Ukraine. Valencia Assembly Plant employees also support local community organisations through volunteer work. If you have a Go Further story to tell.4m. whether in new parts design. resulting in an annual saving of €1. “but members of our energy teams have a specific responsibility to identify and implement energy-saving measures in their particular production areas. Since 2000. Mark Krause. Under the scheme.45 per month.865 patents. The event raised €6.Go Further Cotarko’s new re-cooling system FoG chief Bernard Mattes with Cologne mayor Jürgen Roters Genk donation to local charity Employees Go Further Ford employees in Europe have taken the company’s brand promise to heart and are Going Further by working smarter and supporting their local communities. Among a diverse range of other initiatives. For example. Innovation recognised Twenty employees from Dunton and the Dagenham Diesel Centre recently received awards for developing innovations that were granted a patent.400 man-hours of their time.” Among recent measures undertaken. Ford employees supported a holiday project for children and a cultural festival. Here are some of the ways in which they are turning Go Further into action Energy-saving focus Ford’s forging subsidiary. Aside from that fundraising event. delivering a combined 12.  Donating time and money Employees in Spain are taking part in a programme called Céntimo Solidario (Caring Cent). Some 830 employees were involved. 10  @Ford Europe March 2013 . contact @Ford: call 8734 3946 or write to 1/466. The company collects the spare cents donated and passes them to local charitable organisations.  In another cost-saving action.000 households costing €5m. For the ninth year.500 to MPI Ter Heide. In Madrid. a centre for disabled people. employees annually volunteer their time to improve the facilities at Apascovi. Cotarko. “All the staff are involved in this process. The focus on further reductions is continuing. Patents protect any device or process that is new and not an obvious development of known technology.’ a Ford-City of Cologne fundraising event supporting the cancer ward of a local hospital for seriously ill children. furnace doors were overhauled to reduce energy loss and a new plant re-cooling system was installed.500. a local centre for people with mental disabilities.” said production manager. many Ford employees contributed their time and skills to improve the hospital. After introducing energy-saving measures the volume of electricity used has been reduced considerably. The highlight of 2012 was the tenth anniversary of ‘Together we are strong. Community support Employees in Germany volunteered to support 115 Cologne-based charitable projects last year. if a person earns €1. Ford in the UK has been granted 2. they donate monthly the spare cents of their salary to NGOs. The company consumes 44 gigawatts of electricity a year .

6-litre turbocharged EcoBoost engine tuned to develop in excess of 200PS which is mated to a Formula 3 specification six-speed sequential gearbox. it is almost as fast and has been developed to compete in the WRC 2 category. We have mainly been testing the durability and reliability of the car to see how it fares under the conditions it is likely to face at World Championship level. Fiesta RRC and Fiesta RS WRC. Gerard Quinn. “There is still a lot of development to do. said: “Having this many drivers signed is a great starting point for the new aero version Formula Ford and all the signs are that that number is going to grow by the time the start of the season comes around at the end of March. With front and rear aerodynamic wings added to the chassis. senior manager for Ford Racing in Europe. “We are busy talking to more new teams and drivers and we are very pleased to be so well advanced with our plans. Fiesta R5 harnesses the same expertise that launched the record-breaking Ford Fiesta S2000. “We have made some great progress with the Ford Fiesta R5. The all-new. and we are looking forward with excitement to joining the BTCC race support package. Once homologated later this year the Fiesta R5 will be eligible to compete in rallies around the world. @Ford Europe March 2013  11 . This will ensure that the detailed preparation for the manufacturer homologation is completed for approval by motorsport’s governing body.” said Wilson. and international race talent. continue their technical support for the development of the Fiesta R5. M-Sport developed Fiesta R5 was shaken-down around Greystoke Forest in the north of England by World Rally Championhip regular. Cheaper and easier to maintain than its WRC sibling. Matthew Wilson. the result is the most technically advanced junior single-seater racing car in the world. The driver and team line up is already impressive. and an unrivalled learning experience.” The first 15 drivers to sign include several returning Formula Ford heroes and a number of circuit-racing novices. Fiesta R5 rally car hits the forest The latest addition to the Fiesta rally car family has been put through its paces for the first time prior to its competitive debut. based at the Dunton Research and Development Centre.Sport Formula Ford revolution gathers pace Organisers of the Dunlop MSA Formula Ford Championship of Great Britain are delighted by the initial take-up of grid slots and even more pleased with the continuing interest shown by young stars keen to race on the BTCC (British Touring Car Championship) bill in the UK’s fastest and most exciting junior single-seater. personnel from Ford Racing.” Meanwhile. the FIA. and with it the live TV coverage and unrivalled spectator interest. All the basics are there and this new Fiesta is set to be a really competitive car. the new EcoBoost Formula Ford. but today has been very promising. but is a completely revised model with over 90 per cent of the car designed and developed from new. The 2013 Formula Ford cars are powered by a 1. for the first of our 30-race programme starting at Brands. stars from the world of karting. “For a car to come straight out of the box and run like this is fantastic. but we also worked on improving the set-up.

In general terms. navigation and connectivity. what is the process? Obviously. When we launched the Fiesta in Europe. obviously. two years for development and two years for testing and launch. it is a more complicated process than simply designing for just one market. Does that increase the time it takes to develop a new model? When you have the cadence of vehicle introductions aligned globally. and is selling well. confirming our philosophy that compelling designs appeal to all. it was instantly recognised in the Far East as a cool product. One Ford is the enabler for this. When a new model is unveiled in a motor show. the news was greeting with enthusiasm. we produce a bandwidth of three designs ranging from evolutionary to revolutionary. develop and launch a new model is approximately the same. These designs go through an extensive discussion process. Customer surveys tell us the main reason for the car’s success is its design. Initially. and conduct research in target-customer clinics. fashion shows. sportswear events etc. the new Kuga is now in Europe and receiving impressive media reviews. So consumer design tastes around the world have converged? Instant communication of information on the internet is driving convergence. It was designed from the start to be attractive to customers in global markets. information. Focus is another success story. with contributions from all our teams around the world. explains how How would you sum up Ford’s design philosophy? Our strategy is to produce designs that are so compelling that they appeal to people wherever they are. How do you know what will be successful in six years time? We try to anticipate trends. it is two years for design. How do you arrive at a global design. The life of a vehicle in the marketplace is around six years. Similarly. We look at future trends in colours and fabrics and in design ideas in the auto world. So. With a drop-dead gorgeous design you will create appeal everywhere. the time it takes to design. European design chief. with a refresh half way through. When we get buy-in from all stakeholders around the world. I expect the new Fusion to be a great hit globally. So when we subsequently announced the model would be going to Asian markets. We have a team of people – the Design Futuring Group – that researches trends in every aspect of design and technology. for example. for example. where it will be known as the new Mondeo. as the replacement for the Escape. information and opinions on that vehicle reach customers around the world within minutes. A team member was at the Las Vegas Consumer Electronics Show earlier this year looking at trends in in-car entertainment. driving the development of a single engineering solution for the world. we produce a final design. In terms of design. You need to get buy-in from all markets and that includes not just from designers. This philosophy applies to all models.Interview We produce designs ranging from evolutionary to revolutionary Turning heads around the world Ford is designing global vehicles that appeal to customers wherever they are in the world. the Group attends furniture fairs. but from marketing teams and engineers. Focus is identical in every market in which it is sold and it is the biggest-selling nameplate in the world. It is selling extremely well in North America and will be just as well-received in Asia and Europe. We take into account all the trends around the world and then it comes 12  @Ford Europe March 2013 . from differences related to local legislation. apart. Martin Smith. images. The model has been available in North America for some time.

For example. how has the Design organisation evolved to reflect that change? Design has developed into a global team which harnesses the talents of our design resources and talents around the world. New types of powertrains. one team developing great cars for markets around the world.Interview Focus is the biggestselling nameplate in the world. It was a design language that signalled that Ford products were great to drive and fun to drive. Smith was a staff designer with Porsche in 1973 and went on to significant roles at Audi and Opel before joining Ford in 2004. to give a more premium look. It is now one harmonious team. It also identifies likely sales volumes and uses market research to refine the design. For example. Biography Martin Smith is executive director. will influence design trends as well. even more important and will influence designs. The Ford range is bigger. Marketing influences the design of a model by identifying target customers and their needs and expectations. That is a good example of Ford design. New Fusion/Mondeo is a good example of that new global design. down to the talent of our designers in interpreting those trends. hybrid and electric. we have moved the trapezoidal grille further up the front of the vehicle. How does Design interface with Manufacturing and Marketing? Design necessarily works closely with Manufacturing and Engineering to ensure designs being developed are feasible. It has evolved in recent years. but we work as one global team to develop outstanding vehicles for all markets. look at B-MAX and its revolutionary door system. lighter weight and with increased interior space efficiency. Smith participates in rallies with a 1961 Austin Healey 3000. Ford of Europe. fresher and global. it conveys a premium look and says the vehicle is fun to drive. What are the broad trends you see in the future? We will continue to develop white space vehicles – vehicles that have no existing competitors in the market – like the B-MAX. A lover of classic British sports cars. The idea was to create a design that allowed the car to look like it was moving when it was standing still. 2013 is going to be a great year for us in terms of new product launches around the globe. Kinetic design has now developed into our new global design language. expertise in small cars in centred in Europe. Those gateways get narrower as a design progresses until we have a winning design that can be manufactured. while larger car expertise rests in North American. That design also needed to communicate the driving qualities of the vehicle. Does Ford influence design trends as well as reflect them? Yes. engineering and marketing working hand-in-hand to produce a vehicle that is unique around the world. Design. We are ahead of the competition with that type of vehicle. Expect to see vehicles that are more aerodynamic. We have a process for doing that which centres on what we call ‘feasibility gateways’. Other than that. One Ford is the key to developing products that are sold around the world. fuel efficiency will become @Ford Europe March 2013  13 . How is Kinetic design changing to reflect current and future trends? The Kinetic design philosophy was developed around 2004 to give a new and compelling look to European vehicles.

broke annual records.” Ford and its Chinese partners are. Passenger car sales were up 7. which increased by 6 per cent to 68. with sales are up 96 per cent to 8. Ford is fast becoming one of the country’s leading foreign-owned brands. Within that figure.500 Fordbrand cars. That is only one part of the expansion story. selling 418. it plans to double its production capacity and use its global product development resources to introduce 15 new vehicles and 20 new engines and transmissions According to the China Association of Automobile Manufacturers. Next year a new trans­ mission plant will open in Chongqing with an annual capacity of up to 400.608.49 per cent to 3. Coming online in 2013 are a new plant in Nanchang. up 21 per cent. Changan Ford Automobile. 4.07 per cent. The four production plants currently in operation will be joined by a further three over the next two years. “Their enthusiasm for Ford cars validates our aggressive investment. with an annual capacity of 300.811. “Record 2012 sales highlight the positive response our customers have for our full portfolio. and a state-of-the-art engine plant in Chongqing with an annual capacity of 400.334.360 units.008 vehicles.200 units. sales at Jiangling Motors Corporation (JMC). JMC’s 2012 total sales reached 200.400 vehicles last year. but the commercial vehicle market contracted 5.2 million cars annually. Ford intends to be a major player and has embarked on a remarkable expansion programme. The Focus. indeed. By continuing to invest heavily and using its powerful global resources. chairman and CEO of Ford Motor China. 14  @Ford Europe March 2013 . That will take Ford’s production capacity in China to 1. By 2015.108. sold 296.Feature One Ford in action China acceleration China is the world’s largest automotive growth market and is forecast to expand to 30 million units a year by 2020.616 vehicles. up 3 per cent. according to IHS Automotive.33 per cent more than in 2011. Ford’s car joint venture. Ford car sales grew by 31 per cent to a record 426. also broke records with a 31 per cent increase. and in 2015 Ford and CFA (Changan Ford Automobile) will open a new assembly plant in Hangzhou. investing aggressively. Ford China outpaced the market by a wide margin and set an annual sales record in 2012 by selling 626.306. Ford’s commercial vehicle investment in China.000 passenger vehicles. was the best-selling nameplate in China in 2012.000 units). the country’s automakers delivered 19. Other Ford stars were the Edge.000 6-speed automatic transmissions.000 units. The Chinese market is big and getting bigger and such investments are an indication of Ford’s commitment to China. next year a $600 million investment will expand capacity in the Chongqing plant by 250. with another 250.000 engines (increasing Ford’s total engine production capacity in China to 750. Despite the contraction in the truck market.000 unit annual capacity. and the Mondeo.” said John Lawler.

REC is located in Nanjing. JMC and Ford worked together to develop the Transit in 1997 and the 4J engine in 1995. research and development. marketing and servicing Ford-branded vehicles in China. all three parties announced a new restructure. (CFME) CFME. a 50:50 JV between Changan and Mazda. respectively. JMC announced an investment of $300 million to build a greenfield plant in Nanchang with an annual capacity of 300. CFME started production in 2007 with an initial annual capacity of 350. In July 2010. Ford’s wholly-owned subsidiaries. a wholly-owned subsidiary of Ford Motor Credit Company.000 engines. In 2006. (CFA) Changan Ford Automobile was established as a 50-50 joint-venture between Chongqing Changan Automobile and Ford Motor Company in 2001. and Changan Mazda Automobile. a 50:50 JV between Changan and Ford.Feature Beijing Ford is fast becoming one of the country’s leading foreign-owned brands Nanjing Shanghai Chongqing Hangzhou Nanchang Ford in mainland China Ford Motor China was established in 1995 and is responsible for manufacturing. purchasing 20 per cent of JMC’s shares in 1995. In November last year. FAFC was established in July 2005 and has 184 employees. joint ventures and investments in China comprise Ford Motor China. which conducts technology engineering. Ltd. doubling the facility’s capacity. Changan Ford Mazda Engine Co. Ford Automotive Finance. providing wholesale and retail financing to Changan Ford dealers in 235 cities across China. with Changan. Ford Motor Research and Engineering. JMC brand commercial vehicles and the Yu Sheng SUV. JMC produces more than 53. Focus. and increasing its stake to 30 per cent in 2005. Current products include the new-generation Transit. Ltd. Changan Ford Automobile. established in 2007.000 units.. Ford and Mazda holding 50 per cent. CFMA was split into two separate joint ventures: Changan Ford Automobile. the company was renamed Changan Ford Mazda Automobile (CFMA). an engine plant located in Nanjing. Mondeo. S-MAX and Transit. Changan Ford Automobile Co. Limited (REC) REC is a wholly-owned subsidiary of Ford Motor Company. and over 188. With over 20. Ford Automotive Finance (China) Ltd (FAFC) Ford provides financial services to Changan Ford dealers and customers in China through FAFC. A second REC engineering building opened last year. the JX4D24 engine.000 engines per year. out of a total output of 183. Jiangling Motors Corporation. is a three-party joint-venture between Chongqing Changan Automobile (50 per cent).000 Ford Brand vehicles annually. @Ford Europe March 2013  15 .000 employees across the country. product testing and training. Ford entered a strategic partnership with JMC in 1995. (JMC) JMC is located in Nanchang and is one of the biggest companies in China. Ford Motor Company (25 per cent) and Mazda Motor Corporation (25 per cent). Ford Motor Research and Engineering (Nanjing) Company. 35 per cent and 15 per cent of the restructured company. Changan Ford Mazda Engine and Jiangling Motors. Today’s Ford vehicle line-up in China has a strong European flavour and includes the Fiesta. Ltd. with the participation of Mazda.000 units of Ford and JMC branded vehicles..

VW Transporter 3.Sales Top 5 market share performance January 2013 Market % 1.700 6.Norway NL .3% 9. Ford Fiesta 2.624 01/2013 Ford Registrations January 2013 Total vehicles by country: A . Ford Galaxy 3. Nissan Qashqai 2.Romania EUROPE 22 EDM higher/ lower than January 2012 1.0% 15.400 -20.Finland/Baltics GB .1% 12.019 651 12.8% 2.3% 11. Seat Alhambra 1.Great Britain GR .0% 22.498 2.4% 22. Ireland 4. Hungary 5. Turkey 3.9 75 commercials cars Top 5 markets by volume January 2013 Market 1. 5. Ford Kuga 1.1% 11. VW Polo 3.Russia TR .979 219 444 7.9% 21.275 977 4.8% 12. VW Tiguan 6.810 1.9% 18.6% 17. Fiat 500 10.514 1.6% 4. GM Astra 1. GM Meriva Citroën C3 Picasso Ford B-MAX Ford Fusion 15.6% 12.4% 5.4% 2.364 5.125 288 85.823 (+144) Segment shares total Europe November 2012 (EU 19 figures) 1.Netherlands PL .Italy IRL . Ford Ka 1.2 1.Poland P . Fiat Panda 2.935 335 997 6. 2.Portugal S .361 (-20.500 7. Italy 4.545 3.080 2.7% 17.9 53 -74.Spain F . 2.Germany DK .Greece H .327 6.2% 1.100 6.Sweden RUS . 12. France 5.Belgium CH . Ford C-MAX 3.410 1.France FIN .5% 10. GM Corsa 1.6% 12. VW Sharan 2.3% 34. Denmark 14.551) 3.Ireland N .8% 12.9 29 174.7 14.7% 12.3% 6. Germany 3.695 874 23.Denmark E .8% 7.4% 20. VW Passat Skoda Octavia Ford Mondeo Ford S-MAX 1.Hungary I .Turkey RO .Austria B . VW Touran 1.7 9. Fiat Ducato 16  @Ford Europe March 2013 . Ford Transit 2.6% 9. VW Golf 2. 11.6 9. Britain 2.5% 14.Czech Republic D . Renault Scénic 2. Ford Focus 3. Russia Volume 24.056.0 11. 7.7% 12. Britain 2.000 12.Switzerland CZ .

In other words. has received 43. The proof that that formula works can be seen in the buoyant orders we are receiving for our new products. a successful marketing mix involves putting the right Product in the right Place at the right Price with the right Promotion. FCSD-E January sales came in at $199 million – up $7. We comfortably exceeded our commercial vehicle share objective in January. Customer satisfaction progress continues steadily with record scores for both sales and service satisfaction. against a target of 8.000 registrations.300 units versus an objective of 7.0 per cent. but that has not proved to be the case. We are improving our products. Price. That's 139 per cent better than last year. Ford Protect penetration is at 70. the strong performance of our new models was against the background of a weaker-than-expected industry in January. both models are performing strongly.000 units retail in the big five markets. an increase of 8. Focus is running at 800 a month over objective and C-MAX more than 700. our approach of better products. Increasing retail share is a key objective for us. There was some concern that B-MAX sales would impact the success of Fiesta. And it is not just new cars that are gaining traction. there are examples of how our new models are appealing to customers and winning orders. achieving 8.Sales Sales comment Better products. prices and promotion is paying dividends. continue to maintain our focus on retail customers in the months ahead. Ford of Europe Marketing professionals often talk about the four Ps – Product. But while the overall market was down.8 percentage points versus prior year. it is important to note that our retail share was up versus the run-rate of last year. One of the models driving that improvement was the Transit Custom. FCSD-E achieved For Protect new contract sales in January of 53.000 units and the sales rate is some 1. we have so far sold 33. That was 5. but that has not proved to be the case. there was some concern that B-MAX sales would impact the success of Fiesta.500 units a week. Sales & Service. Marketing. In January. displaying them in market-leading dealerships and marketing them with more and better advertising.8 per cent. vice president. Throughout our range. New Fiesta. Initially. That is what we are doing.7 per cent. both models are performing strongly @Ford Europe March 2013  17 . realigning our prices so that in many markets new models have lower prices than the vehicles they replace.000 orders since launch – more than double objective. prices and promotion by Roelant de Waard. for instance. the first month since September 2011 when the result has been above the same month in prior year.000. With B-MAX. Service Activated Roadside Assistance (SARA) achieved 162. Dealer stocks were reduced further by $14 million and are now below the 2013 target level. We will. All business units and all regions performed above objective. our commercial vehicle are also motoring strongly.3 million versus January objective and $10 million above prior year. which sold 8. As our thriving order bank shows. Place and Promotion – as being the key to success. obviously. Of course. because retail business is more profitable then fleet sales. a demonstration of the growing appeal of our line-up.000.000 over objective. our order-take exceeded 35.

” With its understeer control facility. Curve Control senses when a driver is taking a corner too quickly and then applies the brakes and rapidly reduces engine torque. and run calculations based on those inputs 100 times every second. But if they do find themselves approaching a bend too quickly. If the system detects the onset of understeer (when the vehicle is not turning as much as the driver is steering). “Even the most experienced drivers can find themselves travelling too fast for the conditions. Kuga’s dynamics and cornering control are improved by the introduction of the enhanced Torque Vectoring Control system developed with the Focus RS. this feature could help the driver stay on the road.” adds Kessing. Pioneered by Ford engineers in the USA. With this information the system can recognise the dynamic state of motion of a vehicle much more accurately than a standard ESC. Its smart AWD system assesses grip levels 20 times faster than it takes to blink an eye. it will apply the precise amount of braking required on each wheel to slow the vehicle down. if the driver fails to lift off the accelerator. the new Kuga offers outstanding driving dynamics and we hope our customers will never need assistance from Curve Control. especially on unfamiliar roads. Ford vehicle dynamics manager. the system will override by automatically reducing engine torque. readjusting the AWD power split to give the driver the best blend of handling and traction. and thus intervenes earlier. designed to help prevent accidents caused by cornering too fast. lateral acceleration. “A classic example is on a curved slip road coming off a motorway when the driver carries too much speed into the bend. “Curve Control is designed to slow the vehicle often before the driver realises there is a problem. this system can step in and reduce speed by around 16 km/h or 10 mph per second.” explains Norbert Kessing. Curve Control is similar to standard ESC (Electronic Stability Control). At the same time. @Ford turns the spotlight on new Kuga’s curve control system New Kuga is the first Ford on sale in Europe equipped with cutting-edge technology called Curve Control.Technology New Ford Kuga is crammed full of technology designed to deliver safer handling.” Key to new Kuga’s Curve Control technology is an array of sensors that measure roll rate. Driving technology In this. The difference is that the Ford system makes use of an additional sensor which measures the roll velocity of the vehicle. helping the driver maintain control. With Curve Control. 18  @Ford Europe March 2013 . if the driver doesn’t slow enough. the system makes a more accurate judgment if there is a deviation between what the vehicle does and what it should do. wheel speed and steering wheel angle. the first of a series of articles focusing on Ford driver assist technologies. As a result. This helps to deliver Ford’s fun-to-drive DNA by applying a small amount of braking to inside wheels to assist drivers through fast bends. “Like all new Fords. yaw rate.

Moment@Ford 07. Fiesta ST rolling off the line .2013.02.

6-74.co RS.1 (4.9-3. techno engine fiesta .5-3.uk /new ford.9-85.3). U O H . SYNC standard on Zetec S.4-3.3 (8.8-91.8). Not available on Studio. Optional extra on Style and Zetec. combined 47. EcoBoost engine is available on all models except Studio and Style. Titanium and Titanium X.6 (5. extra urban 62. . 24 A T S E D FI R O F DO? NEW U O Y ULD t O coBoos W T l and E o A r t n H o eC W N C Voic with SY Official fuel consumption figures in mpg (l/100km) for the Ford Fiesta range: urban 33. Official C02 emissions 138-87g/km.Fiesta w F o rd Th e Ne logy.1).

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