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Name: Nguyen Thi Minh Chau Class: I8B Submitted to: Mrs. Pham Phuong Lan
Group coupon model and SWOT Analysis about Nhommua.com
In order to complete this research, there must have been for the help of many people. Therefore, we would like to thank all of them for supporting us and spending such effort on the report. First of all, the greatest thanks are for the lecturer, Mrs. Phuong Lan. If there had not been for your clear instruction in class, we would not have been able to complete this report. Besides, you spent time instructing us with every detail of the project. Secondly, thank all the students who had helped to complete the survey. They had to spend time answering the questionnaire. Even though it took time, they still tried to do it as perfect as possible. Finally, thank all our friends who helped us come up with the idea and showed us what was correct, what was irrelevant or what was missing. They had undoubtedly played a large part in the project. Therefore, we want to thank them sincerely. In short, this part of the report is written in acknowledgement of these people’s precious help, who had contributed a lot regardless of the time, work and efforts.
............. 5 Chapter 2: Group coupon and SWOT of Nhommua....... 17 Hanoi................... IV..................... 4 Secondary data: ............ 4 Primary data: .............. 3 Introduction about e............. IV..com and E-commerce:...... III... 3 Brief about Nhommua........com ............... 4 Research Menthod: ............................... 4 Literature review: .. 2... B..commerce: ....................................................com 2 Contents ACKNOWLEDGEMENT ................................. 3 I................. V...........com ......................................Group coupon model and SWOT Analysis about Nhommua.. 8 A..... 8/12/2012 . II.................................... I................................. 12 Strengths: ................ V... II...com ................... 2.................. 16 Chapter 3: Conclusion ................ Background: ........com company: 11 SWOT analysis about Nhommua.......................... 8 What is Groupon and how does Groupon work? 8 Introduction about Nhommua........ 3 Rationale: ......................................... Introduction Groupon and Nhommua...... 1......................... 14 Opportunity: ................ 12 Analyze competitive: .......................... II..................... I..................... 0 Chapter 1: INTRODUCTION ............................ III.................................................... 13 Weakness: .................................... 1............................................. 15 Threats: ........................ 4 Scope of the study: ........
8/12/2012 . Carrying out these transactions electronically provides vast competitive advantages over traditional methods. it is easy to recognize that in the recent years. Researching and understanding the guidelines required to properly implement an e-business plan is a crucial part to becoming successful with online store building.Group coupon model and SWOT Analysis about Nhommua. cheaper and more convenient than the traditional methods of bartering goods and services. It is currently one of the most important aspects of the Internet to emerge. philosophy and policies Hanoi. through auction or music sites.commerce: The first e-commerce model was introduced in 1979 by Michael Aldrich base on Electronic data interchange (EDI) and Electronic funds Transfer (EFT). that involves the transfer of information across the Internet. Nowadays.commerce form and one of first companies operated orientated in Group coupon business model. Introduction about e. Although it has just entered into Vietnam in a short time. B2B businesses often deal with hundreds or even thousands of other businesses. When implemented properly. either as customers or suppliers. This model allowing business to send the commercial documents like purchase orders or invoices electronically.com and E-commerce: In the trend which e-commerce is increasing more and more. Nhommua. Electronic commerce or ecommerce is a term for any type of business. 2. It covers a range of different types of businesses. The road to creating a successful online store can be a difficult if unaware of ecommerce principles and what ecommerce is supposed to do for your online business. but this model increases soared and became a new trend in e. ecommerce develops with a high speed with the new inventions of technology and new business models.com 3 Chapter 1: INTRODUCTION I. ecommerce is often faster. or commercial transaction. Go with this trend. from consumer based retail sites. which is formed in the United States and expand trade over two years nearly and cored business in group discount principles.com is one of developed companies by e. Business to Business or B2B refers to electronic commerce between businesses rather than between a business and a consumer. to business exchanges trading goods and services between corporations. In the period of formed and developed. the amount of purchasing through website sold rocketed over the period.commerce activity in Vietnam. Brief about Nhommua. This form of trading becomes closer to a huge number of consumers. Background: 1.
com.com services was taken by people who live in Hanoi. In addition. III. this is a good opportunity for me to improve my analysis skills and estimation through research this topic.docs. many businesses and company use Internet as their strategy to advertising. I choose 30 people who live and in Hanoi to survey.com had many achievements and hallo. vietnamnews.com is nonstop improving and advancing either quality and service.com”. IV. Secondary data: To support the primary data gathered from the online survey.com. In conclusion. websites (specialized in researching Groupon statistics).effect from consumers. I believed that in the future.com of Nhommua. always brings about gratification and provide the most actual benefits to customer. Scope of the study: This research culled from a number of reference websites estimated about Nhommua.65 years old in Hanoi.com success. which is belong to my major in the university. Internet reports about Groupon websites and previous studies (from foreign authors and thesis of previous years). Nhommua. I choose to a topic about “Group coupon and SWOT analysis of Nhommua. There are many business follow this business model but just only few of them can stay and have a position in the current market. More and more peolple prefer using Internet for shopping than going to real shops or stores. In this research. ecommerce plays an important role in Nhommua.vn. I hope that research this project will help me explore some aspects of the subject I will learn in the future: Marketing. I use some websites to collect data such as: baomoi. there are many sources of secondary data including electronic articles. 2. It can be said that.com… Hanoi. in the last few years. Most questions focus on people in the age group from 18.com activity and their business strategy effectiveness. techinasia. they will answer to the questionnaire through the google. This thesis will also help me to get acquire with some extend of Marketing study that will learn in the second year. secondary data will be also collected.commerce form: Group Buying. the website is now leading all the market Group coupon. what threats do they have to face with?. 8/12/2012 . To understand more. Secondly. On the other hand. this business model is really hot and draws a lot of attention in business circles. Research Menthod: 1. especially Nhommua. it’s very important to have a larger view from many aspects.Group coupon model and SWOT Analysis about Nhommua. Primary data: The primary data of this research are from the survey of the customers in Hanoi who used online coupons by the Internet. I want to know how do they apply the Group Buying model which is from a very different market in United States to Vietnam’s market. especially young people. Many companies have to say good bye to this Group Buying market because to obtain a fairly good standing in the market is not a simple matter. The survey about customers respond to Nhommua. Group buying have become a rocketed trend in current market. or fail sometimes. Rationale: The first reason I choose this topic since I want to focus on one of e. the reasons that make them succeed. They have received many good result and sale products increase rapidly because they have gain their customer attentions through Group coupon marketing form. 4 II.
com is very fortunate to take advantage of the supports from three investment funds in the world: IDG Ventures Vietnam.Group coupon model and SWOT Analysis about Nhommua. also Nhommua Hai Phong they are in the preparation stage. The most important is nhommua.vn/thi-truong-tieu-dung/nhommua-co-nhieu-bat-ngo-thu-vic52a441957.com 5 V.com still be number 1 website e-commerce in Vietnam and the quantity product is more and more plentiful and varied.. They will create more new and attractive program to increase the amount of members up to 2 million people. Hanoi. NhomMua Facebook now has more than 200. Nhommua. According to the latest data from company SocialBakers. and ru-Net.. and the company was very pleased with the results today.com has many delightful surprises! http://hcm. Future plans: First of all.html i. On the other side enterprises cooperation with nhommua. 1 position in the field of group purchasing in Vietnam. nhommua. Rebate Networks. Nhommua cooperate with a big shot electronics industry to run several attractive programs.24h. In addition.com.com. This website gets a couple of million hits a day. ii.com always be a reliable partner in their development business . to ensure to attract all the current members of the site as well as people who do not know nhommua.com will be available in two major cities of Hai Phong and Can Tho this year. From which NhomMua will focus on improving the technical team to stabilize the system and create a variety of services / products. Literature review: 1.com are operating on Facebook. NhomMua will try to maintain their No. Nhommua sales 2 million voucher. The company has gained a large market share. Linkedin. Therefore. for about 60%. The second thing is NhomMua will focus strongly on social network field. iii. Business condition in 2011: Up to present. NhomMua will create more services and attractive conditions of cooperation in order to demonstrate that nhommua. Twitter. 8/12/2012 .com. Youtube . this year.000 members. The ways to reach the tagets: The first thing is finance situation. There was no sign that competitors can surpass easily. this figure has helped NhomMua become number one fanpage in Vietnam. Nhommus. Now nhommua.
35 Billion Rather than the use of advertising. 8/12/2012 . The last economic crisis cause more frugal shopping behavior and in favor of purchasing as groups iii. Five reasons that make Groupon’s form hard to succeed in Vietnam: Payment methods Customer service Competition Deal Fatigue Product quality Hanoi.vn/blog-dimua/danh-gia-hinh-thuc-mua-theo-nhom-groupon-tai-viet-nam i.com 6 2. Form of groupon estimation in Vietnam’s market http://dimua. Facilites of this form in Vietnam: Consumers are very interested in LOW PRICE. Business . relax is one of the most majority activities in Vietnam from offline to online. they tend to purchasing by the crowd. iv. An interesting trading’s form: Increase Market share in its market Customers have more opportunities to pay goods much more cheaper Supplier Advertising Opportunities / obtain new large customers with low-cost or free inventory in a short time. Psychology crowd of influential Vietnamese: when many people buy a time.Group coupon model and SWOT Analysis about Nhommua. Groupon’s background: Groupon offers online deals of the day in your surrounding city They offer the public one of these deals per day By April 2010 Forbes listed Groupon worth $1. Groupon uses social media to get their brand out to the public ii.
Linkedin.com accounts for 35. nhommua’s business efficiency is quite good and still the most successful in online marketing in Vietnam’s market with Group coupon model.vn. Predict future website nhommua.Group coupon model and SWOT Analysis about Nhommua. In terms of market. diadiemvan. For example.7% Statistics website Groupon model in Vietnam Voucher’s quantity have sold. developing nhommua. This marketing strategy is quite fair and helpful. Nhommua.26% in total saving.586 billion Vietnam dong Statistics website Groupon model in Vietnam according to the amount of savings. Besides. In short.035 billion VNdong.com leads to the market with 475. Twitter. nhommua have a plan to develop in more other places. 8/12/2012 .net… Statistics website Groupon model in Vietnam by the turnover. Evaluation and prediction the future: In recent year.com in Vietnam’s market http://groupbuyviet. nhommua also focus on being close with customers through social networks. Nhommua. Nhommua.com. Real situation: According to the statistical figures. takes up 23.com still the king ò voucher sold with number on in top chart.com. Website nhommua.com/search/label/nhom%20mua i. especially nhommua. Youtube. hotdeal.com are top of the chart again.89% of the market share with 225. 15 website lead to the market. the general market to buy in groups is still not very stable and do not have anything for sure.com on FB.blogspot. Hanoi. muachung. accounts 37. ii.com 7 3. Statistics website Groupon model in Vietnam Deal’s quantity.
furthermore “groupon” websites are very useful marketing implement for them to attract customers. the vendors can sell a big amount of products at the sort time.com A. a collective buying site will feature your business’s deal offering on their website and notify local email subscribers. the enterprises which offer deals can earn profit base on the commission between them and the merchants.ebizcolumn. viewed 8/12/2012).html>.2010. moreover they will attract the customer base attention to their websites by these deals.<http://www. What is Groupon and how does Groupon work? Group buying model is the win-win-win business model which can bring benefits to customers.com/2010/12/network-effects-in-groupon-business. Secondly. the sellers and companies who sell online vouchers.Group coupon model and SWOT Analysis about Nhommua. 8/12/2012 . Traditional online advertising isn’t nearly as effective as social buying platforms for getting people to visit local storefronts. Figure 1: Groupon business model (Venkateswaran. customer can buy various vouchers or the special deals with very good prices.com I. For approximately the same price as a decent-sized online advertising campaign. Introduction Groupon and Nhommua. build the reputation to offer another deals. Lastly. With many of these online services boasting readership in the Hanoi. Firstly.com 8 Chapter 2: Group coupon and SWOT of Nhommua.The deal of groupon wonders for local small businesses that need foot traffic. Network effects in groupon business model.
Moreover. Your time commitment upfront is limited to gathering a few images and creating some text copy 9 Hanoi. and social media based user referral incentives make group buying sites a hands down winner for most local business owners seeking to gain new customers and elevate sales. the resources available to convert online sales into foot traffic for local store owners was limited to gift cards and simple coupons. time-sensitive discounts. a cost per sale charge ensures that you only pay Groupon when a sale is generated for your business.k. Vouchers require that the customers visit your storefront in order to redeem them. Social buying sites on the other hand represent a very efficient way for merchants to push traffic into local storefronts and acquire new customers. your advertising expenses produce real results in terms of customer acquisitions and the production of sales. group buying sites are the most effective solution to acquiring new customers. but you’ll only have to pay when real results are obtained for your business.000 (minus Groupon’s standard share) in cash flow that was raised in just a matter of a few days. that’s $50. Business owners have reported that their Facebook fans and Twitter followers have increased after being featured on daily deal websites like Groupon. When they do this. Groupon and others like it can send you hoards of deal crazed consumers for you to convert into long-term customers. Minimal time commitment – Groupon and other daily deal sites do nearly everything for you. In contrast to traditional cost per thousand impressions (CPM) or cost per click (CPC) advertising fees. is unmatched compared to other advertising options. these daily deal websites only charge you when sales are generated.Group coupon model and SWOT Analysis about Nhommua. CPS) model to generate revenue which means business owners pay nothing upfront to use their services.000 vouchers at $10 each. So not only will this promotional tool earn a bucket load of cash flow and new customers for you. Quickly generate cash flow – Top daily deal sites like Groupon have generated sales in the tens of thousands for some business owners. A pay per sale model combined with a powerful distribution system. and online advertising campaigns and never see any clear increase in offline sales. Instantly acquire new customers – For budding small businesses that are starved for clients. print. gift cards don’t fair much better when it comes to getting customers into stores. Measurable results – Companies can spend millions of dollars on local radio. you’ll already know exactly how many people received your deal offer in their inbox.a. Barring unauthorized purchases or any refunds that buyers submit to the deal site.com millions. and the number of people that purchased it. Gain Facebook & Twitter followers – People love businesses that offer deals to their customers and they’re more willing to hit that “Like” or “Follow” button on Facebook and Twitter because of it. Before that however. you can easily track the profits and expenses for each voucher sale that’s generated. television. in terms of getting new customer in the door. how many people opened it. No upfront costs – Deal sites utilize a pay per sale (PPS: a. No other advertising model rivals the rate at which deal sites can inject cash flow into a business. 8/12/2012 . let alone any change in traffic to their local stores. cost per sale. Increase offline visitor traffic – Previously. If a merchant sold 10. they can literally flood your store with hundreds to thousands of new customers within a single day or two. The conversion rates of the latter are quite poor and without a discount. Your return on investment (ROI).
If you’re a local business owner that utilizes Groupon this means that those new customers possess a great potential to return to your establishment and share their experience with their friends. 8/12/2012 . Social buying websites are much more effective at this than traditional advertising channels. They distribute your deal offering to local site members that then retweet and share your deal throughout the Web. Since you only pay when a sale is generated you’re essentially getting free advertising to boot and lots of more buzz for your business. Reduce your advertising budget – The primary goal for advertising is to acquire new customers for your business. viewed 4/3/2012) 10 Hanoi. 2011. Incredible business exposure – Large social buying sites like Groupon have millions of email subscribers and they get just as website visitors each month.Group coupon model and SWOT Analysis about Nhommua. http://tomuse.com regarding the limitations of your deal offer. By redirecting your company’s advertising budget to offer a group deal instead of traditional local ads allows you to spend less on advertising and still acquire more customers. Groupon employs nearly one hundred full-time writers to ensure your featured deal pops off the page and it creates quite a buzz for your establishment. effective online advertising requires a much larger investment of time to create the ads. Highly desirable customer demographic – The average user of daily deal sites like Groupon tend to be educated females with money to spend that are socially active both online and offline. and setup conversion tracking. In comparison. (“Top 10 reasons to using groupon”.com/daily-deal-sites-groupon-businessadvertise/. complete the necessary keyword research.
the action happens the same purchase in a certain short period of time to achieve the best price.com. service. as B2B (Business To Business). and operated based on the principle group promotion.commerce. goals of Nhommua.com .But in fact Group coupon model is a combination of e-commerce and advertising. It can be seen that this is a Win . This form of buying perform with a middleman company (usually through a website) to receive discounts from 4090% (compared to the original price).Group coupon model and SWOT Analysis about Nhommua. 10 e. as a results. With the desire to bring our customers about the best quality products with best price. B2C (Business to Customer) and C2C (Customer To Customer). The ultimate goal of the site Group coupon is not simply selling the coupons.com and David Tran represented for Nhommua. It means when there is a sufficient number of customers are interested in a certain product or service. if Group coupon includes 100 parts. But only appear in the recent period.com company: Nhommua. Like other companies operating to the Group coupon model.com. means that all three parties have their own benefits: Nhommua. Especially. brand suppliers and brand for themselves.com is bringing products and excellent services in the form of offer voucher discounts from 40% to 90%. Many people believed that Group coupon is a form of e-commerce development.com always choose partners is big business and reputation. with Tom Tran. This company is one of the largest 100 companies specializing in website in Vietnam.world called B2T (Business To Team).Win model. Can even say.com is a subsidiary company with Diadiem. is expected to develop in many provinces and cities in the territory of Vietnam.com 11 II. it belongs to the 4th model of e-commerce .Win . Nhommua. to be more exact. Follows the business model of Groupon (Group Coupon) it was formed in the United States and and increased booming in the last two years. who is CEO of Nhommua. together with the terms clearly and tightly to ensure product quality and service to provide to customers. but the appearance of Group coupon has marked a turning point in the e-commerce activities in Vietnam in particular and the world. but more important is to promote the brand. Introduction about Nhommua. Hanoi. Currently deployed in two major cities of Vietnam is Ho Chi Minh City and Hanoi.partner is a supplier of products. 8/12/2012 . customers.
For example.com.com Vietnam saves consumers more than $ 13 million.com Here is the detail list that NhomMua. Model when embarking on new activities and have met its barriers to success. Nhommua.Win . SWOT analysis about Nhommua.com is like a middleman. when this model appeared in Vietnam.vn Cungmua. and especially young people. according to some experts. inherited differential cost (5 10%).Win is actually achieved its inherent efficiency. This trend creates preconditions for stable models in operation. there is total 94 company perform as this business model. suppliers have more opportunities to advertising / obtain new large customers with low cost. Although Nhommua. Nhommua. it is proofed are at the beginning. To be more precise.vn: Hotdeal.com are constantly developing their systems. the trend is Group coupon going to have a huge advantage that has attracted attention from the consumers. there are a numerous business took part in operate this new form.com I.2010 but Nhommua. There are some companies that have a strong brand and faithful in the market: Muachung. 8/12/2012 . However.Group coupon model and SWOT Analysis about Nhommua. giving partners a profit of $ 6 million and 4.com now accounts for over 36% of market trading online discount voucher and currently is the leader in this field. 12 B.com are associated with more than 300 partners that provide products and services leading reputation. Nhommua. and maximize productivity in spare time. 50% is reserved for clients.5 million unique visitors per month and impressive record consumption by more than 800. after reaching an agreement to provide a large number of voucher.com have just established a company from 7. Make use advantage of this.com was recognized to feature the top merchants by many buyers Hanoi. Since going into operation.com will retain 5%. the supplier 55% discount for decision Nhommua. Analyze competitive: It can be said that Group Coupon model in Vietnam is in develop period. and to build and expand relationships with major partners and prestige model to let Win . Nhommua. is Nhommua.90% of original cost).0000 coupon discounts. reduce the amount of inventory.com customers buy goods at low prices (40 .
currently operating 14 different countries and over 280 cities. 8/12/2012 .com with the 85.89% of the market with 225. eye-catching. feature-packed and easy tool to use. last month 7. Nhommua. This is considered as the advantages in terms of technical. accounting for 13.com had drawn upon all the energy and all the advantages of experience in e-commerce in the areas of previous work to build a nice interface.58% of the market.586 billion. Strengths: With the advantage of starting from a member of page Diadiem.vn with 167.617 billion.vn with 91. the company Nhommua. This is a successful investor has invested in Group coupon sector worldwide. capital… With long experience period. Second is hotdeal.63% of the market. nhommua.2010. Rebate Networks (USA) had invested and launch 60 million USD in MJ Group. accounting for 14. accounting for 26.51% of the market.com belonged to.213 billion.com was leaded for 35. 13 II.com has the advantage of location data.com. Hanoi. In addition.com In terms of sales. financial. The third page is muachung. And fourth is cungmua.Group coupon model and SWOT Analysis about Nhommua.068 billion. Nhommua.
Office design that forces sales team to the streets III. Figure 1 not only shows the reasons why customers choose Nhommua.Group coupon model and SWOT Analysis about Nhommua. Extensive investment in advertising 3. 360o advertising: web banners.com had occupied more than 36% of the market and has built its brand and reputation in the market. building LCD. Weakness: Hanoi.com Besides.com is known as a pioneer in the field of Group coupon. Strategic partnership: Rebate Networks which specializes in Groupon cloning 2. This is considered one of the competitive elements of the business.com has a strong business strategy and advertisement: 1. negotiating with suppliers will also become easier than weaker competitors. They attempt to cover a person’s full day with their brand 4.com but also illustrated strength of Nhommua. with a large plus members that made her reputation. Nhommua. increasing the chances of negotiations successful negotiations with major suppliers and reputation in the market as well as negotiating to get the best price. taxi LCD. elevator LCD. coffee shop LCD.com 14 Figure 1 To conclude. There are many advantages of a leader. and the buyer is also count on brand when shopping. Nhommua. Strong sales team aiming to win the top merchants. Win the market to attract investment 7.com’s infrastructure data for delivery logistics 8. 8/12/2012 . In addition. Utilizing DiaDiem. Signing exclusive contracts with merchants to block other group coupon players 6. Merchant quality is one key factor to retain customers 5. Nhommua. through measures propaganda ad will attract more and more visitors to the company.
. In addition. there is a clear opportunity for businesses to take full advantage of the internet. so this is a huge advantage when applying this model. "Fast and good delivery service"(47. existing companies use forms of payment via MasterCard or highest Internet Banking. It is easy to see that Vietnamese consumers are very interested in price.0%).com.Group coupon model and SWOT Analysis about Nhommua.) has not been paying attention to. the Vietnamese consumer psychology often follow trends crowd also is a good opportunity for business types Group coupon of Nhommua. in the form of e-payment gateway (Nganluong.6%). wifi. Besides. The least considered reasons are "Famous website" (21. one in nine citizens use social networking.. Opportunities: According to experts. and promotion. while one in every five cell phone owners uses a smartphone. In addition.5%). 8/12/2012 . Second reasons are "Competitive prices" (50. the form of payment by electronic gate .1%). with the develop of supporting devices such as D-com 3G. "Good supporting service" (44. IV. with one-third of the population regularly using the internet. some software in cell phone… play important parts in creating oppotunites for Nhommua. "Useful feedbacks from previous buyers" (17. Hanoi.com to approach customers easly. a lot of people buy promotional items even when they are not needed.com Many surveyed people consider websites to buy coupons for price reduction.type of payment is quite convenient and modern undeveloped. Accordingly. The most important reason for Group coupon website favourite is that deals are in their favourite category (54. 15 Figure 2 Besides. Viet Nam has a strong technology infrastructure.vn .4%).4%) and "Deals in living location" (42.4%).
Vietnamese people also have the concept of "cheap is of not good" so sometimes they suspect at large discounts. Not all successful models in the world will be archived somewhere else. the group purchasing organization activities on Groupon sites mainly focus on the service sector. often "scare". attract members interested in your website requires some significant costs. a new way to always give people the excitement and desire to experiment. V. especially the super type of discount. also means that arose some costs. when customers use coupon coupon . In order to attract buyers. Having quality products and services and the lack of preparation of the enterprises involved..Group coupon model and SWOT Analysis about Nhommua. consumer behavior has created opportunities for Nhommua. the quality of products and services is the lack of consistency in quality should lead to a lack of careful preparation and forecasts Hanoi. In Vietnam for a number of businesses participating in this form are not aware of the benefits of customer care and long-term benefits. as well as compliance with psychology.. the service provided is not 100% as promised. Even the service of the big brands also had many similar cases occur.com. but with a huge number of internet users in Vietnam. maketing costs . For many businesses. 16 The next opportunity is Group coupon is still a new model.com Groupon can be a potential acquisition target for larger companies. 8/12/2012 . and some places even discrimination. leveraging its subscriber base and brand value. attentive to short-term profit. garbled to reduce costs.com. Customer service and employee service attitude in places to provide products / services as well as a double-edged sword. As mentioned above. such as Google. such as: operation costs for advertising. Threats: There is a fact that the Vietnamese people still do not really believe in buying things on the Internet. Facebook or Amazon. especially in the service segment is not usually attentive service staff.
8/12/2012 .. Chapter 3: Conclusion Right now.com will further extend applications to meet the needs for customers. not only meet immediate needs but also improving the living standards of the people considerably. Nhommua.com could have used a phase in the area of ecommerce.Group coupon model and SWOT Analysis about Nhommua.com reached a lowest point is that. diverse. On the other hand service providers Vietnam is no exact standard for their products and services. That is a big problems that Nhommua. product shortages . With the style industry. 17 The reasons why in the Middle of November. which provides hands customers a range of products and services with affordable. Nhommua. Nhommua. However. and increase more than ever Hanoi. which leads to the stage of quality management services for customers to buy coupons on your the Group coupon page will not guaranteed and it is also difficult to manage the provision of the service provider.com have some trouble internal business.com wrong program capacity to serve the customer to the east. Nhommua. with the strong development of science and technology especially information technology sector. This reverse image also detrimental for real business deals.. customer is God. appropriate standard of living of consumers in the context of the economy is difficult. quality of products and services do not meet hotline perpetually grumpy staff. providing services as well as utilities increasingly rich. in the future.com still have to face with some problems inside. This is a key factor contributing to building a strong Nhommua.com have to deal and fix it as soon as possible. scalability scale international stature. revenue of Nhommua. I believe that if they fix and overcome that.
com Giamua.com Dealsoc.com “ Survey started from 9/11/2012 to 13/12/2012 with 31 respondents.com Mua chung.vn others 12 votes 8 votes 3 votes 2 votes 2 vote 1 vote 2 votes Question: Please let me know the reasons why you choose nhommua. Survey Result Here are some results for questionnaire: Question: Where do you buy coupons for price reduction the most? Nhommua.com Deals specialized in your favorite 17 votes Hanoi.Group coupon model and SWOT Analysis about Nhommua.com 18 VI. 8/12/2012 .com Hotdeal. Questionnaires and report: Report Topic: “The effectiveness of groupon website Nhommua.com Cungmua.
com: Comestic shopping coupon Supermarkets coupon Travelling coupon High class restaurants coupon Cinema coupon Health care coupon Coffee shop coupon Clothes shopping coupon Household appliance shopping coupon Common restaurants coupon Vote times 8 7 8 7 7 8 9 9 11 14 Question: Please let me know your satisfaction level with nhommua. 8/12/2012 .com: Strongly satisfied Slightly satisfied 9 21 Hanoi.Group coupon model and SWOT Analysis about Nhommua.com 19 category Best deals with competitive prices Fast and good delivery services Good supporting service Good comments from friends and coworkers Beautiful images and design website 15 votes 13 votes 13votes 10 votes 8 votes Question: How frequency do you usually surf this website: Vote times 3 9 9 2 4 2 2 Above 4 2-3 times/ day 1 time/day 4-6 times/ week 2-3 times/ week 1 time/ week 1-3 times/ month Question: What are your favourite products dealing at nhommua.
8/12/2012 .Group coupon model and SWOT Analysis about Nhommua.vn/thi-truong-tieu-dung/nhommua-co-nhieu-bat-ngo-thu-vic52a441957.fool.html http://dimua.com 20 Slightly unsatisfied 1 Question: How many times have you ever faced with nhommua.com: 0 time 1_2 times 3_5 times Above 6 times 15 12 3 1 VII.aspx http://www.24h. Reference: http://hcm.com/impact-vietnams-fallen-group-buying-star/ Hanoi.techinasia.vn/blog-dimua/danh-gia-hinh-thuc-mua-theo-nhom-groupon-tai-viet-nam http://groupbuyviet.blogspot.com.com/search/label/nhom%20mua http://www.com/investing/general/2012/02/29/an-analysis-of-grouponsbusiness.
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