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Week 8

Name: _________________________________

Homework 6 - Phase II Checklist


Submit on 03/21 (together with the Phase I work.) Phase I and phase II are graded separately. Finalize one of your logo designs. Provide the style guide. Deliverable Deadline met Paper copy submitted (in color): submission checklist, logo style guide (6 pages). Concept: meaningful, practical, appropriate. Explain your choice for logo, colors, typography, and your design process. Page 1 logo guide cover. Include name of organization Page 2 complete logotype design (in color), color palette with CMYK and RGB color values indicated Page 3 specify the font used (for example, Futura.) Provide typography guide (include regular, bold and italic fonts, A-Z, a-z, 10 glyphs) Page 4 logotype: scalability include 3 sizes for logotype (widths: 5, 3, 1) + 0.5 version for symbol(mark) only Page 5 free space guide Page 6 6 variants of color conversions: CMYK on white background, CMYK reversed / or adjusted on black background, Grayscale on white background, Grayscale on black background, Black only on white background, White only on black background Page 7 design challenge: add a t-shirt design (select one of the templates from the resource provided.) Include logotype size recommendations (inches). Readability, free space, balanced layout, consistent, logical alignment, unity for the content; clean, balanced, grid-based layout for the guide pages .pdf les are converted to .pdf binder and uploaded to Scribd Total Corrections % 10 20 20 30

15 5 100

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Style Guide

Aurelia Moore SI 520 Homework 7

Logotype Design

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R:34 G:158 B:107 C:78 M:0 Y:32 K:38 R:218 G:74 B:50 C:0 M:66 Y:77 K:15 R:254 G:252 B:255 C:0 M:1 Y:0 K:0 R:237 G:211 B:52 C:0 M:11 Y:78 K:7 R:67 G:50 B:182 C:63 M:73 Y:0 K:29

Typography

Logotype Font: Verdana Regular Verdana Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Verdana Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Verdana Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Verdana Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Logotype Scalability

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3

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1
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.5

Free Space

1/5 X

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Color Variants

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T-Shirt Design

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Logo Width: 10 Logo Height: 2

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Design Process: First, I read the clients briefing. I noted what they were doing, the fact that they wanted to focus on children, and the fact that they liked the colors of the existing logo. I then looked up rival language learning and student teaching organizations. I noted that most of the logos were simple and mostly text. I then brainstormed, and put my best ideas into illustrator. This produced 4 logos, one of which I was not satisfied with. After consulting with my classmates, one logo was a clear favorite. I refined that logo, in particular making sure scalability was maintained. Color Harmony: Double Complementary For the colors, I used the orginal logo as a source, since the client liked the colors on it. I then modified those colors slightly to ensure harmony. Typeface:Verdana I used Verdana because the sans serif typeface suggests simplicity and child friendliness, fitting with the child-oriented organization. However, it is still very readable and professional.