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ECIR Logo Guide

ChenFang Hsieh SI 520


21, March 2013

Logotype Design

IHAA

CMYK
54. 0. 37. 0

CMYK
60. 23. 4. 10

RGB
121. 198. 177

RGB
98. 155. 200

Typography

Regular

Bold

Itaic

Logotype Scalability

0.5

Free Space/ Safety Area

1/5X

Color Variants

T-shirt Designs

width : 8 height : 8

width : 8 height : 8

width : 3 height : 1.6

Concept Description
The selected concept consist of a idea company name, the silhouette of apartment view and the simplify image of earch. I try to combine the global and house concept together, so that everybody can understand immediately what kind of organization it is when they saw it. As for color, I choose green and blue, which are more easily to perceived as an earth. This color combination also represent a characteristic of fresh and vivid. As for typogragpy, the font I choose is Krungthep. Its unusual shape and round corner just go with the earch image perfectly, and that is the majoy reason for my design choice. The design process at second phase of logo design is basically choosing which logo draft got the best feedback from last week, and then add more detail into the it.