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A DIGITAL ADVERTISING AGENCY ADPRINS K31

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MEET THE MAN


AGE: 27 COLLEGE BACKGROUND:

director of virus, inc.

ANDRE TANI,

hr management, college of st. benilde entrepreneurship, st. james college

GETTING INTO ADVERTISING


events & mobile marketing websites & search engines admax: online media planning virus, inc.

Basically, what I'm doing now does not have anything to do with my course back in college, but I guess I'm just really lucky and really passionate about what I do.

AS THE DIRECTOR OF VIRUS, INC.


bring in the business handle accounts

JOB DESCRIPTION
helping brands build their brand online

building brand equity engaging the online community

WHAT IS DIGITAL ADVERTISING?


online advertising products and services online

types of DIGITAL ADVERTISING


display advertising search engine marketing search engine optimization social media marketing

email marketing

referral marketing

affiliate marketing

content marketing

inbound marketing

video marketing

WHY USE DIGITAL ADVERTISING?

WHY USE DIGITAL ADVERTISING?


easily change creative output ability to see results quicker easily recalibrate budgets

real time interaction

DIGITAL ADVERTISING ALLOWS THE OPTIMIZATION OF YOUR AD CAMPAIGNS

easily relocate ads

WORKING WITH TRADITIONAL ADVERTISING

Most of them think that since theyre experts in what they do in traditional media, they think they can replicate exactly what they do online. But of course, its not exactly like that cause there are some things that you cant do technologically that are not possible. Some are possible, but might not bring in the results you want to achieve.

DEPARTMENTS
AT VIRUS, INC.
creatives accounts production

human resources

finance

web developers

types of advertising
used at virus, inc.
x x x x x x

brand advertising institutional advertising classified advertising entertainment advertising promotional advertising advocacy advertising political advertising

THE COST OF DIGITAL ADVERTISING


Php 85/ impression Php 400/ impression

different publishers

different rate cards

WORKING WITH DIGITAL AD CAMPAIGNS


understand the medium

research
understand the technology

WORKING WITH DIGITAL AD CAMPAIGNS


have a common mission and goals understand the brand and your client work for companies with the same values

successful campaign

WORKING WITH DIGITAL AD CAMPAIGNS

We actually can churn out campaigns really, really quick. So, a week is fine, a week from the time we were briefed is fine cause we only need 3 working days to build assets really fast. Thats how fast we are. Thats why people in Virus are really on their toes all the time.

MEASURING CAMPAIGN EFFECTIVITY


CLIENT OBJECTIVES

We have to clearly define with the client, together with the client, what exactly they want to achieve.

METRICS OF DIGITAL ADVERTISING


THIRD PARTY AD SERVERS IMPRESSIONS CLICK THROUGH RATE

measures the performance of your online ads, checks and reports on websites

counted every time an ad loads

how many people saw your ad vs. how many people clicked

DIFFICULTIES AND SOLUTIONS


unfamiliarity with the platform or channel behind in technology and knowledge about digital advertising

EDUCATION
teach clients the lingo, jargon and show them how to achieve their objectives with digital advertising

REACHING THE TARGET MARKET


those familiar with the medium electronic mail instant messaging

NETIZENS
search engines social networking sites search engines

REACHING THE TARGET MARKET


SOCIAL networks CHANNELS ONLINE ADS

Facebook Twitter Pinterest Instagram etc.

Ad networks consolidate websites for specific target markets

Banner ads Videos

REACHING THE TARGET MARKET

RULE OF THUMB

As long as the target market is already online, then theres no issues with targeting them theyre more or less already familiar with the medium. Not a lot of people think that they know or understand digital, but they actually do.

SAMPLE AD CAMPAIGNS BY VIRUS, INC.

THE FUTURE OF DIGITAL ADVERTISING IN THE PHILIPPINES

WHAT YOU NEED TO SUCCEED


patience keen on details good with numbers resourceful good with research well-rounded

ADVICE for future industry workers


listen to your teachers and professors, stay in school

&

read a lot

I suggest really spending time on learning because it doesn't matter how old you are; you are never too old to learn something new.

WORK

B A L A N C E

LIFE

Its all about balance. If you love what you do, then it doesnt feel like work.