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publication sponsored by

The results

Marketing Awards

Best Brochure Best use of Digital Communication Best use of Direct Marketing Best PR Strategic Campaign Best PR Tactical Campaign Best use of Social Media Best Website Best use of Integrated Search Best use of Affinity Marketing & Sponsorship Most Innovative Marketing

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As President of CIMTIG, it is my pleasure to introduce the 2013 Travel Marketing Awards Results Brochure. Now in their fifth year, the Awards have evolved into one of the most prestigious and credible events in the travel industry calendar as we promote the discipline of marketing in travel by recognising the finest work being accomplished today. In an era where marketing is being pushed ever harder to deliver, good practitioners really earn their spurs – and these awards celebrate those marketers that truly understand the consumer and have developed relevant and effective campaigns that get results. CIMTIG’s highest accolade is not just highly coveted, but also a true reflection of the way we market travel. Indeed, the quality of entries this year has been so high that we have introduced a new standard in addition to Gold, Silver and Bronze: Platinum.

Advertising Awards
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By celebrating the evening’s winners and learning from their success, our organisation aims to continue developing our industry’s marketing edge while attracting and retaining talent. On behalf of the CIMTIG Council, I would like to thank all the agencies and companies that entered these Awards. Although there can only be so many winners, all are to be applauded for their excellence across the travel marketing spectrum.

Best Poster Advertisement / Campaign Best Press Consumer Advertisement / Campaign Best Trade Media Advertisement / Campaign Best Online Advertisement / Campaign Best Radio Advertisement / Campaign Best Budget TV Advertisement Best TV Advertisement / Campaign

Campaign Awards

Advertising Campaign of the Year – up to £250,000 Media Spend Advertising Campaign of the Year – over £250,000 Media Spend Integrated Campaign of the Year – up to £1,000,000 Media Spend Integrated Campaign of the Year – over £1,000,000 Media Spend

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Richard Carrick President, CIMTIG

Travel Brand of the Year
Travel Brand of the Year – up to £25.9m turnover Travel Brand of the Year – over £25.9m turnover > >

The Travel Marketing Awards 2013 were sponsored by:

Second Place: gold Standard Details OgilvyOne for British Airways third Place: gold Standard Virgin Holidays Destination Brochure Table19 for Virgin Holidays

Best brochure
• gold Standard • G Adventures ‘Earth’ 2012 • G Adventures
When Gap Adventures rebranded as G Adventures, its principal brochure needed to feature the company’s product offering while ensuring that agents and customers alike understood and embraced the new name and brand ethos. Earth was redesigned to emphasise the traveller experience via the ‘You’ll Never Forget It’ tagline. The magazine-style brochure provided holiday details while reflecting the brand values through content that encouraged readers to ‘step away’ from all-inclusive resorts and bus tours to look at travel in a different way. It featured trip pages that helped agents easily identify experiences, with a call to action that invited readers to share their ‘You’ll Never Forget It Moment’ on a dedicated microsite. Earth helped generate the highest sales figures in G Adventures history, with customer numbers rising by 19% and revenues increasing by 22%.

Best use of direct marketing
• gold Standard • cottages4u hyper-personalised emails • emailcenter for cottages4u
Emailcenter’s strategy to improve the number of repeat bookings for cottages4u went beyond pure segmentation to identify the most appropriate content for individual recipients. The email programme was founded on a belief that people use photos to reminisce about their holiday, and that reminders would prove a powerful and emotional marketing tool. Personalised emails featured details and imagery of the customer’s previous holiday, alongside tailored ideas for future holiday homes. Smart use of data ensured that each proposal was truly relevant for each customer, rather than simply being a cottage in the same region as a previous stay. The number of click-throughs increased by 499%, with 77% of those selecting the personal recommendations section. Booking revenues achieved an incredible 2,822% return on investment.

Second Place: gold Standard Mosaic OgilvyOne for British Airways Executive Club third Place:
gold Standard The Getabed Saucy Summer Sale! Muse Advertising for other finalists: Your Thomson Holiday to a T Creator for TUI UK & Ireland First Choice Holiday Seeker Conversion Programme Creator for TUI UK & Ireland

Second Place: gold Standard
Picture Your Upgrade Promotion Atomic London for Star Alliance third Place:

Best use of digital communication
• gold Standard • British Airways Don’t Fly Support Team GB • BBH for british airways
As the official airline partner of the London 2012 Olympic and Paralympic Games, British Airways asked the nation to show their support by not flying during the Games. Its TV ad showed a passenger plane driving through the streets of London. BA’s inventive use of digital used Google Street View to offer everyone the chance to see the plane drive past their own address via a customisable commercial. The ad, which lived on a branded Facebook page and dedicated microsite, finished with the campaign message and #HomeAdvantage to further leverage social media engagement. 5 million users spent 60,000 hours personalising the commercial, with 400,000 mentions on Twitter. BBC News Magazine lauded the campaign as ‘a bit of genius’.

Best pr strategic campaign
• gold Standard • De-tech becomes the new Detox • Four bgb for St Vincent and the Grenadines Tourism Authority
Four bgb designed a campaign that saw St Vincent and The Grenadines labelled the laid-back alternative to high-tech destinations. The initiative used research to promote the islands as a place for people to switch off and relax. The ‘digital detox’ was packaged and sold by tour operator partners. Positioned as an escape from the modern day ‘addiction’ to gadgets and technology, the campaign was leveraged across print, radio and video news releases, generating over 85 pieces of print and online coverage. A Twitter #detechSVG and Facebook page generated buzz in the social space with web traffic rising by 66%. The destination also featured in a Mintel report on changing trends in consumer habits and mobile technology.

Second Place: gold Standard Hotel Price Index

third Place:
gold Standard The Spare Seat Kayak Expedition Aviacircle for IloveNY (New York State Division of Tourism)

Silver Standard
Real Time Pricing Havas Media and Intermarketing for East Coast

Marketing Awards

Sponsored By

Second Place: gold Standard
Wimdu Live Stunts Diffusion for Wimdu

Best pr tactical campaign
• gold Standard • Club Sandwich Index •
One of the world’s leading online accommodation providers, sought to devise an engaging yet simple initiative that would resonate across all cultures and strengthen the brand’s positioning as the hotel expert. The Club Sandwich Index (CSI) compared the costs of the hotel catering staple. Desk research was conducted in 26 markets incorporating the ten leading hotels in the 3, 4 and 5 star categories. The story was adapted to each territory, with celebrity chef John Torode fronting the UK campaign.

Best website
• silver Standard • • London Creative for peligoni club
With a brief to keep navigation simple, London Creative redesigned Peligoni’s website as a non-flash, tablet-friendly site that provided users with a straightforward browsing experience. With a limited budget, images were identified as being key to conveying a Peligoni Club holiday via a full screen image design across all web pages. Conceived to incorporate a variety of simple features aimed at enhancing consumer engagement, the redesign included gallery tabs and a ‘favourites’ filter that cross-referenced pricing, sizes and time period to ensure that visitors received the very best accommodation choices. With features complementing one another to provide

Second Place:
silver Standard Secret Escapes

third Place: gold Standard
Pawprint Christine Ball Public Relations for Wightlink

Other Finalists:
O2 Travel: Postcards on the Edge Hope&Glory PR for O2 Virgin Holidays Longest Swimwear Queue Launch Group for Virgin Holidays

special recognition website
• gold Standard • • souk response for m6 toll
The M6 Toll road is a technically advanced road with much less traffic than the M6. Souk Response focussed on the emotional benefits of the road when redesigning the website, illustrating how a lack of congestion meant it was a stress-reduced experience. The website illustrated the free-flowing nature of the road with the tagline ‘The M6 Toll, It Doesn’t Take Its Toll’, and highlighted four key areas. From how to use or join the road to its cost, how to pay and even children’s games, the user-friendly site was designed to be easy navigable. The redesign saw an uplift in the average visit duration of 13%, with mobile site usage accounting for 30% of all visits.

With a synchronized global PR launch, the CSI generated widespread coverage across key target media including the Economist, The Times and the Financial Times – which even drew parallels from the findings to general economic trends.

an elegantly flowing website, the simple and attractive redesign has led to a significantly enhanced visitor experience.

Second Place: silver Standard
G Adventures Creates Happiness and Community G Adventures third Place:

Best use of social media
• gold Standard • The Big 175 Surprise • Designate for p&o ferries
With P&O Ferries wanting to put its customers, fans and followers at the heart of its 175th anniversary celebrations, Designate designed The Big 175 Surprise – a fun and engaging social campaign aimed at generating ‘Likes’ for the P&O Ferries Facebook page. The colourful six-week summer celebration rewarded passengers with random gifts. Weekly on-board surprise parties were filmed and edits posted onto the P&O Ferries YouTube channel, Facebook and Twitter accounts, with online fans offered the chance to win prizes. Through the P&O Ferries Facebook page alone, the campaign reached an audience of 4m. The initiative also generated over 7,000 new Facebook ‘Likes’, 7,500 competition entries and 127,000 YouTube views of the onboard celebration videos.

Best use of integrated search
• gold Standard • by LBi
LBi sought to re-establish Lastminute. com at the top of SERP’s most competitive travel keywords as part of an initiative aimed at improving rankings and traffic. With a view to amplifying branded content and advertising campaigns online, LBi delivered a content strategy that ensured that users visited only the most relevant search pages. LBi worked on developing an SEO strategy which concentrated on positioning as the key player for a variety of searches, as well as small link-building activities to create new and unique off-site content. Integrated search activity was planned to coincide with on and offline marketing campaigns. By collaborating across multiple channels, rankings and revenue improved significantly.

Second Place:
gold Standard Kuoni by LBi

third Place:
gold Standard Digital Migration Absorb Digital for Direct Travel Insurance

Silver Standard
Social Symphony OgilvyOne for British Airways

Other Finalists:
Europcar: VANquishing the Competition Starcom Mediavest Group & LBi for Europcar Accor Hotels by Kenshoo

Other Finalists:
Picture Your Upgrade Promotion Atomic London for Star Alliance O2 Travel: Gone Roamin’ on Instagram Hope&Glory PR for O2

Marketing Awards

Sponsored By

Second Place: silver Standard
Skiset Sponsorship of Chemmy Alcott Black Diamond for Skiset

Best use of Affinity Marketing & Sponsorship
• silver Standard • the holiday workout • elvis for virgin holidays
When fitness club members were identified as likely to travel to Virgin Holidays destinations, Elvis created The Holiday Workout – a fun take on the traditional exercise poster and video. The campaign linked holidays and exercise in a tongue-in-cheek way that appealed to both Virgin Holidays and Virgin Active customers. Holiday Workout packs including booking incentives were developed for the fitness clubs, directing its members to retail outlets. A social media competition offered a fitness-friendly Virgin Holiday at The Body Holiday at Le Sport in St Lucia. Revenue from bookings topped £500,000, almost half of which were in the key family segment. With 20,000 Facebook impressions and 80,000 Twitter comments, the successful partnership is being further developed in 2013.

third Place: silver Standard
Eurostar Presents Traction Havas Sports & Entertainment and Cake Group London for Eurostar International

Award Winners
Your creativity & innovation are the best in the industry. And your outstanding efforts have resulted in substantial gains on behalf of your customers. THAT’S the best reward of all.

Second Place: silver Standard
G Adventures: You’ll Never Forget It G Adventures third Place:

most Innovative Marketing
• silver Standard • Bahamas 16 Islands Wedding Invitation • Fox Kalomaski Crossing for The Bahamas Tourist Office
The ‘Bahamas 16 Weddings Invitation’ sought to increase the profile of the Bahamas as a weddings and honeymoon destination by offering 16 UK couples the chance to get married in 16 simultaneous ceremonies. The campaign ran via TV spots and promotions, with entrants invited to upload videos and photographs to a bespoke webpage and explain why they should get married in the Bahamas. Friends and family could sign up as guests, with a dedicated Facebook page and Twitter account driving further engagement. Winners were selected live on Wedding TV, before enjoying a ‘Bridal Boot Camp’ with Olympic champion Victoria Pendelton. Nearly 1,000 couples registered to win their wedding, with 14,000 guests signing up to receive further Bahamas Tourist Office information.

Silver Standard
Best of Australia Collection OMD and Digital Spring for Tourism Australia

Other Finalists:
The First Choice Holiday Seeker Conversion Programme Creator for TUI UK & Ireland Real Time Pricing Havas Media and Intermarketing for East Coast

Learn how to partner with Expedia Media Solutions to create successful, award-winning campaigns for all members of the travel industry.

Marketing Awards

Sponsored By

Second Place: silver Standard
Mumbai Route Launch RKCR/Y&R and MG OMD for Virgin Atlantic

Best Poster Advertisement / Campaign
• platinum Standard • eurostar live • arena media for eurostar
Arena Media created Eurostar Live to mark the announcement of a new route to Amsterdam and illustrate the benefits of Eurostar over competitor brands. The live poster concept placed user generated content and experiences at its heart, positioning Eurostar as a destination expert. Customers were encouraged to capture Amsterdam in words and pictures, which were then turned into unique ads that appeared across London on multimedia platforms in real time, 18 hours a day. Over 1,200 pieces of consumer content were shared. Facebook fan volumes rose by 30% and web traffic increased by over 5000%. The campaign initiative also contributed to a 44% uplift in bookings to Amsterdam.

Best trade media Advertisement / Campaign
• silver Standard • What you gonna do when you’re there? • Muse Advertising for Attraction World
Already the sector leader with 95% market share, Attraction World sought to promote the increased income potential from ancillary sales to travel agents. Muse Advertising devised an ad that encouraged the trade to ask the question, ‘The holiday’s booked, so…what are you going to do when you’re there?’ The initiative centred on how Attraction World can offer customers the best attractions across a variety of destinations. It featured in all major trade publications, delivering a variety of product messages and successfully navigating the stringent corporate guidelines presented by some of the companies whose products they were selling. Sales increased by 17% year on year, with more than 100 new businesses making their first bookings with Attraction World.

Second Place:
bronze Standard Visit California SuperFAM 2012 Black Diamond for Visit California

third Place: silver Standard
Kent – Your Garden M&C Saatchi for VisitKent

Second Place: silver Standard
Skiset – Press Campaign 2011-2012 Black Diamond for Skiset third Place:

Best Press consumer Advertisement / Campaign
• gold Standard • Thomson – Time for a holiday? • Beattie McGuinness Bungay for TUI UK & Ireland
Thomson’s first ever emotionally-led campaign highlighted great reasons to go on holiday, with the press campaign combining brand engagement with product and function points. Executions promoted differentiated product, flexible durations and sales messages. The uncomplicated yet striking ads illustrated how customers can experience quality time while on holiday. The sign off ‘Only From Thomson’ was carried through the campaign, which also incorporated calls to action including Aurasma smart phone codes linked to video content. People agreeing that Thomson help you enjoy quality time stood at 5% more than the national norm. The perception that Thomson offer ‘holidays which meet your needs’ increased by 4 points over the campaign period.

Best online Advertisement / Campaign
• gold Standard • A Journey Like No Other • Chandelier Creative and Criterion Global for Orient-Express
The ‘A Journey Like No Other’ campaign saw Chandelier Creative and Criterion Global seek to reinvigorate the Orient-Express brand and increase awareness of its hotel portfolio. The initiative relied on digital to achieve efficiency and measurability within new and engaging media. It featured a series of lush short films narrated by actor Bill Nighy, which featured a family of four whose characters mirrored the target audience. The parents appealed to existing customers, while a son and daughter reflected younger, culturally connected affluents. A blog-rich microsite supported the campaign, with visitors offered the opportunity to upload photos to be in with a chance of winning a luxury holiday. Facebook visits rose by 1000%, and engagement metrics were 8 times higher than industry standards.

Second Place:
silver Standard 15th Anniversary Competition Atomic London for Star Alliance

Silver Standard
We’ll Give You More of a Holiday Indigo Total Communications for Mark Warner

third Place:
silver Standard Real Time Pricing Havas Media and Intermarketing for East Coast

Other Finalists:
The Scotsman Partnership Havas Media for East Coast Mumbai Route Launch RKCR/Y&R and MG OMD for Virgin Atlantic

Other Finalists:
Performance Display Campaign for Thomas Cook Criteo for Thomas Cook Definitely Dubai Orchestra for Dubai Tourism

advertising Awards

Second Place: silver Standard
Tourism NT & KISS FM ‘Big Outback Adventure’ #3 RHA for Tourism NT

Best radio advertisement / Campaign
• silver Standard • Thomson – Time for a holiday? • Beattie McGuinness Bungay for TUI UK & Ireland
Thomson’s radio campaign reignited consumer interest in the brand and package holidays at a time when consumers can book hotels, transfers and flights themselves. The radio campaign centred on quality time while on holiday rather than sales messages. Combining an emotional push with rational reasons to purchase, it focussed on stress and worry-free elements as well as the organisational benefits of a package travel company. Key elements of the Thomson offering were tailored to different UK regions, and a national promotion on the Absolute Radio Breakfast Show also pushed product points. The balance of rational and emotional messages in the radio campaign exceeded all expectations, with the perception that Thomson offer ‘holidays which meet your needs’ positioning the brand as market leader.

third Place: bronze Standard
Radio Advertising (Capital FM Campaign) Mirabelle Communications Limited for The Malta Tourism Authority

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Second Place: silver Standard
Southern Habit Campaign fst for Southern Railway

Best budget tv Advertisement / Campaign
• silver Standard • Arctic Adventures • mr.h for Innovation Norway and Hurtigruten
To promote Hurtigruten’s winter cruises to Norway, Mr H devised a low budget TV campaign aimed at capturing the excitement of a Northern Lights cruise and excursion while generating increased brochure requests. The campaign, which was co-funded by Innovation Norway, used footage that highlighted Hurtigruten’s long heritage and how an Arctic Circle cruise is more accessible – and comfortable – than ever. Beginning in black and white before bursting into colour, the nostalgic feel of the ad was further emphasised with a ‘Pathe News’ style voiceover and music. With airtime restricted to satellite stations over the course of its run, the ad generated almost 700 cruise nights and £162k in revenue.

Best tv Advertisement / Campaign
• platinum Standard • Thomson – Kid • Beattie McGuinness Bungay for TUI UK & Ireland
Thomson aimed to create standout by showing consumers how it had the holiday that was ‘just right for them’. The brief for the TV spot was to communicate the message through engaging and emotional creative. It featured evocative holiday moments filmed in a documentary style set to Sunday Girl’s ‘Where Is My Mind’. A young boy’s perspective was used to reinforce the idea that holidays offer an opportunity to completely relax and enjoy uninterrupted time with friends and family. ‘Designing The Holiday That’s Right for You’ was the ad’s emotional rather than price-based call to action. The belief that Thomson offers holidays which meet your needs reached market leader levels. Campaign remarked ‘this has got to be the best ad for a holiday company ever made’.

Second Place:
gold Standard First Choice – The Walk Beattie McGuinness Bungay for TUI UK & Ireland

third Place: bronze Standard
Merlin Annual Pass M&C Saatchi for Merlin Entertainments Group and VisitEngland

third Place:
gold Standard Holidays at Home are GREAT M&C Saatchi for VisitEngland

advertising Awards

Second Place: silver Standard
15th Anniversary Competition Atomic London for Star Alliance

advertising Campaign of the year – up to £250,000 media spend
• silver Standard • Slow • Orchestra for Inntravel
Orchestra designed ‘Slow’ to make it clear that Inntravel holidays aren’t just ‘any old walking or cycling holiday’. With Inntravel adopting the strapline ‘The Slow Holiday People’, Orchestra directed a new look and feel across all consumer touch points, from website to brochures, direct mail to walking notes. Bringing emotional rewards to the fore, the campaign highlighted how Inntravel offered customers the opportunity to take their time to enjoy and appreciate the ‘little things’. A TV ad that dramatized the experience was filmed in Portugal, with stills forming the basis of a wider print campaign. ‘Slow’ allowed the company to engage with new audiences, leading to an 8% increase in first time buyers and 3% increase in overall customer numbers.

integrated Campaign of the year – up to £1m media spend
• gold Standard • Mosaic • OgilvyOne for British Airways Executive Club
When British Airways re-launched their loyalty programme, OgilvyOne devised a campaign that illustrated the benefits and showed how the service was not just for high flyers. A global acquisition programme invited members to send in their reason for joining, along with a recent photo. These were tiled into striking mosaic images that highlighted different aspects of the Executive Club. Messaging was tailored to specific channels and in-journey touch points, with email, airport posters, leaflets, digital posters and display ads all driving prospects to a landing page on With over 50,000 submissions collected, membership increased 2.7% year on year, with new acquisition emails experiencing an uplift of 50%. The campaign enjoyed a ROI of 25:1, resulting in an additional 17,745 members with £13.7m in potential incremental value.

Second Place:
silver Standard Tyler & Amy’s Ireland Mystery Tour Indicia for Tourism Ireland third Place: silver Standard Modal Shift AMV BBDO and Havas Media for East Coast Other Finalists: Allez en Vacances mr.h for Atout France Jordan Reassurance Campaign The Brighter Group for Visit Jordan

third Place: silver Standard
Emirates Air Line Launch on Capital FM Global Radio for Emirates

Second Place: silver Standard
Thomson – Time for a Holiday? Beattie McGuinness Bungay for TUI UK & Ireland third Place:

advertising Campaign of the year – over £250,000 media spend
• gold Standard • First Choice – Nothing Feels As Good As All Inclusive • Beattie McGuinness Bungay for TUI UK & Ireland
When First Choice repositioned to become the ‘Home of All Inclusive’, BMB sought to raise awareness by positioning the business as offering consumers a week or two of ‘carefree indulgence’. All comms, from the TV ad to online and press, were designed to reflect a fun, upbeat brand personality as well as the benefits of all-inclusive, from the big dream-like crowd scenes in the TV ad to the over saturated colours in press and digital projects. The overall campaign delivered an ROI of 23:1. The key measurements of brand awareness, differentiation and category leadership rose significantly with trust levels increasing by more than double that of First Choice’s closest competitors.

integrated Campaign of the year – over £1m media spend
• gold Standard • First Choice – Nothing Feels As Good As All Inclusive • Beattie McGuinness Bungay for TUI UK & Ireland
When First Choice made the bold move of becoming the ‘Home Of All Inclusive’, the job of the integrated campaign was to educate consumers about the benefits in a fun and upbeat way. Indulgence on an all-inclusive holiday was the ‘hero element’ extended across all communications. The TV ad was emotionally-led, with press highlighting good value, digital focussing on educating, and owned media – DM, eCRM, shops and websites – using TV assets to showcase differentiated product. Recognition of First Choice as being particularly good for all inclusive holidays rose by 6 points, with the company positioned as a trustworthy and preferable holiday provider. Campaign noise spread beyond traditional media with 1.1m YouTube hits and the Flo Rida single going to number one.

Second Place:
silver Standard Thomson – Time for a Holiday? Beattie McGuinness Bungay for TUI UK & Ireland

third Place:
silver Standard Holidays at Home are GREAT M&C Saatchi for VisitEngland

Silver Standard
Holidays at Home are GREAT M&C Saatchi for VisitEngland

campaign Awards

Sponsored By


travel brand of the year – up to £25.9m turnover
• Skyscanner
Skyscanner has not only established itself as Europe’s number one travel search site but also one of the UK’s leading online brands, winning numerous trade and consumer awards and thriving in an increasingly competitive environment. The business is dedicated to improving the user experience through innovation. These include its chart topping free app, the ‘Anywhere’ option which allows users to browse destinations in order of price, localised social media initiatives and free text searches on Windows 8 – a first for the travel industry. With little advertising spend, quality of product lies at the heart of the business to enhance word of mouth buzz and positive brand building as it grows ever more relevant in the online travel sector.

travel brand of the year – over £25.9m turnover
• virgin atlantic
Successfully communicating brand values as well as the airline’s product offering, Virgin Atlantic continues to build on its reputation for quality and service. In an industry where reputation is everything and consumers enjoy ever more choice, recent tracking research names Virgin Atlantic as the strongest airline brand in the UK. Positioning itself as sexy, glamorous, stylish and cool, the company makes no apology for its communications, measuring the impact of what it promises to deliver and tracking integrity as a key brand health measure. The overall brand strength, distinctive cheeky and fun personality and innovative and reliable product offering mean that, 27 years on from its inception, Virgin Atlantic is well established in the Cool Brands top 20 and Super Brands top 10.

Runners Up: Second place
Runner Up: Secret Escapes First Choice third Place TripAdvisor

travel brand of the year (2012)

Sponsored By

Chair of the Marketing Panel of judges
Jeremy Ellis TUI Travel UK & Ireland Marketing Director

Chair of the Advertising Panel of judges
Arthur Parshotam OgilvyOne Global Creative Partner

Chair of the Campaigns Panel of judges
Graham Hales Interbrand London CEO

Marketing Judges
Sarah Bartlett CMO Ian Bates Indicia Creative Director Nigel Huddleston Google Industry Head, Travel Alex Incorvaja Malta Tourism Authority Director UK & Ireland Pippa Isbell PRCo Ltd Chief Executive Julia Kemp Avis Director of Partnerships & Leisure Sales Gretchen Moore Qatar Airways Regional Marketing Manager Europe Charlie Osmand Fresh Networks Strategy Director David Price Weve Travel Sales Manager Victoria Sanders Martin Smith Neolane Head of Marketing UK & Ireland Richard Tams British Airways Head of UK & Ireland Sales and Marketing Sally Ann Wilkinson Merlin Entertainments Head of Corporate Affairs and Managing Partner, The Firm

Advertising Judges
Rebecca Swift Getty Images Creative Planning Manager Joss Croft VisitBritain Head of Marketing Anneli Ritari-Stewart LBi Associate Client Partner John McEwan ABTA Chairman Andrew Shelton Virgin Holidays Marketing Director Simone Clark Managing Director Adele Hegarty Royal Caribbean International On-line Marketing Manager Adam Hill Designate Chairman

Campaign Judges
Mike Ashton Ashton Brand Consulting Group Managing Director Richard Carrick PrivateFly Chairman Keith Cartwright Boost Media Director Richard Curtis Cunard Line Head of Brand Marketing Gary Grieve Capela Travel Training Managing Director Stephen Hahn-Griffiths Protobrand Chief Strategist Tom Rowntree InterContinental Hotels Group Vice President of Brand Management Mark Roalfe RKCR Y&R Chairman

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NB: in cases where a judge had an interest in an entry, they were excluded from participating in the judging of that category @neolaneUK

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the judges

19 NOVEMBER 2013