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1. Kindly provide answers to the all questions below.

Note: The questions with the asterisk (*) sign are required and cannot be waived.

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1. Please select your gender group ?
Please select your gender group ? Female Male

2. Please select your marital status
Please select your marital status Single Married

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3. Please select an age group:
Please select an age group: 12-18 19-30 31-40 40-49 50-64 65+

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4. What type of phone would you like to have ?
What type of phone would you like to have ? Flip Phone Slide Phone Tough Phone Luxury Fashion Phone Smart Phone

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5. What parts of the "look and feel" of a mobile phone are important to you when choosing one ? "Feel free to rate more than one option"
1 (lowest) 2 3

What method of interaction do you prefer when using mobile phones ? "Feel free to rate more than one option" 1 (lowest) Touch Screen 2 3 .6 to 4. What size of the handset would you prefer ? What size of the handset would you prefer ? Small Meduim Large * 8. How important is the design or style (Look and Feel) of a mobile phone to you as opposed to functionality ? How important is the design or style (Look and Feel) of a mobile phone to you as opposed to funct Fairly Important Very important Extremely important 7.5) inches Large (3.1 (lowest) Screen Size Buttons Colour Weight Keypad Touch Screen 2 3 * 6.4) inches Medium (2.5 to 3.4) inches * 9.0 to 2. What size would you prefer your screen to be ? What size would you prefer your screen to be ? Small (1.

” “Call. Would you prefer your mobile phone to have its main menu presented as a numbered list or with icons? Would you prefer your mobile phone to have its main menu presented as a numbered list or with ic Icons * 15. Should the button used to disconnect a call be labeled as “End.” or should it be labeled with Stop Icon 11. or would you prefer two distinct butto call? Single button to do both Two separate buttons: one to start a call and one to end it 13. or would you prefer two distinct buttons for starting and stopping a call? Would you prefer a single button that will start and end a call. What functionality would you prefer to have on your Mobile Phone ? "Feel free to rate more than one option" .1 (lowest) Keypad Physical Button 2 3 10.” or should it be labeled with a Call Icon Other (please specify) 12. Would you prefer having all of your incoming.” “Call. and missed calls listed together in your cal be grouped accordingly ? Listed together Listed in groups 14.” or should it be labeled with an icon? Should the button used to connect a call be labeled as “Send.” “Stop. Would you prefer a single button that will start and end a call. outgoing. outgoing.” or should it be labeled with an icon? Should the button used to disconnect a call be labeled as “End.” “Stop. Should the button used to connect a call be labeled as “Send. and missed calls listed together in your call log or would you prefer them to be grouped accordingly ? Would you prefer having all of your incoming.

1 (lowest) Send / Receive Calls. and SMS Camera MP3 player Video Blue Tooth Social Media Applications Email Applications Games Calendar / Organizer Google maps Applications Store Document Reader (PDF. What do you consider important when choosing a mobile phone? "Feel free to rate more than one option" 1 (lowest) Functionality Name of Brand Look and Feel Applications Store Interoperability Connectivity Pricing Advert 2 3 . WORD) 2 3 * 16.

How much are you willing to spend on a mobile phone? How much are you willing to spend on a mobile phone? £10-£40 £50-£100 £150-£200 £250-£500 £500-£600 £650+ .* 17.