Neuro-Linguistic Programming and Embedded Commands By Anthony J. Fejfar, B.A., J.D., Esq., Coif © Copyright 2009 by Anthony J.

Fejfar The Embedded Command is a Neuro-Linguistic Programming technique can be unethically used to hypnotize a person into believing something that the person would not normally believe. Example: Pepsi is better than Coke.

Now, we know the above may not be true and reject this, but please consider the following: “I’m not sure I agree, but Bill Smith says, ‘Pepsi is better than Coke.’” Now, the above is a persuasive command to believe the statement “Pepsi is better than Coke.” First there is the Lead to establish rapport, then the hook, which is embedded in

a quotation with a quoted authority.

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