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NAVTEQ Announces 2007 Global LBS Challenge Semifinalists (The Americas)

(Wednesday, 21 March 2007) - Contributed by NAVTEQ - Last Updated ()

Former LBS Challenge Winner Launches Second Application on Major Wireless Carrier

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CHICAGO, March 21 -- NAVTEQ (NYSE: NVT), a leading global provider of digital map data for vehicle navigation and location-based solutions, announces the semifinalist applications in the 2007 NAVTEQ Global LBS Challenge(R). The program is designed to encourage application developers around the world to build innovative location-based services (LBS) that work with mobile and wireless devices using dynamic positioning technology and NAVTEQ(R) maps. NAVTEQ selected 16 applications in the Americas region, out of over 340 companies registered for the LBS Challenge globally, to continue on to a final judging round at CTIA Wireless 2007 based on each competitor's commercial feasibility, functionality and design.

By creating this unique forum for developers to gain exposure and access to industry experts
By creating this unique forum for developers to gain exposure and access to industry experts and decision makers, 6
previous LBS Challenge participants have received venture capital funding and 8 past LBS Challenge winners have
launched commercial applications on major wireless carriers, including Verizon Wireless and Sprint. Smarter Agent(R), a
former category winner and current semifinalist in the Global LBS Challenge, recently launched APTS FOR RENT, a tool
that gives customers the power to view nearby apartments for rent on their mobile phone. Smarter Agent has elegantly
combined the powerful capabilities of location based services (LBS) with real estate property information to provide users
with instant data about the world around them to deliver two commercially available applications.
"Through our participation in the NAVTEQ Global LBS Challenge, Smarter Agent was given the opportunity to actively
launch into new business ventures by exposing our company to the right industry players at the right time. NAVTEQ jump-
starts relationships between LBS content providers, carriers and vendors," commented Eric Blumberg, Smarter Agent
President and Founder. "The exposure received since winning has helped Smarter Agent gain widespread national
media attention and help Recently Sold Homes become a commercialized product, recently launched on a major
wireless carrier."
The following companies, and their respective LBS applications, have been selected as semifinalists. These companies
will advance to an official judging round at CTIA Wireless in March (listed by category):
NAVIGATION CATEGORY
IOTO International Inc.'s LBS solution establishes a channel for selling transportation services between points of interest
(POI). Ranking transportation links and destination according to user interest from a particular origin, IOTO offers
customers wayfinding, comparison, and convenience benefits.
ParkWhiz Inc.'s ParkWhiz Mobile uses location-based services to help consumers find parking information (price,
distance, hours, accessibility, reservations).
Ten23's SpotKast keeps phones updated with relevant information, allowing users to skip download times, read web
content, find POI, avoid traffic jams and spot friends through one easy-to-use interface.

Zeetoo's Car Finder guarantees that users will never lose their car again. By pressing the "lock" button when leaving the

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car, its location is saved on a users' GPS mobile phone; pressing the "unlock button" launches a map that guides the user back to the car.

BUSINESS CATEGORY LBSNow offers a unique approach to location-based services, enabling businesses and individuals to
BUSINESS CATEGORY
LBSNow offers a unique approach to location-based services, enabling businesses and individuals to readily create and
surface location-based services related to their own business/venue/service to nearby mobile users, and enabling mobile
users to discover and access these local services using their mobile devices.
Astroleap's MRewards is a location-based points system that rewards users with points for using directional data and for
being present at prime locations such as malls, retail store locations and other "reward" areas. Points may be redeemed
for a variety of products and services. Users can also opt-in to receive special coupons and offers based on their
location, shopping, and purchase preferences, and receive directions to select locations.
ComVu Media Inc.'s ComVu PocketCaster(TM) GPS takes advantage of camera phones with integrated GPS receivers
and enables 'one-button' mobile Webcasting. It automatically embeds date, time and GPS data in a live video stream,
and archives it on a server. Location data can be viewed dynamically on maps, while the video is streaming.
Smarter Agent presents the first mobile real estate GPS portal that allows consumers to search for apartments for rent,
homes for sale, past sale prices and neighborhood information right from their cell phone. Users can view videos, forward
property information, and extend their search on the web from any desktop computer. Smarter Agent connects
consumers directly to agents, property managers and owners.
ENTERTAINMENT & LEISURE CATEGORY
w-PlanIT communication's location aware m-commerce platform enables consumers to find, reserve, and or purchase
travel and entertainment related services in an automated, personalized and pervasive manner.
Wuh-sup? LLC's mobile concierge service combines personal preferences with location to find anything to do, anytime,
anywhere. Search future dates, reference other locations, and build personal itineraries. User input to the database
provides available activities that are as diverse as the users themselves.
YDreams' Wall Street Fighter(TM) is an innovative location-based game where the world of business works as the
backdrop for some fun fighting antics. Wall Street Fighter features highly appealing graphics, location-based scenarios
and engaging game play.
TikGames' GeoChief is a multi-faceted instrument for users on the go. Create blogs, track routes, and navigate anywhere
with multiple tools such as compass and altimeter.
SOCIAL NETWORKING CATEGORY

duzine.com LLX's Beacon allows any J2ME GPS-enabled cell phone to map, track and share its geographic location. The companion website enables users to provide additional details, publish locations to a MySpace widget, interact with others nearby, upload photos, and perform a host of other actions associated with their physical location.

Elloqor Solutions Inc.'s Milogo is a friend-finder service that works across wireless carriers. Milogo shows
Elloqor Solutions Inc.'s Milogo is a friend-finder service that works across wireless carriers. Milogo shows location of
friends and colleagues on a map displayed on mobile phones, integrates text messaging to facilitate the coordination of
social gatherings and copies text messages to recipient's email.
Jentro Technologies GmbH's activepilot offers local search, car and pedestrian off board navigation with traffic avoidance
and spoken street names, traffic information on commute routes, public transportation and flight information, personal
security and community services information.
loopt, inc. delivers a social mapping service. Using location-based technologies, loopt lets users know where their friends
are by automatically updating their locations on a map on their mobile handset and the Web.
"The prevalence of location and navigation services in the wireless industry today can be attributed to the innovation
demonstrated by the LBS developer community, and demonstrated by proven companies such as Smarter Agent. The
Global LBS Challenge strives to foster and accelerate developers and the LBS industry," commented Winston Guillory,
Senior Vice
President - Consumer and Enterprise, NAVTEQ. "NAVTEQ is impressed with the caliber of submissions received and
anticipates a robust judging event and awards ceremony at CTIA in Orlando."
The 16 semifinalists will be judged by an elite panel of executives from wireless carriers, hardware and device
manufacturers, industry analysts and venture capital firms in the wireless industry. NAVTEQ will name one winner per
solution category, presenting each with $10,000 cash and $75,000 in NAVTEQ data licenses for up to one year. Of the
category winners, one will be designated the Grand Prize Winner, and receive $50,000 cash and $100,000 in NAVTEQ
map data licenses for up to one year (in lieu of the category prize). In addition, many of the Global LBS Challenge
sponsors, including Autodesk, deCarta, ESRI and KnowledgeWhere, are also offering cash and prizes to the winning
submissions. The global prize pool is valued up to an unprecedented $2 million. All winning applications will be
announced at the NAVTEQ Global LBS Challenge Awards Ceremony at CTIA Wireless 2007 -- 3 pm on March 28, 2007,
in Orange County Convention Center's Valencia Ballroom.
About Smarter Agent
Smarter Agent(R) is creating a communication revolution by combining the powerful capabilities of mobile location based
services (of which GPS is the most well-known technology) with real estate content about properties, neighborhoods and
interesting places around you. CTIA, the telecommunications industry association, named Smarter Agent the Winner in
its Emerging Technology Awards LBS/GPS category. Smarter Agent has been awarded 3 patents governing the use of
GPS and location-based services in the real estate vertical.
For more information, visit http://www.smarteragent.com.
About NAVTEQ
NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile
NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile
navigation devices, Internet-based mapping applications, and government and business solutions. NAVTEQ creates the
digital maps and map content that power navigation and location-based services solutions around the world. The
Chicago-based company was founded in 1985 and has approximately 2,200 employees located in 144 offices in 27
countries.
NAVTEQ and Global LBS Challenge is a trademark in the U.S. and other countries. (C) 2007 NAVTEQ. All rights
reserved.
This document may include certain "forward-looking statements" within the meaning of the Private Securities Litigation
Reform Act of 1995. These forward-looking statements include, but are not limited to, plans, objectives, expectations and
intentions and other statements contained in this press release that are not historical facts and statements identified by
words such as "expects", "anticipates", "intends", "plans", "believes", "seeks", "estimates" or words of similar meaning.
The statements are based on our current beliefs or expectations and are inherently subject to various risks and
uncertainties, including those set forth under "Item 1A. Risk Factors" in the Company's Annual Report on Form 10-K for
the year ended December 31, 2006, as filed with the Securities and Exchange Commission.
Actual results may differ materially from these expectations due to changes in global political, economic, business,
competitive, market and regulatory factors. NAVTEQ does not undertake any obligation to update any forward-looking
statements contained in this document.
Web site: http://www.navteq.com
http://www.smarteragent.com