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NAVTEQ Global LBS Challenge(R) - Americas Winners Announced http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=109&STORY=...

NAVTEQ Global LBS Challenge(R) - Americas Winners Announced

NAVTEQ Company logo. (PRNewsFoto/NAVTEQ)

CHICAGO, IL UNITED STATES

Ten 23 Wins Grand Prize in Annual Location-Based Developers' Program

LAS VEGAS, April 3, 2008 /PRNewswire-FirstCall/ -- NAVTEQ (NYSE: NVT),


a leading global provider of digital map data for location-based solutions
and vehicle navigation, announced yesterday during an awards ceremony at
CTIA WIRELESS 2008 that Ten 23 is the Grand Prize Winner of this year's
NAVTEQ Global LBS Challenge -- Americas.

As the Grand Prize Winner, Ten 23 received a prize package valued at


$525,000, including $50,000 in cash, $225,000 in NAVTEQ data licenses and
up to $250,000 in sponsor-donated licenses. Ten 23's solution, SpotJots, is
a location-based social blogging application that allows users to a upload
their stories, reviews, pictures, video, audio and documents to their
personal SpotJots blog, where the content can be associated with relevant
location information and shared with others.

Three runners-up were also announced: First Runner-up, Mediated Spaces;


Second Runner-up, HeyWhatsThat; and Third Runner-up, America's Emergency
Network. Each runner-up received $10,000 in cash along with data licenses
valued at $400,000.

Mediated Spaces' solution, The WildLab, enables citizen scientists such


as birdwatchers to collect real-time information such as location, time and
the species sighted on their mobile devices.

HeyWhatsThat's solution, HeyWhatsThat, provides detailed information


about the mountains and peaks around the user such as mountain names,
elevations, contours and viewsheds -- all through the user's mobile device.

America's Emergency Network's solution, AEN Mobile, alerts users about


natural or manmade disasters within range of their devices by tapping into
the AEN Central Database of emergency bulletins.

The annual Global LBS Challenge, which has established a reputation as


the premier event in the location-based services (LBS) industry, challenges
developers to build innovative location-enabled applications that work with
mobile phones and/or wireless handheld devices using dynamic positioning
technology and NAVTEQ(R) map data. Participants compete for a global prize
pool of cash, licenses and services from NAVTEQ and sponsors of the event,
with this year's prize pool the largest to date, valued at over $4.5
million (US).

This is the fifth year of the Global LBS Challenge which now conducts
programs in three regions: The Americas, Europe-Middle East-Africa (EMEA)
and Asia-Pacific (APAC). Developers are offered five categories in which to

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NAVTEQ Global LBS Challenge(R) - Americas Winners Announced http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=109&STORY=...

submit their applications: Content, Enterprise, Entertainment, Navigation


and Social Networking. Contestants are judged by an elite panel of judges
comprised of major wireless carriers, industry experts and venture
capitalists.

Fifteen semifinalists were selected to advance to the final judging for


the Global LBS Challenge - Americas. The semifinalists represented a broad
spectrum of wireless applications and were selected based on commercial
feasibility, functionality, ease of use and design. The final judging
panel, which included executives from Alltel, AT&T, Autodesk, Best Buy,
Handango, Nokia, Sprint, T-Mobile, Telecom Council of Silicon Valley, U.S.
Cellular and Verizon Wireless, based its decisions on the same key
criteria.

Nokia returned as a three-time Global Sponsor of this year's contest,


with the Nokia N95 serving as the Official Device of the 2008 Global LBS
Challenge. Autodesk also returned as a multi-year sponsor and as a Global
Sponsor for the first time. Joining them were deCarta and ESRI as Platinum
Sponsors, SiRF and WHERE as Gold Sponsors, and GPS World as Media Sponsor.

"Nokia is proud to once again sponsor this important global program and
supports NAVTEQ in its commitment to encourage the development and
emergence of cutting-edge location-aware solutions," said Rick Witham,
Americas Business Development Manager, Forum Nokia. "The Global LBS
Challenge creates an outlet for the developer community to gain unique
industry access and exposure, and its success can be seen in the
exceptional applications of this year's semifinalists."

"The Global LBS Challenge provides a showcase for developers to


demonstrate their latest innovations to leading mobile operators,"
commented Joe Astroth, executive vice president, Autodesk Locations
Services. "As a leading solution and platform provider to both mobile
operators and LBS application developers, Autodesk is pleased to support a
program that helps to bring profitable, ground-breaking location-based
services to market."

"We are currently participating in an exciting evolution of


location-based solutions, and the Global LBS Challenge continues to fuel
its momentum," commented Jeff Mize, executive vice president, sales,
NAVTEQ. "This year's program demonstrated that the potential for innovative
and sophisticated location-based content is virtually limitless. NAVTEQ
congratulates all of the winners of the 2008 Global LBS Challenge and
eagerly anticipates the next wave of location-based applications."

The 2008 Global LBS Challenge campaign will conclude this June at the
awards ceremony for the APAC region at CommunicAsia in Singapore.

For more information about the Global LBS Challenge, see the official
contest rules at http://www.LBSChallenge.com.

About the NAVTEQ Global LBS Challenge

First launched in 2003, the NAVTEQ Global LBS Challenge is focused on


driving the development and visibility of innovative navigation solutions
for wireless devices. From wireless business applications to sports, travel
and security, integrating the accuracy and richness of NAVTEQ digital map
data facilitates the timely evolution of the next wave of LBS. The 2008
Global LBS Challenge features a global prize pool valued at almost $3
million in cash and prizes.

About NAVTEQ

NAVTEQ is a leading provider of comprehensive digital map information


for automotive navigation systems, mobile navigation devices,
Internet-based mapping applications, and government and business solutions.
NAVTEQ creates the digital maps and map content that power navigation and
location-based services solutions around the world. The Chicago-based
company was founded in 1985 and has more than 3,300 employees located in

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NAVTEQ Global LBS Challenge(R) - Americas Winners Announced http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=109&STORY=...

174 offices and in 32 countries.

NAVTEQ and the NAVTEQ Global LBS Challenge are trademarks in the U.S.
and other countries. All rights reserved.

This document may include certain "forward-looking statements" within


the meaning of the Private Securities Litigation Reform Act of 1995. These
forward-looking statements include, but are not limited to, plans,
objectives, expectations and intentions and other statements contained in
this press release that are not historical facts and statements identified
by words such as "expects," "anticipates," "intends," "plans," "believes,"
"seeks," "estimates" or words of similar meaning. The statements are based
on our current beliefs or expectations and are inherently subject to
various risks and uncertainties, including those set forth under "Item 1A.
Risk Factors" in each of the Company's most recent Annual and Quarterly
Reports filed with the Securities and Exchange Commission.

Actual results may differ materially from these expectations due to


changes in global political, economic, business, competitive, market and
regulatory factors. NAVTEQ does not undertake any obligation to update any
forward-looking statements contained in this document.

(Logo: http://www.newscom.com/cgi-bin/prnh/20060313/NAVTEQLOGO)

SOURCE NAVTEQ

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http://www.LBSChallenge.com
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