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The Ripple Effect



It starts as a ripple, in a city, in a small village, Set into motion by a single action.

And though most ripples fade away, some grow into something bigger. Its through these ripples and waves we can make a positive global difference, and help people live better lives.

This report highlights our global citizenship impact in 2010, with a focus on five key areas:

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As many of you are aware, 2010 was a challenging year for our global community. We experienced devastating earthquakes, floods, fires and oil spills. Couple these natural disasters with a struggling global economy and you have the recipe for a true test of the human spirit. Like you, weve asked ourselves, How can we make a difference, when the needs are so great? Thats why weve titled our 2010 Global Citizenship Report The Ripple Effect. Our fathers started this company more than 50 years ago with the belief that if you drop a pebble in a pond, it creates a ripple you set something in motion. And if you set something in motion, it should be something you believe in. Like economic freedom. Its what we believe in. We provide people with the opportunity to own and build a business. It doesnt matter who you are or where you come from, our opportunity is open to you. And how we behave as global citizens is an essential part of our story. Whether its creating innovative products to make someones water more drinkable, mentoring an at-risk high school student, or simply turning the lights off to reduce our carbon footprint. These are just some of the pebbles well continue dropping into our global pond, in hopes these ripples become waves. And by doing this, we honor Amways mission of helping people live better lives.

One ripple at a time.

Steve Van Andel, Chairman

Doug DeVos, President

Amway is one of the worlds largest direct selling businesses. Founded in 1959 and based in Ada, Michigan, USA, Amway offers consumer products and business opportunities in more than 80 countries and territories worldwide. Amways top-selling brands are NUTRILITE vitamin, mineral and dietary supplements, ARTISTRY skincare and colour cosmetics, and eSpring water treatment systems. Amway has more than 14,000 employees worldwide. OUR HISTORY Rich DeVos and Jay Van Andel founded Amway as a low-cost business opportunity, combining well-designed, high quality products with an innovative direct-selling business model, based on personalized relationships. Amway has grown to become a powerful global enterprise, bringing people around the world together with life-changing opportunities and brands that do wonders. OUR LEADERSHIP Today, Amway is owned by the DeVos and Van Andel families. Doug DeVos is President, and Steve Van Andel is Chairman. The company is governed by a board of directors led by the two families. True to a legacy of active leadership, Steve Van Andel and Doug DeVos are prominent members of key business and and industry organizations. Steve Van Andel U.S. Chamber of Commerce U.S. Korea Business Council U.S. China Business Council Michigan Business Leadership Council Gerald R. Ford Foundation Metro Health Hospital Seidman College of Business Hillsdale College John Ball Zoo Society Doug DeVos World Federation of Direct Selling Associations The Right Place Michigan Business Leadership Council Gerald R. Ford Foundation First Steps Commission National Constitution Center Economic Club of Grand Rapids

We measure our progress against five areas:


Are we operating with the highest of ethics and expecting the same of our partners?


Are we making a difference and getting people more involved? OUR VISION The Amway vision of Helping People Live Better Lives inspires everything we do. It guides our strategic choices, drives our innovation and compels us toward a purposeful global consciousnessto create positive change in peoples lives around the world. OUR VIEW ON GLOBAL CITIZENSHIP The Amway story and its citizenship efforts began in 1959, and every day brings something new to add. We measure our performance as global citizens by asking, How have we helped people live better lives?


Have we progressed to be better stewards of the planet?

Are we offering our employees all that we can to support their growth?

From concept to creation, are we creating products with the highest of standards?

Amway is a global enterprise and our operations are subject to the laws of many different countries around the world. While local laws and customs may sometimes differ, our priority of maintaining the highest ethical standards is always the same.

Honor and integrity are essential to our business success.

ADA, MICHIGAN, USA | Amway World Headquarters.


BUSINESS ETHICS STATEMENT We value our employees. Amway works hard to maintain a safe, clean and friendly work environment for all its employees. We do not tolerate harassment, intimidation, violence or drugs in the workplace. We prize diversity and believe that all people should be respected and treated fairly regardless of their sex, race, ethnicity, disability, age or religion. Amway believes in providing a stimulating work environment that creates opportunities for all employees to achieve their full potential. We are loyal to our company. Amway employees are expected to act in the companys best interest and to exercise solid judgment unclouded by personal interests or divided loyalties. We keep business information private and do not misuse it for personal gain or to the detriment of the public or other companies. Honesty and loyalty are key virtues on an individual level for all Amway employees as well as on a corporate level. We are honest in all business dealings. Amway employees are expected always to record and report business information honestly, truthfully and to maintain accurate books and records. Our legal staff works closely with our local affiliates and with government officials all over the world to help ensure that all laws and regulations are followed explicitly. We do not make any payments to foreign government officials for the purpose of securing unfair advantage; we comply with local anti-corruption laws, including the United States Foreign Corrupt Practices Act. When business customs call for giving and receiving gifts and entertainment, we exercise good judgment and moderation. We value fair competition. As a proud advocate of free enterprise, we never agree with a competitor to fix prices, divide territories, or allocate customers. We respect our own and others copyrights, trademarks, patents, trade secrets and other forms of intellectual property. We protect our consumers. We stand behind the quality of our products and guarantee customer satisfaction. If for any reason the consumer is not completely satisfied, product may be returned within a specified period for an exchange or refund of the product price and applicable tax. Additionally, Amway works with consumer protection organizations to support consumer education programs. We support ethical direct selling. Amway is one of the most successful direct selling companies globally, engaging more than three million individuals around the world who build their own businesses in partnership with Amway. We are committed to working with other ethical companies through industry organizations to promote direct selling and ensure ethical conduct. We believe in the community and the environment. Amway is committed to being a good global corporate citizen. We are a responsible steward of the environment and work hard to preserve and conserve natural resources. We also have a strong and tangible tradition of generously supporting and improving the communities in which we do business.



The World Federation of Direct Selling Associations (WFDSA) is made up of 60 national Direct Selling Associations and one regional federation. Membership in the WFDSA requires a commitment to abide by a Code of Ethics, established to protect consumers globally. Amway staff around the world hold more than 50 leadership positions in Direct Selling Associations.

ADA, MICHIGAN, USA | Amway World Headquarters.


Amway has a long history of helping people live better lives through our business opportunity, brands, enduring relationships and global citizenship efforts. Since 1959, Amway has given $400 million globally to charitable causes. For us, impacting our global community means more than just writing a check. Our employees and distributors work together, hearts and hands, to create positive change with a caring touch. Positive change might mean reaching out to thousands after a natural disaster or holding the hand of one sight-impaired child as they experience the forest for the first time. Positive change might also mean beautifying the neighborhoods we do business in, or teaching farm employees new trades in support of economic development. Like pebbles dropped in a pond, these actions inspire healing, learning and laughtercreating ripples of hope and optimism.

And like the spread of joy and laughter, It only takes one individual To spread the ripple.

TAIWAN | Supporting educational needs in remote provinces.


Making a difference Makes all the difference

Launched in 2003, the AMWAY ONE BY ONE CAMPAIGN FOR CHILDREN is a focused, powerful movement. It rallies the resources of the entire Amway familythe company, distributors, employees and customers to make a difference in the lives of children. Childrens needs vary from one country to the next, so AMWAY ONE BY ONE is uniquely designed to be locally customized. Amway builds partnerships with organizations that address the issues specific to children in their communities. Whether its teaching basic gardening skills or helping impoverished children gain access to cancer treatment, AMWAY ONE BY ONE provides children the resources, nurturing and inspiration they need to live, learn, achieve, and, of course, play. Measuring the Difference We Make The AMWAY ONE BY ONE CAMPAIGN FOR CHILDREN is measured for impact. Its not just about the amount of financial resources givenits about the number of children and organizations being impacted. In this next section, well share just some of our global stories and statistics. This report offers just a sampling of an enduring movement. Learn more by visiting visit



2.3 million



141 million










Last year our employees and distributors reached out more than everhearts and hands. One million more hours in 2010, bringing our global volunteer, hours to 2.3 million since 2003.

Regional Highlights: 7 gardens planted and harvested in the US 10 skyscrapers rappelled down to raise money for children with special needs in Canada 70 walks held to raise funds for children with special needs in the U.S. 3 heart surgeries funded for children in the Dominican Republic 10 centers supported to mentor at-risk children in the U.S. 7,000 toys delivered to children during the holidays in the U.S.

West Michigan
Highlights: 3 new playgrounds built by Amway employees 60 at-risk high school students benefited from innovative business education 225 employees dedicate a day volunteering for the United Way Day of Caring 642 pen pal letters written to inner-city youth by Amway employees 46 executives serve on community nonprofit boards of directors



Regional Highlights: 54,000 micronutrient supplements given to malnourished children in Mexico 288 orphans provided with dental care and groceries in Honduras 7 schools for abandoned children received food and medicine in Guatemala 3 homes for abandoned girls received funding in El Salvador 835 children receive treatment for cancer in Venezuela and Brazil


Regional Highlights: 25 schools receive libraries, computers and teachers for migrant children in China 82 Amway distributors mentor at-risk children in Hong Kong 17 Environmental Theme Parks promote green living across China 20 rural junior high schools receive scholarship funding for 5,000 students in Taiwan 108 Amway volunteers help to support the World Expo in China

Regional Highlights: 100,000 orange ribbons collected to raise visibility against child abuse and neglect 6 trips to Afan Forest and other locations for outdoor therapy for abused children 12 coastal cleanups by Amway distributor volunteers

Regional Highlights: 18 child welfare centers participate in a Kids G20 Global Summit 1,000 children receive health education

Regional Highlights: 2 new preschools constructed in Turkey 25,000 Amway employees and distributors run to raise money for children in 13 countries 300,000 education materials distributed in Poland 3,000 orphans taught life skills in Ukraine 1 new sports facility built after a devastating earthquake in Italy 84 playrooms and playgrounds funded in Russia

Regional Highlights: 35 audio stories created for visually impaired children in Thailand 4 centers for abused and disadvantaged children receive enrichment programs in Singapore 1 child and maternity ward renovated and ambulance purchased for a hospital in Indonesia 1,500 children with disabilities receive education and surgeries in Vietnam 40 self-esteem camps held for children and families in Malaysia 7,000 children receive literacy training by Amway distributor volunteers in the Philippines

Regional Highlights: 60 orphanages and childrens homes adopted across the country 65 free health check-up camps for homeless children staffed by Amway distributor physicians 110 children with visual challenges hosted in a national dance show 14 computer and vocational centers set up for visually challenged children 6,275 Amway distributors and employees counted on for blood donations in 59 locations


Regional Highlights: 570 students receive daily meals in South Africa 1 special afternoon taken off for staff to volunteer for local charities in New Zealand 350 modified bikes delivered to children with disabilities in Australia

Expanding Our Reach With Nutrilite little bits
Malnutrition is a severe issue facing children, and Amway has the resources, expertise, people and commitment to do something about it. How? Through a new initiative called the AMWAY ONE BY ONE NUTRILITE LITTLE BITS Program. Nutrilite is a global leader in promoting optimal health. Leveraging this expertise, Nutrilite scientists developed NUTRILITE LITTLE BITS specifically for children with micronutrient deficiencies, fortified to help eliminate a malnourished state. Through AMWAY ONE BY ONE, we will partner with proven organizations in communities where malnourished children live to deliver NUTRILITE LITTLE BITS as part of an integrated approach to support the long-term health of a child, and the community. Simply put, NUTRILITE LITTLE BITS can make a lasting and meaningful difference in childrens lives. It already has. The results of a pilot study in Mexico showed the amount of children with iron deficiency anemia dropped nearly 90% in only 6 months of taking NUTRILITE LITTLE BITS. In the next few years we are targeting to expand this program globally throughout Mexico, Latin America, Zambia, India and China.


Little Bits reflects the importance of global nutrition and validates the significant contribution that Nutrilite can make on improving the health and well-being of children around the world. It shows the power of our distributors in driving change, and the impact that supplementation can have on peoples lives.
Eduardo Casas, Director of Communications & Public Relations, Amway Latin America

MEXICO | Little Bits Program.



BUILDING PRESCHOOLS IN TURKEY Children are Turkeys largest demographic group, with 9 percent of the total population between three and five years old. In Western Europe, 80 percent of children this age are enrolled in preschool education, but the number of young children attending preschool in Turkey remains at a very low 11 percent. Seeing a great opportunity to make a difference, Amway, UNICEF and local education organizations partnered to focus on educating young children. In 2010, Amway distributors across 24 countries raised $600,000 to build two preschools in Van, Turkey. Opened in October 2010, the new preschools include innovative kitchens and playgrounds designed to provide education for 400 children. Preschool education is very important, and every child should be given a chance to attend. This is an area we really want to make a difference.
Michael Meissner, Vice President, Corporate Affairs, Amway Europe


TURKEY | Ensuring preschool education for 400 children.


HELPING CHILDREN WITH CANCER Childhood cancer can be devastating, but the right partnerships ensure that every child gets an equal chance to battle this deadly disease, regardless of geography or economics. Through partnership with Grupo de Apoio ao Adolescente e Criana com Cncer (GRAACC), Amway Brazil works to ensure that all children with cancer have access to treatment at the Institute of Pediatric Oncology. Children and teenagers throughout Brazil get much needed medical assistance, chemotherapy treatment and surgeryfree of charge. In partnership with Fundacin Amigos del Nio Con Cancer a private foundation aimed at helping children with cancer Amway Venezuela is helping to provide assistance to children with cancer and their families. Children have access to much needed testing, medicines and planned social activities, with lodging available, if needed, for families. Amway has joined us in a daily conquest to ensure that Brazilian children and adolescents with cancer have equal access to quality, dignified and humane treatment, with great hopes for a cure.
Tammy Allersdorfer, General Manager of Insitutional Development GRAACC


BRAZIL | Supporting children as they battle cancer.


PLANTING SEEDS FOR HEALTHY LIVING In 2010, Amway announced a three-year partnership with the Boys & Girls Clubs of America with a $1 million commitment to improving nutrition among Club members. The program kicked off in seven cities across the country, including Philadelphia, Denver, Seattle, Grand Rapids, San Diego, Buena Park and Orlando. Digging, planting and harvesting together, employees, distributors and local Club members created seven gardens and a companion curriculum to teach the clubs children about nutrition. Gardening expertise came from the Green Education Foundation, an organization that provides environmental education resources for classrooms and youth groups nationwide. And Amway distributors across the country stepped in to help. Seattle-area distributor Carol Hurlburt offered her green thumb expertise to teach her local group of children more about gardening, good nutrition and self sufficiency. This project is a fun adventureand I think were really mentoring these kids through some challenging times.
Carol Hurlburt, Amway Distributor in Seattle, WA


NORTH AMERICA | Teaching self-sufficiency through gardening.


TEACHING FAMILIES GREEN LIVING Amway China called in some funand a superheroas an innovative way to teach children about protecting the environment by creating a theme park that attracted 20,000 people in two days. 2010 marked the opening of the first Amway Environmental Theme Park in Beijing. Co-sponsored by Amway and the China Environmental Protection Foundation, the park was designed as a family-focused environmental education and awareness effort that hosted 7,000 families. The theme park offered more than 20 games and exhibits, with names like Green Life Identification, Forest Police, Slam Dunk of Environmental Protection, Penguin Returns to Antarctica and Environmental Protection Superman. Throughout the exhibits, cartoon characters Polar Bear Lele and Little Water Drop take visitors through a time-space tunnel of environmental changes, providing a systematic introduction to environmental knowledge. The project gained rapid momentum and expanded to reach 500,000 people in 17 cities across the country, run by 4,200 Amway volunteers. The team that launched the project also created an online educational program using games and animation to teach children about environmental protection. This project, along with thousands of other efforts, helped place Amway among the Corporate Social Responsibility Top 50 Companies in China. The Amway Environmental Theme Park became an innovation in environmental education.
Zhou Jian, Vice President, Chinas Ministry of Environmental Protection (excerpted from an article in the Korea Times)


CHINA | Inspiring our little environmentalists.


BRINGING SMILES TO ORPHANED CHILDREN In 2008, Amway India, through its Amway Opportunity Foundation, launched Project Sunrisean initiative aimed at helping Indian orphanages and childrens homes provide children with clean drinking water, education and nutrition intervention, greatly impacting their basic healthcare. Through a three-year commitment, the program has expanded to help 60 orphanages across the country. Amway employees and distributors identified partner agencies based on local reputation and impact. The effort has become a truly panIndia effort where even the distributors who are doctors offer care. The program has supported more than 15,000 children. In addition to basic healthcare, partner agencies also benefit from sponsored education fees for children, computer center setups, physiotherapy for children with disabilities, and vocational training for the blind. Weve made a difference in the lives of over 15,000 of Indias orphaned children. We know there is lots more to do, but feel incredibly good about the impact weve made so far.
Raj Narain, Associate Manager, Amway Opportunity Foundation


INDIA | Nurturing orphaned children.


HEALING HEARTS IN THE AFAN FOREST At first, there is only silence. Then, the slow shuffling of feet, rustling through leaves. Through a clearing, seven adults emerge, each leading a child. The adults can see where they are going, the children cannot. In partnership with well-known naturalist and child advocate C.W. Nicol, the employees and distributors of Amway Japan have created the Afan Forest Therapy project. Every year, groups of children who might be sight-impaired or suffering from abuse and neglect are brought to the Afan Foresta magical place where they can open their senses and experience the profound healing of the forest setting. As part of the Afan Forest Therapy project, children are paired with mentors, therapists and counselors who accompany the children. Along for the walks is C.W. Nichol and his treefrogcarved walking stick. Through song, conversation and tactile exploration of the forest environment, the children find joy, laughter and healing. In the forest, you can notice a difference in the way the children laugh and shout. They dont have tension in their voices. Were opening windows to hearts that have been shut closed.
C.W. Nicol, writer, actor and environmental activist in Japan


JAPAN | Captivating senses through forest adventures.


SPARKING WORLD-VIEW THINKING IN CHILDREN I want to create a nation without wars. Park Hyeon-Jin, age 11, Kids G20 Global Camp participant I will save 100 won every day and encourage others to do the same, so we can donate to poor children, Kim In-Ji, age 11, Kids G20 Global Camp participant Its amazing what can happen when you gather 350 underprivileged children togetherespecially when the purpose is helping their peers in developing countries. Thats what happened in July 2010 when Amway Korea and the International Vaccine Institute hosted a Kids G20 Global Camp in South Korea. The event was attended by 350 children from 18 welfare centers across the nation, ranging from third to fifth grade. Through fun activities, the goal of the camp was to educate children about global poverty, pollution and ways they can help their peers in Africa. The camp was part of an ongoing campaign by Amway Korea, which has allocated $500,000 to fund welfare centers, vaccine research and other efforts to make a difference in the lives of children. The Kids G20 Global Camp helped plant seeds of understanding at an early ageand that can pay dividends for our future.
Se-Joon Park, Se-Joon Park, President, Amway Korea


KOREA | Inspiring world-view thinking.


JOY OF READING FOR THE VISUALLY IMPAIRED Good Luck! Break The Sword. Flowers and Happiness Are Close at Hand! What do these three book titles have in common? Theyre all about Living With Joy. And joy is what one sees on the faces of many visually impaired children in Thailand who are now able to enjoy uplifting stories by listening to books on CDs. For the past seven years, Amway Thailand, through its AMWAY ONE BY ONE project called One Voice Brightens the World, has inspired blind children to read books by using their hearing senses. Using an electronic device called a DAISY (CDs in Digital Accessible Information System), visually impaired children are able to listen along to enlivening storiesrecorded by celebrities and volunteers. In 2010, 35 stories were recorded with the theme Living With Joy. Since One Voice Brightens the Worlds debut in 2004, Amway has brought 194 titles of audio books to the children. Together with local publishing houses, Amway produced 172,800 CDs that were distributed via 150 agencies and organizations working for the blind across the country. And the joy will continue to be spreadAmway Thailand plans to produce 10,500 more CDs. We hope that by listening to these audio books, the swords and flowers will come to life, and their world will be brightened.
Kittawat Ritteerawee, General Manager, Amway Thailand


THAILAND | Helping the sight-impaired read.


ENCOURAGING FREEDOM ON WHEELS Riding a bike is a rite-of-passage for most children. There is nothing like the freedom and feeling of success when a child takes off for the first time. But for children with disabilities, this is often just a dream. Inspired by a vision to get disabled children on bicycles, Amway Australia and Technical Aid to the Disabled partnered up to create Freedom Wheels, a program that provides custom-built bicycles for children who otherwise would not know the joy and accomplishment that comes with riding a bike for the first time. With the help of highly skilled and innovative therapists, engineers and volunteers, each childs needs are taken into consideration so their bicycle will work for them. Whether its special upper body support systems, wider and stronger wheels or modified handlebars, each bike is carefully crafted to give the rider as much independent mobility as possible. My sons used to look at other kids on bikes and wonder why they didnt have a bike. And now theyre just so happy and theyre all smiles when theyre out riding.
Shared by Mum of a Freedom Wheels participant


AUSTRALIA | Building bikes for unique needs.



IGNITING A LOVE FOR LEARNING Igniting a love for learning can be challenging in high school especially for at-risk kids. But as Nobel Prize-winning poet William Butler Yeats once said, Education is not the filling of a pail, but the lighting of a fire. For the past two school years, Amway has partnered with the School of Business, Leadership and Entrepreneurship at Ottawa Hills High Schooljust 10 miles from Amway World Headquarters. Participants are exposed to real-world business issues and challenged to expand their own thinking to generate solutions. The goal? Through inspiration and challenge, prepare these students for graduation, college and life. The outcome? In 2010, math and reading scores for the Ottawa Hills High School participants surpassed the district overall average. Our partnership has benefited our program in so many ways other than financial support, you can see the increased excitement in our students. Through curriculum planning, mentors, renovations, new technology, and a staff of very committed partner members, Amways contributions have been more then we could have ever asked for.
Michael Pascoe, Assistant Principal of Instruction, Ottawa Hills High School, Grand Rapids, Michigan, USA


UNITED STATES | Expanding thought and experience.



Amway operates in more than 80 countries and territories around the world. In every community where we conduct business, we work hard to ensure that were positively impacting the people and neighborhoods around us. Whether its beautifully landscaped facilities that add to the visual appeal of a neighborhood or community partnerships that ensure public safety, we have a long history of helping to improve livesand communitieswherever we operate.



BRINGING SAFETY TO THE WORLDS LARGEST RELIGIOUS GATHERING The Kumbh Mela is the most sacred of Hindu pilgrimages in India, and attended by millions of people from around the world. Events include ritual bathing in the River Ganges, religious discussions, devotional singing, mass feeding of the poor and religious assemblies where various doctrines are debated. Considered one of the worlds largest human gatherings, the Kumbh Mela can overwhelm the local community, straining government resources around safety and traffic control. Seeing an opportunity to make a real difference, representatives from Amway India partnered with senior police staff in Haridwar (2010 festival location) and created an innovative safety awareness campaign. The booklets and posters helped us immensely at a time when crowds needed information and we needed safety awareness. We appreciate Amways gesture.
Ajay Joshi, staff with Uttrakhand police

distributed BOOKLETS
printed in

with MAPS &




SAFETY displayed in mass




on hand
INDIA | Kumbh Mela 2010 posters.




Amway is a business about people, a global family that is millions strong. When disaster strikes, we reach out to our family and ask What do you need? As of 2010, our historical disaster relief efforts total $17.6 million, including cash, products and services from Amway, employees and distributors. Once the magnitude of a disaster has been determined, we work primarily through our many partner agencies to begin delivering aid thats appropriate and helpful. Our employees, distributors and customers jump inhearts and handsto support in any way possible. 2010 proved to be a year of great need. Our Amway markets responded to 11 significant natural disasters with products, cash, and the support of a global family.

17.6 million
in CASH,





When crisis hits, its like a giant family that is millions strong, reaching out their hands and asking, What do you need? I am humbled every time.
Dana Boals, Vice President of Global Citizenship, Amway Headquarters


STORIES OF TRIUMPH On January 12, 2010, a devastating earthquake hit the impoverished nation of Haiti, resulting in the loss of more than 300,000 lives. Amway employees, distributors and customers rallied in supportdonating more than $1 million dollars, including $823,417 in cash. Getting resources into the hands of the Haitian people after the earthquake proved challengingand disheartening. But from tragedy emerged stories of triumph. Read these stories on our blog at

HAITI | Amway worked with SOS Childrens Villages after the Haiti earthquake to build a home for orphaned and abandoned children.

At Amway, we never take our employees for granted. We work together to create an environment that inspires a sense of personal worth, empowers success and rewards contributions. As part of our commitment to being a global employer of choice, we provide our employees the tools and the opportunity to create a great career and live a balanced life. We invest in them so they can be their very best.

In 2010, Amway was recognized as one of West Michigans 101 Best and Brightest Companies to Work For by the Michigan Business and Professionals Association. The American Heart Association honored the Amway Optimal You Program with its 2010 Start! Fit-Friendly Company Platinum Award. The Nutrilite Brazil facility was awarded for having the best Education and Development programs in the state by the Servicio Social da Industria.

ADA, MICHIGAN, USA | Amway employees at World Headquarters.



As a company rooted in strong values, our employees integrity, ambition and commitment to global citizenship are always welcomed and respected. We provide a safe and friendly culture that embraces diversity and treats everyone fairly, enabling us to attract the best and brightest people in the world. WHAT WE VALUE: Partnership Amway is built on the concept of partnership, beginning with the partnership between our founders. The partnership that exists among the founding families, employees, and business owners is our most prized possession. We always try to do what is in the longterm best interest of our partners, in a manner which increases trust and confidence. The success of Amway will reward all who have contributed to its success. Integrity Integrity is essential to our business success. We do what is right, not just whatever works. Amway success is measured not only in economic terms, but by the respect, trust and credibility we earn. Personal Worth We acknowledge the uniqueness created in each individual. Every person is worthy of respect, and deserves fair treatment and the opportunity to succeed to the fullest extent of his or her potential. Achievement We are builders and encouragers. We strive for excellence in all we do. Our focus is on continuous improvement, progress and achievement of individual and group goals. We anticipate change, respond swiftly to it, take action to get the job done, and gain from our experiences. We encourage creativity and innovation. Personal Responsibility Each individual is responsible and accountable for achieving personal goals, as well as giving 100 percent effort in helping achieve corporate or team goals. By helping people help themselves, we further the potential for individual and shared success. We also have a responsibility to be good citizens in the communities where we live and work. Free Enterprise We are proud advocates of freedom and free enterprise. Human economic advancement is clearly proven to be best achieved in a free market economy.


ADA, MICHIGAN, USA | Darius Brown, Hilo Driver; Randy Deja, Customer Care Associate II; Emily Rhodes, Marketing Lead.


Rewards and Benefits At Amway, employees are rewarded in many waystargeted development plans, global career opportunities, performance-based pay and comprehensive benefits. Employees at our World Headquarters in Michigan enjoy an employee store, wellness programs and an onsite state-of-the-art fitness center with innovative programming. Tailored Education and Development We give our employees the power and knowledge to make things happen. Our employeefocused culture includes education and training tailored to their growth and development, giving them the chance to apply their talents beyond their job description. At Amway, we want our employees to be their very best personally and professionally. A Safe Workplace Safety is a priority for Amway employees and is a collaborative effort between staff and management. Every year, safety practices are evaluated and refreshed, with a focus on awareness and education. Perhaps thats why Amway consistently outperforms similar businesses in the U.S. in safety, with total injury accident rates at 30 percent less than the industry average. Opportunities to Make a Difference Helping People Live Better Lives is the companys vision, and employees are provided with a great array of programs and events to get involved. Local volunteer opportunities are posted in our publications and on our website, where employees can match their passions with organizations in need. Executives are trained in nonprofit boardsmanship and their passions aligned with local organizations. Environment and Sustainability Through carpooling programs, recycling efforts and wildlife education programs, Amway employees are offered many opportunities to educate themselves and empower their own decision-making. Creating an Optimal You Recognizing that the influences on our employees emotional and physical well-being extend beyond the workplace, we give our employees the flexibility to balance their work and home life. Launched in 2005, the Amway Optimal You program helps employees live a healthier lifestyle by giving them the tools they need to positively influence their health. With its variety of nutritional, emotional and physical programs, Optimal You offers something for everyone.


If you want to change the world, this company will help you make it happen. Kim Drabik, Senior Analyst, World Headquarters

I am given countless opportunities to grow, every day.

Hyun-Dong Kim, Manager, Amway Korea

I came here because people are eager to learn, and I wanted to learn more. Paul Seehra, Group Leader, World Headquarters

We dont just make products. We make products that lead the industry in innovation and eco-friendliness. Krystal Alexander, Scientist, World Headquarters

Career opportunities are great and the work environment couldnt be better. Alicia Duron, Manager, Amway, Latin America

Mutual respect and cooperation really happens here Hoon-Ha Cho, IT Planner Amway, Korea

Amway has such a talented global workforce. We strive to offer them opportunities for continued development, knowing that together we can achieve amazing results.
Kelly Savage, Chief Human Resources Officer, Amway Headquarters


With a 51-year track record in environmental stewardship, Amway celebrated Earth Day in 2010 with pride. Every year, we expand our programsand our commitmentwith innovative, thoughtful and significant efforts designed to improve the world we live and work in for this generation and the next. Our global commitments to environmental stewardship include: Reducing the impact of our operations on the environment by conserving resources through reuse and recycling, the prevention of pollution, the elimination of hazards and the responsible use of energy. Training and motivating our employees to take personal accountability for protecting the environment and creating a safe and healthy workplace. Measuring the progress of our environmental health and safety programs through periodic assessments and audits. Seeking renewable energy sources to replace fossil fuels that power our facilities while also taking a closer look at what we can do to improve current systems to maximize their output. Experimenting with new ideas and technologies to farm sustainably on our 6,400 acres of organic farmland in the United States, Mexico and Brazil.

Photographed on the AMWAY NATURAL WILDLIFE HABITAT in 2010. | Eastern Tiger Swallowtail on Beebalm.


of material

25 million

1.2 million
bags of TRASH


lb BAGS)

(based on

According to the numbers, were making great strides in recycling our waste, including e-waste.

95% 84% 78% recycled recycled recycled




2010 2014

our target for

Electricity and Water

Last year Amway hosted five Kaizen* events and made impactful changes in the Amway-owned global supply chain.
*Kaizen is a Japanese term for an intense event to identify waste.


3 million

enough to

87 million

680 homes
for 1 YEAR

enough to HYDRATE


300 homes
for 1 YEAR




ENERGY to power
WIND ENERGY Amway continues a 20-year contract with Wolverine Energy, an investment in renewable energy. The wind farm provides 90,000 megawatts per year or 10 percent of total energy use at our World Headquarters facilities.


,012 8 average U.S.


10% OF our

REDUCING CO2 EMISSIONS Employee Carpooling Program By simply entering their information, employees are matched up with others who have similar schedules and routes. In 2010, more than 300 employees utilized the program, reducing commuter miles by 6,000 and preventing 2.5 million pounds of CO2 gas emissions.

generated in 2010

was WIND

lbs LESS

2.5 million
of CO2
gas emission


the weight of

Little changes can make a huge difference. Here are some examples from just one event this year:

Plastic Bottles Be Gone! Staying hydrated is an important part of staying well, but in 2010 the statistics made a clear case for change. Providing bottled water on our headquarters campus meant spending $85,000 dollars per year and disposing more than 250,000 bottles into tubs for recycling. To keep the water flowing, Amway is installing innovative water filling stations throughout the building and every employee received a new Amway-branded tumbler for daily use. Greening our Global Events Every year, Amway hosts thousands of events to celebrate the accomplishments of distributors around the world. In 2010, the Special Events team at Amway decided it was time to create a solid plan to ensure the events protect the environment while enhancing our guests experience. Efforts included: Creating a website to share ideas and industry best practices Using electronic invites and registrations instead of paper Asking hotel vendors to replace disposable dishware with traditional china Distributing refillable water containers in place of disposable water bottles Celebration of a monthly Green Day where employees can wear jeans in exchange for adopting a sustainable habit This year is really focused on creating awareness. Were sharing green ideas and encouraging others to adopt them.
Sarah Neis, Amway Meeting Planner




avoid the




1 plastic
by using china INSTEAD of


85,000 SAVED
by NOT






Building Light, Bright and Green New workspace is being created for the growing team of Research and Development employees at Amwaywith a focus on synergy, collaboration, innovation and sustainability. Collaboration-inspired designs include lower work panels and open areas to encourage casual conversations. The layouts of the offices are intentionally designed to maximize natural light from the windows to brighten offices and reduce energy usage. Materials for construction have been carefully chosen, with 10 to 20 percent of new products sourced from recycled materials. Any sealants, paints or coatings used are low volatile organic compound-emitting, to reduce indoor air contaminants. These and other design features are best-practices for LEED-certification at a silver level for a commercial building. LEED (Leadership in Energy and Environmental Design) is a rating system devised by the U.S. Green Building Council to evaluate the environmental performance of a building and encourage sustainable design. An inspirational, energizing and sustainably built environment is good for everyone, especially those with creative minds.
Catherine Ehrenberger, Vice President, Research & Developement

180 Acres of Wild Things to Care For Almost 180 out of a total of 430 acres at our headquarters in Michigan are managed as wildlife habitats, increasing the quality of life for the flora and fauna that surround us while ensuring quality of the environment for our employees and community. Each year, wildlife experts, employees and their family members volunteer to identify, categorize and build nest boxes for the hundreds of different species in the habitat. Good environmental stewardship and good business practices are compatible.
Doug DeVos, Amway President

Here are some of the wild things discovered on the Amway Wildlife Habitat in 2010:

different bird species


insect species

reptile species

amphibian &

155 12

Photographed on the AMWAY NATURAL WILDLIFE HABITAT in 2010. | Ruby Meadowhawk Dragonfly.


Nutrilite: Living the Philosophy

One of the best demonstrations of our environmental commitment is the story behind our NUTRILITE products. We own more than 6,400 acres of organic farmland in the United States, Mexico and Brazil where plants are grown and harvested in accordance with nature, using sustainable methods. In fact, NUTRILITE is the only global vitamin and mineral brand to grow, harvest and process plants on its own certified organic farms. Natural ingredients: We grow the natural ingredients used in our products without using chemical fertilizers or synthetic pesticides. Soil replenishment: We replenish the soil, rather than deplete it. Just-in-time freshness: Our products are dehydrated and processed within hours of harvest, then carefully packaged and shipped soon after production to maintain freshness. NutriCert farm certification program: Many of the farms that supply botanical materials for use in NUTRILITE products are required to adhere to the same sustainable principles that guide us. They are also required to provide a healthy social environment for their employees, with opportunities for personal development and training.
*based on 2008 Euromonitor review.


MEXICO | Nutrilite farm in El Petacal.


Nutrilite Honored For Cultivating Brazilian Employees and Future Farmers

The Nutrilite Brazil facility is home to 4100 acres of beautiful organic farmland and employs many of the local citizens in the state of Cear. True to a vision of helping people live better lives, programs have been created to help develop the education levels of farm employeesand cultivate the next generation of organic farmers. And Brazil has taken notice. In 2010, Nutrilite won first place in a state-sponsored contest (Servico Social da Industria) as the company with the best education and development programs in the state. The award cited all of the educational programs implemented in the last five years. These programs have led to an improvement of approximately 45% in the educational level of Brazil employees. Just a few of the many programs recognized include: Young Apprentice: By providing young people with a two-year education in the theory and practice of organic agriculture, they become qualified for an agricultural career. Intellectual Development: Through partnership with the local education secretary, two hours per day are dedicated to teaching employees how to read. Theatrical Communication and Art: Using art and theater methods to help employees better understand the companys messaging.

This award is the realization of a dream: to show people how much education contributes, not only to improve the work, but also to the formation of citizens.
Katie Berteli, Human Resources representative in Brazil


BRAZIL | Nutrilite employees.


Active Memberships and Certifications

NEW IN 2010 Sustainable Forestry Initiative In 2010, Amways Corrugated Printing Department became certified for fiber sourcing in the Sustainable Forestry Initiative. This means that Amway headquarters can formally state that 100 percent of its corrugated material is sourced from well -managed forests. EPA Climate Leaders Partnership We are committed to reducing our impact on the global environment by voluntarily completing a corporate-wide inventory of our greenhouse gas emissions for the United States Environmental Protection Agency. EPA Green Power Partnership We are helping to support the development of new renewable power generation capacity nationwide while also helping protect the environment through a collaboration with the United States Environmental Protection Agency. Michigan Great Printers Project We are working to prevent pollution by achieving environmental compliance in association with our print services. Michigan Business Pollution Prevention Partnership We are committed to improving the environment by adopting the three Rs reduce, reuse and recycle. Wildlife Habitat Council We are dedicated to enhancing and restoring wildlife habitat by planning for sustainability and meeting economic, environmental and social needs of the present and future generations. Environmental Certifications: In 2010, the Ada, Michigan site and the Guangzhou, China manufacturing site were recertified to the International Organization for Standardization (ISO) 14001:2004 standard for environmental management. The Buena Park, California facility was certified to the ISO 14001 standard for the first time. These certifications mean our facilities demonstrate an environmental management system that reduces overall impacts like air emissions, hazardous waste generation, waste water and storm water discharges. In addition to our ISO 14001 certification, the Guangzhou, China facilities were certified to the OHSAS 18001 standard for occupational health and safety. The Ada, Michigan facility is in the process of obtaining the certification for OHSAS 18001 in 2011. This standard demonstrates an Amway commitment to a safe and healthy work environment for our employees.


Photographed on the AMWAY NATURAL WILDLIFE HABITAT in 2010. | Purple Prairie Clover.


Amway offers a global family of brands that are well-designed. And well-loved. More than 450 unique, high-quality products carry the AMWAY name in the areas of nutrition, beauty, personal care and home care. From concept to creation, quality and environmental stewardship are part of every product we make. Amway is committed to selling products made of the highest quality ingredients. We will continue to take all steps necessary to guarantee our customers safety and satisfaction, starting with a 100% satisfaction guarantee.

NUTRILITE, the worlds leading brand of vitamin, mineral and dietary supplements according to 2009 sales.1 ARTISTRY, among the worlds top five, largest-selling premium skin care brands. eSpring, the worlds largest-selling brand of point-of-use home water purifiers.2

Source: Euromonitor International Limited, Beauty and Personal Care database, premium cosmetics sector, global 2009 RSP global brand name classification. Based on a Verify Markets study of 2009 global sales.

ADA, MICHIGAN, USA | Artistry cosmetic manufacturing plant.


From Idea to Product, Commitment at Every Stage

Our commitment to safety and quality with all our products begins with our Research & Development (R&D) group and goes throughout the entire supply chain process, including strict guidelines our vendor partners must follow to meet our standards.

Research & Development: Where it all Starts

With a focus on open innovation in emerging technology areas, our R&D group takes full advantage of our global reach to partner with hundreds of organizations throughout the world, from universities to third party service providers and suppliers to independent consultants. Amway R&D at a Glance: 65 R&D and Quality Assurance labs worldwide 700+ scientists and technicians with 100 advanced degrees 892+ domestic and international patents 753+ patents pending 240+ technical consultants 200+ published papers 75+ university associations 85+ trade association memberships

Protecting our Consumers

Our manufacturing plants fully comply with regulatory agencies and guidelines and often go above and beyond what is required. Biodegradable surfactants While many consumers today demand biodegradable products, Amway has been using biodegradable surfactants in detergent products for decades. (Surfactants are cleaning, penetrating and foaming agents.) Reducing VOCs Volatile Organic Compounds (VOCs) released into the atmosphere by automobiles, industrial processes and, to a lesser degree, consumer products such as hair sprays, are believed to contribute to smog. Several states have adopted regulations that require reduced VOC levels. In order to meet these regulations, Amway initiated the reformulation of several products, which are offered worldwide.


Animal testing We oppose animal testing. Our products are not tested on animals unless required by government regulations. We actively lead initiatives to create alternatives to required animal tests. Genetically modified organisms Amway supports a consumers right to know in selecting products containing genetically modified organisms (GMOs). While we believe this is important technology, we are currently working to replace materials that contain GMOs with traditional ingredients where appropriate. Gray Water Project Water shortages in some parts of the United States have caused citizens, businesses and government to investigate the use of gray water as an alternative to drinkable water for the irrigation of lawns, trees and shrubs. Amway supports these initiatives. Quality Assurance Our Quality Assurance teams closely monitor quality, from incoming components and materials through the manufacturing process, and out into the field around the world. We have many proactive programs in place to ensure that our strict quality standards are met. Technical Regulatory Technical Regulatory Services provide technical support for global regulatory compliance, product registration, new product and market launches, product safety and environmental compliance. Analytical Services Analytical Services develops and applies state-of-the-art chemical, biological and imaging methods to support product discovery and development, claims substantiation and post-launch product support. Product Recall Policy The Amway Product Recall Policy clearly outlines the procedure to be taken for any product weve distributed (including labels and literature) that must be recalled for any reason. Regardless of the nature of the incident, actions are immediately taken by management to ensure the safety of our distributors and their customers.


NEW improved

51% 25%


energy use &


eSpring AWARDED FOR ENVIRONMENTAL STEWARDSHIP Amways eSpring Water Purifier is already known as cleanit provides quality water to consumers around the world. It was the first water purifier to be tested and certified by the National Sanitation Foundation (NSF) to meet (42, 53 and 55B) NSF/ ANSI Standards. Using new software that helps measure the impact of a products life cycle, a core team within the Water Purification Product Development made design improvements to the Amway eSpring II water purifier resulting in a much smaller environmental impact and reduction in manufacturing costs. The newly redesigned eSpring unit launched in Japan, and the Society for Plastics Engineers named the eSpring system one of the winners of its 2010 Environmental Stewardship Awards. Weve demonstrated the potential of green design to create products with superior triple-bottom-line performanceperformance with the potential to drive top-line brand value and bottom-line cost savings growth.
Dr. Roy Kuennen, Product Development Director, Water Category


R&D LAB, ADA MI, USA | Dr. Roy Kuennen with Bill Nelson.



We value humility, yet cherish recognition

Since 1959, Amway has been the recipient of hundreds of awards internationally for our citizenship, products and business ethics. Here is a sampling of the Awards. UNITED STATES Childrens Champion Award 2010, St. Johns Home for Children Helping Hands Award 2010 Ronald McDonald House of Western Michigan Partnership Award Honoree 2010, U.S. Chamber of Commerce, Business Civic Leadership Center AUSTRALIA National Finalist, Marketing Excellence Award for Sponsorship to Help Children with Disabilities 2010, Australian Marketing Institute AUSTRIA Work and Family Award for Family Friendly Company 2010, Ministry of Economic Affairs and Labor BRAZIL Environmental Award 2010, The Federation of Industries in the State of Ceara (FIEC) CANADA Making a Difference Community Service Award 2005, Direct Selling Association CHINA Best Corporation for Social Responsibility in China 2010, China Newsweek and Red Cross Society of China China Charity Award 2010, Ministry of Civil Affairs China Corporate Social Responsibility Special Award 2010, China Association of Enterprises with Foreign Investment and China Charity Foundation 50 Most Responsible Enterprises 2010, Hurun Research Institute Corporate Social Responsibility Award in the Low-Carbon Age 2010, Nanfang Daily Press Group China Children Charity Award 2010, China Children and Teenagers Fund Outstanding Enterprise Award of Corporate Social Responsibility 2010, China Business Network China Women Philanthropy Award 2010, All China Womens Federation and China Womens Development Foundation 8th Excellent Chinese Young Volunteer Award - Excellent Volunteer Award 2010, Chinese Communist Youth League and Chinese Young Volunteers Association COLOMBIA Recognition Mention 2010, Republic of Colombia Senate CROATIA Appreciation Award 2009, UNICEF CZECH REPUBLIC Certificate of Recognition 2010, Czech UNICEF National Committee HONG KONG Caring Company Logo 2006-2010, Hong Kong Council of Social Service Gold Award for Volunteer Service 2010, Social Welfare Department of the Government of the Hong Kong Special Administrative Region Hong Kong Awards for Environmental Excellence 2010, Silver Award in the Sectoral Awards (Retailers) Outstanding Corporate Citizenship Award 2010, Hong Kong Productivity Council Wastewise Label 2010, Hong Kong Awards for Environmental Excellence HUNGARY Appreciation Awards 2010, UNICEF Certificate of Appreciation 2010, Red Cross

INDONESIA Recognition Award 2010, Yayasan Pita Kuning (Community for Children with Cancer) C3 Foundation Recognition Award for Renovation of Hospital Maternity Ward 2010, Regent of Agam Padang ITALY Corporate Social Responsibility Award 2010, Milan Chamber of Commerce KOREA Marketing Frontier Award 2009, Korea Marketing Association Public Cause Awareness Award for the Underfed Children Protection Program 2009, Ministry of Health and Welfare Best Corporate Social Responsibility Award Finalist 2009, International Business Awards (Stevies) MEXICO Programa: Ahora recicla tus pilas (Now recycle your batteries program) 2010, El Municipio de Monterrey (The Municipality of Monterrey) Recognition of Practice 2010, Alliance for Entrepreneurial Social Responsibility PHILIPPINES Anvil Award of Merit 2006, Public Relations Society of the Philippines POLAND Green Office Certificate 2010, Polish Environmental Partnership Foundation Responsible Business in Poland Report for Positive Corporate Social Responsibility Practices 2010, Forum of Responsible Business RUSSIA Corporate Citizenship Leader Recognition 2010, Donors Forum, PwC and Vedomosti business newspaper Consumer Rights Award for Best Trade Center 2010, Russian Federal Supervisory Service for Consumer Rights and Human Wellbeing Trustworthy Brand Green Planet Award 2010, Readers Digest Magazine SINGAPORE Gold Award 2010, Singapore Childrens Society SOUTH AFRICA Award for Excellence - Vision for Tomorrow 2010, South Africa Direct Selling Association TAIWAN Ideal Brand for Consumers 2010, Management Magazine Ideal Brand in Management 2010, Business Today Weekly Magazine Trusted Brand 2010, Readers Digest Magazine Gold Award for Sports Mentors 2010, Sports Affairs Council of the Executive Yuan THAILAND Good Organization for Persons with Disability Award 2010, National Office for Empowerment of Persons with Disability Outstanding Establishment on Labor Relations and Welfare 2010, Department of Labor Protection and Welfare, Ministry of Labor CLEO Beauty Hall of Fame Award for Artistry Essentials 2010, CLEO Thailand, the International Womens Magazine Most Trusted Brand, Direct Selling Category 2011, BrandAge-Thailand Most Trusted Brand, Toothpaste Category for Glister Toothpaste 2011, BrandAge TURKEY Social Responsibility Honor Certificate 2010, Izmir Social Services and the Society for the Protection of Children UKRAINE Best Cookware Nomination 2010, Favorite of Success, All Ukrainian Consumer Contest



For children around the world, art is a form of free expression, and can often be the greatest form of healing. And as an organization, weve come to treasure the artistic expression of the children touched by the AMWAY ONE BY ONE CAMPAIGN FOR CHILDREN.


2011 Amway Corp. This paper was produced using 100% Post-Industrial Amway waste and manufactured with 100% Green Power.