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Market Research Report on Cross

Media Campaign

School Of Business Public Policy and Social Entrepreneurship, Batch: 2012- 2013

ANNEXURE 2 - QUESTIONNAIRE

Dear Respondent We, the students of SBPPSE,Ambedkar University Delhi are doing a research for a study for which we intend to pose a questionnaire to find out impact of the cross-media campaign. Your cooperation is deeply solicited to provide the relevant information. We assure that information will be kept confidential. Please tick at the place that matches your opinion.

Q1)Which type of service do you Use for Shopping? Hoarding ( ) Television ( ) Newspaper ( ) Online Advertisements ( ) Q2) Since how long you are using services? a. Less than 1 month ( ) b. 2-6 months ( ) c. 6-12 months ( ) d. More than 1 year ( )

Q3) While purchasing a Commodity/ Service/ product advertising play an important role: a. Yes ( ) b. No ( )

Market Research Report on Cross

Media Campaign

School Of Business Public Policy and Social Entrepreneurship, Batch: 2012- 2013

Q4) a. Which media made you aware regarding Product/ Service/Commodity You Purchase? b. Rate the media on the scale of 1-4, which influenced you the most. MEDIA a. EXPOSURE b. RATING

(Please tick-Multiple
Choice) TV Advertisement Hoarding Newspapers Online Advertisement

(Rate: 1= most influence &


4= less influence

Q5) The advertisements have caught your attention? a. Highly agree ( ) b. Agree ( ) c. Neutral ( )

d. Disagree ( ) e. Highly Disagree ( )

Q6) According to you, which medium has generated the maximum awareness: i) T.V. ads have gener ated very high level of awar eness. a. Highly agree ( ) b. Agree ( ) c. Neutral ( )

d. Disagree ( ) e. Highly Disagree ( )

Market Research Report on Cross


ii) Hoardings have generated very high level of awareness. a. Highly agree ( ) b. Agree ( ) c. Neutral ( )

Media Campaign

School Of Business Public Policy and Social Entrepreneurship, Batch: 2012- 2013

d. Disagree ( ) e. Highly Disagree ( )

iii) Newspaper ads have generated ver y high level of awareness. a. Highly agree ( ) b. Agree ( ) c. Neutral ( )

d. Disagree ( ) e. Highly Disagree ( )

iv) Online ads have generated very high level of awareness. a. Highly agree ( ) b. Agree ( ) c. Neutral ( )

d. Disagree ( ) e. Highly Disagree ( ) Q7) How would you describe ads you Like in general? (Tick any one) a. Emotional ( ) b. Boring ( ) c. Funny ( ) d. Informative ( ) e. Creative ( )

Market Research Report on Cross

Media Campaign

School Of Business Public Policy and Social Entrepreneurship, Batch: 2012- 2013 Name: ________________________________

Age (in Years):

Less than 21 ( ) 21 31 30 ( ) 40 ( )

More than 40 ( ) Education:

HSC

( )

Graduate ( ) Post- Graduate ( )

Sex:

Male ( )

Female ( )

Occupation:

Businessman ( ) Service ( ) Govt. Job ( ) Housewife ( ) Student ( ) Any Other ( please specify): ___________________________

Family Income per month (in Rs.):

Less than 15000 ( ) 15000- 25000 ( ) 25001-30000 ( ) More than 30000 ( )

Thanks for your Co-operation