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A2LP Brief

Client: Yvonne Current Logo:

Thoughts/ideas about this logo design: Like the colors of the old image (of heads) so usage of these colors would be good Create the logo with type fonts using A2LP and write out the name below or on the side Image is not necessary - but can use. If so, keep it simple - simple lines, simple shapes, no screens or gradations Make sure you can use it in black and white (in case there is a need for xeroxing/ copying on black and white printer) Note: They like the "Save the Children" logo The problem is that we don't actually know of anyone doing anything similar to A2LP. We did quite a bit of searching back when we started, but nothing really turned up. At our meeting, we talked about things like the Save the Children logo being somewhat interesting to us, in that it focused on children, is primary in color and "tone". But, we don't have anything from similar programs b/c there really aren't any.

Color Palette:

Double Complimentary Harmony

Typeface: Century Gothic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

5 inches

3 inches

1 inches

0.5 inches

Safe Area Guide

1/5 X

Color Variation



Black and white

T shirt design
1/6 Scale

width: 12.6 inches height: 15 inches

Design Description
The logo is consist of 3 people standing together, representing concept of partnership. To make it related to language, I added two dialog boxes. It is a very simple design that follows clients bref. The color follows the color of their original logo. The typeface is Century Gothic, which is very popular. Century Gothic is elegant and simple which fits the requirement of client.