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Background There is shortage of more than 300,000 faculty in the system at present, an official statement from the HRD

ministry, (2010) The paucity of qualified faculty is felt even more in professional and technical institutions. Non availability of adequate proficient faculty is a major constraint for sustainable growth of quality management education in India. There is dearth of research-oriented faculty in management institutes whether in India or in foreign universities. A shortage of business faculty with doctoral degrees has troubled academia for more than a decade, and although universities have deftly adjusted to keep teaching and research alive, the dearth of PhDs in the marketplace eventually could undermine businesses' ability to compete. Research is a vanguard in management education and fresh knowledge and updated issues should be developed from time to time on management issues. Management research institutes have the responsibility to imbibe the research culture and should treat research activities as an investment rather than a cost. UNESCO along with International Universities like Dublin City University organized series of workshops to focus on the role of research in advanced academic credentials which are increasingly varied in nature. But these type of workshops are need to be organized more frequently to develop awareness and motivation among the faculty members to take up Ph.D and academic research. For undergoing high quality research and writing good research papers one requires to collect, interpret and logically document the information. The art of drawing coherent conclusions, supported by appropriate research tools and reference citation is vital for quality research work. The recent innovations in statistical applications, availability of statistical softwares allow scholars/researchers to test more complex, multilevel and dynamic models. AIMA in its constant endeavor to improve management skills has initiated this movement to improve the quality of research. The three days summer workshop on Advances in Research Methods and Data Analytical Tools has been designed keeping in view the felt need among academicians, researchers and consultants to strengthen their research skills. Why to attend

Registration Fee*:

Revise the fundamental concepts quickly. Opportunity to be taught

Corporate: Rs 7000/Institutional AIMA Member / Academicians/

by experts and share experience with co participants across India.

Workshops focus on maximizing hands on development of practical skills rather than just building theory. Opportunity to test/discuss new hypothesis methodology and give impetus to your research work.

Research Scholars:Rs.6000/Individual AIMA or LMA Member/ AIMA PhD Students Rs. 5000/-

*(12.36% Service Tax extra) (Group of 3 members from same Institution can avail a discount of Rs.500 per candidate.) Cheque / DD to be drawn in favour of AIMA, payable at New Delhi along with duly filled registration form, should reach us by 28 February 2013. Please note that no TA/DA will be paid for attending the workshop.

Objectives of the Wotetrkshop Develop understanding on right approach towards research design and methods. Impart knowledge on qualitative and quantitative research methods. Enhance the analytical skills Orient participants with software for analyzing quantitative and qualitative data. Facilitate research scholars in completing their thesis and write quality papers. CONTENT


Identification of Research Problem Formulating Research Objectives Research Design Literature Review Scale Construction & Questionnaire Designing Sampling Fundamentals Introduction to SPSS Data Preparation Reliability & Validity measure Application of Parametric and Non Parametric Technique:


Cross Tabulation & Hypothesis Testing, T-test, Levenes test Chi square test, ANOVA, MACOVA, Post Hoc Test K S test , , Mann Whitney test Correlation & Regression Analysis Multivariate Analyses : Factor Analysis, Cluster analysis, Confirmatory Factor Analysis , SEM using AMOs Interpretation of results Report Writing: report format, annexures


For Whom Research Scholars in areas of Business Administration, Sociology, Economic, Agriculture, Psychology, Social work. Academicians Corporate Managers / Practitioners dealing with market research.

Management Development Facilitators