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#ecme13

Event Camp Middle East 2013

Date: 03/25/2013

Analysis of the session '#ecme13' created with Tweet Category

OVERVIEW

Session #ecme13
Introduction: Analysis of the activity on Twitter during the #ecme13 event.

Statistics

Categories

63
Retweets Links

total tweets

15
Replies Pictures

users

20 0

Tweets Checkins

42 1

0 0

Category Others Craig Rispin Positive Steve Mackenzie Moez Galibdin Ali Sabkar Checkins

Impressions Potential impact Users Potential reach

48.545 15.725

Tweets per user

4,2

Total tweets 21 15 14 6 3 3 1

% 33 24 22 10 5 5 2

Original Tweets 7 14 13 4 2 2 1

RT 14 1 1 2 1 1 0

Users 11 4 6 3 3 3 1

Followers per user

1.048

Charts
num. tweets

Most Active Users
30

marie_clair
tweets 22 followers

17

943

showgizmo
tweets 3 0
02:46 25 mar 04:06

17

5 0
05:27

1
06:48

0
08:08

1
09:29 10:50
4

followers
12:10
4

1365

13:31

time

GIBTMevent
tweets followers

10

num. users

1297

3

2

4
1 0 0 0 0 300-400 400-500 500-750 750-1000 1000-1500 1500-5000 5000-10000 >10000

MsMerce
tweets followers

5

1

255

0

0

0

0

0-50

50-100

100-150

150-200

200-250

250-300

num. followers

5 6
etouches

tweets followers

2

num. tweets per user

93

>5 5 4 3 2 1 0 0 1

3

tweets followers

2

2080

3 8
num. users

7

williamevents
tweets followers

2

1589

Analysis of the session '#ecme13' created with Tweet Category

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CATEGORIES
Categories Rankings Potential Reach Others Positive Craig Rispin Number of impressions Others Positive Craig Rispin Number of users Others Positive Craig Rispin Number of tweets Craig Rispin Positive Others Retweets Others Steve Mackenzie Moez Galibdin

4 5

Steve Mackenzie Checkins

4 5

Steve Mackenzie Checkins

4 5

Steve Mackenzie Moez Galibdin

4 5

Steve Mackenzie Moez Galibdin

4 5

Ali Sabkar Craig Rispin

Charts Impressions per category Tweets per category Users per category

Categories Rankings Category Others Craig Rispin Positive Steve Mackenzie Moez Galibdin Ali Sabkar Checkins Total tweets 21 15 14 6 3 3 1 % 33 24 22 10 5 5 2 Original Tweets 7 14 13 4 2 2 1 RT 14 1 1 2 1 1 0 Users 11 4 6 3 3 3 1 Impressions 23.245 15.541 16.864 8.837 2.917 2.495 3.108 Potential Reach 14.135 4.746 6.434 4.742 2.917 2.495 3.108 Tweets/ User 1,9 3,8 2,3 2,0 1,0 1,0 1,0 Followers/ User 1.285 1.186 1.072 1.580 972 831 3.108

Analysis of the session '#ecme13' created with Tweet Category

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USERS
Statistics

15
Number of users Top 5 users Most active users
marie_clair

2,5
Number of users per category

4,2
Number of tweets per user

3.236
Number of impressions per user

Most popular users
EIBTMevent

Users with the highest impact
showgizmo

17
tweets showgizmo AliSABKAR

4.699
followers marie_clair

23.205
impressions

17
tweets GIBTMevent etouches

3.108
followers GIBTMevent

16.031
impressions

10
tweets

2.080
followers

12.970
impressions

4 5

MsMerce

5
tweets MohamadAlHamami

4 5

williamevents

1.589
followers showgizmo

4 5

EIBTMevent

4.699
impressions etouches

2
tweets

1.365
followers

4.160
impressions

Most participative users
GIBTMevent

Retwitters
MsMerce

Most original users
marie_clair

6
num. categories showgizmo showgizmo

5
num. of RTs showgizmo

14
original tweets

5
num. categories marie_clair marie_clair

4
num. of RTs GIBTMevent

13
original tweets

4
num. categories

3
num. of RTs

8
original tweets

4 5
Charts

MsMerce

3
num. categories etouches

4 5

GIBTMevent

2
num. of RTs MohamadAlHamami

4 5

AliSABKAR

1
original tweets Kiwistevemack

2
num. categories

2
num. of RTs

1
original tweets

1048
Followers per user

7

4
HIGH INFLUENCE

3 1 0
influence level
Very low 0 to 10 followers

0
Low 10 to 50 followers Medium-low 50 to 200 followers Medium 200 to 500 followers Medium-high High 500 to 1000 1000 to 5000 followers followers

0
Very high >5000 followers

Analysis of the session '#ecme13' created with Tweet Category

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Highlighted tweets
Steve Mackenzie @Kiwistevemack
11:36 - 25 Mar 13

Cat.: Positive

Marie-Claire Andrews @marie_clair

10:46 - 25 Mar 13

Cat.: Positive

Looking forward to joining #ECME13 as a virtual speaker in a few minutes. Love #EventCamp and love hybrid events! Thanks @showgizmo

stream is up and running - can see you and hear you Josh!! #ecme13 kicking off

William Thomson @williamevents

09:38 - 25 Mar 13

Cat.: Positive

the Events app @showgizmo

09:28 - 25 Mar 13

Cat.: Positive

@showgizmo #ecme13 best of luck! Hope it's a great day! #eventprofs

#ECME13 going live at @GIBTMevent in an hour! Join us here for FREE: http://t.co/2KaJCWx7zQ

etouches @etouches

12:00 - 25 Mar 13

Cat.: Others

GIBTM Abu Dhabi 2013 @GIBTMevent

10:53 - 25 Mar 13

Cat.: Others #ECME13

#ECME13 launches today! Check out photos from last year here http://t.co/4xuyY0jxSL Excited for @KiwiSteveMack to present! #eventprofs

@GIBTMevent What is event camp middle east? https://t.co/lghNI9Gcoa …

Craig Rispin @craigrispin

11:59 - 25 Mar 13

Cat.: Craig Rispin

Marie-Claire Andrews @marie_clair

11:15 - 25 Mar 13

Cat.: Craig Rispin

#ECME13 Delegates - My expanded slide deck is here: http://t.co/LZWEbrc7OU

Craig Rispin: 93% of people surveyed about hybrid events said if there was no virtual component they wouldn't go to the real thing..#ecme13

Ali SABKAR @AliSABKAR

05:14 - 25 Mar 13

Cat.: Checkins

Off to #UAE #GIBTM #ECME13 With @zeyadmufeez (@ Bahrain International Airport (BAH) w/ 3 others) http://t.co/gHQpn1kvor

Analysis of the session '#ecme13' created with Tweet Category

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CONCLUSIONS

Almost 16,000 users reached.

Very active users (4,2 tweets per user).

Most tweeted chat: Craig Rispin.

Most active user: @marie_clair (17tweets).

Most popular user: @EIBTMevent

Analysis of the session '#ecme13' created with Tweet Category

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Annexes

TWEETS BY CATEGORY
Category

Craig Rispin
Tweets generated during Craig Rispin's intervention.

Most Active Users

14
tweets Tweets from this category

4
users

1
retweets

4.746
potential reach

15.541
potential impact

3,5
tweets / user

1. marie_clair 2. showgizmo 3. GIBTMevent 4. craigrispin

the Events app @showgizmo

10:13 - 25 Mar 13

GIBTM Abu Dhabi 2013 @GIBTMevent

10:31 - 25 Mar 13

#ECME13 now starting half an hour later. Starting with @craigrispin at 10.45 GMT (2.45 local) due to unavoidable travel issues

In 15 minutes @craigrispin will be discussing innovation around the digital campire #ECME13

Marie-Claire Andrews @marie_clair

10:52 - 25 Mar 13

Marie-Claire Andrews @marie_clair

10:56 - 25 Mar 13

waving to you Craig from across the harbour in Sydney too! #ecme13

First up at Event Camp - Craig Rispin asking us are you ignoring a 18 billion dollar opportunity #ecme13 - he's referring to hybrid events

Marie-Claire Andrews @marie_clair

11:02 - 25 Mar 13

Marie-Claire Andrews @marie_clair
social media concierge! #ecme13

11:04 - 25 Mar 13

anyone from #Cisco watching #ecme13 stream? Craig Rispin talking about your prowess in hybrid events & using pods (are u still innovating?)

Marie-Claire Andrews @marie_clair
twitter wall next to the live stream #ecme13

11:05 - 25 Mar 13

Marie-Claire Andrews @marie_clair
hey @showgizmo where's my cupcake?! #ecme13

11:09 - 25 Mar 13

Marie-Claire Andrews @marie_clair

11:15 - 25 Mar 13

Marie-Claire Andrews @marie_clair

11:22 - 25 Mar 13

Craig Rispin: 93% of people surveyed about hybrid events said if there was no virtual component they wouldn't go to the real thing..#ecme13

Craig Rispin at #ecme13 giving us a no-brainer via Cisco - virtual gives 10x return on 1/10th the cost

Marie-Claire Andrews @marie_clair

11:27 - 25 Mar 13

Marie-Claire Andrews @marie_clair
*clapping* for craig ;) #ecme13

11:29 - 25 Mar 13

good question from the crowd - what's the business model for hybrid events? what should you charge for online events? anything? #ecme13

Craig Rispin @craigrispin

11:59 - 25 Mar 13

the Events app @showgizmo

12:03 - 25 Mar 13

#ECME13 Delegates - My expanded slide deck is here: http://t.co/LZWEbrc7OU

Thank you Craig! As always a great presentation RT @craigrispin: #ECME13 Delegates - My expanded slide deck is here: http://t.co/NL1eq3YjTe

Analysis of the session '#ecme13' created with Tweet Category

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TWEETS BY CATEGORY
Category

Positive
Positive tweets.

Most Active Users

13
tweets Tweets from this category

6
users

1
retweets

6.434
potential reach

16.864
potential impact

2,2
tweets / user

1. showgizmo 2. GIBTMevent 3. marie_clair 4. Kiwistevemack 5. sociopsychopath

the Events app @showgizmo

09:28 - 25 Mar 13

William Thomson @williamevents

09:38 - 25 Mar 13

#ECME13 going live at @GIBTMevent in an hour! Join us here for FREE: http://t.co/2KaJCWx7zQ

@showgizmo #ecme13 best of luck! Hope it's a great day! #eventprofs

GIBTM Abu Dhabi 2013 @GIBTMevent

10:34 - 25 Mar 13

Psycho @sociopsychopath

10:35 - 25 Mar 13

#eventprofs don't miss #ECME13 starting in 15 minutes here http://t.co/Q8cTr8F6Lk live from #GIBTM13 and all content is free!

#eventprofs don't miss #ECME13 starting in 15 minutes here http://t.co/wuEu3yamM7 live from #GIBTM13 and all content is free!

Marie-Claire Andrews @marie_clair

10:46 - 25 Mar 13

the Events app @showgizmo

10:54 - 25 Mar 13

stream is up and running - can see you and hear you Josh!! #ecme13 kicking off

#ECME13 is LIVE now - join us for FREE here #eventprofs: http://t.co/paCm6v39l9 #GIBTM pls RT

Marie-Claire Andrews @marie_clair

10:58 - 25 Mar 13

the Events app @showgizmo

11:02 - 25 Mar 13

#ecme13 stream quality is awesome - crystal clear from Abu Dhabi to Sydney nice work @SonicFoundry

#ECME13 Great to see you are enjoying the quality @marie_clair going really good in-room here

the Events app @showgizmo

11:06 - 25 Mar 13

Steve Mackenzie @Kiwistevemack

11:36 - 25 Mar 13

Thanks to the whole @GIBTMevent team for allowing us to pitch our tent for #ECME13 at #GIBTM

Looking forward to joining #ECME13 as a virtual speaker in a few minutes. Love #EventCamp and love hybrid events! Thanks @showgizmo

the Events app @showgizmo

11:42 - 25 Mar 13

GIBTM Abu Dhabi 2013 @GIBTMevent

12:02 - 25 Mar 13

#ECME13 @AliSABKAR of @SMCBahrain and @eHulool giving us some amazing Social Media stats for the Middle East! http://t.co/LnHouxHf9J

Thanks to all of our speakers for a fantastic #ECME13 session, more tomorrow from 2pm! Make sure you join #GIBTM13

the Events app @showgizmo

12:31 - 25 Mar 13

#ECME13 Thanks to the online audience for your patience. Last speaker for 2day on nw. If you missed anything all videos and slides online sn

Analysis of the session '#ecme13' created with Tweet Category

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Glossary

Page 1: General Overview: This page shows at a glance the evolution and the global statistics of the session. Statistics − Number of Tweets: Total number of Tweets sent during the session, RTs and replies included. It is shown below, a breakdown of the types of tweets: original tweets (those containing text only) tweets with links, retweets, conversations (tweets as part of a conversation between several users), check-ins and photos. - Number of users: Total number of users who participated in the session using the given hashtag. It also includes users who only sent RTs. - Potential Impact: Number of impressions of the hashtag, which is the number of times that people could have seen the hashtag. This is important because it tells you how many times it has been possible to visualize the hashtag. This number is calculated by multiplying the number of followers of each user by the number of number of Tweets and adding those results. Example: If a user sends 2 tweets and he has 100 followers, the number of impressions generated by the users would be 200. If another user sends 3 tweets and he has 50 followers, the number of impressions generated by this person would be 150 which would make a total of 350 impressions of the session. - Potential Reach: Number of users who have been unable to see the hashtag and could have been impacted by the hashtag. This number is calculated by adding all the followers of each user who participated in the session. Using the previous example, if the session had 2 users, one with 100 followers and the other one with 50, the reach will be 150 followers, regardless of the number of tweets sent. IMPORTANT: both the impact and reach are 'potential' because not everyone may have seen the hashtag and users can have other users in common. - Average number of Tweets per user: this number is the average of Tweets sent per each user. This number is calculated by dividing the number of tweets between the number of users who have participated. RTs included. - Average followers per user: the average number of followers that users of the session have. This figure indicates how influential are the participants in our session. Given that the average number of followers that a Twitter user has is about 250, you can calculate if participants in your session exceed that average. This number is calculated by dividing the sum of followers by the number of users who have participated. - Difference between “Total Tweets” and Tweets: The “Total Tweets” include RTs, links, replies, links and 'Tweets'. 'Tweets' are the ones containing only text. ChaRTs There are different types of graphs in the report Tweet Category: − Temporal Evolution: shows the time evolution of the tweets sent by users. Tweet Category takes the first and last tweet and draws the timeline of the session. Thanks to this chart you will be able to identify the moment people tweeted the most or the least. − Influence of Users: shows the influence of the users who participated in the session. On the vertical axis you will find the total number of users and on the horizontal one, the number of followers of those users. As we move to the right part of the graph you will see the users who have a greater number of followers and therefore influence. The higher the columns on the right, the higher influence of your users. − User activity: shows the number of tweets sent by users. The vertical axis shows the number of tweets sent and the horizontal one the number of users who have participated. Page 2: Statistics of the categories: on this page you will find the detailed statistics for each category.

Rankings of categories: This ranking shows which categories have reached the top 5 according to several statistics. It is interesting to note that although a category may have a greater number of tweets that another one, it could have a minor number of impressions (lower impact). The rankings show the categories with the highest reach, impact, number of users, number of tweets and number of RTs.

Analysis of the session '#ecme13' created with Tweet Category

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ChaRTs: − Impact by category: This graph shows which category has the highest number of impressions and therefore the highest impact. − Tweets by category Chart: This chart shows which category has the highest number of total tweets. − Users by category Chart: This chart shows which category has the highest number of users. Table of categories: This table shows detailed statistics for each category; these statistics are the same variables as the global statistics of the session but applied to each of the category. Thus you can see which category gets more impact, more users, and so on. It is worth taking a second to consider this table as very interesting conclusions can be obtained from it. Page 3: User Rankings Tweet Category offers different kinds of user rankings: − Most active users: the ones who tweeted the most using the hashtag. RTs included. − Most popular users: the ones who have the highest number of followers in the session. − Users with the highest impact: the ones who generated the highest number of impressions. − Most participative users: the ones who participated in more categories. − Most retweeter users: the ones who sent the highest number of RTs. − Most original users: the ones who sent the highest number of original tweets (No RTs).

Analysis of the session '#ecme13' created with Tweet Category

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