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APPENDIX 1 CROYDON HIGH STREETS INITIAL PROJECT SCOPE

TOWN CENTRE HIGH STREETS LOCATIONS

Croydon Opportunity Area

London Road

West Croydon Masterplan

West Croydon Station

Central area
North End High Street George Street
East Croydon Station

Old Town
Church Street Surrey Street Market Matthews Yard Reeves Corner

South End
South End Road Selsdon Road Croham Road
South End Station

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TABLE OF CONTENTS

Introduction................................................................................................................................................. p3 Project 1 - London Road, Old Town and Central Area physical improvements.............................................p4-15 Project 2 - South End.physical improvements..............................................................................................p16-19 Project 3 - George Street Tram Stop Relocation...........................................................................................p20-21 Project 4 - Retail Support Package...............................................................................................................no further information included in this appendix

CAVEAT

The work presented in this paper is based on engagement work done in the last 5 months with the local community and local ward councillors. This initial scope for the High Street project is based on their concerns, comments and ideas. However, this scope is subject to change once a design team is appointed and more detailed design proposals are developed and costings are done. All changes will be discussed with local stakeholders and the GLA through ongoing engagement and consultation .

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LONDON ROAD (PROJECT 1)

CONTEXT AND BASELINE DATA
London Road is the northern gateway to the Town Centre and runs from West Croydon Station up to the former West Croydon Congregational Church (now a temple and community centre). It is approximately 1km in length. Businesses along London Road were subject to looting during the civil disturbances on 8 August 2011. Several buildings were burnt down and the plots are still sitting vacant today. Since August 2011 18% of street users and 60% of businesses in London Road feel that the area has declined. Vacancy rates on London Road are nearly double the national average at 21%. However, this does represent a decrease from 24% in 2008. This high rate LV LQÀXHQFHG E\ WKH KLJK YDFDQF\ RI % FODVV XVHV RI¿FHV LQGXVWU\ VWRUDJH  The highest recorded footfall along London Road is at the southern end of the High Street near West Croydon Station where weekly footfall at this point approximate 35,000 people. However recorded footfall decreases quickly travelling North and drop to 5,500 by Saint James Road. This demonstrates that people are not willing to travel north from the station, there is very little attraction to travel along London Road.

PROPOSALS
The purpose of the London Road High Street project is to change people’s perceptions of the area, to make it more appealing and draw more people along the street. The project will encourage people to turn right out of West Croydon station. The project will build on the area’s ethnic shopping offer, address the physical issues along the London Road, thus helping to change perceptions of the area and attracting new people. The £3.15m budget will be split between public realm and building facade improvement works. Some key focuses for the project will be; at the entrance to London Road (from West Croydon station to the Lidl building) with the aim of creating a welcoming environment and get people to turn right into the street; and delivering a new linear amenity space at the base of Zodiac Court, tied with new uses delivered around the edge of the space via the business support and retail support packages.

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LONDON ROAD (PROJEC (PROJECT JECT 1)
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NEW LINEAR AMENITY SPACE SHOP PARADE IMPROVEMENTS
KID DE RM IN ST ER RO

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THE LINKING SPACE

NEW ENTRANCE TO LONDON ROAD

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WEST CROYDON MASTERPLAN (Adopted 2011)

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LONDON ROAD (PROJECT 1) has a total budget of £3.15m. The works will be split between public realm works and building
facade improvements. Public realm works: £2,600,000 Building facade improvements: £550,000 -1km of street - 45 units (30%)

NEW ENTRANCE TO LONDON ROAD
Objectives: - Encourage people to turn right onto London Road at West Croydon station and building on London Road’s distinctive ethnic offer . Works: - Public realm: new paving, extended footways, street de-cluttering, new street furniture, new planting, rationalised parking layouts and retail servicing. - Building facade improvements: enhanced building and shop fronts, improved window displays, new security shutters, co-ordinated art.

THE LINKING SPACE
Objectives: - Create a more pleasant physical environment to link the London Road entrance with the proposed linear amenity space and existing retail areas to the north. Works: - Public realm: new co-ordinated street art, improved lighting and planting to soften the western side of the street in front of Lidl, street de-cluttering, enhancements to the bus waiting facilities. - Building facade improvements: Building art, improvements to the public space in front of the CVA building.

NODE IMPROVEMENTS (X2)
Objectives: - Junction improvements to create a more pleasant environment for pedestrians and cyclists to move between the different sections of London Road. Works: - Public realm: new and improved paving, pedestrian crossings, cycle lanes, cycle standing.

LINEAR AMENITY SPACES (X2)
Objectives: - A new community-led amenity space in the centre of London Road offering space, attractions and different functions for people, including; market space, play space for all ages, a meeting point with eating and drinking, retail space. - Improvements to the existing amenity space at the northern end of London Road. Works: - Coordination of empty public and private spaces to provide one coherent space, including new paving, planting, seating, play, lighting, road crossings, art

SHOP PARADE IMPROVEMENTS
Objectives: - Enhance the general quality of existing shop parades building on their existing character along with lower level public realm improvements. Works: - Public realm: basic streetscape improvements, street de-cluttering, rationalised on-street parking and servicing arrangements - Building facade improvements: shop front improvements, new security shutters.

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OLD TOWN (PROJECT 1)

CONTEXT AND BASELINE DATA
Croydon Old Town is the counterpoint to the modern character of New Town around East Croydon station. It contains a range of historical assets – there are three conservation areas and a number of listed and locally listed buildings as well as Surrey Street market, one of the oldest markets in London. These assets make Old Town a unique location in the Croydon Town Centre, with great variety in high street character and uses. Despite the presence of these heritage assets many people outside of this area are not aware of its existence. One of the main objectives of the Old Town high streets project is to create a co-ordinated and recognisable physical environment that celebrates and promotes the areas rich heritage assets. 7RGD\ WKH DUHD VXIIHUV IURP SRRU PDLQWHQDQFH DQ XQFRRUGLQDWHG SXEOLF UHDOP WUDI¿F GLVWXUEDQFH DQG D ODFN RI SK\VLFDO FRQQHFWLRQV WR WKH VXUURXQGLQJ area. Furthermore, on the night of Monday 8th August 2011, Croydon’s Old Town suffered tremendous damage to both its physical fabric and its reputation, when it became a victim of civil unrest and arson. The large locally listed building on Reeves Corner which sits within the Church Street Conservation Area ZDV FRPSOHWHO\ GHVWUR\HG E\ ¿UH DQG WKH  SURSHUWLHV RSSRVLWH WKLV VLWH  RI ZKLFK DUH ORFDOO\ OLVWHG VXIIHUHG IURP VHYHUH ¿UHGDPDJH DQG KDYH QRW VR IDU been repaired. Since these events 16% of street users and 67% of businesses feel that the area has declined. Old Town has a retail vacancy rate of 20% - which is twice the national average. However, this rate has been almost stagnant since 2008, with a small drop in 2009. There is a large amount of variation in footfall levels throughout the Old Town, with the highest footfall observed on Surrey Street (around 50,000 per week). Footfall levels on Church Street gradually reduce as you move westwards away from the pedestrian hotspot at North End, from 27,180 to 22, 800 at the junction with Old Palace Road. Not surprisingly those areas with the highest footfalls record the lowest vacancy rates. A major opportunity of this project is to create improve the connections and legibility between Surrey Street and North End (areas with high footfall) and those areas with lower footfall levels so that more pedestrians can permeate through onto other streets in Old Town.

PROPOSALS
The purpose of the Old Town High Street project is to reinforce the area’s status as Croydon Centre’s historical core and support local businesses – including on Surrey Street Market - by addressing the physical issues along the main Streets and attracting new people into the area. The £1.50m budget will be split between public realm and building facade improvement works, and while the spending will focus more intensively on Church Street and Surrey Street, complementary measures are proposed on the “links” (as shown on next page) to allow improved connections with the wider areas The high streets project will also complement the emerging Portas Pilot project that is underway in the area and which is focussed on the Surrey Street area of Old Town. A critical aspect of the project is to increase the visibility of Old Town’s main assets: its historic heritage, which might be accomplished through the creation of a heritage trail, and Surrey Street Market, which could be achieved through the creation of Gateway features.

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OLD TOWN (PROJECT 1)

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CENTRAL AREA HIGH STREETS
(see next pages for objectives)

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NODE IMPROVEMENTS

+ HERITAGE TRAIL
HIGH STRE ET

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OLD TOWN (PROJECT 1) has a total budget of £1.50m. The works will be split between public realm works and building facade improvements.
Public realm works: £1,225,000 - 675m of street (Church Street and Surrey Street) + 3 key projects and supporting measures on access links (750m) Building facade improvements: £275,000 - 30 units (28%)

CHURCH STREET
Objectives: - Enhance the general quality of the existing shop parade, building on their existing character along with public realm improvements with rationalised servicing and delivery. Works: - 3XEOLF UHDOP UHSDLU H[LVWLQJ SDYLQJ DQG RU LGHQWLI\ VSHFL¿F DUHDV WR EH replaced. Street de-cluttering, improved drainage and de-cluttering at Church Street tram, rationalised on-street parking and servicing arrangements. Footway extension /paving of loading bays. - Building facade improvements: building painting and shop front improvements.

SURREY STREET MARKET
Objectives: - Physical improvements to support the existing market traders, creating an improved operational environment that will also attract new market traders - Physical improvements to Surrey Street to support the emergence of a new lunch time food offer - ,QWHUYHQWLRQV WR HQKDQFH WKH H[LVWLQJ WUDI¿F PDQDJHPHQW DQG VHUYLFLQJ LVVXHV Works: - Public realm: new paving, street de-cluttering and new street furniture, review and rationalised SDUNLQJ DQG VHUYLFLQJ 6LJQDJH EDUULHU RU EROODUGV WR VXSSRUW WUDI¿F PDQDJHPHQW VWUDWHJ\ - Market traders’ requirements: identify existing needs and lacks and address them. This might include providing suitable ampere voltage, upgrading toilets or a baker’s oven. - Building facade improvements: enhanced building and shop fronts, co-ordinating with opportunities for pop-up shops – possibility to focus on 10/11 Surrey Street and co-ordinate with a retail support strategy.

NODE IMPROVEMENTS (X3)

Objectives: - Improve nodes at each end of Surrey Street and at the top of Crown Hill to facilitate pedestrians’ movements and draw people into Old Town and Surrey Street Market. Works: - Public realm: new and improved paving, street de-cluttering and new street furniture, signage, planting, gateway feature(s). Coordinate node improvements on Surrey Street with works opposite on High Street and Mint Walk.

LINKS
Objectives: - Improve the street scene along key streets into Old Town to encourage people into the area from its surroundings. Works: - Public realm: new paving, new pedestrian crossings, street de-cluttering, new planting, signage, visual co-ordinated art.

INDIVIDUAL PROJECTS
Objectives: - Church Road: bring life into this Council owned space, by creating a feature in this underused space. - Pumping Station: transform an unsightly functional element in a piece of art that contributes positively to Exchange Square. - Roman Way underpass: enhance underpass. - $WWUDFW QHZ SHRSOH DQG UDLVH WKH SUR¿OH RI WKH DUHD E\ FUHDWLQJ D KHULWDJH WUDLO Works: - Treatment of pumping station by artist. - Coordination of empty public and private spaces around the Church Hall to provide one coherent space, including new paving, planting, art, seating, play, lighting with scope for possible arranged activities. - Art and /or lighting installation in Roman Way underpass - Install plaques on heritage buildings, sign trail with appropriate paving insets. 11

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CENTRAL AREA (PROJECT 1)

CONTEXT AND BASELINE DATA
North End North End is the most successful retail street in the Croydon Town Centre and the backbone that links all of the other town centre high streets. It is a pedestrianised street which provides access to both the Whitgift and the Centrale shopping centres. There is a retail vacancy rate of 5%, half of the national average (although up from 3% in 2008). The area suffered from limited damage during the civil disturbances in August 2011. North End experiences substantially more footfall than all other parts of Central Croydon and recorded pedestrian footfall varies between 125.000 132,000 per week. 7KHUH DUH FXUUHQWO\ VLJQL¿FDQW SUHSODQQLQJ DSSOLFDWLRQ GLVFXVVLRQV XQGHUZD\ ZLWK ERWK +DPPHUVRQV DQG :HVW¿HOG ZLWK UHJDUGV WKH SRWHQWLDO redevelopment of the Whitgift and Centrale shopping centres. Such redevelopments would result in wholesale upgrades to North End as part of a coordinated programme of public realm works. It is anticipated that planning applications would be submit (from both) later in the year, and as part of this process the details for North End improvements will be secured. As such the level of discussion with local businesses with regards to what this public realm improvement project can deliver has been kept to a minimum, although there have been early discussions with the Town Centre BID team. High Street and George St George Street and High Street are key historical high streets, the street contains a large number of locally and nationally listed buildings. However, these VWUHHWV GR VXIIHU IURP UHODWLYHO\ KLJK OHYHOV RI YDFDQF\  IRU UHWDLO XQFKDQJHG FRPSDUHG WR  DQG  IRU RI¿FH VSDFH The highest recorded footfall is on George Street outside the Allders Department Store with over 50,000 recorded pedestrians in a week. This level of IRRWIDOO GRHV FDXVH SHGHVWULDQ FDSDFLW\ LVVXHV DW WKH HQWUDQFH WR $OOGHUV 7KLV ¿JXUH LV OLNHO\ LQÀXHQFHG E\ *HRUJH 6WUHHW 7UDP VWRS DQG WKH IDFW WKDW George Street is currently the main pedestrian route between East Croydon Station and North End. Footfall reduces steadily along the High Street when travelling South from its junction with George Street /Church Street (just below 50,000 recorded footfall) to where it meets South End (5,220 recorded footfall) with one exception where it meets Surrey Street market.

PROPOSALS
7KH &HQWUDO $UHD SURMHFW ZLOO WDUJHW WKRVH DUHDV WKDW ZRXOG QRW XQGHUJR VLJQL¿FDQW SXEOLF UHDOP LPSURYHPHQWV DV D UHVXOW RI D UHGHYHORSPHQW RI WKH UHWDLO core. £950k will be allocated for public realm and building facade improvement works, and the spending will focus most intensively on the creation of an improved space at Katherine Street Shop Parade and an art installation at the Croydon Flyover, improved node junctions at George Street and Wellesley Road, High Street and Surrey Street with some complementary measures (mainly decluterring and repairs) along the whole of North End, George Street, Drummond Road and High Street. 3URSRVDOV ZLWK LPPHGLDWH DQG YLVLEOH UHVXOWV ZLOO VWUHQJWKHQ &UR\GRQ¶V FRUH UHWDLO DUHD DW D FUXFLDO WLPH DQG UHEXLOG FRQ¿GHQFH DPRQJVW EXVLQHVVHV DQG shoppers.

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N LO DO N RO AD

LONDON ROAD HIGH STREET
(see previous pages for objectives)

CENTRAL AREA (PROJECT OJECT 1)

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OLD TOWN HIGH STREETS
(see previous pages for objectives)

GEORGE STREET TRAM STOP
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HIGH STREET

HIGH STREET KATHARINE STREET SHOP PARADE

KATHARINE

STREET

NODE IMPROVEMENTS

CROYDON FLYOVER BRIDGE

SOUTH END HIGH STREET
(see next pages for objectives)
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HIGH STREET

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The CENTRAL AREA (PROJECT 1) has a total budget of £1.75m (£0.8m for George Street’s tram stop relocation + £0.95m). The works will be split between public realm works, George Street’s tram stop relocation and building facade improvements. Public realm works: £880,000 - 800m of street + Katharine Street Shop Parade George Street’s tram stop: £800,000 Building facade improvements: £70,000 - 7 units (50% of Katherine Street Shop Parade)

NORTH END AND HIGH STREET
Objectives: - Enhance the general quality of the existing public realm. Works: - Public realm: repair existing paving and / RU LGHQWLI\ VSHFL¿F DUHDV WR EH UHSODFHG Street de-cluttering, review existing planting. Footway extension /paving of loading bays.

DRUMMOND ROAD
Objectives: - Improve the physical connection between Old Town and North End. Works: - Public realm: new paving, improved security address blank facades, art. - Co-ordinate proposals with Old Town High Streets proposals.

KATHARINE STREET SHOP PARADE
Objectives: - Create an improved amenity space opposite the Town Hall. This work can be incorporated in a future plans for a larger civic square as set out in Mid Croydon masterplan . Works: - Public realm: coordination of public and private spaces by Katharine Street shop parade to provide a coherent space, including new paving, planting, seating, play, lighting. - Building facade improvements: enhanced building and shop fronts, co-ordinating with opportunities for pop-up shops.

NODE IMPROVEMENTS (X2)
Objectives: - Improve nodes to facilitate pedestrians’ movement. Works: - Public realm: New and improved paving, street de-cluttering and new street furniture, planting. - Coordinate with other works in Old Town and Wellesley Road.

KEY PROJECTS
Objectives: - George Street tram stop: free space cluttered by tram stop to create a more pleasant pedestrian environment. - Croydon Flyover Bridge: create a gateway /landmark feature. Works: - George Street tram stop: relocate George Street tram stop. - Croydon Flyover Bridge: art and lighting. The installation might serve to announce Croydon’s Restaurant Quarter in one direction and Croydon’s Old Town and shopping area in the other.

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SOUTH END (PROJECT 2)

CONTEXT AND BASELINE DATA
South End is a gateway location at the southern end of the Town Centre and includes the southern part of High Street, South End and Selsdon Road. It is approximately 800m in length. Businesses along South End were subject to looting during the civil disturbances on 8 August 2011. Since then 14% of street users and 45% of businesses in South End feel that the area has declined. South End has a mixed business base. Over the last number of years it is emerging as the Town Centre’s alternative restaurant quarter and the area includes a number of successful restaurants (both chain and independent). There are a total of 117 shops and businesses operating along South End, the PDMRULW\ RI ZKLFK DUH VKRSV ¿QDQFLDO SURIHVVLRQDO DQG UHVWDXUDQWV 7KHUH DUH DSSUR[LPDWHO\  SHRSOH HPSOR\HG ZLWKLQ WKH SURMHFW DUHD DQG WKHUH LV DOVR D VLJQL¿FDQW UHVLGHQWLDO FDWFKPHQW DUHD RI SHRSOH WKDW XVH 6RXWK (QG DV WKHLU PDLQ KLJK VWUHHW The area does have a retail vacancy rate of 13% and this tends to be focussed at the junction of Brighton Road and along South End Village (Selsdon 5RDG  7KLV YDFDQF\ UDWH LV VOLJKWO\ DERYH WKH QDWLRQDO DYHUDJH RI   +RZHYHU WKH YDFDQF\ UDWH IRU RI¿FHV LQ WKH DUHD LV   The highest footfall in the South End area is on Selsdon Road (South End Village) with almost 5,800 recorded pedestrians noted over the course of a ZHHN 7KLV ¿JXUH LV OLNHO\ LQÀXHQFHG E\ WKH SUR[LPLW\ WR 6RXWK &UR\GRQ VWDWLRQ )RRWIDOO UHPDLQV IDLUO\ FRQVLVWHQW DORQJ WKH HQWLUH VWUHWFK RI 6RXWK (QG varying broadly between 4.000 and 5,250, with the eastern side of the road maintaining a slightly higher amount of footfall than the western side.

PROPOSALS
The purpose of the South End High Street project is to support and build on the area’s emerging status as a restaurant quarter by addressing the physical issues along the street, and thus helping to change perceptions of the area and attracting new people. The project area matches the boundary of South (QG 5HVWDXUDQW 4XDUWHU DV LGHQWL¿HG E\ WKH ORFDO EXVLQHVV JURXS The £2.85m budget will be split between public realm and building facade improvement works, and spending will focus more intensively on South End’s Restaurant Quarter Core and South End Village (shown on next page). A critical aspect of the project will be to increase the usable footway space (through footway extension and decluttering) to increase opportunities for restaurants to spill onto the street.

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SOUTH END (PROJECT 2)

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CENTRAL AREA HIGH STREETS
(see previous page for objectives)

HIGH S TR EET

MASO

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WES

T ST

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ENTRY SPACE NODE IMPROVEMENTS
LOWER COMBE STR EET (A 2

12)
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(A21

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SOUTH END RESTAURANT QUARTER CORE
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SOUTH END (PROJECT 2) has a total budget of £2.80m. The works will be split between public realm works and building facade improvements. Public realm works: £2,300,000 - 800m of street Building facade improvements: £500,000 - 40 units (20%)

ENTRY SPACES (X3)
Objectives: - Encourage people to enter Croydon’s Restaurant Quarter. Create a more pleasant physical environment to link South End to Croydon’s town centre, South Croydon Station and Brighton Road. Works: - Public realm: New paving, new pedestrian crossings, street de-cluttering and new street furniture, new planting, rationalised parking and servicing, co-ordinated art. - Building facade improvements: enhanced building and shop fronts, co-ordinating with opportunities for pop-up shops.

SOUTH END’S RESTAURANT QUARTER CORE
Objectives: - Support the work done to market the area as “Croydon’s restaurant quarter” by creating a more pleasant physical environment and generating opportunities for establishments to spill onto the street, while maintaining public transport and cycle capacity. Works: - Public realm: New paving, extended footways, improved side streets crossings, street decluttering and new street furniture, rationalised parking and servicing. - Building facade improvements: enhanced building and shop fronts, co-ordinating with opportunities for pop-up shops.

SOUTH END VILLAGE
Objectives: - Enhance the street’s more intimate and distinctive local high street character New spaces at northern entrance and by Ruskin House parade. Works: - Public realm: New paving, street de-cluttering and new street furniture, new planting creating green links to tree lined Warham Road and St Peter’s Church, rationalised parking and servicing. - Building facade improvements: enhanced building and shop fronts, co-ordinating with opportunities for pop-up shops.

NODE IMPROVEMENTS (X2)
Objectives: - Junction improvements to create a more pleasant environment for pedestrians and cyclists to move between the different sections of South End. Works: - Public realm: New and improved paving, pedestrian crossings, cycle lanes, cycle standing.

KEY POCKET SPACES
Objectives: - Create new and enhance existing pocket spaces for people to physically and visually enjoy. Works: - Public realm: New high quality paving, street de-cluttering, benches and planting, co-ordinated art. - Building facade improvements: shop front improvements.

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GEORGE STREET TRAM STOP RELOCATION (PROJECT 3) has a total budget of £0.8m.

CONTEXT AND BASELINE DATA
The area around the existing George Street Tram Stop is currently cluttered and overcrowded. The recorded footfall at that point is over 50,000 recorded pedestrians in a week. It also obstructs the entrance to the Allders department store. Furthermore, Croydon Council’s long tern plans are to create a new passage between Park Street and Saint George’s Street in the continuation of Saint George’s Walk. If the Tram stop were to remain in its current location it would then block the natural pedestrian desire line.

PROPOSALS
The purpose of the George Street Tram Stop relocation project is to release usable footway space thus releasing the pressure on the northern footway and enabling the natural pedestrian desire line.

EXISTING GEORGE STREET TRAM STOP PROPOSED GEORGE STREET TRAM STOP

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