Evaluation of Membership Recruitment for Officers, Faculty

Graphic Design Student Association Graphic Design Student Association, AIGA Student Chapter. University of Minnesota Twin Cities. March 2009

Advisors, and Academic Advisors

March 2009

Evaluation of of Membership Recruitment for Officers, Faculty Advisors and Academic Advisors

By

Stephanie M. Stoltz 210 Delaware St. SE Minneapolis MN 55455

Table of Contents Introduction………………………………………………………………….………………….... 4 GDSA Recruitment Proposal Intent……………………………………….……………………... 4 Proposal Goals………………………………………………………..………………………..… 4 Recruitment Research Strategies……………………………...……………………………….. 4-5 Specified Issues for GDSA………………………………...………………………………….…. 5 Timeline……………………………………………...…………………………………………... 5 Personal Qualifications…………………………………………………………………………... 6 Reaction to Recruitment Proposal……………………………………………………………….. 6

Memorandum TO: FROM: DATE: RE: Johnathon Knisely and Niki Shupien Stephanie Stoltz March 13, 2009 Proposal to increase GDSA membership recruitment

To ensure continuous growth, active participation, student professional connection, and networking, the Graphic Design Student Association (GDSA) needs to advertise properly for the student group. Unfortunately the current group is still trying to get the club going and has very few active members. GDSA Recruitment Proposal Intent I will use several researching methods to see how the GDSA can recruit more active members. I will start by using interviews for my main research strategy. Then, I will use websites to gather statistical information from other graphic design student groups and the AIGA, which is the professional association that these groups are associated with. Due to the amount of data that can be gathered on how to make a student group successful, I will limit my studies strictly to graphic design student groups. I will also focus on what kinds of events have been successful for these groups, as events are how most students become active participators in an organization. In this proposal, I will state the goals, research strategies, topics planned to address, a timeline, my qualifications, and a call to action to recruit more active members to the Graphic Design Student Association. Proposal Goals Through conducting research I plan to describe ways to increase membership of the GDSA. Increased membership will result in a positive outcome for the student group as it will have more students to plan and organize events, as well be beneficial for the students involved as they will be able to network with other graphic design students and professionals. Recruitment Research Strategies To insure maximum recruitment potential, I intend on using several strategies for research. Among the strategies I intend to use are interviews, internet research, and questionnaires. My interviewees will be three very qualified individuals that represent three distinctly different outlooks on student graphic design groups. Firstly, I will interview Steven McCarthy, who is a professor at the University of Minnesota, an AIGA member, and was a former Graphic Design Club faculty advisor. I intend on meeting with

Steven to discuss how graphic design club has advertised in previous years and how successful or unsuccessful those attempts had been. I also plan on discussing the types of events groups in previous years have planned. Lisa Mudson will be the second interviewee. Lisa is a senior at Art Institute downtown Minneapolis, an officer of the AI graphic design club, and the student chair for AIGA. I will communicate with Lisa via email and Facebook. I feel Lisa will have insightful information as she will have information on how the graphic design club at the Art Institute became a success, as well as how other graphic design student groups are dealing with the same issues as GDSA. To get a different perspective, I will interview a current graphic design student who is not a current member of GDSA. Jessica Uhl is a junior in the graphic design program. Through a verbal interview with Jessica I will be able to find out why students such as herself did not join GDSA, and what things she would like to see the GDSA to do in order for her to join. Her perspective will be a critical part of the report, as it will truly show how to implement suggestions given by interviewees Steven McCarthy and Lisa Mudson. Concurrently, I will also be conducting internet research and questioners. I will be researching graphic design student groups and events through club websites. I will also collect data from the AIGA website and Facebook groups for student members of AIGA. In addition, I also will distribute a questioner online to graphic design students not involved in GDSA. Specified Issues for GDSA To insure optimum recruitment, I plan on answering what strategies and events are most successful in recruiting members for the University of Minnesota’s Graphic Design Student Association. I intend on comparing cost, advertisements, student benefits, networking possibilities and events offered through three different graphic design student groups. Through research, interviews, and my comparisons chart I intend on finding solutions that will best optimize increased membership. Timeline I intend on using the following schedule in order to adequately discover the best way to recruit membership to the GDSA as well as to properly present my findings. Tasks Conduct 3 Interviews Online Research Questioners Compiled Compile Info to Report form PowerPoint Presentation Completion Dates March 27 March 29 April 1 April 21 May 1

Personal Qualifications Currently I am a junior in the graphic design program at the University of Minnesota. I joined GDSA this year in my efforts to become more actively involved and increase networking with professionals. I ran for the position of treasure, and have become extremely involved in GDSA. However, with very few members it is difficult to get a student group off the ground and to its full potential in only one year. With the findings in this proposal, I hope to suggest alternative ways in increase membership for years to come. Reaction to Recruitment Proposal I am anxiously awaiting your response in regards to my proposal. I am interested in your feedback regarding my proposal and any insights you may be able to give me about past recruitment strategies and why they may have not succeeded. I would appreciate a response regarding your thoughts and insights to my proposed project by March 23, 2009.

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