Contents of Business Plan

:
The Nature of Business: 1. 2. 3. 4. 5. 6. 7. 8. Vission Statement Mission Statement Long term objectives Short term objectives Key Personnel Legal Structure(ownershipstructure) Professional Advisors Contact Details(address, Tel No, Fax No, EmailID website)

Brief Description of your Business: a. b. c. d. Product/ Service being offered Your USP(unique selling point) IPR Issues Legal and statutory requirements

The Market & the Competition: 1. 2. 3. 4. 5. Target Market Market Positioning Clients Strategies Public Relations

Marketing Plan: 1. 2. 3. 4. Anticipated Demand Marketing Methods sales and Distribution Network Pricing and Promotional Policies

Financial Plan: 1. 2. 3. 4. 5. 6. 7. 8. Requirement of fixed assets Requirement of working capital sources of Fund Projected Profit & loss statement Projected Balance sheet Projected Cash Flow Statement Financial Ratios Concessions and subsidies

Operational Plan: 1. 2. 3. 4. 5. 6. Your location Infrastructure needed and available Choice of technology Project implementation Schedule(Bar chart, PERT/CPM) Factory layout(optional) Insurance

HR Plans: 1. 2. 3. 4. 5. Manpower Planning Organization Structure Departmentation Recruitment policies Training & Development

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