Table of Contents Chapter One Introduction 1.1 Executive Summary 1.2 Need for the Project 1.3 Purpose of the project 1.

4 Scope of the project Chapter Two Project Background 2.1 Overview 2.2 Definition 2.3 Process 2.4 Components 2.5 Benefits 2.6 Constraints Chapter Three Legal Considerations 3.1 Documentation Requirements and Formalities 3.2 Brand Name Selection and Trademark Procedure 3.3 Start-up Costs and Type of Ownership 3.4 Growth Requirements and Capital Needed 3.5 Legal Affairs and Organizational Structure 3.6 Auditing Procedures Chapter Four Marketing Plan 4.1 Mission Statement 4.2 Goals and objectives 4.3 Environmental Scanning and SWOT Analysis 4.4 Market Analysis 4.4.1 Segmentation 4.4.2 Targeting 4.4.3 Positioning 4.5 Business Analysis 4.5.1 Cost Analysis : Variable and Fixed (for three years) 4.5.2 Demand Forecasting & Revenue Estimation (for three years) 4.5.3 Breakeven Analysis and Chart 4.5.4 Projected Financial Statements 4.5.4.1 Projected Balance sheets ( for three years) 4.5.4.2 Projected Income Statements ( for three years)

1 Capital Structure and Sources of Financing 5.6.5.5 Scenario Analysis 5.3 Cash Flow Estimation ( for seven years) 5.1 Base-Case Scenario 5.4 Capital Budgeting Decisions 5.4.1 Product Strategies 4.2 Cost of Capital 5.1 Debt Ratios 5.6 Ratio Analysis 5.3 Profitability Ratios Chapter Six Conclusion and Recommendations 6.4 Limitations 6.2 Pricing Strategies 4.3 Best-Case Scenario 5.6.1 NPV and Interpretation 5.4 Recommendations 6.4.6.1 Overview 6.6.3 Discounted Payback Period 5.4 Promotional Strategies Chapter Five Financial Study and Project Feasibility 5.2 Worst-Case Scenario 5.5 Future Research References Appendix .6.6.5.2 Conclusion 6.4.4.3 Distribution Strategies 4.5.2 IRR and Interpretation 5.6 Marketing Mix Strategy 4.2 Liquidity Ratios 5.6.