REACHDISPLAY CREATIVE GUIDELINES

ReachDisplay Accepted File Size
  30k for Static or Animated Creative (JPG, GIF, PNG) 40k for Flash Creative (SWF)

ReachDisplay Accepted File Types
 JPG (Static)  GIF (Static or Animated)  PNG (Static)  SWF (Flash or Animated)

ReachDisplay Accepted Banner Sizes
   300x250 (Medium Rectangle) 160x600 (Skyscraper) 728x90 (Leaderboard)

ReachDisplay Flash Specifications
      All animations must be no longer than 15 seconds. All animations must not repeat more than 3 times. Frame Rate must be 15-20 fps. All Flash ads must be published for Flash Player version 4 through 8 (later versions will not be accepted). All Flash ads must be published in Actionscript version 1 or 2 (version 3 will not be accepted). Click Tags: All Flash banner ads are required to support the clickTAG variable. The clickTAG is the tracking code assigned by the publisher to an individual ad. It allows the publisher to register where the ad was displayed when it was clicked and helps ReachLocal evaluate the effectiveness of the banner creative. The variable name must be reflected exactly as follows: clickTAG (upper-case TAG; no space between click and
TAG; not click tag, Click Tag, or any other form).

The Flash banner ad is required to contain the code for the clickTAG parameter EXACTLY as it appears below: on (release) { if (clickTAG.substr(0,5) == "http:") { getURL(clickTAG, "_blank"); } } The exact code above* should be copied and pasted onto a button symbol that covers the whole display creative. It does not go on individual frames, and only needs to be included once. There should be no URLs added to the clickTAG.
*Additional Web Developer Information: Depending on the structure of your Flash ad, it may be necessary to prepend "_root." or "_level0." to the clickTAG above, resulting in "_root.clickTAG" or "_level0.clickTAG".

All Flash (SWF) files should be provided in a compressed (zipped) folder. To compress the file or folder, right-click and select “Send To > Compressed (zipped) Folder”.

(Flash Specifications Continued on Next Page)

Training

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REACHDISPLAY CREATIVE GUIDELINES
ReachDisplay Flash Specifications

(Continued)

Tracking Event Constraints: We do not allow the specific tracking of user interactions that do not involve clicks. Prohibited tracking parameters include: View-through tracking, Key-modifier tracking and Mouse location tracking. The code of all Flash ads is reviewed as they are uploaded to the publishers. The following coded behaviors have restrictions on their use: Extra Calls Audio Tracking Bypass Cursor Behavior Random Numbers The ad code cannot make external server calls for additional Javascript or other functionality. All functionality must be localized to the code itself. The ad may contain user-initiated audio only. The behavior of your ad cannot be changed ad to avoid or eliminate the redirect URL. The ad may affect or change a user's mouse cursor (arrow) only after the user initiates an action. The ad may not include code that generates or uses random numbers.

ReachDisplay General Creative Standards
     Borders: All ads must contain a definitive border to clearly identify where the page ends and the advertisement begins. Phone Numbers: If present, creative must reflect a static number. Sponsored Message: The sponsor of the advertising message must be clearly identified. Offers: If reflected in the creative, the offer must display an expiration date, be clearly supported on the advertiser’s landing page and be accompanied by the necessary disclosures. Compliance: It is the advertiser's responsibility to ensure that all product claims, warranties or guarantees obey applicable laws & regulations.

Unacceptable Settings for ReachDisplay Creative
     Bait & Switch Tactics (Defined: Advertising that promotes an unavailable product or price as a means of luring the
user into purchasing a different product)

False Functionality (Defined: Contain graphics that simulate interactivity where no such interactivity exists) Error Messages (Defined: Resemble errors or Windows/Mac/Unix dialogue boxes) Prompt a Download Imitate Headlines (Defined: Mimic news headlines in design, tone, third person sentence structure, or topic)

Content Prohibited by ReachDisplay
     Non-Family Safe Content (including, but not limited to, offensive content, nudity and mature themes) Firearms and Ammunition Products Casinos and Gaming Drugs and Pharmaceuticals Adult Products or Services Tobacco & Alcohol Products (excluding Beer & Wine) Refer to ReachLocal’s Prohibited Content (doc) for the full list.
Please contact your CSC, ReachLocal Account Manager or ReachLocal Support with questions.


Training

ReachLocal Global Learning & Performance Systems. Not for distribution. v.5.4. © 2009 ReachLocal, Inc. All Rights Reserved. REACHLOCAL® is a registered trademark. Page 2 of 2