Submitted to : KURUKSHETRA UNIVERSITY, KURUKSHETRA In the partial fulfillment for the degree of

Master of Business Administration (MBA) (Session: 2010-12)
Submitted to: Mr. Pankaj Arora Astt. Professor MBA Deptt. GGSITMS, YNR Submitted By POONAM MBA( FINAL )


Poonam, MBA-III, 2011



I, Poonam, a bonafide student of MBA, Guru Gobind Singh Institute of Technology & Management Studies, Yamuna Nagar hereby declare that the material embodied in this project entitled “CONSUMER PERCEPTION REGARDING NEWS PAPER & MAGAZINE” is an organized and original piece of work conducted by me and same has not been submitted in any other university or Institution for the award of any degree or diploma in any discipline.



Poonam, MBA-III, 2011



“Gratitude Is Not A Thing Of Expression; It Is More A Matter Of Feeling.” I take this opportunity to express my profound debts of gratitude and obligations, to honorable Director, Dr. P.P. Singh, Guru Gobind Singh Institute of Technology & Management Studies, Yamuna Nagar, for his most valuable help at all stages of my work. His learned advice and guidance always kindled inspiration in the face of difficulties encountered in the course of this project work. I am also thankful to my mentor Mr. Pankaj Arora, (Assistant Professor) of MBA Department. Guru Gobind Singh Institute of Technology & Management Studies, Yamuna Nagar, for allowing me to work on this project works and for her kind help always.

I am also thankful to the respondents, all my friends for their kind and valuable guidance, whom I consulted for my present work.


Poonam, MBA-III, 2011


2 Introduction to Print Media 1.1 Industry Review 1.A Chapter 1 CORPORATE PROFILE 1.4 News Paper Chapter 2 COMPANY PROFILE 2.2 Product at a Glance 2.1 About Company 2.3 Profit & Loss Account Poonam. MBA-III.1 Ratio Analysis 3.3 News Print Media 1.2 Comparative Balance Sheet 3.4 Swot Analysis Chapter 3 FINANCIAL STATEMENT ANALYSIS 3.3 Mission and Vision 2. 2011 4 .TABLE OF CONTENTS PART .

making it a great learning experience. Chandigarh. I am thankful to all the employees at Times of India.ACKNOWLEDGEMENT I express my sincerest gratitude to Mr. Vishal Sharma for answering all the queries and to provide me with invaluable insight and guidance for my project. Pankaj Arora for providing us the opportunity to do summer internship in his esteemed organisation. Vishal Sharma for his encouragement. MBA-III. 2011 5 . Poonam. For providing me all the information and help I required for the completion of this project. support and cooperation extended to me during my stay at Times of India. I would like to express my gratitude to Mr. I would also like to extend my sincere gratitude to Mr. Chandigarh.

The capture of such information is of course. capital of partnership firms. their break-up. mutual funds. debt instruments. or other investments such as in immovable properties. debt instruments. The investments could be in equity shares. preference shares. Investments made by investment companies that are engaged entirely. This is the manner in which information is usually disclosed by companies in their Annual Reports. in terms of equity shares. mutual funds. in the business of purchase and sale of securities for making profits from these are not included in this data field. Total investments (this data field) are reported net of dimunition of the value of investments. The sum of all such investments outstanding at the end of the balance sheet date is captured in this data field. Poonam. debentures.Executive summary Companies often make investment in shares. bonds. subject to disclosures by the companies in their audited Annual Reports. etc is reported on a gross basis. Other desegregations of investments are by trade and non-trade nature of the investments and the value of marketable securities. etc. However. or essentially. mutual funds. etc. Book value and market of quoted investments are captured separately. MBA-III. There is one exception. They could be for long-term or short-term purposes. Investments of such companies are treated as stock in trade and not investments. Investments by all other companies are included in this data field. 2011 6 . The total value of all such investments is captured in this data field.

which is still extant.Increase in the literacy rate has direct positive effect on the rise of circulation of the regional papers. the Bombay Herald appeared. The first Hindi newspaper. the Bengal Gazetti. The first issue of this daily was published from the Serampore Mission Press on May 23.g. The next reason being localization of news. the first newspaper from Bombay. the Calcutta General Advertise or the Bengal Gazette in January. The second reason being the growing literacy rate. the Samachar Sudha Varshan began in 1854. students in Maharashtra are compulsory taught Marathi language and hence they are educated in their state language and the first thing a literate person does is read papers and gain knowledge and hence higher the literacy rate in a state the sales of the dominating regional paper in that state rise. In the same year. Telugu. Poonam. beginning with Eenadu. Marathi. with the publication of the Bengal Gazette from Calcutta. Indian regional papers have several editions for a particular State for complete localization of news for the reader to connect with the paper. 1818. followed by the Bombay Courier next year (this newspaper was later amalgamated with the Times of India in 1861). The Indian language papers have taken over the English press as per the latest NRS survey of newspapers. MBA-III.Industry Overview: Print Media in India Indian print media is one of the largest print media in the world. The first newspaper in an Indian language was the Samachar Darpan in Bengali. Since then. The history of it started in 1780. 1780. History James Augustus Hickey is considered as the "father of Indian press" as he started the first Indian newspaper from Calcutta. Urdu and Bengali. 1822 the first Gujarati newspaper the Bombay Samachar was published from Bombay. The people are first educated in their mother tongue as per their state in which they live for e. 2011 7 . Tamil. On July 1. Malayalam. a telegu daily started by Ramoji Rao. Ganga Kishore Bhattacharya started publishing another newspaper in Bengali. the prominent Indian languages in which papers have grown over the years are Hindi. In 1789. The main reasons being the marketing strategy followed by the regional papers.

Even Advertisers saw the huge potential of the regional paper market. Thus regional papers aim at providing localized news for their readers.Malayala Manorama has about 10 editions in Kerala itself and six others outside Kerala. Poonam. partly due to their own research and more due to the efforts of the regional papers to make the advertisers aware of the huge market. MBA-III. 2011 8 .

OBJECTIVES After studying this lesson. we will be able to do the following : identify the different forms of print media. NEWSPAPERS Print media generally refers to newspapers. There are newspapers published in the evening also. A basic understanding of the print media is essential in the study of mass communication. HISTORY OF PRINTING Have you seen a palm leaf? There was a time when people used to write on palm leaves. Poonam. differentiate between print and electronic journalism. MBA-III. Print media has the advantage of making a longer impact on the minds of the reader. Newspapers collect. magazines. This was before the discovery of paper. Even after the advent of electronic media. Print media is one of the oldest and basic forms of mass communication. weeklies. 2011 9 . the print media has not lost its charm or relevance. as you know is one of them. They are called eveningers. describe the evolution of newspapers in India. discuss the history of early printing. During the Maurya period. edit and print news reports and articles. with more in-depth reporting and analysis.INTRODUCTION TO PRINT MEDIA Print media. The contribution of print media in providing information and transfer of knowledge is remarkable. THE FIRST NEWSPAPER Which was the first newspaper published in the world? It is very difficult to point out a single newspaper as the first one. monthlies and other forms of printed journals. It includes newspapers. Some of the old manuscripts written on palm leaves are preserved in our National Manuscript Library in Delhi.

They tried to suppress publication of newspapers. Confiscation of a newspaper is a rare action taken by the authorities if that paper publishes some news report or article that they think is highly objectionable. It was from Calcutta that the first newspaper was published from India. Calcutta city gave the country five Nobel Laureates. the office of the paper is sealed and the publication stopped. It was a Britisher who started the first newspaper in our country.He published reports attacking the East India Company officials. He continued his criticism of British authorities . All of you must have heard about Nobel Prizes. The first Post and Telegraph office and the first western style bank were also opened in Calcutta. It was popularly known as “Hickey’s Gazette”. Our Supreme Court also began functioning from that city. they confiscated his paper and press in 1782 and stopped its publication. It has another title “Calcutta Advertiser”. Mother Theresa. Sir C. Copies of the Bengal Gazette are still kept in the National Library in Kolkata and the British Museum in London.The first Metro Rail was also in this City. 1780 James Augustus Hickey launched the “Bengal Gazette”. MBA-III. Calcutta has also many other firsts in the history of India. The first issue of the paper had two pages and later it was increased to four pages. Poonam. V Raman. 2011 10 . Hickey was asked to leave the country. Rabindranath Tagore. On January 29. Finally. the government transfers the press and other materials of the publication to the treasury Thereby. You will find it interesting to note that Calcutta has one more first . Hickey was a very bold editor. It’s size was 35 cms x 24 cms. The British authorities arrested Hickey many times. Through confiscation. The British East India Company did not consider freedom of the press as good for society. Ronald Rose and Amartya Sen. He was sent back to England. The first Railway Company was started here. Did you know that Calcutta was once the capital city of India? From 1774 to 1922 Calcutta was the Capital of India.NEWSPAPER PRINTING IN INDIA Do you know the old name of Kolkata City? It is Calcutta.

Many of you might have heard about “The Jungle Book”. these were replaced by monotype and linotype. For a long time. called the “Navjeevan”. Rudyard Kipling. Gandhiji insisted that his papers will not carry any advertisements. In the regional languages. MBA-III. these were produced by hand composing. many newspapers were started in different parts of the country. Later. Some of the leading English newspapers were also launched during this time. The reformation of Hinduism. He was also a great editor. in Gujarati. many social reformers began actively campaigning for radical changes in Indian society.CULTURAL AWAKENING AND FREEDOM MOVEMENT Towards the end of the 19th century. Poonam. When Mahatma Gandhi returned to India. The author of “The Jungle Book” . in 1923. Typesetting in computers. ADVENT OF MODERN TECHNOLOGY Have you ever wondered how the pages of a newspaper are printed ? From the days of wooden block printing. “The Times of India” (1861) was started as a paper supporting the British. But all his publications had wide circulation among readers. Desktop publishing has become quite common now. “The Amrita Bazar Patrika”(1868). He took over “Young India”. the weekly started by the Home Rule Party in 1918. started “The Pioneer” in 1866 from Allahabad. a machine operated by a key board was used to compose letters. Technological revolution has modernised the print media. newspapers have undergone a sea change. offset printing and laser printing have taken over. some papers that were launched during that period continue even now as leading papers like “Malayala Manorama” (1888). “The Hindu” (1887) and “The Tribune”( 1880) were also started during this period. he gave a great impetus to the freedom movement. Gandhiji started the “Harijan” under the editorship of Mahadev Desai. “The Statesman” (1875). “The Hindustan Times” was started later. This has also become obsolete now. All this led to a boom in the newspaper industry in India. Later. Inspired by these great leaders. 2011 11 . the move for abolition of sati and efforts to encourage widow remarriage were some of the major reforms. In this process. Gandhiji also launched another weekly.

Internet is a computer based worldwide interlink network. Morning newspapers are generally broadsheets. 2011 12 . “Grihasobha” and “Vanitha” are monthlies. please go and see what is happening there. A tri-monthly is one which is published every three months. In India most of the evening papers are tabloids.com. Examples are “Mid-day” and “ Metro Now”. Each paper has a dotcom name for their site. India Today. Champak. Examples include “The Times of India “and “Hindustan Times”. For example. Poonam. Then there are certain publications that come out only once a year which are called annuals. They are broadsheets. tabloids and Berliners or Midis.Presently some of the new morning papers have also adopted the tabloid format.times of india. Newspapers are classified into three categories according to their size. This has made revolutionary changes in communication the world over. In India. How do you differentiate beween them? A weekly is published once a week and a monthly once a month.SIZE OF NEWSPAPERS You may have noticed the fact that all newspapers are not of the same size. OTHER FORMS OF PRINT MEDIA Filmfare. A fortnightly is published once in two weeks. some are big. So a person sitting in India can access an internet site in USA through the computer network. “India Today” is a weekly. all major newspapers are broadsheets. Are these names familiar to you ? They are also part of the print media. MBA-III. while “Champak” is a fortnightly. These are also known as quarterlies. They are published at regular intervals.Tabloids are only half the size of broadsheets. some small and some are very small.com or www.hindustantimes. the internet edition of that newspaper is free of charge and is accessible if you have a computer and internet connection. like www. Can you tell the difference between newspapers and magazines ? Like newspapers. Outlook . Grihasobha. magazines and weeklies are other forms of print media. Recently almost all newspapers have internet editions. The Week. It has no country barriers. A biweekly is published twice every week. the Hindustan Times or Indian Express or Times of India can be read on the internet through their net editions. They are big in size. INTERNET PAPERS AND EDITIONS Have you seen an internet cafe? Nowadays internet cafes are as common as STD /ISD booths. Chandamama. While you have to pay for buying a newspaper. But they are not newspapers. They are called magazines. If you have not visited an internet café.

media. India has 28 states and seven union territories . Only a literate its contents though the written matter person can read it. Though both print and electronic media deal with mass communication. Frequent update of news Even a minute-to-minute update is is not possible. In print media readers have Viewers cannot go back and recheck the choice to go back and what they have seen. possible. Poonam. 2011 13 . Print media provides more Less scope for such long indepth scope for indepth analysis of analysis events. the print media was the only form of mass communication. there are certain basic differences. 4. 2. 5. Language is more literary Language used is spoken and more and flowery and reader – viewer -friendly. 7. scope for a live discussion. Print media does not provide Live discussions are possible. 3. What they have read. on the screen cannot be read. Literacy is a basic Even an illiterate person can requirement for the print watch a news bulletin and grasp media. recheck.DIFFERENCES BETWEEN PRINT MEDIA AND ELECTRONIC MEDIA After the advent of printing nearly six centuries ago. MBA-III. When India became Independent in 1947. Then came the electronic medium. Among them 330 were newspapers and 3203 were other publications. India is known for its vastness of area. News can be updated Usually a morning paper anytime.Most of them have their own language. carries news received upto the midnight of the previous day. Print Media Electronic Media 1. 6. diversity of culture and multiplicity of languages which are spoken and written. LARGEST CIRCULATED DAILIES India has a live and active print media. there were only 3533 newspapers and periodicals. Print media works There is no deadline for the electronic according to a deadline.

Delhi: 11.042 The third largest circulated daily: Hindustan Times.36. as on 31s' March.545 The number of newspapers that submitted Annual Statements 8. MBA-III.611 The largest number of newspapers & periodicals that submitted Annual Statements in any Indian language (Hindi): 4.07. Kolkata.064 The state with the largest number of registered newspapers (Uttar Pradesh):9.644 The largest circulated multi-edition Daily° The Times of India. English. Poonam.075 The second largest circulated multi-edition Daily: Dainik Jagran. 12. 3.131 The second largest number of newspapers & periodicals that submitted Annual Statements in any language (English) .38.Indian Newspaper Industry: Some Facts The total number of registered newspapers. English(six editions):25. Chennai (Printed from 12 different Printing Press): 11.927 The second largest Dumber of newspapers & periodicals registered in any language (English): 9.512 The total circulation of newspapers : 18.122 The second largest circulated Daily: The Hindu . English.074 Percentage of growth of total registered publications over the previous year.68. 2006: 62.42. 2011 14 .483 The number of new newspapers registered during 2005-06: 2. 864 The largest circulated Ananda Bazar Patrika Bengali.885 The state with the second largest number of registered newspapers (Delhi) 8.43% The largest number of newspapers & periodicals registered in any Indian language (Hindi): 24.34.

316 The largest circulated periodical: The Hindu. there has been witnessed an Impressive explosion of newspapers at all levels. One of the oldest newspapers of India.02. and English are published and circulated throughout the country. 2011 15 . both at the national as well as at the regional levels. circulation and readership. MBA-III. etc to depict all kinds of news for readers. English.11. The most unique fact of the Indian newspaper industry is that newspapers in various regional languages. Weekly. the Indian newspaper industry has achieved tremendous ground of success for various newspapers that are circulated throughout the country. Chennai (Printed f rom 12 different Printing Press) :11. Hindi. The Indian English Newspaper Sector is the most published and circulated lot in the Indian newspaper industry. It has been almost two centuries now since the inception of the oldest newspaper in the country.783 Metrics Newspapers in India are measured on two parameters. The Indian newspaper industry has the record of giving the most number of newspapers to the readers. Circulation is certified by the Audit Bureau of Circulations which is an industry body. Indian English Newspaper Newspaper is the oldest and the most conventional method of giving news on a wide array of topics to the people at their doorstep. A typical Indian English newspaper serves as an ideal banner Poonam.(fifteen editions):21. The newspaper industry at the global arena has come a long way from presenting news in black and white to adopting the most innovative of methods.Hindi. including colored background and text. unique paper materials. During this period. With the newspaper industry as a viable platform for the proliferation of advertising and marketing of public relations. The Statesman was founded in 18189 and still continues to maintain the same status that it used to command. It audits the paidfor circulation of the member newspaper companies.

comes second. which grew its readership by 103%. Its website http:/Iwww. is however. posting a 15.370 /0. but has since been discontinued as a daily by its joint promoters Bennett. which grew 11. Ltd and HT Media Ltd. of the top 24 most read English. lost 14. DNA.conhi provides complete details on various modes of advertising and marketing. only six registered a gain in readership. dailies. not counting Metro Now. MBA-III. grew the most. The more the readers or viewers of the advertisements. The New Indian Express. targets these newspapers for the showcase of their services. Newspapers act as the ideal method of public relations due to its strength as the best way of communication. 2011 16 .67% growth in readership. Mint.for companies who would look forward to advertise their products or services keeping in mind the strength of the readers nationwide. including newspaper as a powerful tool: As per Indian Readership Survey 2011. which lost 11. This. most of the companies highlighting their services and products for the citizens. it stands at an advantage of making its stand in full view of the massive number of readers.pitchonnet. the more impact that the advertisements have made in the minds of the people.37%. followed by The Indian Express. Since a newspaper is the first thing that most of the citizens of the country go through early in the morning. Here's the complete picture: Poonam. HT Media's business daily. Pitch on Net is an online advertising portal that highlights various forms of advertisements and marketing services.An Indian English newspaper being the most read newspaper in the country. Coleman & Co.19% of its readers.

English Newspapers Poonam. MBA-III. 2011 17 .

MBA-III. 2011 18 .Poonam.

during the British Raj. In the year 2008. Ltd. It contained news from Britain and the world. across all formats (broadsheet.Company profile The Times of India (TOI) is an English-language daily newspaper in India. According to ComScore.14 million) it was certified by the Audit Bureau of Circulations (India) as the world's largest selling Englishlanguage daily newspaper. the Times of India is the most widely read English newspaper in India with a readership of 70. Published every Saturday and Wednesday.035 million). Berliner and online). tabloid. placing as the 8th largest selling newspaper in any language in the world. The Bombay Times and Journal of Commerce was launched as a semi-weekly edition. the Bombay Times was renamed Poonam. MBA-III. Coleman & Co. ahead of the New York Times. Daily Mail and USA Today websites[citation needed. The daily editions of the paper were started from 1850 and in 1861. Indiatimes (and not TOI online) is the world's most-visited newspaper website with 159 million page views in May 2009. It is owned and managed by Bennett.35 lakhs (7. According to the Indian Readership Survey (IRS) 2010. as well as the Indian Subcontinent. compact. History The Times Of India was founded on 3 November 1838 as 'The Bombay Times and Journal of Commerce' In Mumbai. which is owned by the Sahu Jain family. This ranks the Times of India as the top English newspaper in India by readership. The Sun. 2011 19 . Washington Post. It has the largest circulation among all English-language newspapers in the world. the newspaper reported that (with a circulation of over 3.

That angered the Anglo community. Ltd. Knight proved a skilled writer and passionate reformer. In the 19th century this newspaper company employed more than 800 people and had a sizable circulation in India and Europe. he changed the name from the Bombay Times and Standard to the Times of India. When the Sepoy Mutiny erupted. It was after India's Independence that the ownership of the paper passed on to the then famous industrial family of Dalmiyas and later it was taken over by Sahu Shanti Prasad Jain of the Kunal Jain group from Bijnore. he bought out the Indian shareholders and merged with the rival Bombay Standard. This company. business interests. and cultural spokesmen. attacking annexation policies that appropriated native lands and arbitrarily imposed taxes on previously exempt land titles. In 1861. and started India's first news agency. along with its other group companies. India's press in the 1840s was a motley collection of small-circulation daily or weekly sheets printed on rickety presses. known as The Times Group. and exposing school systems that disregarded Indian customs and needs.The Times of India. but attracted the Times's Indian shareholders. Robert Knight (1825–1892) was the principal founder and the first editor of the Times. and regional subcultures of India. tribes. also publishes The Economic Times. frequently resisting the attempts by governments. the Navbharat Times (a Hindi-language daily broadsheet). Knight led the paper to national prominence. Mumbai Mirror. Poonam. The Times of India is published by the media group Bennett. 2011 20 . The son of a London bank clerk from the lower-middle-class. MBA-III. who made him the permanent editor. Pune Mirror. It wired Times dispatches to papers across the country and became the Indian agent for Reuters news service. Few extended beyond their small communities and seldom tried to unite the many castes. The Anglo-Indian papers promoted purely British interests. Bangalore Mirror. UP. Coleman & Co. Ahmedabad Mirror. the Maharashtra Times (a Marathi-language daily broadsheet). ridiculing income taxes. He broke with the rest of the English language press (which focused on Indian savagery and treachery) and instead blamed the violence on the lack of discipline and poor leadership in the army. Knight blasted the mismanagement and greed of the Raj. Knight was acting editor of the Bombay Times and Standard. Knight helped create a vibrant national newspaper industry in British India. In 1860. Knight fought for a press free of prior restraint or intimidation.

2011 21 . Their main rivals in India are The Hindu and Hindustan Times. VPL used to publish two Kannada newspapers Vijay Karnataka and Usha Kiran and an English daily Vijay Times. MBA-III. which hold second and third position by circulation.In late 2006. the Kannada edition was launched in Bangalore and in April 2008 the Chennai edition was launched. Times Group acquired Vijayanand Printers Limited (VPL). The Times of India has its markets in Mumbai Delhi Chennai Kolkata Bangalore Hyderabad Ahmedabad Pune Chandigarh Lucknow Nagpur Jaipur Goa Soon its Bhopal market will be operational. Vijay Karnataka was the leader in the Kannada newspaper segment then. In January 2007. The Times of India is printed from the following places: Ahmedabad Allahabad Bangalore Bhopal Bhubaneswar Chandigarh Chennai Poonam.

000 copies. Poonam. 2011 22 .433.Coimbatore Delhi Goa Gurgaon Hubli Hyderabad Jaipur Kanpur Kolkata Lucknow Mumbai Madurai Mysore Nagpur Noida Patna Rajkot Ranchi Surat Thane Thiruvananthapuram Vadodara Varanasi The total average circulation for 2010 was 3. MBA-III.

Laxman ("You Said It" editorial cartoon. Columnist Gautam Adhikari. Response – Ascent Supplements The Times of India comes with several city-specific supplements. Sunday TOI Kaushal Thakkar. columnist Jaideep Bose. currently Consulting Editor and columnist M J Akbar. Current Chairperson Samir Jain. Editor-Online Vinita Nangia. Ahmadabad Times and Chennai Times. K. MBA-III. Editorial Consultant Russi Karanjia. Pune Times. assistant editor during the 1930s Trivadi. Executive Editor Dileep Padgaonkar. "Jugular Vein. humor pieces. Nagpur Times. Sr. MD Ronit Malhotra." cartoonist.Persons Associated with Times of India Indu Jain. Poonam. Chetan Bhagat. CEO Jug Suraiya (associate editor. columnist and humorist well known for his editorials. columnist. "The Siege Within" and former Editorial Team Gurcharan Das. and satirical poems. "Swaminomics") R. columnist. Editorial Director Arindam Sen Gupta. Hyderabad Times. Editor-Times Life Shobha De. Product Manager. Columnist. Bangalore Times. Lucknow Times. "Dubyaman II") Swaminathan Aiyar (columnist. Former Editor. such as Delhi Times. 2011 23 . former Executive Editor. "Erratica" Vinay Pandey. featuring the famous Common Man) Rukmini Subramanian. Columnist. Vice-Chairman & Publisher Ronit Malhotra. The Times of South Mumbai. Bombay Times. Senior Writer Bachi Karkaria.

Ltd Poonam. 2011 24 .Other Regular Supplements: Times Wellness (Saturdays) Education Times Times Ascent (Wednesdays) ZIG WHEELS Times Life (Sundays) Wee Wonder Rouge What’s Hot Address The Brands of Bennett. MBA-III. Coleman & Co.

2011 25 . MBA-III.Poonam.

Poonam. MBA-III. 2011 26 .

Poonam. 2011 27 . MBA-III.

2011 28 . MBA-III.Poonam.

Coleman & Co. 2010 front page of the Mumbai edition of The Times of India Type Daily newspaper Format Broadsheet Owner Bennett.The Times of India: At a Glance The June 26. MBA-III. 2011 29 . Ltd. Publisher The Times Group Editor-in-chief Jaideep Bose Associate editor Jug Suraiya Founded 3 November 1838 Poonam.

146. 2011 30 .com Poonam.Political alignment Conservative Language English Times House Headquarters 7 Bahadur Shah Zafar Marg. New Delhi. Delhi 110002 Circulation 3. MBA-III.000 Daily Sister newspapers The Economic Times OCLC number 23379369 Official website Timesofindia.

2011 31 . MBA-III.1showing different branches of BCCL Poonam.3.Figure 1.

Reaching 2468 cities and towns. 2011 32 .3 million copies circulated daily. 55 sales offices.5 dailies including two of the largest in the country with approx 4. It reaches out from: 11 publishing centers. Subsidiaries: Its subsidiary companies are-TPT.Main Businesses: Its main business and major brands “The Times of India”.“first morning compact daily”. TGB and WWM etc. MBA-III. 2 lead magazines. Over 7000 employees. 15 printing centers. TIL & ENT. Times Syndication service. The Times Group (BCCL): BCCL: is the largest media services conglomerate in India. Poonam. 32 Radio Stations. TIML Golden Square. 29 niche magazines. MISSION “Create & build brands with differentiated content to capture relevant audiences and market the value of these to advertisers to help them sell and strengthen their brands”.

MBA-III.Figure 1.3 The Mantra of Company Poonam.3. 2011 33 .

• People focus more on education etc. EXTERNAL FACTORS Poonam. Daily English newspaper with rich supplements. • 1st rank in circulation in India & 8th in world. Big Brand. • World class printing machine- WEAKNESSES • • • • • Late & repeated news Less information about stock market Grammar and vocabulary mistakes. Goss • 110.2 SWOT ANALYSIS Table 1. • Good support from Times group companies.3. 2011 34 . good reputation in the minds of customer. • English is international language. THREATS People are getting knowledge form Internet. MBA-III. • Life style being hi-fi.. career.000 copies per hour OPPORTUNITY • Literacy rate increases day by day. • • • Invitational prices. Radio etc. T. Everyone wants to learn it.1. Launches good campaign. Pictures of nude girls Late circulation in small cities Lake in covering useful news for competitive students • Geoman. Day by day readership of “The Hindustan” (2 position) and “The Hindu” (3 position) increases very fast.3.2 showing SWOT of “The Times of India”INTERNAL FACTORS STRENGTHS • • Oldest newspaper (1838).V.

8 o i 0. It shows strong liquidity position of organization become stronger Poonam. 2011 35 .79 23551.62 0.6 t a R t 0.62 0.61 0. However.CURRENT RATIO Current ratio may be defined as the relationship between current assets and current liabilities.61 0.51 0. the rule of thumb for this ratio is 2:1.16 25227. MBA-III.2 u C 0 0. organization’s current ratio is more than 2 from last two years.99 15642.88 38228.85 Current Liabilities (B) 21396.64 Current Ratio (A/B) 0.51 2008 2009 Years 2010 Interpretation:The liquidity position of Standard Chartered Bank has improved over the period of time. Current Ratio = Current Assets/Current Liabilities Years March 2008 March 2009 March 2010 Current Assets (A) 11115.4 n e r r 0.

It reflects the relative position of the equity holders and the lenders and indicates the company’s policy on the mix of capital funds.97 22555. it shows a rather risky financial position from the long-term point o view.45 9.50 10 8 y t i u 6 q E / t 4 b e D 2 0 2008 2009 Years 2010 Interpretation: Generally.19 Equity 12899. If the debt-equity ratio is more than that.17 230510. MBA-III.78 165083. debt-equity ratio of 2:1 is considered safe.DEBT EQUITY RATIO This ratio indicates the extent to which debt is covered by shareholders’ funds.98 7. High debtequity ratio is a danger sign for the long-term lenders. 2011 36 .99 24663.26 Debt/Equity 7. The debt to equity ratio is calculated as follows: Debt equity ratio= external equity\ internal equity Years 2008 2009 2010 Debt 99818. Poonam.

37% 67.22% 63.00% n ratio 55.00% to total 65. Poonam. the reliance on outsiders the better it will be if this ratio is up to 50% or 55%.00% Funded debt 70.00% capitalizatio 60.00% 2008 2009 year 2010 Interpretation: The lesser the ratio. this ratio may be to tolerable and not beyond in this case we can say that the Insurance Company is more depended on outsider funds. 2011 37 . MBA-III.51% Funded debt to total capitalization ratio 75.FUNDED DEBT TO TOTAL CAPITALIZATION RATIO The ratio establishes a link between the long term fund raised from outsiders and total long term fund available in the fund . Funded debt to total capitalization ratio= Funded debt\ Total capital Years Funded debt Total capital Funded debt to total capitalization ratio March 2008 March 2009 March 2010 335444960 385219136 512560263 464444672 610779052 759192907 72.

2011 38 .Poonam. MBA-III.

56 43 e r a42 h41 s r 40 e p39 t i f 38 o r 37 P g36 n i 35 t a r 34 e p33 O 2008 2009 years 2010 Interpretation: The main objective of this ratio is to find out the difference between operating profit and reported profit.67 Operating Profit per share 36. in Crore) No. of equity shares Years Operating Profit (Rs. Poonam.19 2008 2009 2010 2679. 2011 39 .78 3269.75 42.37 36. of equity share (In Lacs) 7367.24 8992. So that expenses after the operating profit should be reduced and company declares higher dividend to its shareholders.94 3793.OPERATING PROFIT PER SHARE Operating Profit Operating Profit per share = No.16 8898. MBA-III.

24 8992.P.P. 2008 2009 2010 632.5 2008 2009 Years 2010 Interpretation: This ratio indicates that company declare higher dividend to its shareholders and very second year increases the dividend per share.50 8. Poonam. in Crore) No. of equity shares (In Lacs) 7367.) Profits remaining after payment of tax and preference dividend are available to equity share holders. MBA-III. is the dividend distributed to equity shareholders dividend by the number of equity share. D 9 8. Dividend paid to equity share holders D.5 .S.96 759. S .5 8 7.33 901.S. of equity shares Years Dividend Paid to equity shareholders (Rs.50 10.00 10 9. It shows the higher profit earning capacity of the company.S. D.17 8.DIVIDEND PER SHARE (D.P.P. P .67 D. = No.16 8898.S. 2011 40 .

Poonam. Solvency Ratio= Total liability to outsiders\ Total assets Years Total liability to outsiders Total assets Solvency Ratio March 2008 1547594341 March 2009 2289429626 March 2010 3199948482 1676594053 92. more satisfactory or stable is the solvency position of company.00% Ratio 91.30% 2513889542 91.SOLVENCY RATIO Solvency ratio indicates the relationship between the total liabilities to outsiders to total assets. but in Insurance Company case this rule is not applicable because the Insurance Company is depend on outside funds. 2011 41 . In this the solvency ratio is near 92%.8% Solvency Ratio 93.00% 90. MBA-III.07% 3446581126 92.00% Solvency 92.00% 2008 2009 year 2010 Interpretation: Lower the ratio of total liability to total assets.

preference dividend / Equity. higher the ratio is better. 2011 42 . Return on equity ratio=Net profit after interest & tax .00 % 0.00 % 10. Poonam. In Standard Chartered Bank the return on equity capital is increased every year.58% Return on equity ratio 40. MBA-III.54% 34.00 % Return on equit y rati o 200 8 200 9 yea r 201 0 Interpretation: Generally.00 % 30.22% 28.00 % 20.RETURN ON EQUITY CAPITAL RATIO This ratio is more meaning full to the equity shareholder who are interested to know profits earns by the company and those profit which can be made available to pay dividend to them. Share capital Years Net profit after interest & Equity share capital tax – preference dividend Return on equity ratio March 2008 March 2009 March 2010 20082981 25400712 31102165 73677580 88983450 89934370 27.

341.920.980.115.510. Crore) March 2008 Equity share capital Share application money Preference share capital Reserves & surplus Secured loans Unsecured loans Total 889.813.39 5.87.17 44.64 -14.14 3.88 -9. loans & advances Less: current liabilities & provisions Total net current assets Miscellaneous expenses not written Total Book value of unquoted investments Market value of quoted investments Contingent liabilities Number of equity share outstanding (Lacs) 15. 2011 43 .41 8992.Comparative Balance Sheet March 2010 Sources of funds Owner's fund 899.987.00 23.642.99 21.00 11.547.45 Uses of funds Fixed Assets 6.771.56 --2.65 --1.818.16 -10.35 Current asses.07.16 736.227.52 ----1.038.99 8898.79 25.375.968.311.083.96 ----1. MBA-III.00 21.55.42 189.78 1.585.551.228.413.090.257.525. 4.46 7367.487.676.16 --1.316.20 --99.84 Net current assets 23.34 --350.04 96.694.78 --80.92 Loans funds --2.57 --1.923.30 50.83 --350.639.487.15 Notes: ----1.66 91.02 350.94 71.75 Gross Block Less: revaluation reserve Less: accumulated depreciation Net Block Capital work-in-progress Investments 5.396.718.85 3.16 Poonam.67 March 2009 (Rs.99.19 2.71 147.30.24 66.17 1.85 38.75 0.65.

78 --3.10 1.08 --2.128.66 901.Profit Loss Account March 2010 Income Operating income 28.587.102.112.17 4.89 590.25 6.56 309.30 759.02 3.22 Poonam.22 --3.570.12 --2.838.10 ----737.78 448.88 522.17 --153.616. 2011 44 .95 984.07 3.46 17.46 3.00 115.403.29 632.727.735.335.540.53 2.18 --4.457.349.73 16.39 ----1.248.96 --90.532.36 --2.557.96 9.83 March 2009 (Rs.058.50 1.082.862.50 544.94 466.98 2.358.305.110.995.75 1.45 623.95 7.17 556.269.25 2. MBA-III.10 2.29 840.650.728.07 2.33 --106.43 2.679.31 --2.13 Expenses Material consumed Manufacturing expenses Personnel expenses Selling expenses Administrative expenses Expenses capitalised Cost of sales Operating profit Other recurring income Adjusted PBDIT Financial expenses Depreciation Other write offs Adjusted PBT Tax Charges Adjusted PAT Non recurring items Other non cash adjustments Reported net profit Earnings before appropriation Equity dividend Preference dividend Dividend tax Retained earnings ----1.00 2.537.22 3.45 3.20 2.63 4.005.71 1.28 -2.946. Crore) March 2008 11.517.79 --3.793.007.597.41 601.69 --8.741.


Poonam. MBA-III. most up market newspaper. Most of the advertising in the past has been functional in nature. It reflects struggle. The Chief Manager of advertising at The Times of India was evaluating effectiveness of its campaign in building The Times of India as a national brand. success and failure in an Indian’s life. It has concentrated on promoting Times of India as a brand with functional elements like ‘largest circulated ‘English newspaper. It represents the growing influence of Indian middleclass and the value of English education in the country. He was wondering whether such an advertising campaign will help in changing the outlook of people towards the newspaper. Recently they have shifted to emotional platform where the newspaper is being projected as something that chronicles the aspirations of Indians. the newspaper with a grip on future and other relevant functional attributes which are common for a newspaper.PROJECT INTRODUCTION The Times of India (TOI) is one of the leading newspapers in India. 2011 46 . It is the largest circulated English newspaper in India. turbulence. He needs to evaluate the rationale and come up with answers to few of the questions.

that is sufficient clothing for her in the opinion of TOI. Poonam. If a woman's private part and nipples are covered. The Times of India is about 150 year’s old newspaper. regulations and laws of the nation. he buys a yellow book and uses it in his private or he watches a blue film in the privacy of his bed room. Even an illiterate person understands this but not TOI. In any society about 99 percent people are households who live in families and who do not like it. It has seen best of the times. A few people protest but TOI doesn't listen or reply to their protests. TOI thinks that the people like its ugly reporting whereas the fact is that they are tolerating it as they do not have any alternative. It is indulging in criminal activities. It has no consideration for the rules. MBA-III. given the way TOI is openly violating the laws of this nation. Nobody wants a mindless mixture of the two. it is all out to spoil and damage the moral fabric of our society and country! Rich and influential people and organizations in India are normally above the law otherwise the publication of Times of India by now would have been stopped and its publishers and editors would have been behind bars. Life in India is already difficult and the people are busy in making the two ends meet. They do not have time or energy to oppose. It simply does not bother about them. 2011 47 . Isn't it a pity that in these 150 years it could not develop enough maturity so that it could understand that the purpose of any publication especially of the stature of TOI is to teach good moral values to the society and inculcate better virtues of life in its countrymen rather than blindly running after money? It could have set an example for others to follow. it could have been a model publication which people admired and appreciated. It has gone berserk.ESTABLISH IN1834 The Times of India has not been able to compete with The Hindustan Times in Delhi in spite of its best efforts. It thinks that it increases its circulation whereas the reality is entirely different from this. Alas. It is extremely frustrated due to this and it is desperately trying to increase its circulation. People want to keep their sex life separate from their public life. In order to do this it has fallen to lowest possible standards and is employing shockingly indecent means. When a normal household needs erotic material. It daily fills its supplement 'Delhi Times' with photographs of almost naked women. Only one percent people may be sexually dissatisfied and pervert who might have a liking for such obscene matter.

Coleman & Co. 1880: The Times of India Weekly Edition is launched. 1946: For the first time. the price is cut from 4 annas to 1 Anna. known as The Bombay Times and Journal of Commerce.5 crores he needs to pay back to an insurance company. becomes the editor of the Times from 1840-57. F. It is basically a city paper reflecting the interest of Bombay's business community.R.S. Ram Krishna Dalmia buys out Bennett.. This was later called The Times of India Illustrated Weekly and finally as The Illustrated Weekly of India in 1923.M. The newspaper is published twice a week under Editor J. 2011 48 . [ 1850: Shareholders decide to increase the share capital and the paper is converted into a daily. 1861: Editor Robert Knight amalgamates The Bombay Times & Standard and Bombay Telegraph & Courier to form The Times of India and gives it a national character. Coleman to form a joint stock company . LL. Brennan. 1907: In the newspaper's first price war under editor Stanley Reed.Bennett. the paper transfers to Indian ownership. 1948: Sahu Jain Group becomes the owners of the company after Dalmia sells the firm to recover 2. son-in-law of Ram Kishan Dalmia. (BCCL). becomes the first chairman of the group. Thomas Jewell Bennett becomes the editor and enters into a partnership with F. Poonam. Coleman & Co. 1890: Editor Henry Curwen buys The Times of India in partnership with Charles Kane.HISTORY OF TIMES OF INDIA 1838: The first edition appears on November 3. 1859: Bombay Standard and Chronicle of Western India merges into The Bombay Times and Journal of Commerce to form Bombay Times & Standard.E.D. 1892: Following the death of Henry Curwen. Ltd for Rs. Ltd. 2 crores. MBA-III. 1846-1857: The newspaper changes hands and George Bust. Sahu Shanti Prasad Jain. 1838. and circulation rises 5 times.

[10] 1959: Famine is launched. MBA-III. Delhi set up modernised newsroom (including new look classified pages) 1985: Nandita Jain joins BCCL and started Saturday Times (in colour) 1986: Vineet Jain join BCCL after came back to Delhi (finishing his education). Patna edition started. 1996: The Times of India crosses 1 million marks in circulation. 1984: Times of India. Gopalswami as the first Indian editor. BCCL enters music retailing business with Planet M. Bombay set up modernised newsroom (including new look classified pages) 1985: Times of India. Poonam. 1982: Samir Jain joins BCCL. 1998: BCCL enters into music market with Times Music. 1999: India time’s web portal launched. 1993: BCCL starts production of television software. 1952: Film fare launched and started by J.C Jain.1950: Delhi edition is launched with K. 1990: The Times School of Marketing is established as an in-house training school to feed the group 1991: BBC features The Times of India among the world's six great newspapers. the first Indian to be the GM of TOI. 2011 49 . 1986: Times of India and Navbharat times. 1960: Sahu Ramesh Chandra Jain joins BCCL 1961: The Economic Times is launched. 1987: Printing of the Times of India from Kandivili Press.

2000: Timesofmoney . This company controls the brands Times Jobs Simply Marry (earlier called TimesMatri) and Magic Bricks Times of Money launches Remit2Home. the group publications and also publications from other countries like Sri Lanka. 2004: Launch of the Times Private Treaties . 2001: 360 Degrees . It is the first Times Group Company to List on the bourses.Classifieds site catering to web audiences. to cater to Global Remittance Market Poonam. Launch of a Property services Portal Magic Bricks TimesMatri is rebranded as Simply Marry A new holding company by the name of TBSL is created. 2002: Times Outdoor . 2005: Launch of a Matrimonial website TimesMatri 2006: Launch of a television News Channel called Times Now in collaboration with Reuters.2000: The Times of India crosses the 2 million mark in circulation.Event Management Arm launched. 2001: Radio Mirchi . Television Business launched with the launch of a lifestyle and entertainment channel called z00m. MBA-III. Radio Mirchi holding company ENIL (Entertainment Network India Limited) lists on the Indian stock markets. 2011 50 . Launch of the Jobs portal Times Jobs. 2003: Times Classifieds .JV with Citibank.The Innovative Branding Solution from The Times Group stable.Nationwide Private FM Broadcasting.Outdoor Advertising & Billboard Marketing.

Just ten years ago this newspaper was sold only 845000 copies and today its circulation has gone well above three million copies a day. It is based on twin thrust of editorial value additions and audacious pricing. There are more than 8 million readers who pick up TOI everyday in India.Kannada Launch of Bangalore Mirror Launch of Ahmedabad Mirror Planet M Retail taken over by Videocon Group 2008: Launch of SimplyMarryZine. along with Goa Mirror.com Launch of The Times of India.2007: Launch of The Times of India . More readers chose times of India because it gives them more for less. The company has followed a world war–II strategy called pincer movement strategy.sec A and sec B and eight of every ten readers belong to sec B class. Chennai Edition. 2011 51 . Poonam. The Times of India offers the largest reach among newspapers in socio economic categories most coveted by advertisers.Goa. The Times of India is the largest English newspaper in India and second largest English broadsheet newspaper in the world. Coimbatore Edition Launch of Vijay next Canada Weekly magazine India as a Nation of Newspaper Readers There are 300 newspapers in India.A business news channel 2010 Launch of The Times of India. Launch of Pune Mirror Acquisition of Virgin Radio (now known as Absolute Radio) in the UK Launch of Times of India . However the Goa edition has relatively less coverage of happenings in Goa. It is ranked as the six best newspapers of the world. MBA-III. It is the reigning king in most of the cities in India. This represents a growth of almost 30% to the previous year and defies the gleaming outlook towards newspaper industry due to advent of television in India. 2009: Launch of ET Now .

coordinate the scheduling and page making functions and print and volume smoothly on a sustained basis. political analysis to soft trend related news reports. In 1992. News stories are kept short and crisp to save the reader’s time. The TOI-NT combo could move 200. to spiritual and metaphysical stories. and cartoons became the key elements of Times of India new editions.Times of India-The Newspaper Product The Times of India as a newspaper offers a buffet of contents spread over a diverse range of interesting. A typical paper runs into anywhere between 24 and 32 pages and carries daily city centric life style and other supplements such as Delhi Times. The supplements recognize the reader’s widening scope of interests. Individual editions reflect the local character of their geographic region while being true to the brand philosophy to the core. In June 2003. allowing the newspaper to interact with customers and advertisers on real time basis. additional pages for sports. So the reader got a chance to have different perspective of exposure. In less than 30 days. In May 2002. Cartoons and caricatures are used to create humor and cheer them for the day ahead. there is a strong emphasis on local content. people could buy a package for their family. Poonam. From receipts of advertising to production of the newspaper. In early 2003. the cover price was halved and the content in the newspaper was dramatically increased. This was in line with company’s urge to innovate and the reader’s sensitivity to style and penetration.000 orders. Bombay Times. TOI came out with a slicker launch in International standards. the company makes extensive use of technology. Across the main newspaper and the supplements. It was a great scheme as existing readers of Navbharat Times got an opportunity to read the English newspaper for only a small amount. In July 2003. 2011 52 . TOI offered its second combo offer TOI with Economic Times at the same attractive price of Rs 75 and the response was overwhelming. The TOI offered its Hindi newspaper Navbharat Times (NT) with the English newspaper at a special price of Rs 75 per month. Primed up local coverage. business and entertainment with color. Moreover. News in developed and interpreted with a more local focus and an equally strong global context there is a strong emphasis on encapsulating news in lucid info graphs and illustrations. Ascent (Careers) and Times Property (Real Estate). TOI in Delhi became the first newspaper to go full colour. MBA-III. Kolkata Times and related supplements like Education Times (Education). Both the newspapers have different editorial feel and frequently varying viewpoints. From hard. with an invitational price offer. TOI embraced technology in earnest in the whole value chain. graphics.

circulation based advertising claims to establish an emotional chord with readers. Poonam. from slice of life creative to those celebrate a day in an average Indian’s life. The 50 years of freedom campaign launched in 1997 subtly brought out the various facets of life in India. The common thread has been a distinct ‘true to India’ style. They have moved from functional. 2011 53 . The advertisements have highlighted the ‘Indian-ness’ in all the campaigns and reflected how TOI is a part of this great journey of Indian-ness Now they need to move ahead and develop a campaign which can highlight their success and also build similar brand values across all the newspapers and supplements. The campaigns represent the period in which we live. The advertising campaign of TOI tries to touch every Indian’s life. They have used a set of emotions from hard realty to humor. MBA-III.The advertising campaigns can be classified as a set of unified and well planned programs in which the finger is on the pulse of the audience. which has led to appreciations from readers and a host of awards in various advertising functions.

Accelerating Growth. Brands Its major brands include: The Times of India. copies circulated daily. ZigWheels. and the world's second largest in terms of circulation after The Wall Street Journal Maharashtra Times. India's largest Automobile magazine. one Television Life Style Channel and turnover in excess of USD 1 billion. the media conglomerate that owns of Englishlanguage newspaper Hindustan Times and the Hindi daily Hindustan.3 million. Hindi Daily Evening Tabloid in Delhi Mumbai Mirror India's largest circulated compact newspaper Kolkata Mirror Ahmadabad Mirror Pune Mirror Bangalore Mirror. Partnering Ideas. Vijaya Karnataka. Over 7000 employees. Bangalore's first morning compact daily Times Private Treaties. India's largest financial daily. Poonam. The company has eleven publishing centres fifteen printing centres. 2011 54 . twenty-nine niche magazines reaching 2468 cities and towns. World's largest English-language broadsheet daily newspaper in terms of circulation. five dailies including two of the largest in the country with approx 4. two lead magazines. It is headed by brothers Samir and Vineet Jain. Those two alone had a daily readership of 12.7 million according to their website. Marathi daily Navbharat Times.ABOUT TIMES OF INDIA GROUP The Times Group is the largest media conglomerate in India. fiftyfive sales offices. The Economic Times. India's largest Kannada daily. MBA-III. thirty-two Radio Stations two Television News Channels. Hindi Daily in Delhi and Mumbai Sandhya Times. The Times of India competes with HT Media.

An exclusive service for Non-Resident Indians! An amalgamation of products. A flagship brand of Times of Money. Producers of BEING CYRUS. services and information. MBA-III.Keeping with the success of Remit2India. Remit2India facilitates money transfers to India for NonResident Indians from around the world. gift and stay up-to-date.Subsidiaries The Times Group subsidiary companies include: ENIL & TIML Times Innovative Media Limited & Entertainment Network India Limited that together control Radio Mirchi National network of Private FM stations 360 Degrees Events Times Outdoors Outdoors Mirchi Movies Limited Filmed Entertainment. VELLITHERAI. Window2India is a comprehensive destination for Non-Resident Indians to shop. Times of Money launched Remit2Home. Window2India . Value-added services on the website include gifting opportunities for families back in India. MANJADIKURU TIL Times Internet Limited which has India times portal Times of Money Times of Money which has Remit2India . a leading global money transfer service provider.Personalized Remittance service from Times of Money. It has fast achieved the distinction of being India’s largest Remittance service provider with the widest delivery network. Remit2Home . 2011 55 . Envisioned to Poonam.

Exclusive Times Card offers include personalized invitations to high profile events like Femina Miss India. live concert performances and celebrity parties. Tailored to match a fanciful lifestyle. DirecPay acts as a one-stop payment gateway solution for merchants who conduct online transactions or e-commerce. Merchants can accept online payments through various pay modes including Credit Card. Remit2Home offers specialized web-based Remittance and financial services. It enables them to go beyond the method of accepting payments through cash. No longer has a joint venture as Reuters exited.become the largest global market player in over 80 countries. a Senior-Level professional networking portal Poonam. a professional networking site for Technology Peoples. Times Jobs. blockbuster movie premiers. a real estate portal Yo list. Simply Marry. It is a revolutionary bank-neutral payment processor for online merchants in India. corporate website of TBSL. MBA-III. Times Now A general interest news Channel Smart Hire A Consulting Division . the Times Card couples luxury and convenience into an unmatchable combination. Internet Banking and Mobile Payments. Times Card . free classifieds portal Ads2Book. Film fare Awards. cheques and demand drafts with ease.India’s first entertainment credit card service. DirecPay – DirecPay is among the largest payment gateway solutions service providers in India. online classifieds booking system for print publications Peer Power.Recruitments ET Now A business news channel Zoom A 24x7 Bolly wood entertainment and gossip channel Movies Now A 24x7 Hollywood Movies channel in High Definition (India's first and only) Times Business Solutions TBSL. Times Global Broadcasting Limited This was a Joint Venture with Reuters. Debit Card. a jobs portal Tec gig. a matrimonial portal Magic Bricks. 2011 56 .

SMG sold The British Virgin Radio to TIML Radio Limited for £53. TIML Radio Limited On 30 May 2008. Times treaties is known for acquiring large stakes at inflated valuations in return for advertising space (and articles which appear as news items In 2010. Absolute Radio extra (UK Only). On 28 September 2008. including the sister radio stations Absolute Extreme and Absolute Classic Rock. which. This has been an extremely controversial trend started by the Times Group.2 million with £15 million set aside for rebranding.A magazine joint venture between BCCL and BBC magazines Film fare Film fare Awards Femina Femina Miss India Top Gear Magazine India Hello BBC Good Homes Femina Hindi Grazia BBC KNOWLEDGE VPL VPL. Bangalore Publisher of Vijay Karnataka Times Private Treaties Times Private Treaties is a barter program in which Advertisement space is bartered for equity stakes in new and established companies.World Wide Media World Wide Media . 2011 57 . The British Virgin Radio Station rebranded as Absolute Radio. according to the company. Absolute 80s (Replacing Poonam. reflects its value proposition better. Times Private Treaties was re launched as 'Brand Capital'. On 4 December 2009 The Absolute Radio Stations reorganized to Absolute Radio. as it breaches the sanctity of media. MBA-III.

Times Syndication Service Poonam. grants reprint rights for text. Times Syndication Service The syndication division of The Times of India Group. 2011 58 . MBA-III. images. This company is a direct subsidiary of BCCL (not through TIML or ENIL).Absolute Extreme radio station on DAB digital radio). Absolute Radio 90s and Absolute Classic Rock. audio/video and microfilms drawn primarily from Times Group publications. cartoons/illustrations.

magazines and websites The Times of India · The Economic Times · Maharashtra Times · Navbharat Times · Mumbai Mirror · Pune Mirror · Kolkata Mirror · Bangalore Mirror · The Times of India .Kannada · Times Private Treaties · ET Chandigarh · The Illustrated Weekly of India · Parag (magazine) · Vijay Times · Vijaya Karnataka · ZigWheels Times Global Broadcasting Times Now · ET Now · Zoom · Movies Now · Lead India Times Internet India times portal · Times of Money Times Infotainment & Entertainment Network India Radio Mirchi · 360 Degrees · Times Outdoors · Mirchi Movies Limited Times Business TBSL · Times Jobs · Simply Marry · Magic Bricks · Yolist · Ads2Book · Peer Power World Wide Media Film fare · Film fare Awards · Film fare Awards South · Femina · Femina Miss India · Top Gear India · Hello · BBC Good Homes · Femina Hindi · Grazia · What to Wear TIML Radio Limited Absolute Radio · Absolute Classic Rock · Absolute 80s · Absolute Radio 90s Poonam.The Times Group Corporate directors Indu Jain · Samir Jain · Vineet Jain · Sahu Jain · Sahu Ramesh Chandra Jain · Sahu Shanti Prasad Jain Brand Newspapers. MBA-III. 2011 59 .

MBA-III. horoscope. 2. Kanpur Times. Ltd. According to Indian Readership Survey (IRS) 2010-R2. Lucknow Times. 2011 60 . Magazines in India are measured on two parameters. cartoons. It is owned and managed by Bennett. puzzles like Sudoku etc. such as Delhi Times. Pune Times. Source of financial news (3 dedicated pages for business and finance). scientific trivia etc. social. The Times of Doon. Source of promotions/ advertisement. serves following purposes: 1. Nagpur Times.e. Coleman & Co. Meerut Plus. Ahmedabad Times and Chennai Times. 5. circulation and leadership.14 million copies) it was certified by the Audit Bureau of Circulations as the world's largest selling English broadsheet magazine and making them as the 8th largest selling magazine in any language in the World. Source of social networking through its classified and matrimonial section Source of opinion formulated by experts through editorials and special reports. 4. it has gained readership by 13. In 2010. Need or Purpose Identification Times of India as a magazine.3 million ranking them as the Top English Magazine in India by readership. Source of generic news i. Hyderabad Times. Poonam. The magazine has the widest circulation among all English-language broadsheets in the world. 3. political. Bhopal Plus. Source of entertainment by means of its page 3 content including Bollywood / Hollywood related news. Regional Supplements: The Times of India comes with several city-specific supplements. 1. The Times of South Mumbai.Background(Magazines) The Times of India is a leading English-language broadsheet daily Magazine in India. Calcutta Times. which is owned by the Sahu Jain family. Haridwar Plus. Bangalore Times. the magazine reported that (with a circulation of over 3. Bombay Times. as per our understanding.

According to Samrat Zaveri. Mehul Choksi (Chairman & CEO. Source: Mr. Trend smith conducted a survey to understand the shifting needs. an analysis stress that consumer attitude is an important factor for the purchasing behavior towards jewellery. I am also influenced to do. Poonam. contemporary jewellery and clearly avoiding heavy." According to Singh (2001) in his study entitled “Consumer Behavior and Jewellery products. increasing their global footprints through outsourcing and / or venturing into the new growth area – that of the domestic retail business. CEO of Trend smith. so I selected this topic for research. The jewellery industry is going through a period of transition with more players scaling up operations.Mines to Market. In October 2002. "Research shows that the Indian jewellery sector is in the transition phase with consumers' desire for possession of jewellery for its aesthetic appeal and not as a form of investment. The launch of numerous diamond jewellery brands in India in the last few years and their successes indicate a marked shift in consumer preferences from gold ornaments to diamond jewellery. Gitanjli Group) At International Diamond Conference. motivations and aspirations of consumers in the jewellery market. and to identify new trends and opportunities. The research study arrived at the following conclusions: • The younger generation was looking at trendy. traditional gold jewellery.LITERATURE REVIEW Every research which is conducted in today's era has been inspired by some of researcher which are conducted before. MBA-III. 2011 61 . • The Indian consumer was willing to experiment with new designs.

vol 31. Issue 459. information acquisition costs and perceived risk of consumption. and Differentiation & Growth) and show how these correlate with use intention. Source: Gayatridevi N (Ex-Research Associate. March 2005. seeks to develop an emotional connect with the consumer. 2005. Confidence. It is observed that these results can be linked to other position. The ICFAI Knowledge center. June 2004. 2011 62 . Source: Patrick Hartmann. MBA-III. vol 23. Journal of consumer research. Forcada Saing. based either on functional brand attribute or emotional benefits and aims to test the suggested positioning strategies one against another. pp 9-29. through the TVC. it is suggested that trustworthiness has a greater impact on consumer choice than expertise. The paper looks at the role of brand credibility (Trustworthiness and Expertise) on brand choice and consideration across multiple product characteristics that vary with potential uncertainty about attributes. Tanishq. Proposes a set of strategic options for green brand positioning.The TVC. there is an element of wonder. Poonam. March 2006. Vanessa Apoalaza Ibanez and F. The ICFAI Journal of Brand Management. pp 191-198. when a woman buys jewellery. Source: Tulin Erdan and Joffre Swait.Javior Marketing intelligence and planning. Amongst other finding. pp 44-48. value and process metrics to provide actionable insights leading to enhanced purpose intention. she feels joyful or when one sees the jewellery in the showroom. Hyderabad). which has been designed by Lowe India. For instance. Result achieved through a green positioning strategy which combined functional attributes with emotional benefits. Source: Sean Corcoran and Shigeo Okazaki and Map. showcases the various emotions that are associated with jewellery. Introduce four key brand perception measures (Relevance.


Research is an original contribution to the existing stock of knowledge making for its advancement search of knowledge through objective & systematic method of finding solution to the problem of research. Every project requires genuine research. Success of any project & getting genuine results from that depends upon the research method used by the research.

“A careful investigation or inquiry specially through search for new facts in any branch of knowledge.” The faction that provide base to the research are : Desire to get a research degree along with its consequential benefits. Desire to face challenge in solving the unsolved problem. Desire to get intellectual joy of doing some creative work. Desire to be of service to the society. Desire to get respectability.

Objectives of Research
To study the different promotional schemes used by newspaper agencies. To study the impact of promotion schemes on students. To know the behavior of students regarding newspapers. To study the awareness level of students related to newspaper promotional schemes. To give suggestions to newspaper agencies regarding their promotional schemes.

A sample design is a definite plan for obtaining a sample from a given population. There are many sample design from which a researcher can choose. Researchers must prepare /select a sample design which should be reliable and appropriate for his research only.

Poonam, MBA-III, 2011


Sampling Unit The first step in developing any sample design is to clearly define the set of objectives technically called universe to be studied. The universe of my study includes Times of India, Indian Express, Hindustan Times, The Tribune and Economics times. Sample Size This refers to the organizations surveyed. As large samples are more reliable and my area of research was mobile companies to get the response of their employees, therefore: Sample Size Type Of Question Instrument Used Area covered Type Of Universe : : : : : 100 Close-ended & Open-ended Questionnaire, Personal Interviews Yamuna Nagar, Mohali, Chandigarh, Delhi Finite

Sampling Technique
This refers to procedure by which the organizations have been chosen. This is : Non-Random Sampling: Convenience Sampling Judgment Sampling

Scope of Study
The fundamental to the success of any formal research is sound research design. Descriptive Research Design is used in my research. The scope of the research is to study the Effectiveness of Promotional Schemes launched by different newspapers for targeting students.

Area Of Study
Area of my research is Mohali, Chandigarh, Delhi and Yamuna Nagar.

The task of data collection begins after a research problem is being defined and research design chalked out.

Poonam, MBA-III, 2011


Data types a) Primary Sources b) Secondary Sources a) Primary Sources : The primary data are those which are collects fresh and for the first time, and thus happen to be original in character. b) Secondary Sources : The secondary data are those which have already been collected by someone and which have already been passed through the statistical process.

Collection Of Data For Research:
PRIMARY SOURCE —Personal Interviews, Questionnaires, Observation

SECONDARY SOURCE— Books, Journals, Magazines, Newspaper, Reports, Internet. In order to collect the information for the research study I used the questionnaire which had both open-ended and close-ended questions. The questionnaire was filled by the researcher herself because most of the workers were not able to go through the questionnaire. The questions were explained to them in Hindi and the replies were sought. So filling-up of the questionnaire was followed with the brief interview with the worker. Personal observations are also obtained by visiting work place, canteen, workmen shelters and various department of the industries.

Poonam, MBA-III, 2011


graphs & Pie-Diagrams. various parameters have been used for the purpose of data analysis & the information collected has been presented in different tables & on the basis of these tables analysis & interpretation has been made & the same has been presented in the form of Bar Diagrams. MBA-III.RESULTS AND DISCUSSIONS After the data collection. 2011 66 . Poonam.

MBA-III. Respondents were not serious about filling the questionnaire. So we had to wait for them. The study has been completed during a short span while carrying my own studies. Respondents were lacking in education about questionnaire because of which they took time 4.LIMITATIONS OF THE STUDY Inspites of the hurdles was a good time for learning experience and exposure to atmosphere and culture but there are certain limitations that every researcher have to face during the research period. To contact senior officers was also difficult as they were always busy. So it was not possible to study the problems well in details. 3. 5. I had find 1. 2. finally I should say that I thoroughly enjoyed the project work. Poonam. 6. Some respondents did not responded and some did not filled the questionnaire completely but. It is also very hard to pursue an employee to share his feelings about their company. 2011 67 .

Do you read newspaper ? Option Yes No Respondents (%) 100% 0 Reading of Newspaper 0% Yes No 100% Interpretation : From above Graph it is clear that all the respondent which are surveyed are reading newspaper.DATA ANALYSIS & INTERPRETAITONS 1. 2011 68 . MBA-III. Poonam.

Poonam. 2011 69 . Which newspaper do you read ? Option Times of India Hindustan times The economic times The Indian express The Tribune Respondents (%) 45% 25% 10% 15% 5% Which newspaper do you read ? 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% 45% Respondents 25% 15% 10% 5% Times of India Hindustan times The economic times The Indian express The Tribune Interpretation : The above graph shows that 45% of the respondents read Times of India. 25% of them read Hindustan times. 10% read the Economics Times.2. MBA-III. 15% read The Indian express and rest of 5% read the tribune.

so we can conclude that maximum number of readers are reading their newspaper from last 6 months to 2 years. from last 6 months to 2 years. from last 6 months to 2 years. from last 6 months to 2 years. *TIO : Times Of India Newspaper (%) HT 20 50 25 5 TIE : The Indian Express TIE 25 45 20 10 Others 20 50 25 5 15 65 10 10 HT : Hindustan Times 70% 60% 50% 40% 30% 20% 10% 0% TOI HT TIE Others 6 months 6 mths – 2 yrs 2 – yrs Above 5 yrs.3. Poonam. Interpretation : The above graph depicts that maximum number of respondents who read Times of India i.e. From how long you are reading this newspaper ? Time period TOI 6 months 6 mths – 2 yrs 2 – yrs Above 5 yrs. maximum number of respondents who read Hindustan times i.e. maximum number of respondents who read The Indian Express i.e. MBA-III. 2011 70 . from last 6 months to 2 years and maximum number of respondents read other newspapers i.e.

4. internet. maximum number of respondents who read The Indian Express comes to know from friends. 2011 71 . Poonam. MBA-III. How do you come to know about the newspaper ? Knowledge of newspaper TOI Teacher Advertisement Magazines Neighbour Family Friends Internet *TIO : Times Of India Newspaper (%) HT 10 15 5 10 25 25 15 Others 20 10 10 10 10 20 20 10 10 10 5 25 30 10 HT : Hindustan Times 35 30 25 20 15 10 5 0 TOI HT Others Teacher Advertisement Magazines Neighbour Family Friends Internet Interpretation : The above graph shows that maximum number of respondents who read Times of India come to know from Teachers. maximum number of respondents who read Hindustan times come to know from advertisement and friends.

Reasons for shift from one paper to another ? Reasons for shift TOI Content Promotion Price Emotional Believe *TIO : Times Of India Newspaper (%) HT 50 30 10 05 15 Others 50 30 10 0 50 30 10 10 10 HT : Hindustan Times 60 50 40 30 20 10 0 TOI HT Others Content Promotion Price Emotional Believe Interpretation : The above graph reveals that maximum number of respondents who read Times of India jump to another due to its contents. MBA-III. Of newspaper. Poonam. 2011 72 .5. maximum number of respondents who read Hindustan times jumps to other due to contents and maximum number of respondents who read other newspaper jump to any other due to contents.

2011 73 .6 Do you want to switch to another paper in future ? Option Yes No Respondents (%) 10 90 Switch to another paper in future 10% Yes No 90% Interpretation : From above Graph it is clear that 10% of respondents want to shift to another paper in future and rest 90%don’t want to do so. MBA-III. Poonam.

Poonam. MBA-III. Why you are purchasing this newspaper ? Reasons for purchasing the newspaper TOI 45 10 15 10 5 15 HT : Hindustan Times Newspaper (%) HT 50 15 10 5 5 15 Others 45 15 10 5 10 15 promotion schemes Other influenced Contents Availability Language learn Knowledge *TIO : Times Of India Reason for purchasing newspaper 60 50 Respondents promotion schemes Other influenced Contents Availability Language learn Knowledge 40 30 20 10 0 TOI HT Others Interpretation : The above graph shows that maximum number of respondents are pertaining the particular newspaper due to its sales promotional schemes. 2011 74 .7.

2011 75 .8. Poonam. MBA-III. From where you getting this newspaper ? From where you get this newspaper TOI 25 30 20 25 HT : Hindustan Times Newspaper (%) HT 30 30 15 25 Others 35 25 30 10 Self purchase School/ College Borrow Family *TIO : Times Of India From where you get the newspaper 40 35 Respondents 30 25 20 15 10 5 0 TOI HT Others Self purchase School/ College Borrow Family Interpretation : The above graph shows that maximum number of respondents are getting their newspaper TOI and HT from their self purchase and minimum of the respondents get other newspaper from family members.

MBA-III. Are you aware about promotional schemes ? Option Yes No Respondents (%) 85 15 Are you aware about promotional schemes 15% Yes No 85% Interpretation : The above graph reveals that 85% of respondents are have knowledge about the promotional schemes launched by the newspaper and 15% of the respondents did not have knowledge about it. 2011 76 . Poonam.9.

2011 77 . HT. and minimum from the Pamphlets. How do you come to know about promotional scheme ? From where you get this newspaper TOI 30 30 10 20 10 HT : Hindustan Times Newspaper (%) HT 35 25 10 15 15 Others 30 30 10 20 10 - Magazines Internet Hoardings Friends Pamphlets Any other *TIO : Times Of India How do you come to know about promotional scheme ? 40 35 30 25 20 15 10 5 0 TOI HT Others Magazines Internet Hoardings Friends Pamphlets Any other Interpretation : The above graph shows that maximum number of respondents are who read TOI.10. Respondents Poonam. MBA-III. others comes to know from Magazines.

MBA-III.11. The absence of sales promotional schemes will you continues with this newspaper ? Option Yes No Respondents (%) 90 10 10% Yes No 90% Interpretation : The above graph shows that if there are no sales promotions schemes on the newspaper then no more persons are going to continue with these papers in future. 2011 78 . Poonam.

12. Promotional schemes are encourage you to buy this paper or hardly matter Option Yes No Respondents (%) 90 10 Encouragement of buy a newspaper 10% Yes No 90% Interpretation : The above graph reveals that very less times promotional schemes encourages them to purchase a newspaper. Poonam. 2011 79 . MBA-III.

13. Do you get promotional scheme by newspaper Option Yes No Respondents (%) 50 50 Getting promotional scheme by newspaper Yes 50% 50% No Interpretation : According to above graph it is clear that 50% of respondents are in favour that they get promotional schemes by newspaper and 50% of respondents are not in favour of this. 2011 80 . Poonam. MBA-III.

2011 81 Pa m Br ph le ts ift s s . Poonam. 25% of respondents get the impact due to broachers and 10% of respondents get the impact due to pamphlets. MBA-III. Which promotional tools put more impact in case of newspaper ? Promotional tool Gifts Advertisement Broachers Pamphlets Respondents (%) 50% 15% 25% 10% Which promotional tools put more impact in case of newspaper ? 60% 50% 40% 30% 20% 10% 0% G Respondents 50% 25% 15% 10% en t Ad ve rti se m oa ch er Interpretation : The above graph shows that 50% of respondents get the impact due to gifts. 15% of respondents get the impact due to advertisement in paper.14.

15. MBA-III. Have you get anything extra by using this newspaper ? Option Yes No Respondents (%) 0 100 Have you get anything extra by using this newspaper 0% Yes No 100% Interpretation : According to above graph it is clear that 100% of respondents are did not getting anything extra by using this newspaper ? Poonam. 2011 82 .

Poonam. 2011 83 . Have you get participated any program by newspaper ? Promotional tool Movie Quiz Trip Respondents (%) 45 10 45 Have you get participated any program by newspaper ? 50 Respondents 40 30 20 10 0 Movie Quiz Trip Interpretation : The above graph reveals that 45% of respondents get participated in Movie and trip pgrogrammes run by newspaper and only 10% of them participated in quiz competitions. MBA-III.16.

Poonam. Do you got any gift from promotional program ? Option Yes No Respondents (%) 80 20 Do you got any gift from promotional program 20% Yes No 80% Interpretation : According to above graph it is clear that 80% of respondents get any gift from promotional program but 20% of respondents did not get any gift from promotional program. 2011 84 . MBA-III.17.

18. MBA-III. Poonam. Do you participated in any contest organized by newspaper ? Option Yes No Respondents (%) 15 85 Do you participated in any contest organized by newspaper 15% Yes No 85% Interpretation : The above graph shows that 15% of respondents participated in any contest organized by newspaper but 85% of respondents did not participated in any contest organized by newspaper. 2011 85 .

Newspaper companies have to do proper segmentations of students before sale promotions. To hand le the queries very carefully Proper analysis of the behaviour of students must be done. Students are the most potential market for “TOI”, so “TOI” Should give-

1. 2.

Promotional schemes to organization, classes or schools so new

generation become habitual to “TOI” Only. More career news on regular basis (twice or thrice a week) on “TOI”

newspaper or start two supplements on career per week. Give presentation on importance of “TOI” over other newspaper to these readers(specially students) because


63% educated respondents (students 66%) are reading Punjabi

newspaper. 32% respondents have neutral attitude. Approx 50% respondents think extra cost of “TOI”, over being


subscribed newspaper, is important for them. To penetrate into the market for various reasons (based on finding and inferences.)


Make it compulsory for “Vendorwala” to put banner outside their

home with toll free phone number and vendorwala’s mobile number and one lead line number.


Give toll free number on every copy of Times of India one specific

location. Give some copies (fix 100, 200) to persons are coming in big clubs to

make habituate to TOI.

4. 5.

Start SMS alert on mobile of short news. For register mobile number

make some arrangement in “TOI” website. Improve distribution channel in interior areas of Chandigarh.

Poonam, MBA-III, 2011


As new generation like to take information from internet so improve e-paper, make reader friendly, and make it easy to assess. Tell disadvantage of going online –like-eye problem, Cost of electricity, Computer, Internet. Tell cost calculation of going online and start subscriptions. Do not use abbreviation like SC (Supreme Court) Reduce semi-nude images of models. Improve Grammar mistakes in “TOI”. Start giving more news on stock market. Avoid repetition of news. During survey we found some strengths of TOI like1. 2. 3. 4. Non-TOI have good attitude towards TOI. They think “TOI provide quality of information”. TOI will add value to their life. Provide information effectively They rely on information given by TOI.


TOI should high light these strengths in market to make them regular TOI reader.

“TOI” should survey like the Divya Bhaskar is doing they should give the questionnaire in
their paper .Divya Bhaskar is doing this survey every six months and find out the results of it and they will make the changes according to the consumers preferences. We had attached that questionnaire.

Poonam, MBA-III, 2011



Today is competitive environment information came from every place. Media play a very privation role to print media which seems the money maker industry. Newspaper are compete each other to increase their circulation and circulation is cause to generate money. Now they are targeting the profitable system which is students if students us edited to by a

newspaper then he become the lay of that very paper. And industry got his life time customer and for targeting these segments they are trying to use promotional schemes, which are laurel students to buy that very paper. They use magazines, journals free samples, gifts etc. to reach the consumer or to aware the customer. About the paper separate department for running these promotional schemes all schemes are running under one department. Non-TOI reader has a problem with understanding language. New generation like to take news from T.V, RADIO and INTERNET or any electronic media. Educated people like to read Punjabi newspaper. In Punjabi people’s mind, money is very important for them. During survey we found some strengths of TOI like1. 2. 3. 4. Non-TOI have good attitude towards TOI. They think “TOI provide quality of information”. TOI will add value to their life. Provide information effectively

Poonam, MBA-III, 2011


in www. Balagopal T. Daryaganj. New Age International Publishers.R. 2011 89 . Cooper and Pamela S. New Delhi. MBA-III. Donald R..thetribune. Ansari Road. Tata McGraw Hill Publishing Company Limited.A. Websites : www.BIBLIOGRAPHY Books : Kothari C. “Business Research Methodology” . “Business Research Methodology” .com www.S. New Delhi. “Export Management” . New Delhi. Tata McGraw Hill Publishing Company Limited.indianexpress.com Poonam.co.in www.hindustantimes.google. Development banks & Financial intermediaries”. Schindler. Desia Vasant.

…………………………………………………. Advertisement…… Magazines………… Nab our…………..Which newspaper u read? Times of India…….. 2011 90 ..From how long you are reading this newspaper? 6month or less 2 to 5 years 6 to 2 years Above 5 years Q4. Poonam.. Internet…………. …………………………………………………. Hindustan Times….. Q1.Do you read newspaper? Yes No Q2. Family……………. MBA-III.PROMOTIONS SCHEMES LAUNCH BY NEWSPAPER FOR NAME OF STUDENT CLASS ADDRESS : : : …………………………………………………. Friends………….How do you come to know about this paper? Teacher…………. Family……………. The Indian express……. Any other (please specified)……………… Q3.

why you are purchasing this newspaper? Due to sales promotions schemes Influenced by other Contents. Language learn Knowledge Q8.Q5. MBA-III.you are regular reader of this newspaper? If regular user Contents Promotion Price Emotional Believe If shift from other contents Promotion Price Emotional Believe Q6.From where you are getting newspaper? Self purchase. School\college library Borrow from other Family No Poonam.You wants to shift in near future? Yes Q7. 2011 91 . Availability.

How do you come to know about the promotion schemes? Magazine Internet Hooding Friends Pamphlets Any other please specified……… Q11..Q9Are you aware about promotion schemes launch by newspaper? Yes……………. Remember… Recall………. Q12. If yes name that scheme……………………… Q10. MBA-III. No……………….Promotion schemes are encourage you to buy this paper or hardly matter? Encourage Hardly matter Q8. Any part of it………… Poonam. 2011 92 ..Your level of awareness regarding promotion? See……….The absence of sales promotion schemes will you continue with this paper? Yes……… No………..

. Q14Do you participate any contest organized by newspaper? Yes………………… No…………………… Q15.. Advertisement………. Broachers…………. No………….) No……………. 2011 93 . Q11.(what……………….Promotional schemes are encourage you to buy paper or it hardly matter? Encourage………….Have you get participated any program by newspaper ? Movie ……………. Trip………………… Q13.Do you got any gift from promotional program? Yes…………..Are you getting any thing extra by using this newspaper? Yes… No……… Q12. Pamphlet………….Do you get any promotional schemes by newspaper? Yes…………….Q9. Quiz……………… Poonam.Which promotional tool put more impact in case of newspaper? Gifts………. Hardly matter………. MBA-III.. Q10.

com/nic/nrs. http://www. http://www. http://en.html Poonam.org/ 4.org/wiki/mainpage/ 17. http://www.103/article. http://www. http://www.htm 10.indiatimes.wan-ifra. http://www. 2011 94 . http://timesofindia.wikipedia.97. http://www.org/ 12.ptinews.hindu.in/ 3.indiatimes.com/ 2.com/af/india60/stories/2011081550100300.articlebase.auditbureau. http://rni.com/publishing/ 5.htm 14.asp?parentid=40806 9.in/newblog/4185/ 8.hindu.htm 11.com/news/india-the-second-largest-newspaper-marketarter-china/318261/ 15. http://www.newswatch.typepad. http://www.nic.indiannewspapersociety. http://prayatna.financialexpress.pib. http://www.com/ 6.com 16. http://128.com/ 7.Bibliography Websites 1.in/archieve/factsheet/fs2000/i&b.org/ 13.nic.org/history1. http://www.165.aaaindia. http://www. MBA-III.

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