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PROJECT REPORT ON TRANSCEND PEN DRIVE
SUBMITTED TO PROF. KAVITA SHETTY
Sr. No 1. 2. 3. 4. 5.
Name Namrata somani Arpita Shetty Vaibhav Mane Urvish Patel
MBA Retail Retail Retail Core
ROLL NO. 20 05 35 163 178
Surendra Purohit Core
AS PER DEPARTMENT OF BUSINESS MANAGEMENT DR. D.Y. PATIL INSTITUTE OF MANAGEMENT STUDIES C.B.D. BELAPUR SECTOR 4, NAVI MUMBAI
This is to certify that the requirement for the project synopsis entitled “TRANSCEND PEN DRIVE” successfully completed during the academic year 2008-09 by the following students (FY.MBA: 4C)
Sr. No Name 1. 2. 3. 4. 5. Namrata somani Arpita Shetty
MBA Retail Retail
ROLL NO. 20 05 35 163 178
Vaibhav Mane Retail Urvish Patel Surendra Purohit Core Core
Head of Department (PROF. KRISHNA SHETTY)
Internal guide (PROF. KAVITA SHETTY)
It gives us a great pleasure while submitting this project on the topic “TRANSCEND PEN DRIVE”
We thank Prof. KAVITA SHETTY for guiding us throughout this project work. And we also thank her for motivating us in different ways and enabling us. She has been the tremendous helping hand in completing this difficult task had an easy or any time access to such knowledgeable and guiding spirit.
We feel there is ample scope of improvement upon the work of this nature and shall be thankful if any suggestion is offered for its improvement.
We express our deep gratitude towards our family members, who helped us in giving a final shape and structure to this project work.
We are also thankful to all those seen and unseen hands, which have been of direct or indirect help in completion of this project work.
Last but not the least we are also thankful to our colleagues who has helped us a lot to complete our project successfully, without their support and helping hand this project wouldn’t have been so fruitful.
TABLE OF CONTENTS:
OVERVIEW OF TRANSCEND:
Transcend Information. Inc. was founded in 1988 by Mr. Peter Shu and has its headquarters in Taipei, Taiwan. Their extensive product portfolio has grown to include over 2,000 memory modules of every type, flash memory cards, USB pen drives, MP3 players, digital photo frames, portable HDDs, multimedia products and accessories. Transcend products are available for proprietary equipment, as well as for mass marketed PCs. Transcend is a global company with offices around the world, thus they are able to serve all the major markets and provide superior quality of service to their customers. Their overseas offices were opened in California, USA (1990), Germany (1992), The Netherlands (1996), Japan (1997), Hong Kong (2000), China (2000), UK (2005), Maryland, USA (2005) and Osaka, Japan (2007). Transcend is a strategically integrated Hi-Tech company, they not only do design, develop, and manufacture their branded products, but also market and sell their own devices. Transcend has a very successful retail store chain in Taiwan and after they launched their initial foray into e-commerce in May 2000 their on-line sales have grown exponentially. Transcend has always been a customer driven company, they focus their efforts on providing the highest quality products with attentive after sales service and support, that ensures total customer satisfaction. The corporate culture that exists within Transcend is one of professionalism and teamwork. As a declaration of their commitment to quality they implemented the Total Quality Control concept throughout the company, and became the first memory module manufacturer in Taiwan and the second in the world to receive ISO 9001 Certification. Transcend’s Advanced R&D Teams have over 19 years of experience in developing quality state-of-the-art Hi-Tech products that are at the very cutting edge of technology. Their commitment to R&D ensures that they will continue to produce superior quality innovative products.
As a company Transcend can best be described as, a World-Class leader in the field of memory and consumer electronics, which brings us tomorrow’s World, today.
1989- MANUFACTURED 1ST MEMORY PRODUCT FOR LASER PRINTER 1991- LAUNCHED DESKTOP AND NOTEBOOK MEMORY PRODUTS 1996- LAUNCHED FAX MACHINE AND VIDEO GAME MEMORY PRODUCTS 1997- AWARDED ISO-9001 CERTIFICATION 1998 - NATIONAL AWARD FOR SMALL AND MEDIUM ENTERPRISES 2001- IPO ON THE TAIPEI STOCK EXCHANGE 2002- LAUNCHED PEN DRIVES 2005- LAUNCHED T. SONIC MP3 PLAYERS 2007- HONOURED AS ONE OF TAIWANS TOP 20 GLOBAL BRANDS
Philosophy - Foundation & Structure for Success:
A company’s philosophy provides the foundation and structure that establishes the fundamental direction and practices that lead to success. Transcend’s philosophy, initially established by management, has been embraced throughout the firm, leading to their success and satisfaction in the products they produce and the service they provide. The core values of Transcend are based on four guiding principles:
Highest Quality Outstanding Customer Service Highly Effective Business Operation Win-Win Philosophy
High quality can be seen in Transcend’s operations - hiring top specialists, using the highest standards of testing, and treating their customers with courtesy at all times. To assure Highest Quality Transcend has integrated Total Quality Control (TQC) procedures throughout the company. Standardized protocols regulate all employees and company operations and business planning methods. These protocols are periodically evaluated for improvement, while auditing ensures that all employees remain in compliance. Transcend’s success proves the value of quality management in their business practices.
Outstanding Customer Service
In line with their customer focused approach, Transcend is distinguished by a commitment to deliver flawless service and to exceed customer expectations. The integrity, commitment, and solid reputation of Transcend are key to their outstanding customer service. To give them the tools necessary to gauge customer satisfaction, customers can provide feedback and/or complete a customer service survey via their website. Communication methods also include e-mail, telephone, fax, and mail. If a concern is technical in nature, Transcend’s computerized technical support system and
technical support specialists are available throughout the world. When a customer needs help, Transcend is always available.
Highly Effective Business Operation
Transcend’s business structure is inherently dynamic, continually adopting new techniques and approaches to work more effectively. The key to improve the business operation is to find new ways to create value in their products and services by exploring new markets, embracing new technologies, and expanding their range of products. As a highly focused service and technology company, Transcend can respond swiftly to the market’s changing needs. Through Transcend’s goal of continuous improvement at every level, the company approaches its business relationships with dedicated professionalism.
This philosophy, envisioned by Mr. Peter Shu, is the underlying foundation for the success experienced by Transcend.
In 2008 award ceremony took place at the Taipei International Conference Center on September 3rd, where Transcend had the honor of receiving the 2007 International Trade Award for achieving the second highest export growth in Russia.
Since its founding in 1988, Transcend has made brand image its number one priority by consistently focusing on its own-brand business. With superior product quality and excellent customer service, Transcend maintains a vast, loyal customer base.
In Business Week magazine’s 2008 InfoTech 100, a list of the world’s top 100 technology companies, Transcend currently ranks a respectable No. 62 overall, and No. 7 in the semiconductor industry.
Transcend is honored to receive ten prestigious marks of Good Design from the renowned 2008 Taiwan Good Design Award competition.
In 2008, Transcend`s winning products include the Jet Flash V85 USB flash drive, Jet Flash V95 USB flash drive, T.sonic™ 320 MP3 Player, T.sonic™ 650 MP3 Player, T.sonic™ 840 MP3 Player, T.sonic™ 850 MP3 Player, Store Jet™ 25C hard drive, Store Jet™ 25M hard drive.
In 2008, Transcend clearly stood out above the competition, receiving a total of ten
``Good Design`` marks for its products.
1. Memory Products 2. Flash Cards 3. USB Flash Drives 4. Accessories 5. Portable Devices 6. Multimedia Products
WHAT IS PEN DRIVE???
Sometimes referred to as a jumpdrive the pen drive is a portable USB flash memory device that can be used to quickly transfer audio, video, and data files from the hard drive of one computer to another. With a construction that is small enough to fit into a pocket, the pen drive derives its name from the fact that many of these USB drive devices resemble a small pen or pencil in size and shape.
The first flash drive was manufactured by M-systems under contract with IBM. It came in various sizes: 8 MB, 16 MB, 32 MB and 64 MB.
Features Fully compatible with Hi-Speed USB 2.0
Easy Plug and Play installation.
USB powered and No external power or battery needed
Compatible with Windows Vista and supports Windows ReadyBoost, which can accelerate program running speed, as well as increase memory performance. Types of transcend pen drive: Hi-Speed Series: Perfect design for performance-demanding users.
JetFlash®185 USB Flash Drive JetFlash®185 is a Zinc Alloy body USB Flash Drive.
JetFlash®130 USB Flash Drive
Comes with two extra caps, the JetFlash®130 is a Hi-Speed USB Flash Drive that combines performance and style in a device.
JetFlash®168 USB Flash Drive
JetFlash®168's unique design fuses modern cutting edge technology with beautiful, traditional Chinese decoration.
JetFlash®160 USB Flash Drive
The JetFlash®160, enables to Transfer Data at Hi-Speeds, Store huge amounts of information and securely save.
Innovative design makes the JetFlashR150 small enough to fit on a key chain.
Designed to carry around and provides more flexibility for use with USB peripheral devices.
Designed to expedite the exchange of huge amounts of data.
V-series:Perfect design for value-driven users.
with its huge memory capacity, lustrous chrome casing accented with deep-gloss lacquer and a genuine Swarovski crystal, the JetFlash V95 gracefully combines contemporary fashion with cutting-edge technology.
JetFlash V90 Pizazz's shiny metal body and stylish ultra-compact design create a unique expression of personal style.
JetFlash® V33 USB Flash drive
The pure white color scheme and ultra-compact body make JetFlash® V33 a new standard in value.
The new line of tiny multicolored USB flash drives – JetFlashRV35. These attractive little drives come in a variety of fun translucent colors.
JetFlashRV85 amazing in convenience and elegant in design.
JetFlash®V90C JetFlash® V90 "Classic" keychain USB flash drive features a distinctive
metallic swirl pattern that appears to move when light catches it at different angles.
JetFlash®V90 JetFlash®V90 with a capacity of 2GB. Inspired by fashion accessories, the stylish metal body with a genuine mother-of-pearl makes JetFlash®V90 a trendy device.
JetFlash®V10 JetFlash®V10’s special capless design uses a sliding USB, which protects the connector from damage when not in use.
JetFlash®V60 "More Value, More Colors, More Fun!" Store your digital world on a bright and colorful JetFlash®V60
JetFlashRV30 JetFlashRV30 is the thin drive that's bursting with value.
JetFlash®V20 Hassle-free data storage with best price-to-performance value
Perfect replacements for floppy disk/CD/DVD.
JetFlash T3 is a ultra-tiny USB flash drive. It can be used as a mobile phone dongle or a keychain accessory, and can be stored safely in a wallet without risk of compression damage.
JETFLASH?T5 An ultra-tiny design with eye-catching two-tone color schemes and intricate hexagon pattern give the T5 a unique fashion accessory look.
JetFlashR220 Fingerprint USB Flash Drive The new fingerprint USB flash drive – JetFlashR220 combines elegance and functionality with an attractive rotating cover that will never get lost.
JetFlash®210 Fingerprint USB Flash Drive JetFlash®210 with fingerprint scanner puts all your passwords on the tip of your finger
We did two surveys: Retailers customers Retailers: Sample size-30 Areas covered- Navi Mumbai, Dombivali, Kalyan, Bandra and Andheri. OBJECTIVES: To find out fastest moving pen drive. To find out for which unique feature does Transcend sell.
Below are our findings:
Sample size: 50 Areas covered: Navi Mumbai, Dombivali, Kalyan, Bandra and Andheri.
To find out most preferred brand. To find out substitute for pen drive.
9% 15% 40% TRANSCEND KINGSTON I-BALL OTHERS
Competitors of Transcend pen drive.
As per the survey that we had conducted we came to know that in the market there are competitors like, Kingston, I-Boll, Sandisk, Sony and others.
Transcend is a highly professional and innovative company that is committed to total customer satisfaction. Their extensive technical expertise and global resources ensure that they are well prepared to meet all potential challenges and achieve excellence by ''Exceeding Your Expectations.'' Transcend intends to grow their external partnerships, by incorporating these values . Their brilliantly skilled and experienced R&D teams, highly qualified experts, key partnerships with industry leaders, state-of-the-art manufacturing facilities, absolute quality control and ample production capacity will ensure to receive the very best service. Their exceptional expertise and substantial resources will provide customers with the very highest quality of products and services.
The major competitor is Kingston, one of the international co. come into existence in 1987. Transcend came into the market in
1988. That means they are competiting each other from their birth. Every one trying to prove itself as best brand.
Still the competition between them which is advantage to customer as they are trying to provide variety of product with distinct features. Both the companies are pioneer in the superior quality, stability, reliability, expertise, warranty.
PRICE COMPARISON OF PEN DRIVES
BRANDS Transcend Price (Rs.) GB 1GB 2GB 4GB 8GB 16 GB 32 GB 64 GB 200 300 500 1200 3000 5900 9500 299 399 699 1450 3200 N/A N/A Kingston Price (Rs.)
COMPARISON OF Transcend v/s Kingston
Transcend Products Price Warranty Mostly Preferable By Certification To Co. 1 GB – 64 GB Less Expensive 2 Years Students ISO 9001 ISO 14001: 2004 Availability Easily Available In Selected Shops Kingston 1 GB – 16 GB Costly 5 Years Professionals ISO 9001
200 180 160 140 120 100 80 60 40 20 0 DEMAND SUPPLY 1GB 70 100 2GB 150 200 4GB 80 100 8GB 60 100 16GB 28 30 32GB 20 25 64GB 10 20
15% 27% kingston transcend I ball others
18% 40% 20% kingston transcend I ball others 22%
swot analysis tells us about the products positive and negatives. Swot helps us to predict the future by studying the past of the market and the product. It tells us about the strength, weaknesses, opportunities and threats a product has. Swot of transcend pen drive Strength 1.Awareness 2.Simplicity 3.Low cost 4.Market share 5.Customer service
1.Brand image 2.Limited warranty Opportunities 1.Competitors market 2.Advancing technology 3. Market expansion
Threats 1.Competitors 2.New players