PLATFORM

Get Noticed in a Noisy World
The Innovate Conference
Franklin, Tennessee
Michael Hyatt
Friday, March 29, 2013

Introduction
• You are on __________________.

“All the world is a
stage.”

• But that stage is very crowded:
✓ Fact: There are more than ______________________________ blogs.

@ShakespeareSays

✓ Fact: There were more than _____________________ books published last
year. Amazon has more than ______________________________ books in its
database.
✓ Fact: There are thousands of radio and television shows.
✓ Fact: There was more user-generated video uploaded to YouTube in the last
______ days than the three major networks produced in the first _______
years of their existence.
• A platform is: ! ________________________________________________________
!
______________________________________________________________________

“More video uploaded to YouTube
in the last 60 days
than the 3 major
networks produced in TV’s first
60 years.”

!
______________________________________________________________________
@MichaelHyatt

Get the slides and related resources at MichaelHyatt.com/innovate.

Platform: Get Noticed in a Noisy World

• I got interested in platform-building because of three experiences:
1. Experience #1: ! _____________________________________________________
2. Experience #2: ! _____________________________________________________
3. Experience #3: ! _____________________________________________________
• Here’s how my blog traffic grew:

MICHAELHYATT.COM
Average Monthly Unique Visitors

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

• Four observations about this graph:
1. Observation #1: I blogged for _____ years before I broke 1,000 readers a
month.

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Michael Hyatt

2. Observation #2: I hit a big _______________________ _________________ in
2008.
• Because I was blogging more ________________________.
• Because a few __________ ____________________ picked me up.

“Most people quit
right before they
are about to succeed!”

@MichaelHyatt

• Because I began using ____________________ _______________.
3. Observation #3: I built a platform before I ____________________ ______.
4. Observation #4: It could have done it faster today if I had known
____________ ____________ ___ ______________ _________.
• A platform provides you with four benefits:
1. Benefit #1: ___________________________________.
2. Benefit #2: ___________________________________.
3. Benefit #3: ___________________________________.
4. Benefit #4: ___________________________________.

The Platform Framework
It used to be that someone else owned the platform. You couldn’t get access to it,
unless you could get past the _________________________________. Social media
changed all that. Now, for the first time in history, non-celebrities—people like
you and me—can get noticed in an increasingly noisy world.
Thesis: You can build a powerful, personal platform by taking just five steps:

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“For the first time
in history, noncelebrities can get
noticed in a noisy
world.”

@MichaelHyatt

Platform: Get Noticed in a Noisy World

“Great marketing
only makes a bad
product fail faster.”

@David_Ogilvy

1. Step #1: Start with ____________.
a. Understand the power of ______________ of _____________.
Never forget:
1) Everyone has a ____________________________.
2) Everyone is connected to ____________________ _____________.
b. Exceed your customer’s ______________________.
When people encounter your product, they have one of three experiences:
1) ____________________________________
2) ____________________________________
3) ___________________

“Perfectionism is
the mother of procrastination.”

c. _________________ it!
Remember: ____________________________________ is the mother of procrastination.

@MichaelHyatt

2. Step #2: Prepare to ______________________.
a. Accept ___________________ ________________________ for the outcome.
b. Write down specific ___________________.
c. Assemble your ___________ _________________.

3. Step #3: Build your ________________ ________________.

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Michael Hyatt

a. Understand the social media __________________________.
This consists of three parts:

“People lose their
way when they
lose their why.”

@GailHyatt

1) __________________ ___________________
2) ______________________________
3) ______________________________
b. Focus on your ___________________ __________________.
• Option #1: ____________________________ (ex: GoinsWriter.com)
• Option #2: ____________________________ (ex: 48Days.com)
• Option #3: ____________________________ (ex: EventualMillionaire.com)
c. Remember: ________________________ is the new marketing.

4. Step #4: Expand your _____________________.

“Content is the
new marketing.”

@MichaelHyatt

a. Kiss _____________________________ goodbye.

At least the kind that is:
1) ____________________________
2) ____________________________
3) ____________________________________

“What if marketing
was just about
sharing?”

b. Share your ______________________.
c. Be __________________________!

@MichaelHyatt

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Platform: Get Noticed in a Noisy World

Practice “The 20-to-1 Rule.”
“Generosity is a
brilliant marketing
strategy in the
new economy.”

d. Establish your _______________________.
e. Get them to _________________________.

@MichaelHyatt

Three Tactics:
1) Tactic #1: Make your sign-up form highly _________________.
2) Tactic #2: Offer an ________________________ for subscribing.
3) Tactic #3: Design a branded _________________ ____________________.

5. Step #5: Engage your __________________.
a. Understand the _______________________.
You have a tribe when you have a group of people who share three characteristics:
1) Characteristic #1: They share your ______________________.
2) Characteristic #2: They are willing to follow your ____________________.
3) Characteristic #2: They have a way of _______________________________
with one another.
Examples include:
____________ __________________ fans
__________________ customers
_____________________ ____________________ enthusiasts

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Michael Hyatt

b. Start a _____________________.
• You cannot build a tribe by delivering a ____________________________.
• No, you build a tribe by leading a ____________________________.
c. __________________________ your platform.

Conclusion
• The key to building a platform is to ____________ your ______________ and
“The key to building a platform is to
face your fear and
START!”

____________________!
• What would a platform make possible?
!
______________________________________________________________________
!
______________________________________________________________________

@MichaelHyatt

!
______________________________________________________________________
!______________________________________________________________________
• You’re here today for a ________________________.
This is your _________________.
___________________ your platform.
_________________ ________ on stage.
• We’re _______________________ on you.

The Next Step
If you are serious about building your platform, check out PlatformUniversity.com. This is a
members-only website designed to make learning faster and easier. At only $25.00 a month, it provides exclusive information, strategies, and tools you won’t find anywhere else.

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