A Project Report On

Effectiveness of Xtra Premium and Xtra Mile in India

For Indian Oil Corporation LTD

By Gitanjali Boro 79
In partial fulfillment for the award of Post Graduate Diploma In Management 2011-13

New Delhi Institute Of Management

50(B&C), 60, Tughlakabad Institutional Area, New Delhi - 110062 E-mail: placement@ndimdelhi.org Website: www.ndimdelhi.org

A project Report On

Effectiveness of Xtra Premium and Xtra Mile in India

For

Indian Oil Corporation LTD

Under the supervision Of

Pankaj Bhatia

Submitted ByGitanjali Boro Roll no: 79

Submitted ToGajender Sharma

Declaration

I Gitanjali Boro, student of New Delhi Institute of Management 2011-2013 declare that every part of the Project Report On Effectiveness of Xtra Premium and Xtra Mile in India submitted by me is original. I was in regular contact with my faculty guide and contacted many times for discussing the project.

Date of project submission:_______________________________________

Faculty Mentors Comments: __________________________________________________________________ __________________________________________________________________ ____________________________________________________________

(Signature of faculty guide)

Acknowledgement

Expression of mind by words is a difficult task; I find when it comes to an appeal of fathomless gratitude and obligation. So first of all, I owe my head heartily to all who have been inspirational, motivating and supportive throughout my project work undertaken and endowed me with the most precious knowledge, the most powerful of all. My report is the sensible team effort of all those people mentioned, or not mentioned here. Still it is too less to express my deep thanks to them. It is with heart-full gratitude that I express my benevolent thanks to my reverend project guide Prof. Gajender Sharma, New Delhi Institute Of Management, not only for giving excellence guidance, unabated inspiration but also for his never ending willingness to deliver generous research methodologies, timely attention and kind interest, since beginning of my training. I express my sincere and heart-full thanks to Prof. Sudhiranjan Dey, Director (New Delhi Institute of Management, Tughlakabad, New Delhi) who gave me the opportunity to do the project research for fulfillment of the course & for their full support and guidance.

Gitanjali Boro Roll no. 79

Table of Contents
Declaration Acknowledgement Executive Summary Introduction to the study Objective and scope of the study Industry Profile and Company Profile Company History Products Xtra Premium Xtra Mile Xtra Power Fleet Card Uinique Features

Research methodology Research design Data Collection Data collection methods Limitations Findings and Analysis Suggestions and conclusions Bibliography Annexure