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(The Shapes)

Grooming Service in India

Submitted to: Submitted by:

Prof: Preeti Singh Kang Singh MBA-II 4960 Harwinder

In economics, a service is an intangible commodity. More specifically, services are an intangible equivalent of economic goods. Service provision is often an economic activity where the buyer does not generally, except by exclusive contract, obtain exclusive ownership of the thing purchased. The benefits of such a service, if priced, are held to be self-evident in the buyer's willingness to pay for it. Public services are those societies (nation state, fiscal union, and regional) as a whole pays for through taxes and other means. By composing and orchestrating the appropriate level of resources, skill, ingenuity, and experience for effecting specific benefits for service consumers, service providers participate in an economy without the restrictions of carrying inventory (stock) or the need to concern themselves with bulky raw materials. On the other hand, their investment in expertise does require consistent service marketing and upgrading in the face of competition.

Grooming services: Gym and Spa in India The human body is an amazing thing. At every stage in life it is capable of improvement and positive change. These positive changes are specific to the demand being placed on our body...each day.

Whether you're too shy to try or want to reach specific goals - achieving the body you want has never been more attainable. Improve the way you look and feel forever!

The focus in on the cardiovascular & Strength section which will improve your fitness i.e., heart, circulation and respiration system, not to mention, losing that unwanted flab. Gym and spa firms recognize that each one of us has a different fitness level and a different goal, and their trainers will handhold and guide you at every step toward attaining your specific goal.

Scope of operations of The shapes

1) Identifying the area of operations 2) Procurement of Machinery and Equipments 3) Provision of Managerial Staff

Managers Trainers Dieticians Helpers

4) Basic amenities and facilities

5) Timely maintenance and up-gradation

6) Regular health campaigns

Relationship marketing Followed:

Target Audience Understanding your target audience is essential to creating the best marketing for your gym. You need an idea of what your target clientele wants from the gym. Fitness Marketing Group suggests that most people are concerned about losing weight with improved health and fitness as a secondary reason for hitting the gym. You might also tailor different marketing campaigns toward different groups of people, depending on the type of services you have at your gym. For

example, if you have several prenatal exercise classes taught by a professional who understands the exercise needs of pregnant people, expectant mothers form a solid target for your marketing. Major Target audience of The shapes Youth of Thapar University. Whole area of Tripuri and Bhadso Choongi , Which is covers two major markets of city. Get Referrals People are often willing to share information about products and services they like. Focus on offering your current female clients a positive experience at the gym so they are more likely to tell their female friends. A referral program that rewards your current clients for getting their friends to join can be productive. A similar option is to have a loyalty program that offers small incentives or gifts to your clients who use your facilities regularly. This encourages them to stay with you and refer you to their acquaintances. Referral program of The Shapes Discounts on each referral e.g 1,2,3 and so on Couple entry discounts Market Online A professional website for your ladies-only gym allows potential clients to access information about your business. Include colorful photos of all the different areas and services offered at your gym so the people are able to see what you have to offer. A blog on your website is another way to engage people. Posts about gym happenings and general health, fitness and weight-loss information can draw readers who may then become clients. Using social media such as Twitter and Facebook also helps generate online buzz about your gym.

Marketing mix followed by the sapes

Product, Price, Place and Promotion. These four elements are known as the marketing mix or the 4Ps. The four elements should be viewed as one unit and structured to support each other; otherwise a marketing strategy by gym will be confusing and uncoordinated.

1. Who is the product aimed at : youth (boys and girls), Professional bodybuilders 2. What benefit will customers expect from it : Trainers, helpers 3. What will be its advantage over competitor : better equipment in gym and training staff Place
1. Convenient for the customer for daily basis 2. Accessible for the customer if it is the place where the most of population lies Price 1. loss leader pricing 2. competitor pricing 3. Effective pricing involves balancing all the factor


The following things will influence how gym firms choose to promote 1. Promotional campaign purpose 2. The budget for the promotional campaign 3. The target market for the gym 4. The marketing environment in which the gym operates

e.g: Spa Royal Relaxation: Rs 2650/- + tax.

Complete Caress Grooming Package: Rs. 2250/ - + tax. Couple discounts of rs.200. Student discount for Thapar University, which is a target major target audience.

Service quality given:

1. 6 working days in a week

2. the spa with its competitor price and massages 3. Trained helpers and staff 4. Better and complete equipment with instructions