Business Plan

Contains

A total outline of starting and operating A D E V E N T U R E a Theme Park in the I S L A N D current situation
THEME PARK
SIGNBOARD DHAKA M-01913373187 029887654325 2/5/2009

A D V E N T U R E I S L A N D

Executive Summary
The plan of adventure Island theme Park came seeing the present limitations of existing parks providing: • Terribility in journey from the core of Dhaka. • Yet copes of enjoyment are there, visual entertainment that people will think a lot is absent. • World class rides are yet to be introduced. • Special shows that make a bright story gathered in mind are not available (only concerts). • Prices are far from many as well hospitality lacks hugely. So these strongly awakes an idea of starting a Theme Park in the progressive mega city of ( …………. ) people, Dhaka, the place where hectic routine life of people make a strong blow of refreshing themselves. so our park will try to buy experience of people through our world class service providing a comfortable journey from home, a fantastic landscape, world class rides, visual entertainment, gorgeous arrangement of festivities, fair price and warm hospitality & an digital park. Our target Market is people ages (0-60), school, college or corporate picnic & a niche market of tourists as well as family & friends. The service is simply the experience of entertainment. Prices will be fixed on the basis of

…colors of enjoyment

A D V E N T U R E I S L A N D

competition, yet there will be some extraordinary rides and entrance of those will be little higher. The internet, satellite channels, newspapers, magazines & all the different sorts of medias will be used for advertising & the process will start 2 months before starting so that people wait enthusiastically. As circulation of money and number of heads in Dhaka is increasing the prospects of the business is also growing. But due to the variations in packages it is now hard to say the definite amount of profit. But with the usual amount to be made, we hope to cross our break even within 18 months and to increase our market share by 20% within 26 months.

• Journey to park only highest 40 minutes from core of city • provide world’s most challenging rides • Target different categories of market understanding their needs. • Entertainment in the use of advanced technology. • Competitive price • Observe moments with special gorgeous shows. Asillumination show, --------------------• Offer service through most hospitable sense. So lets look at our start up:

we definitely hope to inaugurate within 8 months of ordering & starting procedures. The industry has the following companies: <In crore> We don’t hope seasonal big effects in our profit.A D V E N T U R E I S L A N D THE INDUSTRY Currently the theme park industry is in the progressive stage. yet there will be a positive huge change in the starting of year because of the picnic season. we need to be patient in maximizing profit and capture the market share. Because we are not starting as the first. Margin is to be defined according to different rides & their packages. …colors of enjoyment .

Dhaka Ride …COLORS OF ENJOYMENT Here it is to be mentioned the main related firms to our service is the “Fantasy Kingdom” “Nandan Park” & “Foy’s lake resort’’ that is situated out of Dhaka. THE COMPANY The name of our company is “Adventure Island Theme Park”. The thought of the park came seeing the limitations of the . Dhaka Gulshan. So finally there are two main competitors of us. Savar.Savar Chittagonj Shahbag. Dhaka ……….Dhak a Service type Ride+Show+Residence+Pic nic Ride+Show+Picnic Residence+Ride Ride Ride A D V E N T U R E I S L A N D Shisu Mela Shaymoli.Name Fantasy kingdom Nandan Park Foy’s Lake Resort Shisu Park Wonderland Situation Ashulia.

current industry & the future of such service. Ltd. .  The present competition can’t accommodate a large-scale Rides & Shows. Our objective is to making experience unforgettable. but we will do that. We will provide with a full range of entertainment. desire to form at the beginning of 2010 in Dhaka by a highly knowledgeable and experienced team of 10 business persons. We want to …COLORS OF ENJOYMENT provide a customer friendly atmosphere for all sorts of necessities.  Adventure Island Co.  Existing company’s products are not always affordable to every class of customer. MISSION The mission of the company: “Let’s make things better.  Today no companies are using tourists as their Market.

THE SLOGAN . We provide entertainment in such a landscape where entering people will that they are going to a island crossing sea.A D V E N T U R E I S L A N D We through our logo want to describe ourselves. Trees are the symbolizing of the wonderful landscape. Our overall getup as shown in our logo. Here the color Green Is used to express the freshness that the park will provide.

We are to satisfy our customers enjoyment needs. Water rides Regular rides Children …COLORS OF ENJOYMENT Adult . Regular rides 2. We are to cope up with all the needs of refreshing body & mind. So our Slogan is “…. 1.Rides of the park are organized in two different categories.Colors of Enjoyment” A D V E N T U R E I S L A N D THE SERVICES The following list represents the different services we will provide: • Playing with rides:.

Besides as one of the main attraction of the park there will be 4 special rides.In the regular section there will be 25 specially designed rides to entertain the people. Our rides and special rides will make us distinct in the section of riding. Ride Name Magic Train Bumper Car Tiny toot Coaster Polliwog Park Flying Elephant Toddler Springs Red Barron Category Children Children Children Children Children Children Children …COLORS OF ENJOYMENT . As a strategy we keep only 4 rides similar to the existing park.

Carousel Children Kiddie Copter Children Kiddie wheel Children Climbing Trees Children Antique Cars Children Bumper Car Children Lost city Adult Jump & Smile Crocks crew Drop tower Gondoletta Sky swat Swings Tremors Looping starship Aftershock roller Panic plunge Paratropper Round up Zipper Bubbles Gravity show Aero trip Floating machine Puzzle Adult Adult Adult Adult Adult Adult Adult Adult Adult Adult Adult Adult Adult Adult Adult Adult Adult A D V E N T Adult U R E I S L A N D .

A D V E N T U R E I S L A N D …COLORS OF ENJOYMENT .

Water rides: Ride Name Boulder Beach Flow Rider Lazy river Artificial Falls Category Adult Adult All All Rides at the water segment are: .

foreign tastes will be offered at a comfortable price.. will be arranged there.. Then we will keep people enjoying time through our interactive sports arrangements where for the owners gifts are of …COLORS OF ENJOYMENT TEAM THE MANAGEMENT .The special Water Ride A D V E N T U R E I S L A N D • • There will be two different picnic spots that can provide 8 arrangements at a time. All sorts of arrangements for this purpose our park will provide. a restaurant will be made where all different sorts of local. Food & Playing:- In the park.. We …COLORS OF ENJOYMENT want to design the whole park in such a way that people coming here feel any place a wonder. • Picnic:- Special Show:- We will observe occasions and special days. traditional. Again there will be a place for concerts where celebrities will be available. There will be a theatre where entertaining will be schedule of all time. Shows as………………….

MANAGEME NT FINANC E MARKETI MARKETI NGG NGG HR ACCOUNTI ACCOUNTI NG NG ENGINE ER CHIE F ASSISTA NT OFFICE CLIENT SUPERVIS OR MAINTAIN .E.C.O .

he has a decent career in Uniliver & Maersk company. With a sound academic background & professionalism the brand of Adventure Island much deserve to shine.Mrs. She has completed her B. Mr. CHIEF MANAGEMENT EXECUTIVE:- A. she is hoped to meet the challenges of the future successfully.B. :. Recently she is lecturing in that University. M.has been very much successful. & M. With an excellent background and sound result. Shelely Parvin is the name of the famous A D V E N T U R E I S L A N D scholar of Marketing Department of University of Dhaka.B.A passing from the Management of Dhaka university. M.B.B.A & M. O. making the tough works of branding in the Square company. Sound efficiency and a lot experience will always stick to him.A & M. O.B.---------. A from the Dhaka University and have his higher studies in England. Both the B. Himadri will be the perfect analyst.A. CHIEF FINANCIAL EXECUTIVE:Shekhar Das Master Himadri With high proficiency in this particular arena will join the firm.C. CHIEF ACCOUNTANT:- The knowledge that maintains the proficiency of a firm is to be seen by Mr.B. CHIEF MARKETING EXECUTIVE:. from Dhaka University. . S. Making his B. Robel Hossain has taken his ACCA from America and completed CA there. Robel Hossain.A. Siddique is going to join the Management section.------------------Is joining the park as the C. E.

MBA As. a graduate from BUET is going to join with us after discarding his opportunity in the Silverdell Theme park. Accountant Qualification B. Amin making his M. Aminul Islam is making the responsibility of maintaining the human resources of this firm. HR As. A D V E N T U R E I S L A N D CHIEF ENGINEER:As the deserves a lot from the …COLORS OF ENJOYMENT mechanical sector. The management section holds the 2nd position after the CEO.A. Jasim uddin As. Mirza Asiful Islam. a highly sound person has been made there.We primarily want to recruit more than 25 official staffs who will perform different . zahirul islam Marketing As.Shourav Syed Manager The whole flow is directed in such a straight way that all are finally liable to the company.B.A major in HR has worked in the Pran .A. Zakaria Abul hasan B. MBA B.B. Other persons who are going to lead the company are: Designatio Name n As.MBA CA B.CHIEF HR EXECUTIVE:- The sound eyes of Md.Rahimafrooz and IDLC as in that position.B. The whole Managerial & financial works are dived un related executives who will report to the Manager finally . Finance Md.MBA.B.A.A .B. Md. Md. MD.

A D V E N T U R E I S L A N D RIDES RIDE+SHOW RIDE+PICNIC+SHOW RIDE+PICNIC …colors of enjoyment ANALYSIS MARKET RESEARCH AND SEGMENTATION:. Customer Base 3.1. There are supervisory bodies of about 25 people. who will directly notice works of the maintenance staffs. Product Base 2.managerial tasks. Area Base PRODUCT SEGMENTATION .

COLORS OF ENJOYMENT • Picnic -school -college -university -corporate • Family & friends • Couple • Tourists . -high income range -mid income range -low income range ….A D V E N T U R E I S L A N D CUSTOMER SEGMENTATION • People from all ages.

A D V E N T U R E I S L A N D BANGLADESH OUTSIDE AREA BASE SEGMENTATION …COLORS OF ENJOYMENT .

That means we will provide our service in the three categories of proving ride. facility of picnic as well as arranging attracting shows.-DHAKA -KHULNA . There will be two specially arranged spots. …Colors of enjoyment . We hope to gain a good share by this service.RAJSHAHI TARGETING A D V E N T U R E I S L A N D IN THE PRODUCT SEGMENTATON Here in the “Ride+Picnic+Show” segment is selected by us. But we hope to make the full structure of our park so that people can make their arrangements in different places. There will be two segments of rides. But with the rest 21 rides in the first category are totally unknown & these rides are the special representor of our Theme park. So it will play a huge rule for the brand of our park. …colors of enjoyment The second part of our service is arranging picnic.BARISHAL -CHITTAGONJ -SYLHET . Again as said before there will be 4/5 special rides with which not only the countrymen but also other parts of the world are less familiar. 2. As: 1. Normal attractive rides. Rides through water We will keep 25 rides where only with 4 rides local people are familiar.

Sometimes childs age 5 or more may not be the profit maker. Yet these people are within 5-60. as we will make it free for them under 3 feet. Primarily we will provide two spots inside the park. This also holds for family …COLORS OF ENJOYMENT . Such one can be named as the “Illumination Show” that makes huge differences with our competitor. but also we will attract to arrange corporate picnics in our park.As with the tradition of our educational institutions. CUSTOMER BASE TARGETTING: • People ages (5-60):. • Family & friends:. It is to mention that people above 6o are also invited. we differently segment them because we will develop different packages for the group of friends. universities arrange study tour or picnic. • Picnic:. where at a time at least 8 such arrangements can be made.We hope the people who age between 5-60 will come here.We as usual want to move to get enjoyment with friends together. colleges. So not only the such tours. Our park will provide a wonderful landscape and all sorts of arrangements for managing these picnics.The third portion of product segmentation is “ Arranging shows “ in other words observing festivities. every year schools. It is a specially designed part of our park to attract the market. Again we definitly hope that people less than 60 will come and enjoy. concerts or others will also be available. Again clown show. but they are not our target market.

A D V E N T U R E I S L A N D members and again we get them in particular segment due to make special attention to them. • Tourists:.people live. There will be specially organized lotteries. Tourists are the niche market for us in the area based outside segmentation. Here our main target market is people of Dhaka where ……………….We through our loving atmosphere & hospitality will bring many couples to use this place as their warm meeting place and entertainment. we consider these divisions partially also.Tourists are the niche market in our plan. So we can hope a brighter contribution here from tourists. As Bangladesh is expanding it’s journey to one of the world’s attracted place for tourists. different initiatives are taken. As the park is at the entrance point of 2 divisions to Dhaka. . In the Bangladesh segmentation. We also will make comfortable packages for tourists and we hope people to come from all parts of the world. discount for this market. the country has been divided in 6 divisions. Definitely our special shows are designed thinking of them. special shows and world class rides. AREA BASE TARGETTING We have segmented the whole market in two shown above. So to make that successful we have arranged special festivities arrangement. • Couple:.

The total market is to grow by 5% each year. .…COLORS OF ENJOYMENT MARKET SIZE The current market consists of at least -----------(5500- 6000) people each day. in the first 3 months of the year. The amount is to increase highly during the picnic season.

Dhaka Gulshan.Dhak a Shaymoli.Savar Shahbag. against the competitors our advantage are our comparative values. Dhaka Ride+Show+Picnic Ride Ride Ride 2ND LEAD LOSING FLUCTUAT G FLUCTUTI …COLORS OF ENJOYMENT . This industry can say is only crossing the primary field. Dhaka nic ………. Ride+Show+Residence+Pic Savar. Again. Lets look at our competitors Name Situation Service type CURRENT SITUATIO LEADER Ashulia.A D V E N T U R E I S L A N D Fantasy kingdom Nandan Park Shisu Park Wonderlan d Shisu Mela COMPETITION A huge competition field has not yet been build.

As: Product • Price • Place • promotion we have so on discussed about the product.MARKETING PLAN Overall Marketing Strategy: To design overall Marketing strategy we have focused on the four basic steps of Marketing. so we have decided to fix our prices according to the competition. Now Price: one of the leaders fixes the prices as shown below: A D V E N T U R E I S L A N D But as we are starting late. But here we have …COLORS OF ENJOYMENT . So when if someone has to pay 620 if he wants to visit all the rides + entrance + Water rides.

Again strategically the place brings the people of two divisions. People can enjoy a easy and comfortable traffic on the way. Just in the normal sense if offers are made better available and the place is closer and comfortable so why go to another? We want to Take this opportunity. when they get this special offer will be available. So . Our Theme Park is situated in Signboard. Some 15 or little more from the zero point of Dhaka. So lower price & better hospitality will make us distinct PLACE: Place another vital factor for our progress. Signboard is in the entrance of Dhaka & ending of Narayanganj. Sylhet & Chittagonj. But it is to be mentioned here that some of the special rides & shows are made little bit exclusive. We will set different prices for different packages. As there has a package for the couple. Selection of place has been somewhat burden for some leading companies. All the prices are fixed in such a way so that someone has to pay minimum 300 to move in the park.A D V E N T U R E I S L A N D provided all these with only 595.

PROMOTON: We will use the following media for our advertising: • Internet -Magazines • Satellite Channels Others • Newspapers • Radio - …COLORS OF ENJOYMENT . It is certainly the most suitable place for making such type of an effort. we selected that place to make the place utility wiser.A D V E N T U R E I S L A N D in the sense of choosing the place as a weapon of Marketing.

AS WE ON PARTICULAR SCHEDULE WILL ARRANGE “ILLUMINATION SHOW” “A TOUR WITH THE PIRATES …COLORS OF ENJOYMENT . THE TACTICS OTHER COUNTRIES ARE FOLLOWING AS. Again billboards. THEY ARE MAKING TOURISTS TO WATCH THEIR DIFFERENT SORTS OF ILLUMINATIVE PROGRAMS ON REGULAR BASIS. SALES TACTICS: For the first year the company will be patient and forceful to sell with our knowledge and experience. We want just to convey our message every time. Promotional ads will be shown in satellite channels. staffs and change ourselves with the need & change. These will be very helpful. Our target is to just inform first about the prospects of the park and its special features.We will create our own website and blog. We want to make our advertisements 3 months before starting the park. After the initial. OVERALL SALES STRATEGY: We want to be at our best leap through our strategies: • WE Will ARRANGE FESTIVALS REGULARLY. sponsorship and different innovative ways will bring our customers. We are also capable of managing business resources and aspects of Adventure Island. AS WE WANT TO ENCOURAGE THE NICHE MARKET OF TOURISTS. every where. we will hire additional employees. This will help us to deal with lots of people waiting eagerly. Radio is also looking fruitful now a days. if needed. SO WE HAVE PLANNED TO DO SOMETHING LIKE THAT.

CLOWN SHOW. AS WE WILL DECLARE A PACKAGE THAT IF YOU WITH AT LEAST 10 FRIENDS COME TO THIS PARK YOU ALL WILL GET SPECIAL DISCOUNT ON RIDES. ENJOY ALL. MUSIC NIGHTS WHERE MOST FAMOUS PLAYISTS WILL PERFORM WITH THEIR INSTRUMENTS. THIS AT ONE GLANCE MAY LOOK PRETTY EXPENSIVE. • WE HAVE DESIGNED A FRIENDS PACKAGE. BUT WHY NOT WE LOOK AT THE 20% PEOPLE THAT HAVE THE 80% ASSETS OF BANGLADESH ONLY & THE TREND OF THEM TO GO OUT AND SPEND. …COLORS OF ENJOYMENT • WE WILL GIVE SUCH OFFER TO BRING ONE CUSTOMER ONCE AGAIN WITHIN 1 YEAR.A D V E N T U R E I S L A N D SHIP” SPECIAL ANIMATED VIRTUAL MOVIE SHOW. MALAYSIA OR INDONESIA. THEIR ECONOMY HAS GOT THE SPEED FOR TOURISTS BECAUSE THESE CONTRIES ALWAYS KEEP TOURISTS BE CHARMED WITH SUCH SHOWS. CONCERTS. AGAIN IF WE ANALYZE FACTS BEHIND THE PROGRESS OF THAILAND. BY DECLARING A PACKAGE THAT IF ONE TAKES 2 ENTRANCE IN A YEAR HE WILL GET ENTRANCE AND . IT IS BUILT ON THE THOUGHTS THAT WE WITH FRIENDS COME IN THE PARK. SO WHEN FRIENDS WILLING TO COME AT THE PARK THINK ABOUT THIS PACKAGE THEY WILL DEFINITELY TRY TO COME WITH GROUP OF 10 TO GET THE DISCOUNT. THIS SENSE CAN BE UTILIZED.

A D V E N T U R E I S L A N D SOME RIDES FOR FREE. AGAIN OUR BAGS AND OTHERS WILL SPREDAD OUR LOGO TO ALL. SO WHEN PEOPLE JUST AT POINT OF GETTING OUT IS GETTING A GIFT. FRIDAY WILL BE DECLARED AS THE FAMILY DAY WHEN FAMILY MEMBERS COMING WITH AT LEAST 3 MEMBERS WILL ENJOY SPECIAL DISCOUNT & GIFT PACK FROM THE PARKAS WELL FREE LUNCH THAT DAY. WE HAVE DEVELOPED A COUPLE PACKAGE. IT WILL CREATE A GOOD IMPRESSION IN HIS MIND. ON THE VACATION WILL THINK TO HAVE A DAY LEAD IN AN ATMOSPHERE OF JOY & HOSPITALITY WIH KIDS. • WE WILL ALSO PROVIDE A FAMILY PACKAGE AND A FAMILY DAY. • AS THERE ARE COUPLES IN OUR TARGET MARKET. THIS WILL ENABLE ONE TO AFFORD FOR ANOTHER. AGAIN THERE WILL SUCH INTERACTIVE GAMES AS …COLORS OF ENJOYMENT . SO DEFINITELY DWELLERS. WE WILL GIVE EACH A GIFT PACK THAT CONTAINS SMALL BUT NICE THINGS IN A HUGE PLASTIC BAG. EACH DAY THERE WILL BE LOTTRIES AND THE LUCKY WINNER COUPLE WILL ENJOY A CANDLE LIGHT DINNER AT AN 4 STAR HOTEL. • WE DESIGNED OUR POLICIES SO THAT PEOPLE UNCOCSIOUSLY MAKE ADVERTISENENT. AS IN THE OUT WAY OF THE PARK.

PUZZLE WHERE SOLVING OR ATTEMTING THAT THERE LIES OPPORTUNITY TO GET GIFTS. FINANCIAL DATA Profit & loss Forecast: .

we tried research on Market size. trend. Profit will rise huge in the 1st quarter of the year due to picnic and on special occasions such as Eid. Now let look at the monthly changes in revenue: .There will be seasonal effects on the profit. Yet all these assumptions cann’t be fully correct. daily average customer and other facts that relate to it and thou to make the assumptions near to happen. growth.

A D V E N T U R E I S L A N D Cash from Operations Cash Sales Subtotal Cash from Operations 240000000 240000000 CAS H FLOW ANALYSIS: The cash flow projection shows that provisions for ongoing expenses are adequate to meet Adventure Island needs as the business generates cash flow sufficient to support operation. HST/GST Received New Current Borrowing New Other Liabilities (interest-free) New Long-term Liabilities $0 $0 $0 $0 . VAT. Pro Forma Cash Flow 2010 Cash Received Additional Cash Received Sales Tax.

VAT.Sales of Other Current Assets Sales of Long-term Assets New Investment Received Subtotal Cash Received $0 $0 $0 240000000 Expenditures 2001 Expenditures from Operations Cash Spending Bill Payments Subtotal Spent on Operations 70000000 1000000 Additional Cash Spent Sales Tax. HST/GST Paid Out $0 Principal Repayment of Current Borrowing $0 Other Liabilities Principal Repayment $0 Long-term Liabilities Principal Repayment $0 Purchase Other Current Assets Purchase Long-term Assets Dividends Subtotal Cash Spent $0 $0 $0 71000000 Net Cash Flow Cash Balance 71000000 169000000 .

after the initial investment for the start up. Other equipment will be collected through directly ordering. It is important that we continue advertising & Adventure Island becomes well established in its field. …COLORS OF ENJOYMENT . lands will be collected through an agreement with the owner to share profit but not buying full.5 years. BREAKEVEN CHART In line with our future forecast we can say that we will be able to reach Breakeven within 1.CASH FLOW SENSIVITY: As projected . If sales projections fall and we can’t reach our target within the targeted time. Adventure Island will still be in a position to operate several months after it.

PROFIT AND LOSS ACCOUNT (For the year ended 2010) GROSS SALES 240000000 (Less) SALES RETURN -------------------------NET SALES 240000000 COST OF GOODS SOLD (Operating Cost) 660000 -------------------------GROSS PROFIT 239340000 SELLING & ADMINISTRATIVE EXPENSE SALARY(Executive+staff+employees) 2741000 Advertisement expense 10000000 Transport 27000 SALES DISCOUNT .

Insurance 33000 Miscellaneous A D V E N T U R E I S L A N D D 39000 ----------------------------- EBIT 226500000 INTEREST 57500000 ------------------------------ NET PROFIT 169000000 BALANCE SHEET Description Assets – – – – Cash and short-term investments Rides Land Furniture & Parts TK. 50000000 160000000 100000000 400000000 .

Total Assets Liabilities – Loan from Friends – Bank loan 350000000 50000000 200000000 Total Liabilities 250000000 Shareholder’s Equity Total Liabilities & Equity 100000000 350000000 .

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