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COCA-COLA

THE COCA-COLA COMPANY


Assigned By: Miss Faiza

Group Members: 1. Mahjabeen Raja 2. Sufyan Ali 3. Mahtab Hussain

Coca Cola
Established: 1886 Ranking: We own 4 of the world's top 5 nonalcoholic sparkling beverage Associates: 90,500 worldwide Operational Reach: 200+ countries Consumer Servings (per day): 1.5 billion Beverage Variety: more than 2,800

MISSION STATEMENT
To refresh the worldin body, mind, and spirit. To inspire moment of optimismthrough our brand and our action. To create value and make a difference everywhere we engage.

Beyond the mission


The coca cola company also has an official vision to help it achieve sustainable growth. The vision consists of six Ps PEOPLE: Being a great place to work, where people are inspired to be the best they can be.

PROFIT: Maximizing return to shareholder, while being mindful of our overall responsibilities. PORTFOLIO: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples desires and needs. PLANET: Being a responsible global citizen that makes a difference. PARTNER: NURTURING A WINNING NETWORK OF PARTNERS AND BUILDING MUTUAL LOYALTY. Productivity: Be a highly effective, lean and fast moving organization.

THE COCA COLA COMPANY VALUES


Our shared values that we are guided by are: o Leadership o Passion o Integrity o Accountability o Collaboration o Innovation o Quality

ALL PRODUCTS/ BRANDS


Coca cola

Coke zero PowerAde PowerAde zero Glacial Schweppes Schweppes slim line Sprite zero Fantail Fantail zero Dropper Lilt Lilt zero Oasis Oasis light 5 alive Kia oar Kia oar no added sugar Relentless Relentless sugar free Minute Maid

Market Share
The Coca-Cola Company have 38.83% share in the global market.

Target Market
Coca-Cola takes every customer as target and potential who is thirsty. All age groups are being targeted but the most potential is the age group from 16-25 that covers 40% of the total age segment. In Pakistan, 42% of males and 58% of females are used Coca-Cola.

Growth Rate
From 2001-2011, Annual growth rate is 8.7% on earning per share.

Competitors
Pepsi, the flagship product of PepsiCo, The Coca-Cola Company's main rival in the soft drink industry, is usually second to Coke in sales, and outsells Coca-Cola in some markets. RC Cola, now owned by the Dr Pepper Snapple Group, the third largest soft drink manufacturer, is also widely available. Around the world, many local brands compete with Coke. In South and Central America Kola Real, known as Big Cola in Mexico, is a growing competitor to Coca-Cola.

On the French island of Corsica, Corsica Cola, made by brewers of the local Petra beer, is a growing competitor to Coca-Cola. French brand Mecca Cola and British brand Qibla Cola are competitors to Coca-Cola in the Middle East. In Turkey, Cola Turka, in Iran and the Middle East, Zam Zam Cola and Parsi Cola, in some parts of China, China Cola, are some of the brand's competitors.

THANKS