You are on page 1of 53

U.P.

TECHNICAL UNIVERSITY LUCKNOW

Syllabus

[Effective from the Session : 2008-09]

MASTER OF BUSINESS ADMINISTRATION

STUDY AND EVALUATION SCHEME
COURSE : M.B.A
S.N. Course Code MBA 011 MBA 012 MBA 013 MBA 014 MBA 015 MBA 016 MBA 017 MBA 018

Effective from
Subject

Session 2008-2009
PERIODS L T 1 1 1 1 1 1 1 1 8 P 2 1 3

Year 1

Semester 1

EVALUATION SCHEME SESSIONAL EXAMS ESE Subject Total CT TA TOTAL 30 30 30 30 30 30 30 30 20 20 20 20 20 20 20 20 50 50 50 50 50 50 50 50 100 100 100 100 100 100 100 100 150 150 150 150 150 150 150 150 1200

1 2 3 4 5 6 7 8

Principles & Practice of Management Managerial Economics Accounting & Financial Analysis Organisational Behaviour Business Statistics Marketing Management Computer Applications in Management Communication for Management Total

3 3 3 3 3 3 2 3 23

COURSE : M.B.A
S.N. Course Code MBA 021 MBA 022 MBA 023 MBA 024 MBA 025 MBA 026 MBA 027 MBA 028 MBA 029

Effective from
Subject

Session 2008-2009
PERIODS L T 1 1 1 1 1 1 1 1 8 P -

Year 1

Semester 2

EVALUATION SCHEME SESSIONAL EXAMS ESE Subject Total CT TA TOTAL 30 30 30 30 30 30 30 30 20 20 20 20 20 20 20 20 50 50 50 50 50 50 50 50 100 100 100 100 100 100 100 100 150 150 150 150 150 150 150 150 100 1300

1 2 3 4 5 6 7 8 9

Business Environment Business Laws Research Methodology Operations Research Production & Operations Management Cost & Management Accounting Financial Management Managing Human Resources Comprehensive Viva (CV) Total

3 3 3 3 3 3 3 3 24

LT/P: Lecture/Tutorial/Practical TA – Teacher Assessment CT – Cumulative Test Note: Duration of ESE (End Semester Examination)shall be 3 (Three) hours. * Details of Course Code are given in the list of Elective Papers.

2

STUDY AND EVALUATION SCHEME
COURSE : M.B.A
S.N. Course Code MBA 031 MBA 032 MBA 033 MBA 034 MBA 035

Effective from
Subject

Session 2009-2010
PERIODS L T 1 1 1 P -

Year 2

Semester 3

EVALUATION SCHEME SESSIONAL EXAMS ESE Subject Total CT TA TOTAL 30 30 30 30 30 30 30 30 20 20 20 20 20 20 20 20 50 50 50 50 50 50 50 50 100 100 100 100 100 100 100 100 150 150 150 150 150 150 150 150 150 1350

1 2 3 4 5 6 7 8 9

Supply Chain Management Strategic Management Management Information System Consumer Behaviour & Marketing Communication Specialization Group -1 Elective 1* Specialization Group -1 Elective 2* Specialization Group -2 Elective 1* Specialization Group -2 Elective 2* Summer Training Project Report Total

3 3 3 3 3 3 3 3 24

1
1 1 1 1 2 10

-

COURSE : M.B.A
S.N. Course Code MBA 041 MBA 042 MBA 043 MBA 044

Effective from
Subject

Session 2009-2010
PERIODS L T 1 1 1 1 1 1 2 8 P 2 2

Year 2

Semester 4

EVALUATION SCHEME SESSIONAL EXAMS ESE Subject CT TA TOTAL Total 30 30 30 30 30 30 20 20 20 20 20 20 50 50 50 50 50 50 100 100 100 100 100 100 150 150 150 150 150 150 150** 100 1150 5000

1 2 3 4 5 6 7 8 9

Entrepreneurship Development Corporate Governance, Values & Ethics Specialization Group -1 Elective 3* Specialization Group -1 Elective 4* Specialization Group -2 Elective 3* or 4* Open Specialization Elective (Any one) * Research Project Report Comprehensive Viva (CV) Total GRAND TOTAL (Sem. 1 to 4)

3 3 3 3 3 3 18

LT/P: Lecture/Tutorial/Practical ** – Evaluation of Project Report : 100 marks and Viva on Project Report : 50 marks. TA – Teacher Assessment CT – Cumulative Test Note: Duration of ESE (End Semester Examination)shall be 3 (Three) hours.

3

ELECTIVE PAPERS
Specialization Group : Human Resource 1. 2. 3. 4. Course Code MBA HR 01 MBA HR 02 MBA HR 03 MBA HR 04 Personal Growth and Training & Development… Industrial Relations & Labour Enactments……… Team Building & Leadership…………………… Negotiation & Counseling ……………………… (III Semester) (III Semester) (IV Semester) (IV Semester)

Specialization Group : Marketing 1. 2. 3. 4. Course Code MBA MK 01 MBA MK 02 MBA MK 03 MBA MK 04 Marketing of Services…………………………. … (III Semester) Marketing Research. (III Semester) Sales & Distribution Management ……………… (IV Semester) Retail Management ……………………………… (IV Semester)

Specialization Group : Financial Management 1. 2. 3. 4. Course Code MBA FM 01 MBA FM 02 MBA FM 03 MBA FM 04 Management of Working Capital…………….. (III Semester) Security Analysis and Investment Management ... (III Semester) Management of Financial Institutions & Services (IV Semester) Tax Panning & Financial Reporting…………….. (IV Semester)

Specialization Group : Information Technology 1. 2. 3. 4. Course Code MBA IT 01 MBA IT 02 MBA IT 03 MBA IT 04 Database Management System ………………….. (III Semester) System Analysis & Design and Software Engineering……………………………………. (III Semester) Data Communication & Network ……………… (IV Semester) Electronic Commerce…………………………. (IV Semester)

Specialization Group : International Business 1. 2. 3. 4. Course Code MBA IB 01 MBA IB 02 MBA IB 03 MBA IB 04 International Marketing ………………………. International Business Environment and Foreign Exchange Economics………………. Export Management and Documentation…… International Logistics Management…………. (III Semester) (III Semester) (IV Semester) (IV Semester)

Specialization Group : Open Specialization (Choose any one in IV Semester) 1. 2. 3. 4. Course Code MBA OP 01 MBA OP 02 MBA OP 03 MBA OP 04 Insurance & Risk Management…………… Hospitality Management…………..………. Project Management………….…………… Rural Management………………………. (IV Semester) (IV Semester) (IV Semester) (IV Semester)

4

NOTE
MASTER OF BUSINESS ADMINISTRATION (MBA): The M.B.A. course aims at providing inputs to the students relevant to the business, industry and trade so that they can function in different organizations and face the challenges arising there from. The course not only aims at providing knowledge and skills in different areas of management, but also provides inputs necessary for the overall development of the personality of the students. The structure of the Course is designed in a way that students have to study the core courses from different functional areas of management that are made compulsory. Later on, specializations are offered in functional areas where the students can opt for two specializations out of the five offered: Marketing, Finance, IT, HR and International Business and one Open Specialization, Right from the beginning of the course, the focus is on providing relevant inputs through case discussion/ analysis, simulation games, note plays etc. keeping in mind the current business scenario. Broadly, the course is of two years divided into four semesters, each semester having eight compulsory papers of 40 sessions each of one-hour duration. There is a system of dual specialization and an Open Specialization. The students will have to opt for two functional areas for their specialization, having four papers (two in third semester and two in the fourth semester) from Specialization 1, three papers (two in third semester and one in fourth semester) from Specialization 2. Students will also have to choose any one elective from the given four subjects as an open Specialization in fourth semester. Summer Training for 6/8 weeks is compulsory for every student pursuing the course, which they have to undergo between second and third semester. Comprehensive viva and Research project are part of the course. EVALUATION OF PAPERS: Every paper/course will carry maximum marks of 150 (100 marks for semester examination and 50 marks for internal assessment, as per rules). Internal Assessment will consist of two components (i) Class Test (30 marks) (ii) Teacher Assessment (20 marks). However in subject MBA 017 and MBA 018, Class test component will be consist of 15 marks for Class Test and 15 marks for Practicals (MBA 017) and Presentation (MBA 018). There will be no internal assessment in case of Summer Training Project Report (035), Research Project Report (043) and Comprehensive Viva-Voce examination (029 and 044). Question Papers in Semester Examination will be divided into the following three parts: Part I : 20 Marks Containing 20 objective type questions from the total syllabus (All Compulsory) Part II : 30 Marks Containing a case or practical problems or numericals as relevant in the subject. In case of case problem, only one case will be given which will be compulsory. However, there may be maximum two practical problems or numericals with similar number of internal choices. Part III : 50 Marks Containing four questions, one from each unit, with one internal choice in each question.

5

RESEARCH PROJECT REPORT: In fourth semester. These two certificates should be attached in the beginning of the report. The research project report will carry 150 marks. The evaluation of the project report will be done by two external examiners and will consist of (i) Evaluation of Project Report (100 Marks) (ii) Viva on Project (50 Marks). The training will be of 6 to 8 weeks duration. after the completion of training will submit a report to the College/Institute. In case the difference in the awards given by the examiners is 30 or more marks. analysis of data collected. During the training. It is mandatory that the student will make presentation in the presence of teachers and students. the organization (where the student is undergoing training) will assign a problem/project to the student. its structure. However. The objective is to equip the student with the knowledge of actual functioning of the organization and problems faced by them for exploring feasible solutions and suggestions. use. It should reflect in depth study of micro problem. service or financial organization. importance of the study. This chapter will form part I of the Report. The report will contain the objectives and scope of the study. 4. This should deal with brief history of the organization. which will form part of third semester examination. The report (based on training and the problem/project studied) prepared by the student will be known as Summer Training Project Report. It will contain 6 . 8. The student. One by the Head of the Institute/College and the other by the Reporting Officer of the organization where the student has undergone training. The average size of Report ordinarily will be 100 to 150 typed pages in standard font size (12) and double spacing. ordinarily assigned by the organization where student undergoes training. performance products/services and problems faced. Experience of teaching MBA classes as guest faculty shall not be counted. the report must be submitted by the end of August during third semester so that it is evaluated well in time and third semester results are not delayed. the project report will be referred to the third examiner. One comprehensive chapter must be included about the organization where the student has undergone training. 7. Part II of the Report will contain the study of micro research problem. Only such persons will evaluate the project report who has minimum 3 years of experience of teaching MBA classes in a College/University. candidates will have to submit a Research Project Report on a problem/topic (from the Specialization areas) to be assigned by the Department MBA under the supervision of a core faculty member of the department. conclusions and recommendations. 5. In such cases the average of two closer awards (given by three examiners) will be taken into account for the results. 2. Research methodology. Relevant tables and bibliography should support it. The Report will have two certificates. The report should ordinarily be based on primary data. The report will be typed in A-4 size paper. 3. At the end of second semester examination. every student of MBA will undergo on-the-job practical training in any manufacturing. The College/Institute will facilitate this compulsory training for students. The average of the marks awarded by the 2 two examiners will be taken into account for the results. There will be no internal examiner. During the course of training. The report will be evaluated by two external examiners. the student is expected to learn about the organization and analyse and suggest solutions of a live problem. Three neatly typed and soft bound (paper back) copies of the report will be submitted to the College/Institute.SUMMER TRAINING PROJECT REPORT: 1. 6. The student is expected to answer to the queries and questions raised in such a meeting. It will carry total of 150 marks divided into written report of 100 marks and presentation of 50marks.

This is also to see the articulation of what is being learnt by them.relevant charts. The number of pages in the report will be 75 or more. A certificate of the Supervisor and the Head of the MBA program certifying the authenticity of the report shall be attached therewith. diagrams and bibliography. The viva voce is of 100 marks each to be conducted by the external examiner appointed by the University. COMPREHENSIVE VIVA: The comprehensive viva voce is scheduled at the end of II and IV Semester in order to judge the understanding as well as application of the knowledge gained by the students by the end of 2nd and 4th Semester of the course. The report should be typed in A-4 size paper. The student will submit three copies of the report to the Head of the MBA program. 7 . The idea is to see that students are able to digest what is being taught in two full year and see their relevance not only in the practical field but also their inter relationship.

Social System Approach. UNIT III (10 Sessions) Staffing: Concept. Recruitment & Selection. Hawthorne Experiments and Human Relations. Quality of Work Life. 12 Edition 2008) th th 8 . . Developing a Quality Control System. Manpower Planning. Suggested Reading: 1. participation. Characteristics of Quality Managers. Combining Jobs: Departmentation. Management Vs. UNIT II (10 Sessions) Introduction to Functions of Management Planning: Nature. Taylor and Scientific Management. Robbins & Coulter . Fayol’s Administrative Management. Process of Planning. 5th Edition 2008) 3. Charismatic-Visionary leadership. Organisation Theories. . System Approach. Bureaucracy. Management As a Profession. Planning Premises and Forecasting. Types of Planning. Controlling: Concept.Revised (Effective from session 2010-11) MBA 011 : PRINCIPLES & PRACTICE OF MANAGEMENT Max. Methods: Pre-control: Concurrent Control: Post-control. Pre-control of Inputs. Total Quality Control.Management (Prentice Hall of India. Key to Planning. Direction and Supervision Motivation: Concept. Training & Development. Social Responsibility of Managers and Ethics in Managing. Nature. Administration. reward systems. Forms of Organisational Structure. Management : Art and Science. Authority & Responsibility. Freeman & Gilbert Jr . An Integrated Control System. Concurrent Control of Operations. Contemporary views on Leadership: Transformational-Transactional. Hours : 40 UNIT I (8 Sessions) Management: Concept. UNIT IV (12 Sessions) Leadership: Concept and Functions. 6th Edition) 5. Organisational Design. Levels of Management. Objectives and Significance of Planning. Weihrich Heinz and Koontz Harold . Job Enrichment & Morale Building. Process and models of Leadership Development. Barriers to Effective Planning.Management: A Global and Entrepreneurial Perspective (Mc Graw Hill. 9th Edition) 4. Decision Theory Approach. Decision Making.Fundamentals of Management: Essential Concepts and Applications (Pearson Education. Organizing: Concept. Delegation of Authority. Types of Control. Job Design. Evolution of Management: Early contributions. Importance. Scope. Motivation and Performance. Special Motivational techniques: Money. Stoner. Management Skills. 6 Edition) 2.P. Span of Control. Koontz Harold & Weihrich Heinz – Essentials of management (Tata Mc Graw Hill. Post Control of Outputs.Management (Prentice Hall of India. Robbins S. and Decenzo David A. Performance Appraisal Directing: Concept. The Quality Concept Factors affecting Quality.

. Objectives of a firm. Hirschey Mark – Economics for Managers (Thomson. Profit concept and major theories of profits. Monopoly: Feature. Demand forecasting meaning. Mithani D. Atmanand – Managerial Economics (Excel Books. types and causes. Supply Analysis. product differentiation. Law of Demand. Damodaran Suma – Managerial Economics (Oxford 2006) 2. product line pricing. UNIT-II (12 Sessions) Demand Analysis. pricing under monopoly. features. Koutsyannis A . Suggested Readings: 1. Exceptions to the law of Demand. kinked demand curve. penetration pricing. Business Cycle.M. Oligopoly: Features. price skimming. Monopolistic: Features. 2005). Nature and Scope of Management Economics. UNIT-III (12 Sessions) Market Equilibrium and Average Revenue Concept. Significance in decision-making and fundamental concepts. 7. Uses of Elasticity of Demand for managerial decision making. Price Discrimination. measurement of Elasticity of Demand. short-run and long-run cost curves and its managerial use.Modern Microeconomics (Macmillan. Cost concept and analysis. Dynamic Surplus theory. price leadership. UNIT-IV (08 Sessions) National Income. single variable-law of variable proportion. Dwivedi D. .Principles of Economics (Himalaya Publishing House. full cost pricing. 2007) 5.MBA 012 : MANAGERIAL ECONOMICS Max. 7th Edition) 8. Production concepts & analysis. 2007) 3. Concepts and various methods of its measurement. etal. Law of Supply. determination of price under perfect competition. Analysis and its uses for managerial decision making. Inflation. cartels. significance and methods.Price. Market Structure: Perfect Competition. Cross and Advertising Elasticity. Hours : 40 UNIT-I (8 Sessions) Introduction to Economics. Pricing Strategies.Managerial Economics (Oxford. Dominick Salvatore . Price determination. Income. 2006) 4. Elasticity of Demand. Supply Elasticity. 2nd Edition) 9 . Risk & Uncertainty bearing theory and Innovation theory.N. two variableLaw of returns to scale. Production function. Determinants of Demand. – Managerial Economics (Pearson Education. Petersen Craig H. 2007) 6.Managerial Economics (Vikas Publication. pricing under monopolistic competition. India Edition.

Fundamentals of Accounting and Financial Analysis (Pearson Education.Financial Accounting for Management (TMH. 9 Edition) 6) Ashish K.Accounting and Finance for Managers (Taxman. Preparation of Funds Flow Statement and its analysis . Matching of Indian Accounting Standards with International Accounting Standards.P.Financial Accounting for Management (Pearson Education.N & Maheshwari S K – A text book of Accounting for Management (Vikas. Hours: 40 Unit I (6 Sessions) Overview: Accounting concepts. conventions and principles.MBA 013 : ACCOUNTING AND FINANCIAL ANALYSIS Max. liquidity ratios. Common Size Statement . SUGGESTED READINGS nd 1) Narayanswami . service & banking organizations. International Accounting principles and standards. New Delhi) 7) Ghosh T. flow of cash. profitability ratios. Unit II (12 Sessions) Mechanics of Accounting: Double entry system of accounting. inventory and intangible assets like copyright. st 4) Ghosh T P . 3rd Edition) st 8) Maheshwari S. Accounting Equation. Preparation of Schedule of Changes in Working Capital. Concept of Gross and Net Working Capital. market capitalization ratios .Financial Accounting for Managers (Taxman. Policies related with depreciation. st 2) Mukherjee . Comparative Balance Sheet and Trend Analysis of manufacturing. patents and goodwill.Financial Accounting for Management (TMH. Bhattacharya. th 5) Maheshwari S. 10 . 1 Edition) nd 9) Gupta Ambrish . Profit & Loss Appropriation account and Balance Sheet. activity ratios. preparation of Cash Flow Statement and its analysis. Profit & Loss Account. 2 Edition).N & Maheshwari S K – An Introduction to Accountancy (Vikas. 1 Edition). 1 Edition).solvency ratios. trademark. preparation of final accounts. Unit IV (10 Sessions) Funds Flow Statement: Meaning. 3) Ramchandran & Kakani . Unit III (12 Sessions) Analysis of financial statement: Ratio Analysis.Financial Accounting: A Managerial Perspective (PHI. 1 st Edition). journalizing of transactions. 2 Edition) 10) Chowdhary Anil .Essentials of Financial Accounting (PHI. 2nd Edition). Cash Flow Statement: Various cash and non-cash transactions.

Nature. . Attitude Measurement. Managing resistance to change. Blanchard.Revised (Effective from session 2010-11) MBA 014 : ORGANISATIONAL BEHAVIOUR Max. Three level Work Motivation Model. Management Challenge. Conflict: Concept. Motivating a Diverse Workforce. Characteristics.10 edition) 3. UNIT II (10 Sessions) Perception and Attribution: Concept. Knowledge Management & Emotional Intelligence in Contemporary Business Organisation Organisational Change : Concept. Dysfunctional Groups. Greenberg Jerald and Baron Robert A.Organizational Behaviour (Pearson Education.Organizational Behaviour (Tata Mc Graw Hill. Sources. Pareek.Behavioural Process in Organization (Oxford 4 IBH. Learning: Concept and Theories of Learning.Organizational Behaviour (Tata Mc Graw Hill. Relationship with Other Fields. Functionality and Dysfunctionality of Conflict. Glinow Mary Ann Von & Sharma Radha R. Group Dynamics: Definition.Organizational Behaviour: Human Behaviour at Work (Tata Mc Graw Hill. Organisational Behaviour: Cognitive Framework. Luthans Fred . Meaning and Types of Grievance and Process of Grievance Handling. Kenneth H and Johnson Dewey E. Classification of Conflict Intra. Behaviouristic Framework and Social Cognitive Framework. Distinction Between Power. Personality: Concept. Stress: Understanding Stress and Its Consequences. Authority and Influence. Management and Behavioural Applications of Perception. Types. UNIT III (10 Sessions) Motivation: Theories of Motivation: Early and Contemporary views. Resistance to change. Steven. Interpersonal. Group Processes and Decision Making. A Paradigm Shift. Nature. Personality Attitude and Job Satisfaction. UNIT IV (12 Sessions) Organisational Power and Politics: Concept. 12 Edition) th 2. . Hersey Paul. Organisational Culture : Concept. Attitude: Concept. Resolution of Conflict. Analysis of Interpersonal Relationship. Models of Organizational Behaviour.Management of Organsational Behavior: Leading Human Resources (Pearson Education. Suggested Reading: th 1. . Political Implications of Power: Dysfunctional Uses of Power. Individual. Formal and Informal Groups. . Importance. Nature. . Leadership styles in Indian Organisations. Sources of Power. Leadership: Style and Theories of Leadership-Trait. Process of Organisational Culture. Hours : 40 UNIT I (8 Sessions) Concept. Behavioural and Situational Theories. Managing Stress. Implications of Organisation culture. Robbins Stephen P. Process and Importance. Characteristics. Implementing Change.Behavior In Organisations: Understanding and Managing the Human Side of Work (Prentice Hall of India) . Newstrom John W. Conceptual Foundations and Importance. 13th Edition) 5.2 nd Edition) th 11 . New Delhi. Attitudes and Workforce Diversity. Udai . 4th Edition) 4. Causes of Stress. Stages of Group Development. Mc Shane L. Elements of Culture.9th Edition) 7. Approaches to Power. Group Cohesiveness. Intergroup and Organisational. Kurt Lewin Theory of Change. 9 Edition) 6. Types and Theories of Personality Shaping. Process. Nature.

Hours : 40 Unit I (8 Sessions) Role of statistics: Applications of inferential statistics in managerial decision-making. Quantity and Volume indices:. New Delhi. Bayes’Theorem and its applications. SUGGESTED READINGS nd 1) Beri . Mean deviation. Unit III (10 Sessions) Probability: Concept of probability and its uses in business decision-making.Statistics for Management (Pearson 2000. 7th edition) nd 4) Sharma J K . rd 5) Gupta C B. Trend analysis: Least Square method . th 6) Levin Rubin . Additive and Multiplicative models. Regression:. 12 . Gupta V . Unit II (12Sessions) Time series analysis: Concept.Statistics for Business and Economics (Vikas 1998. Probability Theoretical Distributions: Concept and application of Binomial. Standard deviation . uses of index numbers.Fixed base and Chain base methods. Measures of Dispersion: Range. 2) Chandan J S . Correlation:.Meaning . Techniques of association of Attributes & Testing. Types of index numbers. Median and Mode and their implications.Meaning and types of correlation. t-test. Kurtosis. Partial and Multiple correlation & regression :.Linear equations. Construction of Price.MBA 015 : BUSINESS STATISTICS Max. Measures of central tendency: Mean.Ist Edition). Index Numbers:. Coefficient of Variation ( C.Business Statistics (Pearson Education 2 Edition). F-test and Chi-Square test. Addition and multiplication theorems. Regression equations and their application .Business Statistics (Tata Mc Graw Hill 2 Edition). Components of time series. 7 Edition).An Introduction to Statistical Methods (Vikas1995.V. Poisson and Normal distributions Unit IV (10 Sessions) Estimation Theory and Hypothesis Testing: Sampling theory. Formulation of Hypotheses. Application of Ztest.An overview.Meaning . 3) Render and Stair Jr .) . Skewness.Linear and Non. Applications in business decision-making. 23 Edition). Karl Pearson and Spearman rank correlation.Quantitative Analysis for Management (Prentice-Hall.

UNIT IV (12 Sessions) Pricing Decisions. Ramaswamy V. Differentiating the Product. Market Targeting – Introduction.Stages and Strategies for Different Stages of PLC. Markets and Marketers. New Product Planning and Development Process. Segmenting the Market. Kurtz and Boone – Principles of Marketing (Thomson India edition. Product Positioning Strategy. Objectives. Advertising. Definition. Strategic Marketing Planning. Analysis. Keller Kevin Lane. Etzel M.MBA 016 : MARKETING MANAGEMENT Max.Marketing Management: A South Asian Perspective (Pearson Education 12th Edition). Rural Marketing. Pricing Strategies. Carthy and Perreault -Basic Marketing: A Global Marketing Approach (Tata Mc Graw Hill. UNIT III (8 Sessions) Marketing . Pricing Objectives. Benefits / Purpose and Limitations of Market Segmentations. Consumer Markets and Industrial Markets. Product Positioning . 2.J. Walker B. Functions of Marketing Management. Marketing Environment. B2C. Procedure. 13 Edition).Mix Decisions. Marketing Vs Selling. 11 Edition). Basis for Consumer/Industrial Market Segmentation. Promotion: Promotion-mix. Branding and Packaging Decisions. Stanton William J . Customer. Product-Mix. Koshy Abraham and Jha Mithileshwar . Factors Affecting Marketing Environment. Consumer. B2B and C2C. Electronic Marketing. Kotler Philip. Sales Promotion. Factors Affecting Channel Distribution. Philip and Armstrong Graw . Importance and Scope of Marketing. Product Decisions. Marketing Organisations. Product Life cycle . New Product Development-Concept and Necessity for Development. Kotler Philip . and Stanton William J . Personal Selling. Marketing Information System and Marketing Research. Qualities of Marketing Manager. Wants. Mc. Direct Marketing through Internet. Philosophies of Marketing Management.Marketing Management: Planning. 5. Marketing – Mix. Failure of New Products. 4. 15 Edtion).Introduction.J.Introduction.Fundamentals of Marketing (Mc Graw Hill) th 3.. Channels of Distribution for Consumer/ Industrial Products. 8. CRM. 6. 2007) 13 . Publicity and Public Relations.Needs. Implementations and Control (Pearson Education 12th Edition).Principles of Marketing (Pearson Education. Policies Methods of Setting Price. Demands. Usefulness.Marketing Management. Consumer Behaviour . Suggested Readings: 1. Hours : 40 UNIT I (12 Sessions) Introduction. th 7. Implementation and Control (Macmillian.S. Kotler. Market Segmentation Procedure. and Namakumari S . International Marketing etc. Importance & Process. Planning.Marketing concept & Cases special Indian Edition (Tata Mc th Graw Hill. Management of Channels: Current Trends in Wholesaling and Retailing. UNIT II (8 Sessions) Market Segmentation. Concept of Marketing Management. 3rd Edition). A Brief Account of Marketing of Services. Elements of Marketing . Retail Distribution System in India.

Functions. scanner. Types of software with examples. 14 . queries. interpreter and assembler. Functioning inside a computer. printers. Kakkar DN. Marketing.. CPU.Computers Today (Galgotia. Basic services over Internet like WWW. OMR. Memory and output unit). FTP. digital camera etc. Unit II (12 Sessions) Use of MS-Office: Basics of MS-Word. (Vikas) 5. Applications of Information Technology: Information Technology (IT) applied to various functional areas of management. MICR. IP addresses. Gopher etc.Visual Display Unit. searching. network interface cards. RDBMS. Advantages & disadvantages of e-commerce. Network topologies. Comparison between Traditional commerce and E-commerce. MS-Excel and MS-PowerPoint. Hours: 40 Unit I (10 Sessions) Basic Concepts of Computers :Introduction and definition of computer. (b) Output devices . characteristics. compiler. forms and reports in MS-Access. Operating System: Definition. 4. Telnet. cables. Unit IV (Session 10) E-commerce: Introduction. Issues in Implementing Electronic Commerce. WAN and MAN). Recent trends in database. Suggested Readings st 1. MS Access: Overview of MS-Access.MBA 017 :Computer Applications in Management Max. Bar code reader.Information Technology: Inside and outside (Pearson. Introduction to languages. tables and reports (Practical) Database Management System : Overview of DBMS. ISPs. Software: Introduction. Web browsing. Components of DBMS. Types of memory and memory hierarchy. Search engines. workstations. plotters etc. Goyal R – Computer Applications in Management (New Age.(c) Storage Devices – Magnetic storage devices. Finance and Materials Management. Cyganski . functional components of a computer system-(Input unit. etc. advantages and limitations of a computer. Human Resource.. hub. Architecture & Functioning of Internet. Application of these softwares’ for documentation and making reports. st 2. 1 Edition). Unit III (Session 8) Computer Networks:Overview of Computer Network. Flash Memory etc. Internet Protocols. preparation of questionnaires.keyboard.Introduction to Computers (Leon Vikas. Domain names. voice speech devices. 1 Edition). Types of computer networks (LAN. printing devices.Fundamentals of Information Technology. presentations. switches. Elements of GUI based operating systemWindows-Use of menus. Basandra SK . 3. Buying & Selling on Internet. tools and commands of windows operating system. Optical storage devices. downloading & uploading from Internet. Leon A and Leon M . Components of computer networks (servers. Web Browsers. URL. Types and Classification. e-mail. Creating tables. Leon . 1st Edition). Essential Components of computer Hardware: (a) Input devices .) Internet:Overview of Internet. such as Production / Operations. classification of computers. 1st Edition).

7 C’s of communication. Interviewers preparation. participants. timing. e mails. objectives. Business etiquettes. writing technique. Minutes of Meeting. reading. Planning meetings. 5.Business Communication (Excel Books). kinds and objectives of reports. importance of communication in management. Group discussions. communication structure in organization. principles of successful oral communication. types of interview. defining and classifying communication. decision. electronic writing process. 4th Edition) rd 6. leading meetings. SMS. conferences. dos’ and don’ts for case preparation UNIT IV (10 Session) PRESENTATION SKILLS What is a presentation: elements of presentation. UNIT III (12 Session) BUSINESS LETTERS AND REPORTS Introduction to business letters.. clarity in writing.Business Communication (Sultanchand & Sons Publication). different types of cases. GROUP COMMUNICATION Meetings. Lesikar RV & Pettit Jr. Appearance & Posture. venue of meetings. M. WRITTEN COMMUNICATION Purpose of writing.D. two sides of effective oral communication. Khetrapal .MBA 018 : COMMUNICATION FOR MANAGEMENT Max. RECOMMENDED BOOKS: 1. analyzing the case. 2. videoconferencing UNIT II (8 Session) ORAL COMMINICATION What is oral Communication. purpose of communication. barriers & gateway in communication. Body language. th 4. what is a report purpose. candidates preparation. principles of effective writing. Internet. Communication networks. workshop. Advanced visual support for business presentation. interview. Notice. non–verbal communication. Chaturvedi – Busines Communication (Pearson Education. Rajendra Pal . scanning). skimming. Types of business letter. P. JD – Basic Business Communication : Theory & Application (Tata Mc Grow Hill. 15 . 3 Edition). effective listening. 3. the press release. Sharma R. EMPLOYMENT COMMUNICATION : Writing CVs. writing memos. writing reports CASE METHOD OF LEARNING Understanding the case method of learning. Intranet. Sehgal & V. types of visual aid. 10 Edition). Paralanguage. press conference.K. case analysis approaches (systems. 1 st Edition 2006). media interviews. reading a case properly (previewing. designing a presentation. Mohan Krishna – Business : Correspondence and Report Writing (Tata McGraw Hill. Seminars. teleconferencing. Impact of Technological Advancement on Business Communication. Media management. strategy). Tayler Shinley – Communication for Business (Pearson Education. Hours : 40 UNIT I (10 Session) INTRODUCTION: Role of communication.C. Layout of business letter. overcoming the difficulties of the case method. process of communication. Practicing delivery of presentation. behavioral.

Hours : 40 UNIT. Social Responsibility of business enterprises.Economic Environment of Business (Himalaya Publishing House. EMI.I (8 Sessions) The concept of Business Environment. EXIM policy. Global Competitiveness. Depository system in India (Options. the process of environmental scanning. UNIT-IV (12 Sessions) E-Banking in India-objectives. SEBI Act. Industrial Policy in recent years. 3. New Economic Policy. Interaction between internal and external environments. 3 Edition). The changing dimensions of these laws and their impact on business. 1st Edition) st 4. basic philosophies of Capitalism and Socialism with their variants. Concepts of Mixed Economy. Socio-cultural. FDI policy. Legal.Business Environment (Pearson. 2. Narasimhan Committee Recommendations. FEMA. Debit and Credit Cards. Environment Scanning: meaning. trends and practical uses-Recent technological developments in Indian Banking (ATM. the monetary policy and fiscal policy. UNIT-II (8 Sessions) Overview of Political. 8 Edition). significance and nature. 16 . Paul Justin . banking structure reforms. Futures and Derivatives) RBI-Role and functions. Suresh Bedi .Business Environment (Excel Books. Suggested Readings: rd 1. th 5. An introduction to MRTP. Stock Exchange-BSE-NSE. Text and Cases (Himalaya Publishing House. UNIT-III (12 Sessions) Philosophy and strategy of planning in India. 1 Edition). Mishra S K & Puri V K . Multinational Corporation (MNCs) and Transnational Corporations (TNCs). nature and scope. Financial Sector reforms.MBA 021 : BUSINESS ENVIRONMENT Max. Consumer Protection Act. Globalisation.Business Environment Text and Cases (Tata Mc Graw Hill). Policy with regard to small scale industries. Technological and Global environment. Shaikh & Saleem . EFT) Consumerism. Francis Cherunilam – Business Environment.

Agency. Penalties and Offences. Kinds of negotiable instruments. 1956 Nature and Definition of a Company. Presentment. Minor as a partner.Offer and Acceptance. Memorandum of Association. Electronic Governance. Negotiation. UNIT IV (8 SESSIONS) Consumer Protection Act. 7 th Edition). Passing of Property. Appeals. Avtar Singh . Relevant Acts 17 . Holder and Holder in due course.J.C. Redressal Machinery under the act. Digital Signature. Articles of Association. Dissolution of firms. Remedies. Registration and Incorporation. Digital Signature Certificates. Bailment and Pledge. Bouncing of Cheques. 1956 Aims and Objects of the Act. . Duties of Subscribers. Companies Act.Business Law (Vikas Publication. Gulshan J. Kuchhal M. Sense Electronic Records and Sense Digital Signatures. Meetings. Quasi contracts. 1881 Definition and characteristics. 1872 Definition of a Contract and its essentials. Presumption. Right of Unpaid Seller against the Goods. Acknowledgment and Dispatch of Electronic Records. Kinds of Companies.Principles of Mercantile Law (Eastern Book Company. Formation of a valid Contract . Remedies for Breach. Noting and Protest. Conditions and Warranties. 2000 Definition. Attribution. Promissory Note. 13 Edition) th 2. Rights and Duties of Partners : Types of Partners. Directors: Their powers and duties. Breach. Consideration. Registration of Firms. . Hours : 40 UNIT 1 (10 SESSIONS) Contract Act. Prospectus. The Information Technology Act.Business Law Including Company Law (New Age International Publisher. Bill of Exchange and Cheques.MBA 022 : BUSINESS LAWS Max. 4. Legality of object. Damages for breach of a contract. Impossibility and Frustration. Suggested Readings th 1. Procedure for complaints under the act. Regulation of Certifying Authorities. Winding up. Enforcement of orders and Penalties. Doctrine of Implied Authority. 1930 Definition of a Contract of Sale. Discharge from Liability. Capacity to Contract. Free consent. 4 Edition) 3. Sale of Good Act. 1932 Definition of Partnership and its essentials. UNIT II (12 SESSIONS) Partnership Act. Crossing of Cheques. UNIT III (10 SESSIONS) Negotiable Instrument Act. Contract of Indemnity and Guarantee. Discharge of a Contract by performance.

Research Methods for Business students (Pearson Education. Various Types of Sampling Techniques. Determination and Selection of Sample Member.C . Types of Data: Secondary and Primary. Bibliography and Annexure in the Report : Their Significance. Research Design : Various Methods of Research Design. Panneer Selvam . 2007) 3. Application and Analysis of Variance (ANOVA). 4th Edition) 6. UNIT III (10 Sessions) Analysis of Data: Coding. Precautions in Preparation of Questionnaire and Collection of Data. Editing and Tabulation of Data. Beri G. Preparation of Questionnaire and Schedule. 2 nd Edition.Research Method for Behavourial Sciences (Cengage Learning) 5. Precautions in Preparing the Research Report. Sample Size and Sampling Procedure. Problems and Precautions to the Researchers. Cooper and Schindler . Edition 2008) 4. Types of Research. Measure of Dispersion and their Advantages.Marketing Research (Tata Mc Graw Hill. Types of Questions. Types of Business Problems Encountered by the Researcher. 9th Edition) 2. Sequencing of Questions. 2004) 18 . Process of Research: Steps Involved in Research Process. Hours : 40 UNIT I (16 Sessions) Introduction: Concept of Research and Its Application in Various Functions of Management. Various Kinds of Charts and Diagrams Used in Data Analysis: Bar and Pie Diagrams and their Significance. Saunders . Suggestions and Recommendations to the Concerned Persons. Length of Questionnaire. Kothari C R – Research Methodology Methods & Techniques (New Age International Publishers. Drawing Conclusions. Gravetter . Suggested Readings: 1. 2nd Edition. Various Methods of Collection and Data. UNIT IV (6 Sessions) Report Preparation: Types and Layout of Research Report. Check Questions.Research Methodology (Prentice Hall of India. UNIT II (8 Sessions) Collection of Data: Concept of Sample. Use of SPSS in Data Analysis.Business Research Methods (Tata Mc Graw Hill. Measurement and Central Tendency.MBA 023 : RESEARCH METHODOLOGY Max.

4 Edition) 19 .Quantitative Techniques (Vikas 1996. n Jobs and Three Machines. Project Management: Rules for drawing the network diagram. Decision tree approach and its applications. 7th edition) Sharma J K .An Introduction (Prentice-Hall. rd Kothari . sensitivity analysis. Scope and Applications of Operation Research in managerial decision-making.Decision-making under certainty. 2nd edition). Hours : 40 Unit I (6 Sessions) Operations Research:. Decision-making environments:. Unit II (16 Sessions) Linear programming: Mathematical formulations of LP Models for product-mix problems. Applications of CPM and PERT techniques in Project planning and control. uncertainty and risk situations. Application of Poisson and Exponential distribution in estimating arrival rate and service rate.Operations Research (Pearson. duality. SUGGESTED READINGS: 1) 2) 3) 4) 5) Vohra .MBA 024 : OPERATIONS RESEARCH Max. Two-person zero-sum game.Uses. Sequencing Problem: Johnsons Algorithm for n Jobs and Two machines. Dominance Method and Graphical Method for solving Mixed Strategy Game. Chand.Machines Problems.Operations Research (S. Assignment model: Algorithm and its applications.Operations Research . Odds Method. Taha Hamdy . 2003. Pure and Mixed Strategy Games.Quantitative Techniques in Management (Tata McGraw-Hill. 3 rd Edition) th Kapoor V. Replacement Problem: Replacement of assets that deteriorate with time. graphical and simplex method of solving LP problems. Crashing of operations. Saddle Point. 3 Edition).K. Unit III (6 Sessions) Game Theory: Concept of game. Transportation problem: Various methods of finding Initial basic feasible solution and optimal solution. Unit IV (12 Sessions) Queuing Theory: Characteristics of M/M/I Queue model. Two jobs and m . replacement of assets which fail suddenly. Applications of Queue model for better service to the customers. .

coverage QS 9000 clauses.MBA 025 : PRODUCTION & OPERATIONS MANAGEMENT Max. Plant Location. New Product Development. Scheduling types & principles. Classification of operations. Monitoring and Controlling forecasting models. Line of Balance. Factors. 2004) 8) Bedi Kanishka . Deming’s 14 principles. Definition of production and operations management.7QC tools and 7 new QC tools. Quality improvement and cost reduction. 2000. ISO 9000-2000 clauses. Juran’s quality trilogy. 2nd Edition) 20 . 1997. Unit –II (10 sessions) Forecasting as a planning tool.Operations Management (Palgrave. Layout Planning. Responsibilities of Operations Manager. Product Design. 5th Edition) 2) Chary .Jenkins Method. PDCA cycle. R J – Production and Operations Management (Prentice-Hall.FSN analysis. master production schedule. 2000) 4) Johnston R et al – Cases in Operations Management (Pitman. Exponential smoothening. coverage. Inventory Management – Objectives. dimensions of quality.Production and Operations Management (Tata McGraw-Hill. 1993) 5) McGregor D – Operations Management (McGraw-Hill. 9th Edition) 3) Hill T. Box. Unit-IV (10 sessions) Basic concepts of quality. Inventory control techniquesABC. Routing Decisions. Forecasting types and methods. Quality circles. Process. Method study. Productivity and Work study.Production & Operations Management (Oxford University Press. Measurement of errors. Unit-III (10 sessions) Production Planning techniques. Work Measurement. SUGGESTED READINGS 1) Adam Jr Everetl E. VED. Six Sigma.Production and Operations Management (Galgotia books.Production and Operations Management (Vikas) 7) Haleem A. 1960) 6) Morton . Hours : 40 Unit –I (10 sessions) Operations Management – An overview. Total Productive Maintenance (TPM). SED. Production Cycle. EOQ.

types & importance . and Overhead Variance. sales etc. 12th edition) 2) Khan and Jain . Preparation of Cash Budget. Cost-Volume-Profit Analysis and P/V Ratio Analysis and their implications. Capital Expenditure Budget and Master Budget.) th 8) Arora M N – Cost and Management Accounting (Vikas. Materials Budget. 3rd Ed. cost center. Kishor – Cost & Management Accounting (Taxmann. uses and applications. replacement. Static and Flexible Budgeting. and its applications and implications. types of cost. Concept and uses of Contribution & Breakeven Point and their analysis for various types of decision-making like single product pricing. Hours : 40 Unit I (8 Sessions) Introduction: Accounting for Management. Methods of Costing. Differential Costing and Incremental Costing: Concept. 2000. Standard Costing: Concept of standard costs. Kishor – Advanced Management Accounting (Taxmann. Unit III (10 Sessions) Budgeting: Concept of Budget. SUGGESTED READINGS: 1) Horngren et al .) st 7) Ravi M.MBA 026 : COST & MANAGEMENT ACCOUNTING Max. preparation of Cost Sheet. Unit II (10 Sessions) Marginal Costing: Marginal Costing versus Absorption Costing. 1st Ed.) 6) Ravi M.) 4) Bhattacharyya S K and Dearden J . Unit IV (12 Sessions) Responsibility Accounting & Transfer Pricing: Concept and various approaches to Responsibility Accounting.) 5) Sahaf M A . strategies and applications of each. Cost Management. Neo Concepts for Decision Making: Activity Based Costing. Labour and overheads and their Allocation and Apportionment. cost concepts. Production Budget.Management Accounting: Principles and Practice (Vikas. calculation of Material Variance. Labour Variance. 8th Ed. Target Costing & Life Cycle Costing : concept.) 21 . 2004. Sales Budget. Types of Budget. 1987. multi product pricing.) 3) Pandey I M .Introduction to Management Accounting (Pearson. concept of investment center. buying etc. Reconciliation of Cost and Financial Accounting. Comparison of Management Accounting and Cost Accounting. 3rd Ed. Advantages and Limitations of Budgetary Control.Management Accounting (Vikas.Management Accounting (Tata McGraw-Hill. Transfer Pricing : concept. 1 Ed. Budgeting and Budgetary Control. 1st Ed.Accounting for Management (Vikas. 8 Ed. Role of Cost in decision making. Elements of cost .Materials. establishing various cost standards. 2002. Methods of calculation of these costs and their role in management decision making like sales. 2000. replacement. profit center and responsibility center and its managerial implications. Value Chain Analysis.

2004) 4) Khan and Jain . 9) Damodaran – Corporate Finance –Theory & Practice (Wiley. 2004. Overview of Working Capital Decision: Concept. Concept and Approaches of capital structure decision : NI.Financial Management (Palgrave. Kishor . Process & Techniques of Capital Budgeting and its applications. 1 Ed. inventory and receivables. Concept. debentures and bonds as sources of long-term finance. Leverage Analysis – financial. 9 Ed.) 7) Lawrence J.Principles of Managerial Finance (Pearson Education.) 3) Knott G . 2nd revised ed.) 2) Van Horne .) 5) Prasanna Chandra . EBIT-EPS Analysis & Indifference Points. 1st Ed. Cost of Capital : Cost of equity. Financial decision areas.Financial Management (Tata McGraw Hill. preference shares. Risk and Uncertainty in Capital Budgeting. Gordon’s Model and Modigliani Miller Model.Financial Management (Vikas. scope and objectives of finance. 3rd Ed.Financial Management and Policy (Pearson Education. Risk and Return Analysis.) 22 . SUGGESTED READINGS: th 1) Pandey I M . Gitman . Introduction to Working Capital Financing. preference shares.).MBA 027 : FINANCIAL MANAGEMENT Max. debentures and retained earnings. 2004) 6) R P Rustagi . Unit IV (12 Sessions) Dividend Decision: Concept of retained earnings and plough back of profits. Functions of Finance Manager in Modern Age. components. Time Value of Money. Traditional and Modigliani Miller Approach. Relevance and Irrelevance Theories of dividend decision : Walter’s Model.Financial Management (Taxmann. operating and combined leverage alongwith implications. 12th Ed. Unit II (8 Sessions) Investment Decision: Appraisal of project. Profit maximization vs. 2003.Fundamentals of Financial Management (TMH. weighted average cost of capital and implications. Hours : 40 Unit I (10 Sessions) Introduction: Concept of Finance. Factors affecting dividend decision. potentiality of equity shares. Unit III (10 Sessions) Financing Decision: Long-term sources of finance. Wealth maximization. Working Capital Management: Management of cash. 2004) st 8) Ravi M. factors affecting working capital requirement. 2000.Financial Management (Galgotia. NOI.

Procedures and Techniques including 360 degree Performance Appraisal. Prerequisites for an effective incentive system. Job Evaluation. retrenchment.MBA 028 : MANAGING HUMAN RESOURCES Max. recruitment methods and evaluation. 2 Ed. Purpose of appraisal. 5 Ed. Fringe Benefits. importance and approaches of Industrial Relations. Methods and issues of training and management development programmes. Strategy Formulation. Strategic Human Resource Management : Nature of Strategies and Strategic Management. HRD Vs. Grievance Handling Procedure. Rao VSP – Human Resource Management. Aswathappa K . UNIT IV (10 Sessions) Discipline and Grievance Procedures: Definition. UNIT II (8 Sessions) Human Resources planning: Definition.Human Resource and Personnel Management (Tata McGraw Hill. 10 Ed. Job Analysis – Job Description. Incentive Schemes in Indian Industries. Personnel functions. processes and limiting factors. Ivansevich – Human Resource Management (Tata McGraw Hill. Suggestion Readings : th 1.) th 5. selection methods. principles and types. Incentive Payments : Meaning and Definition. Evolution of HRM environment – external and internal. Compensation Administration: Nature and Objectives of compensation. Dessler – Human Resource Management (Prentice Hall. Transfer and Separation: Promotion – purpose. Human Resources Development in India: evolution and principles of HRD. The systematic approach to recruitment: recruitment policy. The systematic approach to selection: the selection procedure. purposes. Promotion.). Industrial Relations: Nature. Text and Cases (Excel Books. Disciplinary Procedure. Fair Wage and Living Wage. nd 2. and evaluation of process. Hours : 40 UNIT I (12 Sessions) Human Resources Management (HRM) : Meaning. Transfer – reason.) 23 . dismissal. Job Specification. implementation and evaluation.). principles and types. Nature and Scope. Separation – lay-off. Role of HR managers. Performance Appraisal: Definition. components of pay structure in India. Types and Scope of incentive scheme. UNIT III (10 Sessions) Training and Development: Purpose. recruitment procedures. resignation. Voluntary Retirement Scheme. the offer of employment. Bernardi – Human Resource Management (Tata McGraw Hill. Wage Policy in India – Minimum Wage. 10th Ed. HRM functions and objectives. 3. Human Resources Information system (HRIS): HR accounting and audit. the design of application form.) th 4. Difference between HRM and Personnel Management. Strategic Management Process – Environmental Scanning. 4 Ed.

K.MBA 031 : SUPPLY CHAIN MANAGEMENT Max. Krishnan Dr. SUGGESTED READINGS 1. Features and Implementation. Just-In-Time & Kanban System of Inventory management. accounting for materials. Outsourcing-basic concept. Hours : 40 Unit I ( 8 Sessions) Introduction: Basic Concept & Philosophy of Supply Chain Management. Sahay B.New Delhi.A. Unit IV (8 Sessions) Recent Issues in SCM : Role of Computer / IT in Supply Chain Management.). Agarwal D. Gopal . Logistics costs. Benchmarkingconcept. lead time reduction. st 4. Distribution and warehousing management. re-order point / re-order level fixation. bullwhip effect in logistics. 1 Ed. . CRM Vs SCM. Various flows (cash. Chopra Sunil and Peter Meindl . (Pearson. value and information).I. logistics sub-system.) 24 . SDE / VED Analysis. exercises –numerical problem solving . various EOQ models. single vendor concept. Essential features. Purchasing & Vendor management: Centralized and Decentralized purchasing. Value Addition in SCM-concept of demand chain management.) st 3.M.Material Management. 1st Ed. functions of purchase department and purchase policies.A Text Book of Logistics and Supply chain management (Macmillan. . Unit II (12 Sessions) Logistics Management: Logistics as part of SCM.) . 5 Ed. inbound and outbound logistics.Logistics and Supply Chain Management (Macmillan. Raghuram G.Supply Chain Management (Macmillan.) th 2.Supply chain management (Pearson.S. ABC. Unit III (12 Sessions) Inventory Management: Concept. different models. 3 rd Ed. 1 Ed.) 5. Key Issues in SCM. (I. various costs associated with inventory. benefits and case examples. buffer stock (trade off between stock out / working capital cost). management of stores. Use of mathematical model for vendor rating / evaluation.

Corporate Analysis. and Athreya M.B. OCP. Finance. TOWS Matrix. Impact of globalization. Stages of corporate development. Budhiraja S. HR and Global Competitiveness. . and Richard B..Business Policy and Strategy (Prentice Hall of India) 8. 1st Ed. Stability.Jauch. Cliff Bowman . UNIT IV (12 Sessions) Strategy Implementation through structure.R. Vision.) nd 5. David and Rangaragjan Krish . and Robinson J.. Various Corporate Strategies: Growth/ Expansion. Business Policy.J. Minichiello Robert J. through Human Resource Management: through values and ethics. . Strategic Choice. . Mc Kinsey’s 7S Model. and Curran J. Impact of Internet and E-Commerce.Concepts in Strategic Management and Business Policy (Pearson Education.Business Policy and Strategic Management (Tata Mc Graw Hill. Porters Model: 5 Force and Porters Diamond Model. UNIT III (10 Sessions) SWOT Analysis. SAP Scanning. Role of Strategic Management in Marketing. Glueck William F.Business Policy and Strategic Management (Frank Brothers) 2.Cases in Strategic Management (Tata Mc Graw Hill. Kazmi Azar . Mc Carthy D. Lawrence R. Organization Life Cycle. Hours : 40 UNIT I (8 Sessions) Introduction.MBA 032 : STRATEGIC MANAGEMENT Max. Retrenchment & Combination Strategy. Basic Concept of Strategic Management. Pearce II John A. . Resource based approach. Corporate Restructuring. Scanning Functional Resources. Corporate Parenting.R. Suggested Reading: 1. Wheelen Thomas L. Diversification. UNIT II (10 Sessions) Environmental Scanning. Mission. Management and Control. Strategic Management. Mergers & Acquisitions. Activity based Costing.Strategic Management: Concepts and Cases (Tata Mc Graw Hill) 7. Thomson . Corporate Strategy. Portfolio Analysis.) 4. BCG Model. 2 Ed. Strategic Alliances. Industry Analysis. Hunger J. Process of Strategic Planning. Objectives. Strategic Information System..) 6.Strategic Management (AITBS) 3. 1st Ed.B. Strategic Decision Making. Case Study related to the Entire Syllabus. Functional Strategy. Competitive Intelligence ETOP Study. Value-Chain Approach. GE 9 Cell..Business Policty and Strategy (AITBS) 25 . Strategic Budget and Audit. Basic Model of Strategic Management.

Building a Knowledge Creating Company Unit III (10 Sessions) Developing MIS Systems: System Development Life Cycle. Transaction Processing System(TPS). Management Information System(MIS). System Analysis (DFD and ER Diagram). Enterprise Collaboration System(ECS).) 26 . Feasibility Analysis. Using IT for Strategic Advantage: Business Process Re-engineering. Customer Relationship Management (CRM). Prototyping. Classification. Implementing Business Systems. Improving Business Quality: Total Quality Management. Hours : 40 Unit I (12 Sessions) Introduction: Concept of Data and Information. Ethical Responsibility . Ross. Investigation Phase. Cross Functional Information Systems Unit II (10 Sessions) Role of MIS: Strategic Advantage with MIS. Competitive Strategy Concept. Jawedkar W S .) th 2. Testing.Management Information System (Tata Mc Graw Hill. Conversion and Maintenance Unit IV (8 Sessions) Applications: Enterprise Resource Planning (ERP). Bhatia Akshaya – Management Information System (Excel. Suggested Readings : 1. 3 Ed. Becoming an Agile Company. 2nd Ed. Training. Security and Ethical Challenges Of IT.MBA 033 : MANAGEMENT INFORMATION SYSTEM Max. Arora Ashok. Cyber Crime and Privacy Issues. Virtual Reality .Management Information Systems: Managing the Digital Firms (Prentice Hall. Creating a Virtual Company. 1st Ed. Expert System(ES).) 4. O’Brien James .) rd 3. Claggett – Information System For Modern Management (PHI. .) 5. Laudon K C and Laudon J P . Information Systems. 12 Ed. Applications Of Artificial Intelligence : Neural Networks. Operations Support System (OSS). Davis & Olson – Management Information System (TMH.) nd 7. 2 Ed. Stair & Reynolds – Fundamentals of Information Systems (Thompson. System Design. Artificial Intelligence(AI) .Business Ethics. 3 Ed. Executive Information System(EIS). 1st Ed. Decision Support System(DSS). Technology Ethics. Fuzzy Logical Control System. Murdick.Management Information System (Tata Mc Graw Hill. Process Control System(PCS). The Value Chain and Strategic IS.) rd 6. Management Support System(MSS). Documenting.

Management of Advertising Agencies. rd 3 Ed.Integrated Advertising.) 5.Consumer Behaviour (Pearson/ Prentice Hall. Organization Buying Behaviour. Advertising and Other Promotional Tools. Process of Advertising. Testing of Advertising Effectiveness.Advertising Management (Pearson/ Prentice Hall.) 2.MBA 034 : CONSUMER BEHAVIOR & MARKETING COMMUNICATION Max. Nature and Scope of Advertising.Promotion & Integrated Marketing Communications (Thomson. Social Class.) 6. Overview: Meaning. Factors contributing to IMC. Suggested Readings 1. and Bitta Della . Understanding Consumer and Market Segments.) th 3. Motivation. Preparation and Choice of Methods of Advertising Budget. Campaign Planning: Message Creation.Consumer Behaviour (Tata Mc Graw Hill. PostPurchase Behaviour.) 7. Role of Advertising in Natural Development.Advertising and Promotion. Reasons for Studying Consumer Behaviour. Promotion and Marketing Communication. Customer and Competitor Analysis. Personality and Self Concept. Role of Advertising in Promotion Mix. Purchasing Processes. Consumer Decision Process: Problem Recognition. Process of Communication. Participants in IMC. Belch MA and Belch GE . Personal Influences and Diffusions of Innovations. Loudon D.L. Subcultures. Challenges in IMC. IMC Promotion Mix. Consumer Attitude Formation and Change. Semenik Richard J . Marketing Communication. Integrated Marketing Communication (IMC). UNIT IV (16 Sessions) Advertising Management. Ethical and Social Issues in Advertising. IMC Management & Planning Model. Best and Coney . STP Strategies for Advertising. Search and Evaluation. Consumerism.) 4. Consumer Behaviour Models. Role of E-Commerce in Marketing Communication. UNIT II (8 Sessions) Individual determinants of Consumer Behaviour. Objectives of Marketing Communication. Promotion Mix. Role of Creativity in Copywriting Media Planning. Consumer Perception. 2004) 27 . Hours : 40 UNIT I (8 Sessions) Introduction: Defining consumer Behaviour. 9 Ed. 6th Ed. 5th Ed. and Kanuk Leslie Lazar . Hawkins. Sponsorship: POP: Supportive Communication. Schiffman Leon G. Reference Group and Family Influences. Environmental Influences on Consumer Behaviour: Culture.Consumer Behaviour (Tata Mc Graw Hill. UNIT III (8 Sessions) Communication. 4th Ed. (Pearson Education. Batra Myers and Aker . Clow and Baack .An Integrated Marketing Communication Perspective (Tata Mc Graw Hill. Copywriting. 9th Ed. Consumer Learning.

Nina Jacob. Brainstorming. Bridge S et al. 1999) 7. Creative Performance. Development of entrepreneurship. International versus domestics’ entrepreneurship. Unit II (10 Sessions) Creativity and Entrepreneurial Plan: Idea Generation. .Innovation & Creativity (Crest) 2001. Synectics. Professionalism vs family entrepreneurs. Policies for SSIs.Entrepreneurship : New Venture Creation (Prentice-Hall) 1998. Dollinger M J . Financial Institutions and Small scale Industries. Innovation. 4. Suggested Readings: 1. Institutional support for new ventures: Supporting Organizations. Stages of economic development. Role of Woman entrepreneur. Venture Capital: Venture capital. Venture capital process. Theory of Entrepreneurship. Hunger J D and Wheelen T L .MBA 041 : ENTREPRENEURSHIP DEVELOPMENT Max. Internal and External Factors.Entrepreneurship (Prentice-Hall. 1999) 28 . Govt. Feasibility Analysis: Economic. stages in entrepreneurial process. Value Analysis. 1998) 3. 1999) 2. Holt .Creativity in Organisations (Wheeler. Nature and Overview. Culture. Unit III (10 Sessions) International Entrepreneurship Opportunities: The nature of international entrepreneurship. Importance of international business to the firm. Hours : 40 Unit I (10 Sessions) Entrepreneurship: Definition of Entrepreneur. Classification of Entrepreneurship.Strategic Management (Addison-Wesley. Screening and Project Identification.Creativity and Innovation (IPP. 2003) 5. Functions of an Entrepreneur. Project Planning: Evaluation. locating venture capitalists. Marketing. Jonne & Ceserani . Creative Problem Solving: Heuristics. Incentives and facilities. C. Monitoring and Control segmentation. Entrepreneurial motivation and Barriers. Concept of Entrepreneurship.Understanding Enterprise: Entrepreneurship and Small Business (Palgrave. Couger. 6. Financial and Technical. Unit IV (10 Sessions) Family and Non Family Entrepreneur: Role of Professionals.

Total Quality Management. Ethics and human resource. Corporate Governance System Worldwide. Diversification. Teaching from scriptures and tradition (Geeta. Iyer . Hours : 40 UNIT-I (8 Sessions) Corporate Governance: Issues. Ethics and social responsibility. 6) Mathur UC – Corporate Governance & Business Ethics (Mc Millan). Ramayana.Managing for Value (New Age International Publishers. Upanishads. Competitive Strategy. Ethics and Information Technology.) 5) Reed Darryl – Corporate Governance. 29 . Supply Chain Management.MBA 042 : CORPORATE GOVERNANCE.S. Economic Reforms & Development (Oxford). Corporate Governance and the Role of Board (BOD). VALUES & ETHICS Max. Corporate Disclosure and Investor Protection in India UNIT-II (10 Sessions) Values impact in Business: Indian Value System and Values. need of corporate governance code. Horizontal Organisation. Code of Corporate Practices. Intellectual property rights like designs. Promotional Strategies. Social Responsibility of Corporates. Information Technology. Corporate Restructuring. Corporate Social Reporting. 2002) 2) Laura P Hartman Abha Chatterjee . Bhatia .Business Ethics (Tata McGraw Hill. Vedas. copy rights. Suggested Readings: 1) S.Business Ethics and Managerial Values (Deep & Deep Publications Pvt.Ltd. Ethical theories and approaches. UNIT-IV (12 Sessions) Corporate Strategy: Global industrial competition. Mahabharata. Ethics and marketing. Bible and Quran) UNIT-III (10 Sessions) Ethics impact in Business: Ethical Issues in Capitalism and market systems. Ethics in finance. trade marks. The Indian Scene. Brand Building. Benchmarking. 2000) th 4) Velasquez – Business Ethics – Concepts and Cases (Prentice Hall. 2007) 3) S. Mergers and Acquisitions. patents. 6 Ed.K.

K. UNIT IV (12 Sessions) Training Need Assessment: Determination of Training Needs. Understanding Process of Learning. Persistence & Change. Methods of conducting Training.Carl Jung and MBTI.Training & Development Concepts & Application (Ane Books.Training for Development (Excel Books.. 2 Ed. Transactional Analysis. UNIT II (8 Sessions) Personality Determinants : An overview of Personality determinants. 1 Ed. Hurlock. Tapomoy Deb . Need and Importance of Training. Personality & Personal Effectiveness : Psychometric Theories – Cattele and Big Five. Psychodynamic Theories .MBA HR 01 : PERSONAL GROWTH AND TRAINING & DEVELOPMENT Max. Lynton & Pareek . Personality Patterns. Symbols of Self. Types of Training. TNA Cycle of Events. 1st Ed.Training for Development (Vistaar Publication. Friedman & Schustack . .et al . Suggestion Readings : st 1. Sahu R. Evaluation of Training Programmes.) 4. Elizabeth B .) 5. Hours : 40 UNIT I (12 Sessions) Personality : Meaning & Concept.) 3. Moulding the Personality Pattern.) 7. Designing Training Programmes.Personality Development (Tata McGraw Hill.. Approaches to Training Needs Assessment. Johari – Window. 6th Ed. Evaluation of Personality : Sick Personalities and Healthy Personalities. Role. Personal Effectiveness. UNIT III (8 Sessions) Training : Concept. 4 th Ed.) 30 .) nd 2.Theories of Personality (Wiley-India Text Books. Udai Pareek .Understanding Organizational Behaviour (Oxford. Developing an Integrated Approach of Learning in Training Programme. 2 Ed.Personality: Classic Theories and Modern Research (Pearson) nd 6. Hall Calvin S.

International Dimensions of IR. UNIT II (12 Sessions) Trade Unionism : Trade Union : origin and growth. Important Provisions of Employees’ State Insurance Act.Industrial Relations and Labour Laws (Vikas. 1 Ed. Srivastava SC . Suggested Readings : th 1.) 31 .Industrial Relations. Trade Union. 2000. Gankar . Mamoria CB. Grievance Handling Procedure. Objectives of IR.) 3. Employers’ Organisation. Management Strategy. 4th Ed. Factories Act. Labour turnover. ILO in IR. Evolution of IR in India . unions in the era of liberalization. unions after independence. UNIT III (6 Sessions) Technological Change in IR-Employment issues. UNIT IV (16 Sessions) Labour Legislations: Industrial Dispute Act.D. objectives. functions and role of Trade Unions in collective bargaining. Labour problems : Discipline and misconduct. 2006.Industrial Relations (Excel.MBA HR 02 : INDUSTRIAL RELATIONS AND LABOUR ENACTMENTS Max. Employees Provident Fund Act. Integrative Approaches to HRM. Venkata Ratnam – Industrial Relations (Oxford. 1st Ed.) 4. Payment of Gratuity Act. Mamoria. . Trade Unions and Labour Legislation (Pearson Education. problems of Trade Unions.Dynamics of Industrial Relations (Himalayan Publications. Hours : 40 UNIT I (6 Sessions) Overview of Industrial Relations : Concept of Industrial Relations. 15 Ed. Workmen’s Compensation Act. Role of State. concept. Payment of Wages Act. Absenteeism.) nd 5. 2 Ed. Human Resource Management and IR. Workers’ participation in management.) st 2. Singh B. Trade Union Response.Management Approaches. Nature of Industrial Relations. Sinha .

Leadership Traits. West Michael .Effective Team Work (Excel Books. 5th Ed. Followers and situation. Sadler Philip . Team Building for Work Teams. Curphy . Group Cohesion.Leadership. Group Size.MBA HR 03 : TEAM BUILDING & LEADERSHIP Max. Hours : 40 UNIT I (10 Sessions) Leadership – Meaning. Hughes.) st 3. Leadership and Values. UNIT IV (10 Sessions) Leadership Skills – Basic Leadership Skills.Leadership (Crest Publishing House) 32 . Stages of Group Development. Teams and Their Leadership. 6 Ed. Contingency Theories of Leadership. Building High Performance Teams. Concepts and Myths about Leadership. Enhancing The Lessons of Experience (Tata Mc Graw Hill. Groups – Nature.Leader.Leadership in Organisations (Pearson. Ginnett. UNIT III (10 Sessions) Groups. Teams – Effective Team Characteristics and Team Building. Components of Leadership. Building Technical Competency.) th 2. Leadership and Change. Yukl G . Advanced Leadership Skills. Suggested Readings : 1. Leadership Behaviour. 1 Ed. Assessing Leadership & Measuring Its effects. Group Norms.) 4. Group Roles. UNIT II (10 Sessions) Focus on the Leader – Power and Influence. Ginnetts Team Effectiveness Leadership Model.

Role Negotiation at Bokaro Steel Plant (Understanding Organizational Behaviour. Singh Kavita . Case I . 1 Ed. Best Practices in Negotiation – Fundamental Structure of negotiation and BATNA.Understanding Organisational Behaviour (Oxford) – for case in Unit II. Strategy and Tactics of Distributive Bargaining. A Multi theoretical Integrative Approach. Lewicki. Welfel. UNIT IV (8 Sessions) Emergence & Growth of Counselling: Factors contributing to the emergence. Pareek Udai . Cohen S . Suggested Readings : th 1. Saunders & Barry . Influence of Culture on Negotiation: Case II . UNIT II (12 Sessions) Negotiation Sub processes: Perception. UNIT III (8 Sessions) International and Cross Cultural Negotiation: Context and Concept. Cognition and Emotion Communication: What is communicated during negotiation and how people communicate in Negotiation.The Counselling Process. 1 Ed.) 4.Negotiation Skills for Managers (Tata Mc Graw Hill. Strategy and Tactics of Integrative Negotiation. Characteristics.) st 5. 33 .) st 3. 2nd Ed. . Second Edition Page 410-415). 6th Ed. Modern Trends in Counselling – Trends.L.) 6.30-35 and pp. Approaches to Counselling: Behaviouristic. SL Rao.) 7.The Dabhol Debacle ( Negotiation Made Simple. 5 Ed. Rao S. Strategy and Planning for Negotiation. Rao S N . Oxford.Netgotiation (Tata Mc Graw Hill.) st 2.Counselling Skills for Managers (PHI. By Udai Pareek.Counseling and Guidance (Tata Mc Graw Hill.Negotiation Made Simple (Excel Books.MBA HR 04 : NEGOTIATION & COUNSELLING Max. Excel Books pp. (Thomson India. 1 Ed. Role of a Counsellor and Model of Conselling. Patternson . Hours : 40 UNIT I (12 Sessions) Negotiation: Nature. 196-197). Humanistic Approaches and Rogers Self Theory Counselling Process : Steps in Counselling Process.

Process of Operations and Delivery of Services. UNIT III (8 Sessions) Marketing of Financial Services: Deciding the Service Quality. Physical Evidence: Role of Communication in Service Marketing. Importance of Customer Relationship Management : Specific for Service Industry.Services Marketing (Tata Mc Graw Hill. Services Distributions. Understanding the Customer Expectations. Targeting and Positioning of Financial Services. Paradigms in Services Marketing. 3 Ed.) 4.Services Marketing. Baron S and Harrisk . People and Internal Communication. Marketing of Telecom/ Insurance Services. Segmentation and Zone of Tolerance.The Essence of Service Marketing (Prentice Hall of India) st 6. 1st Ed. Principal Driving Force in Global Marketing of Services. Hours : 40 UNIT I (8 Sessions) Introduction: Difference between Product and Services Marketing. Segmenting.MBA MK 01 : MARKETING OF SERVICES Max. Services Promotions. Role of Technology in Services Marketing.Services Marketing: Text and Cases (Palgrave. Suggested Readings: 1.) rd 3. Services Strategy and Organizing for Global Marketing. Devising Financial Services. Marketing Mix Strategies with Special Reference to Credit Cards.) th 2. Key Decisions in Global Marketing. 1 Ed. Home Loans. Rama Mohana Rao . Characteristics of Services Classification of Services. Service Marketing System: Service Quality. Govind Apte .) 5. Zeithaml .) 7. UNIT IV (8 Sessions) Services in Global Perspective: International Marketing of Services Recent Trends. Service Pricing Strategy. Understanding Customer Expectations and Zone of Tolerance. Technology and Strategy (Pearson Education. Love lock Christopher . 5 Ed. Payne Adrian . 2nd Ed. Service Product Planning. Insurance and Banking. (Person Education.Service Marketing (Macmillian. Targeting and Positioning of Services UNIT II (16 Sessions) Services Marketing Mix: Augmented Marketing Mix. Woodruff Helen .Services Marketing: People.Services Marketing (Oxford University Press) 34 . Developing the Service Product/ Intangible Product.

Zikmund and Babin Barry J. Correlation. 9th Ed. Components of Marketing Information System. Primary and Secondary Data: Methods of Collecting Primary Data. Criteria for a Good Scale. Basic Methods of Collecting Data: Questionnaire Method / Observation Method -Advantages & Disadvantages. Advantages & Disadvantages of Primary Data & Secondary Data. Essentials Characteristics for Selecting Secondary Data.) 7. Application of Marketing Research. Component of Attitude. UNIT IV (10 Sessions) Data Processing. Tull & Hawkins . Difference between Probability and Non-probability Sampling. Difficulties in Applying the Scientific Method to Marketing. Objective of Marketing Research. Hypothesis Testing. 2nd Ed. Problem Associated with Sampling..Marketing Research: Measurement & Method (Prentice Hall of India. Green Paul E. Rating Methods. Precautions in Preparation of Questionnaire & Collection of Data. Beri .) th 4. 5th Ed. Determining Sample Size.Research for Marketing Decisions (Prentice Hall of India.Marketing Research (Prentice Hall of India.Marketing Research (Tata McGraw Hill. Scientific Method in the Physical Sciences and Marketing.) th 5. Giving Suggestions and Recommendation to the Concerned Persons. Distinction between Scientific and Non-Scientific Method. Development of Marketing Measures. and Albaum Gerald . Drawing Conclusions. Need for Marketing Information System. Marketing Research during different phases of the administrative process. 4 Ed.Essence of Marketing Research (Cengage Learning) 8. .) 3.Marketing Research Methodological Foundation (Cengage Learning.MBA MK 02 : MARKETING RESEARCH Max. Sampling: What is Sampling. Bi-variate Analysis: Chi square. Churchill Gilbert A. Analysis and Estimation.Marketing Research (All India Traveler Book Seller) 2. Limitation of Marketing Research. Regression Analysis. Various Techniques of Sampling. UNIT III (8 Sessions) Measurement and Scaling: Types of Scales. Important Experimental Research Designs. Methods of Observation. Byod & Others . Scientific Method of Investigation : Scientific Method. Rank Correlation. Attitude Scales: The Concept of Attitude. Steps in Sample Design.Marketing Research (Tata McGraw Hill. Process of Marketing Information System. 6 Ed. Luck and Rubin . UNIT V (4 Sessions) Report Preparation: Types and Layout of Research Report. Marketing Information System : Concept. Analysis of Variance. SUGGESTED READINGS: 1. Tull Donald S. General Procedure in Attitude Scaling. 7th Ed. Hours : 40 UNIT I (10 Sessions) Introduction: Definition of Marketing Research. Marketing Research Process UNIT II (8 Sessions) Research Design: Various Method of Research Design. and Iacobuce Dawn . Objective of Sampling. Bibliography and Annexure in Report.) 35 .) 6. Limitations of Attitude Measurement. Precautions in Preparing the Research Report. Sources of Error. William G. Advantages & Disadvantages of Different Techniques of Sampling. Selected Attitude Scales.. Nargundkar . Difficulty of Measurement.

Strategies th and Cases (Pearson Education.) 7. Designing the Structure and Size of Sales Force. Sales Management and Salesmanship. Designing Sales Territories and Sales Quota.Sales Force Management (Tata Mc Graw Hill.) 36 . Hours : 40 UNIT I (14 Sessions) Introduction: Selling as a Part of Marketing.. Primary Distributors. Concept of Personal Selling.. 7 Ed. Goals in Sales Management: Goal Setting Process in Sales Management.Sales Management: Decisions. Leading and Motivating the Sales Force. Coughlan A. UNIT III (8 Sessions) Introduction to Distribution Management: Concept of Distribution Channel. and Govoni Norman A. Rosenbloom – Marketing Channels (Cengage Learning. Techniques of Sales Forecasting. Stern Louis W. Jobber David and Lancaster Geoff . Training the Distributors Sales Team.MBA MK 03 : SALES AND DISTRIBUTION MANAGEMENT Max. The Ones of Personal Selling. and Anderson E . Distributors Selection and Appointment. 8th Ed.Sales Force Management (Tata Mc Graw Hill. Sales Management Process.) 4. Channel Conflicts and their Resolutions. 11th Ed. Suggested Readings 1.Sales Management : Theory and Practice (Palgrave) 2. Importance of a Channel. Donaldson B . Types of Channels. Evaluation and Analysis. Formulating Selling Strategies. UNIT II (10 Sessions) Sales Force Management: Organising the Sales Force.P .Marketing Channels (Prentice Hall of th India. EL-Ansary A. 5 Ed.I. Training and Compensating the Sales Force. Qualities of a Successful Salesman. Sales Contests. UNIT IV (8 Sessions) Channel Management: Forces of Distributing Systems. Role of Sales Manager. Distributors: Policies and Strategies. Recruitment and Selection of Sales Force. Cundiff Edward W.) 6. Still Richard R.) th 5.Selling and Sales Management (Pearson Education) 3. Preparation of Sales Budget. Analyzing Market Demand and Sales Potential. Specialized Distributors and Participants.T. Spiro . 6 Ed. Process of Personal Selling. Johnson and Marshall .

5 th Ed. Retail Organisation and Operations Management. Development and Implementing Plans. UNIT IV (14 sessions) Delivering the Product: Retail Information Systems. Michael Levi M and Weitz BW . Newman and Cullen . Mapping Out Society. Cox Roger and Brittain Paul . Managing Retail Services.J. Strategic Planning. Communicating with Customers. Newman A.. 4th Ed.Retail Management .) 5.Retailing : Environment and Operations (Vikas. Internal Store.Retailing (Cengage Learning.Retail Management (Pearson Education. Building and Sustaining Relationships. The Store and its Image.) st 7. Learning. Market Structure. and Griffith David A . Choosing a Store Location: Trading Area Analysis. Development and Control. Going International.R . Lusch Robert F.. Perceptions of Service Quality. Business and International Management. Dunne Patrick M.) st 6.Retailing: An Introduction (Pearson Education. The External Store.MBA MK 04 : RETAIL MANAGEMENT Max. The Customer and Retail Business: Knowing your Customers. Hours : 40 UNIT I (8 Sessions) Overview of Retailing Environment and Management: Retailing. Type of Retail Outlets.Functional Principles & Practice (Jaico Publications. and Cullen P . Retail Planning. Functions of Retailing Driving Forces for Retailing. Definition and Concept. Shopping at World Stores. Focusing on the Consumer. Merchandise Management Retail Pricing. Financial Dimensions. 1 Ed. Web.) 2. Service Characteristics. 1st Ed. Site Selection.) th 3. Branding. Culture. Structural Change. 9 th Ed. Suggested Readings: 1.) 4. Retail Institutions by Store-based Strategy-Mix. Display. Targeting Customers and Gathering Information. People in Retailing. 1 Ed.Retailing Management (Tata McGraw Hill.) 37 .Retailing (Cengage Learning. Vedmani G. Attitude. Promotional Strategies used in retailing. Gibson . Store Design and Layout. The Internalization Process. UNIT II (10 Sessions) Situational Analysis: Retail Institutions by Ownership. Visual Merchandising and Atmospherics. Motivation and Perception. International Retailing: Internationalization and Globalization. UNIT III (8 Sessions) Managing Retail Business: Retail Organization and HRM. Nonstore-based and other Forms of Non Traditional Retailing. 5 Ed. Berman B and Evans J.

risks and costs associated with inventories.K. Collection Policies. Pandey. objectives of inventory management. Marketable Securities: Concept. I. factors determining cash needs. 5th Ed. Cash Management Practices in India. trade credit. with reference to Government policies. Ravi M. bank loans. overdrafts. Working Capital Policy . factoring.Working Capital Management (Himalaya. accounts payable. credit standards. choice of securities. etc. reasons for holding marketable securities. Bhalla . Khan & Jain . credit terms. etc. Overview of Working Capital Management Unit II : Management of Cash and Marketable Securities (8 Sessions) Meaning of Cash. short term credit. Kishore .M. mechanism and cost-benefit analysis of alternative strategies for financing working capital : accrued wages and taxes. factors affecting size of receivables. Motives for holding cash. objectives of cash management. determination of potential credit policy including credit analysis. Inventory: Need for monitoring & control of inventories. Working Capital Cycle. Pattern and sources of Working Capital Financing in India. techniques and processes. Cash Budget. policies for managing accounts receivables. Techniques of Inventory Management .Working Capital Management –Theory & Practice (Himalaya. Inventory Management: Minimizing cost in inventory. V. order point etc.) 7. SUGGESTED READINGS 1.Financial Management (TMH. Rangrajan and Mishra . Unit III: Management of Receivables & Inventory (12 Sessions) Receivables: Nature & cost of maintaining receivables. 2007) 3. 6th Ed. . commercial papers.Working Capital Management (Excel) 2. credit period.Financial Management (Vikas. Periasamy. Cash Management: basic strategies. 2005) 6.Aggressive & Defensive. objectives of receivables management. bill discounting.) 38 . Assessment and Computation of Working Capital Requirement. order quantity. Profitability–Liquidity trade-off.Classification. Cash Management Models. Credit Management in India. Dheeraj Sharma .Financial Management (Taxmann.MBA FM 01 : MANAGEMENT OF WORKING CAPITAL Max. P . Hours : 40 Unit I : Introduction to Working Capital (10 Sessions) Nature. Benefits of holding inventory. alternative strategies.Working Capital Management (Anmol) 5. compensating balances . Scope and Definition of Working Capital. types. 9th Ed. Unit IV: Working Capital Financing (8 Sessions) Need and objectives of financing of working capital.) 4. certificates of deposit. secured term loans.

Approaches to Equity Valuation: Technical Approach – overview of concept & tools used and Fundamental Approach – economy. Selection of Portfolio: Markowitz’s Theory. trade off. Single Index Model. Portfolio risk and return. Measures of risk and return. Unit III (10 Sessions) Portfolio Analysis and Selection: Portfolio concept. valuation. Unit IV (8 Sessions) Portfolio Management and Performance Evaluation: Performance evaluation of existing portfolio.Investment Analysis and Portfolio Management (Pearson Education. Kane. Investor Protection. 1996.) st 4) Pandian P . Stock Exchange and New Issue Markets . 1 Ed. Marcus & Mohanti .Security Analysis and Portfolio Management (Prentice-Hall. CAPM (Capital Asset Pricing Model) and Arbitrage Pricing Theory. Duration. Portfolio Management and Mutual Fund Industry SUGGESTED READINGS: 1) Chandra P . Unit II (14 Sessions) Risk & Return : Concept of Risk. Regulatory Mechanism: SEBI and its guidelines. valuation. functioning and limitations. systematic and unsystematic risk components. Term structure of interest rates. 39 . Bond theorem. calculation of beta.Investment and Indian Perspective (TMH. Finding alternatives and revision of portfolio.Security Analysis and Portfolio Management (Vikas. Nature of Stock Markets: EMH (Efficient Market Hypothesis) and its implications for investment decision. Sharpe and Treynor measures.Investment Analysis and Portfolio Management (Tata Mc Graw Hill. 2008) 2) Fischer and Jordan . 1 Ed. trading. structure. Valuation of Equity: Nature of equity instruments. Beta as a measure of risk. calculation.MBA FM 02 : SECURITY ANALYSIS AND INVESTMENT MANAGEMENT Max. Equity Valuation Models. Hours : 40 Unit I (08 Sessions) Overview of Capital Market: Market of securities. Trading of securities: equity and debentures/ bonds.their nature. industry and company analysis Valuation of Debentures/Bonds : nature of bonds.) 5) Bodie.). 6th Ed. Capital market theorem. Valuation of Derivatives(Options and futures): concept. 6th edition) st 3) Ranganatham .

Financial Institutions and Markets (Tata McGraw-Hill.MBA FM 03 : MANAGEMENT OF FINANCIAL INSTITUTIONS AND SERVICES Max. 2004) 4) Bhole L M . 2003) 6) Gurusamy R . Securitisation in India. 2003) 5) Srivastava .Foundations of Financial Markets and Institutions (Pearson Education. Overview of Financial Services: nature. IFCI. Securitization of Auto loans and housing loans. Consumer Credit and Plastic Money – concept.Financial Services & Markets (Thomson. RBI – Role and functions. Unit III : Management of Non-Banking Financial Institutions (10 Sessions) Securitisation : concept. RRBs. 3rd edition.R. NBFCs Their status. Types of lease and their implications. Other financial services: Factoring.Management of Financial Institutions (Himalaya. determination of commercial interest rates: fixed and floating. Management of Non. Insurance & Mutual Fund organisations Their status. Liquidity Management. DFIs in India .) 2) Khan M Y . Forfeiting. working and strategies for commercial viability. 1st Ed.differences and implications for the business. Overview of Foreign Exchange Market. Unit II : Management of Commercial Banks (10 Sessions) Banking Industry in India. Hire purchase and lease . Management of capital funds. Unit IV : Management of Financial Services (10 Sessions) Leasing and Hire Purchase: Industry. SUGGESTED READINGS: 1) Fabozzi . Monetary and fiscal policies. Regulation of money and credit.Financial Services (Tata Mc Graw Hill. 3rd Ed.) 40 . scope and importance etc.Indian Financial System (Vikas. Financial Sector Reforms in India.M & Nigam Divya . constituents.Gap analysis. types. 1998) 3) Machiraju H R . Techniques of regulation and rates. Asset Liability Management . State Level Institutions . Size and scope. Strategies for making commercial banks viable. ICICI. working and strategies for commercial viability . types. Evaluation of Lease transaction. Parties involved. Hours : 40 Unit I : Introduction (10 Sessions) Financial System and Markets: Constituents and functioning. scope and their implications.performing assets.IDBI.capital adequacy norms. Discounting and Re Discounting Of Bills. banking sector reforms. nature. NABARD. working and uses of each.

) 41 . Tax deductible at source Unit III (12 Sessions) Corporate Income Tax: Tax concessions and incentives for corporate decisions. Customs Act and Customs Duties Planning (Working Knowledge required) Consumer Protection Act 1962 and Customers planning. 20th Ed. Tax and business reorganizations: merger and amalgamation. Tax appeals. Revision and Rectification.S.) 2) Lakhotia R N . Carry forward and set off losses.How to Save Wealth Tax (Vision Book 2001. Revision & Review. SUGGESTED READINGS: 1) Bhatia H L . Objectives of Tax Management. Tax planning for depreciation.Income Tax Law & Practice (Vishwa Prakashan) 4) Santaram R . Hours : 40 Unit I (10 Sessions) Nature and Scope of Tax Planning: Nature. Previous Year. 5) Singhania V K . Tax planning regarding Employees Remuneration. 1978). 1999. 9th Ed. Non-resident Indians. Assessee – types.) 6) Datey V.Tax Planning by Reports (Taxmann. Unit II (10 Sessions) Tax on Individual Income – Computation of tax under the heads of Salaries. Valuation of assets. Appeals.Indirect Taxes – Law & Practice (Taxmann. Assessment Year. Tax Avoidance & Tax Evasion. Law & Practice (Taxmann. 40th Ed. . Treatment of losses & unabsorbed items. Wealth tax on closely held companies. Tax Planning. Profits & Gains of Business. (Working knowledge is required for these).Public Finance (Vikas. Residential status. Income from House Property. Assessment. Filing of returns. 20th Ed. Review. Unit IV (8 Sessions) Central Excise Act 1994 and Excise planning.MBA FM 04 : TAX PLANNING AND MANAGEMENT Max.Direct Taxes.) 3) Prasad Bhagwati . Capital Gains & Income from Other Sources.

1996). Functions & Package. Introduction to data mining & Data Warehousing. Functional Dependencies.Database Systems (Palgrave. Snapshots. Views. Unit III (12 Sessions) Structured Query Language. Cursor. Object/Basic Database Administration/ Remote Data Access.Creating Tables. Inserting Rows. 5) Navathe E . Procedures. Components of Database Management Systems. Indexes & Sequences. Relational Data Model. Normalisation. 2003. Entity-Relationship Model. Unit II (10 Sessions) Relational Database Design : Integrity Constraints.Database Management System (Vikas. Physical Database Design. 3rd Ed. Unit IV (8 Sessions) Database Utilities. SUGGESTED READINGS: 1) Beynon -Davies P. Triggers. 6th edition) 3) Alexis and Leon . Advantages of DBMS. 2003) 2) Hoffer . Decomposition of Relation Schemes. Organisation of Database.) 42 . Network Data Model.) 4) Majumdar and Bhattacharya . PL/SQL structure. Hours : 40 Unit I (10 Sessions) Introduction to Database.Modern Database Management (Pearson Education. Oracle. Knowledge Extraction through Data Mining.Fundamentals of Database Systems (Pearson Education.MBA IT 01 : DATABASE MANAGEMENT SYSTEM Max. Data Models.Database Management System (Tata Mc Graw Hill. Security. Semantic Data Model. Applying column constraints. Hierarchy Data Model.

Types of Attacks. Disaster Recovery Plan.) nd 3. Investigation. Needs Identification.Feasibility Report. Characteristics of a System. Managing Risk. Ankit Fadia -Encryption-Protecting your Data (Vikas Publication. 2 Ed. UNIT-II (10 Session) Systems Planning and Investigation: Basis for Planning in Systems Analysis . Determining the User's Information Requirements. Creating a secure environment. Feasibility Considerations. Grienstein and Feinman. Process Modeling : Structured English. Risk Management and Control (TMH. Design. Virus Control. Analysis. 7 Ed. Information Security Policy. Hours : 40 UNIT-I (10 Session) Systems Concept. Hackers. UNIT-III (8 Session) Tools of Structured Analysis : Data Flow Diagram (DFD). Steps in Feasibility Analysis .) 2. 1 Ed. Data Dictionary. Internet Security Standards Suggested Readings: 1. Viruses. Post Implementation Review and Maintenance.E-commerce –Security. 1st Ed. Object Oriented Analysis (OOA) and Object Oriented Design (OOD). Entity Relationship Diagrams. Decision Tree & Decision Table. Feasibility Study.Dimensions of Planning. Elements of System. System Development Life Cycle. Decision Support System. Implementation. Types of Systems. Cryptography and authentication. Intrusion Detection Risk Management. Initial Investigation. Kenneth E Kendall and Julie E Kendall – SAD (PHI Publication. UNIT-IV (12 Session) Basics of Information Security.) st 4. Overview of Risks associated with Internet.) 43 .) 5. 2nd Ed.MBA IT 02 : SYSTEM ANALYSIS & DESIGN AND SOFTWARE ENGINEERING Max. Elias M Awad – SAD (Galgotia Publication. Singh B –Network Security (PHI Publication.

Hub. ISDN. 2003. 4th Ed. Hours : 40 Unit I (10 Sessions) Fundamentals of Communication System. FM. 4 Ed. Types of Ethernet. Network Interface Card. TDMA. FDMA. Cables. SDMA. Point-to-point communication. 7th Ed. Frame Relay. Communication System Formats. Hamming codes. Windows. Tunneling. Server.Computer Networks (Prentice-Hall.) 3) Stallings W . PCM. Unit II (8 Sessions) LAN topologies: Workstation. PDM. FSK. Multicasting. WML SUGGESTED READINGS: 1) Widjaja L G . 1999. 2000) th 2) Comer .) 44 . 2 Ed. Interference. MAN. Linux. ATM. WAN. Transmission Impairment. Broadcast Radio. Switches. Types of signals: AM. Routers. Mobile Internet & WML: Mobile IP. Character Codes.) 4) Tanenbaum . Virtual Private Network. Infrared & Light Waves. Wireless TCP& UDP. Digital Data Rates. Unit IV (10 Sessions) Mobile Communication: Applications of Mobile Communication. PSK Features: Error detection and correction codes. Asynchronous and Synchronous Data. Networks and accessories: LAN. Socket. PM.Computer Networks and Internets (Pearson Education. B-ISDN Unit III (12 Sessions) OSI Model. Bridges. WAP. Optical Fibers.Communication Networks (Tata McGraw Hill. ASK. CDMA. Terrestrial Microwave. 2004. Gateways Cell Relay. Broadband and base-band. Network Operating systems: Unix.) nd 5) Black . Communication Links. Wireless Communication: Bandwidth. Concepts of Port. IP Addressing. Broadcasting.Data Computer Communication (Pearson Education.Computer Networks (Prentice-Hall.MBA IT 03 : DATA COMMUNICATION & NETWORK Max.

Online market research. Unit IV (10 Sessions) Online Banking. Internet as an Electronic Commerce Enabler. Management Team). Application areas of Mobile Commerce. Society (Pearson Education. Features of Electronic Commerce.) . Business to Business (B2B) Business Models. Management Challenges in online retailing. Market Strategy. Online marketing communications. Online mercantile model for customer perspective. 3 Ed. Working of Online Credit Card. Stored Value. Peer to Peer Business Models. Online pricing strategies. Organizational Development. Unit II (10 Sessions) Business to consumer (B2C) Business Models. Electronic Payment Systems (Cash. Kalakota R. Technology.) rd 2. Online retail industry dynamics. Online banking implementation. 3 Ed. Laudon & Traver . Accumulating Balance). Suggested Readings: rd 1. Competitive Advantage. Electronic Commerce Business Models (Value Proposition. 45 . Consumer to Consumer (C2C) Business Models. Electronic Commerce Framework. Unit III (12 Sessions) Online Retailing. Market Opportunity. Types of C2C.Electronic Commerce . Management issues in online banking. need and factors affecting Electronic Commerce. Check.Frontiers of E-Commerce (Pearson Education. M-commerce Business Models. Competitive Environment. Revenue Model.Electronic Commerce Business. Hours : 40 Unit I (8 Sessions) Origin. Types of B2B. Types of B2C. Changing dynamics in banking industry. Transaction Security.MBA IT 04 : ELECTRONIC COMMERCE Max. Introduction to Mobile commerce Challenges emerging in Mobile Commerce. Credit Card. Online advertising. Online customer relationship. 2007. Online branding.

Marketing Information System.) 6) Jain S.II: International Promotion Strategies. Strategic Alliances. 2007) th 3) Varshney R. Cultural Universals.MBA IB 01 : INTERNATIONAL MARKETING Max.International Marketing (TMH. Counter Trade.International Marketing (Thompson. Advertising Media. Personal Selling. Market Analysis Foreign Market Entry Strategies – Exporting.Promotion Mix. Counterfeiting. 10th Ed.L.) 2) Cherunilam F . Bhattacharya B . International Sales Negotiations International Advertising – Patterns of Global Advertising. Process of Internationalization. International Branding Decisions. Legal Environment. 3rd Ed. Standardized International Advertising International Organizational Control SUGGESTED READINGS 1) Onkvisit .Marketing Information Sources.International Marketing Management (Sultan Chand & Sons. Transfer Pricing. Bribery. Free Trade Zones Unit III (10 Sessions) International Marketing Decisions .J .Culture and its Characteristics. International Dimensions of Marketing. Turnkey Operations. International Packaging. Terms of Sale. Political Risks. International Warranties and Services. Licensing. 8 Ed. Analysis and Measures to minimize Political Risk. Gray Market. Pricing Decisions. Global Advertising Regulations . Methods of Financing and Means of Payment International Channels of Distribution – Channel Members. Unit II (8 Sessions) Planning for International Marketing: Marketing Research . Assembly Operations . Foreign Product Diversification. Domestic v/s International Marketing.) 5) Cateora Graham . Branch v/s Subsidiary.) th 4) Czinkota . – International Marketing (Thomson) 46 . Acquisitions Franchising.S.International Marketing (Pearson. Promotion and Communication.Legal Systems.Product Design and Standardization. Multiplicity of Legal Environment.Political Systems. Influence of Culture on (a) Consumption (b) Thinking (c) Communication Process. Hours : 40 Unit I (12 Sessions) Overview of World Business and Framework of International Marketing: Definition of International Marketing.International Trade and Export Management (Himalaya. World Market Environment: Political Environment. Retailing in International Scenario. Channel Management. Management Contracts. Indicators of Political Risk. Legal Form of Organization.I: Product Policy and Planning. Price Standardization. 9 Ed.Shaw. International Physical Distribution Unit IV (10 Sessions) International Marketing Decisions . Price Distortion. Benefits of International Marketing. Joint Ventures. Developing an International Product Line.Role of Pricing. International Pricing Strategy. Cultural Environment.

Levels of Economic Integration.W. Trends in Globalization. 1 Ed.International Business Environment (Anmol) 47 . Integration for Business.A. Various types of Exchange Rate Regimes. Globalization of Markets. Regional Economic Integration: Introduction. SAARC. 5th Ed. . Absolute Advantage Theory Comparative Cost Theory. Subsidies.International Business Environment (Prentice Hall) 5) Bhalla V.) st 3) Daniels . 1st Ed.S.International Business (Pearson.International Business (TMH. Brief History of Indian Rupees Exchange Rates. Factors Affecting Exchange Rates. Hecksher-Ohlin Theory. . IMF. Product Cycle Theory.Tariffs. Unit III (8 Sessions) Foreign Exchange Determination Systems: Basic Concepts Relating to Foreign Exchange. Regional Economic Integration in U. SUGGESTED READINGS: 1) Agarwal Raj . Features of IBRD. Its Basic Principles and Major Achievements. Hours : 40 Unit I (8 Sessions) An Overview of International Business: Introduction. WTO.International Trade (Excel.) 4) Black J . Effects and Benefits of Globalization..K. Definition of International Business. Voluntary Export Restraints.MBA IB 02 : INTERNATIONAL BUSINESS ENVIRONMENT AND FOREIGN EXCHANGE ECONOMICS Max. Changing Environment of International Business. Instruments of Trade Policy. Unit II (12 Sessions) International Business Theories: Introduction Mercantilism. Role and Advantages of WTO. Administrative Policy. Regional Economic Integration in Europe. Role of IMF. Anti-dumping Policy. ASEAN. Unit IV (12 Sessions) International Institution: UNCTAD.) 2) Hill C. IBRD. Import Quotas.

Methods of Identifying Export Winners.Hand Book of Export Import Policy 2002-2007 (Ministry of Commerce. Settlement of Disputes. Statutory Documents for Imports Country and Documents for Claiming Export Benefits. Selection of Products and Identification of Export Markets: Choosing a Product.L. Recent Trend in India’s Export.C. 9th Ed. Importance of Exports to India. Registrations with RBI. Important Organizations. Sources of Export Information. International Channels Distribution.MBA IB 03 : EXPORT MANAGEMENT AND DOCUMENTATION Max.) 3) Govt. Export Import Bank of E. Methods of Locating and Selecting an Agent. India.G. Important Incoterms. Bhattacharya B-International Marketing Management (Sultan Chand & Sons. Opening a Bank Account. Terms of Payment in Export. Registration with Licensing Authorities. Unit II (8 Sessions) Export Marketing Channels and Export Sales Contract: Concepts of Distribution Channels.C. Special Financial Facilities. Postshipment Finance. Selection of Export Markets. Benefits to India Exports. Nature of Exports Sales Contract. Criteria for Grouping Countries. India) th 4) Keegan J Warren – Global Marketing Management (Pearson. Unit III (8 Sessions) Export Finance and Pricing Preshipment Finance. Unit IV (12 Sessions) Formalities of registration and Export Documentation Naming the Enterprise. Signing the agreement. SUGGESTED READINGS 1) Cherunilam. form of Ownership. Process of Export Marketing. Export Prospect for Small Firms. Important Publications. Benefits arising from Export. Export Pricing. F . General Registrations. 2007) 2) Varshney R. of India . Definition of Export. Registration with Appropriate EPC’ /CB’s Defining Export Documentation.) 48 . Suitability of a Product for A company.International Trade and Export Management (Himalaya. Main Commercial Documents. 7 Ed. Mechanism of Price Fixation. Agents in Exporting. Selecting Products for Manufacturing and Export. Additional Commercial Documents. and Statutory Documents for Export’s Country. Hours : 40 Unit I (12 Sessions) Introduction to Export Management: Introductio0n. Direction of Exports from India.

Flags of Convenience. Hours : 40 Unit I (8 Sessions) Introduction to Logistic System: Concepts of Logistics. Advantages of Air Transport. Air Cargo. Unit IV (12 Sessions) Indian Shipping and Containerization: Ports in India. Constraints. World Tonnage. Johnson J. 2007) 3. Shipping Routes. Logistics Excellence.Physical Distribution Management : Logistical Approach (Himalaya.D’s. Volume and value of World Trade. Classification of Constraints in Containerization. 2. Khanna K K . Linear Freight Structure. Tramp Freight Structure. Controlled Cargo. Unit II (12 Sessions) Structure of Shipping Industry and World Seaborne Trade: Different type of Ships. International Air transport: Concept of Air Transport. Freight Forwarders Stevedores. Developments in India Shipping. 2007) 49 . Freight Brokers. I.T. Shipping Association.MBA IB 04 : INTERNATIONAL LOGISTIC MANAGEMENT Max. Shipping Agents.C. Unit III (8 Sessions) Freight Structure and Role of Intermediaries: Principles of Freight Rates. Scope and Objectives of Logistics. System Elements. Relevance of Logistics to Expert Management. Shipment of Govt. I.A. Operating Ships-Linear and Tramp. Wood D. Krishnaveni Muthiah. Concept of Containerization.A. Tariff Structure. Importance of Logistics. SUGGESTED READING: 1. Ports Infrastructure Development. Chartering. Organization of a Shipping Company.Logistics Management and World Seaborne Trade (Himalaya.Contemporary Logistics. Conference System.

Mishra M. Housing Finance. Important Life Insurance Products and General Insurance Products Determination of Premiums and Bonuses Various Distribution Channels Unit . New Delhi) 50 . New York) 4. Nature and Scope of Insurance. Insurance Act 1938.C. Srivastava Shashank .Product framing.. Conceptual Framework. Re-insurance Preparation of Insurance Documents Policy Conditions UNIT .Insurance Management (New Age International Publishers. New Delhi) 2. Meaning.Insurance & Risk Management (New Age Publication.III (10 sessions) Risk Management and Underwriting Role of Actuaries.N. New Delhi) 3. Bisen . Role of Insurance in Economic Development & Insurers' Obligation towards Rural and Social Sectors. Life Insurance and General Insurance. Shares. Bank Deposit Schemes.. Ombudsman Scheme. Financial Planning and Taxation. UNIT . Income Tax Act.Indian Insurance Industry Transition & Prospects (New Century Publications.IV (8 sessions) Settlement of Claims Insurance Laws and Regulations with respect to following Acts. Unit Trust and Mutual Funds. Ganguly Anand . IRDA Act 1999.Historical perspective.I (10 sessions) Introduction and Scope of Insurance. Consumer Protection Act 1986.Role of Financial Institutions. Principles of Life Insurance and Governance of Insurance Business. Vaughan & Vaughan . Code of Conduct in Advertisement. Financial Market. . Kakkar. Structure and functions.MBA OP 01 : INSURANCE & RISK MANAGEMENT Max. Classification of Insurance Business viz. Underwriting guidelines. Life Insurance Corporation Act 1956. Srivastava D. Married Women's Property Act 1874..Fundamentals of risk & Insurance (John Wiley & Sons. Mutual Funds.II (12 sessions) Financial Aspects of Insurance Management. Insurance Companies. Delhi) 5. Hours : 40 UNIT .Insurance Principle & Practice (Sultan Chand & Company Ltd. Tax Benefits under Life Insurance Policies Suggested Readings: 1. Wealth Tax Act 1957.

Classification of Hotels. Conference & Convention Management UNIT IV (12 Sessions) Laws & Guidelines: Recognition of Travel Agency. Types of Hotel Rooms. UNIT III (12 Sessions) Hotel Management: Overview of the Accommodation Industry. Knowledge of other Departments. Departments of Hotel. Plans & Rates. Basic Travel Regulation. ICAO. Chinaware.Hotel and Tourism Laws (Frank Brothers) 6. Hours : 40 UNIT I (8 Sessions) Hospitality Management/Industry: Introduction of the Hospitality Industry. Kotler Philip. Hospitality Industry in Today's Scenario. Glassware. Economic & Environmental.HRM in Tourism and Hospitality (Cengage Learning. PATA. 1st Ed. FHRAI. UFTAA. G. Origin & Nature. Evolution of Tourism Industry. Importance of Hospitality Management. Menu. Hotel Organization Structure. Tourism Products of India (World Heritage Countries). Concept of Domestic & International Tourism.Public House and Beverage Management (Butterworth) 7. Lee-Ross Darren . Hotel Categories – Star Rating. Smritee Raghubalan . Furniture. Training for Hospitality Management UNIT II (8 Sessions) Tourism and Hospitality: Definition of Tourism. WTO. Marketing for Hospitality and Tourism: Service Characteristics. Targeting and Positioning of Hospitality Industry. Negi Jagmohan . Sudhir Andrews . Traits & Duties of House Keeping Staff. .Hotel House Keeping (Oxford University Press) 4. Bardi . Service Equipments: Linen.Hotel House Keeping Training Manual (Tata Mc Graw Hill. Tableware. Significance & Impacts of Tourism: Socio – Cultural. Jones Peter. Banquets. Segmentation. Michael Flynn. 1 st Ed. Stephen Ball. Front Office & its Co-ordination with Other Departments Food & Beverages: Organization Chart of House Keeping Departments.Hotel Front Office Management (Wiley) 3. Alcoholic & Non Alcoholic Beverages. Responsibilities. Typologies of Tourism. Components of Tourism. Raghubalan. Evolution and Growth of Hospitality Industry. Bowen John and Makens James . TAAI. 1st Ed.Marketing for Hospitality and Tourism (Pearson Education. Travel Motivators.) 8. Kirk David and Lockwood Andrew .) 2. James A. Briefing. Caroline Ritchie . Marketing Mix and Marketing Strategies for Hospitality and Tourism.Hospitality Operations: A System Approach (Cengage Learning. rd 3 Ed.) 51 . Suggested Reading: 1.) 5. The cover. Tour Operator and Travel Guide License & Permits required for Hotels National & International Organization: IATA.MBA OP 02 : HOSPITALITY MANAGEMENT Max.

work schedule. Chaudhary. network techniques for resource and cost budgeting and scheduling. charts. Young TL – The Hand Book of Project Management (Kogan Page) 52 . . plant capacity. wage–rate. financial projections. demand forecasting technical factors-Material inputs. sensitivity analysis and probability approach single as well as multiple projects. Unit IV (10 Sessions) Implementation. layouts. Chandra Prasanna . exchange rates. Project formulation and preparation : Market and demand estimation. Monitoring and Control of Projects Project scheduling. Unit III (10 Sessions) Process of Project Appraisal Technical . market survey. evaluation of the project . Unit II(12 Sessions) Project Formulation Project identification. Mohsin M.Project Planning and Control (Vikas) 3.Economic. location and site. means of financing. SUGGESTED READINGS th 1. civil works.Appraisal. production. S – Project Management (Tata Mc Graw Hill) 5. Problems arising due to rate of discount.MBA OP 03 : PROJECT MANAGEMENT Max.) 2. estimates of cost. 5 Ed. (TMH. categories of project. Legal and Social appraisal of the Industrial Projects.tools & techniques of project management.project financing. technology. Monitoring and post implementation. cost of project. treatment of risk and uncertainty. Forms of project organizations. project development cycle. treatment of taxes. social cost-benefits.Project : Preparation . Budgeting and Implementation. project management teams and coordination. Financial. Hours : 40 Unit 1(8 Sessions) Basic Concept Concept of a project. Goyal BB – Project Management : A Development Perspective (Deep & Deep) 4. The concept of project management .

MBA OP 04 : RURAL MANAGEMENT Max.Land and Labour in India (Asia Publishing House) 4.Occupational Segmentation. Thomson Rule of Market Index. Types of Rural Communication. Rural Market Segmentation. Corporate Interest in Rural Market. Classification of Rural Product and Rural Market. Major techniques of Market Research.Economic and Social Development (Academic Foundation) 5. National Level Credit Agency. Methods of Collection of Information.NABARD. Requisites of a Good Finance System.Rural Diversification (EG Books) 3. Targeting. Sociological Segmentation. UNIT IV (12 Sessions) Marketing Research. 1st Ed.Rural Marketing Environment. Social Structure of Rural Society. Gopalaswamy T.P. Thorner Daniel and Morner Alice .S. UNIT III (8 Sessions) Marketing of Agricultural Products – Agricultural Inputs and their Types. Introduction to Rural Financing. Importance. Schemes and Patterns of NABARD.Financial Management for Farmers and Rural Managers (Blackwell Publishing) 2. Socio-Economic Reforms. Sources of Finance. Deu S. Market Size and Physical Structure of Rural Society. Lin-Quest and MICA Rating. . Challenges. Problems and Strategies (Vikas. Suggested Readings1. Various Types of Distribution Channels in Rural Marketing. Different Marketing Agencies and Institutions. Advantages of Market Report and Market Report. Rural Communication-Challenges and Strategies. Pricing and Promotion Strategies. UNIT II (14 Sessions) Rural Consumer's in India –Geographical Spread and Differentiation.) 53 . Agricultural Marketing. Mahendra and Basu K. Marketing Network. . Prag P A . Government Efforts. Functions of NABARD. Selection of Segments. Warren M . Use of Durable and Non-Durables by Indian Rural folk. Behaviour of Rural consumers. Hours : 40 UNIT I (6 Sessions) Introduction to Rural Management. Product. Marketing Rural Non-Farm Products. Marketing of Consumer Durables. Dissemination of Market Information.