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WEB 2.

0/SOCIAL
NETWORKING
The Revolutionary New
Way To Promote Yourself
And Your Business

Alverno College | March 16, 2009
Welcome!

Steve Glynn
Spreenkler, LLC
steve@spreenkler.com

Katie Felten
MKE Live
katie@mkelive.com

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Discussion

What is social media?

Stats on use.

How are businesses using it?

How do you get started?

Questions.

BONUS: How are job-seekers using it?

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What is social media?

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What is social media?

The basic ideas of social media are listening,
conversation and stakeholders creating
their own experience with your organization.

- Beth Kanter, trainer, blogger and consultant

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Download: www.ovrdrv.com/social-media-map

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What is social media?

Blogging/Micro-Blogging
Twitter | Wordpress | Typepad

Content Sharing
YouTube | Flickr | Wikis | Mobile

Networking
LinkedIn | Facebook | Myspace | Sohobiztube

Community Building
Meetup | Ning | Enterprise Solutions

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Stats on use.
Monthly US $60k+ HH
Visitors Income
77.9 million 54%
67.9 52%
65.6 61%
24.3 54%
10.9 68%
4.1 51%
stats from www.quantcast.com 8
How are businesses using it?

620,359 2,379,102
217,811 833,161
4,603 112,474
28,419 114,559
no profile 7,148
stats from http://www.web-strategist.com/blog/2008/11/03/snapshot-of-
presidential-candidate-social-networking-stats-nov-2-2008/ 9
How are businesses using it?

Car manufacturers use social media to connect
with customers, address misconceptions and
get people to try their products.

Provides insight, updates, cool news and exchanging
information and photos with car enthusiasts.

“It’s part of a larger social media strategy to humanize the
Ford brand and put consumers in touch with Ford employees.”

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How are businesses using it?
1. Foster and grow relationships
2. Gain customer insight and feedback
3. Provide better customer service
4. Drive awareness and education
5. Communicate news to media
6. Customer loyalty, exclusive promo/events
7. Interact directly with customers

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How do you get started?

Take technology out of it.

Define your audience.

Define your message.

Research social sites: listen/learn.

Determine which social sites fit.

Experiment, learn, repeat.

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How do you get started?

Step 1: Create Website

Step 2: Create Blog

Step 3: Create Critical Profiles

Step 4: Create Profiles On As Many Other Social
Sites as Possible

Step 5: Use Social Media to Get to Face-To-Face

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How do you get started?

Create event on Meetup.com Add details and links to Facebook Announce details/links on Twitter

Messages sent to social web community.

Social web community
redistributes messages.

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What can you expect?
TIME/WEEK
- +
+
micro-blogging

sharing content

blogging FREQUENCY

community building

networking

-

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Why should you get started?

Quickly Generate and Qualify New Sales Leads
Increase Awareness or Website/Blog Traffic
Gather Customer/Competitor/Market Insight
Get Businesses Engaged In Your Brand
Demonstrate Leadership In New Technologies

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Who’s On Twitter?

The_Real_Shaq

William Shatner

MC Hammer

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Who’s On Twitter?

PRNewswire

RickSanchezCNN

Zappos

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How Do You Manage
Social Media?

Daily Social
Community
Activity

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How Do You Manage
Social Media?

Blog
Reporting

Wordpress Dashboard

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Thank You!

Questions?

Next Week 3/23 Workshop
in TL 110 - Computer Lab.

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