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TREND OF BEAUTY CULTURE IN BADULLA AREA

Industrial Information Technology Group 02 Uva Wellassa University

Outline
Back ground of the study Significance Objectives The scope of the study Limitation of the survey Methodology Data Presentation & Analysis Findings Conclusion Suggestions

Background
“Beauty” is the most beautiful word all over the world. In the modern world beauty culture field is developing day by day. Though Badulla is a rural area, there is a progress in beauty cultural field upto some level. The information which regarding to this field are very useful to the person who is involving to this field and the person who hope to join with this field. So we conduct pilot survey to evaluate the trend of beauty culture services in Badulla area.

Objectives
Find the demand of the beauty culture In Badulla area. Find the cost which one person spend on beauty culture. Find the difference of the trend among five categories of age.

[ we can compare with one age limit with other age limit]

Significance
To get good idea about the spread of Beauty culture field. To identify opportunities to start a own business based on Beauty culture field. To recognize the essential facilities for saloons in Badulla area and can get suitable actions to improve it. To get an idea about the progress of beauty culture in modern Srilanka.

Scope
Scope include with referents to the following guidance. Space Time Number of items to be covered. Space Time

We select Badulla area to do our survey. Two weeks

Number of items to be covered Sample size=100

Limitations
The survey only limited in to Badulla area. The people who can get information regarding beauty cultural field are very limited. It is very difficult to find out people who using beauty culture services such a remote area. The final result of the survey totally depend on sample which we selected.

Methodology
Population
People who living and using Beauty Cultural Services in Badulla Area.

Methodology cont..
Sample size

100
Randomly select 100 people in Badulla Area.

Methodology cont..
Sampling Technique
Selected Systematic sampling method as sampling technique.

E.g. :Uva Saloon,

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Methodology cont..
Data Collection method
We use Questionnaire to collect data regarding our survey. The Questionnaire filled by investigator , it is very suitable for collection data
It is in English medium. There are 16 questions to get an idea about personal details of beauty culture. 6 questions to get an idea about general details.

Analyzing Data
Create Report Analyzing Data
Minitab 14 software Microsoft Office word 2007 Microsoft power point 2007

Collecting data

Minitab 14 software

Preliminary Analysis
Composition of the sample by Gender
Category Female Male

Male 43.0%

Female 57.0%

According to this chart most of the people are female (57%)

Composition of the sample by Age Group
Category 18-24 24-30 30-36 Below 18 More than 36

More than 36 9.0% Below 18 7.0%

18-24 40.0%

30-36 21.0%

24-30 23.0%

According to this chart most of the people are in 18-24 age group (40%)

Composition of the sample by Employment
Category Employ ee Unemploy ee

Unemploy ee 38.0%

Employ ee 62.0%

Most of the people are Employers (62%)

Composition of the sample by Civil Status

Category Married Unmarried

Married 42.0%

Unmarried 58.0%

Most of the people are Unmarried.

Composition of sample by Duration of getting beauty service
10-20 9.0% Category 10-20 5-10 More than 20 y ears Since 5 y ears

5-10 20.0%

Since 5 y ears 67.0%

More than 20 y ears 4.0%

According to above chart most of the people are getting beauty cultural services since 5 years (67%)

Composition of sample by Monthly Expenditure for beauty culture
More than 2000 8.0% Less than 100 7.0% 100-500 26.0% Category 100-500 1000-1500 1500-2000 500-1000 Less than 100 More than 2000

500-1000 32.0% 1000-1500 22.0% 1500-2000 5.0%

According to this chart most of the people (32%) spend between Rs500- Rs1000 per month. 1500-2000 category represents the lowest percentage (5%)

Composition of sample by Terms of getting beauty cultural service
Category Ev ery 3 month Ev ery month More than 3 month Twice a week

Twice a week 17.0%

Ev ery 3 month 14.0%

More than 3 month 5.0%

Ev ery month 64.0%

According to above chart most of the people get beauty cultural service in every month (64%)

Compare of Age group and Using Beauty culture
100
100 97.5 100 95.6522 100 95.2381 85.7143 100 100 USE y /n No Yes

80

77.7778

Percent

60

40

20

0 Age2

18-24

24-30

30-36

Below 18

More than 36

Percent within levels of Age

When people become old the prefer on this service reduce. Among young generation there is a good trend on this field than the middle ages.

Compare of Gender and Using Beauty culture
100
100 92.9825 100 95.3488 USE y /n No Yes

80

Percent

60

40

20

0 Gender2

Female

Male

Percent within levels of Gender

According to this chart females who live in Badulla area still haven’t considerable involving for these services than males

Compare of Civil status and Using Beauty culture
100
100 92.8571 100 94.8276 USE y /n No Yes

80

Percent

60

40

20

0 Civil status 2

Married

Unmarried

Percent within levels of Civil status

The people who unmarried have a good prefer on this beauty cultural service than married people.

Compare of Employment and Using Beauty culture
100
100 95.1613 100 92.1053 USE y /n No Yes

80

Percent

60

40

20

0 Empolyee

Employee

Unemployee

Percent within levels of Empolyee.

This chart shows high percentage for getting beauty culture services in employment category

Compare of Age group and Monthly expenditure
100
100 100 100 100 100 Monthly expenditure 2 100-500 1000-1500 1500-2000 500-1000 Less than 100 More than 2000

85.7143

80

75 69.5652 66.6667 61.9048 52.5 45 42.8571 57.1429 66.6667 55.5556 44.4444

Percent

60

500-1000

40

39.1304

23.8095

20

17.3913 12.5 5 13.0435 14.2857

14.2857

Age2

0

0

0

18-24

24-30

30-36

Below 18

More than 36

Percent within levels of Age

According to this chart every age group spend normally in category of Rs.5001000 per month

Compare of Gender and Monthly expenditure
100
100 100 Monthly expenditure 2 100-500 1000-1500 1500-2000 500-1000 Less than 100 More than 2000

80

73.6842

74.4186

5%

Percent

60

52.6316 49.1228

51.1628 44.186

40

20

15.7895 7.01754

13.9535 9.30233

0 Gender2

Female

Male

Percent within levels of Gender

There is no considerable differentiation between these two category, But category of 1500-2000 has 5% differentiation

Compare of Civil status and Monthly expenditure
100
100 100 Monthly expenditure 2 100-500 1000-1500 1500-2000 500-1000 Less than 100 More than 2000

80

71.4286

75.8621

Percent

60

54.7619 47.619 50 46.5517

40

20

14.2857 9.52381

15.5172 6.89655

0 Civil status 2

Married

Unmarried

Percent within levels of Civil status

The people who married, have a good ability to spend money on this service. The people who unmarried always try to get services in low cost (less than 100married 5% , unmarried 9%)

Compare of Employment and Monthly expenditure

100

100

100

80

79.0323

65.7895

Monthly expenditure 2 100-500 1000-1500 1500-2000 500-1000 Less than 100 More than 2000

Percent

60
50 45.1613

55.2632 50

40

20

16.129 12.9032

13.1579

0 Empolyee

Employee

Unemployee

Percent within levels of Empolyee.

The people who are doing a job can spend more money on this service than unemployment people.

Compare of Age group and Terms of getting service
100
100 100 100 90.4762 85 82.6087 71.4286 100 100 How often 2 Ev ery 3 month Ev ery month More than 3 month Twice a week

80

Percent

60

Every month

40
26.087 28.5714 23.8095 14.2857 11.1111 0 21.7391

20

20 15

Age2

0

18-24

24-30

30-36

Below 18 More than 36

Percent within levels of Age

According to this chart every age group normally get these services once a month

Compare of Gender and Terms of getting service
100
100 100 90.6977 82.4561 How often 2 Ev ery 3 month Ev ery month More than 3 month Twice a week

80

Every month

Percent

60

40
22.807 20.9302

20

14.0351

0 Gender2

Female

Male

Percent within levels of Gender

When we consider about both of female and male persons get these services once a month

Compare of Employment and Daily makeup
100
100 100 Daily mak eup2 No Yes

80
61.2903

Percent

60

61%
44.7368

40

20

0 Empolyee

Employee

Unemployee

Percent within levels of Empolyee.

The employees use makeup daily. Therefore this category mainly based on their occupation state.

Compare of Employment sector and Daily makeup

According to this chart the employees who are in private and government sectors use daily makeup than not employees and self employees.

Compare of Age group and Using Hair dye
100
100 100 100 100 100 Hair dy e 2 No Yes

80

Percent

60

55.5556

40

33.3333 28.5714

20
7.5 8.69565

0 Age2

18-24

24-30

30-36

Below 18

More than 36

Percent within levels of Age2.

According to this chart using of hair dye mostly belongs to middle age people than younger generation.

Composition of the sample by Types of services of females
18 16 14 12 Percent 10 8 6 4 2 0
3.05677 0.436681 0.436681 7.86026 6.55022 6.55022 4.80349 3.05677 2.62009 2.18341 0.436681 11.3537 17.0306 17.0306 15.2838

1.31004

l t t r g y g e s e g g up ur e ing igh in in xin dr sin acia Fir m lou sty l ent irc u ag e h d d c s k i a re s c n w F c o ir tr Va tm Ha as Ma Ped oa h ea Blo Dr e r a S a l i m T H tr e B eb Ha d R a ir He Ha Services
Percent within all data.

According to this chart highest percentage relevant to Hair cut and Facial (17%). And there is a good demand for Threading also (15%).

Composition of the sample by Types of services of males
25 20
16.8675 25.3012 21.0843

Percent

15 10 5
1.20482 1.80723 9.63855 6.62651 3.01205 6.62651

0
e Bl

1.807231.20482 0.602410.60241

1.807231.80723

l g ia in c h Fa ac

rm Fi

t r ts ut ge ure ng ng ng ave i gh os ng c i i i i ou en o a l r h d x t x c a ai as s la co m di Sh at ac oan tr Va t H e e r e T S a i R P r m b P Ha tre d Re a r i e H Ha Services

Percent within all data.

According to this chart highest percentage relevant to Hair cut (25%). And there is a good demand for Head massage also (21%)

Composition of the sample by Monthly income

0

30000

60000

90000 120000 M o n t h ly in c o me

150000

180000

Mean-26922, Median 20000, Skewness 4.77

Positively skewness Most of the people have monthly income in below Rs.30,000 There is an unusual observation

Statement- There is no relationship between Employment and Monthly expenditure
60 50 Percent 40 30 20 10 0 Monthly expenditure 3

0 0 0 50 50 50 1 1 n a 0an th h 50 t ss e Le or M ee oy l p

0 0 0 50 50 50 1 1 n a 0an th h 50 t ss e Le or M ee oy l p

Empolyee

Em
Percent within levels of Empolyee.

em Un

Pearson Chi-Square = 7.156, DF = 2, P-Value = 0.028

Conclusion- By P value we can see that there is a relationship between Employment and Monthly expenditure

Statement- There is no relationship between Age group and using Hair dye
40
37

30

Percent

21

20
14

10
3

7 5 2 2 4 5

0 Hair dye 2 A ge2

No Yes 18-24

No Yes 24-30

No Yes 30-36

No Yes Below 18

No Yes M ore than 36

Percent w ithin all data.

Pearson Chi-Square = 16.059, DF = 4, P-Value = 0.003

Conclusion- By P value we can see that there is a relationship between Age group and Using Hair dye

Comparison of Between Variables and P-Value Statement- Following variables have not any relationship
Compared Variables P-Value

Age group and Monthly expenditure Employment and Using Beauty culture Gender and How often Employee and Daily makeup Employee sector and Daily makeup

0.935 0.532 0.110 0.106 0.099

Conclusion- By considering P value Statement is accepted

Conclusion
There is a relationship between , monthly expenditure for beauty culture service of Badulla area people with their occupation.  When we consider about using hair dye, there’s a good trend among middle ages than the young ages. Using daily makeup have good trend among empolyees who are in private sector. The people who familiar with beauty culture, get those services normally in every month.  Most of people join with Beauty culture services since 5 years. Most of people in Badulla area get income below Rs.30,000 and they spend between Rs. 500 and 1000 for beauty culture service normally.

Conclusion cont…….
Married person have good ability to buy these services but unmarried person select services which are in low cost. There is a good demand for beauty culture service typs which are supply by salons in Badulla area. After consider above all analysis, we can say, BEAUTY CULTURE is a common subject, and it can be different by person to person , culture to culture and generation to generation likewise. Therefore we can’t point out any fixed factor as a main dependent for beauty culture service.

Suggestions
The knowledge and awareness of beauty cultural field should be improved.  Should conduct so many programs related to this subject to inform people.  Should organize some advance workshops related to beauty cultural services.  The best facilities of this service should be improved. Should find out opportunities to start new salons in such a rural area as a business. Can give a good solution to problem of unemployment which is arisen in Badulla area.

Group Members
Herath H.M.S.W Herath H.M.A.T Jayathilaka R.M.D.P Edirisinghe E.A.K.T Sonali U.G.R.S Kalubowila P.K Thilakarathna D.M.M Alwis N.D.H.D Jayawardana P.H Balasooriya A.P.N Sithara M.R.S Zimara N.M Swarna K UWU/IIT/10/0015 UWU/IIT/10/0014 UWU/10/320 UWU/IIT/10/0009 UWU/IIT/10/0041 UWU/IIT/10/0021 UWU/IIT/10/0043 UWU/IIT/10/0001 UWU/IIT/10/0020 UWU/IIT/10/0004 UWU/IIT/10/0040 UWU/IIT/10/0049 UWU/IIT/10/0042

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