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Great Thoughts to Sell By
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Great Thoughts to Sell By
Q U O T E S T O M O T I VAT E YOU TO SUCCESS
Founder and Publisher of Selling Power
With Photographs by Gerhard Gschwandtner
New York Madrid Chicago San Francisco Lisbon London Mexico City Milan New Delhi San Juan Seoul Singapore Sydney Toronto
For more information about this title. click here CONTENTS Foreword Ability Action A dve n t u re A dve r s i t y A dve r t i s i n g A dv i c e Ambition Arrogance Attitude Beauty Belief v xi 1 2 5 7 10 13 15 17 18 20 22 .
vi Boasting Boredom Budgeting Business Chance Change Character Charity Civilization Committees Communication Competition Computers and Te c h n o l o g y Confidence Courage Creativity Critics Decision Making Diligence Discovery Dreams Education Enthusiasm Great Thoughts to Sell By Contents 23 26 27 28 30 31 34 37 38 40 41 44 46 48 51 54 56 57 59 62 63 66 67 .
vii Enterprise Ethics Etiquette Excellence Experience Failure Freedom Forgiveness Goals Happiness Hope Humor Imagination Individuality Innovation Judgment Knowledge Laughter Leadership Learning Listening Luck Management Marketing Mistakes Great Thoughts to Sell By Contents 70 72 75 76 78 80 82 85 86 89 91 93 94 97 99 100 101 103 105 108 109 111 113 116 117 .
viii Morality Motivation Nature Opinions Opportunity Optimism Passion Peace People Performance Perseverance Persuasion Planning Politics Praise Predictions Problem Solving Product Progress Purpose Quality Relationships Revolution Risk Great Thoughts to Sell By Contents 119 120 123 125 126 129 130 131 132 134 136 139 141 144 146 148 150 153 154 155 156 157 158 159 .
ix Sales Self-Confidence Self-Control Self-Esteem Selling Silence Sorrow Success Ta x e s Thought Time Management To u g h n e s s Tr u t h Understanding Vi r t u e Vi s i o n Wa r a n d P e a c e We a l t h Wi n n i n g Wi s d o m Wo r k Wr i t i n g Zest I n d e x o f Au t h o r s Great Thoughts to Sell By Contents 160 163 165 166 168 170 173 176 180 182 185 188 190 193 194 196 197 199 202 204 207 210 212 215 .
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” We hope that this book will offer you the courage to persevere and to transform. it is the courage to continue that counts. failure is not fatal. “Success is not final.xii Winston Churchill’s saying. Think about Buckminster Fuller’s insight.” Gerhard Gschwandtner Founder and Publisher. You can use wisdom as your wings. Selling Power Foreword . Stop crawling. start flying. “There is nothing in a caterpillar that tells you it’s going to be a butterfly.
Professional Want to learn more? We hope you enjoy this McGraw-Hill eBook! If you’d like more information about this book. its author. . please click here. or related books and websites.
3 The great end of life is not knowledge but action. —THOMAS HENRY HUXLEY N Great Thoughts to Sell By .
—ALFRED N O RT H W H I T E H E A D Great Thoughts to Sell By . try something. admit it frankly and try another.4 The best way out is always through. If it fails. — R O B E RT FROST It is common sense to take a method and try it. R O O S E V E LT N N Periods of tranquility are seldom prolific of creative achievement. But above all. —FRANKLIN D . Mankind has to be stirred up.
An adventure is only an inconvenience rightly considered. testing our resources against the unknown and in the process. discovering our own unique potential. K .6 To the world you may be just one person. An inconvenience is an adventure wrongly considered. C H E S T E RT O N Adventure isn’t hanging on a rope off the side of a mountain. —G. but to one person you may be the world. —JOHN A M AT T N Great Thoughts to Sell By . seizing new opportunities. Adventure is an attitude that we must apply to the day to day obstacles of life—facing new challenges.
the more glorious the triumph. —THOMAS PA I N E N One who gains strength by overcoming obstacles possesses the only strength which can overcome adversity. it is dearness only that gives everything its value. What we obtain too cheap. — A L B E RT SCHWEITZER N Great Thoughts to Sell By . we esteem too lightly.8 The harder the conflict.
but in fighting the difficulties the inmost strength of the heart is developed. that can gather strength from distress and grow brave by reflection.9 Only a loser finds it impossible to accept a temporary setback. They must be worked through or else they remain forever a barrier to the growth and development of the spirit. —THOMAS PA I N E N As we advance in life it becomes more and more difficult. A winner asks why. —VINCENT VA N G O G H Great Thoughts to Sell By . —SCOTT PECK N I love the man that can smile in trouble. — I TA BUTTROSE N Problems do not go away.
11 Don’t sell the steak. —WILLIAM FAU L K N E R N Great Thoughts to Sell By . sell the sizzle! —ELMER WHEELER N The philosophy behind much advertising is based on the old observation that every man is really two men—the man he is and the man he wants to be.
M A C A U L AY N If I were starting life all over again. —THOMAS B . —CHARLES REVSON N Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn’t have to advertise it. it has risen with ever-growing rapidity to the dignity of an art. we sell hope. R O O S E V E LT Great Thoughts to Sell By . we make lipstick.12 In our factory. —WILL ROGERS N Nothing except the mint can make money without advertising. In our advertising. I would go into the advertising business. —FRANKLIN D .
we must not give ourselves up to it and follow it blindly. whether right or wrong. —PIERRE CHARRON Great Thoughts to Sell By .14 The best advice I can give is to ignore advice. Life is too short to be distracted by the opinions of others. —RUSSELL EDSON N The advice of friends must be received with a judicious reserve.
Small people always do that. —MARK T WA I N N First say to yourself what you would be. too. but the really great ones make you feel that you. —EPICTETUS Great Thoughts to Sell By .16 Keep away from people who try to belittle your ambitions. and then do what you have to do. can become great.
—HUGH DOWNS Great Thoughts to Sell By . —EARL NIGHTINGALE N A happy person is not a person in a certain set of circumstances.19 Our attitude toward life determines life’s attitude toward us. but rather a person with a certain set of attitudes.
will remain so tomorrow. beautiful today. music— the world is so rich. goodness. an adorable pancreas? —JEAN KERR Great Thoughts to Sell By . literature. That’s deep enough. in people. —HENRY MILLER N I’m tired of all this nonsense about beauty being only skin-deep.21 Beauty endures only for as long as it can be seen. Forget yourself. things. What do you want. —SAPPHO N Think of all the beauty still left around you and be happy. simply throbbing with rich treasures. —ANNE FRANK N The excellence of every art is its intensity. capable of making all disagreeables evaporate from their being in close relationship with beauty and truth. beautiful souls and interesting people. —JOHN K E AT S N Develop interest in life as you see it.
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there dignity begins. —MARK T WA I N N Where boasting ends. —JIMMY HOFFA N Noise proves nothing. — E D WA R D YOUNG Great Thoughts to Sell By . is to be conscious of none. I should say. but being wrong ain’t one of them. —THOMAS C A R LY L E N I have my faults.25 It ain’t braggin’ if you can do it. Often a hen who has merely laid an egg cackles as if she laid an asteroid. —DIZZY DEAN N The greatest of faults.
—AMBROSE BIERCE N It is truly said that a corporation has no conscience.29 We demand that big business give people a square deal. in return we must insist that when anyone engaged in big business honestly endeavors to do right. it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman. —THEODORE R O O S E V E LT N There’s no business like show business. but there are several businesses like accounting. O G I LV Y N The gambling known as business looks with austere disfavor upon the business known as gambling. he shall himself be given a square deal. — D AV I D M . — D AV I D LETTERMAN N In the modern world of business. But a corporation of conscientious men is a corporation with a conscience. —HENRY D AV I D T H O R E A U Great Thoughts to Sell By .
—HARRISON FORD N People do not change easily or all at once.32 We all have big changes in our lives that are more or less a second chance. Most of us need a chance to try out new ways and to become familiar with new procedures. —WILLIAM G. DYER N Great Thoughts to Sell By .
After five years. look at it with suspicion. After ten years. and that gives you either imagination or a headache. look it over carefully. —ANDY WA R H O L Great Thoughts to Sell By . — C AT H E R I N E T H E G R E AT N After you’ve done a thing the same way for two years. but you actually have to change them yourself. —ALFRED E D WA R D P E R L M A N N The man who never alters his opinion is like standing water and breeds reptiles of the mind.33 A great wind is blowing. throw it out and start over. —WILLIAM BLAKE N They always say time changes things.
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knowledge and good judgment will always be in demand under all conditions. —ABRAHAM LINCOLN N When the character of a man is not clear to you. look at his friends. but if you want to test a man’s character. ambition inspired and success achieved. — J A PA N E S E PROVERB N The farther behind I leave the past. —HELEN KELLER Property may be destroyed and money may lose its purchasing power. the closer I am to forging my own character. give him power. vision cleared. —ROGER BABSON N N Nearly all men can stand adversity. health.36 Character cannot be developed in ease and quiet. —ISABELLE EBERHARDT Great Thoughts to Sell By . but character. Only through experience of trial and suffering can the soul be strengthened.
— R O B E RT INGERSOLL Great Thoughts to Sell By . confidence in their future. —BOURKE COCKRAN N The true civilization is where every man gives to every other every right that he claims for himself.39 Underlying the whole scheme of civilization is the confidence men have in each other: confidence in their integrity. confidence in their honesty.
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It is to bring another out of his bad sense into your good sense. and just as hard to sleep after. personal interaction is becoming more important than ever. to compel. —RALPH WA L D O E M E R S O N N Great Thoughts to Sell By . —REGIS MCKENNA N Speech is power: speech is to persuade. to convert.43 Good communication is as stimulating as black coffee. —ANNE MO RROW LINDBERGH N It is ironic that in this age of electronic communications.
If you work at it. it’s golf. — R O B E RT LY N D Great Thoughts to Sell By . My goal is to beat my last performance. If you play it. —ANONYMOUS N If you watch a game. —CELINE DION N Don’t wrestle with pigs. it’s recreation. it’s fun.45 You may have to fight a battle more than once to win it. you get dirty and they enjoy it. —MARGARET T H AT C H E R N I’m not in competition with anybody but myself. —BOB HOPE N Almost any game with any ball is a good game.
but to really foul up requires a computer. — PAU L EHRLICH Great Thoughts to Sell By .47 Man is still the most extraordinary computer of all. K E N N E D Y N A computer does not substitute for judgment any more than a pencil substitutes for literacy. — R O B E RT M CN A M A R A N It was not so long ago that people thought that semiconductors were part-time orchestra leaders and microchips were very. very small snack foods. —JOHN F. —GERALDINE FERRARO N To err is human. But writing without a pencil is no particular advantage.
—SHAKTI G AWA I N N Believe in yourself! Have faith in your abilities! Without a humble but reasonable confidence in your own powers you cannot be successful or happy. So is lack of confidence. a sense of spiritual deadness. —VINCE LOMBARDI N If a man doesn’t delight in himself and the force in him and feel that he and it are wonders. —NORMAN VINCENT PEALE N Great Thoughts to Sell By . loss of power. how is all life to become important to him? — S H E RW O O D ANDERSON N Every time you don’t follow your inner guidance.49 Confidence is contagious. you feel a loss of energy.
Most people can do extraordinary things if they have the confidence or take the risks. — P AT R I C I A SAMPSON N It seems to me that people have vast potential. everyone who got where he is had to begin where he was. —PHILIP ADAMS N Don’t let life discourage you. and being one’s own person is its ultimate reward. —RICHARD L . They sit in front of the telly and treat life as if it goes on forever. E VA N S Great Thoughts to Sell By .50 Self-reliance is the only road to true freedom. Yet most people don’t.
and the death of fear is certain. — M A RT I N LUTHER KING JR. but where he stands at times of challenge and controversy. K E N N E D Y N Do the thing you are afraid to do. There can be no courage unless you’re scared.52 Courage is doing what you’re afraid to do. N Great crises produce great men and great deeds of courage. —EDDIE RICKENBACKER N The ultimate measure of a man is not where he stands in moments of comfort. —JOHN F. —RALPH WA L D O E M E R S O N N Great Thoughts to Sell By .
53 What would we be if we had no courage to attempt anything? —VINCENT VA N G O G H N The guts carry the feet. —MIGUEL D E C E R V A N T E S S A AV E D R A N Courage is the ladder on which all the other virtues mount. not the feet the guts. —CLARE BOOTHE LUCE Great Thoughts to Sell By .
it would have rubbed off some of the originality. —JOHANN WOLFGANG VON GOETHE Great Thoughts to Sell By . —WILLIAM BLAKE N Thank goodness I was never sent to school. but they may start a winning game. They may be beaten.55 Every act of creation is first of all an act of destruction. — PA B L O PICASSO N What is now proved was once only imagined. — B E AT R I X POTTER N Daring ideas are like chessmen moved forward.
If you do not know where you are going, every road will get you nowhere.
There is a syndrome in sports called “paralysis by analysis.”
— A RT H U R
Make every decision as if you owned the whole company.
— R O B E RT
You can use all the quantitative data you can get, but you still have to distrust it and use your own intelligence and judgment.
— A LV I N
Great Thoughts to Sell By
It is only in our decisions that we are important.
— J E A N - PAU L
S A RT R E
Between two evils, I always pick the one I never tried before.
Take time to deliberate, but when the time for action arrives, stop thinking and go in.
Not to decide is to decide.
— H A RV E Y
Great Thoughts to Sell By
Great Thoughts to Sell By
I studied the lives of great men and famous women, and I found that the men and women who got to the top were those who did the jobs they had in hand, with everything they had of energy and enthusiasm.
Plough deep while sluggards sleep.
Everything comes to him who hustles while he waits.
Look at a day when you are supremely satisfied at the end. It’s not a day when you lounge around doing nothing; it’s when you’ve had everything to do, and you’ve done it.
T H AT C H E R
Great Thoughts to Sell By
they were toiling upward in the night. —JOHN RUSKIN Great Thoughts to Sell By . but what they become by it. —HENRY WA D S W O R T H L O N G F E L L O W N The highest reward for person’s toil is not what they get for it.61 Always bear in mind that your own resolution to succeed is more important than any other one thing. —ABRAHAM LINCOLN N Heights by great men reached and kept were not obtained by sudden flight but. while their companions slept.
we must dream as well as act. — A N AT O L E FRANCE N Great Thoughts to Sell By .64 If one advances in the direction of his dreams. one will meet with success unexpected in common hours. —HENRY D AV I D T H O R E A U N To accomplish great things.
for they dream their dreams with open eyes. but not equally. L AW R E N C E ( L AW R E N C E OF ARABIA) N Dreaming permits each and every one of us to be quietly and safely insane every night of our lives. Those who dream by night in the dusty recesses of their mind. E . —NAPOLEON HILL N All people dream. above the clouds—above the storms—if you only let them. the blueprints of your ultimate achievements. —WILLIAM DEMENT N Your hopes. —WILLIAM JAMES Great Thoughts to Sell By . wake in the morning to find that it was vanity. dreams and aspirations are legitimate. They are trying to take you airborne. But the dreamers of the day are dangerous people.65 Cherish your vision and your dreams as they are the children of your soul. — T. and make them come true.
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—COLLETTE N If you aren’t fired with enthusiasm. but do them with enthusiasm. —NORMAN VINCENT PEALE Great Thoughts to Sell By . you will be fired with enthusiasm.69 You will do foolish things. —VINCE LOMBARDI N Life’s blows cannot break a person whose spirit is warmed at the fire of enthusiasm.
71 Self-made men are always apt to be a little too proud of the job. you cannot take the cubs. —JOSH BILLINGS N What would we be if we had no courage to attempt anything? —VINCENT VA N G O G H N Never follow the crowd. —BERNARD BARUCH N Unless you enter the tiger’s den. — J A PA N E S E PROVERB Great Thoughts to Sell By .
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74 It is in times of difficulty that great nations. —NAPOLEON B O N A PA RT E N Always do right. than the one who sold it. —MARK T WA I N N I would rather be the man who bought the Brooklyn Bridge. This will gratify some people and astonish the rest. like great men. display the whole energy of their character and become an object of admiration to posterity. —WILL ROGERS Great Thoughts to Sell By .
—NAPOLEON B O N A PA RT E Great Thoughts to Sell By . crucibles or church organs than anybody else. —JOHN W. or can make better chairs or knives.77 If a man has good corn or wood or boards or pigs to sell. you will find a broad. though it be in the woods. hard-beaten road to his house. G A R D N E R N Greatness be nothing unless it be lasting. —RALPH WA L D O E M E R S O N N Excellence is doing ordinary things extraordinarily well.
And the person with money will get some experience. and experience comes from bad judgment. —FRANKLIN P. FROUDE N Experience is the name everyone gives to their mistakes. J O N E S Great Thoughts to Sell By . —BARRY L E P AT N E R N When a person with experience meets a person with money. —JAMES A. the person with experience will get the money. —LEONARD L AU D E R N Experience teaches slowly and at the cost of mistakes. —OSCAR WILDE N Experience is that marvelous thing that enables you to recognize a mistake when you make it again.79 Good judgment comes from experience.
—BILL COSBY Great Thoughts to Sell By . but the key to failure is trying to please everybody. —HARRY S TRUMAN N I don’t know the key to success. FIELDS N About the worst thing you can say about a man is that he means well. C. — W.81 If at first you don’t succeed. Then quit. try. try again. There’s no use being a damn fool about it.
there is but one way. it is to guarantee an equally full measure of liberty to all your neighbors. STEVENSON JR. N Everything that is really great and inspiring is created by the individual who can labor in freedom. There is no other.83 My definition of a free society is a society where it is safe to be unpopular. —CARL SCHURZ N Great Thoughts to Sell By . —ADLAI E. —ALAN DEAN FOSTER N If you want to be free. with better lighting. — A L B E RT EINSTEIN N Freedom is just chaos.
— J E A N .84 Freedom is what you do with what’s been done to you.PAU L S A RT R E N They that can give up essential liberty to obtain a little temporary safety deserve neither liberty nor safety. —BENJAMIN FRANKLIN N To know what you prefer instead of humbly saying Amen to what the world tells you you ought to prefer. — R O B E RT LOUIS STEVENSON Great Thoughts to Sell By . is to have kept your soul alive.
87 Management by objectives works if you know the objectives. —PETER DRUCKER N Great Thoughts to Sell By . Ninety percent of the time you don’t.
88 Everyone is trying to accomplish something big. —ANNE MO RROW LINDBERGH N If you chase two rabbits. CLARK N Once you say you are going to settle for second. both will escape. I find. —FRANK A. that’s what happens to you in life. not realizing that life is made up of little things. K E N N E D Y N Goals are the fuel in the furnace of achievement. —ANONYMOUS Great Thoughts to Sell By . —JOHN F. —BRIAN TRACY N One cannot collect all the beautiful shells on the beach.
It is seldom that they find it and more seldom still that the attainment brings them greater happiness than the quest. —BENJAMIN FRANKLIN N There is no happiness in having or in getting. but only in giving. CLARKE N One of the indictments of civilizations is that happiness and intelligence are so rarely found in the same person.90 All explorers are seeking something they have lost. —HENRY DRUMMOND Great Thoughts to Sell By . —WILLIAM F E AT H E R N Happiness consists more in small conveniences or pleasures that occur every day than in great pieces of good fortune that happen but seldom to a man in the course of his life. — A RT H U R C.
there are only men who have grown hopeless about them.92 Everything that enlarges the sphere of human powers. —SAMUEL JOHNSON N There is nothing that fear and hope does not permit men to do. is valuable. —CLARE BOOTHE LUCE Great Thoughts to Sell By . —MARQUIS D E VA U V E N A R G U E S N There are no hopeless situations. that shows man he can do what he thought he could not do.
It is not enough to have a good mind. The main thing is to use it well.
D E S C A RT E S
The simple joy of taking an idea into one’s own hands and giving it proper form—that’s exciting.
The mind, once expanded to the dimensions of larger ideas, never returns to its original size.
To know is nothing at all; to imagine is everything.
— A N AT O L E
Great Thoughts to Sell By
Great Thoughts to Sell By
Ideas are like stars; you will not touch them with your hands.
So you see, imagination needs moodling—long, inefficient, happy idling, dawdling and puttering.
Imagination is more important than knowledge.
— A L B E RT
Great Thoughts to Sell By
It were not best that we should all think alike; it is difference of opinion that makes horse races.
T WA I N
Anybody who is any good is different from anybody else.
F R A N K F U RT E R
If a man does not keep pace with his companions, perhaps it is because he hears a different drummer. Let him step to the music he hears, however measured or far away.
D AV I D T H O R E A U
Men are born equal, but they are also born different.
Great Thoughts to Sell By
desires.98 There is only one success—to be able to spend your life in your own way. You really have to love yourself to get anything done in this world. so we must be careful what we pretend to be. — K U RT VONNEGUT N Love yourself first and everything else falls into line. —CHRISTOPHER MORLEY N He who reigns within himself and rules his passions. and fears is more than a king. —LUCILLE BALL Great Thoughts to Sell By . —JOHN M I LT O N N We are what we pretend to be.
102 To be conscious that you are ignorant is a great step toward knowledge. —GORE VIDAL N The human mind is like an umbrella—it functions best when open. — WA LT E R GROPIUS N Genius is an infinite capacity for taking life by the scruff of the neck. —BERNARD BERENSON Great Thoughts to Sell By . —BENJAMIN DISRAELI N The brain that doesn’t feed itself eats itself. —CHRISTOPHER QUILL N Genius is the capacity for productive reaction against one’s training.
C U M M I N G S Great Thoughts to Sell By . —NORMAN COUSINS N Laughter is the closet distance between two people. E. — E.104 Laughter is inner jogging. —VICTOR BORGE N The most wasted of all days is one without laughter.
—DWIGHT D. learn more. We unconsciously imitate what pleases us and approximate to the characters we most admire. —CHRISTIAN NEVELL BOVEE N Great Thoughts to Sell By . then you are an excellent leader.106 If your actions create a legacy that inspires others to dream more. —RALPH L AU R E N N Example has more followers than reason. not leadership. EISENHOWER N A leader has the vision and conviction that a dream can be achieved. — D O L LY PA RT O N N You do not lead by hitting people over the head—that’s assault. do more and become more. He inspires the power and energy to get it done.
and must be able to make it abundantly clear to those about him that he knows. not those who intimidate them.107 People prefer to follow those who help them. —C. GENE WILKES N The final test of leadership is that he leaves behind in other men the conviction and the will to carry on. —CLARENCE A. You can’t blow an uncertain trumpet. —THEODORE HESBURGH Great Thoughts to Sell By . RANDALL N Leadership is doing what is right when no one is watching. must know that he knows. —GEORGE VA N VA L K E N B U R G N The very essence of leadership is that you have to have vision. — WA LT E R LIPPMANN N The leader must know.
110 Once you get people laughing. and you can tell them almost anything. but after a while he knows something. —WILSON MIZNER N One of the best ways to persuade others is with your ears—by listening to them. — H E R B E RT GARDNER N A good listener is not only popular everywhere. —DEAN RUSK Great Thoughts to Sell By . they’re listening.
WHITE Great Thoughts to Sell By . Be more active. and I find the harder I work. Show up more often. — R AY KROC N I’m a great believer in luck. B. —E. take more chances. If you want more luck. The more you sweat. the more I have of it. —BRIAN TRACY N Luck is a dividend of sweat. the luckier you get.112 I’ve found that luck is quite predictable. —STEPHEN LEACOCK N Luck is not something you can mention in the presence of self-made men.
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telling other people to do so. those who dream all day. second. unifying sense of direction. altering the position of matter at or near the earth’s surface relative to other matter. —THEODORE R O O S E V E LT N Work is of two kinds: first. But that need is particularly strong in an organization in which tasks are differentiated and responsibilities dispersed. —STEVEN J. B A RT L E T T N To be a good shepherd is to shear the flock. Go into the third category because there’s virtually no competition. ROSS N Any company … needs a strong. not skin it! —TIBERIUS CAESAR Great Thoughts to Sell By . — B E RT R A N D RUSSELL N There are those who work all day. and self-restraint enough to keep from meddling with them while they do it.115 The best executive is the one who has sense enough to pick good men to do what he wants done. —CHRISTOPHER A . and those who spend an hour dreaming before setting to work to fulfill those dreams.
Your mistakes might as well be your own instead of someone else’s. —HENRY FORD N A person who never made a mistake never tried anything new. — B I L LY WILDER Great Thoughts to Sell By . but in rising up every time we fail.118 Our greatest glory is not in never failing. —RALPH WA L D O E M E R S O N N Failure is only the opportunity to begin again more intelligently.” —MOSS H A RT N Trust your instincts. — A L B E RT EINSTEIN N All the mistakes I ever made were when I wanted to say “No” and said “Yes.
121 All progress is based upon a universal. innate desire on the part of every living organism to live beyond its income. —SAMUEL BUTLER N Great Thoughts to Sell By .
—NICCOLÒ M A C H I AV E L L I Great Thoughts to Sell By . —ANDREW CARNEGIE N No man does anything from a single motive. the difficulties cannot be great.122 You can’t push anyone up the ladder unless he is willing to climb himself. —SAMUEL T AY L O R C O L E R I D G E N Always in a moment of extreme danger things can be done which had previously been thought impossible. —GENERAL I RW I N R O M M E L N Where the willingness is great.
We are all dreaming of some magical rose garden over the horizon instead of enjoying the roses that are blooming outside our windows today. —DALE CARNEGIE Great Thoughts to Sell By . in magnitude at least.124 The first snow had not long fallen. but a single tree is like a dancing tongue of flame to warm the heart. —ANTON CHEKHOV N A woodland in full color is awesome as a forest fire. —HAL BORLAND N To sit in the shade on a fine day and look upon verdure is the most perfect refreshment. and all nature was under the spell of the fresh snow. —JANE AU S T E N N One of the most tragic things I know about human nature is that all of us tend to put off living.
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build a door. They seem to be more afraid of life than death. B Y M E S N There will come a time when big opportunities will be presented to you. — M I LT O N BERLE N Opportunity is missed by most people because it comes dressed in overalls and looks like work. —SIR FRANCIS BACON N If opportunity doesn’t knock. —JAMES F. —THOMAS EDISON N Too many people are thinking of security instead of opportunity.128 A wise man will make more opportunities than he finds. and you’ve got to be in a position to take advantage of them. —SAM WA LT O N Great Thoughts to Sell By .
You can dream, create, design, and build the most wonderful place in the world, but it requires people to make the dream a reality.
— WA LT
Individually, we are one drop. Together, we are an ocean.
S AT O R O
Hire the best people and then delegate.
A . TA B E R
Treat employees like partners, and they act like partners.
A L L E N , C H A I R M A N O F P I T N E Y- B O W E S C O .
Two things are infinite: the universe and human stupidity; and I’m not sure about the universe.
— A L B E RT
Great Thoughts to Sell By
It is immutable law in business that words are words, explanations are explanations, promises are promises, but only performance is reality.
We should not judge a man’s merits by his qualities, but by the use he makes of them.
D E L A R O C H E F O U C AU L D
Only a mediocre person is always at his best.
— L AU R E N C E J .
Great Thoughts to Sell By
We expect more from ourselves than we have any right to by virtue of our endowments.
It is possible to be a sage in some things and a child in others, to be at once ferocious and retarded, shrewd and foolish, serene and irritable.
— WA LT E R
It is not good to be better than the very worst.
Great Thoughts to Sell By
Patience and perseverance have a magical effect before which difficulties disappear and obstacles vanish.
Most people give up just when they’re about to achieve success. They quit on the one-yard line. They give up at the last minute of the game, one foot from a winning touchdown.
Permanence, perseverance and persistence in spite of all obstacles, discouragements, and impossibilities: It is this that in all things distinguishes the strong soul from the weak.
C A R LY L E
Through perseverance many people win success out of what seemed destined to be certain failure.
Great Thoughts to Sell By
137 Perseverance is not a long race. —H. it is many short races one after another. the stream always wins—not through strength but by perseverance. — WA LT E R ELLIOTT N In the confrontation between the stream and the rock. JACKSON BROWN N Great Thoughts to Sell By .
One thing at a time … all things in succession. G. that which grows slowly endures. —JACK DEMPSEY Great Thoughts to Sell By .138 There is no royal road to anything. That which grows fast withers as rapidly. all things are attainable. HOLLAND N With ordinary talents and extraordinary perseverance. —SIR THOMAS FOWELL BUXTON N A champion is one who gets up when he can’t. —J.
but in the right word. damn lies.140 He who wants to persuade should put his trust not in the right argument. —BENJAMIN DISRAELI Great Thoughts to Sell By . —THOMAS JEFFERSON N There are three kinds of lies: lies. —JOSEPH CONRAD N People’s minds are changed through observation and not through argument. and statistics. —EVERETT M. The power of sound has always been greater than the power of sense. —WILL ROGERS N The mind is no match with the heart in persuasion. constitutionality is no match with compassion. the art of reasoning becomes of first importance. DIRKSEN N In a republican nation whose citizens are to be led by reason and persuasion and not by force.
If you have built castles in the air, your work need not be lost. That is where they should be. Now put the foundation under them.
D AV I D T H O R E A U
Nothing is particularly hard if you divide it into small jobs.
You’ve got to think about big things while you’re doing small things, so that all the small things go in the right direction.
— A LV I N
Any plan is bad which is not susceptible to change.
— B A RT O L O M E O
DA SAN CONCORDIO
Great Thoughts to Sell By
Planning is an unnatural process; it is much more fun to do something.
J O H N H A RV E Y- J O N E S
Victory often goes to the army that makes the least mistakes, not the most brilliant plans.
D E G AU L L E
Plans are nothing; planning is everything.
Some people are making such thorough preparation for rainy days that they aren’t enjoying today’s sunshine.
F E AT H E R
Great Thoughts to Sell By
Great Thoughts to Sell By
Ninety percent of the politicians give the other 10 percent a bad reputation.
A politician is a person with whose politics you don’t agree; if you agree with him, he is a statesman.
— D AV I D
Politicians are the same all over. They promise to build a bridge even where there is no river.
— N I K I TA
Great Thoughts to Sell By
I have come to realize that it bears a very close resemblance to the first. —JOHN KENNETH GALBRAITH N Politics is supposed to be the second oldest profession. —RONALD REAGAN N The purification of politics is an iridescent dream.145 Politics is not the art of the possible. —JOHN JAMES INGALLS Great Thoughts to Sell By . It consists in choosing between the disastrous and the unpalatable.
—MALCOLM FORBES Great Thoughts to Sell By .147 It’s always worthwhile to make others aware of their worth.
149 To predict the future. —PETER DRUCKER N It is always wise to look ahead. —SIR WINSTON CHURCHILL N The art of prophecy is very difficult. —MARK T WA I N N He can’t last. CLARKE N Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window. — A RT H U R C. he can’t last. especially with respect to the future. but difficult to look further than you can see. which can sometimes defy logic itself. —JACKIE G L E A S O N O N E LV I S P R E S L E Y Great Thoughts to Sell By . I tell you flatly. we need logic. but we also need faith and imagination.
—RENÉ D E S C A RT E S N Great Thoughts to Sell By .151 Divide each difficulty into as many parts as is feasible and necessary to resolve it.
MENCKEN N The direct use of force is such a poor solution to any problem—it is generally employed only by small children and large nations. M A C A U L AY N For every complex problem. neat and wrong. L. —THOMAS B .152 Men are never so likely to settle a question rightly as when they discuss it freely. there is a solution that is simple. — D AV I D FRIEDMAN Great Thoughts to Sell By . —H.
161 A salesman is a fellow with a smile on his face. a shine on his shoes. and a lousy territory. —GEORGE GOBEL N Great Thoughts to Sell By .
—WILLIAM DILLARD N Customers don’t want their money back. —DAN B U RT O N Great Thoughts to Sell By . they want a product that works properly. —PUBLILIUS SYRUS N People will buy anything that’s one to a customer.162 A thing is worth whatever the buyer will pay for it. —SINCLAIR LEWIS N The only pretty store is one full of people.
you will know how to live.164 As soon as you trust yourself. —JOHANN WOLFGANG VON GOETHE N It is best to act with confidence. but with great inner drive. go much further than people with vastly superior talent. —LILLIAN HELLMAN N Getting ahead in a difficult profession requires avid faith in yourself. no matter how little right you have to it. —SOPHIA LOREN Great Thoughts to Sell By . That is why some people with mediocre talent.
—DR. dare to suffer through the pain. L AU R A S C H L E S S I N G E R N Self-esteem is as important to our well being as legs are to a table. you will genuinely impress yourself. —LOUISE H A RT Great Thoughts to Sell By . —JOSEPH HELLER N Outstanding leaders go out of the way to boost the self-esteem of their personnel.167 A man’s head is his castle. It is essential for physical and mental health and for happiness. self-doubts and friction from the world. —SAM WA LT O N N Self-esteem must be earned! When you dare to dream. dare to follow that dream. sacrifice.
don’t imagine he is that polite all the time.169 The best way to get on in the world is to make people believe it’s to their advantage to help you. —JEAN DE LA BRUYÈRE N When a man is trying to sell you something. —ED HOWE N Buying and selling. that’s what the world has to go by. —ANTHONY TROLLOPE Great Thoughts to Sell By .
” but when did anyone last hear the criticism “He listens too much?” —NORMAN AU G U S T I N E N It is impossible to persuade a man who does not disagree. —JOHN MORLEY N Great Thoughts to Sell By .171 One often hears the remark “He talks too much. but smiles. —MURIEL S PA R K N You have not converted a man because you have silenced him.
Speech was given to conceal thoughts. —SIR WINSTON CHURCHILL N Look wise. say nothing. and grunt. having nothing to say. abstains from giving in words evidence of the fact.172 Too often the strong. —GEORGE ELIOT N Great Thoughts to Sell By . —SIR WILLIAM OSLER N Blessed is the man who. silent man is silent because he does not know what to say.
— R O B E RT JONES BURDETTE N Great Thoughts to Sell By . and these are yesterday and today. —WILLIAM W O R D S W O RT H N There are two days about which one should never worry. GROVE N A deep distress hath humanized my soul. the more effort should go into communicating it. —MARCEL PROUST N The worse the news.174 We are healed of suffering only by experiencing it to the full. —ANDREW S.
—OSCAR WILDE Great Thoughts to Sell By . the more joy you can contain. —AESOP N The deeper that sorrow carves into your being. Find expression for a joy.175 We would often be sorry if our wishes were gratified. and you will intensify its ecstasy. —KAHLIL GIBRAN N Find expression for a sorrow. and it will become dear to you.
You must set yourself on fire. —REGGIE LEACH N Great Thoughts to Sell By .177 Success is not the result of spontaneous combustion.
strike oil. PAU L G E T T Y N Great Thoughts to Sell By . —ANDREW CARNEGIE N My formula for success? Rise early. work late.178 The most important single ingredient in the formula of success is knowing how to get along with people. —J. —THEODORE R O O S E V E LT N The secret of success in life is for a man to be ready for his opportunity when it comes. —BENJAMIN DISRAELI N The wise man puts all his eggs in one basket and watches the basket.
179 The man who will use his skill and constructive imagination to see how much he can give for a dollar instead of how little he can give for a dollar is bound to succeed. hard work and an unremitting devotion to the things you want to see happen. —DONALD RIGGS Great Thoughts to Sell By . —FRANK LLOYD WRIGHT N The successful person is the individual who forms the habit of doing what the failing person doesn’t like to do. —HENRY FORD N I know the price of success: dedication.
—LUDWIG M I E S VA N D E R R O H E N I don’t want to tell you how much insurance I carry with the Prudential. when I go.181 Simply by not owning three medium-sized castles in Tuscany I have saved enough money in the last forty years on insurance premiums alone to buy a medium-sized castle in Tuscany. —SIR WINSTON CHURCHILL Great Thoughts to Sell By . but all I can say is. they go too. —JACK BENNY N There is no such thing as a good tax.
183 The happiness of your life depends upon the quality of your thoughts … take care that you entertain no notions unsuitable to virtue and reasonable nature. —MARCUS AU R E L I U S N Great Thoughts to Sell By .
it’s worth having twice. —ARISTOTLE N If an idea’s worth having once. P AT T O N N Except our own thoughts. —GEORGE S .184 If everyone is thinking alike. then somebody isn’t thinking. there is nothing absolutely in our power. — R E N É D E S C A RT E S N It is the mark of an educated mind to be able to entertain a thought without accepting it. —TOM S T O P PA R D Great Thoughts to Sell By .
186 Know the true value of time. No idleness. no laziness. never put off till tomorrow what you can do today. snatch. no procrastination. and enjoy every moment of it. —LORD CHESTERFIELD N Great Thoughts to Sell By . seize.
—WILLIAM HAZLITT N Doing the best at this moment puts you in the best place for the next moment.187 Until we can manage time. —OPRAH WINFREY N Remember that time is money. the more leisure we have. we can manage nothing else. —BENJAMIN FRANKLIN Great Thoughts to Sell By . the more we can do. the busier we are. —PETER DRUCKER N The more we do.
—LEON TROTSKY Great Thoughts to Sell By . there it must be applied boldly.189 When force is necessary. decisively and completely. one must know when to blend force with a maneuver. the blow with an agreement. But one must know the limitations of force.
— A L B E RT EINSTEIN N Great Thoughts to Sell By .191 The pursuit of truth and beauty is a sphere of activity in which we are permitted to remain children all our lives.
—ALDOUS HUXLEY N All great truths begin as blasphemies. Its hour is now—always. and the truth shall make you mad. —GEORGE B E R N A R D S H AW N Truth has no special time of its own. leave elegance to the tailor. — A L B E RT SCHWEITZER N If you are out to describe the truth.192 You shall know the truth. — A L B E RT EINSTEIN Great Thoughts to Sell By .
sincerity. these five are gravity. —CONFUCIUS N The unfortunate thing about this world is that the good habits are much easier to give up than the bad ones. generosity of soul. but wealth and every other good thing which men have comes from virtue. earnestness. — W. S O M E R S E T M AU G H A M N Virtue does not come from wealth. — S O C R AT E S Great Thoughts to Sell By .195 To practice five things under all circumstances constitutes perfect virtue. and kindness.
But no matter how necessary.198 War may sometimes be a necessary evil. it is always an evil. — A G AT H A CHRISTIE N In times of peace the people look most to their representatives. —JIMMY C A RT E R N One is left with the horrible feeling now that war settles nothing. nations should avoid the pinpricks that precede cannon shots. that to win a war is as disastrous as to lose one. never a good. —THOMAS JEFFERSON N If they want peace. —NAPOLEON B O N A PA RT E Great Thoughts to Sell By . but in war. to the executive solely. We will not learn how to live together in peace by killing each other’s children.
ROCKEFELLER N Great Thoughts to Sell By . —JOHN D.200 Mere moneymaking has never been my goal.
— G E RT R U D E STEIN N Money never made a man happy yet. the more he wants.201 Money remains the same. it makes one. The more a man has. There is nothing in its nature to produce happiness. Instead of filling a vacuum. —BENJAMIN FRANKLIN N The lack of money is the root of all evil. nor will it. —GEORGE B E R N A R D S H AW Great Thoughts to Sell By . it is merely the pockets that change.
— PAU L “ B E A R ” B RYA N T Great Thoughts to Sell By . That’s all it takes to get people to win football games. If anything goes really good. then we did it. I did it.203 If anything goes bad. If anything goes semi-good. then you did it.
205 It requires wisdom to understand wisdom: the music is nothing if the audience is deaf. — WA LT E R LIPPMANN N Great Thoughts to Sell By .
or other favorable conditions. but men capable of wisdom. There is no permanently wise man. —JOHN HENRY CARDINAL NEWMAN N Wisdom is like electricity. as glasses rubbed acquire electric power for a while. Wisdom is an inheritance which a wastrel cannot exhaust. being put into certain company. —RALPH WA L D O E M E R S O N Great Thoughts to Sell By . who. —KARL K R AU S N A great memory is never made synonymous with wisdom. any more than a dictionary would be called a treatise.206 Experiences are savings which a miser puts aside. become wise for a short time.
208 The reason that worry kills more people than work is that more people worry than work. — R O B E RT FROST N Great Thoughts to Sell By .
and some companies pay people just enough that they won’t quit.209 Some people work just hard enough not to get fired. and sort of likes it there. —LOUIS E. BOONE N Always be smarter than the people who hire you. —TENNESSEE ERNIE FORD Great Thoughts to Sell By . —LENA HORNE N He started out at the bottom.
and some few have to be chewed and digested. —WOODY ALLEN N Some books are to be tasted. —BENJAMIN BRADLEE Great Thoughts to Sell By . It’s about Russia. —SIR FRANCIS BACON N I have always imagined that Paradise will be a kind of library. —JORGE LUIS BORGES N News is the first rough draft of history. others to be swallowed.211 I took a course in speed-reading and was able to read War and Peace in twenty minutes.
213 What hunger is in relation to food. zest is in relation to life. — B E RT R A N D RUSSELL N Great Thoughts to Sell By .
—CICERO N What counts is not necessarily the size of the dog in the fight—it’s the size of the fight in the dog. or nothing. he should do with all his might. one ought to use. —CHARLES BRUXTON Great Thoughts to Sell By . and whatever he does. EISENHOWER N Security is mostly superstition … Life is either a daring adventure. —HELEN KELLER N Sometimes success is due less to ability than to zeal.214 What one has. —DWIGHT D.
Agatha. H. 137 Brown. 198 Churchill. 66 Brown. 209 Borge.. Alec. 33. Andrew. Hal. Ita. 14 Chekhov.. John Mason. 99 Braque. Miguel de. Frank A.. 197. 13. G. 1. 6. Georges. Dale. 55. 150. 53 Chanel. 108. William. 85 Blake. Lord. 214 Bryant. Butler. 165 Christie. Arthur C.” 203 Burdette. 28 Charron. Robert. Louis D. 198 Boone.. 9 Buxton. 7 Calhoun.. 77. 66 Bovee. 121 Buttrose. 37 Carlyle. Louis E. 128 Byron. 211 Brandeis. 207 Browning. Kent. 214 Clark. 138 Bymes. 158 Chopra. John Y. Anton. 149. Lord. 119 Blanchard. 136 Carnegie. 125. James F. Jorge Luis. 25. 146 Cervantes Saavedra. 190 Bremer. 178 Carnegie. Steuart Henderson. 113 Bonaparte. 74. Albert. Samuel. 104 Borges. 162 Buscaglia. 33. 88 Clarke. 124 Carter. Paul “Bear. 174 Burton. 86 Bruxton. Winston.. 122. 106 Bradlee. 46 Brown. 176 Camus. Benjamin. Robert Jones. 116. Dan. 91 Britt. 198 Catherine the Great. 181 Cicero. 186 Chesterton. Sydney.. Coco. 149 Index . Andrew. Victor.216 Blackwell. 172. Lawana. 80. Pierre. Jackson. K. George Gordon. Charles.. Napoleon. Thomas Fowell. Thomas. 211 Borland. 124 Bourne. 90. Deepak. Christian Nevell. Kenneth H. Jimmy. 163. 10 Brown. Leo. 124 Chesterfield.
John Foster. 39 Cocks. 102. 104 Darrow. Bourke. 195 Conrad. 2. 128. 45 Dirksen. 120 Davis. 131 Durant. Dizzy. Mike. 80 Downs. 104 Cox. William. 184. 155 Einstein. 99. 87. Russell. 180. Everett M. Jack. 81.. 180 Coleridge. 149.. Bill. 37. 130 Dillard. 93 Cossman. William. Isabelle. 14 Ehrlich. Will. 192 Eisenhower. 153. Max. 1. 190 Diderot. 94. 25 Dement. Frank. 19 Drucker. 178. 63 Cockran. William G. 122 Collette. 138 Descartes. 96. 65 Demosthenes. René. Mason. 103. 190 Davies. Thomas. 72. 32 Eberhardt. 182 Dyer. 56. 191. Denis. 160.. 58 Crane. 210 Cosby. 106. Hugh. 133. (Bill). 118. E. 83. Bette. 69 Confucius. Paul. 133 Disraeli. 151. 36 Edison. Barnett. 108 Duerk. E. René. 34. 89 Dean. 162 Dion. J. 108. Albert. Peter. 140 Cooley. Celine. Samuel Taylor. 140. 101. Peter. 136. 204 Ditka. 187 Drummond. 154 Cousins. William J. Joseph.. 116. Belva. 63 Dulles. Benjamin. 60. 176 Edson. Joseph. 75. 214 Index . Norman. 142. B. 90 Dubois. 40 Colbert. Harvey. 63 Davis. Judith. 163 Cummings. 126 Dempsey. Clarence. 140 Disney. E. 47 Ehrmann. Walt. Dwight D.217 Clinton.. Henry.
Geraldine. 60. William. 118. 43.. 16 Evans. E. 94 Frank. Harold S. 9. Indira. Johann Wolfgang von. 110 Gardner. 190 Gardner. 71 Goldwyn. 175 Gleason. W. 81 Flynn. C. 46 Index . 187. 142. 134 Getty. 209 Forster. Galileo. 27. Harrison. Erich. 178 Gibran. William A. 66. 32 Ford. 64. 30. Paul. 130 Foster. Henry. 77. Robert. 172 Elliott. 83 Foster. 90. 176. Jackie. Anatole. 158. Edward. 49 Geneen. David. 11 Feather. 157 Ford.. Vincent van. 152 Fromm. Walter. 47 Fields. 79 Galbraith. 21 Frankfurter. 164 Gogh. John Kenneth. 201 Friedman.. J. 52. 4. 97 Franklin. Malcolm. 156. 206 Epictetus. 137 Emerson. 55. Gail. 26. 50 Faulkner. 2. 34. 90. 207 Ferraro. 118. Noela. Samuel. 156 France. M. Alan Dean. 76 Gardner. Charles de. 84. 77 Gaulle. 105 Gandhi. 168. 141. 157. 194 Ford. Kahlil. Mohandas K. George.. Felix.218 Eliot. Ralph Waldo.. Herbert. 99 Gandhi. Benjamin. George. 99. Errol. 85. 126. Richard L. 179. 7 Evans. William. Paul.. 53. John W. James A. 146 Goodman.. 66 Goethe. 147. 149 Gobel.. 208 Froude. Shakti. 97 Frost. 145 Galilei. 1. Anne. Tennessee Ernie. 161 Godwin. 27 Forbes. 142 Gawain.
Tom. Andrew S. Andrew. 192 Huxley. 164 Hemingway. 39 Irving. John James. 119 Herbert. 153 Ingalls. Hubert.. 202 Hoffa. 210 Heller. 56 Hubbard. Elbert. 102 Grove. 41 Hunter. Ed. 165 Greer. Baltasar. 165. 18 Jackson.. 107 Hill. William Randolph. Herbert. 113. 188 James. Ernest. 207 Hamilton. 94. Joseph. 46. Lee. J. Frank. G. Louise. Eric. 113 Hull. 58 Jackson. Aldous. 154 Heifetz. 118 Harvey-Jones. Robert. Heinrich. Conrad. 25 Hoffer. Washington.. John. Lillian. Sidney J. 167 Hellman. Billy. Theodore. 209 Howe. 142 Hazlitt. Thomas Henry. 67 Gropius. 138 Holmes. 27 Hope. 10 Hegel. 187 Hearst. Jascha. 62. William. Lena. 62 Heine. Walter. 13 Hart. 100 Humphrey. Georg W. 145 Ingersoll. F. 204 Index . 167 Hart.. 72 Hansen. 109. 135 Hoover. 45 Hopkins. 80 Hilton. 193 Hesburgh. 174 Half. Kin. Germaine. Napoleon. Robert. Jesse. Jimmy. 168 Horne. 120 Huxley. William. 18. 65. Mark Victor.219 Gracian. 3 Iacocca. 169 Hubbard. Catfish. Raymond. 22 Harris. Moss. Bob. Oliver Wendell. 75 Holland. 163 Graham. 65. Alexander.
21 Kettering. 212 Kraus. Robert E. Robert. 79 Lauren. E. Robert F. Julian. 125 Lawrence.. C. 89 Lippmann. Anne Morrow. 69 London. D. 107.. 18. Samuel.. Erica. 150 Keynes. David. Carl.. David.. Jean de. 61. 112 LePatner. Margaret. Reggie. Frederick. 177 Leacock. S. 214 Kennedy. Jr. 13 Jung. 26. 144. 45 Index . Clare Boothe. Henry J. John. John F. Abraham. 36. 43. Walter. Martin Luther. 57. 206 Kroc. Leonard. Jean. Franklin P. Jack. H.. 140. 193 Kaiser. 65 Leach. 92 Lynd. 85. 52. 199 Lindbergh. Sophia. 196 Knapp. 129 Lauder. Thomas. 188. T.. 88 Lindsey. 21 Keller. 47. 54 Lombardi. John Maynard. 169 Langbridge. 61 Loren. Sinclair. 159 Lois. Nikita. 135. Ray. 150 Keats. 49. 37 Longfellow. George. 210 Jones. 162 Lincoln. 76. 188 Johnson.. 144. 7 Johnson. 173. Steven P. 106 Lawrence. Joe. Ben. 38 Jefferson. Karl. Charles F. Vince.. Henry. Henry Wadsworth. 29 Lewis. 31 Lewis. 36. 79 Letterman. 144 King.. 53. Stephen. 205 Lloyd George. Helen. 52 Kissinger. (Lawrence of Arabia). 80 Kerr. 164 Luce. 180 Khrushchev.88 Kennedy. 196 Johnson. 79 Jong. Barry. 92. 198 Jobs.220 Jaynes. 112 La Bruyère. Ralph.
41 Pasteur. 110 Moody. 185. Alfred Edward. 182 Peale. 181 Miller.. Laurence J. Reginald B. Earl. 152 Mies van der Rohe. Orison Swett. 47 Mansell. William. Tom. Max. Thomas... 9 Penn. William. 72. 55 Index .221 Macaulay.. Norman Vincent. 196 Milton. John Pierpont. 150. W. David M. Louis. Dwight L. 183 Marine.. Ross. Jr. Niccolò. 156 Maugham. 26 Paine.. 46. Thomas J. 27 Morgan. George. 34 Moore. 38 Ogilvy. Joe. Edvard. John Henry. 129 Marcus Aurelius. L. 30 Patton. Joshua J. 160 Picasso. 106 Pascal. 94 Newhart. Christopher. Patricia. 100. 172 Ovid. 98 Mizner.. 123 Neal. Regis. Robert. 19 Nordau. 18 Nelson. 8. 195 Maxwell. Pablo. John. 33 Perot. 43 McNamara. Ludwig. 184 Pauling. George S. H. Bob.. 136 Peter. Dolly. 154 McKenna. Scott. 29 Osler. Blaise. 98 Morley. 49. Thomas B. 206 Nightingale. 9 Parton.. 193 Peck. 12. 171 Munch. 157 Marsden. 122. 152 Machiavelli. 67. 30 Paciorek. H. 103 Newman. 103 Mencken. Elsa. Henry. Linus.. J. 120 Morley. Somerset. 69. 134 Peters. W.. 182 Perlman. 7 Marriott. 21. John. Wilson.
Bertrand. 56 Socrates. 17 Revson. 192. Susan.. 129 Potter. 83. 204 Spark.. 62. François de la. Charles. Laura. 50 San Concordio. 207 Reagan. 12. Jean. Virginia. 48 Rockefeller. 84 Satir. David. Clarence A. 12. 133 Schlessinger. 4. Albert. Muriel. 21 Sartre. 29. Peter. Beatrix. Mickey. George Bernard. 179 Rochefoucauld. 131. 115 Rusk. 126 Regan. Marcel. Donald. 102 Rabin. 120 Schweitzer. 2. Stanley J. Jean-Paul. 135 Shaw. 58. 213 Russell.. 66. 131 Roosevelt. 107 Randall. 55 Proust. Irwin.222 Pope. Charles. 61. 192 Seneca. Will. Eddie. 52 Riggs. 89. 139 Russell. Donald. Alexander. 176 Roosevelt. 134 Rockefeller.. 96 Schwab. 12 Rickenbacker. 140 Rommel. Franklin D. 167 Schurz. Patricia. 100 Potter. 110 Ruskin. Theodore. 200 Rogers. Bartolomeo da. David. Robert.. Carl. 166 Roosevelt. 178 Ross. 201 Sibelius. 122 Rooney. 115. 145. 115. 195 Sophocles. 41 Satoro. Steven J. 67 Randall. Dean. 86 Sampson. 171 Index . 174 Quennell. Jonas. 202 Redford. Alice. 130 Salk. 141 Sappho. 8. Ronald. Christopher. Babe. 155 Quill. 78 Ruth. John D. John. 74. Ryunosuke. Eleanor. 56.
Abigail. Jonathan. 34 Van Loon. Kurt. 199 Twain. 57 Toynbee. 125. 160. Adlai E. 168 Stewart. 45. 33 Washington. 93. 112 Trogdon. 22. Gertrude. 64. 169 Trotsky. 194 Wheeler. 167 Warhol. 83 Stevenson. Elmer. 89 Watson. 201 Stevenson. 38 Tracy. 41. Gore. Brenda. 162 Szent-Gyorgyi. James. 57. Karl. Anthony. Tom. 62 Taber. Harry S. Clarence. 204 West. 26 Vonnegut. 149.. 5 Trollope. Arnold J. Brian. 199 Ueland. Publilius. 74. 185. 184 Susann. 102 Voltaire. Philip Dormer. Jr. 129 Syrus. 40 Van Valkenburg. George. E. 86. Thomas J. 103. 84. 58. 133 Teresa. 128. Leon. 11 White. 155 Thatcher. 81 Tucker. 60 Thomas. 10. Carol A. 112 Index . Alvin.. Jimmy. Hendrik. Margaret. 141 Townsend. Albert von.. Jacqueline. 60. 97. Henry David. B. 92 Vidal. Carol. 93 Tiberius Caesar. 98 Wallenda. 107 Vauvenargues.. 199 Swift.. 29. Mark. Martha. 13. 25. 96 Van Buren. Robert. 115 Toffler. 141 Thurber. 97. Robert Louis. Sam. 86. Andy. 159 Walton. Sophie. 13 Stein. 189 Truman. 75 Thoreau. Mae. 116 Stoppard. Mother.223 Stanhope.. 16. 88. 44 Tucker. William. Marquis de.
224 Whitehead. 85. 107 Williams. Edward. 175 Wilder. 79. 153 Index . Gene. Billy. 116 Wilson. William Carlos. 202 Young. 174 Wright. William. Oscar. Alfred North. Frank Lloyd. Oprah. 100 Winfrey. C. Earl. 179. 25 Zuckerman. 187 Wordsworth.. 23. 185 Wilson. 118 Wilkes. 119 Wilde. 17. Woodrow. Mortimer B. 4.
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