BUSINESS PLAN

erth Cast

Date: 22-02-2012 Entrepreneur Team: Rahul Kumar Nalini Kher City : Pune Country : India Contact us : 91-9175918243 E-mail: it.rahulkumar24@gmail.com Skype: Rahulkumarrahi@skype.com

Executive Summary
This Eco-Digital Security Card Business plan is for erth Cast, a new ecoinnovation based company which is going to make digital security card. Its aim is the acceleration of sustainable industrial production through the diffusion of existing knowledge and the facilitation of the benchmarking of products and production processes. It also aims to promote the concept of eco-innovation and to stimulate the development of new technological and systemic solutions to global environmental challenges for the medium to long term.

Mission:
We plan to market a complete line of digital card. The product line will be ecofriendly called as "Eco-Digital card". It includes : Green Passport. Eco- smart card. Eco- HealthCare card. Eco- citizen card. Eco-Sim Card Eco- visa card and all digital cards.

Vision
We are going to Cover More than 50% of Market Share. We are adopting measures for considering environmental issues through the whole product chain.

Year 2013

Vision Focus on our product Green Passport and expansion of market size

2014 2015 2016

Capture Urban Areas of India. Increase sales of 20% Capture 10% of Market size.

Start up Funding

Capital Investment Loan Govt. Subsidy

1 .5 Crore 25 Lakhs 25 Lakhs

16,000,000 14,000,000 12,000,000 10,000,000 8,000,000 6,000,000 4,000,000 2,000,000 0 Capital Investment Loan Govt. Subsidy

fig 1.0 Start up funding

Production Process and Development

We are doing our best in developing high-functional new products and processes based on the principles of minimizing pollutant emission and energy use in production processes, decreasing the effect of processes on humans and the environment, and recycling.

Fig1.1 The coupling model of "Eco- innovation" of product.

Fig 1.2 Internal organisational mechanisms contributing to eco-innovation development

Production Resources :
Terin paper (Recyclable and biodegradable) . Silver Ink . Digital Printing method. With Amoled Display .

Key Factor: We have R&D team to analyze and research the Eco-innovative product .

 Terin Paper:
Our products are made with material Terin. Terin is a waterproof, ecofriendly synthetic printing material which is recyclable and biodegradable. It is extremely strong which the strength of the lamination peel of a Terin sheet is 2-4 times stronger than other coated synthetic and coated papers. A unique micro porous material, Terin substrate offers game-changing benefits that enable a wide variety of applicationsmaking Terin substrate a preferred material for card, specialty print, in-mold graphic, tag and label use, as well as technology-focused applications, such as e-Passports and radio frequency identification (RFID) cards and labels.

Silver Ink:
It uses an additive process so that only the necessary amount of silver ink is printed unlike the copper etching process where the card is etched on the whole surface and removed, leaving the antenna. It process limits raw materials and waste and silver is less polluting than copper.

Digital Printing Method:

our department has developed a new method on printing Digital Security card. We print our Terin card products by Digital Printer. Unlike Traditional Offset printing, our new Digital Printing system does not require the production of plates or mixing of printing ink, there by achieving quick turnaround for production of small, mixed lots. Since no plates are produced, the chemical washing and disposal of plates is not required, the amounts of chemical is reduced.

Security Measures:
RFID Technology
Its important to have a clear idea of what data security means right from the start. Only then can you truly measure whether an RFID implementation is truly secure. Here are three qualities that define data security in an RFID context:

Controlled access to the dataonly authorized entities (people, systems) can read and write information. Control over access to the systemOnly authorized entities can configure and add to the system, and all devices on the system are authentic and trustworthy. Confidence and trust in the systemUsers share a general perception that the system is safe and secure. This is a more subjective criteria, but important.

Public Key Infrastructure

Public key cryptography uses a pair of mathematically related cryptographic keys. If one key is used to encrypt information, then only the related key can decrypt that information. If you know one of the keys, you cannot easily calculate what the other one is. As a result, in a public key system you have following:

A public key. This is something that you make public - it is freely distributed and can be seen by all users. A corresponding (and unique) private key. This is something that you keep secret - it is not shared amongst users.

fig 1.3 Working Environment of Public key Cryptography

Your private key enables you to prove, unequivocally, that you are who you claim to be.

Biometric Information
We will put simply biometric information is information about a specific person's body. Hair colour and height are simple examples of biometric information. However for identification purposes hair colour and height are not very useful information because they change relatively rapidly (hair colour is changed by dye or by sunshine or by age; a person's height varies throughout the day according to the pressure on the spine). For identification purposes the most well known type of biometric information is the fingerprint; these are used because it is believed that no two people have the same patterns in the skin of their fingers and the patterns are relatively constant; they might change a little as a person gains or loses weight but the patterns remain recognizable. Another commonly used form

of biometric information is DNA sequences. DNA is the biological code that is present in every cell in the body and that describes each individual person.

fig 1.4 Biometric Information Process

Extended Access Control (EAD)

This is our very important and newly added security mechanism for Security cards which is not in other product available in Indian Market. EAC is a member of the family of security measures introduced by ICAO. EAC, being the most advanced and (currently) being optional, is not yet fully specified.

fig 1.5 Working Structure of EAC

Our Extended security measures includes: Passive Authentication (PA) allowing readers to check that the Security Cards has been signed by an appropriate issuing authority, i.e. that it is genuine. Basic Access Control (BAC) protecting against reading the passport without the holders involvement. Without BAC the Security Cards contents could potentially be skimmed when the holder least expected it. Active Authentication (AA) protecting the uniqueness and authenticity of the IC chip within the Security card. This should be used only where BAC is already established. Extended Access Control (EAC) restricting access to certain elements of the Security cards contents to authorized parties, such as border control, only. This capability will be used to protect fingerprints, iris scans, etc

Market Structure and Analysis

Target Market and Customer Base Our target market: Private Organization (Wal-Mart, Big bazaar,Reliace Fresh, Central Mall etc.) Public organization . Telecom Sector(Airtel,Idea,Vodafone,Reliance etc.) Government .

Competitor Analysis
Competitors:
Our products are totally different with "Green Label" . But Existing Digital security card makers are our competitors. Like:- Gemalto,United tectsa etc. Key Factors: There are not similar(Eco-innovated) product in market.

Market Size and Potential

The market of our product is growing market. Because, now a day Digital security card, passport, SIM ,shopping cards are the basis need of people.

Market Size :

Potential Market Government Retail Health Bank Others

(%)size 20 25 15 35 5

Government Retail Health Bank others

fig 1.6 Market size

Market trends:

fig 1.7 market Trends

 Risks
The main risk is New Market which is based on "Green Marketing" .

SWOT Analysis

Strengths: Eco-innovation useful for Environment. Large size of market. Security is better with product. Fast and reliable production . Patents Holding .

Weaknesses: Amount of raw material.

Opportunities: Develop the new trends of product. International Appeal for green products. Increasing trends of use digital cards. Expansion of target market.

Threats: Competitors. Different Market Strategies.

 Organizational Structure

Management Team
President : Mr. Anand Deshpande Business Development Head : Mr. Rahul Kumar Customer Relationship Manager : Ms. Nalini Kher Finance Department Head : Ms. Megha Nagpal IT Head : Mr. Pritam Prakash R & D Head : Mr. Raman Kumar.

THE FINANCIAL PLAN

The Break Even Analysis
The break-even analysis is based on sales, cost of production and units of outputs of product.

 Projected Profit and Loss Statement :

90000000 80000000 70000000 60000000 50000000 40000000 30000000 20000000 10000000 0 1 2 3 4 5 Profit

o Projected Cash Flows :

 Profit and Loss Statement

Profit & Loss Revenues No. Of Customers Price Per Customer Total Revenue Variable Expenses No. Of Customers Variable cost per customer Total Variable Cost Fixed Expenses Manpower Marketing Travel Telephone Rent Capital Cost plant & machinery Miscellaneous total Expenses Profit Opening Cash Closing Cash Year 1 15 750000 11250000 5 50000 250000 250000 250000 100000 10000 25000 600000 8000000 600000 10085000 year 2 20 750000 15000000 10 100000 1000000 400000 250000 125000 10000 25000 500000 4000000 1200000 7510000 year 3 50 820000 41000000 50 150000 7500000 250000 250000 25000 10000 25000 10000000 12300000 600000 30960000 year 4 67 1000000 67000000 30 200000 6000000 500000 500000 25000 10000 25000 0 2000000 600000 9660000 year 5 112 1000000 112000000 50 500000 25000000 750000 50000 25000 10000 25000 1000000 200000 600000 27660000

11,65,000.00 74,90,000.00 1,00,40,000.00 5,73,40,000.00 8,43,40,000.00 10000000 3665000 3665000 250000 250000 150000 150000 100000 150000 100000