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Costs

Technology People Resources Capex Opex Marketing & Sales Misc & others Total of Costs

Year 1
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Expected results
Customers registered % of registered users who buy Number of customers who buy Revenue per sale Total revenue

Year 1

Surplus/Shortfall

Year 1
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Year 1 Funding needs


Capex Working Capital

Assumptions to be tested [samples]


Customer Acquisition Online customer acquisition cost Offline customer acquisition cost Blended cost Conversion Cost of servicing an order

Month 1

Average revenue per customer % of repeat customers Gross margins Productivity per sales agent Returns from customer as % of sales

Total customers registered Incremental customers Growth rate in customers acquired (%)

Growth rate in revenues Incremental revenues Growth rate in revenues (%)

Salaries as % of costs

Year 2
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Year 2

Year 2
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Year 2

Month 2

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Month 23

Month 24

Yea
Month 1 Revenues Month 2 Month 3 Month 4 Month 5 -

Total Costs Technology People Resources Capex Opex Marketing & Sales Misc & others

Surplus

Expected results - link reference sheet Customers registered % of registered users who buy Number of customers who buy Revenue per sale Total revenue

Year 1
Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Month 13 -

Year 2
Month 14 Month 15 Month 16 Month 17 Month 18 Month 19 Month 20 Month 21 -

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Y1 total -

Yr 2 total -

Month 1

Month 2

Month 3

Month 4

Note: The team configuration given below is only indicative. Please use this format to complete your wn team Founders Gross remuneration PM No. of persons Total -

Tech Gross remuneration PM No. of persons Total -

Marketing Gross remuneration PM No. of persons Total -

Total PM remuneration Total no of emloyees pm Incremental emloyees

Month 5

Month 6

Month 7

Month 8

Month 9

Month 10

Month 11

format to complete your wn team strucutre.

Month 12

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Month 21

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Month 23

Month 24

Y1 total

Yr 2 total

Month 1 Technology Portal / Platform Development Payment Gateway Integration UI Design Testing Hosting set-up Hosting - on going Platform maintenance & Dev Misc -

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Per individual costs Capital expenses Company set-up expenses Office deposits Office interiors Furniture Computers/Laptops, Data cards Servers Branding & image building Telecommunication infrastructure Misc

Month 1 -

Month 2 -

Month 3 -

Operating expenses Fixed costs Office rentals Office running costs Audit Staff vouchers Communications & telecom Staff welfare Misc Misc Misc

Variabe costs Marketing Recruitment fees Travelling & transportation Misc Misc Misc (reference sheet based)

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Total Yr 1 -

Total Yr 2 -

Month 1 Marketing Spends Online Offline Events PR Others Misc

Month 2

Month 3

Month 4

Month 5

Grand total of marketing spends

Expected results - use your own parameters Customers registered % of registered users who buy Number of customers who buy Revenue per sale Total revenue -

Performance indicators Cost per customer acquisition Cost per transaction Revenue per customer

Month 6

Month 7

Month 8

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Y1 total -

Yr 2 total -