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Agricultural Products in China

Industry Profile

Reference Code: 0099-2000 Publication date: September 2008

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EXECUTIVE SUMMARY

EXECUTIVE SUMMARY
Market Value The Chinese agricultural products market grew by 6.8% in 2007 to reach a value of $427.5 billion. Market Value Forecast In 2012, the Chinese agricultural products market is forecast to have a value of $621.6 billion, an increase of 45.4% since 2007. Market Volume The Chinese agricultural products market grew by 7.5% in 2007 to reach a volume of 1,075.5 million tons. Market Volume Forecast In 2012, the Chinese agricultural products market is forecast to have a volume of 1,465.4 million tons, an increase of 36.3% since 2007. Market Segmentation I Fruit, vegetables and roots form the largest segment in the Chinese agricultural products market, generating 51.4% of the total value. Market Segmentation II China generates 53.1% of the Asia-Pacific agricultural products market's value.

China - Agricultural Products © Datamonitor (Published September 2008) Page 3

CONTENTS TABLE OF CONTENTS EXECUTIVE SUMMARY CHAPTER 1 1.Agricultural Products © Datamonitor (Published September 2008) Page 4 .4 Market Value Market Volume Market Segmentation I Market Segmentation II Competitive Landscape Leading Companies 9 10 11 12 13 16 16 19 21 23 Carrefour S.1 1. Metro AG CHAPTER 8 8.3 7.. Ltd.3 3 7 7 7 8 Market Overview Market Definition Research Highlights Market Analysis CHAPTER 2 CHAPTER 3 CHAPTER 4 CHAPTER 5 CHAPTER 6 CHAPTER 7 7.2 7. Beijing Hualian Hypermarket Co. Ltd.A.1 8..2 1.1 7. Lianhua Supermarket Holdings Co.2 Market Forecasts 25 25 26 Market Value Forecast Market Volume Forecast CHAPTER 9 Macroeconomic Indicators 27 China .

CONTENTS CHAPTER 10 10.3 Related Datamonitor Research Appendix 29 29 30 30 China .1 Methodology 10.2 Industry Associations 10.Agricultural Products © Datamonitor (Published September 2008) Page 5 .

.....A............................25 China Agricultural Products Market Volume Forecast: Tons million................. 2003-2007 .... 2003-2007 ...........22 Key Facts: Metro AG ....27 China GDP (Constant 2000 Prices........................................... 2003-2007..23 Key Financials: Metro AG .24 China Agricultural Products Market Value Forecast: $ billion.................. 2003 .....................................................9 China Agricultural Products Market Volume: Tons million.............. ............19 Key Financials: Beijing Hualian Hypermarket Co...................................... ..............21 Key Financials: Lianhua Supermarket Holdings Co................... .......... by Value....... Ltd...... Ltd..........10 China Agricultural Products Market Segmentation I: % Share.................... 200712 Key Facts: Carrefour S...... by Value.....................................................................................................................Agricultural Products © Datamonitor (Published September 2008) Page 6 .........20 Key Facts: Lianhua Supermarket Holdings Co......27 China Inflation.............. 2003-2007..............................................................A..........16 Key Financials: Carrefour S.......................28 China ........... 2007-201226 China Size of Population (million) ... .......... 2003-2007..... $ billion)... 2007-2012.........CONTENTS LIST OF TABLES Table 1: Table 2: Table 3: Table 4: Table 5: Table 6: Table 7: Table 8: Table 9: Table 10: Table 11: Table 12: Table 13: Table 14: Table 15: Table 16: Table 17: Table 18: China Agricultural Products Market Value: $ billion....... Ltd......................................... 2007 11 China Agricultural Products Market Segmentation II: % Share.. Ltd.18 Key Facts: Beijing Hualian Hypermarket Co....................................................27 China Exchange Rate.......................................................................

fruit. vegetables. It does not include forage products. India. tea and cocoa. Market volumes reflect domestic supply of agricultural products. coffee. products consumed at a subsistence level are not given a market value.MARKET OVERVIEW CHAPTER 1 MARKET OVERVIEW 1.5 billion in 2007.6 billion.8% for the five-year period 2007-2012. oilseeds. In addition. However. treenuts. Any currency conversions included in this report have been calculated using constant 2007 annual average exchange rates. Also. sugarcrops.6 billion by the end of 2012. which is expected to drive the market to a value of $621. Singapore. China. where products have been processed into other forms of foodstuff. The performance of the market is forecast to decelerate. Japan. any part of production that is wasted has been disregarded. equivalent to 51. generating total revenues of $219. sugars and sweetners. beans and pulses. with an anticipated CAGR of 7.1% for the period spanning 2003-2007. China . vegetable oil. South Korea and Taiwan. values have been calculated at producers selling price. although they are included in market volumes. representing a compound annual growth rate (CAGR) of 8. roots and tubers. Vegetables and Roots sales proved the most lucrative for the Chinese agricultural products market in 2007. Fruit.2 Research Highlights The Chinese agricultural products market generated total revenues of $427. 1.1 Market Definition The agricultural products market consists of cereals.Agricultural Products © Datamonitor (Published September 2008) Page 7 . Asia-Pacific comprises Australia. Market values are calculated at retail selling price (RSP) for those products that are sold to consumers in their original form. spices. The players shown in the leading companies section of this report are all agricultural products retailers.4% of the market's overall value.

China . In comparison. The market's volume is expected to rise to 1.4% for the 2007-2012 period. The Chinese agricultural products market generated total revenues of $427. the Japanese and Indian markets grew with CAGRs of 1. representing a compound annual growth rate (CAGR) of 8.1 billion and $231.8 billion and $343.5 billion tons by the end of 2012. In comparison.3 Market Analysis Following a period of strong yet fluctuating growth since 2003. Fruit.3 billion in 2007. to reach a total of 1. generating total revenues of $219. over the same period. to reach respective values of $83. the Chinese agricultural products market is expected to continue such trends with only a moderate deceleration expected for the forecast period to 2012. sales of Cereals generated revenues of $76. The performance of the market is forecast to decelerate. representing a CAGR of 6. with an anticipated CAGR of 7.1 billion tons in 2007.6 billion by the end of 2012. respectively.8% for the five-year period 2007-2012.2 billion in 2007.6 billion.8% of the market's aggregate revenues.4% of the market's overall value. the Japanese and Indian markets will grow with CAGRs of 3. equivalent to 51.Agricultural Products © Datamonitor (Published September 2008) Page 8 .5 billion in 2007. Vegetables and Roots sales proved the most lucrative for the Chinese agricultural products market in 2007. over the same period. respectively. Comparatively. which is expected to drive the market to a value of $621. equating to 17.MARKET OVERVIEW 1.2%.3%. Market production volumes increased with a CAGR of 6% between 2003-2007.5% and 8. to reach respective values of $98.5 billion in 2012.1% for the period spanning 2003-2007.9% and 7.

0% 2006 2007 Source: Datamonitor DATAMONITOR China .0% 10.80% 8.MARKET VALUE CHAPTER 2 MARKET VALUE The Chinese agricultural products market grew by 6.6 3.1% DATAMONITOR Figure 1: China Agricultural Products Market Value: $ billion.0% 0.662.3 2.0% 12.256.5 % Growth 11.2 Year 2003 2004 2005 2006 2007 CAGR.0% 4. 2003-2007 $ billion 450 400 350 300 250 200 150 100 50 0 2003 2004 2005 $ billion % Growth 14.80% 7.0% 2.5 billion.7 349.382.5 375. Table 1: China Agricultural Products Market Value: $ billion.2 2.856.049.1%.30% 6.4 427. 2003-2007 RMB yuan billion 2.Agricultural Products © Datamonitor (Published September 2008) Page 9 .6 3. 2003-2007: Source: Datamonitor $ billion 312.0 400. The compound annual growth rate of the market in the period 2003-2007 was 8.80% 6.0% % Growth 8.8% in 2007 to reach a value of $427.0% 6.

000.50% 6.20% 4.000 Tons million 800 600 400 200 0 2003 2004 2005 % Growth 12. Table 2: China Agricultural Products Market Volume: Tons million.0% DATAMONITOR Figure 2: China Agricultural Products Market Volume: Tons million.075.0% 6. 20032007 Tons million 852.0% 2. 20032007 Tons million 1.4 1.0% 8.0% 2006 2007 % Growth Source: Datamonitor DATAMONITOR China .4 955.MARKET VOLUME CHAPTER 3 MARKET VOLUME The Chinese agricultural products market grew by 7.5% in 2007 to reach a volume of 1.70% 7.075.0% 0.5 million tons.5 % Growth Year 2003 2004 2005 2006 2007 CAGR. The compound annual growth rate of the market volume in the period 2003-2007 was 6%.0% 4. 2003-2007: Source: Datamonitor 9.Agricultural Products © Datamonitor (Published September 2008) Page 10 .200 1.0% 10.70% 2.3 1.1 934.

MARKET SEGMENTATION I CHAPTER 4 MARKET SEGMENTATION I Fruit.8% Fruit. by Value.80% 6.8% Source: Datamonitor DATAMONITOR China .8% Sugarcrops. Sugar & Sweetners Oilcrops & Pulses Spices & Stimulants Nuts Total Source: Datamonitor Figure 3: China Agricultural Products Market Segmentation I: % Share.8% Nuts 0. vegetables and roots form the largest segment in the Chinese agricultural products market.80% 100. Sugar & Sw eetners 13. 2007 % Share 51.80% 0. Vegetables & Roots 51.4% of the total value.40% 9.4% Cereals 17. 2007 Oilcrops & Pulses 9.40% 17. Vegetables & Roots Cereals Sugarcrops.4% Spices & Stimulants 6. by Value. generating 51.80% 13.8% of the regional market's value. Table 3: China Agricultural Products Market Segmentation I: % Share. Cereals account for a further 17.Agricultural Products © Datamonitor (Published September 2008) Page 11 .0% DATAMONITOR Category Fruit.

10% 28.1% of the Asia-Pacific agricultural products market's value. 2007 Geography China India Japan South Korea Rest of Asia-Pacific Total Source: Datamonitor % Share 53. by Value.3% China 53.30% 4.70% 10. 2007 Rest of AsiaPacific 3. by Value.00% 3.7% of the Asia-Pacific market's value. India generates 28.9% South Korea 4% Japan 10. In comparison.90% 100.7% Source: Datamonitor DATAMONITOR China .Agricultural Products © Datamonitor (Published September 2008) Page 12 .1% India 28. Table 4: China Agricultural Products Market Segmentation II: % Share.MARKET SEGMENTATION II CHAPTER 5 MARKET SEGMENTATION II China generates 53.0% DATAMONITOR Figure 4: China Agricultural Products Market Segmentation II: % Share.

i. buyer power with respect to the Chinese agricultural products market is moderate. producing a limited amount of produce for local consumption. are wholesale dealers and food processing companies. Although large co-operative farms exits within the Chinese market. which are highly dependent upon the price of inputs into their manufacturing processes. Furthermore. Overall. However. farmers. fertilizer products are typically relatively simple chemicals and as such lack differentiation and are available in fairly consistent quality from a larger number of suppliers. Similarly. China . has increased dramatically recently in line with the spiraling cost of natural gas. the Chinese agricultural market is highly fragmented compared to western markets. a shortage of phosphate worldwide has led to its price to increase dramatically. whereas the major buyers of products requiring processing. such as fruit and vegetables. such as cereal grain. The major buyers of market-ready products. and wholesale importers and exporters. food processing companies and grocery retailers as buyers. Key inputs to agricultural producers include fertilizers and agricultural machinery. The costs of machinery and land required to work a large-scale farm are high and provide a significant barrier to entrance.e.Agricultural Products © Datamonitor (Published September 2008) Page 13 . as market players. For example. rapidly increasing food demands are leading to an increase in the extent of large scale farming co-operatives. The agricultural products market will be analyzed considering producers. the price of nitrogen-based fertilizers. are large grocery retailers. farmers worldwide are facing increasing operational costs due to the spiraling cost of oil and shortages of phosphate fertiliser. Fertilizer products are typically produced and supplied by large chemical companies. Such large buyers wield their large purchasing power to negotiate minimal prices through bulk purchasing. The majority of commercial farmers operating relatively small scale holdings. High demand for such products allows chemical companies to control prices.COMPETITIVE LANDSCAPE CHAPTER 6 COMPETITIVE LANDSCAPE Farming practices within China range from small scale family owned holdings to large commercial farming operations. However. such as ammonia and ammonium nitrate. The customers of such large scale operations are typically food processing companies and supermarket chains.

for which the threat of substitution varies considerably. Overall. form staple dietary components for which the threat of substitution is low. The method of production compared to traditional methods. Given the small scale of most Chinese farming operations combined with the existence of cooperatives. which enhances the supplier power of agricultural machinery manufacturers. The agricultural products market encompasses a wide variety of products. is also of relevance to substitution within this market. the cost of organic farming in comparison to intensive methods is declining as dramatic increases in fuel and fertilizer prices negatively impact upon non-organic methods. the significant cost of machinery and land may pose significant barriers to the entrance of new players. and Sumitomo Chemical Co. most notably rice.500 per hectare from 800 local farmers in China’s Shandong province to produce arable crops and fruit and vegetables to be sold locally. The majority of farming in China is undertaken within small scale family owned farms. or organic farming practices. some foreign players have started operations within China. which often act collectively within co-operatives. However.Agricultural Products © Datamonitor (Published September 2008) Page 14 . Itochu Trading Corp. supplier power with respect to agricultural products market players is moderate. Furthermore. in 2006. China . For example. The majority of the population of China is still relatively rural in nature and a high proportion of people are still involved in agriculture. the Japanese companies Asahi Breweries. Overall. leased 100 hectares of land for an annual fee of US$1. the threat of new entrants is moderate. such produce is considerably more expensive for consumers. However. the increasing demand for food within China is increasingly attracting foreign companies to enter the market through the importation of agricultural produce. In recent years. either for self-sufficiency or commercial purposes. but the inability of this model to reflect the differences of the large range of agricultural products should be appreciated. players can enter on a small scale relatively unhindered. For example. the threat of substitutes is defined as moderate. On the negative side. Overall. which eliminate the use of artificial fertilizer products. Strong growth in farming worldwide has led to burgeoning demand for agricultural machinery. many fruit and vegetables and cereal products. in order to start a competitive large scale farming operation. Organically certified produce is increasingly being favored in recent years due to the supposed health benefits of avoiding the use of chemical fertilizers and the more environmentally friendly image of organic production. attracted by the abundance of low cost highly fertile land and a burgeoning market for food in the country.COMPETITIVE LANDSCAPE Alternatives include the use of animal and human waste as fertilizer.

China . rivalry within the agricultural products market is moderate. which enhances rivalry. With the exception of produce quality. Overall.COMPETITIVE LANDSCAPE Players within the Chinese agricultural products market range from individually owned farms to large consolidated farming corporations. there is typically a lack of differentiation between produce from different producers and producers are typically highly similar.Agricultural Products © Datamonitor (Published September 2008) Page 15 . It should be appreciated that the latter has a distinct advantage through their scale economies of mass production.

823 hard discount stores. hard discount and convenience stores. supermarkets and hard discount stores.FRA 33 1 55 63 39 00 33 1 55 63 39 01 www. It operates through four grocery store formats: hypermarkets.com December CARR Paris DATAMONITOR Address: Telephone: Fax: Website: Financial Year-End: Ticker: Stock Exchange: Source: Company Website Carrefour is one of the world's leading distribution groups which operates 15. Local sourcing has helped in the development of group owned brands that offer regional products such as the Reflets de France (France) and Terra d'Italia (Italy).1 Carrefour S.Agricultural Products © Datamonitor (Published September 2008) Page 16 .A. Other channels of distribution include cash and carry foodservice stores. an online virtual supermarket Ooshop. China .com.A. Latin America and Asia. 000 stores in 30 countries. The group operates its stores under several brands including hypermarkets (Carrefour).carrefour. supermarkets.702 supermarket chains. Table 5: Key Facts: Carrefour S. Asia and Latin America on the first level. Carrefour procures a substantial portion of supplies from local sourcing through long-term partnerships with small and medium scaled enterprises (SMEs). Carrefour operates in three primary markets: Europe. This number includes 1.92695 Levallois Perret Cedex. supermarkets (Champion. The group also classifies its operations based on store formatshypermarkets. The Carrefour group is primarily organized by geographic region: France. 1. 26 quai Michele.com and a non-food retail website Boostore.TSA 20016. and 295 convenience stores and cash and carry outlets.LEADING COMPANIES CHAPTER 7 LEADING COMPANIES 7.086 hypermarkets. 4. GS. The group is the world's second largest retailer and the largest in Europe. GB. Europe excluding France. Norte) and hard discount stores (Dia)).

708 stores in nine countries under the banners Champion. China . Proxi and Sherpa in France. Besides providing an assortment of products. travel and entertainment reservations and mobile phones. Ooshop. In addition to grocery products. For instance. home computer support. 3. dry cleaning.Agricultural Products © Datamonitor (Published September 2008) Page 17 . photocopying. 48-hour photo development. Carrefour ranks third in Europe in the hard discount store segment. GS and GB. The other activities of the group comprise store formats such as convenience stores. The group operates cash and carry foodservice stores under the trade name Promocash. Carrefour has about 604 supermarkets in France. These stores offer a range of services such as home delivery. Carrefour operates 20 cash and carry stores in Italy under the banners. The supermarkets offer a wide selection of mostly food products. 8 a Huit. ticket distribution.136 in the European countries excluding France. stamps. Under these formats. the hypermarkets also offer services like insurance. The group operates about 840 hard discount stores in France. Di per Di in Italy. The supermarkets primarily operate under trade names. Carreffour Express in Belgium. with the added benefit of home delivery. Carrefour operates 61 stores in France. and 238 in Asia. Convenience stores offer a range of products covering all food requirements under the banners Shopi. Carrefour Express in Spain. cash and carry foodservice stores and e-commerce. The group operates an online grocery store. it operates under the Champion banner in France and constitutes the second largest supermarket network in the country. Docks Market and Gross Iper. 957 in European countries outside France and 141 in Latin America. newspapers and more. Norte. 572 in Latin America and 275 in the Asian region. The group operates approximately 2. The group has about 194 hypermarkets in France. financial services. Smile Market and Ok in Greece. the group offers basic health and cleaning products. Half of the products in the hard discount stores are sold under the Dia brand name. Poland. 255 in Latin America. Turkey and Brazil. 229 stores in other European nations and 5 in Latin America. and 5' Marinopo ulos. It allows customers to shop on the Internet. Ooshop is a leading French online supermarket in terms of sales. Marche Plus. Cash and carry foodservice stores provide wholesale and retail self-service mainly intended for businesses.LEADING COMPANIES Carrefour hypermarkets offer a wide range of competitively priced food and non-food products. 399 in European countries outside France. and select from product listings including fresh and frozen items at the same price as they would pay in Carrefour's hypermarkets. Champion Marinopoulos in Greece. GB in Belgium and GS in Italy.

2 2. This website offers products such as leisure products (DVDs.3 40.0% 1.5% 2.A.064.858.447.A.405.442.5 2.584.000 20. Key Metrics Table 6: Metric Revenues Net Income Profit Margin Total Assets Total Liabilities Employees Key Financials: Carrefour S.3 46.8 2. Boostore.000 40.5% 1.Agricultural Products © Datamonitor (Published September 2008) .474 2006 108.8 3.9 3.469.0% Profit Margin (%) Page 18 3.4 490.9 56.059.1% 63.275.450.378.0% 2004 2005 Year 2006 2007 Source: Company Filings DATAMONITOR China . as well as music downloads and even flower and bicycle delivery.256 409.1 50. music.925.285. games. Revenues 120.9 57.1% 53.7 2. 2003 2004 2005 101.LEADING COMPANIES Carrefour France's hypermarkets launched a non-food website.8 2.4 402.0% 0.0 436. books and more).8% 71.9 456.164.145. household electrical goods.2 2.1% 65.964 Source: Company Filings DATAMONITOR Figure 5: Revenues & Profitability: Carrefour S.000 US$ Millions 80.5% 2.039. audio and video.295 2007 112.000 0 2003 Net Income Profit Margin 3.000 100.8 99.042 96. software.3 47.327.1 3.5% 0.021.323.000 60.433.5% 2.

It is headquartered in Beijing.Beijing 100037. Table 7: Key Facts: Beijing Hualian Hypermarket Co. China .. The company primarily operates in the China.2 Beijing Hualian Hypermarket Co. Ltd. Ltd. 1 Fuwai Street Sichuan Building.. as well as supermarket and department store operation.Agricultural Products © Datamonitor (Published September 2008) Page 19 .LEADING COMPANIES 7.East Tower Xicheng District. Republic of China.com December 600361 Shanghai DATAMONITOR Address: Telephone: Fax: Website: Financial Year-End: Ticker: Stock Exchange: Source: Company Website Beijing Hualian Hypermarket is principally engaged in commodity retailing.beijing-hualian.CHN 86 10 88363718 N/A www. It is mainly engaged in hypermarket and fresh-food market chain operations with total varieties of merchandises of over 60 thousand.

7% 55.4 23..6 14. Revenues 200 US$ Millions 150 100 Net Income Profit Margin 25.0% Source: Company Filings DATAMONITOR China .0 2006 156.8 15.1 2.6% 53. Ltd.8 40.LEADING COMPANIES Key Metrics Table 8: Metric Revenues Net Income Profit Margin Total Assets Total Liabilities Source: Company Filings Key Financials: Beijing Hualian Hypermarket Co.7 52.Agricultural Products © Datamonitor (Published September 2008) .6% 80.0% 20.3 2007 179.0 4.5 20.2 2004 113. Ltd.0% 15.7% 92.4 4.0 2.1 43. 2003 106.2 3.5 38.0% 10.0% Profit Margin (%) Page 20 50 0 2003 2004 2005 Year 2006 2007 5..9 DATAMONITOR Figure 6: Revenues & Profitability: Beijing Hualian Hypermarket Co.9 2.5% 58.1 38.0% 0.0 2005 128.

1. The company operates through three business segments: hypermarkets. The segment operates 104 directly operated stores.CHN 86 21 6393 7700 86 21 6393 1318 www. photo-finishing and shoerepairing services.1666 Sichuan North Road. China . The company operates 3. logistic services for wholesale business. Lianhua Supermarket and Lianhua Quik. supermarkets and convenience stores. The company through franchises provides computer management softwares and personnel training to a franchisee. respectively. 11-15th Floors.027 franchised stores) and 1. banking.114 directly operated stores and 846 franchised stores. mergers and acquisitions. The three retail formats operate under the brand names: Century Mart.3 Lianhua Supermarket Holdings Co. The Group operates three major distribution centres which provide storage.lhok. Lianhua supermarkets offers products and services closely related to daily life. pharmaceutical. Ltd. Centurymart hypermarkets offers a range of products and also offers various ancillary services such as laundry.cn December 0980 Hong Kong DATAMONITOR Address: Telephone: Fax: Website: Financial Year-End: Ticker: Stock Exchange: Source: Company Website Lianhua Supermarket Holdings (Lianhua Supermarket) is a retail chain operator with retail outlets offering a range of products and services through direct operations. and sales through internet.960 convenience stores (1.716 outlets (excluding those operated by the company's associated companies) spanning in 20 provinces and municipalities in China.114 directly operated stores and 846 franchised stores).027 franchised stores. Quik convenience stores operates 1. Table 9: Key Facts: Lianhua Supermarket Holdings Co. Lianhua Supermarket operates 104 hypermarkets.LEADING COMPANIES 7. The company's other operations include sale of merchandise to wholesalers.Shanghai. Ltd..Agricultural Products © Datamonitor (Published September 2008) Page 21 .652 supermarkets stores (625 directly operated stores and 1. franchises. Lianhua supermarkets operates 625 directly operated stores and 1.com.. distribution and logistics services for Lianhua retail outlets in the Shanghai area and Zhejiang regions.

387.LEADING COMPANIES The company through Lianhua E-business.5% 1.lhok.7 2005 1.7% 130.3 2. Key Metrics Table 10: Metric Revenues Net Income Profit Margin Total Assets Total Liabilities Source: Company Filings Key Financials: Lianhua Supermarket Holdings Co.5 1.0% 1.5% 1.000 2. www.218.2 1. Ltd.0% 0.879.500 US$ Millions 2.425. operates an on-line supermarket.6 21.2 2007 2. 2003 1.5% 2..5 899.6 670. and a service hotline 96801 which serves as an alternative shopping channel for the consumers to purchase on-line.0 31.168.3 2004 1.158.5% 0. Revenues 3.7 31.0% Profit Margin (%) Page 22 2004 2005 Year 2006 2007 Source: Company Filings DATAMONITOR China .3 365.Agricultural Products © Datamonitor (Published September 2008) .0% 631.6 404.5 1.3 1.5% 1.8% 533.000 1.1 2006 2.000 500 0 2003 Net Income Profit Margin 2.500 1.6 35.1 28.4 DATAMONITOR Figure 7: Revenues & Profitability: Lianhua Supermarket Holdings Co. Ltd.515.com..7 1.221.

telecommunications. including repair work. pay cash and transport them with their own vehicles.000 brand products in the areas of entertainment. the group operated 455 Media Markt in 14 countries and 176 Saturn stores in eight countries. household appliances. China. The Metro Cash & Carry concept is addressed to professional. China . including hotel.400 locations in 30 other countries including Austria. computers and photography. commercial customers. The Metro Cash & Carry division operates in the self-service wholesaling sector with 585 stores across 28 countries.DEU 49 211 6886 0 49 211 6886 3759 www. including all of the latest products. The real division operates a total of 374 hypermarkets and the Extra division operated 259 supermarkets in 2006.de December MEOG Frankfurt DATAMONITOR Address: Telephone: Fax: Website: Financial Year-End: Ticker: Stock Exchange: Source: Company Website Metro is the holding company for the Metro Group.Agricultural Products © Datamonitor (Published September 2008) Page 23 .Dusseldorf. The group conducts its operations through five sales divisions: Metro Cash & Carry. Belgium. new media.40235 Germany. small food retailers. It offers a broad range of food and non food products under the brand names of Metro and Makro to commercial customers and large-scale consumers. In addition. The consumer electronic centers of Media Markt and Saturn offer customers over 45. Real. caterers. government agencies and service providers.metrogroup. restaurant and kiosk operators. including Extra division comprises hypermarkets and supermarkets. the UK. Real including Extra. Galeria Kaufhof and 'other'. Germany's largest retailer. Media Markt and Saturn. hospitals. Cash & carry means that the customers pick the goods themselves. The group also operates in 2. electronics.LEADING COMPANIES 7. the division also provides customer services. As of March 2006. product delivery and installation. The Media Markt and Saturn division is one of the largest consumer electronics retailers in Europe and German Market.4 Metro AG Table 11: Key Facts: Metro AG Schlueterstrasse 1. Switzerland and India.

335.7 35.5% 36.9 30.245.794 218. Key Metrics Table 12: Metric Revenues Net Income Profit Margin Total Assets Total Liabilities Employees Source: Company Filings Key Financials: Metro AG 2003 2004 2005 2006 2007 73.000 20.1 38.9 81.9% 1. Miss H.874 DATAMONITOR Figure 8: Revenues & Profitability: Metro AG Revenues 100.0% 1.7 1. cutlery and small household appliances or toys. The group runs over 142 Galeria Kaufhof department stores throughout Germany and Belgium.000 60.362.8 32.5% 0.345. In non food products.5 252.632.0% 1.9 46.714.6 43.1 88.000 US$ Millions 80.1 0.5 32.2 76.037 231.0% Profit Margin (%) Page 24 2004 2005 Year 2006 2007 Source: Company Filings DATAMONITOR China .875 263.0% 0.4 1.034. These stores offer modern lifestyle apparels for both men and women under the brand names Mark Adam New York. Rover & Lakes and Redwood. including both food and non food products.7 37.938.171.8 39. the division offers over 80.4 888. In food products.000 40.676. Metro also operates the Dinea chain of restaurants and Adler fashion stores.268.2% 2.794. vegetables.000 0 2003 Net Income Profit Margin 2.4 73. it offers groceries and fresh foods.841 246.441. dairy products and oven-fresh baked goods.000 articles.5% 1.370.7% 1. cold cuts.092.159.988. the division offers products covering daily needs such as textiles.0 678.347. meat. including fruit.5% 2.0 1.LEADING COMPANIES Through its stores.Agricultural Products © Datamonitor (Published September 2008) .

2007-2012 RMB yuan billion 3. The compound annual growth rate of the market in the period 2007-2012 is predicted to be 7.MARKET FORECASTS CHAPTER 8 MARKET FORECASTS 8.1 Market Value Forecast In 2012. the Chinese agricultural products market is forecast to have a value of $621. an increase of 45.6% 6.6 % Growth 6.80% 7.510.8%.6 4.734.4% 6.2 3.9 4.4% since 2007.1 4.2% 2011 2012 % Growth Source: Datamonitor DATAMONITOR China .2% 7.0% 6.80% 7.082.6% 7.1 535.6 billion. 2007-2012 $ billion 700 600 500 $ billion 400 300 200 100 0 2007 2008 2009 2010 % Growth 8.9 577.8% 7.4 621.5 460.5 Year 2007 2008 2009 2010 2011 2012 CAGR.70% 7.Agricultural Products © Datamonitor (Published September 2008) Page 25 .6 3. 2007-2012: Source: Datamonitor $ billion 427.9 497.0% 7.8% DATAMONITOR Figure 9: China Agricultural Products Market Value Forecast: $ billion.4% 7.397.786.80% 7.90% 7.256.70% 7.8% 6. Table 13: China Agricultural Products Market Value Forecast: $ billion.

5 1.4% DATAMONITOR Year 2007 2008 2009 2010 2011 2012 CAGR.075.000 800 600 400 200 0 2007 2008 2009 2010 % Growth 8.0% 7. 2007-2012 Tons million 1.4 1.4 % Growth 7.600 1. The compound annual growth rate of the market volume in the period 2007-2012 is predicted to be 6.9 1.0% 3.200 1.3% since 2007. 2007-2012: Source: Datamonitor Figure 10: China Agricultural Products Market Volume Forecast: Tons million.2 Market Volume Forecast In 2012.20% 6.6 1.465.370.Agricultural Products © Datamonitor (Published September 2008) Page 26 .50% 5. the Chinese agricultural products market is forecast to have a volume of 1. an increase of 36.0% 0.4 million tons.2 1. Table 14: China Agricultural Products Market Volume Forecast: Tons million.60% 6.90% 6.137.400 Tons million 1.0% 1.208.MARKET FORECASTS 8.4%.0% 4.0% 6.285.0% 2011 2012 Source: Datamonitor DATAMONITOR China .465.80% 6. 2007-2012 Tons million 1.40% 6.0% % Growth 5.0% 2.

60% 0.7 1544.5 1298.10% 9.3 1314.0 1321.00% Source: Datamonitor DATAMONITOR Table 17: Year 2003 2004 2005 2006 2007 China Inflation.1 2017. 2003-2007 Population (million) 1291.60% 0.MACROECONOMIC INDICATORS CHAPTER 9 Table 15: Year 2003 2004 2005 2006 2007 MACROECONOMIC INDICATORS China Size of Population (million) .8 Year 2003 2004 2005 2006 2007 % Growth 10.2 0. $ billion 1402.Agricultural Products © Datamonitor (Published September 2008) Page 27 .90% 9.4 1697.60% Source: Datamonitor DATAMONITOR Table 16: China GDP (Constant 2000 Prices.60% 0.50% Source: Datamonitor DATAMONITOR China .10% 9.4 % Growth -111. $ billion). 2003-2007 Constant 2000 Prices.20% -4.2 1851.2 0.1 0.9 % Growth 0.8 1306. 2003-2007 Inflation Rate (%) 1.2 -0.90% 104.

MACROECONOMIC INDICATORS Table 18: China Exchange Rate.Agricultural Products © Datamonitor (Published September 2008) Page 28 .12067 0.13128 Year 2003 2004 2005 2006 2007 Source: Datamonitor DATAMONITOR China .12068 0. 2003 Exchange Rate ($/RMB yuan) 0.12528 0.1219 0.

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Phra Nakorn. Bangkok 10200 Thailand Tel: 66 2 697 4371/2 Fax: 66 2 697 4408 http://www.org 10.APPENDIX 10.Agricultural Products © Datamonitor (Published September 2008) Page 30 .3 Related Datamonitor Research Datamonitor Industry Profiles Global Agricultural Products Agricultural Products in Asia-Pacific Agricultural Products in France Agricultural Products in Germany Agricultural Products in the United Kingdom Agricultural Products in Japan Agricultural Products in the United States Agricultural Products in Europe Agricultural Products in Italy Agricultural Products in Belgium Agricultural Products in the Netherlands China .apaari.2 Industry Associations Asia Pacific Association of Agricultural Research Institutions 39 Phra Atit Road.