Schindler’s India Exploration – An Analysis Schindler appointed a local distributor in India in 1950, but only in 1990 did it entered
as wholly owned subsidy in India. Alfred schindler transformed companies culture from manufacturing to customer oriented. In 1985 it formed collaboration with Bharat Bijlee limited, was the number 2 player and had 10-15% share. The swatch project , the projects led to the development of standardised low cost elevator with small lead time. CEO‟s characteristics needed by Schindlers in Establishing India subsidiary - Wanted a person with trust, who can handle cultures, a generalist, and ready to relocate. What Napoli should keep in mind before doing business in India Attitudes towards Authority – Traditionally a caste society with roots in Hinduism, Indian culture places a high importance on authority and status. Communication between levels is relatively closed so valuable insight or suggestions from employees in lower positions will rarely be shared with their superiors. Without understanding the complexity of Indian attitudes to authority and how they impact business, organisations doing business in India will struggle to implement change as quickly as necessary, and fail to harness the experience and value of its employees. Concepts of Time – India is a polychronic culture, in other words, people tend to change priorities depending on their importance and attitudes towards punctuality are relaxed. Most large global organisations require adherence to strict deadlines and fast decision-making, so they struggle to cope with the idea that when doing business in India, time cannot be controlled and is not absolute. Cultural awareness training can help you better understand Indian concepts of time and develop strategies for dealing with them. Adherence to Rules – India has a high tolerance to uncertainty and has created a society which runs on the basis of a set of assumptions. It generally accepts social etiquette and norms instead of rules and regulations. Even though rules do exist, the low level of adherence to them creates huge challenges for organisations setting up business in India who are required to follow a set of home-country regulations. Building Relationships – The Indian business culture focuses a lot on relationship and trust building rather than working hard and quick towards specific business objectives. Levels of English – Most university graduates and Indians residing in major urban centres have a very high level of English. Understanding Indian English can be challenging, however, as a result of the different vocabulary and expressions as well as heavy accents. Many people are unaware of these differences and expect communication with Indians to be simple. Instead, many international organisations incorrectly interpret the Indian English they use to be a result of poor education and language skills. Being aware of Indian English can help you reduce misunderstandings and loss of time. Communication Style – Indians have a preference for indirect, high context communication. In other words, Indians prefer to see the whole picture, place a high importance on the impact relationships, body language and emotion have on communication and will often avoid saying „no‟. The differences in communication style can cause a large challenge to overcome for someone who is used to communicating in a more direct and low context way.
Schindler Present World / India scenario Schindler India is a 100% owned subsidiary of Schindler Group. Founded in Switzerland in 1874, the Schindler Group is a leading global provider of elevators, escalators and related services, and has over 100 companies 1000 branches and employs more than 44000 people worldwide. Its innovative and environmentally-friendly access and transit-management systems make an important contribution to mobility in urban societies. “Leadership through Customer Service”, is the cornerstone of Schindler India`s growth strategy and which is evident with our service presence across 42 major cities which include our branch offices in 10 major cities in the country and is head-quartered in Mumbai. India scope of elevator Market As cities get crowded and land gets costlier, it is likely that the buildings will get taller. What also gives elevator companies hope is the number of elevators per 1,000 people in India. For every 1,000 people, Spain has almost 20 elevators, UK 4.6, China 1.43 and India 0.16 elevators (See India is on the Ground Floor). So elevator companies are excited about India‟s as good growth market.