trends season

OF THE

KEY ITEMS
FALL 2O13

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Scavenger Hunt
The pioneer spirit of the American West and utilitarian soldier themes add an unexpected twist to California style. Outdoor exploration fuses with rugged army influence and the wild, wild West, while classic military greens and lavish spice accents lead the charge. Navigate the Golden Coast with high-style adaptations of the officers parka, the denim Western shirt and nomadic patterns. A cowgirl message adds in elements of earthly landscapes.

3.1 PHILLIP LIM

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SAINT LAURENT

B O O K W ORM RE N EGA DE
Academic accents and nerd chic nuances collide with 90s grunge for a reinvention of the schoolgirl. Quirky retro prints and plaidsbring Ivy League style to California forging a brilliant concoction of clash and mismatch. The academic spirit exemplifies school pride in varsity-esque details. Voluminous urban wear items, from boxy bombers to sporty pleats, are pieced together in a boy-meets-girl manner. The schoolgirls uniform is transformed from traditional tartan to a dizzying graphic escapade. Accents of heavy metal bring the Nirvana listener to the halls of Stanford, where its hip to be square.

Gilded Vixen
The decadent air of Gothic glamour ushers in a new luxe spirit. The opulence of the noir provocateur is illuminated by ornate, golden baroque extravagance. Spending her days in dark lace and velvet, the renaissance vixen makes wearable art out of classic silhouettes. The nocturnal vamp wears head-to-toe leather in black and bitten berries. Plush appliqus, encrusted jewels and gem baubles decorate the dark beauty resurrecting a feeling of medieval romance. The tough girl goes ultra-casual with elements of edgy glamour and a new variation on rock aristocrat style.

DIESEL BLACK GOLD

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Mulberry Bliss
Look for new delight in the demure. The summer garden transitions to winter lavender, pearled gray and dusty mauve that enchant the femme believer. Dreamy silhouettes come to life in unexpected romanticism with a mix of androgynous looks reminiscent of both menswear and womenswear. Girlish silhouettes with a modern take accentuate a relaxed prim and proper tailored sensibility. Its all about taking the ordinary and adding a sprinkling of delicate lace and blocking of color. Soft and boyish intertwine for an airy interlacing of mystique and allure.

SANCTUARY

VANESSA BRUNO

key items

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CO N TE M P O R A RY
LEATHER Transformed for every girls wardrobe and was seen in all categories. VARSITY BOMBER A statement jacket that takes sporty to a new stylish level. FASHION LEGGING A must-have bottom that not only has ease but is vamped up. PULLOVER SWEATER A fall staple. Whimsical feel with graphics; intarsia patterns make it bold. THE JEAN The skinny fit as the priority; the newest accents are moto styling and zippers. STATEMENT KNITS The fabrication becomes the call-out. THE JODHPUR PANT Loose through the hips and fitted at the ankle; best in leather and knits. CIRCLE SKIRT The skirt twists the casual feel of fall with flirty movement. COLLARLESS WOVEN Taking the shirt to new dimensions. THE SHIFT DRESS A departure from structured looks, the shift dress is a softer silhouette that skims the body.

JU NIORS
SKINNY JEANS Jeggings: newness in wash, details, military, print and color EMBELLISHED JEANS Belts, back pocket and front treatment LEGGINGS Prints, textures, vegan leather THE JACKET Moto, military, mixed fabrics, embellished THE SHIRT Plaids, prints, new tunic length THE CARDIGAN From the cozy to the boyfriend THE PULLOVER SWEATER Textures, icons, intarsia and marled yarns THE SWEATSHIRT From cropped to tunic lengths, details matter TEXTURED KNITS Mixed media is major GRAPHIC TOPS Icons and verbiage; its not about the basic tee here

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G IR L S
NOVELTY SWEATSHIRTS Cropped, high/lows and tunics KNIT BOTTOMS Jeggings and leggings: color, prints, piecing and novelty fabrics THE SHIRT Plaid, denim, chambray, chiffon, and 2-fers; tunics emerge MIXED MEDIA TOPS Knit/woven, print/print, print/solid THE DRESS Drop waist, skaters, sweatshirt dresses and shifts emerge THE SKATER/SOFT SKIRTS Pleated and full circle SWEATERS Pullovers and cardigans in tunics and high/lows: marled yarns are key GRAPHIC TEES Graphics explode, conversational prints and verbiage speaks volumes; high/lows, banded bottoms and tunics FASHION JACKETS/VEST Moto, baseball, military and contrast sleeve denim jackets: the statement finishing piece SKINNY JEANS Thick stitching, novelty washes, coating, flocking, foils, discharge prints and embellishments

BET T E R/MODE RAT E U P DAT E

PRINTED SWEATER Intarsias are newest; animal faces adorn. The pullover picks up steam, but cardigans still count THE SWEATSHIRT The newest statement top in nontraditional ways MIXED MEDIA TOP Faux leather mixing the key call-out, knit/woven, print/print, 2-fers THE BLOUSE The button-front gets updates with faux leather trims, colorblock, lace and Western THE NOVELTY JACKET Denim (nontraditional with contrast sleeves, etc.), bombers, military styles, motos and knit blazers BACK TO BLUES Its all about washes in denim with the boot, straight jeggings and skinny all in the equation. Chambray shirtings keep the blues head-to-toe NOVELTY BOTTOMS Coatings and subtle prints, jacquards, flocking, side detailing, embellishments and cargos. Color continues with black, navy, oxblood, olive green, and gray THE DRESS Sheath, shift, drop waist, peplum, faux leather trims and lace

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ACC E SSO R IE S
THE LONG NECKLACE Pendants, tassels, ropes, lariats, rosaries THE BUTTON EARRING Faceted stones, jewels, critters THE BRACELET BAR Open-end bangles, leather with hardware, stretch with icons or words THE MIDI/KNUCKLE RING Multiples, icons THE BARREL BAG Tassels, colorblock, convertibles THE BACKPACK Novelty prints, studs and stones THE CAP Baseball, captains, jockey, newsboy THE PANT BELT Worn over coats, medium widths, jeweled, critter, and metal buckles THE BEANIE Slouch, pom-poms, novelty details THE INFINITY SCARF Lurex, fringe, pointelle, dip-dye, lightweight, mixed media THE SLOUCH SOCK Chunky, soft, textured, camp looks TECHNO CRAZE Phone covers, wallet/wristlets, backup chargers, e-reader/iPad cases

PRINTS & PATTERNS

Critters, cosmic, animal skins from snake to leopard, digitized, florals, stripes, Navajo, skulls, crosses, plaids, checks, dip-dyes, ombr, camo, animal faces, paisley, intarsia, conversational prints, verbiage

DETAILS
Vegan leather trims, hardware, quilting, laser cuts and perforations, exposed zippers, studs and stones, piping, elbow patches, cargo pockets, embroidery, epaulettes, lurex and metallic, coating, tassels, jewels and pearls, destruction, flocking, colorblocking

FABRICS
French terry, leather and vegan leather, fine gauge, pont, chambray, chiffon, tweed, marled yarns and hatchi, lace, mesh, brocade, denim, boucl, flannel, burnout velvet, jacquard, corduroy

COLOR
White/black, shades of gray from pearl to charcoal, oxblood, tomato red, navy, olive green to emerald, rust, sienna, berry tones, mustard, camel, cobalt, indigo blues, purple to plums

CONTACT US
SANDY RICHMAN President 213.362.0951 sandy@directiveswest.com RACHAEL ROBBINS KACHKO Merchandise Manager Contemporary Sportswear 213.362.0959 rachael@directiveswest.com PAULA LOEVNER Merchandise Manager Better Sportswear 213.362.0958 paula@directiveswest.com CARRIE HARRIS Merchandise Manager Junior Separates and Dresses 213.362.0950 carrie@directiveswest.com TONYA KINSEY Merchandise Manager Accessories/Footwear 213.362.0973 tonya@directiveswest.com SUNNIE MYUNG Manager Market Research/ Business Development 213.362.0953 sunnie@directiveswest.com DEBBIE WAGGENER Market Analyst Girls 4-16 213.362.0969 debbie@directiveswest.com ESTEFANIA CHO Assistant Market Research Analyst 213.362.0952 echo@directiveswest.com LAURIE BAILIE Associate Market Analyst Accessories/Footwear/Swim 213.362.0961 laurie@directiveswest.com SHELDA HARTWELL-HALE Vice President 213.362.0957 shelda@directiveswest.com NAYIRI MAMPOURIAN Associate Market Analyst Contemporary Sportswear 213.236.0962 nayiri@directiveswest.com MONICA RUISECO Market Analyst Moderate Update and Dresses 213.627.8306 monica@directiveswest.com HALLE REDMAN Merchandise Manager Junior Related Separates/ Denim/Active/Plus 213.362.0960 halle@directiveswest.com

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