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For the Partial fulfillment for the Degree Of Master of Business Administration Punjab TechnicalUniversity (2011-2013)
CHANDIGARH GROUP OF COLLEGES GHARUAN , MOHALI (PUNJAB)
Under the guidance of: Name of the Project guide:Dr. Harleen kaur Designation :-Assistant Professor Department:- CGC
Submitted by: Name of the researcher:Dheeraj Gupta Class/Semester :-Mba 3rd Uni. Roll no.:-1172897
This information has been purely used for academic purpose. JAMMU. I also declare that all information gathered by me during the course of the project will be kept strictly confidential and will not be disclosed without the prior consent of JAIBEVERAGES PVT. LTD. LTD . BARI BRAHMANA. GHAURAN. 1172897 . Facts and figures published in this report are based on my own findings and experience at JAIBEVERAGES PVT. DHEERAJ GUPTA ROLL NO. MOHALI hereby declare that all information.BARI BRAHMANA JAMMU.DECLARATION I DHEERAJ GUPTA a student of MASTER IN BUISNESS ADMINSTRATION. CHANDIGARH GROUP OF COLLEGES.
Dr. Name of teacher guide:-Dr. Professor Department :. The work done by him/her has not been submitted elsewhere and is a part for fulfillment of MBA degree.HarleenKaur Designation:.Asst. Rajeev Khosla DESIGNATION:-HOD DEPARTMENT:-CGC .A COMPARATIVE ANALYSIS OF PEPSI V/s COCA COLA IN JAMMU”under my supervision for the fulfillment of the degree of Master of Business Administration.CGC COUNTERSIGNED HEAD OF THE DEPARTMENT:. Dheeraj Gupta has done the SUMMER TRAINING PROJECT entitled“A STUDY ON RETAILERS PERCEPTION REGARDING SOFT DRINKS.TO WHOMSOEVER IT MAY CONCERN This is to certify that Mr.
)for the period of Eight weeks in Jammu. LTD. through the process of management. LTD. Jammu. this study can be of some help to the pepsi company of his product and service . The essential equipment of a project this that. It can be case study where a problem has been dealt with. analysis and interpretation of data leading to valid conclusion. My summer training has placedinPEPSI CO (JAI BEVERAGES PVT. I hope.. The study can deal with small or big issues in any division of an organization. it should contain scientific collection of data. Project is an essential part in MBA curriculum. It enables the student to share the real experience in industry & Market. The topic of my project was ““A STUDY ON RETAILERS PERCEPTION REGARDING SOFT DRINKS.A COMPARATIVE ANALYSIS OF PEPSI V/s COCA COLA IN JAMMU” in Jammu cityatJAI BEVERAGES PVT. This project report tends to give a sharp picture of the telecom industry.PREFACE A project is a scientific and systematic study of real issues on a problem with the application of management concept and skills.
SOFT DRINK About The Soft Drink Inventor Of Soda Water THE MAIN BRANDS IN THE INDIAN SOFT DRINK MARKET 1-9 2-3 4 5-8 8 9 2 HISTORY Historyof Pepsi History (world context) History (Indian context) 10-24 11-12 13-22 23 .Table of CONTENTS Chapter Title Pag e no Certificate Acknowledgement Pepsi bottling plant at Jammu List of abbreviations List of tables 1 Introduction Introduction Of CEO of Pepsi co .ltd Introduction TO THE PRODUCT.
The Company 23 SOFT DRINKS PRODUCED BY PEPSI INCLUDE (WORLD 23-24 WIDE ) 3 RESEARCH METHODOLOGY RESEARCH DESIGN SAMPLING PLAN DATA COLLECTION 25-27 26 26 26 POPULATION SAMPLING UNIT SAMPLING FRAME SAMPLING TECHNIQUE SAMPLING SIZE NEED OF THE STUDY 26 27 27 27 27 27 4 5 Objective 28 Data analysis and interpretation analysis and interpretation 29-43 30-43 44-46 45 46 47-48 6 Suggestions And Findings Finding of the study Suggestion 7 Webliography Bibliography .
Jammu-181133 Phones:220284. Janpath.8 Questionnaire 49-54 PEPSI BOTTLING PLANT AT JAMMU A) NAME OF THE UNIT JAI BEVERAGES PVT.221384 Fax:01923-20183-20184 E-mail:firstname.lastname@example.org Website: www. 3353625. LTD B) LOCATION/ ADDRESS OF THE UNIT Sidco Industrial Complex.vsnl. Fax: 3324769 . Bari Brahmana. New Delhi-110001 Phones: 3321098.net. Office:52.com Regd. Ismailpur Road.jaibeverages.
.the Jaipuria family. The direct.C) HISTORY OF THE UNIT AND PRESENT POSITION The year was 1999 and Pepsi Company in India was very eager to improve its xtremely poor market share(less than 3% in the state of Jammu and Kashmir). The new beverages plant having state of art machinery from Krones. Jai beverages pvt. work has been done to grow more trees within the premises.) and an ultra modern plant which releases all the effluent water after full treatment at a very reasonable. C. Ltd. employees and stake-holders. Further. sprawling compound of erstwhile M/S HINUSTAN LEVERS LTD. and much under the pollution boards max acceptable BOD and COD levels. he took a bold step and went ahead with acceptingthe challenge and taking the franchise in the name of his elder son-Mr. and is again growing. exchequer has already crossed an amount of Rs. 361 lakhs.From the day of the decision to this day in 2007. a prestigious unit in J&K. work is on to stop all the treated effluent going out and instead to utilize this water internally for horticulture. consumers. and the state in general. Ltd. Tula IDMS etc among the Indian manufacturers. the company has been formed. 27. In this short span of time. coming of the Jai beverages pvt. KHS. Gaulin & Magplast among the international industrial giants and Hildon. in the line with the universal endeavor of making the earth green. O&H. Taken over from a supportive SIDCO. Ltd. In the other words. In short. Was born. the noninductive climatein the state for a new business venture. customers. Into the state of J&K and surely made a big mark into the industrialization of the state with many big industrial houses watching eagerly the outcome of this prestigious unit. The fully automatic plant is being run by team of professionals who have already made a mark for themselves by creating history in the international Pepsi system by achieving the gold medal in the first year of operations from over 400 plants worldwide. after an initial investment of Rs.and Jai Beverages Pvt. Anurag Jaipuria. has been established with full backing of the ministry of Industries (J&K govt. there has been an upsurge in the economy of the people of the area in particular. the water is being put back in to the earth to retain the water table. there has been no looking back. That was when it approached the soft drink maestros of India. In fact. With coming of this prestigious plant.K Jaipuria inparticulars.1 crores. D) COMPANY’S VISION “To be the best consumer products company in the eyes of our suppliers. for starting a plant in J&K in spite of all the odds. The group has 22 Pepsi’s bottling plant in India and Nepal. is a part of diversified Jaipuria group being the major franchise of the Pepsi in India. The once semi deserted main road of the industrial Complex has become very busy and would soon be required to be widened. and indirect employment generated by the unit has already surpassed a figure of 650 and is growing steadily. The excise deposited to the govt.
co. . LTDfor giving me helpful information to complete this project (Research). Finally I would like thank all lecturers. My heart full thanks to the whole staff and customers (Corporate) of Reliance Communication Ltd. First of all. I would to thank Dr. Harleenkaur Assistant Professor of Chandigarh Group of Colleges Gharuan for giving me this opportunity to do this project and learn from it.com.www. who gave me continuous support in every possible manner to gain practical knowledge in Industry. Manohar Gupta (TDM) &Mr. I express my sincere thanks to Mr.pepsi. I am thankful to JAI BEVERAGES PVT.ACKNOWLEDGEMENT I would like to express my sincere thanks to all those instrumental in this project Work.Rajat Mahajan (Marketing Development Manager) for helping me in giving me all relevant information about the product and service. friends and my family for the kind of support and to all who directly or indirectly helped me in preparing this project report and special thanks to website.
Date: Place:Jammu Dheeraj Gupta Lists of Abbreviations CEO BCG CFO TDM USIBC PVT. FDA HFCS PBG PFSI PFI CHIEF EXECUTIVE OFFICER BOSTON CONSULTING GROUP CHIEF FINANCIAL OFFICER TERRITORY DEVELOPMENT MANAGER UNITED STATES-INDIA BUISNESS COUNCIL PRIVATE FOOD AND DRUG ADMINISTATION HIGH FRUCTOSE CORN SYRUP PEPSI BOTTLING GROUP PEPSICO FOOD SERVICE INTERNATIONAL PEPSICO FOOD INTERNATIONAL .
4 Table 5.1 Table 5.11 41 Table 5.7 Table 5.9 Page no 30 31 32 33 34 35 36 37 38 39 (A) Supply needle by Pepsi retailers? (B) Supply needle by Coke retailers Mode of payment to purchase soft drinks Satisfaction level of retailers regarding supply of Pepsi Satisfaction level of retailers regarding supply of Coke Trade schemes offered to retailers by different soft drink companies Consumer promotions offered by which company is good in your opinion Influence of TV ads on sales of Pepsi Influence of TV ads on sales of Coke Satisfaction level of retailers regarding maintenance of Pepsi Visi cooler Satisfaction level of retailers regarding maintenance of Pepsi Visi cooler Table 5.6 Table 5.2 Table 5.10 40 Table 5.5 Table 5.4 Table 5.8 Table 5.3 Table 5.13 43 .Lists of Tables S no. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Table name Retailers in soft drink business Retailers doing business with soft drink companies What are your sales in terms of bottle per day in your shop Chapter Table 5.12 42 Table 5.
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