#TedxMadrid

TedxChange

By Tweet Category

Date: 04/03/2013

Analysis of the session '#TedxMadridChange' created with Tweet Category

OVERVIEW

Session #TedxMadridChange

Statistics

Categories total tweets

222
Retweets Links

90
Replies Pictures

users

116 18

Tweets Checkins

74 0

4

10

Category Halima Hima Links Pictures Sekh & Sikha Otros Roger Thurow Julie Dixon Debate Rest of categories

2.547.162 Impressions
Potential impact

Tweets per user

2,5

Total tweets 54 32 23 21 18 16 13 10 35

% 24 14 10 9 8 7 6 5 16

Original Tweets 19 18 10 5 12 8 6 9 19

RT 35 14 13 16 6 8 7 1 16

Users 35 28 14 19 15 11 10 5 30

274.946 Users
Potential reach

Followers per user

3.055

Charts
num. tweets

Most Active Users
87

LaCasaEncendida
tweets

82

29

74266
QueverenMadrid
26 14 5
12:42 3 apr

followers

tweets followers

23

4
13:44

268

1
14:46

0
15:48

2
16:50 17:52 18:54 19:56 20:58

time

cruzarantxa
tweets followers

num. users
14

19

11

365

12

7

7 5 4 2 4

7

4
3 2 >10000

JaviGarriz
tweets followers

9

116

2

2

0-50

50-100

100-150

150-200

200-250

250-300

300-400

400-500

500-750

750-1000

1000-1500

1500-5000 5000-10000

num. followers

5 6

ValcarcelDiana
tweets followers

9

num. tweets per user

273

LeopoldoRoldanP
tweets followers

>5 5 4 3 2 1 2 3 6

7

8

620

10 62
num. users

7

TEDxMadrid
tweets followers

6

2947

Analysis of the session '#TedxMadridChange' created with Tweet Category

1

CATEGORIES
Categories Rankings Potential Reach Halima Hima Pictures Debate Number of impressions Halima Hima Pictures Debate Number of users Halima Hima Links Sekh & Sikha Number of tweets Halima Hima Links Otros Retweets Halima Hima Sekh & Sikha Links

4 5

Roger Thurow Cathleen Kavenly

4 5

Roger Thurow Cathleen Kavenly

4 5

Otros Pictures

4 5

Pictures Debate

4 5

Pictures Roger Thurow

Charts Impressions per category Tweets per category Users per category

Categories Rankings Category Halima Hima Links Pictures Sekh & Sikha Otros Roger Thurow Julie Dixon Debate Cathleen Kavenly Antonella Broglia David Fasanya Melinda Gates Replies Non categorized Positivos Total tweets 54 32 23 21 18 16 13 10 8 7 6 6 4 3 1 % 24 14 10 9 8 7 6 5 4 3 3 3 2 1 0 Original Tweets 19 18 10 5 12 8 6 9 5 2 2 5 4 0 1 RT 35 14 13 16 6 8 7 1 3 5 4 1 0 3 0 Users 35 28 14 19 15 11 10 5 5 7 6 5 4 2 1 Impressions 592.968 171.436 312.944 160.889 161.045 226.368 156.320 299.709 226.181 80.310 74.990 77.663 2.236 3.483 620 Potential Reach 216.812 167.940 88.692 86.258 85.891 77.197 81.421 76.181 77.381 80.310 74.990 77.043 2.236 3.215 620 Tweets/ User 1,5 1,1 1,6 1,1 1,2 1,5 1,3 2,0 1,6 1,0 1,0 1,2 1,0 1,5 1,0 Followers/ User 6.194 5.997 6.335 4.539 5.726 7.017 8.142 15.236 15.476 11.472 12.498 15.408 559 1.607 620

Analysis of the session '#TedxMadridChange' created with Tweet Category

2

USERS
Statistics

90
Number of users Top 5 users Most active users
LaCasaEncendida

6,4
Number of users per category

2,5
Number of tweets per user

28.302
Number of impressions per user

Most popular users
unicef_es

Users with the highest impact
LaCasaEncendida

29
tweets QueverenMadrid

132.819
followers LaCasaEncendida

2.153.714
impressions unicef_es

23
tweets cruzarantxa

74.266
followers LaDigitalRadio

265.638
impressions TEDxMadrid

11
tweets

8.256
followers

17.682
impressions

4 5

JaviGarriz

9
tweets ValcarcelDiana

4 5

nacho_uriarte

7.113
followers papasehijos

4 5

rubencalvo

16.015
impressions LaDigitalRadio

9
tweets

6.893
followers

8.256
impressions

Most participative users
QueverenMadrid

Retwitters
QueverenMadrid

Most original users
LaCasaEncendida

12
num. categories LaCasaEncendida JaviGarriz

23
num. of RTs ValcarcelDiana

29
original tweets

11
num. categories JaviGarriz martaghermida

8
num. of RTs cruzarantxa

9
original tweets

6
num. categories

5
num. of RTs

7
original tweets

4 5
Charts

LeopoldoRoldanP

5
num. categories ValcarcelDiana

4 5

Kamalagermanhes

4
num. of RTs cruzarantxa

4 5

LeopoldoRoldanP

5
original tweets LeoGutson

5
num. categories

4
num. of RTs

4
original tweets

3055
Followers per user HIGH INFLUENCE

30

12 2
influence level
Very low 0 to 10 followers Low 10 to 50 followers Medium-low 50 to 200 followers Medium 200 to 500 followers

15

14

12 5

Medium-high High 500 to 1000 1000 to 5000 followers followers

Very high >5000 followers

Analysis of the session '#TedxMadridChange' created with Tweet Category

3

Annexes

TWEETS BY CATEGORY
Category

Halima Hima
Tweets relacionados con la intervención de Halima Hima

Most Active Users

19
tweets Tweets from this category

35
users

35
retweets

216.812 592.968
potential reach potential impact

0,5
tweets / user

1. LaCasaEncendida 2. ValcarcelDiana 3. QueverenMadrid 4. martaghermida 5. JaviGarriz

La Casa Encendida @LaCasaEncendida

16:27 - 03 Apr 13

La Casa Encendida @LaCasaEncendida

16:32 - 03 Apr 13

Sube al escenario Halima Hima, de Nigeria #TEDxMadridChange

La prosperidad de mi país dependía de la educación de las niñas. Halima Hima #TEDxMadridChange

Diana UNICEF @ValcarcelDiana

16:33 - 03 Apr 13

La Casa Encendida @LaCasaEncendida

16:36 - 03 Apr 13

#TEDxMadridChange Halima Hima, parlamento jóvenes Níger "de mis padres aprendí la necesidad del conocimiento,la humildad y el propósito"

Change begins with a person, and it was my duty to contribute to that change. Halima Hima #TEDxMadridChange

centro fisiocenter @cfisiocenter

16:36 - 03 Apr 13

Enric @enriclcodinas

16:36 - 03 Apr 13

#TEDxMadridChange Halima Hima: el cambio ha de nacer de uno mismo.

"@LaCasaEncendida: La prosperidad de mi país dependía de la educación de las niñas. Halima Hima #TEDxMadridChange" @RaholaOficial

Diana UNICEF @ValcarcelDiana

16:37 - 03 Apr 13

Diana UNICEF @ValcarcelDiana
"Education is light" #TEDxMadridChange

16:39 - 03 Apr 13

"Escuché que el cambio muchas veces empieza por una persona y yo tenía una responsabilidad",Halima Hima,Níger #TEDxMadridChange.Gran verdad!

Joyantigua @Joyantigua

16:39 - 03 Apr 13

La Casa Encendida @LaCasaEncendida

16:41 - 03 Apr 13

#megusta"@LaCasaEncendida: Change begins with a person, and it was my duty to contribute to that change. Halima Hima #TEDxMadridChange"

Si las palabras son tan poderosas, ¿por qué las ignoramos cuando se trata de mujeres? Halima Hima #TEDxMadridChange

@leopoldoroldanp @LeopoldoRoldanP

16:43 - 03 Apr 13

David Calabaza @dcalabaza

16:43 - 03 Apr 13

Nos encanta esa frase: "Escuché que el cambio muchas veces empieza por una persona y yo tenía una responsabilidad" ...en #TEDxMadridChange

#tedxchange Watching Halima. Women are the future for Africa! #TEDxMadridChange @TEDxChange #positivedisruption

La Casa Encendida @LaCasaEncendida

16:43 - 03 Apr 13

Diana UNICEF @ValcarcelDiana

16:44 - 03 Apr 13

Tienen que desaparecer nuestras ideas preconcebidas sobre la mujer rural y sólo entonces empezará el cambio. Halima Hima #TEDxMadridChange

Halima Hima dice que tenemos que "deconstruir" nuestros conceptos y esquemas para avanzar #TEDxMadridChange

Diana UNICEF @ValcarcelDiana

16:48 - 03 Apr 13

Fernando Buzi @fernandobuzi

16:54 - 03 Apr 13

"Estoy aquí para que las mujeres que ni salen en los mapas puedan soñar y hacer realidad sus deseos", Halima Hima, Níger #TEDxMadridChange

Muslim Africa not secular Africa. Urban Africa not Rural Africa. Halima not African womEn. The danger of a single story. #TEDxMadridChange

Analysis of the session '#TedxMadridChange' created with Tweet Category

5

Patricia de Cárcer @PCarcer

16:55 - 03 Apr 13

Raffaella Toticchi @Rae2it

17:11 - 03 Apr 13

"@LaCasaEncendida: Si las palabras son tan poderosas, ¿por qué las ignoramos cuando se trata de mujeres? Halima Hima #TEDxMadridChange"

Las personas más pobres en África son las que tienen tierras? #TEDxMadridChange

La Casa Encendida @LaCasaEncendida

17:14 - 03 Apr 13

Consider this statement: "Hungry agricultural producers" How can it be possible? It becomes obscene. #TEDxMadridChange

Analysis of the session '#TedxMadridChange' created with Tweet Category

6

TWEETS BY CATEGORY
Category

Sekh & Sikha
Tweets relacionados con la intervención de Sekh y Sikha

Most Active Users

5
tweets Tweets from this category

19
users

16
retweets

86.258 160.889
potential reach potential impact

0,3
tweets / user

1. LaCasaEncendida 2. cruzarantxa 3. Agevia 4. Aniteandot 5. BajoLaLluviaHm

La Casa Encendida @LaCasaEncendida

17:23 - 03 Apr 13

Cristina E. Lozano @CristinaELozano

17:26 - 03 Apr 13

"No hay que esperar a la suerte, hay que hacer algo" Salim Sekh y Sikha Patra #TEDxMadridChange

"No hay que esperar a la suerte, hay que hacer algo" Salim Sekh y Sikha Patra #TEDxMadridChange vía @LaCasaEncendida

La Casa Encendida @LaCasaEncendida

17:27 - 03 Apr 13

Raffaella Toticchi @Rae2it

17:29 - 03 Apr 13

Salim Shekh and Sikha are two kids who made they community aware about polio and now the disease is eradicated. #TEDxMadridChange

Inspiradores Salim Sekh y Sikha Patra en #TEDxMadridChange: "El único destino que hay es el que nosotros creamos".

Editorial Innisfree @Ed_Innisfree

17:44 - 03 Apr 13

"No hay que esperar a la suerte, hay que hacer algo" Salim Sekh y Sikha Patra #TEDxMadridChange

Analysis of the session '#TedxMadridChange' created with Tweet Category

8

TWEETS BY CATEGORY
Category

Roger Thurow
Tweets relacionados con la intervención de Roger Thurow

Most Active Users

8
tweets Tweets from this category

11
users

8
retweets

77.197 226.368
potential reach potential impact

0,7
tweets / user

1. LaCasaEncendida 2. QueverenMadrid 3. cruzarantxa 4. dcalabaza 5. EvaCereceda

La Casa Encendida @LaCasaEncendida

17:00 - 03 Apr 13

Diana UNICEF @ValcarcelDiana

17:05 - 03 Apr 13

Roger Thurow comienza su ponencia hablando de la hambruna de Etiopía de 2003. #TEDxMadridChange

Roger Thurow: "Mirar a los ojos de alguien que muere de hambre se convierte en una enfermedad del alma" #TEDxMadridChange

La Casa Encendida @LaCasaEncendida

17:09 - 03 Apr 13

David Calabaza @dcalabaza

17:09 - 03 Apr 13

No prestamos atención a los pequeños campesinos, que ofrecen productos de mejor calidad. Roger Thurow #TEDxMadridChange

Hunger is not fair on XXI century. Listening @RogerThurow #TEDxMadridChange #tedxchange #tedxvalladolid

Arantxa Cruz @cruzarantxa

17:13 - 03 Apr 13

Raffaella Toticchi @Rae2it

17:15 - 03 Apr 13

"Cómo es posible que un productor agrícola pase hambre?" Roger Thurow habla de Etiopía #TEDxMadridChange

Lugares comunes sobre África en la charla de @rogerthurow al menos en la versión en castellano. #TEDxMadridChange

La Casa Encendida @LaCasaEncendida

17:18 - 03 Apr 13

Arantxa Cruz @cruzarantxa

17:20 - 03 Apr 13

Si pretendemos solucionar el problema del hambre es imprescindible creer en los pequeños agricultores. Roger Thurow. #TEDxMadridChange

"Hagamos entre todos que nadie muera de hambre" Roger Thurow #TEDxMadridChange #TEDxChange

Analysis of the session '#TedxMadridChange' created with Tweet Category

10

TWEETS BY CATEGORY
Category

Julie Dixon
Tweets relacionados con la intervención de Julie Dixon

Most Active Users

6
tweets Tweets from this category

10
users

7
retweets

81.421 156.320
potential reach potential impact

0,6
tweets / user

1. LaCasaEncendida 2. QueverenMadrid 3. cruzarantxa 4. AntonioBlancoP 5. Carrilero_Alex

La Casa Encendida @LaCasaEncendida

17:33 - 03 Apr 13

La Casa Encendida @LaCasaEncendida

17:34 - 03 Apr 13

A todos les gustan las causas de Facebook pero, ¿realmente sirve de algo? Julie Dixon #TEDxMadridChange

Los medios sociales han redefinido el concepto de solidaridad entre las personas. Julie Dixon #TEDxMadridChange

Arantxa Cruz @cruzarantxa

17:35 - 03 Apr 13

Arantxa Cruz @cruzarantxa

17:40 - 03 Apr 13

"La influencia es tan importante como el dinero cuando se trata de apoyar una causa" Julie Dixon #TEDxMadridChange #TEDxChange

"Pide a las personas que actúen, que se preocupen" Julie Dixon #TEDxMadridChange #TEDxChange

Editorial Innisfree @Ed_Innisfree

17:45 - 03 Apr 13

a.iniesta @albertoiniestaa

17:50 - 03 Apr 13

"@cr"Pide a las personas que actúen, que se preocupen" Julie Dixon #TEDxMadridChange #TEDxChange

"@LaCasaEncendida: A todos les gustan las causas de Facebook pero, ¿realmente sirve de algo? Julie Dixon #TEDxMadridChange"

Analysis of the session '#TedxMadridChange' created with Tweet Category

12

TWEETS BY CATEGORY
Category

Cathleen Kavenly
Tweets relacionados con la intervención de Cathleen Kavenly

Most Active Users

5
tweets Tweets from this category

5
users

3
retweets

77.381 226.181
potential reach potential impact

1,0
tweets / user

1. LaCasaEncendida 2. QueverenMadrid 3. ValcarcelDiana 4. cfisiocenter 5. digitalcual

La Casa Encendida @LaCasaEncendida

16:13 - 03 Apr 13

La Casa Encendida @LaCasaEncendida

16:21 - 03 Apr 13

Cathleen Kavenly explica en su ponencia la actitud de los cristianos ante el VIH #TEDxMadridChange

La religión católica ha dado pasos en los últimos años concienciándose en el uso de anticonceptivos. Cathleen Kavenly #TEDxMadridChange

La Casa Encendida @LaCasaEncendida

16:22 - 03 Apr 13

Diana UNICEF @ValcarcelDiana

16:27 - 03 Apr 13

We have to respect each other because we are creatures of God and God loves us. Cathleen Kavenly #TEDxMadridChange

#TEDxMadridChange Cathleen Kaveny, teóloga, explica la "disrupción positiva" que pueden hacer los creyentes y los cambios que percibe

Manu Arenas @digitalcual

16:51 - 03 Apr 13

#TEDxMadridChange el #crowdfunding como instrumento para hacer realidad la revolucion #digital post #industrial

Analysis of the session '#TedxMadridChange' created with Tweet Category

14

TWEETS BY CATEGORY
Category

Antonella Broglia
Tweets relacionados con la intervención de Antonella Broglia

Most Active Users

2
tweets Tweets from this category

7
users

5
retweets

80.310
potential reach

80.310
potential impact

0,3
tweets / user

1. AlessA7XMdrz 2. Dithern 3. JaviGarriz 4. Kamalagermanhes 5. LaCasaEncendida

La Casa Encendida @LaCasaEncendida

15:33 - 03 Apr 13

Ernesto Gonzalo @Dithern

15:41 - 03 Apr 13

La comunicación es muy importante para el cambio. @antonellabro #TEDxMadridChange

"@LaCasaEncendida: La comunicación es muy importante para el cambio. @antonellabro #TEDxMadridChange"

Analysis of the session '#TedxMadridChange' created with Tweet Category

16

TWEETS BY CATEGORY
Category

David Fasanya
Tweets relacionados con la intervención de David Fasanya

Most Active Users

2
tweets Tweets from this category

6
users

4
retweets

74.990
potential reach

74.990
potential impact

0,3
tweets / user

1. JaviGarriz 2. LaCasaEncendida 3. QueverenMadrid 4. ReThink_Culture 5. fernandobuzi

La Casa Encendida @LaCasaEncendida

16:55 - 03 Apr 13

Fernando Buzi @fernandobuzi

17:36 - 03 Apr 13

David Fasanya is now on stage: "Posting on Facebook does not change anything." #TEDxMadridChange

"La influencia puede ser tan importante como el dinero." Comentarlo en Facebook puede ser util al final! ;-) #TEDxMadridChange

Analysis of the session '#TedxMadridChange' created with Tweet Category

18

TWEETS BY CATEGORY
Category

Melinda Gates
Tweets relacionados con la intervención de Melinda Gates

Most Active Users

5
tweets Tweets from this category

5
users

1
retweets

77.043
potential reach

77.663
potential impact

1,0
tweets / user

1. LeopoldoRoldanP 2. LaCasaEncendida 3. LeoGutson 4. QueverenMadrid 5. digitalcual

@leopoldoroldanp @LeopoldoRoldanP

15:45 - 03 Apr 13

La Casa Encendida @LaCasaEncendida

16:01 - 03 Apr 13

A las 18h comienza #TEDxMadridChange con @melindagates como organizadora y presentadora de esta "Disrupción positiva" en @LaCasaEncendida.

Iniciamos #TEDxMadridChange con la bienvenida de Melinda Gates.

@leopoldoroldanp @LeopoldoRoldanP

16:03 - 03 Apr 13

Manu Arenas @digitalcual

16:26 - 03 Apr 13

Ya comienza #TEDxMadridChange y su 'Disrupción Positiva' con @MelindaGates en el escenario; el equipo #TEDxBurgos atento? @RuSardi @PazRdn

#TEDxMadridChange sacar a dios fuera del individuo ha convertido la religion en un instrumento para controlar mentes en vez de construirlas

Leo Gutson @LeoGutson

17:00 - 03 Apr 13

#TEDxMadridchange excellent presentation of Catapult by @melindagates

Analysis of the session '#TedxMadridChange' created with Tweet Category

20

Glossary

Page 1: General Overview: This page shows at a glance the evolution and the global statistics of the session. Statistics − Number of Tweets: Total number of Tweets sent during the session, RTs and replies included. It is shown below, a breakdown of the types of tweets: original tweets (those containing text only) tweets with links, retweets, conversations (tweets as part of a conversation between several users), check-ins and photos. - Number of users: Total number of users who participated in the session using the given hashtag. It also includes users who only sent RTs. - Potential Impact: Number of impressions of the hashtag, which is the number of times that people could have seen the hashtag. This is important because it tells you how many times it has been possible to visualize the hashtag. This number is calculated by multiplying the number of followers of each user by the number of number of Tweets and adding those results. Example: If a user sends 2 tweets and he has 100 followers, the number of impressions generated by the users would be 200. If another user sends 3 tweets and he has 50 followers, the number of impressions generated by this person would be 150 which would make a total of 350 impressions of the session. - Potential Reach: Number of users who have been unable to see the hashtag and could have been impacted by the hashtag. This number is calculated by adding all the followers of each user who participated in the session. Using the previous example, if the session had 2 users, one with 100 followers and the other one with 50, the reach will be 150 followers, regardless of the number of tweets sent. IMPORTANT: both the impact and reach are 'potential' because not everyone may have seen the hashtag and users can have other users in common. - Average number of Tweets per user: this number is the average of Tweets sent per each user. This number is calculated by dividing the number of tweets between the number of users who have participated. RTs included. - Average followers per user: the average number of followers that users of the session have. This figure indicates how influential are the participants in our session. Given that the average number of followers that a Twitter user has is about 250, you can calculate if participants in your session exceed that average. This number is calculated by dividing the sum of followers by the number of users who have participated. - Difference between “Total Tweets” and Tweets: The “Total Tweets” include RTs, links, replies, links and 'Tweets'. 'Tweets' are the ones containing only text. ChaRTs There are different types of graphs in the report Tweet Category: − Temporal Evolution: shows the time evolution of the tweets sent by users. Tweet Category takes the first and last tweet and draws the timeline of the session. Thanks to this chart you will be able to identify the moment people tweeted the most or the least. − Influence of Users: shows the influence of the users who participated in the session. On the vertical axis you will find the total number of users and on the horizontal one, the number of followers of those users. As we move to the right part of the graph you will see the users who have a greater number of followers and therefore influence. The higher the columns on the right, the higher influence of your users. − User activity: shows the number of tweets sent by users. The vertical axis shows the number of tweets sent and the horizontal one the number of users who have participated. Page 2: Statistics of the categories: on this page you will find the detailed statistics for each category.

Rankings of categories: This ranking shows which categories have reached the top 5 according to several statistics. It is interesting to note that although a category may have a greater number of tweets that another one, it could have a minor number of impressions (lower impact). The rankings show the categories with the highest reach, impact, number of users, number of tweets and number of RTs.

Analysis of the session '#TedxMadridChange' created with Tweet Category

22

ChaRTs: − Impact by category: This graph shows which category has the highest number of impressions and therefore the highest impact. − Tweets by category Chart: This chart shows which category has the highest number of total tweets. − Users by category Chart: This chart shows which category has the highest number of users. Table of categories: This table shows detailed statistics for each category; these statistics are the same variables as the global statistics of the session but applied to each of the category. Thus you can see which category gets more impact, more users, and so on. It is worth taking a second to consider this table as very interesting conclusions can be obtained from it. Page 3: User Rankings Tweet Category offers different kinds of user rankings: − Most active users: the ones who tweeted the most using the hashtag. RTs included. − Most popular users: the ones who have the highest number of followers in the session. − Users with the highest impact: the ones who generated the highest number of impressions. − Most participative users: the ones who participated in more categories. − Most retweeter users: the ones who sent the highest number of RTs. − Most original users: the ones who sent the highest number of original tweets (No RTs).

Analysis of the session '#TedxMadridChange' created with Tweet Category

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