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How to Share (And Monetize) Your Advice, Content and Expertise with the World
by Brendon Burchard
www.ExpertsAcademy.com Copyright © 2007-2013 The Burchard Group LLC. All rights reserved. This ebook contains proprietary content and must not be duplicated, distributed, or trained from without written permission. No portion of this material may be shared or reproduced in any manner under any circumstance whatsoever without advance written permission from The Burchard Group LLC. For permissions requests, contact: The Burchard Group LLC P.O. Box 5368 Portland, OR 97228 Phone: 1-800-816-8528 Legal and Earnings Disclaimer We’ve taken every effort to ensure we accurately represent these strategies and their potential to help you grow your business. However, we do not purport this as a “get rich scheme” and there is no guarantee that you will earn any money using the techniques displayed here. Your level of success in attaining similar results is dependent upon a number of factors including your skill, knowledge, ability, dedication, personality, market, business savvy, business focus, business goals, audience, partners, and financial situation. Because these factors differ according to individuals, we cannot and do not guarantee your success, income level, or ability to earn revenue with any of our ideas or materials. Any forward-looking or financial statements outlined here are simply our expectations or forecasts for future potential, and thus are not promises or standards for actual or typical performance. These statements are simply our opinion or experience. As stipulated by law, no future guarantees can be made that you will achieve any results or make any money from our information, and we offer no professional legal or financial advice in this program. No portion of this material is intended to offer legal, professional, personal or financial advice. The information contained herein cannot replace or substitute for the services of trained professionals in any field, including, but not limited to, financial or legal matters. Under no circumstances, will Brendon Burchard or The Burchard Group LLC or any of its representatives or contractors be liable for any special or consequential damages that result from the use of, or the inability to use, the information or strategies communicated through this material. You alone are responsible and accountable for your decisions, actions and results in life, and by your use of these materials, you agree not to attempt to hold us liable for any such decisions, actions or results, at any time, under any circumstance.
beauty and service in sharing their voice with the world.” .“To those who believe in the value.
The creating. that phrase seems akin to “oil and water. they are no longer odd bedfellows. and sharing of valued content— the very things writers do best—is what drives today’s economy. and for revealing these things.000 in 12 months as a writer and educator? And what if there was an entire industry of people making millions of dollars from their writing and wisdom? Well.000. but by the end of this post. organizing. I’m going to talk about a topic which many people quickly judge: making money. 1 www. “Writing and money-making. these things may feel strange to you now. Publishers. and much of it online. forced to choose between what Neil Gaiman calls “making things up and writing them down” versus “getting a real job. I’m going to frame this conversation in the arts—writing. specifically—and in the field of education. Presented together. it’s true. education.com • All Rights Reserved . Worse.” To many. a lot of it.” But what if I told you I made $10.” After all. I’ll likely be drawing a big target on my back. writers and content creators are suspicious of money-talk and moneymaking endeavors (except when you use the word “startup” around them. Alas. Making money. you’ll find that in the modern economy. arts. and mostly because people in startups dress way cooler than we lonely writers).ExpertsAcademy. writers are supposed to be broke.
Why? The answer. Seeing her sleeping under the weight of my own bills. I was so broke from following all the traditional “writing advice” out there that I had to move into my girlfriend’s apartment. If wealth is measured by how much value one adds to society. The second night I ever cared about money happened a few years later. (There are no other kinds). and he was lying there in hospice worrying about what would happen financially for my mother after he passed. is that writers have traditionally been myopic about their knowledge and content. my dad was dying of leukemia. though truth be told. As a general introduction: I don’t really care all that much about money because I never had it growing up. motivated me to focus on making real money for the first time in my life.” (I did the very things I’ll share in this post). I remember walking into 2 www. The place was so small I used our bed as a desk for all my notes and bills and research. I worry about what people think when I start teaching all this money stuff.com • All Rights Reserved . That night involved another bed. my problems. millionaires. There was the time when my first entrepreneurial endeavor—launching a new book— landed me in bankruptcy. since I’m known more as the motivation “make a difference” guy than the “get rich” guy.Yet writers are seen as separate from the economy and business at large. trying not to disturb me or all the paperwork I had laid out on the bed. I watched my lady crawl under the covers. my parents were so abundant with their love that I thought the world positively glowed. I can recall caring significantly about money only twice in my life. then why shouldn’t writers be wealthy? Before we get to the money. I’m here to suggest that writers can. One night. after I had “made it. allow me to be a hand-wringing writer.ExpertsAcademy. I believe. In that bed. and ought to be. My family really struggled financially. and thus pigeonholed into being broke.
for the first time in my life. The only thing I’ve really done with my money is give it to my family or charity.ExpertsAcademy. didn’t go so well financially. 3 www. And I learned that content could change lives. The money part came later when I realized how to monetize all that good content that helped people. I had learned all the different ways to monetize what I know without getting a job. I just wanted you to know me. By 2011. and I still would today. made out to my mother. and bringing it back to Dad. Huh. I share all this to qualify all the money-talk I’m about to go into. and take a bunch of fun trips around the world with friends. I’ve loved writing and sharing good content with people all of my life. So. and I was thankful I had learned to make it. A Million-Dollar Story My first book effort.com • All Rights Reserved . I decided to write a book on that topic and put it to the test in the mass market. I’ve fought for my art and wrote when I was making nothing. The relief on his face…his knowing that everything would be okay for mom for as long as she lived…made me. Everyone asked: Why write a book in this economy?—“there’s no money in books anymore and publishing is dying. I learned that knowledge was just content and that content is very profitable and powerful in the marketplace. launched as a self-published book way back in 2001. That night. though. build a good business to share my message more broadly.” they said.the other room and writing a very large check. if I had to. appreciate wealth. I knew that money mattered not just for what it gives us but for what it can give others.
#1 on BarnesandNoble. “Well. I had never been interviewed about the book. and 4 www. called Morgan James). I signed a $2. I was just helping people with what I had learned.000 in “backend” sales from content related to that book.Well.000. The best part is. you were teaching about wealth with all that ‘millionaire’ stuff. I had around $1. #1 on Amazon. • This was all done without a “major” publisher (I used a mid-tier publisher I love. • Around 120 days later. These would be good reasons except for the fact that: (a) I’ve also made over a million dollars in genres unrelated to wealth or business (both in fiction and personal improvement). clearing $10.ExpertsAcademy.000 book deal with Simon & Schuster’s Free Press. Some might say. the book hit #1 on the New York Times. I would do another few million in content sales in the next six or seven months. ever. • Within 60 days of publication. or any major media or publicity whatsoever. There are many reasons this sounds crazy and so many people would discount these results. On the sixth week. I did another $4. and #1 on the USA Today paperback bestseller lists.com • All Rights Reserved .com.000 in sales or so.000. here’s what happened: • I wrote and launched The Millionaire Messenger in just five weeks.000.” Some would also say perhaps it was all lucky timing—a helluva good title during a downtrodden economy. so of course you made money. • Within 90 days.000 by one year of publication. In fact.000.
Here are the stats from this last go-round: • On May 15th of this year. Around ten thousand people who didn’t buy the book did buy some kind of content from me along the way. I had just under $2. but I’m building a business by monetizing some of it too. I launched my new book. This is one reason that my approach really resonates with writers. the book was a #1 Wall Street Journal bestseller and a #2 New York Times bestseller. but were inspired by related content I released for free. add just as much value as the book itself. Better yet. which I’ll tell you about in the steps below. In fact.000 in backend sales on content related to the book from the launch and other promotions. “THE CHARGE: Activating the 10 Human Drives that Make You Feel Alive. • By midnight of May 16th. hundreds of thousands of people didn’t buy my book. (b) while I am no doubt grateful and blessed by all this.” It’s the best thing I’ve ever written. • The best part of all this is that my promotions simply involve putting content that really adds value and helps people out there. those startup kids with the cool kicks would be proud). 5 www. The promotions for the books. despite the fact I was struggling through a brain injury when I wrote it. Here’s the four steps to make it all happen. (Oh.com • All Rights Reserved .000. • By May 27th. I’m helping people whether or not they ever bought my book.ExpertsAcademy. I’ve been told that raw luck rarely strikes twice at the multi-million-dollar level (especially for non famous and rather plain individuals like myself). because I’m still giving away plenty of free content.
The strategy. that escalate in price. online blogs. and that serve a similar customer ambition.” (Somehow I’ve become well-known for this phrase—a writer’s dream). of course.1. was in the creation of what I’ve coined as an ”integrated product suite. live events/experiences. teleseminar series. ebooks. keynote speeches. I can’t call individuals “the strategy” that made it happen. live webcasts. Apple has a series of great products that are connected by theme and platform. recorded webinars. In the content world. Nor did the iMac. online magazines. coaching programs. audio programs.com • All Rights Reserved . or iPad individually. The iPod didn’t make Apple #1. live webinars. As a business strategist. you have over a dozen ways to add new value and make money with what you know. and I believe all writers should follow suit if they hope to fully monetize their content and knowledge. gift items.ExpertsAcademy. DVD programs. You can create books. and they added such distinct value to the end user that the user wanted all of them. I created an integrated product suite. I call this an “integrated product suite” and it’s the strategy I’ve used as a writer to make it. mastermind programs. iPhone. and mobile apps. consulting services. though. What created the most successful brand and business in the world was the fact that all these products were similar in some way. online video courses. THINK LIKE APPLE — Build an Integrated Product Suite How did Apple ascend to the #1 company in the world? We all give rightful credit to Steve Jobs and team. 6 www. As a writer. I’ve no more focused on just the book than Apple has focused on just the iPod. certification programs. they were tied together by a single platform (iTunes). Simply. which can be replicated.
000. say a $997 online video course on how to optimize and generate more revenue. but you create more products and programs that are distinct in value and escalate in price.920 per year). and you charge $197.400 per year). I’d also offer special reports. Together with Option A’s results of $200. For example: • You also create a 6-disc audio training program on how to start a business. You enroll 30 people a month in that program and you’ve grossed another $29. 7 www.700 per year.700 gross per month ($236.910 per month ($348. for example.000 books in one year and you’ve grossed $200. ($1. When I sold my books.997 live seminar training event.ExpertsAcademy. equaling $19. Option B: Same deal as Option A. • You also take people even deeper with a yearly $1. You sell 15. This integrated product suite approach is what resulted in all the numbers I shared with you earlier.Consider the following options to understand where the monetization of content can take place: Option A: You write a business book and sell it for $20. That’s your entire business.000. all the while helping your fans and readers gain deeper levels of insight or mastery. you’ve now grossed over a million bucks in this example.020 to be exact). You get 100 people in a seminar room and that’s another $199. You sell 100 of those per month.085. • You also create a more advanced business training program.com • All Rights Reserved . audio programs.
creating content is the writer’s muse. though. I’d likely guess wrong anyway.online courses. Apple is #1 in the world. I’m asking writers to be more thoughtful educators. based on my past experience hiring an incapable contractor simply because I liked her accent. you alone are responsible for your results in life). since after all. Phil and all the lawyers so rightly remind us. You bought the iPod at around $200 bucks. In this way. then the MacBook at $2. I personally find this amusing.ExpertsAcademy. in the writing world. All these things add up and suddenly. I just happened to sell a whole lot more than the numbers I illustrated above for you. “What do I know and what advice do I have 8 www. Guarantees of income are illegal and stupid—especially because I don’t know you. and if I did. and you’re not guaranteed to earn any money by reading this post or trying anything I recommend. (Disclaimer: This is all illustrative. and live event tickets at some point in my communication with my customer.com • All Rights Reserved . This makes sense in the business world. The easiest way for that to happen is in arranging their content together in such a way that it helps others advance in their lives or business. then the iPhone at $500. If this kind of product escalation sounds crazy. If I’m asking writers to do anything unique. consider that you’ve probably willingly done it already. As Dr.000. Somehow. it’s in elevating their content to a more valued and actionable category—training. Writers worry about creating all this extra content to sell.” Writers are smart and they should get paid for their intelligence. what I call “entrepreneurial experts. I guide writers to ask themselves. people often get very ruffled by all this.
business. When I wrote Life’s Golden Ticket—a parable about second chances—I had to get inventive about the backend of the book.ExpertsAcademy. Rowling has turned her writing into other monetizable content as well. based on my life’s story or career that could help others shorten their learning curve in their life. who wouldn’t pay $997 all day long to hear J. Don’t worry. (By the way. When you see Wayne Dyer or Suze Orman on PBS teaching from the stage and offering their DVDs for sell to benefit public television. This isn’t just the musings of a lucky millionaire. When you see David Bach on the Today Show talking about personal finance and referencing his website. J. An entire industry has existed for decades doing this and in many cases. If you don’t know something that can help people—and I’d bet you most certainly do— then your job is to go out and research a topic until you can. Of course. yes. that’s the expert industry at work. some fiction writers hate this idea and say it doesn’t apply to them. you don’t have to be famous like these people. from movies to gifts to. This is true in some ways. that’s just being myopic and unimaginative. or any activities that are important to them?” That’s the million-dollar question. Tony Robbins and all his events and coaching programs? Same deal.K. but from a business and content-creation standpoint. (Spoiler: these people be9 www.com • All Rights Reserved . that it’s more amenable to nonfiction writers. there it is again. even better than I do. I ultimately created a live experience based on some of the themes of the book—and I held the event in an amusement park circus tent.K Rowling teach an online course on plot development?). an amusement park at Disney.
you get the idea. then I suppose we should do away with getting MBAs or doctorates. But again a parallel rebuttal is needed: Most college programs are terribly outdated too.com • All Rights Reserved . and don’t plan to. and according to the New York Times. and that some students in the industry don’t apply what they’ve been taught. right? I agree with cynics on one count. though. But does this make education any less worthwhile? I would argue no. Well. as those are certainly higher-priced training programs too.came famous because of their books. Most college graduates I know are not using their degrees at all. products. writers turned experts teaching others to create. Cynics often dislike integrated product suites. 10 www. just as I’ve shared. and programs). quilters turned writers and educators teaching people how to quilt. I know home organizers killing it telling people how to organize homes. piano players turned experts teaching others to play the piano. Who are we to judge how people choose to learn and what is right for them to act on? I’ve learned a lot of things in life that I don’t act on or utilize on a daily or consistent basis . suggesting that price escalating is absurd or hurtful to consumers and especially students.that doesn’t diminish the value of what I have learned nor the teacher.ExpertsAcademy. Any topic you can possibly imagine has been written about and monetized with backend programs. strippers turned experts teaching women to…well. and it’s that a lot of content in the how-to space isn’t all that good. only 50% of college graduates land a job related to their degree.
They emailed me a design template for a 6-disc audio program. Today.com (a product manufacturer and fulfillment house).com (they have a bunch of templates and checkout pages for about $99/month.com. Opened Garageband. Pressed red record button. I exported the audio into MP3 format and emailed them to an audio editor I got on eLance for $50. 2. Here’s some simple things I’ve done: Here’s a step-by-step on how I’ve created two highly-profitable products.All I can do is insist that anyone following my advice here does it with excellence and integrity. which comes free on Mac. I’ve taught tens of thousands of students enrolled in Experts Academy how to do this stuff. Walked around living room in my boxers. Purchased Rode Podcaster USB Microphone.com • All Rights Reserved . I emailed final MP3s to Disk. I hope you will too. 4. I created a video and website to sell the program. Plugged it into my Macbook. 6. Product=done. talking extemporaneously into microphone following a simple outline for what I wanted to teach. Another concern I often hear is how “hard” it must be to create products. Optimize Press is another easy option for WordPress users 11 www. That was true decades ago when we didn’t have all this great tech to facilitate easy content creation and commerce. focusing on giving great advice and creating great content that serves people. it’s easy.ExpertsAcademy. (Each CD of a 6-disc audio program holds about 60 minutes of audio). I shot the video with a simple HD camera and posted the video on a site built in under two hours using Kajabi. 3. Product Creation Example #1: The $197 Audio Course 1. I got a designer from eLance to create a design from that template (cost $200). They emailed the design back to Disk. I recorded six 1-hr sessions in one weekend. ($229 on Amazon). 5.
I get results. I stood in front of said video camera and next to said flipchart. I interview others. Done.com • All Rights Reserved . Organizing. I also hosted a live Q&A call each week where I took questions on a conference call with all the students. Content gathering. and I report it all in an organized and creative way. Why simply tease them with random or overly broad ideas in a blog or book and never give them the more detailed how-to information they’d need to truly advance? 12 www. and about $97 total).) If there’s any magic to what I do. and you should too. Product Creation Example #2: The $1997 5-Week Online Course 1. with basically 1-3 hours of teaching for each module. and I taught stuff. it’s that I do my homework and I know what I’m talking about. I posted all the videos in a membership site. (Today I like to use fancier DSLRs like Cannon’s 7D.ExpertsAcademy. I bought a flipchart. but at the beginning it was—gasp—a Flip video camera). (I used Kajabi’s membership site software). (I’ll get to marketing later. I broke the content up into five lessons or modules. I bought an HD video camera. I hope you can see that the benefits of creating integrated product suites for your fans and readers outweigh any concerns any critic or I could ever come come up with. I used Paypal to accept money. 3. Creative expression. That’s pretty much it. the more their life is enriched. 2. The more helpful content you give to your audience. I do research. 4. Isn’t that what writers do? I offer a 100% money-back satisfaction guarantee.
You create three pieces of phenomenal content people will absolutely love. I personally recommend these content pieces be video training as video resonates better (and is shared more often). Here’s what marketing an integrated product suite can look like: 1.com • All Rights Reserved . give it to them and build a business with an integrated product suite while doing so. it’s their aversion to what they think is marketing. I emphasize “think” because most writers are operating from an out-dated understanding of what actually constitutes marketing in the modern era. Every writer knows this. or a mixture of all three. Apple did it and they’re not exactly having to force their products down people’s throats. 2. This is usually 13 www. Today. something writers excel at. These can be written articles. Their fans want more and they ask for it all the time. CREATE A VALUE-TO-SALE MARKETING SEQUENCE What prevents most writers from earning income isn’t the quality of their content. 2. The video can either be direct-to-camera (you talking to the camera and teaching). I say. special reports. marketing is essentially creating and sharing valuable content. You drive people to a page where they have to register with their name and email to receive the three pieces of phenomenal content. videos. webinars.ExpertsAcademy. Writing a series of blog posts is fine too. They want mastery. or screen-capture presentation based (you can use software like Screenflow to record your voice narrating your Powerpoint or Keynote slides and kick the recording out as a movie file).People want continuing education and training.
3.” or value sequence in short. This strategy is basically how I launched my two New York Times bestselling books as well all my popular online training programs. here’s why you should buy it now. here’s why it’s different. they are taken to a page where they get the first piece of content/training. which they absolutely love because that’s what they registered for. Once someone enters their information. Here’s what it is. called an “optin” or squeeze page. 14 www. you can use pretty much any email provider (I like iContact) or shopping cart software to make this happen via autoresponders (Office Autopilot. if you liked that free content I just gave you.com • All Rights Reserved . it’s give and you shall receive.” This process is what I call a “value-to-sale sequence. It’s how I do almost all of my marketing. I’ve got this other program that goes even deeper. (A guy named Jeff Walker created what he calls the Product Launch Formula. then you offered something for sale. For tech. That’s the new world of business: it’s not ask and you shall receive. which basically pioneered this process online). here’s how it will help you. A few days after they receive all three pieces of content they registered for. This sequencing works because you added a lot of value to people through the three free content pieces. and it’s led to millions of dollars in sales. 1shoppingcart. you gave before you asked.ExpertsAcademy. “Hey. There’s no sale. just awesome content. In other words. Over the next few days you send them the remaining two pieces of content. you send them an email directing them to a sales page with marketing copy or a sales video that essentially says. and Infusionsoft are all good options). here’s why it’s a great value.
(For the tech on affiliate tracking. 1shoppingcart.” Each affiliate is given a unique affiliate link so that you can track their traffic.com • All Rights Reserved . Basically. (c) they get paid to. 3. The best way to make that happen is to have people who already have large audiences drive their people to your site. Once you have a value sequence online. called “launch day. because if their people opt-in to your value sequence and end up buying anything. or Infusionsoft. you can use almost any decent shopping cart system these days including Office Autopilot. the next step is to get as many people to see it as possible. Why would affiliates mail their subscribers for you? First. attend Experts Academy!). AIM THE INFLUENCERS. “Gee. either because (a) they flat-out like you. you pay them for the referral. you aim a bunch of friends and influencers to promote your value sequence on a predetermined date. (b) they want you to guest-post or collaborate on something. if you liked this post and want to learn more.ExpertsAcademy.(This is where I practice what I teach and now say. The most effective strategy I’ve found for driving a ton of traffic and moving a ton of books is affiliate marketing. then you’re going to give them 50% of the sale as affiliate/referral compensation. Yep. or (d) a combination of a-c. Second. 15 www. Note: I am not compensated in any way to recommend these providers nor any of the products in this post). because they know your content rocks and their people will be interested in it.
and co-promotions with major sponsors.ExpertsAcademy. or don’t create it.YOU ARE A CREATOR Writers and entrepreneurial experts get paid only when people are seeing and buying their content. the audience gets great content from you. Affiliate marketing is my favorite traffic strategy because it’s win-win-win: you get a new audience referred by someone they trust. and try and fail and stick to it. I’d take affiliate marketing strategies over anything else and it’s been the secret weapon in all my launches. some fast tips: 1. KEEP CREATING . the more you learn and experiment. guest posts. paid search. major media appearances. Other strategies for getting traffic to your sites include SEO. posting. and promoting good content that people enjoy. it’s important to be prolific and stay out front by creating. traditional ad buys. Personally. For this reason. 4.com • All Rights Reserved . 2. [See my book The Millionaire Messenger for the emails I send to my promotional partners]. the more you end up succeeding. 3. Along the way. That should go without saying. but you’d be surprised how many people tip their toe in the content world and then walk away. Like any career. Great writers broaden people’s perspectives by offering their own personal 16 www. The rest is noise. and the affiliate looks good to their people for sending them to cool stuff and also gets compensated for any referral sales. Focus on writing content that connects with people’s hearts and also moves the needle for people in their ability to succeed. Create content that engages and inspires you personally.
Just because you’re starting out at something doesn’t mean you shouldn’t have grand ambitions to share your voice with the world. That was my message with The Millionaire Messenger.com • All Rights Reserved . and rude. your knowledge. and shares your work. My first efforts were small. Help people. the more you feel alive and the more your audience believes in you. but walk briskly past the jaded. 5. 7. So live an awesome life and be a disciplined student. follows you. Make money. Use your knowledge and content to help others succeed. Care. The more you do. Remember. Write. Stop to listen to constructive criticism. Share your message with the world. buys from you. A lot more. — Brendon 17 www. and your message—what you know from experience and want to share with the world—have greater importance and market value than you probably ever dreamed. and that’s the secret to becoming a wealthy writer too. journey coupled with solid research. 4. and in the process you can build a very lucrative business and a profoundly meaningful life. cynical.ExpertsAcademy. Here’s what I believe: Your life story. Never let your small business make you small-minded. Read. but I kept at it and it paid off. people are paying for perspective. 6.
Alcoa. and Experts Academy.a second chance -. Stephen Covey. and organizations find their charge. and the Huffington Post. and 34 of the top 50 universities in the world. products.com • All Rights Reserved . USA Today. He is also founder of High Performance Academy. Amazon. 18 www. he has dedicated his life to helping individuals. His clients include entrepreneurs and executives from 60+ countries and his advice and training has been sought by Accenture. Tony Robbins. share their voice. and more). As one of the most in-demand trainers of our time. ABC.com bestseller lists. videos. and Amazon. the world’s most comprehensive marketing training for aspiring authors. ABC World News. Brendon is regularly seen on public television. and make a greater difference in the world. David Bach.BRENDON BURCHARD is the #1 New York Times bestselling author of The Millionaire Messenger and The Charge: Activating the 10 Human Drives that Make You Feel Alive. magazine. and other popular outlets like SUCCESS magazine. Sir Richard Branson. Tim Ferriss. Jack Canfield. Oprah and Friends. Deepak Chopra. and online thought leaders. John Gray. coaches. and more.com. Inc. Wall Street Journal. and live video broadcast revenue. Brendon’s recent online marketing campaigns have set records in publishing.com. FastCompany. online product launches. He has become the go-to marketing advisor for many of the most successful companies and celebrities in the world. The Wall Street Journal TV. Since then. CBS News.” (Inc.after surviving a car accident in a developing country. newsletters. Tony Hsieh. Mashable recently named Brendon’s Twitter account @brendonburchard as the #1 “must-follow” account for daily inspiration. the legendary personal development program for achievers. teams. For these works.com. Brendon’s books. Wayne Dyer. Brendon is regularly recognized as “one of the top business and motivation trainers in the world. and appearances now inspire two million people a month worldwide. His books have been #1 bestsellers on the New York Times. AndersonCooper. NPR stations. The United States Naval Academy. Forbes.ExpertsAcademy.com. and he has been in media appearances on Anderson Cooper. speakers.com. Brendon has shared the stage with the Dalai Lama. Anderson Cooper calls Brendon an expert in “helping people hone their message and get the word out” about important causes and ideas that can change the world. Brendon was blessed to receive life’s golden ticket -.