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Childcare is a business provider and center, responsible for the supervision of the children in center at all time and for the correct handing of any emergency. Although childcare isn’t the university’s responsibility, but it cannot afford to lose staff and students or to have high absenteeism. Perhaps they can only help their staff and students by having an on-site day care center, which university has established. But the existing day care center has lot of limitations and opportunities that it can avail. So this report is about how university can renovate the existing day care center by availing these opportunities. The objective of the feasibility study is primarily to facilitate potential entrepreneurs in project identification for investment. The project feasibility may form the basis of an important investment decision and in order to serve this objective, the document/study covers various aspects of project concept development, and production, finance and business management.
Strengths: • • • The employees possess a strong educational and cultural background, with solid work experience. Another benefit, the largest strength of the existing centre is financial support and funding from the current government. Relationships Teacher student relationships. Teacher parent relationships. Strong family/teacher partnership. Camaraderie. Committee Structure & Strength Good teachers – parent involvement. Strong committee structure. Fiscal Strength. Staying within budgets. input through committee
Weaknesses: 1. Decision making Too many people trying to make a decision Committee approach harder to make decisions slower. Too limited involvement [leads to] poor decisions . 1
Change of board leadership that could threaten momentum of this big undertaking . Fear of doing something new. Unwillingness to take a risk for potential gain in the future.
2. Communication & Culture 3. Program Issues 4. Facility Issues Playground recess space needed Room size Lack of parking, stage, lunchroom. Physical resources (auditorium) Heat and ventilation Athletic gym is too small for teams to play Lack of music program (secondary) Limited programs Poor communication can be a weakness. Internal conflict (need for resolution process). Some of us are involved too much and others are not stepping up.
Opportunities (Future or External) • • • • • • • • • • • • • Gain corporate support through fund/grant raising Any outside sponsorship with companies. This could mean sharing resources Business interest in innovative education New sponsor could offer additional ideas and funding New more helpful sponsor Community education and outreach Sharing resources even if not sponsorship Provide for better health and safety environment (plus handicapped accessibility) Better health Adequate & safer Phy.Ed./Recess Facility Larger Playground Room to grow Room to grow or Spawn new schools
• • • •
Can design what we want Create building to fit vision of the school Bigger classrooms Better flow in class rooms Create better learning environment
Threats: • Another daycare may open the same location or area on the reserve. This is not a large obstacle as there are many children in the local native communities. • Lack of funding • Lack of resources
The project is about expansion of Day Care Center for infants and children of age up to 5. The proposed plan is to offer programs ranging from Infant Care for infants of more than 6 months of age to Kindergarten for children of age up to 5 years.
The study provides information regarding investment opportunity for modernizing a Day Care Center in Fatima Jinnah Women University (FJWU). However, such a project could also be feasible for other institutions of Pakistan.
Day Care Center is the place where learning and fun become one and the primary place where young children learn social and pre-academic skills necessary for success in school. The Day Care’s infant program is centered on the natural curiosity and energy of very young children. Childcare programs and pre-school curriculums integrate a wealth of motivating and engaging learning activities that stimulate brain development in children. The fast paced life of the cities is significantly influencing the life style of its inhabitants. Economic pressures are compelling both parents to work towards achieving and sustaining quality life standards. This has further added to complexity and competition of any Metropolitan city. As a result of these social changes, the trend of sending children to Day Care Centers at a much earlier age is gaining rapid grounds. The working women will prefer a day care center to a nanny at home because a day care center can provide proper grooming and prepare the youngsters for admission at school in coming years. Also, the whole institution is responsible for the child rather than a single nanny. Parents are very much worried as there are no institutes, which can help children blossom intellectually and emotionally, while having a lot of purposeful fun along the way.
Project Capacity and Rationale
It is proposed that infants of more than 2.5 months of age to children of 5 years of age be admitted in the center. There are five (5) proposed classrooms for the Day Care Center. Two classrooms would be for Infant Care program, one for two year olds, one for Play Group for children of age between 3-4 years, and one for Kindergarten for children of age 4-5 years old. Each classroom has capacity of 10 children. The project would have total capacity of 50 children. However, this capacity may not be achieved in the initial years of operations.
Year wise number of children (expected) Programs Offered Infant Care Program Two Year Olds Play Group (3-4 years old) Year 1 5 6 3 Year 2 7 3 9 7 26 Year 3 8 7 11 8 34 Year 4 12 8 10 6 36 Year 5 15 10 9 7 41
Kindergarten (4-5 years old) 6 Total 20
The total investment required for this project is 1.3 million. The investment mainly covers capital costs of 1.1 million and working capital requirement of 0.2 million.
Proposed Product Mix
The Day Care Center will offer different programs for different age groups. The details are described as follows: Infant Care Program • The infant care program is centered on the natural curiosity and energy of very young children. It will provide infants with lots of attention, a variety of appropriate activities, and abundant conversation and nurturing to make the world for a baby fun, interesting, safe, and loving. Children will be with his/her caregiver (nanny) in one of the center’s special nook areas where he/she will experience an array of experiences especially designed to meet an infant's needs. •
This would be the area of the classroom where infants sleep during the day. As infants are all on different schedules, this nook is used throughout the day for sleeping infants.
• FEEDING NOOK The Feeding Nook would be used for baby feeding. • MOVEMENT NOOK Infants would be able to practice their motor skills such as rolling over, sitting up, crawling, puling up, climbing and walking in the Movement Nook.
• CURIOSITY NOOK Infants would be given opportunities for multi-sensory plays where Infants would begin to explore different materials and begin to understand them. • DIAPERING NOOK The Diapering Nook will be used for diaper changing. Extra clothing and materials would also be stored. It would also offer opportunities to interact individually with babies. • OUTDOOR PLAY NOOK When weather conditions would be appropriate, this open-air play nook would provide a safe and interesting place for babies. • COMFORT NOOK The Comfort Nook would be soft and cozy place that would provide a sense of security and a place to rest before babies move on to a more active nook. For two-year-olds The curriculum for two-year-olds will provide an enriching environment with activities that are designed to enhance child's total development in a quality early childhood education environment. The daycare curriculum will allow two-year-old children to spend busy and fulfilled days engaged in activities that would promote learning. Teachers assigned for the two-year-old student group will be trained to incorporate appropriate literature, educational materials, music, and other specially selected materials and resources, all with the goal of enhancing the rapid changes that occur in a child's brain development in the earliest stages of life. Play Group (3 and young 4-years-old) Studies have found that learning improves when children are engaged in enjoyable and meaningful activities. That is why every curriculum will include a variety of intriguing activities that can stimulate early brain development with a focus on creative plays. This will be a better place where learning with activities will be focused. 5
Kindergarten (4 and young 5-year-olds) Kindergarten Program will be filled with fun and educational activities that will be carefully designed to help bring out a child's natural curiosity and encourage a lifelong joy of learning. The curriculum will use themed learning units that incorporate reading, writing, mathematics, science, social studies and more.
Staffing Needs Incharge of day care center —Because of the small numbers of children the center would be servicing, the incharge could serve in two capacities, as Incharge and as a
member of the childcare staff. However, the incharge must be on-site at all times during the day. Staff members/teachers—Depending on the maximum number of children serviced, the center will need two to three teachers.
State - Certified Food Server— Serving food requires an on-site person certified in food service sanitation to manage the preparation and/or service of food.
• • •
Maids— An additional full-time 5 maids would be needed. Doctor—A child specialist would be needed to meet the emergency. Human Resource Location Jinnah
Capacity 50 children
1 doctor, 2 nurses, 5 maids, 3 teachers, 1 food Fatima server/cook, Women Total 12people. University.
Project Cost Working capital Cost of Capital 1.3 million 0.2 million 1.1 million
It is recommended that the proposed project be installed in present area of day care center and capacity would be increased after construction of required number of rooms.
Key Success Factors/Practical Tips for Success
• • The location plays an important role so that all the required facilities could be provided without facing complexity. The center should target mainly staff members and students of the university because they are the ones who are potential customers for such a facility.
• • •
Parents are always conscious about the well being and safety of their children at schools, therefore, it is suggested that the center’s environment should ensure security and should be free from any apparent hazard. The center should preferably not be located in a highly populated area of students or at a location with high noise. Continuous teacher parent interactions should also be a regular feature of the center’s day care. It is suggested that visual and other teaching tools should be used. A well-trained/experienced supervisor of the center would teach the new staff and well manage the daily affairs of center.
CURRENT INDUSTRY STRUCTURE
CHANGE IN LIFE STYLE Some of the evolving trends are associated with life that is becoming busy, and hectic. People find it difficult to provide better training/attention to their children at home as they have to go to offices/work. As most of the people have started living separately (opposed to the joint-family system) therefore, many of them face financial problems and women have started working in order to support their families. A facility that could provide day care during office/working hours would make their hectic lives easy. AVOIDANCE OF RESPONSIBILITIES Today’s parents could not find enough time to give proper attention to their children because of their daily busy and hectic office/working routines. Most of the high-income family women are involved in other social and extra curricular activities such as clubs and gymnasiums therefore, find it very difficult to take out time for their children. A day care facility would give ease of mind to such parents. DAY CARE CENTER PROVIDE BETTER TRAINING Today many people are of the view that day care centers and pre-schools can provide children better training and education because they have trained and educated staff, better training equipment, and toys. This is why they have decided to start early schooling for their children.
Current Scenario in FJWU
Currently there is a Day Care Centers in FJWU with lack of facilities and area with improper management. Children of age 5 months to 3 years are admitted in this center, which clearly indicates the demand for such a project proposed for Infants of more than 2.5 months of age to children of age up to 5 years. According to population of Rawalpindi, almost 70% of families have children of preschool age, and 96% of the parents have their children at home as no proper day care centers and pre-school facility is available. About 78 % of the workingwomen were in favor of establishing such an institution in Rawalpindi. 55% of the working women suggested that such facility should be located near their home, 30% said it should be near to workplace and 15% said it should be near school. So the present location of day care center is suggested for our future project as both students and staff members have to stay in FJWU for long hours.
Target Customers The Day Care Center has targeted the staff members and university students having infants of age more than 2.5 months to children of age up to 5 years. The staff and university students also have positive response since they too are very much involved in their daily routines and therefore can be targeted as potential customers. Market Potential The normal school going age of children is around 3 years. Many staff members and students having children of age between 3-5 years in FJWU have not admitted their children in pre-schools. One reason is as they think it is too early to send them to schools and is also wastage of time and money. The daycare aims to provide such an environment in which new ways of learning would be introduced. Children are more likely to retain information learned when they are engaged in enjoyable and meaningful activities. The childcare programs and pre-school curriculums integrate a wealth of intriguing and engaging learning activities that stimulate brain development in children at pre-school stages.
Day Care Center Requirement The basic requirements for a daycare center includes Staff, Educational Tools for children, Class Rooms, Teachers’ Room, Entertainment Room, Administration Room, Washrooms & Kitchen, Grounds, furniture, seesaw, toys and other such items for physical activities, white boards etc. These materials are readily available in the local market. Equipment Details The details of the different equipment required for the project are given as below: Educational Tool The proposed educational tool for the center includes TV set, VCR, movies and other Montessori equipments (toys, puzzles, colored blocks and colored cylinders etc). All these equipments are easily available in the local market.
Machinery Requirement Details (educational tools)
Description Equipment (Educational Tools) Total Amount (Rs.) 200,000
Other Equipment Details Qty Cost/Unit Total Cost Other Equipment Details Qty Cost/Unit Total Cost Seesaw (6 feet) Slide 4 Feet Monkey Bar (6x6) Monkey Bar (4x4) Games Total Equipment Cost 1 1 1 2 20 25 3,000 6,000 5,000 3,000 500 3,000 6,000 5,000 6,000 10,000 30,000
Furniture & Fixture Details Description Round Tables for Play Group Chairs for Play Group Round Tables for KG Chairs for KG Teacher Chairs for KG Student Chair & Table for Younger Pre-schoolers Student Chair & Table for Older Pre-schoolers Qty 3 10 3 10 1 20 20 Cost/Unit Total Cost 2,000 325 2,000 325 650 650 650 6,000 3,250 6,000 3,250 650 12,100 12,100
Cupboards & Book shelves Carpet Furniture for supervisor Beds (storey beds) Cots
35,000 90,000 29,000 20,000 15,000
2250 sq .Ft 40/sq.Ft 29,000 2 3 10,000 5,000
Furniture and Equipment Maintenance The furniture and equipment maintenance process will be conducted on yearly basis.
HUMAN RESOURCE REQUIREMENT
The manpower required for operating the Day Care Center is as follows: Human Resource Requirement Details: Description Qty Salary Total Monthly Salary Doctor Nurses Maid Teacher Cook Total cost 1 2 5 3 1 12 10,000 4,500 4,000 6,000 4,000 10,000 9,000 20,000 18,000 4,000 61,000
It is highly recommended that the maids should be qualified females of age range from 18 to 30 to ensure the parents about their child’s proper care and safety. The maids should be at least matriculates and should go from a proper child care training program before having the job responsibilities.
Covered Area Requirement The covered area details for the proposed project are given in the table below: Covered Area Requirement Details Description Class Rooms Entertainment Room Sq .ft Required 1500 500 10
Washrooms & Kitchen 180 Grounds 5,500
Suitable Location As the main purpose of our project is to provide facilities to the students and faculty. present area of day care centre is suitable for its expansion. Utilities and Infrastructure Requirement Basic utilities like electricity, gas and water are required for operating the daycare center.
Project Cost Description Amount in (Rs.)
Machinery & Equipment 30,000 Furniture & Fixtures Educational Tools Building cost Total Capital Cost Working Capital Total Working Capital Total Project Cost 200,000 1,262,350 232, 350 200,000 600,000 1,062,350
700000 600000 500000 400000 300000 200000 100000 0
fi x tu ed re uc s at io na lt oo ls bu il d in g co st eq ui pm m ac hi ne ry & en t fu rn it u re
Cost and benefit analysis
Total cost of our project is 1.3 millions. Out of this1 million will be total capital cost and 0.3 million will be working capital for the project. The major share of total capital cost is building cost, as this project requires construction of new rooms. The existing covered area is not sufficient for renovation of the day care center. Other capital cost is comprised of machinery and equipment, furniture and fixtures and educational tools. Different baby care products manufacturers will sponsor cost of the project. The rest of the cost will be bear by the university. This project is well being project by university so the profit in not the issue. Though a fee will be charged from the users of the services but revenue will be used for the benefit of the staff of the day care center.
• • • • Concentrate on employee’s attitude to make parents satisfied. All employees should be well trained, so they should be acquainted with children needs. Improve the quality and capacity of day care center with the passage of time to cover customer other than university and make day care center increase in future. Proper sanitary system should be maintained.
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