William Nowling

Director, Public Affairs & Issue Management at Duffey Petrosky

I believe in "Influencer Relations" not just public relations, integrating strategic and effective communication campaigns that strengthen brands, tell stories, engage communities and drive results across multiple channels and target audiences. Whether it's marketing or media relations, branding or blogging effective communication is Influence Communication. Everyone is an influencer at some level. I find out who and where, then help my clients create strategic communication plans that will reach and engage those influencers.

Strategic communications, public relations, issue management, crisis communications, media relations, Social Media, blogging, branding, reputation management, political campaigns, legislative relations, coalition development, fundraising, writing, message development, reporting, and campaign management.

Communications Director at City of Detroit March 2013 - Present (2 months) Media spokesman and communications director for Detroit Emergency Manager Kevyn Orr, helping communicate Detroit's turnaround and reinvention. Director, Public Affairs & Issue Management at Duffey Petrosky December 2010 - Present (2 years 5 months) Leads Influence Communication team providing strategic communication counsel to the agency's largest branding and marketing clients. I live where commerce, public policy and politics converge. My area of specialty is influence communication where I maximize branding, marketing and public relations channels to move and change public policy affecting our clients' business objectives. Communications Director at Rick Snyder for Michigan August 2010 - December 2010 (5 months) Communications Director and Campaign Spokesman for Rick Snyder for Michigan, and for the Snyder Transition Team. Republican Communication Director at Michigan House of Representatives January 2009 - August 2010 (1 year 8 months) Leads and directs communication efforts for 43-member GOP caucus. Provides strategic message counsel. Serves as media spokesman for House Republican leader and GOP caucus. Directs and implements new media strategies for members. Manages staff of 10. Implemented and directs ground-breaking New Media


strategies for state representatives. Director of Communication at Michigan Republican Party August 2007 - December 2008 (1 year 5 months) Chief media spokesman for Michigan Republican Party; plan and execute communication programs for statewide political party; supervise staff of six writers, researchers and candidate bracketers. Direct communication efforts at 24 regional GOP Victory Centers across state. Proactively seek story and interview placement with local, regional and national publications for party, GOP chairman, and elected Republican leaders. Manage large-scale media events, including directing the media file and Spin Room at a Republican Presidential Debate, serving as lead media contact for event that drew more than 500 journalists and media crews from around the world. Director of Media Relations at Sterling Consulting Corporation December 2005 - August 2007 (1 year 9 months) Director of Media Relations, Sterling Consulting Corporation, Lansing, Michigan. Responsible for planning and executing proactive public & media relations services for corporate, trade association and political clients. Provided strategic communication solutions and crisis communication counsel to corporate and individual clients. Director of Client Services at The Rossman Group September 2004 - November 2005 (1 year 3 months) Coordinated client services and provided strategic counsel for the firms corporate & trade association clients. Supervised account managers. Spokesman at Michigan Senate Majority Leader December 2001 - December 2004 (3 years 1 month) Main media spokesman for majority leader and 22-member GOP majority caucus. Conducted media interviews, established relationships with reporters and editors across Michigan and the nation, main speechwriter for senate majority leaders, and provided strategic media and public relations counsel to leadership staff. Information Officer at Wayne State University October 2000 - December 2001 (1 year 3 months) Lead writer for university's government affairs office and for university president on legislative issues. Lead writer for university's annual report. Marketing and public relations account executive for university's Tech Center business incubator. Speechwriter at Michigan Governor John Engler August 1999 - September 2000 (1 year 2 months) Speechwriter, Michigan Governor John Engler. Wrote major policy and political addresses for governor and surrogates that advanced the administration's policies and political agenda. Senior adviser to governor. Communications Specialist at Michigan Senate Majority Leader

January 1998 - August 1999 (1 year 8 months) Provided public relations and media relations services to 22-member GOP legislative caucus. Wrote press releases, opinion articles and speeches. Planned and conduced press conferences. Placed stories and pitched interviews for memembers in local, regional and antional publications. Conducted media training for members. Research Analyst at Senate Republican Campaign Committee (MI) 1998 - 1998 (less than a year) Detailed to political staff for campaign cycle; managed two targeted and competitive state senate races. Developed and executed campaign plan. Managed campaign staff. Monitored and responded to opposition. Provided proactive media relations for candidates and campaign. Political Consultant (Self-Employed) February 1996 - January 1998 (2 years) Ran Republican congressional and statewide political campaigns. Assistant to the Majority Leader at North Dakota House of Representatives 1996 - 1997 (1 year) Chief deputy to North Dakota House Majority Leader John Dorso. Managed appropriations budgets for caucus. Met with individuals, lobbyists and association members on key legislative issues. Campaign Manager at Kevin Cramer for Congress February 1996 - November 1996 (10 months) Managed At-Large Congressional challenger campaign. Wrote campaign plan. Oversaw all aspects of statewide campaign, including: fundraising, grassroots organizing, press relations, managing staff of six employees and seven counsultants. Political Reporter at The Forum May 1992 - February 1996 (3 years 10 months) Award-winning political reporter, The Forum of Fargo, ND. Covered the North Dakota statehouse and government for the state's largest daily newspaper. Also covered congressional delegation.

Skills & Expertise
Media Relations Crisis Communications Speech Writing Public Relations Strategic Communications Politics Fundraising Press Releases Message Development


Political Campaigns

University of Saint Thomas Bachelor of Arts, Philosophy, 1987 - 1992 Activities and Societies: College Seminary Editor of student paper, The Aquin

Honors and Awards
1st Place, Government Reporting, North Dakota Newspaper Association.

Trumpet (classically trained), music, reading, books, choral music, cooking, Eastern Orthodoxy, philosophy, political history, journalism,


William Nowling
Director, Public Affairs & Issue Management at Duffey Petrosky

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