BRAC UNIVERSITY BRAC BUSINESS SCHOOL COURSE OUTLINE: SUMMER 2010 SUBJECT: INTRODUCTION TO BUSINESS (BUS 101

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Instructor: Sharmin Shabnam Rahman Office: BU 0724 E- mail: ssr@bracuniversity.ac.bd Counseling Hours: Mon & Wed: 9.30 a.m. - 11.00 a.m. Sun & Tues: 9.30 a.m. - 11.00 a.m. Class Schedule Time 11.00-12.30

Day Section 1 Mon-Wed Section 2 Sun-Tues

Room UB0201

12.30-13.50

UB0201

OBJECTIVE:

This course will introduce students to the field of business and management and the role business plays in our society. The course offers an overview of basic business and management concepts, terminology, institutions, practices, and operations. It examines the various aspects of business management and their relationships with each other. Apart from familiarizing the students with the knowledge of general business terms, concepts, and theories, this course will help provide them with an overview of the necessary skills and abilities needed to succeed in a business school.

Reading Text: Required Text:

William G. Nickels, James M. McHugh & Susan M. McHugh, Understanding Business, (8th Edition), McGraw-Hill, 2008.
Teaching Method:
Lectures, class participatory lectures, case studies, quizzes and team project. Two-way communication is desired and participative method is appreciated as well. Participants’ are expected to prepare for the sessions.

Quizzes:
Quizzes/Class Tests will be held on MCQ, fill in the blanks, true/false, short note & problem solving format. In total 3 quizzes will be taken. Out of 3 best 2 will be counted for grading purpose.

Introduction to Business, Course outline, Summer 2010

There will be a presentation on the project. 1. 7. inserted page numbers. Group presentation 6. Remember that no make-up tests will be taken for quizzes . Final examination Total Marks Weights 5% 20% 20% 5% 5% 10% 35% 100% Chapter 1: Managing with dynamic business environment: Taking risks and making profits Chapter 2: How economics affects business: The creation and distribution of wealth Chapter 4: Demonstrating ethical behavior and social responsibility Chapter 5: Choosing a form of business Ownership Chapter 7: Management. The presentation part of the project will carry 5% of total marks and report writing will carry 5%. true-false identification and short questions. Failure to bring the textbook in the class will result in deduction of marks. 2010 on the scheduled class time. The format will be mixture of fill in the blanks. 6. You will be given a specific topic (in groups) to conduct your project work. Business case 7. The test will examine the topics previously covered in the lectures and assigned chapter readings. Participation during the class is essential. 2. The midterm examination will be held on 27th June. However. leadership and employee empowerment Chapter 11: Human Resource management: Finding and keeping the best employees Chapter 13: Marketing: Building customer relationship Chapter 17: Understanding financial information & accounting Chapter 18: Financial Management IMPORTANT NOTES: 1. All exams will be comprehensive. Students have to solve and submit the assigned business cases to explore the real world and problems associated with different business phenomena. as per University policy s/he will not be allowed to take the final exam. printed out on A-4 size paper with the font ‘Times New Roman’.25” left & right margin.5 spaced. 5. Three quizzes will be taken of which the best two will be used for grading purpose. It is extremely important to bring the textbook and the supplied materials in the class. Midterm examination 4.  The project report should be lucid and legibly computer-typed in word processor.COURSE CONTENT: ASSESSMENT: Modes 1. 2 . Quizzes/Class tests 3. The final examination will be held as per university schedule. 4. Both midterm and final exams will be closed book. 3. if a student does not attend at least 70% of the total classes. The topic will be decided for each group after discussing with the students. font size 12. The cover page should have the names of team-members and needs to be highlighted. and except headings. The report should not exceed 25 pages in all. Class Attendance 2. the body of the text will be justified with 1” top & bottom and 1. Group Project 5. closed notes and closed neighbor.

and Losses 2. calendar and any rules etc. Corporate Social Responsibility Choosing a Form of Business Ownership (Chapter-05) 1. Understanding Free-Market Capitalism 3. Determining Your Human Resource Needs 3. 4. Course Content Managing within the Dynamic Business Environment: taking Risks and Making Profits (Chapter. 5. Functions of Management 2.**The course outline. and may change if the need arises. Business and Entrepreneurship: Revenues. Selecting Employees Who Will Be Productive 3 . Corporations 5. mentioned here is a rough guideline for the course. Planning: Creating a Vision Based on Values 3. Partnerships 4. and Employee Empowerment (Chapter-07) 1. Managing Businesses Ethically and Responsibly 3. Entrepreneurship versus Working for others 3. Leading: Providing Continuous Vision and Values 6. Profits. The Trend toward Mixed Economies Demonstrating Ethical Behavior and Social Responsibility (Chapter-04) 1. Leadership. Understanding Socialism. The Business Environment How economics Affects Business: The Creation and Distribution of Wealth(Chapter-02) 1. Basic Forms of Business Ownership 2. Recruiting Employees from a Diverse Population 4. Developing a marketing strategy. Special Forms of Business Ownerships Management. Working with People is Just the Beginning 2. Understanding Communism 5. Controlling: Making Sure it Works Human Resource Management: Finding and Keeping the Best Employees (Chapter-11) 1. Corporate Expansions: Mergers and Acquisitions 6. Organizing: Creating a Unified System 4. Ethics is More Than Legality 2. Sole Proprietorships 3.01) 1. How Economic Conditions Affect Business 2.

What is Marketing 2. What is Accounting 2. The Accounting Cycle 4. Moving Employees Up. Laws Affecting Human Resource management Marketing: Building Customer Relationships (Chapter-13) 1. Obtaining Long-Term Financing 4 . Training and Developing Employees for Optimum Performance 6. Compensation Employees: Attracting and Keeping the Best 8. Scheduling Employees to Meet Organizational and Employee Needs 9. The Need for Operating funds 5. What is Financial Management? 3. Understanding Financial Information and Accounting (Chapter-17) 1. The Consumer Market. Areas of Accounting 3.5. Understanding Key financial Statements Financial Management (Chapter-18) 1. Financial Planning 4. and Out 10. Appraising Employees Performance to Get Optimum Results 7. Over. Obtaining Short-Term Financing 6. Providing Marketers with Information 3. The Role of Finance and Financial Managers 2.

1 Managing within the Dynamic Business Environment: taking Risks and Making Profits Ch. 2 & 4) Ch. 07 Management. 2. Leadership. 4.11 Human Resource Management: Finding and Keeping the Best Employees Ch. 18 Financial Management QUIZ 3.5 Choosing a Form of Business Ownership Ch. 5 & 7) Ch. (Ch 17 & 18) Business Case Solving Presentation Session Presentation Session Presentation Session 5 . 18 Financial Management Ch. 4 Demonstrating Ethical Behavior and Social Responsibility Ch. (Ch 11 & 13) Ch. 17 Understanding Financial Information and Accounting Ch. Discussion on Business Case Analysis Ch. and Employee Empowerment Ch. and Employee Empowerment Mid Term (Ch 1. 13 Marketing: Building Customer Relationships QUIZ 2. 17 Understanding Financial Information and Accounting Ch.11 Human Resource Management: Finding and Keeping the Best Employees Ch. 5 Choosing a Form of Business Ownership Report Writing Format How to make a good presentation Ch. 2 How economics Affects Business: The Creation and Distribution of Wealth Ch. 4 Demonstrating Ethical Behavior and Social Responsibility QUIZ 1. 13 Marketing: Building Customer Relationships Ch. (Ch 1. 2 How economics Affects Business: The Creation and Distribution of Wealth Ch. 07 Management. Leadership. 1 Managing within the Dynamic Business Environment: taking Risks and Making Profits.SUMMER 2010 Class Schedule Introduction to Business BUS 101 Session-1 Session-2 Session-3 Session-4 Session-5 Session-6 Session-7 Session-8 Session-9 Session-10 Session-11 Session-12 Session-13 Session-14 Session-15 Session-16 Session-17 Session-18 Session-19 Session-20 Session-21 Session-22 Session-23 Session-24 Session-25 Session-26 Introductory Class Ch.

“Good Luck” 6 .