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QUESTIONNAIRE

The data or information collected through this questionnaire will be kept confidential and will be used exclusively for research purpose.

PERSONAL DETAILS Name: ………………………………………………………………………………………. Gender: Male Female Phone Number: +91………………………… Profession: …………………………………..

1. Do you eat chocolates? YES NO

2. Which brand do you prefer? o Cadbury o Nestle o Amul o Others

3. Which of these factors affect your purchase? o Taste o Price o Availability o Quality

4. Which promotional offer attracts you? o Free gift

Which chocolate do you prefer? o Dairy Milk o 5 Star o Perk o Celebrations o Temptation 6. Where do you buy chocolates from? o Super stores o Retail stores o Restaurants o Movie Halls o Others 9.o Price offer o Any other 5. Which pack do you purchase? o Small o Big o Family pack 8. Which form of chocolate do you like? o Hard o Crunchy o Nutties o Chew 7. How do you feel about Cadbury chocolates? o Very Good o Good o Neutral o Bad .

Address:………………………………………………………………………………………… ………………………………………………………………………………………………… ………………………………………………………………………………………………… ………………………………………………………………………………………………… Age: Between 0-10 Between 20-30 Gender: Male Female Phone Number: +91………………. If any suggestions for the company ………………………………………………………………………………………… ……………………………………………………………… PERSONAL DETAILS Name: ………………………………………………………………………………………. How easily do you switch over to other brands due to non-availability of Cadbury chocolates? o Easily o Not Easily o Rarely 11. Education: …………………………………………………………………………………… Profession: …………………………………………………………………………………… Between10-20 Above 30 .10.