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PORTFOLIO

Candice Luong

CANDICE LUONG

760.985.8857 490 Pioneer Rd Rexbiurg ID 83440

EO BL TA F
CONTENTS
Logos Letterhead Business Card Imaging Event Ad Brochure Montage Web Page Flier

LOGOS
date

Three logo variations for the same company

description

2.23.2013 Communications 130. Section 2 Caryn Esplin

course/instructor

programs/tools
Adobe Illustrator

objectives
Create several different logos that display a certain company in various ways. Use Adobe Illustartor to create the logos.

First I sketched the designs I wanted to try. Next I created some spacing on the sheet for each logo and a simple representation of the design, using Adobe Illustrator tools. I started with the text of each logo and tried out different fonts and types. I tried out various sizes and shapes with the text and the shapes and moved them in different places to see how they worked (I created the shapes with the pen tool). I finished by cleaning all of the elements up and straightening out the logos.

process

Letterhead
description
Matching letterhead and business card designed using a persoally created logo. 3.2.2013 Communications 130. Section 2 Caryn Esplin Adobe Illustrator and Adobe InDesign

date

course/instructor

programs/tools objectives

Create a new logo to at a company or personal image. Design consistent layouts for a business card and letterhead. Use the basic tools of Illustrator & InDesign.

I started out by thinking up a new logo design for the project, I came up with an ice cream shop. Next I looked for an image I could trace that looked most like an ice cream cone, not that easy, I made that design in Adobe Illustrator and then placed it in InDesign . Next I came up with a title for the shop and started to place text around the image in InDesign to see where it would work best. I designed the letterhead and put in my information and added the finishing touches. I then moved to the business cards, created the shapes for them, and introduced the different elements of my logo to the image.

process

Business Card

Matching letterhead and business card designed using a persoally created logo. 3.2.2013

description date

Communications 130. Section 2 Caryn Esplin

course/instructor

programs/tools
Adobe Illustrator and Adove InDesign

objectives
Create a new logo to at a company or personal image. Design consistent layouts for a business card and letterhead. Use the basic tools of Illustrator & InDesign.

I started out by thinking up a new logo design for the project, I came up with an ice cream shop. Next I looked for an image I could trace that looked most like an ice cream cone, not that easy, I made that design in Adobe Illustrator and then placed it in InDesign . Next I came up with a title for the shop and started to place text around the image in InDesign to see where it would work best. I designed the letterhead and put in my information and added the finishing touches. I then moved to the business cards, created the shapes for them, and introduced the different elements of my logo to the image.

process

the

Candice Luong 800.900.1000 900 Ice Cream Way Irvine CA 92320 candice@themeltdown.com

Meltdown
so yummy it doesnt melt

IMAGING
A personally taken photograph that has been edited/formatted using Photoshop. 2.9.2013

description date

Communications 130. Section 2 Caryn Esplin

course/instructor

programs/tools
Adobe Photoshop Canon T3i Rebel

objectives
Learn basic photography skills. Use a digital camera to take a quality image, then download it. Size and crop the image. Adjust image brightness, contrast, hue and saturation levels. Use a selection tool to isolate a portion of the image. Desaturate the selected portion of the image. Use a fillter or colorize a portion of the image. For my process I already have a camera so I was able to immediately go out and find some images that I thought would be interesting. I brought those images back to the Spori Lab and opened up the tutorials on the Comm. 130 website, which were really helpful. I cropped the image in photoshop and started the changing efforts for the photo. I saved the yellow rectangle 9 because I liked the pop of color. I desaturated the back and colorized the yellow 9 so it was a little brighter and also added a filter.

process

EVENT AD
date

A color a full-bleed event ad to promote a fundraiser using only Microsoft Word and a scanner. 2.2.2013 Communications 130. Section 2 Caryn Esplin Epson Scanner and Microsoft Word

description

course/instructor

programs/tools objectives

Find, scan and import a high-quality image. Create a full-bleed designUse text boxes for layout in Word. Insert and edit images in Word.

The process I followed to create this design started with the Epson scanner. I chose an image to go with my bake sale theme and saved. Then I created a Word Document and opened the publisher tab and started the design. I placed the image and played with the idea of where my lettering would be placed. I eventually decided it would be best to move the image up and stick the event information in the bottom white space. I decided to created a right alignment with all of the text and use a simple but catchy font. I had the hardest time deciding what time to do the font color, I went with a simple and light that would contrast from the rest of the project.

process

Bake Sale
Saturday October 3 8 a.m. to 5 p.m. Senior Citizens Center
All proceeds go to renovate the Senior Citizens Center. To sign up and for more information contact the Chamber of Commerce.

BROCHURE
A two sided (duplex) folding brochure.

description date

3.30.2013 Communications 130. Section 2 Caryn Esplin

course/instructor programs/tools objectives

Adobe Illustrator, Adobe InDesign and Adobe Photoshop

Set up and align a two-sided, folded document. Learn how to wrap text around an image. Use paragraph styles in InDesign.

For creating my brochure I started with getting the basic shape that I wanted. I did the duplex layout so I used the instructions form the Activity in a previous week to do that. Next I created a large rectangle in InDesign to add color to my brochure. I then started grabbing images that went with my brochure theme and placed them through. I then wrote up the text and then added it to my brochure. I made smaller elements to connect the different object, to create repetition and to make a simple design. After reviewing in class I made a few minor changes with colors, images, and positioning and then printed it out.

process

MONTAGE
An inspirational montage made by the blending of two or more images, and the use of typography.

description date

2.14.2013

Communications 130. Section 2 Caryn Esplin

course/instructor

programs/tools
Adobe Photoshop

objectives
Learn to manage Photoshop layers. Learn to blend images together smoothly, using masks. Use filters. Apply appropriate typography.

First I had to come up with an idea for what I wanted. After I come up with a theme I searched google for images that fit that idea. I saved the images and placed them in Photoshop. Placing the main image of the Dalai Lama in the back and making it 8.511. I layered the picture of the Tibetan prayer flags on top.Next I worked on fading the different parts of the image to bring the Dalai Lama through but still leave some really cool edges and designs in the top layer. (Working with the 30% opacity and larger circle. As well as the 100% smaller circle for a little bit). After printing and reviewing I decided to work a little more with the opacity of the image and where I wanted the text. I decided to put the text to the right of the image and worked in different text boxes so I could move the quote in various locations and sizes.

process

WEB PAGE
A web page designed to showcase a personally created logo.

description date

3.15.2013

Communications 130. Section 2 Caryn Esplin

course/instructor programs/tools objectives

Text Wrangler, Photoshop and InDesign

Size and optimize an original logo as a .png for a web page. Write content to describe the process of creating your logo andhow it appeals to a target audience.Design a web page using HTML to display a logo and content. Acquire a working knowledge of HTML and basic understanding of CSS. Identify hex colors for web design. Compress multiple files in a zipped folder to attach as one.

First I created the HTML for my Ice Cream Shop page. Next I created the CSS to design my webpage and make it look more stylish and eye-catching I used Photoshop and a text website with this. I also filled in the HTML with information from my website and details that I had put into my logo. I had to connect the CSS and HTML which was hard because there werent really any instructions how to do so, so I had to get help. Next I played with the colors and text and made the improvements the class TA recommended during the website reviews. And re-validated the HTML with it linked to the CSS, the first time the validation didnt work, but I got help from someone during class and it worked out. I just changed up a few details with the color and font and made a screen shot of it.

process

Black & White promotional fier to promote a graduate leadership conference. 1.26.2013 Communications 130. Section 2 Caryn Esplin

description date

FLIER

course/instructor

programs/tools
Adobe InDesign

Apply the design principles and use appropriate typography. Incorporate basic InDesign skills to improve basic fier layout. Create a project folder with image, logo and InDesign document to keep links intact. The first start of my flier design was for me to gain a concept in my mind of what I wanted to create. I had a few ideas in mind of things that I liked, that caught my eye in a design and so I tried to include those in the flier. I originally grabbed the picture that I wanted to use and figured out how to size it, after that I started using the rectangle create to place my title where I knew it would relate to the picture and create a good flow. Next I figured out the two fonts that I wanted to use for the design and worked with those to enter the title and body text in a way that was simple and readable, I really wanted graduate to stand out. I slowly worked around and added a few mores shapes that I thought would help draw anyones eye to the flier and keep them interested in all of the information as well as add a little repetition to the design. I finished up with adding the logo and spell checking the design, I viewed it and made the minor adjustments I thought were needed to make it a good design to turn in being sure to have correct alignment and the information in good proximity.

objectives

process

Graduate
Leadership Conference
Do you want to have the compititive edge in business?
Come learn how at Vouant Communications annual Graduate Leadership Conference! Vouant Communications is devoted to helping tomorrows leaders gain essential leadership skills in the workplace. During this dynamic three-day seminar, attendees will meet with top executives of Vouant Communications to discuss breakthrough leadership techniques, while cultivating attributes of leadership that will market to any employer. Conference is available to graduating seniors. Space is limited.

Registration and more information:


Further deails can be found at http://www.vouantcomm.com/ leaders

When and where:


October 21 8 a.m. 5 p.m. Lincoln Conventioun Center