BGMEA INSTITUTE OF FASHION & TECHNOLOGY

Prepared For:
MORSHED MOHIUDDIN Senior Lecturer Dept of AMT BIFT.

Prepared By:

A S M TOWHEED (072-001-045)

FAYSAL EBYNE WADUD (072-015-045)
SHAWAKIT RUSDI (072-016-045) MD. RIZWAN RAZU (072-039-045) FAYSAL UDDIN ROCKY (072-007-045)

Index:

TOPICS Project Objective Project Aim Project Methodology Thanking Letter Location Map Floor Plan

Men’s Place
Ladies Place Kids Place Refreshment Place Raw Material list Product Image Special Images Advertisement

Project Aim:

The presentation is to show our capability in working with a new brand shop and establish the brand as one of the leading brand. Hera we would like to introduce new vision, which is inspired from the course of Visual Merchandising. In this presentation we want to show a large retail shop, where all fashionable product is available as per customers demand and establish a retail brand to all over the world. The main aim is to maximize sale.

Our Logo:

Every business organization has a logo. It is an identity of the retailer. Our logo is six circles with different colors and leaves. The different colors express our versatility and the leaves represents the freshness. From the dawn of civilization Humans believes that the circle is the Heavenly sigh, because it is perfect. That is why we chose our logo to be Circle.

Project Objective:
To create window and interior display in shops and departments. To accrue knowledge about decoration of any Brand Retail shop. To be familiar with the raw materials of a Brand Retail shop. To know what kind of product is needed in which season. To know about the Fashion and Style. To gather information about the World Shop and Retail Market, from Visual Merchandiser point of view. To judge the market and take strong decisions about the product and shop. To prepare ourselves to cope up with various kinds of situations. To work under presser. To conduct research based on life style, trends, as well as, regional attributes. To maximize the space and layout of store and using best advantage of available space. To prepare the promotional events and dismantling. To know how to give feedback. To understand presentation. To set up a model store and implement design and plans.

Methodology of the Project:

We sit and discuses about the Presentation. We focus and break down the works. Make sure the work is done well before deadline. We take responsibility of different works. Browsing internet about different product. Download some pictures we can use in the presentation. Differentiate the entire product, i.e. Men’s, Ladies and kids. Making the floor plan. Placing the items, i.e. Open back window, Close back window, hanger display, rack display, mannequins etc. Pick up the best placement of the store.

Making map and placing store.

December, 21st, 2010 Morshed Mohiuddun Course teacher, Visual Merchandising & Fashion Retailing BIFT.

Dear Sir,
This is the assignment we made based on Visual Merchandising and Fashion Retailing. This assignment has five (5) main parts, information about ourselves; Project Aim, Objective and Methodology; Floor plan and positioning of the Retail store; Organizational Flow Chart; and Display settings. We appreciate your choosing us for the assignment. We are honored for your kind helping in this project. We hope long live among us and good wish for your coming days. Yours Sincerely,

A S M Towheed
(Representing the group) BIFT.

Location Map:

Mirpur Link road

OUR STORE

Farmgate
Airport

Uttara Sector 5, 7, 11, 13

NORTH TOWER

Dhaka Mymansingh High Way Banani Nabisco Gulshan-2 Badda

Sector 7 Tongi

Uttara Sector 4, 6, 8

Total Floor Plan:

MEN’S ZONE LADIES ZONE

REFRESHMENT ZONE KIDS ZONE

Men’s Zone:

TRIAL ROOM

TOILET

OPEN BACK WINDOW

SHOE ENTER/ EXIT

SOCKS

Ladies Zone:
OPEN BACK ENTER/ EXIT WINDOW

GOWN

SHOE

TOILET TRIAL ROOM

SOCKS

Kids Zone:

ENTER/ OPEN BACK EXIT WINDOW

SHOE

SWEATER

TOILET PARTY WEAR

Refreshment Zone:

TOILET

CAFETERIA

LCD DISPLAY SITTING ARRANGEMENT ENTER/ EXIT

Raw Material List:

Mannequin Close back window Open back window Box display Hanger display Rack display Island display Bill boar Spot light Sitting arrangement False roof Exclusive Entry Open back window with Mannequin Background light Mirrors Colored glass

Video display

Organization Flow Chart of the Store:

Store Personnel Financial Control Sales Promotion

Personnel

Operations

Merchandise

Employme nt

Training Departme nt

Employee Service

Employee Benefits

Financial Control: Resources for Financial & System

Delivery
Warping Packing Expense Control Operations Goods Sending to Customer Building Maintenance Store House Protection Supervisor Customer Service

Accounting Department

Credit Collection

Merchandisi ng Statistics

Sales Promotion

Work Room House Keeping Public Relation

Advertising

Display

Product Images:

Men’s Formal Shirt:

Product Images:

Men’s Formal Pant:

Product Images:

Men’s Casual Shirt:

Product Images:

Men’s Casual Pant:

Product Images:

Men’s T-Shirt:

Product Images:

Men’s Polo Shirt:

Product Images:

Men’s Sport Wear:

Product Images:

Ladies Formal Shirt:

Product Images:

Ladies Formal Pant:

Product Images:

Ladies Formal Skirt:

Product Images:

Ladies Casual Shirt:

Product Images:

Ladies Casual Pant:

Product Images:

Ladies Casual Shirt:

Product Images:

Ladies Party Wear:

Product Images:

Ladies T-Shirt:

Product Images:

Ladies Denim Pant:

Product Images:

Ladies Denim Tops:

Product Images:

Ladies Tang Top:

Product Images:

Ladies Sport Wear:

Product Images:

Ladies Dress:

Product Images:

Ladies Gown:

Product Images:

Ladies Shoe:

Product Images:

Ladies Socks:

Product Images:

Kids Tops:

Product Images:

Kids Bottom:

Product Images:

Kids Pant:

Product Images:

Kids Denim Top:

Product Images:

Denim Bottom:

Product Images:

Kids T-Shirt:

Product Images:

Kids Jacket:

Product Images:

Kids Party Wear:

Product Images:

Kids Party Wear:

Product Images:

Kids Socks:

Special Images:

Entrance:

Special Images:

Refreshment zone:

Special Images:

Cash Counter:

Special Images:

Mannequin:

Special Images:

Open Back window:

Special Images:

Open Back window:

Advertisement:

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